Thai-Danish Trade News - December 1997

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TRADE I{EWS December L997 rssN 0859-1229

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Hotel, Restaurant & Catering '98 11-14 January 1998 Sth Trade Fair for the industry of

hotel, restaurant and kitchen equipment industry TEX-STIL 17-19 January 1998

Textiles, yarn, piecegoods, decoration materials, sewing machines, curtains

Holidays'98 22-25 January 1998 16th Scandinavian travel, tourism and camping exhibition

Agromek 27-31 January 1998 24th lnternational Trade Fair for agricultural machinery and livestock

Teknik & Data'98 4-6 February 1998

The Danish stand on Pollution Control '97 was highly visible.

Trade Fair

Copenhagen International Fashion Fair X 5-8 February 1998 1

998-1 999 AutumnAlVinter

Sportex'98 14-16 February 1998 Trade fair

Copenhagen International Boat Show 98 20-22 February 1998, 27 February - 1 March 1998

Fashion Days 7-9 March 1998 Trade fair

Automobiles'98 13-22 March 1998

Automobiles and Accessories

SCANDEFA'98 26-28 March 1998 Scandinavian Dental Fair and the Annual Scientific Meeting of the Danish Dental Association a

lnterested persons should contact: Danish-Thai Chamber of Commerce, Tel.: 651 -2805 Fax: 651 -2652 or the Royal Danish Embassy, Tel.: 21 3-2021

-5

Fax: 213-1 752

Successful launch of new Danish concept A new concept of pre-selecting relevant business discussion partners saved thirteen Danish companies in the environmental sector participating in "Pollution Control '97" np to one and a half years of work compared to the traditional approach.

Thirteen Danish companies participated successfully in "Pollution Control '97" in November - not least because of the execution of a new concept of pre-selecting three or four potentially relevant business partners for them to meet during the event.

The new concept aimed at reduc-

making it compulsory and by involving the Royal Danish Embassy in the selection, the cost of this operation could be reduced substantially and at the same time the chances of a positive result could be considerably im-

ing the risk connected with the partici-

tion had been made at a time where the Thai Baht was still stable in comparison to the US-dollar and the economic problems of Thailand and the

pation in any kind of exhibition of maybe meeting a lot of people at the stand, but still not meet exactly the right people to enter into a business cooperation with. Previously, individual companies may on their own initiative have hired consultants to help them

select possible partners for their planned activities in Thailand, but by

proved.

The plans for the Danish participa-

rest of Asia had not yet surfaced. Still, none of the participants backed out as the time of the exhibition came closer.

As part of the preparations before the event, a detailed profile of each of (Continued on page 5)

Thai-Danish Trade News is published

four times a yebr and distributed to selected Thai and Scandinavian Ousinese executives and otficials with an interest in Thai-Danish relations-

(tJ

H.E. Niels K. Dyrlund Ambassador Royal Danish Embassy

Danish-Thai Chamber of Commerce 19/121 Sukhumvit Suite, 13th Floor sukhumvit soi 13, BKK 10100 Tel: 651-2805 Fax: 651-2652 Ms. Monica Holmgren, Executive Director

President: Mr. P. Weber, Tel. 253 3184, Fax. 253 8904

Vice-President:

Mr. Anders Nielsen, Maersk Bangkok Branch Tel. 312A312, Fax: 312 0350-2

Treasurer: Mr. Axel Blom, Manager Thailand & Indochina, SAS Tel. 260-6252, Fax 26O-6269

Board Members:

Mr. Kamthorn Ounhirunskul, Kamthorn, Surachet & Somsak fel.44O 0288-97, Mr. Jim Napier, Carlsberg Brewery (Thailand) Co., Ltd. Tel, 235-1350-69, Mr. Lars Boe, General Manager, Diethelm & Co., Ltd. Tel. 221-1141, Mr. Michael B. Ascot, Amrop International, Tel.260 2490, Mr. Brian Griftin, Danfoss (Thailand) Tel. 561 1130 Mr. John H.R. Jessen, Jessen & Jebsen (Thailand) Ltd., Tel. 652 9090, Mr. Peter Romhild, The East Asiatic (Thailand) Plc., Tel. 679 7444, Mr. Terawai Tishabhiramya, Asia Brown Boveri, Te|.2498470, Mr. Choopong Angpiroi, ArtlinkCo., Ltd. Tel "541 4348,Mr. Thiensiri Theingviboonwong, ISS/ESGO Tel. 552 5O15

Honorary Board Members: HE Niels K. Dyrlund, Royal Danish Embassy, Tel. 213-2021-5, HE Rangsan Pha-

holyothin, Royal Thai Embassy, Copenhagen, Tel. (45) 3162 5010, Dr. Charoen Kanthawongse, MP, Tilleke & Gibbins, Tel" 254-264O, Khun Thamnoon wanglee, Thai Airways International Ltd. Tel. 513-0121, Khun Chote Sophonpanich, President, CS CaDital Tef . 260-7242-6

Roval Danish Embassy Commercial Section, 10 Soi Attakarn Prasit, Sathorn Tai, BKK Tel. 213-2021-S Fax:.213-1752

Mr, Henrik Petersen, Counsellor, Mr. Lars Friis Jensen, Commercial Counsellor, Mr. Attakorn Saropala, Senior Comm. Attache, Ms. Srisuda Vilyalai, Comm. Officer

Published and Edited bv: Danish-Thai Chamber of Commerce Scand-Media Corp. Ltd. Royal Danish Embassy

Qrapnrefrsduclion: Scand-Media Corp. Ltd., Thanyakarn Village,

4/74Moo 3, Ramintra Soi 14 (Km.4) Bangkok 10230 Tel: 943-7166-8 Fax: 943-7169

Dear Reader, .r1

I

he economic developments and political events in Thailand over the oast few months have been hectic and the private sector is suffering from uncertainty and hesitancy among foreign investors. lt is to be expected that Thailand in the next few years will experience reduced growth rates and the internal demand will fall, mainly as a consequence of the IMF agreement. A turn to the better will to a large extent depend on the ability of the Thai government to solve the problems in the financial sector and to make the structural changes necessary to compete in a globalized economy.

Against this background it is a hopeful sign that the new Government under the leadership of Mr. Chuan Leekpai has made the timely introduction of economic and financial reforms, as required by the lMF, its main priority. lt is in this regard noteworthy that the

Chuan government's policy platform contains several initiatives, which are of particular interest to Thai Danish trade relations. These include measures for agricultural restructuring; human and social developments, including education; and environment and natural resource development.

In the agricultural sector the Government plans to boost technological applications and to expand investment opportunities to assist agricultural producers and agro-processing industries in expanding their exports. This is a field in which Denmark possess considerable know-how, and thus an area of substantial commercial growth potential.

Within Human and Social Development the Government plans to promote training services for labour skills with the cooperation of the private sector. The extensive experience we have in Denmark on vocational training and education could lead to new opportunities for a private sector cooperation.

The Government's policy on Environment and Natural Resource Management stresses enforcement of environment related laws and declaration of oollution control zones. This will eventually lead to increased demand for pollution control equipment and environmental management systems and it will strengthen the already extensive activities of the Danish environmental industry on this market.

For its part the Danish Government has programmes in place that can support the

policies of the new government in several ways. Foremost, through our environmental cooperation programme which is carried out by DANCED, Danish Cooperation on Environmental Development on a national basis, but also through the regional environmental programme under the Danida umbrella.

Soft loans from Denmark, financed under the Danida Mixed Credit Programme, have been available in the past few years. One project in the health sector is under implementation and several other projects are at various stages of preparation. This facility is in the process of being phased out, but the many projects already in the pipeline may still for some time be considered for financing through mixed credits.

To be an optimist when times are good is easy, but in times like these much more effort is required. There is no doubt that the working conditions for Danish companies in Thailand will become more difficult in the immediate future. I do believe, however, that new opportunities will emerge, not least as a result of the new government's policies.

Danish companies have been in Thailand for a long time. I am sure that they have the necessary know how and experience to compete, also under more adverse conditions.

Sincerely,

N. K. Dyrlund Ambassador

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Danish participation at the Asia-Europe Business Forum President of the Danish'Thai Ghamber of Commefce, Mr. Poul Weber took part in the working group on small and middle sized companies while Mr. Henrik Petersen, Royal Danish Embassy, participated in the working group on infrastructure.

The Danish-Thai Chamber of Commerce and the Royal

Danish Embassy were both actively involved in the second Asia-Europe Business Forum, which took place in Bangkok in November.

Mr. Poul Weber, Presi-

agreed, that this years' meeting should focus on in-

frastructure, trade, investments, small and middle sized companies and tourrsm.

Among the results of this

year's meeting was a recommendation for each country to establish a single point-of-contact to ensure

a timely, comprehensive and reliable exchange of information. The private

at the Embassy, was an observer in the working

The overall purpose of the AEBF meetings are to

group on infraslructure.

Other Danes, who travelled to Bangkok to partici-

establish a platform for busi-

pate in the meeting, were

nessmen from the two regions to meet and develop a growth oriented partnership based on the wish to their growing business relationship.

group on small and middle

from the major Danish companies, A.P. Moller, Unibank and RadissonSAS. In all, the meeting was attended by around 200 leading businessmen and officials from

sized companies and

Mr.

EU and the Asean coun-

a follow up on the first

Henrik Petersen, Economic and Commercial Counsellor

tries, plus Japan, China and South Korea.

AEBF-meeting held in Paris

dent of the Danish-Thai Chamber of Commerce par-

ticipated in the working

strengthen and facilitate The Bangkok Asia-Europe Business Forum was last year at which it was

sector participants stressed, however, that this should be

done with a minimum of bureaucracy.

It was further decided to

conduct the next AEBF in London prior to the second

ASEM meeting to take place there in April 1998.

This meeting will focus on the following sectors: environment, water, energy, telecom, transport, financial services and the retail sector for consumer goods.

Successful environmental promotion Continued from page

1

the Danish companies had been worked out by Dl International. These included each participating companies' visions of their future activity in Thailand and a description of the ideal part-

ner, they were hoping to team uo with to realize this vision.

Based on these profiles, the Royal Danish Embassy in cooperation with a Thai consultancy company spe-

cialised in the environmental sector had pre-selected three to four potential Thai

partners for the Danish companies to meet during their stay in Bangkok. Apart

from these meetings, the embassy had in some cases also arranged individual meetings with government officials and agencies of special relevance to the requesting Danish company.

At the closing of the 5 day event from 12 -16 November, the participating companies expressed their satisfaction with the result of the new concept. ln some

cases it had saved them from one and a half years work compared to a traditionalparticipation in an exhibition without prior preparations.

The companies' participation was arranged by the

They were there...

Ansaldo Volund Carl Bro International Chemcontrol Cool Sorption

cowl Danfoss

Danish Oil-ref ining Company Danish Power Consult dk-Teknik Energy & Environment EnviDan / Intertec Geokon Innova AirTech Instruments

Kruger Ramboll

"Pollution Control'97" was arranged by the Pollution Control Department to

mark the 5 Year Anniversary of Thailand's Ministry of Science, Technology and Environment. Close to 100

exhibitors from both from Thailand and abroad participated in the event, which was visited by 5,000 businessmen and government

Confederation of Danish ln-

officials. Apart from the Danish stand, other na-

dustries, Dl lnternational

tional stands presented en-

Consultants, and suppofted financially by DANCED - the Danish Cooperation for Environmental Development who took the opportunity to launch its new Partnershio Facility Program.

vironmental technology from the USA, Canada, Norway and Austria.

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Maersk's successfu I operation Maersk can in 1999 celebrate 50 years ann,versary in Thailand.

What started with shipments of railway material from Jaoan to Thailand in 1 949 has over the years grown to become one of the

largest privately owned transport / logistic providers in Thailand.

The Maersk Grouo Thailand today comprises of five

companies, each involved in separate segments of the

transportation / logistic market.

Maersk Bangkok Branch is responsible for all Maersk

Line's container related business in Thailand, handling more than 130,000 twenty foot equivalent con-

tainers (TEU) a year, and connecting Thai exporters and importers to any point in the world.

Siam Shoreside Services operates inland terminals at Lat Krabang and

tors provides services ranging from simple forwarding and consolidation to sophis-

quirements.

Sanprawut as well as stevedoring and trucking services via 60 Maersk owned trucks

ticated logistic solutions such as Vendor Management and Supply Chain Management. For these

value and profit to the cus-

purposes Mercantile Consolidators have invested heavily in information tech-

user.

and 350 chassis.

Bangkok Marine Corpo-

ration is acting as ship agents and runs fully containerized services between Thailand, Cambodia, Vietnam and West Australia.

Mercantile Consolida-

nology developing own management systems that can easily be suited to the individual customer's unique re-

The aim of Mercantile Consolidators is to add tomer's business by controlling the entire logistic proc-

ess from supplier to end Finally LCB Container Terminal 1, a joint venture

company, is running the largest privately owned port

terminal in Thailand at the deep-sea port of Laem Chabang, to where Maersk Line

has now moved most of its business.

Maersk's investments in Thailand also include international as well as national

Increasing volumes of export goods

training programmes for Thai graduates a feature unique in Thai shipping industry. Thai graduates are being enrolled in the Maersk

International Shipping Aca-

Since the float of the Thai Baht in July, which boosted the competitive advantage of Thailand, the total volume of outbound goods has increased considerably.

"We are of course pleased, that the export has gone up," says Mr. Anders Nielsen,

Managing Director of Maersk Bangkok Branch.

"Unfortunatelf, however, the amount of in-bound goods has at the same time declined drastically. Consequently, today we actually have to sail in empty containers in large numbers simply to have enough containers for the exports."

demy in Copenhagen, as well as being expatriated abroad.

Celebrating Maersk Group Thailand's 50 years

anniversary in 1999 will The problem is shared by all shipping companies in Thailand, but because of Maersk's large market share, it is perhaps felt as a heavier burden than in the case of minor shipping companies.

"Hopefully, in about a year's time, im-

mark half a century of continuous growth in Thailand, a period in which the Kingdom has become an integraland very important part

ports will start picking up again, thereby pro-

service network.

viding a better balance between in-bound and outbound containers," Mr. Nielsen adds.

of Maersk Line's global

Mr. Jens Viggo Bergsoe

presenting some of the Danish designed goods for interior decoration in his Central Plaza showroom, "Despite the crisis life goes on. I believe there will always be customers for Danish quality

products."

New company to introduce Danish Design in Thailand ScanProducts initially represents the famous Stelton, Danish Steel House and Hamlet Design Starting to introduce Danish designed luxury products in Thailand at a time, where all indications point towards re-

duced private spending sounds more than risky.

This is, however; exactly what the Danish businessman, Mr. Jens Viggo Bergsoe intends to do. Maybe it runs in his veins. His grand-

father, Holger Rosenberg one of the founding mem-

bers of the 'Adventurers Club' - arrived in Thailand on board the Danish ship ' Valkyrien' one hundred years ago and spent mosi part of the following year in Thailand.

Mr. Bergsoe set up his

company ScandProducts Co., Ltd. before the floating of the Thai Baht this summer, but the events since then has by no nteans shaken his belief in his products or his business concept. "lt is by far everybody in

the upper middle class which have suffered sub-

stantially by the collapse of the financial market. Actually, in a sense the downturn has only increased the quality awareness among these

discerning consumers," says an optimistic Jens Viggo Bergsoe, who on the other hand realizes that it will probably take more than ayear, before his company will generate profit.

Mr. Bergsoe has rented a showroom on the 4th floor of Central Plazaon Rama 3, where he presents a range of products from three of the most famous manufacturers of exclusive Danish Design, Stelton A/S, Danish Steel House A/S and Hamlet Design A/S (the former Design

tems in Germany, whose Bangkok office he came to Thailand four years ago to set up. When Mark Systems last year was taken over by the Danish company GN Comtext he continued as its General Manger until he this summer quit the job to realize his dream as an importer of Danish designed quality products for interior design.

"l personally like these products and it is some-

Initially, will contact the ma-

jor four and five star hotels in Thailand, who are actu-

ally enjoying an upturn

in

business, following the devaluation of the Thai Baht.

"The hotel and tourism

industry is not in a crisis.

The cheaper Thai currency has in fact on the contrary increased the competitiveness of Bangkok as a destination for both tourism and

thing, I have long wanted to do," says Mr. Bergsoe.

It is not Mr. Bergsoe intention just to sit and wait for customers to drop by at

exhibitions. Consequently these hotels have in fact more money to spend on building up their image of exclusivity," Mr. Bergsoe

his showroom on the fourth

explains.

floor of the Central Plaza,

"The competitive edge is, that Danish Design not only stands for its good looks, but also for a very high degree of functionality and high quality throughout

Rama 3. He has worked out

Asmussen Artware). Later

a marketing plan by which

on, he intends to expand his

he will contact selected cus-

product range with other

tomers directly, among oth-

well known Danish designed products.

The 36 year old Copen-

ers by using the Internet

hagener has been an expatriate for the past nine years.

First working with Mark Sys-

Central Department stores.

and Direct Mail and at the present negotiates with the Central Group to set up at least three shop-in-shop outlets in the most suited

the manufacturing process,"

he adds.

Henrik Houtved

EAC r Your business partner Founded in Thailand over a century ago as a trading house, EAC Thailand has evolved into a

major manufacturing and marketing

services

with strong distribution and logistic networks providing access to wholesalers and

conglomerate

consumers nationwide.

EAC Thailand is organized into major business streams and joint ventures:

EAC Chemicals as Thailand's leading markets and distributes a diverse portfolio

importer

of industrial

chemicals.

EAC Graphics markets, distributes and services graphics equipment and consumables from world leading manufacturers offering state-of-the-art technology encompassing the entire process from prepress to printing and finishing.

EAC Technical Marketing markets, distributes and sevices a wide range of automotive parts and accessories, tools, diesel engines, air-compressors, cleaning and packaging equipment.

EAC Health Care markets and distributes a of high quality pharmaceutical

comprehensive range

and health care products.

EAC Marketing Services (Thailand) Ltd. markets and distributes fast moving consumer products representing intemational brands such as Mars, Pedigree, Lego, and Dumex.

EAC Logistics warehousing and dishibution services, sea and airfreight forwarding, customs clearance.

Offdock freight station, etc,

EAC Joint Ventures: o ZENECA Agro Asiatic Limited.

Leading supplier of pesticide.

.

ZENECA Pharma Asiatic Limited.

Markets a range of high quality pharmaceutical products under ZENECA brand.

o

ICI Asiatic Chemicals Company Limited.

Manufacturer of chlorinated paraffins.

.

ICI Paints (Thailand) Limited.

Producer of high

quality paints.

o Santa Fe (Thailand) Company Limited.

Intemational household removal.

o M. Consolidated Company Limiied. Water & waste water treatment.

o Pacific Seeds (Thai) Limited. Leading plant breeding and seed marketing company.

We are known for our

commitment, integrity, dynamism and mutuality principles in developing shategic partnerships with suppliers, customers and joint venture partners by employing top quality human resources.

t

The East Asiatic (Thailand) Public Co., Ltd. 36th Floor Lumpini Tower, 1168192-109, Rama IV Road, Bangkok 10120 Tel: 679 - 7444 ,679 - 1555 Fax : 285 - 5031 Telex : 84768 ASIATIC TH

Successful Danish semtnar on swine breeding in Thailand The present economic situation has by no means dampened the interest among swine raisers in Thailand in Danish know how and technology within this sector.

Encouraged by the "Swine Raisers Association of Thai-

land", a full day seminar took place in Bangkok on September 1B on" Danish

Thai interest in Danish breedi ng tech nology and

farming equipment has been considerable over a

number of years.

know how and technology in

swine rasing.

and marketing activities.

Almost 200 persons representing both the process-

The "Swine Raisers Association of Thailand" had

ing industry and major swine raisers and govern-

also permitted a selection of suppliers of Danish equipment for the sector to dis-

ment officials participated in

the seminar, which was opened by HE Niels K.

play their products at the event.

Dyrlund, Denmark's Ambassador to Thailand.

Speakers from Denmark were among others Mr. Bent

Maribo, Chairman of SEA/

DanBred and Mr. Sten

A growth sector Swine raising in Thailand is presently enjoying a positive situation. Asteady market demand has been grow-

diseases.

The press coverage of these problems are ex-

past few years and the pro-

pected to lead to a reduction in the consumption of beef by as much as 25 percent

duction has continuously

during 1997.

been expanded.

The total number of pigs

The success of the seminar was not least due to the

slaugthered are expected to exceed 11 million pigs

fact, that it had been ar-

Petersen, Danish Slaughterhouses and Mr. Jesper Vibe-Hansen, agricultural sector expert based at the Royal Danish Embassy in

ing considerably over the

Kuala Lumpur, Malaysia.

The seminar focused on the structure and production of swine raising in Denmark

and the Danish breeding

pansion is a trend among the Thai consumers to substitute beef with pork or poultry meat. This substitution has to a ceftain extend been driven by an uncertainty as to the veterinary standard of the beef, which also in Thailand has been troubled with a number of

this year, compared to 10,6 million pigs in 1996.

The reason for this ex-

raisers had experienced falling productivity due to out break of various diseases and considerations towards the environment has increasingly become an

issue of concern.

Also the structure of the Danish swine raisers association and their prominent role within the Danish agricultural sector was another area of keen interest.

Future activities Based on the positive response of the activity, the Royal Danish Embassy are

ranged by the farmers' own organisation.

considering other useful ways of promoting Danish know how and technology within the sector. ldeas on

Many questions

how the success might best

After the various speakers

be followed up are most welcome. Interested per-

many questions were asked showing that the subject had not just been of interest but

also understood and well Danish breeding stock are to be found at several farms all over Thailand.

pnces are Increasrng, some

received by the participants.

Questions centred on ar-

eas of problems for the in-

sons may contact the Royal Danish Embassy in Bangkok or the Agricultural Sec-

tor Expert's office at the embassy in Kuala Lumpur.

Jesper Vibe Hansen

dustry, mainly rising costs in

the oroduction. Feed stuff 11

s

nvironment "Although we had expected the CEO's to be concerned about growth, we had not anticipated the extend of their pre-

gistical, and legal - to international business have fallen, the arena for growth and competition has expanded

knowledge of the core business. In an

occupation, nor their anxiety about whether their companies can meet ambitious growth targets in a fiercely competitive global economy," writes the authors behind a research study recently published by Amrop Interna-

to encomoass the whole world. Pro-

age when markets that seemed forbidding and perilous just years ago now represent significant opportunity

tional in their introduction to the reoort.

The study was conducted as faceto-face interviews with forty CEO's of leading corporations from around the world by two researchers at Harvard Business School and Columbia Uni-

ing" a "home" market is lost and likely gone forever.

Today's leaders respond in different ways to the demand for balancing the tensions inherent in globalization.

It may be easier than ever for ex-

versity and partners from Amrop International offices.

While the demand for growth is nothing new, the context of competitiveness at the dawn of a new millennium is radically different from any-

ecutives to travel and communicate around the world, but when it comes to the real business of trade, the old

thing seen before. What has changed is the global scale of competition and increased stresses and strains placed on comoanies and their leaders.

In response, CEO's are redefining their own job and redefining the capabilities they need to perform successf

ully.

Globalization As the barriers - technoloqical. lo-

t

12

tected markets are vanishing. Fierce

competitors from many nations are engaged in struggles with rivals in every part of the world. There are few safe havens. The luxury of "possess-

to find people who possess both the right mix of international skills and

the barriers are not merely geographical, political, or even cultural. At root, they are human.

International companies are no longer simply companies of expatriates who expand the core business from the home country across borders in a linear fashion. Rather they employ people of different nationalities all over the world. Consequently, CEOs and managers alike must understand the norms, expectations, and operat-

neighbourhood still beckons. Business

ing modes of customers, suppliers,

leaders tasked with global growth therefore must oursue multifaceted

and employees in different regions.

Often, going global involves sending home-grown talent abroad. "lf you want to maintain your cor-

goals, - managing complicated organi-

zations capable of discerning diverse customer needs and then delivering goods tailored to local and regional markets from Sheboygan to Shanghai.

The expatriate CEO

The CEOs concur that human resources are a major preoccupation and critical constraint. As companies enter new markets it is diff icult for them

porate culture and your corporate standards, you've got to send your own people," states a South African CEO. "lt is almost like an evangelical mission. We are sending missionaries out, except instead of the Bible, they've got our financial statements and our coroorate code of conduct."

Amrop International recently published a research study of the leadership of top businessmen at the helm of 40 multinational companies worldwide.

The interviews provide a unique and personal view of business leadership during a period of unprecedented change.

The lnternational CEO's personal anxiety whether they could in fact live up to the ambitious growth targets of their companies was among the interesting findings.

ncreasingly, however, this familiar paradigm no longer seems workable. ln fact, some believe that hardy speI

cies, the expatriate manager, will gradually become extinct.

Why? Because companies need people familiar with the customs, languages, bureaucracy, and culture of new markets. In many contexts, says one interviewee, "know who" on the local scene is just as important as " know how" from headquarters. The

key to long-term global success, CEOs agree, is finding people with the capacity to lead foreign nationals and develop them to take over operations abroad. Needless to say, the competition for such talent is fierce.

At the same time, international exoerience is seen as crucial for advancement within companies. While CEOs are tapping young people ea-

ger for the adventure of working

The new CEO

An impossible job?

The old saw that a CEO must provide vision and strategy still holds true. But the CEO's role is changing in significant ways, piling new responsibilities on top of older ones and making little

Can anyone really do this job, asks the report, - and points to the can-do atti-

allowance for the extra burden. Today's CEOs, for example, must steer their companies through a range of cultural and political hazards and acdiff erences among customers, employees, and investors around the world. lt is not enough simply to be comfortable working in different environments and with people

commodate

from different nations. "The reality is that if you are not multilingual, you must at least be acutely aware of cultural and behavioural differences," says an Australasian chief executive.

CEOs must actively embrace cultures and perspectives that may be radically

different from their own.

abroad, they are also posting mid-ca-

Some interviewees acknowledge

reer executives who may use the opportunity to broaden their capabilities or revitalize their careers. Execu-

that the need to manage human capital on a global scale has become their single greatest priority. To a degree, the CEO must act as the chief human resources officer. "The most important skillfor a CEO," says a European chief executive, "is to be able to attract the right people to the right positions."

tives are eager to cross-pollinate managers of different nationalities into different environments to develop a core of executives with international expeflence.

tude of the business leaders themselves as a reason for optimism. Although the CEOs recognise, that the challenge to achieve global growth without sacrificing gains already made is formidable, they on the other hand

quite interestingly don't see it as an insurmountable task.

Today's executives have at their fingertips an array of resources and tools to help maintain their sense of

balance. New technology allows CEOs to share information and communicate with their colleagues across the world with breathtaking speed and ease. Capital can be mobilized anywhere on the planet, at any time of day or night. New and intriguing models of organization and management are constantly being devised and tested.

Experiments are under way everywhere. There are unprecedented opportunities for organizational learning, especially if CEOs can break their isolation and seek each other out to exchange ideas and discuss common gm concerns.

13

Coming Danish Export lnitiatives Companies who could benefit from pafticipating in Danish market activities shoutd take note of several Danish export activities targeting Thailand and the South East Asian region. The recently published list contains events planned up titt year 2(N0.

Export Promotion Denmark recently published a comprehensive list of

exhibition Foodex Japan.

planned Danish export activities up till the year 2000. Several of the activities are focusing on the Asian region. . Thailand: Exclusive Danish export promotion focusing on food and agriculture, seafood and related industry headed by the Danish Minister for Agriculture and Fisheries. Takes place

Marketing Board.

3rd quarter 1998. Contact: The Agricultural Council, Confederation of Danish Industries, Royal Danish Embassy, Bangkok.

. Philippines: Danish stand at the food, drinks and bakery exhibition Food and Hotel Philippines in Manila.

15 -18 Feb. 1998. Contact: Danish Agricultural Marketing Board. . Japan: Promotion of Denmark at the Leisure & Recreation Fair as part of the EC campaign 'Gateway to Japan'.25-27 Feb. 1998. Contact: Royal Danish Embassy, Tokyo. . Japan: Participation at the Sea Japan in Yokohama. March 1998.

Contact: Royal Danish Embassy, ToKyo.

. Japan: Prgmotion of Danish horticulture, participation in the Japan Garden & Flower Show. March 1998.

Contact: Royal Danish Embassy, Tokyo.

. Japan:

L

14

Participation at the food

1

O-1

3 March

1998. Contact Danish Agricultural

'Japan: Promotion of Danish gar-

ments, exhibition and fashion show.

During 1st quarter 1998. Contact: Royal Danish Embassy, Tokyo. . Singapore: Participation at the food, drinks, hotel and catering exhibition Food and HotelAsia, Singapore.

14 -17 Apr. 1998. Contact Danish Agricultural Marketing Board . South Korea: Parlicipation at the food exhibition Seoul Food. May 1998.

Contact Danish Agricultural Marketing Board . Philippines: Danish stand at the telecommunications exhibition Tele-

comex Asia in Manila. 20 -23 May 1998. Contact: Royal Danish Embassy, Manila

. Malaysia: Brochure/ video stand

at Woodtech in Kuala Lumpur, focusing on machinery for the wood processing sector. June/July 1998. Contact: Royal Danish Embassy, Kuala Lumpur . India: Major promotion under the headline of "Danish Days in India" during 2nd half of 1998. Contact Danish Agricultural Marketing Board, Confederation of Danish Industries, Danish Chamber of Commerce and the Royal Danish Embassy, Delhi.

. China: Seminars on Danish participation in the telecommunications sector. To take place in Shanghai and Beijing during 1998. Contact: Confed-

eration of Danish Industry, Danish Chamber of Commerce, Royal Danish Embassy, Beijing, and the Consulate General, Shanghai. . South Korea: Product and catalogue exhibition for furniture and machinery for manufacturing of furniture

in 1998. Contact: Royal Danish Embassy, Soul.

. South Korea: Product and cata-

logue exhibition for agro industry during 1998. Contact: Royal Danish Embassy, Soul. . South Korea: Product and catalogue exhibition for furniture and machinery for manufacturing of furniture

in 1998. Contact: Royal Danish Embassy, Soul.

. South Korea: Promotion of Danish environmental equipment in 1998.

Contact: Royal Danish Embassy, Soul. . Vietnam: Danish export activity targeting the Vietnamese agricultural, fisheries and food industrial sectors backed by the related Danish business

associations. During 1 999.

Contact: The Agricultural Council, Att: Mr. Frederik Luttichau.

CARRIED

WIH SPECIA1 CARE

,-dl

t t;

ti

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ih

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I

,

'lt

Handbook on Danish Exporters

Growth in Export of Goods,

Total of Danish

lst half 1997 Eastern Europe 15.2

Product and supplier search

Exports

has been made easy with a

new edition of the official handbook Danish Exoofiers

growng

1

The book is published by the Royal Danish Ministry ol Foreign Affairs in coopera.

steadily

tion with Tele Danmark Forlag A/S. The classifica tion is detailed and comoa

Except for Asia, most Danish export markets are growing steadily.

Growth is likely to be around 6 percent in 1997 and for 1998, a 7,5 percent growth in Danish exports are expected.

nies are listed in categorio:i and sub-categories. For in-

ternational convenienco. the Danish special characters are also alphabetizecl

Danish exports of goods will likely have grown more than

tionally most important

European countries, GNP is

6 percent during 1997,

countries in Western Europe increased 7,7 percent.

expected to end on a 3,3 percent growth in 1997 and

So, how about Asia?

to grow a further 5,2 percent

Well, exports to Asia ac-

in 1998. Growth in Poland may even be compared to former East Asia growth

when the final figures are reported and have been processed to the Danish

tually recorded a drop - it

authorities.

went down 4,1 percent. This

Figures from 1st half of

1997 already show a 6,6 percent growth, and the trend is going up. For 1998,

the prognosis is now for a 7,5 percent growth. Danish exports are thus faring well comoared to the trend in the overall international trade.

The grow[h has been recorded in all sectors. However, there is a geographical difference to be noted.

The largest growth of 15,2 percent was recorded in respect to the former communist countries in East- and Central Europe. Especially Poland is well under way to become one of Denmark's ten largest export markets.

Growth in the exports to North America was 8,8 per-

cent with exports to the United States alone going

up 11,9 percent. The exoorts to Denmark's tradi16

998.

figure was even recorded before the float of the Thai Baht and the folloWing turmoil in all of the Asian markets. The decrease in Danish exports to Asia during the first two quarters of the year was rather due to a sharp decline in the exports of pork meat to the Japanese market.

Latin America provides a

somewhat mixed oicture.

Strictly speaking, the exports dropped 4,3 percent during first half of 1997. But

that is because an extraor-

dinary big export of transport vehicles to Panama in the previous year of 1996. lf this is excluded, the growth was the largest of all

the regions - 19,5 percent.

The prospects are well for the EU countries, where 213 ol all Danish exoorted goods go. In the Eastern

as aa, oe and ae.

A new index is added to this years book, providino contacts to Know How and Turnkey suppliers - servicos which are in increasing demand.

The book is sold by tho

Royal Danish Embassy, Commercial Section. tel.

213 2021.

rates with expectations of 6

- 7 percent growth in GNP this year and in 1998.

In Latin America, a continued stable economic development is expected with growth rates of 4 -5 percent in 1997 and 1998. The Danish Statistical Office men-

tions, that especially the develooments in Brazil is key to the development of the market in the whole region.

The prognosis of the development in Asia - forecast

done in August this year should, however, probably better not be reoeated here.

It might, however, be noted

as a consolation,

that

Mexico - which had its crisis in 1994 - is now enjoying a stable economic progress.

Swedish companies in Thailand Thai-Swedish Chamber of Commerce Handbook and Directory 1998 was recently

published by the Chamber in coooeration with ScandMedia Corp. Ltd. The directory lists practically all Swedish compa-

nies active in Thailand as well as Thai companies engaged in the Thai-Swedish trade. Member companies are listed with detailed information on names of contact

persons, commercial activi-

ties and background information.

The book is sold by tho Thai-Swedish Chamber of Commerce, tel. 651 2727.

Er'ER COOLIIUG

PAC Chillers r the natural choice PAC Chillers - the new standard series of packaged ammoniachillers for industries where indirect cooling by means of a secondary refrigerant is required.

The series includes more than 25 types with capacities ranging from 90 to 2,700 kW when chilling w,ater from I2 to 6"C. Tailormade solutions are supplied with capacities up to 8,000 kW. PAC chillers have many outstanding features:

t High COP values due to flooded design I Designed for the environmentally safe refrigerant O Compact design O Automatic oil return system O Plate heat exchangers I Very low TEWI value

ammonia

The user-friendly UNISAB ll is integrated in all PAC chillers. lt is the leading control system for monitoring and optimization. lt is possible to centrally control and monitor compressors through a central PC or PLC by

simply connecting a Sabroe communication module.

High performance and natural refrigerants make Sabroe's chillers the natural choice

Sabroe (Thailand) Co. 12147 Moo 4 . Ekachai Road Tel +66 34 823 725-9 .

.

Tambon Kokkrabur Fax +66 34 422 634

.

Amphur Muang

.

for liquid chilling purposes.

Samutsakorn 74000

PAC

New DANCED fund to support Thai companies' environmental efforts A new program from Danced offers financial support to Thai companies interested in developing projects in cooperation with Danish companies which will improVe the environment.

Mr. Weber

appointed Honorary Consul of lceland

Introduction of cleaner production methods could for instance be supported.

Companies in Thailand in-

ported company but also among other companies

cleaner methods of oroduction, thereby improving their

and customers of the company.

expenses may be covered with a maximum of 500,000 USD. Included in this is travel and accommodation

profitability, or engaging themselves in sustainable use and production of en-

The coooeration should also aim at a long-term in-

costs for the necessary Danish experts. Subse-

volvement and be based on common commercial interests between the involved

quent market communication activities may be covered fully with a maximum of 16,000 USD. The Partnership Facility program has been under preparation since Septem-

terested in implementing

ergy or waste-handling may

now apply for financial support from Danced - the Danish Coooeration for Environ-

mental Development - under a new Partnershio Facility program administered by the Commercial Section of the Royal Danish Embassy in Bangkok.

To ensure that the need is of genuine benefit to the Thai company and not just another indirect subsidy facility for Danish companies interested in boosting their exports, the application must be submitted by a Thai

company. However, the partner they wish to cooperate with, must be Danish.

The facility was for the

first time presented to

a

wider Thai audience during

the Pollution Control '97 exhibition in November.

Projects eligible for support must result in visible imorovements in the environ-

ment not just in the sup18

partners. This could be through transfer of technol-

ogy, management assistance, a license agreement or a joint venture setup.

Simple purchase agreements are excluded from

ber 1 996 by a team of Dan-

ish consultants from T&B

being supported.

Consult and Dl International Consultants.

projects may obtain finan-

Danced will take over the

Under the facility,

cial support both in the preparation phase and during the implementation.

In the preparation phase, all travel expenses may be covered with up to 16,000 USD. A preparatory project study may be covered with up to 25,000 USD, not ex-

ceeding BO percent of the actual costs. A more detailed feasibility study may be supported with up to 42,OOO USD. likewise not exceeding 80 percent of the

actual costs..

ln the implementation phase, 60 percent of actual

As from January 1998, administration of the project and the Commercial Sec-

tion of the Royal Danish Embassy in Bangkok will be responsible for identif ication

of Thai companies who qualify for assistance under the facility. The Commercial Section willalso assist in the

subsequent matchmaking

Appointment follows the move back to Denmark last year of lceland's former consul Mr. J. Hage.

Mr. Poul Weber, President

of the Danish-Thai Chamber of Commerce, has been appointed Honorary Consul of lceland in Thailand.

Mr. Weber was handed his official exequatur on November 28, following the approval of the Thai Ministry of Foreign Affairs of his appointment. As Honorary Consul, Mr. Weber reports to the Embassy of lceland in Beijing, China.

Mr. Weber does not expect his new appointment to consume too much of his time, as Thailand's relations

with lceland are modest.

Only some 500 tourists from

lceland visit Thailand every year. Still, some of them will

For further information, please contact Mr. Lars

occasionally need assistance regarding a lost passports or transfer of money

Friis-Jensen or Mr. Attakorn

for unexpected travel ex-

Saropala on tel. 287 2896 or lax213 1752.

penses.

Surprisingly, there are at

activities.

present around 300 Thais living in lceland.

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EAC to move its world wide headq uarters to Si ngapore If the opening a few years ago of the new EAC building in Singapore is anything to go by - with pertormi ng lions, dragons and lots of 'feng shui' moving the EAC Corporate Centre from Copenhagen to Singapore will most Iikely be a colorful event.

The relocation from Denmark to Singapore will take place during the second quarter of next year.

The strategy of The East Asiatic Company is to concentrate the majority of its

"Our move should be

activities in Asia, and by the end of this year more than 75 percent of EAC's activities will already be concen-

seen in this light - notwith-

standing the volatile economic developments in the

trated here.

Far East, which significantly are impacting our current financial oerformance."

Although EAC's Corporate Centre in the future will

To reflect this reality and

to enhance the interaction with the various businesses within the EAC group and

make the corporate deci-

be located in Singapore, The East Asiatic Company will remain a Danish company and willcontinue to be listed on the Copenhagen Stock Exchange.

According to the statement, EAC expects the move to Singapore to take

sion process more efficient, EAC recently announced its decision to relocate its Corporate Centre from Copenhagen to Singapore.

"We are convinced of the scope and potential of the markets in Asia," EAC writes in a public statement about the decision.

place in the second quarter

of 1998.

Danish Healthcare consortium moving on to Indonesia The happy moment when the Danish health care deal with Thailand could finally be signed. Now the consortium has started working towards a similar happy event to take place in Jakarta.

Successfully implementing their contract with Thailand, the consortium is now look towards neighboring countries.

Following the success of entering Thailand as a con-

sortium under the name Danish Medical Supply, companies in the Danish health care sector are now trying to bid for a project in Indonesia in the same size as the contract signed with 20

the Ministryof Public Health in Thailand - 1,2 billion Baht.

"Within the coming two to three years, we aim to

sign contracts worth

from

500 mill. Danish kroner up

companies, S&W Medico

to 1 billion Danish kroner,"

Teknik.

says David P. Meyer, DMS,

The main companies be-

who is also Managing Direc-

hind DMS is S&W Medico

tor in one of the founding

Teknik, Dameca and Ambu.

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Danes at Defence Asia '97 Danish Camp Supply and Weibel Scientific pushing ahead in Asia.

'qw"

Danish Camp Suppty (DCS) is already a supplier to the US army.

Danish Camp Supply and Weibel Scientific A/S from Denmark were among the

Per Udsen to

150 companies from all over

the world - although highly American dominated - who participated at the Defence Asia '97 exhibition which took olace in the Queen Sirikit National Convention

Centre on October 16-18.

1

997.

Danish Camp Supply exhibited their specialized container load system (CLT), a combined handling and transport unit usable for all ISO containers and shel-

ters in any military environ-

renovation F16 fighters ment in coooeration with their American partner, ESCO, with whom they have a contract to supply the specialized equipment to the US army. A number of CLT's have previously been supplied to the UN Peacekeeping Forces.

Weibel Scientific A/S manufactures a broad se-

lection of radar based ballistic measurement equipment ranging from small Muzzle Velocity Meters for tactical application to high performance on-line working 3-D Doppler Radar Systems. All mechanical, elec-

tronics and software are developed and produced inhouse.

International Private Banking for Skandinaver Union Bank of Norwav International

The Danish company Per Udsen, which for the past 20 years has produced parts for the Danish fleet of F-16 jet fighters, hopes to sign a contract to renovate the F16 planes of the Royal

ThaiAirforce.

Per Udsen has provided

similar package solution to other countries like Norway, Belgium and Holland. Adeal with the Royal ThaiAirforce

would open up the Asian market for Per Udsen, but the company is careful not to create an unrealistic picture of the prospects.

S-A..

Luxembourg Lagger De vegt p6:

EAC contract

with Kodak graphic films EAC Graphics (Thailand) Ltd. recently signed a distribution agreement with Kodak (Thailand) Ltd. to be

Authorized Dealer for all Kodak's graphic arts con-

er vi miske Deres kommende bankforbindelse!

sumable goods.

The signing ceremony was presided over by Mr. Thomas Hjorth, EAC Graphics (Thailand) Ltd.'s Man-

For yderligere informationer bedes De venligst kontakte

NOR

union bqnh af Forua!

Allan Christensen a +352 454945 I eller fax +352 454945 200 E3P.O.Box 861,22 rue J. P. Brasseur, L-2018 Luxembourg

aging Director and Mr. Nikolaj Svensen, EAC Graphics (Thailand) Ltd.'s business unit manager, Mr.

Garry Simonette, Kodak (Thailand) Ltd.'s Managing Director and Mr. Suraphong

Chookijkool, Kodak's manager for graphic systems.

22

Diving company seeks certification Mermaid Maritime awaits certification for ship electronics

Mr. Joergen Lundbaek at the pier in Laem Chabang.

with a cash contribution of Baht 50 millions.

"Thoresen was one of

Mermaid Maritime Ltd., the Danish-Norwegian maritime

our biggest clients. To have

service company in Laem Chabang, expects in the near future to be granted special certification from leading maritime classification agencies around the

them as a partner in the company gives us some obvious advantages. We now have the adequate funds to go ahead with our plans for expansion of our

world to repair and maintain

sophisticated electronics

activities," explains CEO

aboard ships, such as radar, decca and radio equipment.

Joergen Lundbaek.

With a yearly turnover of around Baht 50 millions

Already certified by among others Lloyds, ABS and Det Norske Veritas for all kind of repair and maintenance jobs above and below water surface, including

underwater hull cleaning service and welding, Mermaid Maritime Ltd. has received inspectors from the various agencies to evalu-

ate the company's professional standards for handling the new services. All comments fell out positive and the company expects the approvals before New Year or immediately after.

Established by 53 year

Joergen Lundbaek, Mermaid Maritime has since 1982 offered full-scale maintenance and repair

old Danish former navigator and Vietnam war veteran,

ping company Thoresen Group joined as a partner

services to all kinds of ves-

sels calling at

Laem Chabang harbour. In 1996 the Thai-Norwegian ship-

Mermaid Maritime Ltd. em-

ploys a staff of almost 60 people. The majority are native Thais, but five Danish technicians and three English divers are also listed on the payroll.

Henrik Houtved

Thailand the "Best Tourist Destination" Danish travel agents mentions Thailand before the US as their preferred destination.

A survey by the Danish tour-

ism magazine 'Stand By' has once again selected Thailand as the best destination. Similar surveys in Norway and Sweden has come to the same verdict.

Encouraging more Thai tourists to experience "Big Little Denmark" Scandinavian tourism workshop opened by Danish Ambassador, HE Niels K. Dyrlund.

Manop Song-lm, Promotion Reoresentative of Scandinavian Tourism Promotion

travel industry was held on 4 November at The Dusit Thani Hotel in Bangkok.

K.

Dyrlund.

The workshop was held

at a time, when the economic crisis in Thailand has

seen the number of Thai tourists going abroad drop significantly in numbers. lt is hoped, however, that an

best destination, followed

by USA with 12 percent.

In the first 10 month of this year, 35,000 Danes visited Thailand.

With the airline competition heating up, Finnair has now appointed a new sales manager, Ms. Nina Lindgren to

to Thailand, for the Thai

to Thailand, HE Niels

percent named Thailand the

New Finnair manager for Scandinavians in Thailand

The annual Scandinavian Workshop, organized by

The workshop, which included participants from all the Scandinavian countries and Thailand, was opened by the Danish Ambassador

The survey was conducted among 500 travel agencies and related companies. Among these, 13

give VIP treatment to the Scandinavian expats living in Thailand.

The Danish Ambassador, HE Niels K. Dyrlund (center), held the opening speech at the Scandinavian Workshop at Dusit Thani hotel.

According to marketing development manager Mr.

Bo Biilman, the Danish Tourism Council, more activities has been added to the "Promotion Package 1998" targeting South Korea, Thailand, Taiwan, Hong

four times during the year.

Also, a map of Scandinavia with traveltips on Denmark will be produced to be distributed among Thai travel agents and to the general

oublic. A number of Thai travel agents will further-

Ms. Lindgren's mission is right now to launch special promotions towards the Scandinavians "that will turn the competition green with envy," writes Finnair in its newsletter for Thailand.

Danish shrimp

importers visit Thailand

increasing Danish attention to the Thai and other Asian

Kong and Singapore than originally planned.

Participants supporting

markets will cushion the

the package will be covered

more be invited to Denmark to see the attractions themselves. And finally, a similar workshop as the one re-

impact as far as the tourists going to Denmark is concerneo.

in the editorial text of

a

cently held at the Dusit

newsletter to be oublished

Thaniwill be arranged again

a market survey study, visiting especially the Marine

in each of the five countries

next year.

Shrimp Industry in Rayong.

24

A group of Danish importers

and distributors of shrimps recently visited Thailand on

One-Stop Visa & Work Permit Center a helpful improvement "lt was a surprisingly

"lt went smoothly,"

simple procedure," says Frank Hansenn AMI Group Asia, who tried the new facility.

says.

"They issued on the spot a one-year visa for both me and my wife."

On 30 June 1997 the new

ness community in Thailand

one-stop-centre for work permits and visas began

has used the new centre in increasing numbers as the word has spread of its effi-

he

The international busi-

serving the public. The selling point: if you meet our requirements you will walk out with a work permit and visa

ciency.

"On average we have served 100 clients per day and that number is growing.

When we last made a count

after no more than three hours.

Among the Danish businessmen in Thailand, who has tried out the service, is Mr. Frank Hansen, AMlAsia

it was 170 clients per day,"

says Khun Supat Limpaporn, Assistant Secretary General of the Board of Investment, who overseas the centre.

Group, a recently established representative office for seven manufacturers of

"Up to 31 October the centre had issued 15 709 vi-

equipment for the agricultural sector in Asia-Pacific.

sas and re-entry permits,

including visas for family members. Most visas were issued to people working in

business people in particular, and we are also very

companies under BOI-privileges and for various experts that qualify under the centre's regulations. During the same period we issued

service goal of three hours per case. This means that

3 617 work permits, with a similar breakdown in categories," Khun Supat Limpaporn says.

"Most of the applications have come from BOI-sponsored companies, industry parks etc. There are also quite a few from the petroleum industry and experts.

And a small number of individual investors, less than ten."

"Our centre deals with specific categories, aiming to facilitate for investors and

decisive on keeping our

we are limited to what

number of clients we can sgrvg."

"Anyhow we have been told thatthe lmmigration Bu-

reau tries to give better service as well. Those who

do not fit into our criteria may have to apply there for

the time being."

The centre is located at:

Krisda Plaza,3 -5th Fl. 207 Rachadapisek Rd. Dindaeng

Bangkok 10310 Tel.: 693 9333-9 Fax: 693 9340

AMROP INTERNATIONAL EXECUTIVE SEARCH ARGENTINA AUSTRALIA AUSTRIA BELGIUM

MALAYSIA

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25

New Members Danced Partnership

Facility Program Mr. Jeppe Edens

Danced Royal Danish Embassy 10, SoiAttakarn Prasit South Sathorn Rd., Bangkok 10120

Tel;21322021-5 Fax:213 1752

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This year's Christmas lunch at the Amari Boulevard Hotelwas a well attended event with a shower of lottery prizes.

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of donations from several members made sure, that only a few participants went home empty handed.

The lunch, which had

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Despite the crisis, Danish exports to Thailand did not drop as much as feared last year.

Danish exports to Thailand unchanged Danish exports to Thailand suffered less last year than feared by most businessmen, while Thai exports went up 400 mill. Danish Kroner, - but results for this year might not be that positive.

Virtually unchanged Danish export figures in the trade between Denmark and Thailand came as a positive sur-

prise to most Danish businessmen,

goods increased a combined 23 mill.

Dkr. in export value.

(Continued on page 5)

who had expected a major slump due to the devaluation of the Thai Baht.

In total, the export in 1997 reached 1,210 mill. Dkr. compared to 1 ,279 mill.

Dkr. in 1996.

Manuf.

Goods

manuf.

Although export of Danish food stuff toThailand decreased 57 mil. Dkr (21 percent down) and chemicals and

chemicaf goods suffered a 24 mill.

DKR decrease (20 percent down) in 1997, Danish export of processed goods increased 40 mill. Dkr (67 percent up) and export of raw materials and semi-manufactured processed

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Danish exports expected to drop to a lower level in 1998 Analyzing the prospects of the present situation, the Royal Danish Embassy, however, notes that the Thai government's priority sectors are in fact largely identical to the Danish areas of special expertise, goodwill and know-how.

(..cont. from page

1)

Although the level of Danish exports to Thailand remained stable from 1996 to 1997 around 1,2 bill. Dkr,, the Royal Danish Embassy

Volumes of goods from Denmark arriving Thai ports are expected to drop further this year, before the situation

will hopefully improve by the end of the year.

expects a lower level of export for 1998 as a result of the economic turmoil which Thailand is going through.

It is, however, important

to notice, that the priority sectors of the Thai government, on which the future developments are being built, are to a large extent within a number of sectors

sector and food processing, but also for nonjood industrial production. Other major export groups are food

where Denmark has not

and live animals, fodder,

only experience and know-

chemicals and pharmaceu-

. restructuring of the agricultural sector, including utilization of appropriate technology to increase production output, processing of agricultural products to

how, but also a well reputed name in Thailand.

Almost 60 pct. of Danish export are within machinery

ticals.

boost export and supporting

establish buyer conf idence.

As per the policy statement of the Chuan-government, some of the priority sectors of the government

research and development

Other areas of high priority for the government are:

and equipment, to a large extent for the agricultural

of seeds for cultivation, live-

stock breeding and fisheries as well as orevention of crop and animal epidemics

are:

Food / live animals Beverages and tobacco Raw materials, non eat.

Animal and veg. fats/oil

Chemicals, chem. goods Processed, semi-manuf .

Machinery, vehicles Processed goods Various goods etc.

Total import

Product groups exported Food / live animals Beverages and tobacco Raw materials, non eat.

Mineral Fuels and lubr.

Animal and veg. fats/oil

Chemicals, chem. ggods Processed, semi-manuf .

Machinery, vehicles Processed goods Various goods etc.

Total export

Trade balance

1994 162,140 900 5,920 'I ,300 6,060 177 ,960 242,780 397,750 5,130 999,940

1995

1996

146,520

159,216 1 ,196

1,100

2,580 570 7,510 159,260

307,320 426,030 7,9307 1,058,820

12,483 394 11 ,087 147,279 4t2 A'tq

428,904 1,192,307

1994 306,030 1,060 18,610 20 2,330 134J70 44,480 570,800 74,300 3,660 1,155,460

62p20

118,848 53,241

717,760 71,820 3,820 1,348,430

746,997 62,413 3,297 1,279,372

155,520

289,610

1995 262,040 1,470 22,960 110

4,000 201,550

1

996

263,590 1,035

26,905 162 2,880

1997 150,176 1,015 11,515 289 25,549 163,250 627,776 593,287 5,303 1,578,163 1997 205,659 ,261 39,793 251 1,348 94,764 62,778 702,483 98,281 4,312 1 ,210,934 1

87.065 -367.229

ciency of technology utilization and heightening the in-

dustrial standardization to

. up-grading of education, specifically vocational education and skill development,

.

Trade between Denmark and Thailand Product groups imported

. restructuring of the industrial sector, among others by increasing the effi-

a/o

-5.7 -15.1

-7.8 -26.7 130,4 1 0.8

48.6 38.3 -43.2 32.4 o/o

-22 21.8

47.9 54.9 -53.2

20.3 17.9 -6

57.5 30.8 -5.3

-521.8

developing public

health care service, and . environment and energy oriented items, such as measures to conserve natural resources.

Going through this programme it is the opinion

of the Royal Danish Embassy, that even though Thailand is undergoing a very difficult transformation

from double digit growth rates from '85 to '95 to an expected negative growth rate in 1998 of 3.5 pct. these priority sectors are to a large extent sectors where Denmark has a well reputed

name.

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Maersk going truly global while preserving the roots Does it still make sense to uphold an association like the DTCC? Founded on a purely national platform, will the chamber be able to keep pace with the increasingly diverse interests of Danish companies?

Mr.

Anders Nielsen,

General Manager, Maersk group ot

companies in Thailand and President ot Danish Thai Chamber

of Commeree,

i-r

UNE

Worldwide operating Dan-

ish companies adjusts to the mega trend in international business and become more and more global in their corporate approach. But still, the common Danish roots create a platform for valuable exchange of information, says incoming president of Danish-Thai Chamber of Commerce, Mr. Anders Nielsen,

"The globalization process forces all of us to new and different ways ot thinking, I

believe, however, that we still have some valuable things in common in the Danish business traditions which we can share through the Chamber," says Mr. Nielsen

head of Maersk Bangkok

through DTCC, Danish and Danish related comoanies can obtain and exchange

Branch.

first hand information on

The raison d'etre of an institution like a commercial chamber is the mutual benefit of the members. A

trade, education, and culture, and strengthen the

world economy unleashing

links between Denmark and Thailand.

"The globalization process forces all of us to new and different ways of thinking. I believe, however, that we still have some valuable

its full dynamics, creating

things in common in the

new patterns in world trade,

Danish business traditions, and these values can be shared through the Chamber. As example, I can men-

simple truth to state, but today, approaching the 21.

century with the ongoing globalization process of

does it still make sense to uphold an association like the DTCC? Founded on a purely national platform, will the chamber be able to keep pace with the increas-

ingly diverse interests of Danish compan[es?

Mr. Anders Nielsen, since three years managing director of the Maersk

companies in Thailand, strongly believes that

tion the recent visit

Schmidt's and the other ISS executives' thoughts on the Asian region. lt is important that we continue this kind of functions," says Mr. Nielsen.

Being a shipping company, Maersk since its very foundation in 1904 has had

Also in Thailand the first

group of young Thai apprentices will this summer finish their two year shipping education this summer

and will then be posted abroad.

activities. Still, although staff of many nationalities were employed, core staff and

"These young people will all have equal career opportunities. But we also expect them to be diligent and hard working, ready to take posts

managers has over the

abroad and put in efforts to

years remained almost exclusively Danish educated personnel, who were sent

skills," says Mr. Nielsen.

a worldwide orientation in its

learn new cultures and

abroad to mange the foreign

But still, the core of the original Danish identity will

branches.

remain.

to

Since the beginning of

"The very company grew

Bangkok of the ISS top executives. Even though we operate in different fields, I

the 1990's this order is now

out of old Danish virtues

slowly changing, simply due to the fact that for a worldwide expanding company,

and work ethics. This heritage will be passed over to the new staff, and in that the future be a Danish com-

efited from sharing and dis-

Denmark is too small a country. Young talents of many nationalities are now recruited as shipping ap-

cussing Mr. Waldemar

prentices.

believe the evening was a rewarding experience, and that both the participating companies and ISS ben-

sense Maersk will also in pany."

Henrik Houtved

lnstallation of Danish medical equipment progressing on time Half the Danish medical equipment purchased by the Ministry of Health last year has so already been installed.

By the end of this year, the installation of the Danish medical equipment package purchased last year by the Ministry of Health will be

completed, says Muhammad Samanya, project manager at Intertec Thai Co., Ltd., who manages and monitors the installation.

By then, a total of 100 public hospitals even in the

most remote part of the country will have the most modern equipment at their disposal or have had their older equipment replaced by new Danish equipment.

Dr. Kfissada Tomyabatra scanning Mrs. Duangsamorn Darli on the new

Danish medical equipment to see if she needs to deliver by caesarian this time again.

The fact that the package is purchased - although on the favourable conditions of a Danish soft loan package - is one of lhe strong points of the project, says

By the end of this year, the installation will be completed on time, says Proiect Manager Muhammad Samanya and General Manager Samran Chumchat, lnrcrtec Thai Co., Ltd.

Mr. Samran Chumchat,

General Manager of Intertec Thai Co., Ltd.

.

"This ensures, that the Ministry has only ordered equipment which is actually needed. ln the old days, when equipment like this would be offered as development aid for free, you could never really be sure of that," Mr. Chumchatsays. "lt is also worth noticing, that at no stage has the project been the victim of politics or corruption."

Like more and moreThai businessmen, Mr. Chumchat is increasingly annoyed with the intransparency of shady deals involving politics.

"There has already been

four different ministers in charge of the Ministry of Health during the project, and at no stage has any of them tried to see, if a personal favour could be squeezed out of the suppliers, Mr. Chumchat says.

Apart from giving the poorer part of the Thai

equipment will make the temptalion to move to better wages at one of the luxurious private hospitals in

Bangkok.

Nopparat public hospital

north of Bangkok towards Minburi is one of the hospitals, where the equipment has already been delivered,

population access to be di-

The ultra sound unit has

agnosed or treated with state-of-the-art equipment at a very low cost for the patient, the delivery also serves the purpose of attracting or at least keeping young, well educated doc-

been installed at the obstetric department of the hospital. where it is used to scan pregnant women with birth complications.

"We have an average of

1,200 births per month," explains Dr. Krissada

tors at the public hospitals.

The professional satisfac-

Tomyabatra, while scanning

tion of working with modern

one of the women, Mrs.

Duangsamorn Darli, on the ultra sound equipment put up in one corner of the hall.

Since the installation earlierthis year, only around ten of the 6,000 women giving birth at the hospital have been scanned on the equip-

ment, but Duangsamorn Darli had to deliver her latest child by caesarian, so Dr. Krissada just wants to check if everything is fine this time.

"We only use the equipment, when necessary," he says.

"The patients are not sick, they just come here to give birth."

Gregers Moller

TT

It's trme to

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Jebsen & Jessen Marketing (T) Ltd. 231112, 27th Floor, Sorachai Building, Soi Sukhumvit 63 (Ekamai), Bangkok 10110 Tel: (662) 714-3939,714-3999, Aut. Oir.714-3990 Ext.260 Fax: (662)

71

4-3900,

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Creating awareness of new opportunities in Thailand We try to make Danish industries aware of the business opportunities in Thailand - while at the same time not "over selling" the market, says Mr. Henrik Petersen, head of the Commercial Section of the Royal Danish Embassy. { The Commercial Section of the Royal Danish Embassy undertakes a wide range of activities to ensure that the business potentials in Thailand are being brought to the attention of Danish industries.

On a continuous basis, the Commercial Section: . stays in constant con-

"Danish companies hesitate to participate in trade delegations, I fear this is shortsighted," says

{

Ir;

Mr. Henrik Petersen,

Commercial and Economic Counsellor of the Royal Danish Embassy.

tact with Thai authorities, public as well as semi-governmental, i.e. ministries, public sector enterprises as well as Federation of Thai industries, Thai Chamber of

Commerce and Board of Investment to identify busi-

or most active - enterprises in Thailand working within

tional equipment to a number of agriculture colleges -

the priority sectors where

the minister has been re-

Denmark is strongest, with

placed twice during the last year. Although the Danish mixed credit facility is cur-

the intention to visit them

commercial activities men-

and inquire their interests in Danish supplies.

Furthermore, the Commercial Section of the Royal

tioned in the newspapers

Danish Embassy is pres-

and local magazines.

ently mapping all infrastructure projects being either fi-

ness opportunities.

.

follows carefully any

. visits exhibitions taking

place in Thailand and at such occasions meet with Thai companies to hear about their potential interest

in Danish supplies.

.

writes articles for the export magazine published by the Ministry of Foreign Affairs. Some up-coming articles are about agriculture, nonJood industries, pharmaceuticals, inf rastructure, catering - with focus on

nanced through public means or through the multilateral finance institutions, to identify the ones with the highest interest for Danish business.

"We spend a lot of time chasing the projects offered

to be financed by

mixed

credits and work hard on having the Thai authorities make some commitments,

rently being phased out, we

still have in the pipeline projects in the total value of

app. 2 bill. DKK, primarily within education, environment, health care and waste handling," Mr. Petersen ex-

plains.

As for Danish trade del-

crisis - and secure that the market is not "over sold". On the other hand it is our obli-

gation, to safeguard that Danish industries are aware

of the potential that may not too far future - hoping that an "investment" in the

Mr. Petersen notes.

time prior to that," says Mr.

"l lear this is shortsighted. Other countries carry out trade delegation visits - and as a positive side

effect obtain great media coverage," he adds.

reports covering healthcare,

and government prolongs our work considerably," says Mr. Henrik Petersen, head of the Commercial Section of the Royal Dan-

Meanwhile, the embassy does, however, have

some plans lor official del-

food processing and non-

ish Embassy.

egation visits later this year, and since it will probably be

food industries.

As for more specific ac-

project with the Department

tivities, the embassy has

of Vocational Education

without participation from Danish industries, the em-

recently listed the biggest -

(DOVE) to supply educa-

"As an example, a

more strategic oriented cooperation between Thailand and Denmark.

"Naturally, we must from our side be cautious as to how we market the opportunities in Thailand - seen in the light of the economic

egations to visit Thailand, there is in general an extremely hesitant attitude among Danish companies,

but the change of ministers

tourism, energy conservation and health-care. . worKs out sector reports. Planned for 1998 are

marily on an overall and

bassy is considering having

such visits focusing pri-

again arise in the hopefully

market will take place in due

Petersen.

"Danish companies have been commercially active in this country for over one hundred years and for us it is a healthy sign

for future expectations to realize that practically all Danish subsidiaries so far have remained in Thailand during the economic crisis.

We trust that these compa-

nies will benefit from this, but there are opportunities also for new-comers."

11

"The prcsent crisis in the Asian economies does not change the mega trend in the Woild Economy, where Asia will remain the region with the biggest potential for economic growth," says CEO Waldemar Schmidt of the ISS Group-

ISS committed to

Asian expansion When meeting members of the Danish-Thai Chamber of Commerce, CEO Waldemar Schmidt announced new buy-outs in Thailand and neighbouring countries. But growth must be financed from local sources - a painful lesson learned from the ISS Group's US'activity in 1996.

The present Asian economic crisis doesn't scare off the ISS Group from

Schmidt stated that in the strategic consideration of the ISS Group the

setting up ambitious goals for expand-

acute problems of South EastAsia are

ing its operations in the region the coming years. Talking to the Danish-

viewed only as a corrective bend on an otherwise steady growth curve.

Which means that ISS is in the mood for purchasing new companies in the

Thai Chamber of Commerce at a dinner on February gth., CEO Waldemar

region now while the share prices are low.

Mr. Waldemar Schmidt last year relieved Mr. Poul Andreassen at the helm of the biggest Danish company in terms of manpower. lt was his first

Bangkok was the first stop on a survey trip around Asia for the two Danish ISS leaders. In his speech to the chamber, Mr. Schmidt encouraged

the members to optimism regarding the long term prosperity of the region

visit as chief executive to Asia, the lat-

and the business possibilities here. He

est region for ISS to enter with the acquisition in 1995 of the ESGO Company from Electrolux.

Mr. Schmidt was accompanied by ISS Chairman of the Board Mr. Arne Madsen and head of lSSAsia Division Mr. Stuart Graham. The three gentle-

revealed that ISS is planning for further take overs in Thailand as well as in other Asian countries in the near f uture.

The 1997 strategic concept of the f SS Group -"4im2002" - sets a target of 15 percentage annual growth in rev-

men were hosted in Bangkok by Mr. Theinsiri Theinviboonwong, head of ISS ESGO Thailand Ltd.

enues. Approximately 6-8 percent is expected to be reached by organic growth in the existing subsidiaries.

Hence the fulfillment of the target calls

for new acquisitions.

Albeit ambitious, ISS does not intend to bring in new funds from Denmark to finance the expansion targets in Asia. Financing must be found in each single country's own currency.

Towards the Thai-Danish Trade News, Mr. Schmidt acknowledged that

this cautious approach is based not only on fear of further Asian currency turmoil, - it is also a bitter corporate lesson drawn from the big bust which ISS suffered in its US-branch in 1996.

The American scam caused the company's share prices to plump; a setback from which ISS is still suffering.

"Since then we have, however, strengthened our internal control systems. And furthermore, we have recognized the big mistake we made in In Thailand, rSS ESGO has obtained the prestigious contract of cleaning the new Terminal 2 building of Bangkok lnternational Airport, a contract which in itself represents 6 percent of the company's annual turnoven

exposing the holding company to such an extent to the losses of an affiliate branch," says Waldemar Schmidt.

Henrik Houtved 13

EAC changes management as Carsten Dencker Nielsen, for several years Managing Director of EAG Thailand, plans to retire at the end of 1

When Foreign Minister Surin Pitsuwan a few years ago visited Denmark, a lunch with Mr. Carsten Dencker Nielsen was a 'must' on the agenda.

998.

The East Asiatic Company

years). Both will be ap-

recently announced several changes in its management

pointed to the Management of EAC's Singapore subsid-

and organisation related to

iary, The East Asiatic Com' pany (Singapore) Pte. Ltd., which in the future will take care of a number of coroorate management tasks including the co-ordination of the activities of the subsidiaries under a service contract with the Parent Com-

the establishing of EAC's Operational Head Quarters in Singapore

As for the EAC Coroorate Management, Managing Director, Mr. Carsten Dencker Nielsen, will remain in Copenhagen. For 25 years, M r. Dencker Nielsen served in manaoe-

ment assignments for EAC in Asia - half of these years

in Thailand - as well as in Africa and last year, he celebrated his 40 years' anniversary with EAC.

Mr. Dencker Nielsen plans to retire from EAC's

Executive Board and Corporate Management at the end o{ '1998.

In his place, EAC's Corporate Management will be supplemented by Bjarne Uhde Nielsen (44 years) and Mark A. Wilson (45

pany.

Mark Wilson, who has

EAC Thailand fighting to improve results The East Asiatic (Thailand)

EAC Marketing Services

during the second half of the

Public Company Limited on 3 March, 1998 reported that

(Thailand) Ltd. and EAC Lo-

year, but posted under the circumstances acceptable

the company's revenues last year were 3.0 billion Baht compared with 3.9 bill.

Baht in 1996. The net loss

after tax was 99 million Baht, compared with a profit

after tax ot 245 million Baht

in 1996.

The performance of The East Asiatic (Thailand) Public Company Limited and its

subsidiary and associated companies did not escape the impact of the negative developments of the Thai economy, especially during the second half of the year,

which

aff

ected

all

the

gistics (Thailand) Ltd. as well

as foreign exchange losses of 78 mill. Baht.

EAC Marketing Services

was closed and the result for 1997 includes a onetime loss of Baht 94 mill. in connection with the closure of this company.

With the closure of EAC Marketing Services, a significant part of the originally anticipated income base for

but the re-structuring activi-

ties implemented or com-

tors has decided to propose to the AnnualGeneral Meeting Tuesday 28 April not to pay dividend for 1997.

menced in 1997, combined with EAC Thailand's strong economic foundation, will ensure that the company is able to dealwith the current challenges, the Company states in a press release.

As for 1998, The East Asiatic (Thailand) Public

Logistics was restructured

Especially contributing to the drop in profits were sub-

lenges.

14

environment in 1998 the company's Board of Direc-

Company Limited an-

to meet the future chal-

company's subsidiaries,

and also considering the continued difficult business

EAC Logistics disappeared.

However this company has during 1997 secured interesting and major third party logistics contracts and EAC

company's bus[nesses.

stantial losses in two of the

results for 1997.

In view of circumstances

The main activity of the company, EAC Chemicals, faced a reduced demand

Chemicals business and this new structure will provide a strengthened platform forthe future growth of the company.

The company expects 1998 to be a difficult year,

nounced its re-structuring

As the unsatisfactory results for 1997 to a great ex-

plans at th6 end of last year, and these plans were ap-

tent can be attributed to

proved at an Extraordinary

one-time losses and costs

Shareholders Meeting on 27 January, 1998.

Consequently EAC Thailand will in the future focus resources on the further development of the

related to discontinued busi-

nesses, the company looks forward to improved results

for 1998.

it moves HQ to Singapore held management positions in Asia for the last 11 years, joined EAC in 1995 from the

British group Smithkline Beecham, and has since then been responsible for the successf ul develooment of EAC's Nutrition activities.

Bjarne Uhde Nielsen and

Niels Henrik Jensen (43

Mark Wilson will be charged

years), Corporate Vice

with a number of strategic, commercial and managerial

President, will be responsible for Group Structure

business development

and Taxation, reporting the

tasks which in the future will be handled from Singapore.

Corporate Management.

Christian Lund (52 years), Corporate Vice President,

Finally, Mikael Thing-

Bjarne Uhde Nielsen

huus (35 years), who joined

has been with EAC tor 27

EAC from IBM in 1995, is appointed Chief Financial Officer of the Group effective 1 . January 1998 being responsible for the Group's

years of which the recent 20

years have been in Asia.

Since the Spring of 1996 Bjarne Uhde Nielsen has been overall responsible for EAC's Graphic business.

Jointly with Michael Fiorini, Presiding Managing Director of the Parent company, who in the future will

have office in Singapore and who will join the Board of the Singapore subsidiary as Chief Executive Officer,

accounting and finance functions, as well as

lT.

EAC's Centre

in Singapore will be organised with Knud Fejerskov (53

years) as Corporate Vice President, responsible for the Corporate Management

Secretariat, reporting to Corporate Management.

will be responsible for Corporate Legal affairs, report-

ing to Corporate Management Henrik Langebak (3'l years) has been appointed Coroorate Director Accounts & Controls, responsible for the Group's budget- and accounting functions, reporting to Mikael

Thinghuus. And finally Mads Ingholt (43 years) has

been appointed Human Resources Director, reporting to Corporate Manage-

The EAC Centre willfurther employ 4 Danes and 3 Asians from the current Corporate Centre and about 10 more employees will be recruited in Asia. ln Copenhagen, the activities of the Parent Company from the future domicile at Nikolaj Plads will be the responsibility of Sven

M-nsted (54 years), Asst.

General Manager Corporate Accounts, and Vibeke

Holb-ll (38 years), Senior Department Manager, Legal

Affairs, and they will both reoort to Carsten Dencker Nielsen, Managing Director.

EAC's new Copenhagen

domicile will also be the home for EAC Trading Ltd. A/S with a staff of 25.

menl

15

Heidelberger Druckmaschinen ready to take over EACGraphics Heidelberg printing machines has been one EACGraphics' strongest brandnames in Thailand as well as world wide.

Now, Heidelberg will take over the distribution.

The East Asiatic Company Ltd. A/S and Heidelberger Druckmaschinen Aktiengesellschaft have entered an agreement for Heidelberg to purchase the EAC graphics

operations in Asia, Africa and the Nordic countries.

In Thailand, EAC earlier this year paved the way for this acquisition by relinquishing its majority interests in EACGraphics Thailand to EAC A/S in DenmarK.

In connection with the sale, EAC Thailand Public Company Limited has restructured the company to improve it's ability to focus mainly on the regional dis-

Heidelberg will acquire the EACGraphics business effective from 1st May 1998 as a going concern with cur-

rent management and staff continuing. In 1997, EAC graphics had a turnover of

tribution of chemicals, which

DKK 3,7bn and employed

is today EAC Thailand's

1,700 staff.

most significant business. In

The details of the trans-

addition hereto, the company continues to be en-

action are set out in a Framework Agreement,

gaged in distribution of technical equipment, logistics as well as a number of minor

which will be implemented

activities, while

the

through specific agreements for each business unit concerned.

company's activities within

This comprehensive

Marketing Services has

transaction involving many countries will be completed

been terminated.

during 1998 and will include the transfer of shares in the companies dedicated to the graphics business as well as the assets and liabilities

of the business units organised as divisions of companies that are engaged in several of EAC's businesses.

The transaction is sub-

ject to approval by the Board of Directors of both parties and this approval is expected in June.

price. The terms of the

transaction,

however,

recognise the strong market

position and value, which EACGraphics have established during many years in

the graphics business. The sale will strengthen EAC's balance sheet significantly and provide considerable flexibility for EAC in determining the future strategy of

the Group.

The strategic redirection

The parties have agreed

of the Group will be presented in connection with

not to disclose at this time any details of the transac-

the EAC A,/S shareholders meeting on the lBth May,

tion, including the purchase

1998 in Copenhagen.

EAC and GN Great Nordic set up joint venture in China Products from GN Nettest and GN Netcom will in the future be assembled, marketed and sold in China by EAC/GN Communications

Equipment Ltd., a newly established company owned 50/50 by EAC and GN Great Nordic.

EAC/GN Communications Equipment Ltd. willbe established in early 1998 and represent a natural extension of a longstanding 16

relationship between EAC,

GN Nettest and

GN

Netcom.

In 1997, the turnover on GN products in China was about 30 mill. DKK in 1997 and the market is expected to grow significantly in the coming years. EAC and GN

Great Nordic's combined investment is estimated at

for sales and marketing of GN Great Nordic products in China, will be transferred to the new company, which will be based in Beijing.

The market for telecom and datacommunication in China is growing rapidly and

the annual investments in China within this area are expected to amount to

made within telecommunication.

For EAC, the joint venture with GN Great Nordic in China, is the fourth satis-

factory example of a distribution arrangement developing into a 50/50 joint venture, the other three being EAC-Domino (inkjet printers

The EAC employees,

about 100 bill. DKK up until year 2000. The majority of

used for product coding) EAC-Varn (chemicals for the graphics industry) and

who are today responsible

these investments will be

EAC-Sunquick.

about'15 mill. DKK.

I

Supporting Thai Trade Since 1949 Maersk Line has been represented in Thailand for almost half a century, and through continuous investments, Maersk Line has progressed to become a leading factor in Thai shipping.

Recent investments in Lat Krabang and Laem Chabang Ter-

minals as well as ongoing investments in our unique Maersk education of future Thai Shipping Executives, will ensure that Maersk Line retains this position, and continue to be second to none when servins the Thai trade.

Please contact

your Maersk representative for further details

Maersk Bangkok Branch, Tel.: 3 12-03 12 Fax: 3 l2-0374 or visit us on the internet at: wwv).maerskline.com

MAERSK

Fast lane office established to resolve i mport-export disputes New cooperation between Department of Export Promotion and Ministry of Justice set up to resolve disputes between Thai exporters and their customers abroad.

The Arbitration Office of the

Ministry of Justice of Thailand and the Deoartment of Exporting Promotion of the

Ministry of the Ministry of Commerce of Thailand have agreed to join hands to facilitate a more expeditious way to resolve busi-

less costly while maintaining the mutually beneficial

business relationshio between the parties concerned.

In the past, when disputes between foreign buy-

ers or importers and Thai exporters erupted, the buyers or importers could file complaints with any Commerce Office of the Royal Thai Embassy in his or her

country. The Commerce Office would thereafter either forward the comolaints to the DEP, or proceed the

matters through the Ministry of Foreign Affairs With the new service in

ness disputes between Thai

place, the aggrieved buyers

exporters and foreign importers. lt is believed, that the new cooperation will be

or importers may now notify his or her concerns directly to the Arbitration Of-

fice of the Ministry of Justice or, alternatively, to the DEP which will in turn remit the

complaints to the office.

Upon the receipt of the complaints, the Arbitration Office will then act as an intermediary between the aggrieved

buyers or importers and

with no local office in Thai-

land, the office, however, recommends that a local, Thai agent is appointed to negotiate and settle the dispute on their behalf.

Fo

r f u rth e r i nformati on,

their Thai exporters. The office will try to make an ar-

contact:

rangement for the parties involved to discuss and eventually settle the disputes. The office will moreover provide mediation services, if the parties concerned so request.

It is the ooint of view of the Arbitration Office, that direct and frank discussion regarding the concerns is mutually beneficial and desirable. For buyers abroad

The Arbitration Office The Ministry of Justice Ratchadapisek Rd. Bangkok 10900 Tel : (66-2)5 41 -2298-9,

541-2271 Fax: (66-2)5 41 -2298-9, 541-2271 E-mail: voravuth @ mozart. inet.co.th

Young Danish business trainees offer to work for free in Thailand The growth perspectives of

the Asian region - despite the currency turmoil of the past year and the present economic crisis - still attracts interest in Denmark.

Not least among the young people of which some now offer to work as trainees in Thailand as oart of their studies in international business and economics.

Palle Morthorst, 24 , just finished a four months internship by Amrop International Bangkok as part of his studies at The hrternational Business Academy at Kol-

ding

Kobmandsskole.

Working withAmrop, he had

the chance to develop

a

project of his own; the implementation of a computerized system for CV managemenl.

The young business student was very pleased with the experience he got from working in Bangkok. Says Palle Morthorst:

"l have had a fantastic time here both personally and academically. I have had the opportunity to get to know the Thai culture from the inside while at the same time working in a very international atmosohere. I

Palle Morthorst will return next spring to work in a

similar job with Maersk Bangkok Branch.

A business internee is supported by the Danish educational system (SU) and thus is able to offer his or her time cost free to the

companies. The young people are highly motivated because the qualities of their

trainee project will be their entrance ticket to a business career.

Accommodation will be the only cost for the com-

have gained experience

pany, but of course, in order

that I could never have obtained in a classroom back in Denmark."

to give the internee some relevant experiences, the management will have to

spend some time to guide the internee and formulate their assignment.

Companies interested in taking in an internee may contact:

Kolding Kobmandsskole International Business Academy Tvedvej 7, DK-6000 Kolding Tel: (45)-75 527500 Fax: (45)-75 52 96 08 Att.: Niels Egelund or Dannie Kjeldgaard

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: 237-9450 Fax z 236'4024, 238-3155

Danish-Thai agreement on double taxation A new double

taxation

Foreign Minister Surin Pitsuwan hopes the new agreement will lead to more Danish invest-

agreement recently signed between Denmark and Thailand will enter in force by early 1999 as soon as all

ments in Thailand.

the relevant ratification procedures are completed.

Pitsuwan and Ambassador

Niels K. Dyrlund, Royal

represents a modernization

Danish Embassy.

and an updating of the

of Thailand, the agreement

covers income tax and the petroleum income tax. The

new agreement replaces the old double taxation agreement from 19065 and

agreement, taking into account developments in such areas as the finance and the service sectors.

A

S-page document

worked out by the Danish Ministry of Taxation highlighting the major areas of general interest is available at the embassy.

According to Bangkok Post, Mr. Surin at the sign-

ing of the agreement expressed his hopes that it would lead to more investments from Denmark, particularly in agriculture and food processing. "lt is the hooe of the Thai government that Denmark will still play a role in trans-

ferring environment technology to the Kingdom during the economic crisis," Mr. Surin said.

cates issued to provide be-

should, however, leave some space for volatility

lievers and supporters of an

Certificates have been is-

expedient recovery of the Thai economy a low risk opportunity to assist Thai-

sued to "attract hard foreign currencies from those wishing to render their help with

while still making the certificates a sound investment.

land and yield a high return on their investment.

by

the

Royal Thai Government, the newly issued National Savings Certificate offers an annual premium of 11 ,5 percent. With a minimum value of 10,000 baht the NSC has

over the past three years, in particular as a result of a

biker war between Hell's Angels and Bandidos gangs in which more than 10 gang members have been killed

using a broad arsenal of weaponry.

DHL chooses

Denmark DHL intends to invest more

increasing

cepted in the following currencies: US dollar, Cana-

chosen Denmark as its

Thailand's foreign currency

dian dollar, Australian dollar,

availability and international reserves, which will in turn ease the tight liquidity situ-

dollar,

a view to

ation in the Thai money market and help stabilize

earned on NSC is excepted

towards the US-dollar that

from personal income tax.

According to a press re-

can be kept three years ahead. The high premium

20

Denmark has been plagued by biker violence

than 110 mill. Dkr. (650 mill.

stated date. The interest

and will be redeemed on the

Hojberg.

Deposits will be ac-

the Thai economy."

Seen from the investors point of view, the question is wether the Thai baht has now reached a stable level

a maturity of three years

est technology to monitor the entire biker sector and analyze biker crime," says Police Chief Jens Henrik

areas of international crime like child pornography and environmental crime.

lease from the Government Savings Bank, The Savings

Guaranteed

centrate on monitoring biker gangs, which are thought to be involved in criminal ac-

The NCIS terms of reference will eventually be expanded to include other

High returns on new Thai Savings Certificates National Savings Certifi-

The Danish police has set up a new anti-crime unit to help deal with organized, international crime. The new National Crime Intelligence Unit will initially con-

"We will be using the lat-

Foreign Minister Surin

carbon Tax Act. In the case

anti-crime unit set up

tivities including trafficking in illegal drugs.

The agreement was signed on February 23 by

As regards Denmark, the agreement covers income tax to the state, the municipalities and taxes imposed under the Hydro-

New Danish

Hong Kong

Singapore dollar, Pound sterling, D-mark, French franc, Swiss franc, Dutch guilder and Japanese yen.

For further information, please contact the GSB, tel: 299-8316-7. lnformation is also available on the Internet: (http:// www.gsb.or.th).

Baht) in Denmark. DHL has

North European 'hub' and by the end of last year, the

courier company moved into its new headquarters in Copenhagen.

At the opening and the

launch of the investment program, Managing Director, Mr. Christian Thing confirmed that Denmark had been chosen because of its

position in the distribution sector and its educational standards.

F

Er'ER COOTIIUG

PAC Chillerc r the natural choice PAC Chillers - the new standard series of packaged ammonia chillers for industries where indirect cooling by means of a secondary refrigerant is required.

The series includes more than 25 types with capacities ranging from 90 to 2,7O0 kW when chilling w,ater from 12 to 6'C. Tailormade solutions are supplied with capacities up to 8,000 kW. PAC chillers have many

outstanding features:

O High COP values due to flooded design O Designed for the environmentally safe refrigerant O Compact design O Automatic oil return system O Plate heat exchangers I Very low TEWI value

ammonia

The user-friendly UNISAB ll is integrated in all PAC chillers. lt is the leading control system for monitoring and optimization. lt is possible to centrally control and monitor compressors through a central PC or PLC by simply connecting a Sabroe communication module.

High performance and natural refrigerants make Sabroe's chillers the natural choice

Sabroe (Thailand) Co. 72/47 Moo 4 . Ekachai Road . Tambon Kokkrabur Tel +66 34 823 725-9 . Fax +66 34 422 634

.

Amphur Muang

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for liquid chilling purposes.

Samutsakorn 74000

PAC

New Goals to guard Goodbye to Ucom Rajpracha and Thai Premier League - Danish professional soccer player Henrik Joergensen moves on to Singapore where he signs contract with Wellington F.C. Cheered three times "Man

of the Game" by the Thai sports press, Danish goal keeper Henrik Joergensen now bids farewell to Thai

soccer after a season he describes as "one of the best and most thrilling experiences in my profes-

If the Thai premier league will be relormed to play continuous seasons I might consider coming back to play here," says the Danish tootbail player, Henrik Joergensen.

sional carrier".

Mr. Joergensen has signed up with Wellington

jury he incurred in the Dan-

1995-1996 he played for

F.C., Top-3 club in Singapore and will move to The Lion City as soon as he

The 31 year old goalkeeper has been playing in

ish Super League earlier

The Johnny Walker League

that season.

has found proper accommodation.

for the club Ucom Raj-

Already before he joined

pracha since October 1997.

Ucom Rajpracha Henrik

Samsung FC, one of the top teams of South Korea. Although South Korean soccer is recognizedfor its high

He came to Thailand after recovering from a groin in-

Joergensen has had expe-

professional level and he

riences with Asian soccer. ln

had a lucrative contract, the young Frederician never felt at ease there.

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Quite the opposite in Thailand. "lt has been a very pleasant time for me here in Bangkok. I have ex-

perienced good comradeship in the club and met a lot of nice people here," says Henrik Joergensen, adding that he has been positively surprised by the technical skills of the Thai players.

"Actually, I should have been glad to continue playing here. But as a professional I must grab a chance when it occurs. The big advantage playing in Singapore is that they play

a full nine month season without any interruptions."

"One more thing, Singapore is an English

speaking state which make

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communication somehow easier, but if the Thai premier league will be reformed to play continuous seasons

I might consider coming back to play here."

Henrik Houtved

22

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J"u

Peter rocki ng the Buffalo' Peter Corp Dyrendal from lshoej is now one of the hottest names in

Thai rock music

"Some times I get this feeling its all

iust a dream and I hear this litile voice inside of me saytng:

"Peteil Go back

Peter Corp Dyrendahl, who

used to be "just one of the

to Denmark and complete your

a

education."

guys f rom lshoej" Copenhagen suburb

sometimes still finds it hard to believe that he is now a suoerstar in Thailand But when the tropical night descends over Bangkok and young people line up outside discos and

concert halls, his doubts disappears. Where Peteurr" performs young girls almost fight to get in and where the girls are

many, the girls," says Peter and shows his arms covered with scratches as had he been fighting with a wild

Peter is a handsome result of a long lasting Thai-Danish - or rather Thai-Scandinavian - cooperation. His

crowding the boys joins in.

When Peter appears on

cat. But he doesn't complain

Thai f ashion and

stage in his black leather outfit and starts to sing his smashing hit, "Where is the

scratches are unavoidable.

The 22 years old Peter Corp Dyrendal sells his records in hundred of thou-

father was working as an SAS-ourser and his mother as a supervisor of ThaiAirways. They met and fell in love when the two companies commenced their cooperation in the 1970'es.

Peter grew up in lshoej and was actually studying to

when he got the chance to

and even in the most re-

become a chemical engi-

mote small provincial towns he draws huge audiences of

neer, when three years ago

perform as a rock musician, he put all his efforts in building up this new carrier.

Despite his present star status and hiqh incomes he

Water Buffalo" - a hard rock,

Thai style, broken heart song - his Danish bodyguard and old Schoolmate, Lasse, has to be on the alert to keep the young ladies off stage.

"They can be quite dangerous when they are too 24

- being so adored, a few

sands. Together with his backing group "Why Not 7" he tours all over Thailand

fans.

Still a Danish citizen,

an aunt in Bangkok persuaded him to come to Thailand to try his luck as a

photo model. She was convinced that he, with his "look

krueng" look, would perfectly match the trend in she

proved right.

Working as a highly de-

manded model, Peter was then discovered by big record company Grammy.

Since he was 15 years old he has played the guitar and

pralse still lives quite modest itt ir rented house. One luxrrry dream of his teenage years

he has, however, allowed himself to come true: To buy a sports coupe Chevrolet. "l really enjoy life here, but it has all happened so

quickly. Sometimes I get this feeling that I am living in a dream and I hear a voice inside saying: "Peter!

Go back to Denmark and complete your education!"

Henrik Houtved

Peter Corp Dyrendal

performing at The Phuture Night CIub of the Chaophaya Park Hotel in Bangkok with the band "Why Not 7" a name the band took because they only are six members .

25

Nordic Excursion to Eastern Seaboard As a follow up on the first Chamber programme, an eventng

joint Nordic

with Police General Chavalit

Yodmani on April 30, the four Nordic Chambers are planning an excursion to visit the Eastern Seaboard with the General to see for themselves the special op-

poftunities arising in this fast advancing area.

Mr. Steinar R. Paulsen, Past President of the Thai-

New Members Gorporate

Commerce, who has taken

Scandinavian companies already established in the area, such as Tetra Pak or Jotun's new factory.

More information will be sent directly to members of

Amari Boulevard Hotel 2 Sukhumvit Soi 5, Sukhumvit Rd. Bangkok 10110 Tel: 255-2930-40 Fax'.655-1177 - Mr. Sam Eric Ruttmann

the initiative to establish

the four Nordic Chambers of

these common Nordic arrangements, hopes to include a visit to one of the

Commerce, DTCC, TFCC, TNCC and TSCC.

Ami Asia Group 159/6 Baan View Mai Soi 20, Viphavadi Rangsit Rd.

Norwegian Chamber of

Ladyao, Chatuchak Bangkok,10900 Tel: 276-9940 Fax: 276-9956 - Mr. Frank Hansen

Evening with Danske Bank

Diethelm (lndo-China Division) G.P.O Box 14, Bangkok 10501 fel: 7 42-4388 F ax: 7 42-4387

- Mr. Lars E. Larsen

A Members Night was arranged on April 23rd at the Oriental Hotel, sponsored

by Den Danske Bank International in Luxembourg.

Mr. Torben Maj, Assistant Manager of the bank spoke on the topic "Advantages of being a customer with Den Danske Bank International and the financial

services, we offer private investors", while Mr. Lars Berg Jensen, Account Man-

ager of the bank, gave a presentation on the topic " Our concept for investment

advisory services and the bank's expectations of the future economic development in Scandinavia and Eurooe.

Companies interested in hosting similar events are very welcome to contact the Chamber's office.

Individual Diethelm & Co., Ltd G.P.O Box 14, Bangkok 10501 Tel : 332-6060 - Mr. Henrik V. Petersen

Doc Houlind's Jazz Band, sponsored by Nordtab ancl Stig VagtAndersen, entertained the members after the AGM dinner.

Jazzy Annual General Meeting A successful last minute change of plans brought in the Danish 'Doc Houlind's Jazz Band' to entertain the

many members who at-

President, succeeding Mr.

Poul Weber who was elected ordinary member of the Board.

The meeting was con-

tended the Annual General Meeting at the Royal Danish Embassy.

ducted by HE Niels

The AGM elected Mr. Anders Nielsen, Maersk Bangkok Branch, its new

analysis of the present economic situation in Thailand.

K. Dyrlund, who during the din-

ner presented an excellent

Diethelm Co., Ltd. (Food & Special Product) 2535 Sukhumvit, Bangchak, Prakanong, Bangkok 1 0250 Tel: 332-6060 Fax: 332-6101 - Mr. Niels J. Holm EAC Graphics (Thailand) 1 1 68/92-1 09, 31 st Floor, Lumpini Tower, Rama lV Rd. Bangkok 10120 Tel : 679-7555 Fax: 287-4625 - Mr. Klaus Aarestruo Fasca Yamabishi 2917-8 Moo 3, BangkruaySainoi Rd., Bangrang, Muang Nonthaburi 11000 Tel: 903-5460-4 Fax: 903-5465 - Mr. Leo Eo Alexandersen

BECOME A MEMBER OF THE DANISH-THAI CHAMBER OF COMMERCE Fill in this coupon to receive further information and a full application form for membership.

Mail or fax the coupon to: Danish-Thai Chamber of Commerce Sukhumvit Suite L9 / 121, L 3thfl .

SukhumvitSoi 1"3 Bangkok101L0 Phone: 65 1 -2 805 - Fax: 65 1,-2652

26

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