love c ffee VOLUME 01 ISSUE 01
THE SCAE MAGAZINE FOR COFFEE LOVERS
COFFEE CAPITAL
London’s Hottest Cafés
BECOME A PRO
Boost Your Coffee Skills
WIN!
Great Coffee Prizes Inside
Mad About
COFFEE? JOIN THE SCAE COMMUNITY
hello! Welcome to the very first issue of Love Coffee, the consumer magazine of the Speciality Coffee Association of Europe. As a trade association, SCAE has spent the last 15 years working with the industry to improve the quality of coffee in producing and consuming countries but we also recognise the importance of engaging and embracing the most important person within the whole coffee supply chain – you, the consumer.
10/12 June 2014 Rimini, Italy
The life of a coffee bean brings it through approximately 40 different stages before it gets to you, and over the coming issues of this magazine we will explain this unique and fascinating journey. In doing so, hopefully we will encourage you to learn and understand more and then to experiment by trying different coffees. One way that you can help this process is to join our association as a consumer member – Coffee Lover – and this magazine tells you how you can do that. There are many benefits to being a member of SCAE, including receiving free samples of speciality coffee which I hope you will enjoy!
Jayne Richards Membership Manager Speciality Coffee Association of Europe
COME SEE US IN DUBLIN
www.worldofcoffee-rimini.com ORGANISED BY
SPECIAL EVENT
The next issue of Love Coffee will publish in time for the inaugural Dublin Coffee & Tea Festival, which is due to take place in the Irish capital on 12-14 September. To celebrate the launch of SCAE’s Coffee Lovers membership the festival organisers are offering free admission to all Coffee Lovers members. A coupon for entry is included on the back cover of this issue. Visit dublincoffeefestival.com for more details.
INSIDE
SPRING 2014
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HOTSPOTS London’s best independent cafés
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JOIN OUR CLUB Become a SCAE member
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COFFEE MENU Leading espressobased coffees
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KNOWLEDGE IS POWER Learn more about coffee
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COMPETITION Win great coffee prizes
Love Coffee is published by the Speciality Coffee Association of Europe (SCAE). Editor: Sarah Grennan, sarah@crimsoncommunications.ie Design: Jeannie Swan, jeannieswn@gmail.com Advertising: Margaret Andreucetti, Margaret.Andreucetti@eventhaus.ie Printing: Metro Commercial Printing Speciality Coffee Association of Europe is a company limited by guarantee registered in the United Kingdom, Co.Reg.No. 3612500. Copies of the SCAE by-laws are available by written request. Headquarters: Oak Lodge Farm, Leighams Road, Bicknacre, Chelmsford, Essex CM3 4HF, UK. T: +44 (0)1245 426060, F: +44 (0)1245 426080, E: membership@scae.com, W: www.scae.com Views expressed in Love Coffee not necessarily represent those of its Editor, the Communications Committee or the Publisher, SCAE. Follow SCAE: @SCAE_Events SCAEWorldofCoffee scaeevents
HOTSPOTS
6 Monmouth Coffee Company, Covent Garden
HOTSPOTS
of the Best
London is rapidly becoming the coffee capital of the world, with some truly great coffee roasters and a thriving network of artisan cafés. SCAE members are at the forefront of London’s coffee revolution with many featuring in the latest edition of Allegra Publication’s definitive London Coffee Guide. Here’s Love Coffee’s pick of some of the great London cafés which are included in the 2014 Guide and which should be on the ‘must-visit’ list of every serious coffee lover. There are three great cafés in the collection but the Covent Garden store is where the Monmouth phenomenon began, back in 1978. The original Monmouth roastery occupied this site until 2007 when it moved to Bermondsey. The interior here is simple, focusing attention on the coffee. Wooden booths encourage strangers to share conversation and trade ideas, continuing the grand tradition of the capital’s first coffee houses. Monmouth Coffee is nothing short of a London institution and, more often than not, queues snake out the door, but it’s definitely worth the wait. See also Monmouth in The Borough and Bermondsey.
YOUR LONDON COFFEE COMPANION Launched in time for the London Coffee Festival, Allegra Publication’s London Coffee Guide 2014 profiles 150 of the city’s best independent coffee venues and includes a helpful guide to home brewing plus some expert articles on coffee at origin, roasting, tasting, grinding and the importance of water. The guidebook is complemented by a mobile app with GPS maps which is compatible with iOS devices and a useful website, londoncoffeeguide.com. The guide carries a recommended retail price of £9.99 but the good folk at Allegra Publishing are offering Love Coffee readers a discounted special price of £8. Please visit stand SR29 to purchase your copy at the London Coffee Festival or quote the promotional code SCAE14 at the checkout stage when ordering your copy online at londoncoffeeguide.com.
The Espresso Room
27 Monmouth St, WC2H 9EU t: +44(0)20 7232 3010 e: beans@monmouthcoffee.co.uk w: monmouthcoffee.co.uk
Caravan, King’s Cross
Inhabiting a monolithic former granary building, Caravan has graduated to the major league in both London’s coffee and casual dining arenas. The unabashed use of concrete, and other reclaimed materials create an industrial atmosphere on a grand scale. The knowledgeable baristas are happy to offer advice on their seasonal blends, which are freshly roasted on the premises. The worldly food menu and wide range of coffees offer an excellent opportunity to experiment with coffee and food pairings. Caravan’s sister café in Exmouth Market is also worth a visit.
31-35 Great Ormond Street, WC1N 3HZ t: +44 (0)7760 714 883 e: info@theespressoroom.com w: theespressoroom.com
Bean About Town, Kentish Town
Prufrock has achieved cult status in London, and international recognition for its progressive methods and tireless pursuit of coffee excellence. Founded by Gwilym Davies (2009 World Barista Champion) and Jeremy Challender, Prufrock is a premier destination to see unusual brew methods and sample rare coffees. The space also incorporates the Barista Resource and Training school (BRAT). The extremely knowledgeable staff are enthusiastic about their craft, and welcoming to all. Turn to page 11 to find out how you can win a place on one of BRAT’s prestigious courses. 23-25 Leather Lane, EC1N 7TE t: +44 (0)20 7242 0467 e: info@prufrockcoffee.com w: prufrockcoffee.com
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Bean About Town vans are a fixture on the streets of London, with six different outlets positioned at various points around town from Dalston to Clapham. The Kentish Town outlet has been doing business since 2005 and is a trusted favourite with locals and commuters seeking a quality caffeine hit. The Bean About Town ethos is all about the personal touch, with well-trained baristas using lever machines to pull high-quality espresso for their loyal local customers. Kentish Town Station, NW5 2AA t: +44(0)20 3239 6432 e: info@beanabouttown.com w: beanabouttown.com
1 Granary Square, N1C 4AA t: +44 (0)20 7101 7661 e: restaurant@caravankingscross.co.uk w: caravankingscross.co.uk
Prufrock Coffee
Despite The Espresso Room’s pocket-sized proportions, the amiable baristas manage the queue with practised ease, pulling shots on the Synesso Hydra with utmost precision. Owner Ben Townsend is a sage figure in the capital’s coffee scene, and can also be found leading coffee courses at the London School of Coffee. This tiny espresso bar is widely considered one of London’s very best, with a focus on coffee quality few others can match. Join the line of hospital staff, lawyers, and dapper Lamb’s Conduit fashionistas to discover why.
Taylor St Baristas, Bank
Hidden away down a little mews, this small café is popular with suited up professionals. The sunlit interior features dark antique furniture, a slate floor and reclaimed church pews. The Taylor St independent chain has built its reputation on consistently excellent coffee but, just as importantly, well-trained and friendly staff. This is especially true at the Mayfair store, where baristas and customers banter freely with one another, and has led to the creation of the competitive ‘Super frequent coffee freaks’ loyalty blackboard. 125 Old Broad Street, EC2N 1AR t: +44 (0)20 7256 8665 e: info@taylor-st.com w: taylor-st.com Reviews and venue images courtesy of The London Coffee Guide 2014, Allegra Publications 5
JOIN O U R C LU B
JOIN O U R C LU B
Can You Feel the Love?
COFFEE LOVERS MEMBERSHIP HOW TO APPLY
The Speciality Coffee Association of Europe has been working with professionals in the coffee industry for more than 15 years, now it’s reaching out to consumers with an exciting new membership programme.
The speciality coffee industry is thriving as coffee aficionados flock to artisan cafés across the globe in a bid to indulge their passion for their favourite bean.
HOW TO PAY
Keen to encourage this rising interest in speciality coffee, SCAE (pronounced ‘Sky’) is launching a new membership programme especially for consumers. The Coffee Lovers membership is open to anyone who is not commercially involved with the speciality coffee industry and offers consumers a gateway into the coffee community.
• Invitations to consumer events and networking opportunities • Regular ezines with updates on latest coffee trends and developments • Invitations to coffee field trips • A SCAE membership badge and certificate 6
• Handed to the SCAE team at the London Coffee Festival (Stand SR9) • Scanned and emailed to membership@scae.com • Faxed to +44 (0) 1245 426080 • Posted to Speciality Coffee Association of Europe, Oak Lodge Farm, Leighams Road, Bicknacre, Chelmsford, Essex, CM3 4HF, UK. The annual membership fee is £25/€30, plus VAT at 20%, where applicable. SCAE will send you an invoice with payment instructions for inter-bank transfer or details of how to pay by card. Your SCAE membership will be confirmed by email following receipt of payment.
APPLICATION FORM MORE INFO
• Access to educational courses, information and resources • A free subscription to SCAE’s biannual Coffee Love magazine
Application forms may be:
If you have any queries, please call the membership team in SCAE HQ, t: +44 (0) 1245 426060.
Annual membership costs £25+VAT (€30 in euro areas) and benefits include: • A one-month free subscription of speciality coffee from UK coffee roasters, via the Blank Box Company
To apply for Coffee Lovers membership please fill out the form below and submit it to SCAE.
To find out more about Coffee Lovers membership visit SCAE at stand SR9 at the London Coffee Festival (3-6 April, londoncoffeefestival.com), log on to scae.com or contact the SCAE membership team, e: membership@scae.com, t: +44 (0) 1245 426060. New members who join before 30 April will be entered into a draw to win great coffee prizes. See page 11 for more details.
What is Speciality Coffee? Speciality coffee is defined as a crafted quality coffeebased beverage, which is judged to have a unique quality, a distinct taste and personality different from, and superior to, the common coffee beverages offered. The beverage is based on beans that have been grown in an accurately defined area, and which meet the highest standards for green coffee and for its roasting, storage and brewing.
Member Information Name: Address:
Tel: Email: Fax:
Date: Signed:
I agree to pay the annual membership fee of £25/€30 (plus VAT at 20% where applicable).
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COFFEE MENU
More than your
Average Joe
Do you know your macchiatos from your mochas and your doppios from your ristrettos? Love Coffee looks at the variety of espresso-based coffees now available in great cafés across the world and in coming issues we will delve further into each drink, asking master baristas for expert advice on how to create the perfect coffee. Americano A shot of espresso combined with enough hot water to fill a 6-ounce cup. The Americano was supposedly invented by European baristas for American GIs during World War II to replicate Americans’ preferred dripstyle coffee. It’s popular on its own after dinner in Italy, but in the US, many consume it with milk and/or sugar throughout the day. Try it if you like drip-style coffee already or you want a lighter version of a Café au Lait.
COFFEE MENU
Café Noisette Espresso with a small amount of milk added, making it the colour of “noisette’’, French for “hazelnut’’. Try it if you want a concentrated espresso flavour with a hint of milk and an elegant presentation. Cappuccino A traditional Italian cappuccino is a single espresso shot topped with equal parts steamed and frothed milk (in a ratio of 1:1:1) served in a 4 to 6 ounce preheated bowl-shaped cup. Many in the American market have adapted this recipe, incorporating more steamed and frothed milk. The foam that tops a cappuccino acts as a natural insulator, keeping the drink warmer longer. Try it if you want a balanced flavour of rich, sweet foamed milk and espresso, or if you want your drink to stay hot longer in cold weather. Doppio A double shot of espresso. It’s the standard espresso size in many coffeehouses. Try it if one isn’t enough.
What is Espresso? A full-flavoured, concentrated form of coffee that is served in “shots’’. Espresso is made by forcing pressurized, hot water through very finely ground coffee beans. This process is called “pulling a shot’’. Unlike most coffees, espressos have “crema’’, a flavourful, aromatic, reddish-brown froth
Café au Lait A French variation on the Italian drink Caffé Latte. “Lait” means milk in French. Like a Caffé Latte, the milk flavour is fairly dominant. A 2:1 ratio of milk to espresso is common. Sugar may be added. Try it if you want a mild, milky coffee drink with or without sugar, or if you aren’t a fan of latte foam. Caffè Latte Recipes for caffé lattes vary widely, but a general definition is a double espresso in the base of a preheated mug or cup, topped with steamed milk to fill, and garnished with froth or latte art. “Latte” means “milk” in Italian, so generally the milk flavour is more dominant in this beverage than other espresso-based beverages. A 2:1 ratio of milk to espresso is common. Similarly, tea lattes are made with milk and strong-brewed tea. Green tea lattes and yerba mate lattes are popular tea variations on caffé lattes. Café Mocha A variant of Caffé Latte made with white, milk or dark chocolate syrup, milk or powder. It is sometimes topped with whipped cream, chocolate syrup, or other sweet additives. Try it if you love chocolate in all its forms!
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Flat White A flat white is a shot of espresso with a double shot of steamed milk. Unlike most steamed milk coffee drinks, a flat white is “wet’’, so it has little or no foam and a smooth, velvety texture. Just like any other “wet” drink, try it if you hate foam moustaches more than milk moustaches (or if you want your drink to cool faster – foam insulates drinks).
made when air bubbles combine with
Macchiato A single or double espresso topped with a dollop of heated, texturized milk and (usually) served in a small cup. “Macchiato” means “mark” or “stain’’. In this case, the “mark” is the dollop of milk on top of the espresso. Try it if you prefer your espresso to take charge of your drink’s flavour.
content.
Ristretto A smaller, more concentrated serving of espresso. It has a more intense flavour and body, and less bitterness than a regular shot of espresso. It may be ordered as a single (about 0.75 ounces) or a double (about 1.5 ounces). Try it if you want big flavour in a small package.10
fine-ground coffee’s soluble oils. The strong presence of crema indicates a quality, well-ground coffee and a skilled barista (professional coffee maker). Crema and espresso’s quick extraction process give espresso a fuller flavour, longer aftertaste and lower caffeine content than drip
Each shot is about one ounce. Many shops choose to only offer double espressos (two shots, also called “Doppios’’, which is Italian for “doubles”) for quality control issues. Other coffeehouses also offer single shots and lungos. Regardless of the size, espressos are usually poured into a demitasse (a small, two- to four-ounce cup). Try it to experience the essence of the coffee bean.
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Curious About Coffee? Do you want to learn more about the exciting world of coffee? Are you interested in developing a career in the coffee industry or would you simply like to learn how to make barista-grade coffee at home? If so, then SCAE’s ‘Introduction to Coffee’ module in its new Coffee Diploma System may be just the right course for you. So you’ve caught the coffee bug and you want to know more. Never fear, the Speciality Coffee Association of Europe is on hand to offer support and to point you in the right direction. Education is a crucial component in SCAE’s campaign to raise coffee standards across the globe and its new Coffee Diploma System, which will be officially unveiled at SCAE’s flagship World of Coffee show in Rimini this June, will enable coffee lovers to boost their knowledge and increase their coffee skills. Spanning three levels – Foundation, Intermediate and Professional – the Coffee Diploma System is designed to help coffee pros throughout their career, from their first day on the job in the industry right the way up the ladder to becoming a master barista, roaster or coffee producer. Modules include Green Coffee, Sensory Skills, Roasting, Brewing and Barista Skills, ensuring every aspect of the industry is covered, from seed to cup. You don’t have to be a pro – or even considering a career in the industry – to take part in the programme. SCAE also offers the ‘Introduction to Coffee’ module which is perfect for budding coffee enthusiasts who want to learn more about their favourite drink. The course, presented by Authorised SCAE Trainers (ASTs), runs for a half-day and provides an understanding of freshly brewed speciality coffee and how it differs from instant coffee. It highlights the different tastes, flavours and aromas of coffee and gives an insight into the history of the world’s second-most traded commodity. Students will also learn about the various coffee species, growing regions and processing methods and obtain a basic knowledge of roasting and brewing. As well as providing a great introduction to the exciting world of coffee, the module affords students the opportunity to earn 10 points towards their Coffee Diploma (awarded automatically to students who reach 100 points) which will be helpful if you decide to pursue a full-time career in coffee. The next Introduction to Coffee course at SCAE HQ in Chelmsford will take place on 12 May 2014 (9am-1pm). The course costs £75 for SCAE members and £95 for non-members. For more information about the Coffee Diploma System and to find a list of ASTs who offer the Introduction to Coffee module in your area, visit scae.com.
Coffee Library Still thirsty for knowledge? Here is a list of great coffee books recommended by SCAE… Coffee with Tim Wendelboe, Tim Wendelboe; Espresso Quest, Instaurator; Coffee, Philippe Boe; The Devil’s Cup, Stewart Lee Allen; The Blue Bottle Craft Coffee, James Freeman, Caitlin Freeman and Tara Duggan; Everything but Espresso, Scott Rao; The Ultimate Coffee Book for Beginners & Professionals, Johanna Weschselberger, Tobias Hierl; Barista Bible, Christine Cottrell; Coffee Basics Posters, Kaffe Konsulat
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COM COMPE PE TITION
KNOWLEDGE IS POWER
THE GREAT COFFEE GIVEAWAY Sign up for SCAE Coffee Lovers membership and be in with a chance to win one of these three great prizes:
1.
A FREE PLACE ON SCAE’S INTRODUCTION TO COFFEE TRAINING MODULE
2.
A COFFEE COURSE WITH PRUFROCK COFFEE IN ITS LANDMARK LONDON BARISTA RESOURCE & TRAINING (BRAT) SCHOOL
3.
A ‘COFFEE STARTER KIT’ FROM BLANK BOX CONTAINING A SCALE, HAND GRINDER AND COFFEE FROM A TOP UK ROASTER. All Coffee Lovers members will be entered into the prize draw which will take place in SCAE HQ on 1 May 2014. Membership must be validated by 30 April 2014 in order to be eligible for entry. The three lucky winners will be notified by email and announced on the SCAE website, scae.com. JOIN TO WIN Become a Coffee Lover now! Fill out the membership application form on page 7 and it to the SCAE team at the London Coffee Festival (Stand SR9) or scan and email the form to membership@ scae.com, fax it to +44 (0) 1245 426080 or post your application to the Speciality Coffee Association of Europe, Oak Lodge Farm, Leighams Road, Bicknacre, Chelmsford, Essex, CM3 4HF, UK. The annual membership fee is £25/€30, plus VAT at 20% where applicable. Visit scae.com for more details. 11
12-14 September 2014 Industries Hall, RDS Dublin 4 dublincoffeefestival.com
Join us & be part of something special... Experience the best coffee & tea from around the world, along with food markets, live music, competitions and so much more.
SCAE Coffee Lovers Promotion *Free tickets* To celebrate the launch of SCAE’s new Coffee Lovers membership, Dublin Coffee & Tea Festival is offering free admission to all Coffee Lovers members. To receive your free ticket, please bring this coupon with you to the show, along with proof of Coffee Lovers membership.