Thai-Danish Trade News - December 1998

Page 1


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Thai-Danish Trade News is published

four times a year and distributed to setected Thai and Scandinavian business executives and otlicials with an interest in Thai-Danish relations.

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HE Niels Kaas DYrlund Ambassador of Denmark Royal Danish EmbassY, Bangkok

Dinish;Thai Chamber of Commerce 19/121 Sukhumvit Suite, 13th Floor Sukhumvit Soi 13, BKK IOlOO Tel: 651-2805 Fax: 651-2652 Ms. Monica Holmgren, Exeoutive'Diiector

President: Mr. Anders Nielsen, Maersk Bangkok Branch Tel. g12 0312, Fax: 312 O35o-2 Vice-President: Mr. Kamthorn Ounhirunskul, Kamthorn' Surachet & Somsak Tel. 44O O288-g7 ' Fao(440 0298;9

Treasurer: Mr. Axel Blom, Manager Thailand & Indochina, SAS Tel. 260-6252, Fax 260-6269

Board Members:

Mr. Anders Normann, The East Asiatic (Thailand) Plc,,-f el. 285 6677, Mr- P. Weber,

,TWF Ltd., Tel. 261 2524, Mr. Michael B. Ascot, Amrop lnternational, Tel. 260 2490' Mr. Terawat Tishabhiramya, Asia Brown Boveri, Tel. 24g 8470, Mr. Hans Ulrich Hansen, Jessen & Jebsen (Thailand) Ltd.' Tel. 71 4 3939, Mr. Theinsiri Theingviboonwong, ISS/ESGO Tel. 552 5015, Mr. Lars Boe, Diethelm & Co., Ltd., Tel. 332 6O60. Honorary Board Members: HE Niels K. Dyrlund, Royal Danish Embassy, Tel. 219-2021-5, HE APiPhong Jayanama, Royal Thai Embassy, Copenha-

gen, Tel. (45) 3962 5010, Dr. Charoen Kanthawongse, MP, Tilleke & Gibbins, Tel. 254-2640, Khun Thamnoon Wanglee, Thai Airways International Ltd. Tel. 513-0121 , Khun Chote Sophonpanich, President, CS Capital Tel. 260-7242-6

Royal Danish Embassy Commercial Section, 10 Soi Attakarn Prasit, Sathorn Tai' BKK Tel. 219-2021-5 Fax'. 213'1752 Mr. Henrik Petersen, Counsellor, Head of Section, Mr. Lars Friis Jensen, Commer-

cial Counsellor, Mr. Attakorn Saropala, Senior Comm. Officer, Ms. Srisuda Vilyalai,

Comm- Otficer

i;*i'iec "ia eoir.o 4", Danish-Thai Chamber of Commerce Scand-Media CorP. Ltd. Royal Danish Embassy

Graphic Production: Scand-Media Corp. Ltd., Thanyakarn Vil|age,4n4Moo 3, Ramintra Soi 14, Bangkok 1 O23O Tel: 943-71 66-8 Fax: 943-71 69 Att: Mr. Gregers Moller, Managing Director

Dear Reader, The government of Prime Minister Chuan Lekpai has now been in office for one yearind has in this period been successful in building up considerable internaiional confidence in Thailand's ability to recover from the present economic crisis. The first priority of the economic policy of stabilizing the baht had at the beginning of November yielded good results as the baht reached a six month nigh against the US dollar. The balance of payments has improved and the int,ernational reserves have been replenished. Foreign direct investments are on the rise again. It is encouraging to See that the newly altered government remains committed to the continued implementation of the economic recovery programme worked out in cooperation with the lMF. However, overall economic recovery is still contingent upon a number of factors including prospects for the world and regional eionomies. In Thailand itself the restructuring of both the financial and corporate SyStemS will of course be crucial for long term economic recovery, while the government at the same time will have to pay increased attention to the social aspects of the crisis. In short, many hurdles still remain before a sustained recovery in the economy can be expected, hopefully in 1999. In this time of transition, it is important, not just to "stay on board", but also to build bridges to the future. I am, therefore, very encouraged to see that the Danish business community is continuing their activities and commitment to doing business in Thailand and some are even taking advantages of the favourable investment conditions to expand their activities. From the official side we are also trying to build bridges. The Committee for Mixed Credits under the Danish Ministry of Foreign Affairs visited Thailand from October 28 to November 1. The Committee Saw a number of provincial hospitals in connection with a 2,1 billion baht soft loan for supplies of medical equlpment from Denmark, and they met with the Minister of Public Health, Mr. Korn Dabbaransi, to review the preparations for an extension of the ongoing project which is expected to include supplies of medical equipment to provincial hospitals valued at more than 2 billion baht.

The Committee also met with the Ministry of Finance to discuss other projects for possible financing with Danish financial assistance. Among these are projects for supply of educational equipment for a number of Agricultural and Technical

Colleges under the Ministry of Education, technical educational equipment for Provincial Centres for Skill Development, two ships to the Harbour Department for pollution control and combatting, and a number of projects for disposal of solid waste. The projects which are now being negotiated for financing with Danish mixed credits are-supporting the development policies of the government of Thailand, not least in the area of Human Resource Development. The continued commitment by the Danish-Thai business community together with the support from the Danish Government will hopefully make a valuable contribution to securing the future of Thailand's growth. Yours sincerely Nle/s Kaas Dyrlund Ambassador


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Promotional evening for Gopenhagen a success Members of the Danish-Thai Ghamber of Gommerce showed up in greater numbers than expected for an evening with the

The new link across Oresund will create Europe's 20th largest

"Gopenhagen Goodwill Ambassadors" Mr. Michael B. Ascot, Mr. Poul W. Weber and Mr. Niels Lumholdtatthe residence of the Royal Danish Embassy.

metropolitan area with Europe's 6th largest airpoft ight in the middle.

"You are Danes, so you know ev-

rect labour costs in EU. Total labour

erything about Copenhagen al-

cost are 25 per cent below Ger-

ready, right? Wrong!" said Mr.

many.

Michael Ascot in his November 5

a The Danish labour force has a high language proficiency

"machine gun-style" presentiation of

greater Copenhagen from a business point ofview 'You are here becausewewant to recruit you as our "sub-ambassadors" and when we are done you will be surprised how little you actually knew about Denmark and Copenhagen," he added." Togetherwith Mr. Poul Weber, who focussed more on the tourism side of WonderfulCopenhagen and Mr. Niels Lumholdt, whofocussed on the role of Copenhagen Airport as the ideal hub forAsian airlines flying to Europe, the three "ambassadors" argued what the competitive advantages are for choosing Copenhagen as a base for doing business with the "New Europe". Within two hours flying time, you may be in Helsinki, Rome or Dublin. The new Northem Europe including the Baltic states have 23 mill. inhabitants. The new Oresund Fixed Link will create a new ' greater Copenhagen-Malmoe" community - which still needs to be given a name that may be pronounced by other non-Scandinavians as well. The organisation "Copenhagen Capacity" has been set up by the authorities to assist anyone inter-

ested in locating business in the

and are among the highest motivated in the world.

o

Corporatetraxation on Den-

mark is less steep than generally expected.

o

Danish infrastructure will

bring your goods anywhere in Europe within the day.

Companies who should consider Denmark are mainly identified as active within biotech and pharmaceuticals, medical devices,

lL environmental industryand distribution/logistics..

whv:

o 60 percentof Scandinavian biotechnology/pharmaceutical industry is located in the Copenhagen region and 80 per cent of the Danish medical device industry is located in the region, which has earned the capital its industry nickname "Medical Valley". o Denmark is one of the cheapest markets in the OECD

with respect to telecommunication. Denmark is recognized as

a

environmental industry leader within sustainable/renewable energy, cleaner production technology and purifi cation/cleaning technology.

a

As for distribution, Den-

greater Copenhagen area. Among

mark is No. 1 country regarding

the advantages, the.organisation highlights the following:

lead times in Europe.

a

There are fewer labour

strikes in Denmarkthan mostother European countries. The Danish work force is well educated and more cost competitive than generally perceived.

o

a

Business operations may be run on a 24 hours/day,Tdaysl week, 365 days/year basis.

.

The work force is flexible

and laying offno problem.

o

Denmark has lowest indi-

The presentation by the three "Copenhagen Goodwill Ambassadors" left the audience with only

one unanswered question - "so, what are we doing here in Thailand?' But then the dinner which followed the presentation, catered by Stable Lodge in the topical night in the garden of the "real" Danish ambassador, HE Niels K. Dyrlund, was all the explanation anyone needed. Gregers Moller 7


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Denmark's foreign debt reduced to 10% of GNP by 2005 Denmark's Finance Ministry predicts the country's foreign debt will be lowered to just 10% of GNP by 2005 according to a revised fore-

casl. "The country's economy has developed in a much more positive

way than most other European countries, and the foreign and domestic debt is diminishing faster than expected", Mr. Mogens Lykke' toft, Minister of Finance, said in a statement. Mr. Lykketoft stressed three key areas which the government would need to address: The reduction of foreign debt, unemployment, and a tightening of public spending. According to the minister, allthree goals could be accomplished. A study by the unemployment

office in August forecast that full employment (under 5%) could be reached as early as next year. That prediction came as a surprise even to the labour ministry. As for a fiscal tightening, Mr. Lykketoft said it may only be accomplished through several budget cuts following a general auditing of the public health sector and the educational sector.

1,500 Danish

jobs lost to the economic slump in Asia About 1 ,500 Danes have lost their jobs as a result of the Asian crisis, according to an analysis canied out by the Danish Ministry of Finance. Atthe same time. the crisis has caused loss on the Danish balance of payments of one billion DKR equiv. to around 5,800 mill. Baht. Limited as this may seem, to the general Danish public the damage done by the Asian economic crisis to the Danish economy may often seem worse than it actually is, as many comparfres reportedly use the economic crisis in Asia as a convenient and hard to dispute scapegoat whenever business expectations do not materialize as planned.

Soft loan projects worth 12 bill. baht waiting approval Soft loan projects presently being prepared for presentation to the Cabinet would benefit from improved Danish soft loan conditions, allowing forsome local supplies in the projects. An official Danish delegation recently visited Thailand to review the

current status of the various projects receiving or under consid-

eration to receive mixed credits from Denmark. The delegation consisted of members of the Commit-

tee on Mixed Credits under the Danish Ministry of Foreign Affairs.

During the visit, which took place from October 28 to November 1 , one new contract was signed between the Department of Highways and the Road Directorate, for supply of equipment and systems

to secure proper maintenance of

During the visit, an agreementwas signed between the Danish Road Directorate and the Department of Highwaysto supply equipment and system for proper maintenance of roads in Thailand.

the Ministry of Finance to discuss other projects for possible financ-

roads, - a project worth 85 mill.

ing with Danish financial assis-

baht.

tance. In total, there are at present projects to the value of more than 12 bill. baht in the pipeline. Among the projects still awaiting approval by the Thai government are the supply of educational equipment for a number of Agricultural and Technical Colleges under the Ministry of Education, technical educational equipmentfor Pre. vincial Centres for Skill Development, two ships to the Harbour De. partment for pollution control and a number of projects for disposal of solid waste.

The members of the committee were especially interested in visiting a number of provincial hospitals to evaluate the status of the existing health care project currently under completion, financed by a soft loan package of 2,1 bill. baht. An extension of this project with another 2 bill. baht for additional medical supplies and train-

ing was later on discussed at a meeting with Mr. Kom Dabbaransi,

the Ministerfor Public Health.. The Committee also metwith

The new projects will fall under the improved terms for Danish mixed credits appoved bythe Dan-

ish govemment in February this year. Under the new terms, Thailand would bonow the amount fully interest free, and a part ofthe deliveries could be of local origin. In the case oflarger projects, the pay backtime could also now be upto 1

5 years.

Under the new mixed credits terms all deliveries of equipment should be of at least 50 per cent Danish origin, deliveries from third countries maximum.. 30 per cent

and local deliveries could then make up the rest.

Nordic Gentre Singapore in deep crisis

lf the Nordic Centre in Singapore had stayed a Nowegian project as initially planned it might have been in operation before the

Without official Singaporean commitment and Scandinavian business interest since the start of the Asian crisis the project may never be realized.

projecl which itfrom a Scandinavian perspective "high jacked" be-

crsis hrtAsia.

fore the visit in 1996 to Scandinavia of Singaporean Prime MinisterGoh

ChockTong.

The first phase of the centre

Work on the S$50 million first phase of the Nordic Centre in Singapore's Jurong International Business Park has stopped indefinitely as its shareholders - mostly

local Singaporean companies have run into financial problems. So far, the Singaporean government has showed no interest in resuming responsibility for the

was scheduled to be completed by

December this year. Even if the remaining funding is secured the centre will now not be able to open until the autumn of 1999.



Denmark's GDP 2,2 0/o up in Q3 Denmark's third-quarter gross do-

mestic product rose 2.2oh compared with the third quarter of 1 996,

the National Statistics Bureau reported January 30. Compared with the previous

quarter, Denmark's GDP was down 0.2%, in seasonally adjusted

figures. The bureau said the annual rise was mainly because of higher pub-

lic consumption at 3.8% and private consumption at2.2oh. lmports rose 11 .2% and exports rose 4.8%, while gross fixed investment rose 7.0%. the bureau said.

Expected defi cit of DKK 10 bill. on foreign trade Denmark is worried about a deficit on its balance of payments this year of DKK 10 bill., but expects an improved

situation in 1999. Denmark's balance of payments is expected to end on a deficit of DKK 10 bill. this year, according to Mrs.

An agricultural delegation from Denmark visited Thailand on September 28 to October 1. The delegates represented Danish Institute of Agricultural Sciences, The Danish Agricultural Advisory Centre, Danish Institute of Plant and Soil Science and Ministry of Agriculture and Fisheries. The purpose of the visit was to

January, the interest rate will be

very low, and that will also help stabilise the conditions," Mr. Jelved said.

This single factor will according to the Business Council of the

Danish Unions be crucial in revitalizing the sick economies of Asia, Rusia and Latin America. "lf Europe could agree to lower its interest rates as the US has al-

She added, however, thatthe

tably I would almost say - not within our power as this is a decentralised matter," Mrs. Jelved said. In spite of the red figures in the balance of payments sheet, there is no need to start talking ourselved into a global recession, she added. The crisis only afiects one third of the global economy, and only 10 per cent of Danish exports. South Korea and Thailand have

government had no intention of

stabilized the conditions in their

Mr. Thomas Pedersen.

tightening the economy more than had already been the case earlier this year, thereby listening to waming from among others the Business Council of the Danish Unions not to implement too harsh measures. According to Mrs. Jelvad, the increase in Danish wages is another major problem which has to

countries, China is keeping promises and USA has loweres its interest rate with a quarter of a percentage point and as from New Year. the interest rate in 11 countries in Europe converting to the new Euro-cunencywill probably be only 3,3 per cent as in Germany,

Marianne Jelvad. Minister of EconoimicAffairs.

Agricultural delegation to Thailand

be addressed. This year, the government expect wages to have increase an average of4,5 per cent, with wages in the construction industry jumping 5,5 per cent. 'We haveto lowerthe increase in our wages, although it - regret-

"Like a barometer, the balance of paymentfigure revealsthe weaknesses ofan economy, so we must rectify this already next year," Mrs. Jelved said during a presentation of the deficit.

ready done, itwould stimulate investments and we would consequently buy more goods from the countries in trouble. That would of course have a negative effect on our balance of payments, but would create more jobs in Denmark," said Mr. Pedersen has calculated,

that if the euro-countries were to lowertheir interest rates with one percent

it

would mean the creation

of 20,000 new jobs across Europe. "That is why we alle wait for a

signal as to this effect from the European Central Bank."

Holland og France.

"When the euro takes off this

participate in a seminar about swine breeding and the impact on the environment and the development on pork meat production for exoort. During the stay, the four Dan-

ish delegates together with 200 other officials and potentials customers visited pig farms in Nakorn Pathom province to see the current efforts for export production. Among the problems encountered by the industry is Food and Mouth Disease, high investment costs in quality stock and imported feed stuff. Nakorn Pathom is wellknown to be the main province for raising pigs in Thailand, but the province are having serious environmental impact problems due to the production. Thailand is worried, that environmentally concerned countries and consumers will abstain from buying Thai pork products if they are known not to be environment friendly.

Expensive defense of the Danish krone ln September this year, the Danish Krone came under attack. To defend it, the

National Bank borrowed DKK 21,6 bill. worth of foreign currencies. Defending the Danish Krone in September, the National Bank of Denmark borrowed the equivalent of DKK 21 .6 billion to boost foreign currency reserves, which stand currently at DKK 96 billion. This is

DKK 5.4 billion more than last month. "You could say what the gov-

ernment has done is stockpiled

ammunition," says Keld Holm, Chief Economist at BG Bank.

"This has not been an ordinary

ammunition in case we have to

currency crisis. We have been

mount another defence between

dealing with pressure on the krone from foreign investors selling Danish bonds."

Although payments on the DKK 21 .6 billion loans will cost the state DKK 900 million per year, according to Keld Hdm, this actually

represents a saving.

"The government has borrowed this money ata cheaper rate thanwewe're paying outon bonds unloaded by the foreign investors, so there is no loss there."

Currently, krone based bonds worth an estimated DKK 360 billion are being held overseas. "The National Bank needs the

now and the end of the year," Holm

says, referring to the recently negotiated deal between the government and the EU, terms of which allow the krone to remain outside the EU Monetary Union, while still benefiting from support from EU central funds in the event of any decline in value of more than 2.5 percent. The agreement comes into effect at the start of 1999. The National Bank has also ceased to provide daily details of its foreign currency transactions, as it did in the past. ln future this information will be published every month. 11


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Nordfab has added "DISA" to its name Nordfab (Thailand) -a Danish supplier in Thailand of dust filtersystems - has changed its name to Disa Nordfab (Thailand) Go-, Ltd., to reflect the acquisition of the company

bythe Disa Group. .Overthe years, we have become

Thailand to set up distri bution system similar to Denmark Thailand is aboutto select Denmark as its distribution center in Europe for sensitive goods like fruit, vegetables, fresh fish and meat, etc.

one of the leading suppliers of solutions to dust problems within various industries," Disa Nordfab says in a press release announcing the

change ofthe name ofthe companyfrom the previously Nordfab (Thailand) Co., Ltd. to now include the name and logo of DISA.

The Disa group further includes Airmaster in UK, BMDGarant in Germany and the Danish Nordfab. 'As a group, we work as one unit, combining ourstrength in orderto service ourcustomes world wide in the best way," says Disa Nordfab. Nordfab was established eight years ago in Thailand and has mainly served the Thai wood working indusby fi ghting dust problems. The companysees itself as Partof the global environmental protec{ion

and energy savings concem.

Europcar appoints new agent The Danish car rental company

Europcarl6stergaard has aPpointed Mrs. Charlotte Donvang Parks its new agent for Thailand. "When booking your next car in Denmark trom Thailand, I can offeryou a very corypetitive rental price," Mrs. Parks assures read-

ers of Thai-Danish TradeNews. Both short and long ,"- lenrab are available in all categories of cars with no prepayment necessary.

The agency vlas previouslY held by Mrs. Hanne Sorensen wlro moved backto Denmark inJulYthis yeâ‚Ź,f.

Mrs. Parks may be contacted on tef. 653 3470, fax 653 3476 or email: parks@loxinfo.co.th.

A Dan i sh d isti b utionce nte r is far more than a warehouse. It provides among others order handling, invoicing, collection of pay me nts, q ual ity control, packing - and ofcourse makes sure the clients receive the

goodsontime.

Thailand is interested in implementipg the efrcient Danish distribution

system and cooperate with Denmark as their regional centre for distribution in Europe. Managing Director Mr. Klaus Peter Lange of DCD - Distribution Council Denmark on October 16 told a packed audience of 120 distribution experts and govemment representatives at a public hearing on Chulalongkom Univesity about the present plans and the benefitrs forThailand. The Thai-Danish cooperation within distibution started lastyear, when TAFA - ThaiAirfreight Forwarders Association, through its President, Mr. Amarit Pansiriwho is also Managing Director of the Excell tansport company, metwith Mr. Lange and asked him to work outa research projecton a limited budgetof 2 mill. bahtto identiffthe need for establishing distribution terminals for exporting time sensitive goods like fuit and otherftesh produce. Much of the information had to

be especially researched for the proiect, like the present number of trucks in Thailand with cooling facilities, the various options for an ideal location of the terminal in terms of road and air traffic, the amount of gpods of various categories being exported today - and an

estimate of what new products would be added tothis listof goods if the proper facilities were available. Allthis has been researched underthe supervision of the head of lhe research projec't, Mrs. Chintana Bunbongkam at the FacultY of Commerce under Chulalorgkom University.

ln a move related to this Project, six Thai industry experts then in May this year visited Denmark to see forthemselves lhe high level

of expertise, which according to DCD has brought Denmarktothe top of the list of European countries in terms of effcient distribution. In Denmark, this assessment team among others visited Vejle Frysehuse - a fieelng facility near Billund Airport. The airport is interesting in itself, as it has managed to specialize in handling time sensitive goods beingflown infiom all comers of the world. They further saw examples of disffibution Dan-

ish centres for perishable - e.g. time sensitive - goods in Aalborg and Vejle, witnessed the efficient handling ofgoods in Gopenhagen Airport and met with various disbibution companies in the CoPenhagenArea. From Denmark the team went on to Frankfurt to see a German center there, but at ihat time it was

already clear to them, that Denmark would be the ideal partnerfor Thailand to work with on such a distibution scheme, Mr. Lange explains.

Atthe public hearing on Octo-

ber 16, Mr. Klaus Peter Lange urged the companies in the Thai disfiibdion sec'tor as their next step torvards evenfually becoming a regional distribution centre in South East Asia to establish an olerall industy organisation similarto DCD in Denmark. "lt is my strong beliel that it is essential forthis organization - although established as a Private business association - to be fullY recognized bythe authorities and supported with a limited budget bY the govemmentto have its maximum impact," Mr. Lange insists. However, results would be easy to achieve, in a relative shorttime he adds. Apart from assisting Thailand in establishing a highly eficientdistributlon system, Mr. Lange sees

other areas ofpossible ThaFDan-

ish cooperation like promoting higher and equal standards in distribution, transfer of knor horv and trainiirg for infroducing value added seMces like packaging and "Pick & Pack"+ervices.

GregersMoller

13


High taxes are just fi ne with the Danes Survey also shows, that 70 %

ofthe Danes are satisfaction with the public services they get for their money, - up from 45 % in 1990.

S,{^+J

Poll on pivatization: o Stay out of cleaning a Stay in the pison busrness

Denmark:

Tded

Denmark wrnntng the battle against AIDS

to the

Limit

Denmark's 52% income tax is just

in the

fine with its citizens. In fact, 20%are willing to pay more if public services were to be improved further. A recent Gallup survey for the Finance Ministry has provided some interesting insights into the Danish public. The survey taken this year and in 1 990, shows that the number of those willing to pay more has actually increased from 5% in 1990,

to this year's 20%. Likewise the percentage of those who would like

to pay less and have worse ser-

vice has dropped from 30% to

obviouslyvery satisfied and have THE COVER of a recent

issue of Siam Trade featured Danish Ambassador N.K. Dyrlund with the headline "Denmark: Taxed to the Limit in the Caring Society". The magazine had a special section about Danish companies inThailand.

20%. According to Finance Minister Mr. Mogens Lykketoft the survqy "just proves that the Danes know

thinkthey're paying too much has

whatthey're paying fof

fallen.

.

had positive experiences within the public sector including the hospitals." The survey also looked into Danes'views on the privatisation

of the many public institutions. Amongst those areas there were

Also good news forthe admin-

though the 90's is the 55% of those

istration is the number of Danes who stated, that they were satisfied with the public sector's work.

New treatment by Danish

doctors has shown

a

great

success with about half the patients improving tolerance ofthe disease by 5-10 years. The other half still remains unaffected. Denmark appears to be winning the

battle against AIDS. With a peak of 236 deaths from the disease in 1994, the number has dropped to just 59 deaths in 1997 and only four

clear-cut percentages of what should and what should not be

have died so far this year.

privatised. The pollsshowed a majority would like the govemment to

the success to a new treatment for the disease. 'We are not readyto sing about a cure forthe disease, but we are having success in slowing its de-

get out of the cleaning business while a clear majority would like

What has stayed constant content with the high income tax. While the numbers of those that

Satisfied custome/s numbers have increased to over 70% up from just over4So/o in 1990. Once again the finance minister commented, "Most people are

them to stay in the prison business. While the survey shed light on

Danes' desire for more privatisation, it didn't make clear if they were willing to pay for it on top of theiralready high tax rates.

e xpe ri me ntal woode n chip cards obviously offer very creative opportun ities. Whether the birch wood is hard enough to withstand

dz's

co n su me rs h arsh tre atme

nt

remains, however, to be seen.

Danish Doctors are crediting

velopment", said Professor Peter Skinhoj from Copenhagen's Rigshospitral.

Although the new medical treatment has played a large role in the country's success, doctors say that much of the credit should go to the government's initial response to the threat back in the 1980's. "We saw a drop in the number of cases in high risk groups, long before the present new treatments were developed, and that is result of education", said Else Smith ftom the National Board of Health. Although the success is encouraging, Smith insiststhe country must remain vigilant. There are still 5-600 cases of

people infected we don't know

Plastic card made of wood Danish plastic card market

possible new material for

The card is a chipcard made out of birch wood. On its front is a print of an oil painting by Dan-

credit cards and chip cards.

ish artist Charlotte Thymark

leader, dz, is testing wood as a

t

dz - the leading Dbnish manufacturerof plastic cards - hastogether with the Royal Danish Mint issued the first'Wood Card" ever in the

world.

14

called "Sunflowers". On its back side, consumers are urged to retum the used card togetherwith a short description of the perceived functionality of the card and any problems they encoun-

tered compared to a traditional plastic card. dz Danmark will then use the comments in its evaluation of the experiment. To encourage users to submit their comments, all consumers who send in their comments will receive a new card loaded with

the amount of 20 DKK - aprox. 120 Baht.

about, and that numberwill always grow unless a cure is found, or pre. vention is practised," she says.

The number of people contracting AIDS has fallen from 214 cases in 1995 to just 27 in the first half of this year. The newtreatment by Danish doctors has shown a greatsuccess with about507o of patients improving tolerance of the disease by 510 years. "Unfortunately the other 50% cannottolerate the side effects of the treatment, or it simply doesn't work on them. But we should know in a year how effective our battle


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_--F "We have hit rock boftom now." estimates Danfoss sa/es manager Sarasit Chawalitsoonthorn, hoping for a slight improvement in the last quarter of 1998.

Thailand has quietly become one ofthe main manufacturers

ofvaious cooling equipment.

Optimism in cool market Danfoss Thailand was the only Danish exhibitor at the RHVAC '98 in Bangkok, the first trade fair specially designed for the growing industry.

Promotion's Center on Ratchadapisek Road last week of September, it was Thailand's first trade fair

provement in its revenues in the re. maining three months of the year.

designated especially for the reftigeration and heating industry.

with sales down about 50 percent-

Sole exhibitor to represent

managed to adjustto the new conditions in a more diversified market and we have found new customers thus creating the foundation forfuture growth," Mr. Chavalitsoonthom says. Food industry is one ofthe sectors where Danfoss now sees its

Danish technology was Danfoss Despite the weak Thai market and

Thailand. According to Sarasit

the cunentAsian recession, a hace

Chavalitsoonthom, sales manager of Danfoss Thailand, the market is perceived to have hit the bottom. At the time of the interview, Danfoss in fact anticipated a slight im-

of optimism could be perceived among the approximately 80 exhibF

tors at the RHVAC '98. Taking place at the Department of Export

"We took a very heavy blow

age within a year. But we have

sales going up. "Cdsis or not, people still need to eat. Further, many Thaifood producers have boosted their exports significantly because of the weak Baht and they need equipment to expand their operations," the sales

managerexplained.

RHVAC '98

- Refrigeration,

Heating, Ventilation and Air-Conditioning was being organized by the Department of Export Promotion of the Ministry of Commerce in coop-

eration with the Air Conditioning

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and Refrigeration Industry Club, a branch ofthe Federation ofThai lndustries. The organizers expect to arrange the RHVAC annually, but next year the fair will probably be relocated to bigger premises. The RHVAC reflects thatThailand has developed into one of the worlds big producers of refrigeration and aircon equipment. The industry is still being dominated by subsidiaries of big Japanese companies like Mitsubishi and Hitachi, butsome Thai subcontractors have now grown bigger and start inde-

pendently to look out for new chances in the export markets. Hence an important aim of RHVAC is to create new contacts abroad for Thai component producers.

As mentioned, Danfoss this year was alone representing the Danish industry but next year Sabroe Thailand willjoin in as an exhibitor. Says Sabroe Thailand executive, Ame L. Christensen: "We have been quite busy in shaping up our company organization, thus we haven't had time and resources preparing an exhibition stand. But the participation fees

seem reasonable and the fair clearly has relevance for us. Next time we will surely be there."

HenrikHoutued

16


Scandinavian Airl ines r no longer a "System" SAS has taken the "systems" out of its name. Why? Because travellers have fortoo long been victims of a system set up by airlines for airlines in days when government bureaucrats dominated the boards and passengers had little to say. By lmtiazMuqbil Scandinavian Airlines System has taken the 'System' out of its name and in the future the airline will put more power in the hands of the

Designer Bjdrn Kusoffsky with the new aircraft design: Warm grey fuselage, red engines and the logo on the blue tail .

people who fly it.

"This is the most significant change in the last 15 years," said CEO Jan Stenberg when announcing the change, "And it is only the first stage of many more to come." The changes are indicative of the service revolution sweeping through a highly deregulated airline industry. Research has showed that experienced 'road waniors'who generate a fairchunk of SAS's revenue

- instead of more 'service' simply want airlines to get out of theirway. Just get me and my luggage to my destination on time, and l'll decide when to work, eat or sleep on the aircraft, was the message.

"To passengers, the uniform srgna/s a seruice provider and a responsible person. And it must

be comfortable to wear," says designer Pernilla Forsman of her new staff look.

travel agents and dour-faced

well-known, wooden floors as

Jan-August 1998 show that it is

checkin clerks.

against concrete in the new business lounges at main airports, and waiting rooms that look like homely living rooms, not hospitals. Reinforcing the identity is crucial in anothercontext. SAS is one of the smaller players in the Star airline alliance that is dominated by giants Lufthansa and United Airlines. However, the Star identity must not overtake the SAS identity. Some airlines may be bigger, but not necessarily better. SAS is pumping US$100 million into its revamp which will revolve mainly around the 55 new Boeings it has ordered to replace the fleet of ageing Fokker F-28s

continuing to do well. However, its C-class share per unit is stagnant, and that is the figure which SAS wants to see rise. The macro-economic outlook

Food trolleys atthe "Gate Cafe"

hold outthe help-yourself sign. Onboard the new generation Boeing

737-600 jets, seats can be ad-

pean and increasingly Asia-Pacifi c lines, SAS is turning to technology. It has little choice, in an era of mass

justed breadth-wise, eliminating an unoccupied middle seat and giving others in the same row a little more room. Onboard telephones is hohum stuff, but Internet access is next.

travel, higher costs and unions. The average age ofthe SAS fleet

cially for road warriors, is the

Like many American, Euro-

has just crossed the 1 2-year mark.

The average age of its cabin crew is also rising, though it is not a sub-. ject SAS brass like to discuss.

The latest innovation, espepower-socket to provide non-stop usage of laptop computers. The 'system'is dead. Long live service, even if it means self-service.

Cost-cutting is ongoing but

As customer loyalty is still

slowing. Fartoo many channels of distribution are emerging to cater to fartoo many categories of trav-

fickle, SAS is working on both the hearts and minds of its travellers. Enter: The nationalism factor. Cutting Scandinavian Airlines System back to just Scandinavian Airlines serves that purpose, too. This is a Scandinavian airline, goes Stenberg's message. lf you are Scandinavian (or even ifyou are not, butjust like the

ellers, many of whom no longer want, or seek, a personal touch. Many just want airline products and

services to become an extension of the same products and services they use in theii workplaces and homes.

The range of do-it-yourself

Scandinavians more than the

products and servicds rolled out by

French or Germans) and want to

SAS will become standard fare

travel in a Scandinavian atmo-

world-wide within a few years.

sphere, fly us rather than another European airline. Hence, the emphasis on soft, stylish yet simple designs for which the Danes are

Internet bookings, electronic ticketing and self-checkin kiosks allow passengers to completely bypass

and DC-9s. Under the wings, a

is good, at least in Europe. The new

aircraft will allow a 30-40% increase in capacity over the next three years. Trafiic volume growth is projected at a steady 5% a year overthe sametime frame. The Stiar

alliance generated 325 million Swedish kronerin additional eamings in 1997 with projections for 500 MSEK this year. Over three to five years, Stenberg expects Star to generate an earnings improvement equalto 5% of SAS's operating revenue.

new generation of CFM engines will

Still to come: Links with rail

be 50% less noisy and spew out 6% less pollutants.

travel. The just-opened Terminal

pre

SAS's European hub, is both an air and rail terminal. The stration of a railway line soon to link Scandinavia with the rest of Europe is just below the airline terminal and de-

The airline's main goal

is to

tect and build market-share on its home front, Scandinavia, where 80% ofair-routes have been deregulated, and where it last year began facing competition on its bread-and-butter, the StockholmOslo.Copenhagen Triangle. The airline ended last yearwith an operating revenue of 36.7 billion Swedish kroner, thanks in part to a decline in fuel price and foreign exchange gains. Figures for

Three at Copenhagen airport,

signed such that passengers can get off the train and be at the boarding gate in three minutes. This will open up a whole new generation of

first-time air{ravellers from the secondary cities of Scandinavia and Europe.

17


New top executive

structure of EAG

Ma*A.Wson,the new Managing Director of the East Asiatic Mr.

Mr. Mark Wilson rePlaces Mr. Michael Fiorini as toP executive of the East Asiatic

Company and Chief OPerating Office r of EAC's oPe ration s world

Company Ltd.

wide. East Asiatic Company (Thailand) Public Company Ltd., which is the

Mr. MarkA. Wilson,46 Years, has been appointed new Managing Director of the East Asiatic ComPanY Group. Initially Mr. Wilson will act as joint Managing Director together

owner of EAC's Chemicals business. Mr. Claus HelbY Petersen,45, became an apprentice in EAC in

with Mr. Carsten Dencker Nielsen, who has postponed his PreviouslY announced deParture from EAC until

theendof lstquarter, 1999.

The appointment of Mr. Mark Wilson followed an announcement on October 14, that Managing Director Michael Fiorini would leave the EAC GrouP Management as soon as a new management was in place. With the aPPointment of Mr.

Mark Wilson, a new corporate structure for the EAC GrouP was further announced. On the toP level, Mr. Wilson will be heading a new EAC OPerations

Executive GrouP established in Singapore as President and Chief Operating Officer of EAC's operations. Joining him in this Operations Executive GrouP are Mr. Niels Hen-

rik Jensen and Mr. lqbal Jumabhoy.

Mr. Wilson came to EAC in Ofiicerfor

1995 as Chief Executive

EAC's Dumex Nutrition business and joined EAC GrouP Manage-

ment earlier this year. Prior to join-

ing EAC, Mr. Wilson had a long careerwith British consumer products and Pharmaceutical grouP SmithKline Beecham with Postings

in UK, lreland, Hong Kong and lastly in Japan, where Mark Wilson was President and a Board Member. Mr. Niels Henrik Jensen, who is appointed Executive Vice President of the EAC Operations Executive Group, is 44 Yeais of age and has 19 years of service with EAC.

Mr. Jensen is a lawYer and has most recently served as GrouP Corporate Vice President at EAC's Group OperationalCente in Singapore. Mr. lqbalJumabhbY, who

is41'

joined EAC in SePtember 1998 in the position of GrouP Chief Financial Officer, a position he will maintain as Executive Vice President of

the EAC OPerations Executive 18

Group. Mr. JumabhoY has held a variety of commercial and financial management Positions in UK' Malaysia and SingaPore, latest as

Group Chief Executive Officer' Property for the EncorP GrouP Sdn. Bhd. in Malaysia. Priortothis, hewas Executive Directorof Scotts Holdings Limited in SingaPore. He has set up, and served on, the boards of Public and Private companies in Asia and Australia. On the next management level, an EAC OperaiicnsTeam has been

established to ensure the widest possible commercial inPut from, and interaction with, EAC's businesses in executing the business strategies. The members of this OperationsTeam - in addition to the members of the EAC OPerations Executive Group - are Mr. Anders

Normann, Managing Director of EAC Thailand, Mr. Claus HelbY Petersen, Managing Director of EAC PhiliPPines, Mr. Bent Ulrik Porsborg, President of Plumrose

Foods South America and Mr. Rene SchwarE Hansen, Managing Director of EAC Trading; all have more than 2C Yearc of exPerience with EAC. In addition to joining the

1972and has held numerous Positions in EAC's Timber business in France, Belgium and The Philippines. ln 1991 Mr. HelbY Petersen became country manager in the Philippineswhere he, amongst others, established EAC's successful tobacco distribution business. Mr. HelbY Petersen has, apart from his country responsibilities. also the overall co-ordinating role for EAC's tobacco businesses in Asia. Mr. Bent Ulrik Porsborg, aged 41, started as an aPPrentice in EAC in 1977 and was in 1981 Posted to Mapol in Brasil. In 1990 Mr. Porsborg joined Plumrose Foods in Venezuela first with the resPonsibility for production and shortlY

thereafter, in 1991, he was aPpointed Managing Directorof Plumrose Latinoamericana C.A. In June 1998, Mr. Porsborg was aPPointed

President for Plumrose Foods SouthAmerica.

Mr. Rene Schwartz Hansen, 58 years of age, was emPloYed bY EAC in 1957. From 1962 and on-

wards, Mr. Schwartz Hansen served EAC in Thailand, Indonesia, Malaysia and twice in Singapore, before he returned to EAC in Denmark in 1981 to head uP the

sumer products throughout his

EAC lnformatics Division. During the period 1987 to 1992 Mr. Schwartz Hansen Pursued interests outside EAC. In 1992' however, he rejoined the company as Managing Director of EAC Data in Denmark. SubsequentlY, in 1995 Mr. Schwartz Hansen was aPpointed to his current Position as Managing Directorfor EAC Trad-

career and from 1978 to 1996 he

ing.

EAC Operations Team, theY will retain their cunent responsibilities. Mr. Anders Normann, who is 54, has served 35 Years with EAC

and has been with EAC in Thailand since 1967. Mr. Normann has been closelY associated with con-

was the Managing Director for Dumex Nutrition in Thailand. From 1994 to 1995, Mr. Normann was also the overall co-ordinator for all Dumex Nutrition activities in Asia. Since 1996, Mr. Normann has been Managing Director for The

According to the Pres+release by.EAC regarding the changes' the key tasks of the EAC OPerations Team, which will meet regularlY, is to reviewtrading Performance and take necessary actions to ensure thattargets are met.

EAC awarded OHQ-status in Singapore The EAC (SingaPore) fte. Ltd., has been awarded OPerational Headquarters (OHQ) status bY the Economic DeveloPment Board of the Republic of Singapore. ComPanies awarded OHQ status are Provided support by the govemment of Singapore to further invest resources and training of Singaporean talent to support their growth targets.

According to a Press release by EAC, the reason for choosing Singapore as its OPerational Head

Quarter was the established and ever improving infrastructure of' fered by Singapore; not onlY In terms of physical infrastructure, but even more so in terms of the transparency that exists within the law the high skills of its PeoPle, a com-

petitive and business friendly environment and last but not least Singapore's political and economic stability.

EAC posted sales of US$ 1'8 billion in Asia in 1997. Total sales in 1997 was US$ 2.6 billion.

The sale of EACgraphics completed The sale of EACgraPhics to Heidel-

berger Druckmaschinen AG have now been mmPleted and management and staff of EACgraPhics will be transfened to Heidelberg. The graPhics activities, which

had a turnover of DKK 3.7bn in 1997 and total assets - atthe time of transfer- of DKK 2.1bn. emPloY just over 1.700 stafi in 23 countries in Asia, Scandinavia and Africa. The agreed sales Price, which

EAC considers to be satisfactory' amounts to close to DKK 1'850m' Having comPleted the sale of EACgraphics (and the German meat processing Plants) EAC no longer has anY significant businesses for sale, EAC adds in a press release. The onlY outstanding elements are some remaining limited shipping and wool activities and a few smaller real estate assets. EAC's overall policy, however' remains unchanged: EAC will consider a sale in the event that - as was the case for EACgraPhics - an unsolicited offer is received, from which it is clearthat a certain business is worth more to other own-

ers.


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Mr. Mgller meets

China's President Jiang Zemin

Prncess Alexandra (third lett) was accompanied by His Royal Highness Prince Joachim (behind her) and her parents Mr. and Mrs' R' Manley (far left and centre) at the ceremony.

Pri ncess gave

name to new A.P. Moller container ves-

sel at Lindo Princess Alexandra, formerlY a Hong Kong citizen, named the new vessel, which will serve on Maersk's Far East line. At a festive ceremony at Odense Steel Shipyard, Her RoYal Highness Princess Alexandra on SePtember 121998, named A.P' Msller's latest newbuilding Svendborg Maersk. Princess Alexandra who was accompanied bY His RoYal Highness Prince Joachim and her Parents Mr. and Mrs. R. ManleY was welcomed to Lindo not onlY bY the managements of A.P. Msller and the Shipyard but also bY manY of the employees and theirchildren. The name Svendborg is no coincidence to A.P. Moller. Mr A.P. Mollerwas strongly attached to the town of Svendborg where he grew

up and where he bnd his father

founded DamPskibsselskabet Svendborg of 1904. A.P.

Msller's

first ship was named Svendborg' and the name of its first container vessel was Svendborg Maersk. 20

The newbuilding, one of the world's largest container vessels, has a length of 347 metres, a width of 43 metres, a depth of 24 metres

and draught of 14.5 metres. lts is the Linds Shipyard's newbuilding No. 164 and like hersistervessels, she has been constructed with the

purpose of offering customers competitive fl exible, quality transport around the world. Svendborg Maersk, which will enterinto Maersk Line's service between Europe and the Far East, is equipped wilh a 12 cYlinder MAN B&W diesel engine. FullY loaded, the vessel may at 94 r.P.m. give a speed of 25 knots. In addition, five diesel generators with a total effect of 3.000 kW each have been installed.

After trials in the Skagerak' Svendborg Maersk was later the same month delivered to A.P. Msller. The vessel's homePort is - of course - Svendborg and she will be commanded bY CaPtain Otto Stenstrsm with John E. Prehn as Chief Engineer.

Shipowner Maersk Mc-KinneY Moller was on October 20 1998 granted a reception by China's

Mr. Maersk

PresidentJiang Zemin. Mr. Moller was accomPanied by his daughter, Mrs. Ane Maersk Mc-Kinney Uggla, member of the Board of Directors of DamPskibs-

granted a reception with President

Mc-Knney Mgllerwas

JiangZemin

Aktieselskab, bY

Ssrensen, by head of A.P. Moller's

Director Per Jorgensen, A.P.

organisation in China and Mr. LarsErik Brense. A.P. Msller.

selskabet af

1

91 2,

Moller, by DirectorTom Behrens-

Maersk partner in new global airline alliance Quantas Airways, British AiruaYs and nine other international carriers including Marsk Air of Denmark are announcing a global alliance under the name Link - rePortedly the largest airline alliance in the world. Other airlines in the team

include Japan Airlines, lberia of

Spain, GB Airways of Britain, American West and Finn Air. The Link will be comPeting against Star Alliance, which involves US United Airlines, Lufthansa from GermanY, SAS and airlines in Canada, Thailand and Bra-

zil.

New direct service South Africa-Far East. Maersk Line's new connection from Asia to South Africawill dePaft

from Singapore and then call on a number of South

African Ports.

Maersk Line has announced the inauguration of a new direct service

between South Africa and the Far East. The new servicefeatures dedicated Maersk operated vessels of-

fering weekly sailings on a fixedday schedule. To ensure an unmatched schedule reliabilitY the vessels will have own gear allowing for a swift and efficient oPeration in all ports.

Upon departure from Singapore following portswill be called:

La Reunion, Port Louis, MaPuto'

Durban, Port Elisabeth, East London, Cape Town and Walvis BaY. The upgraded comPrehensive South African coverage is a sign of Maersk Line's continued commitment to grow in the region. Maersk Line is rePresented with own organisations in all ports providing on-location service for its

customers. The first vessel deParted from Singapore July 19, while East-

bound the first sailing from CaPe Town commenced on JulY 29.


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4th Floor, Bangna Towers 8,2/3 Moo14, Bangna-Trad km.6.5, Bangplee, Samutprakarn 10540, Thailand. Tel: (662) 312-0314 Fax: (662)312-0390 Telex: 22484 E-mail: bkkmerc@ mercantile.dk Website: www.mercantile.dk

0

$52)7'4'3822

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Mercantile


Danish aid to flood victims in Ghina and Bangladesh Victims of the recent tragic floods in Bangladesh and

The Danish Red Cross r.yorks with the lnternational Red Cross and Bangladeshi Red Crescent.

China received Danish help of 5,5 mill. DKK Denmark responded with a dona-

Another aim of this aid programme

tion of 5,5 million Danish kronerto victims of the recent tragic floods

250,000 people.

is to cleanse drinking water for

in Bangladesh and China, two of

In China, the flood of the

Asia's most densely populated

Yangtse river earlier this year af-

countries. The donations were allocated through Danish Red Cross and Folkekirkens Nadhaelp, the emergency aid program of the Danish evangelical church, and the Danish Red Cross. In Bangladesh the church aid gets two million crowns and the Red Cross 1.5 million in support of their aid operations. In this country - vulnerable situated in the delta area of river Ganges - the floods this autumn killed more than 500 people and made another 25 millions homeless. Atthe peak, more than 60 per cent of the country's territory was flooded and the material damages amounts to billions of dollars. Houses, roads, bridges and schools have been destroyed togetherwith crops and millions of acres of arable land. Aid workers fear spread of epidemic diseases

fected an area of the combined size of Germany and France inhabiting more than 200 million people. Ac-

cording to Chinese officials more than 1000 people have been killed,

another 120,000 wounded and around 300,000 have lost their homes.

and the plight of famine if help is not urgently brought to the befallen areas. The Danish supported aid operations will be carried out by five

local

nongovernmental

ther, about 6000 families in the northern provinces will get new

emergency supplies. However, the

local NGO's have experience in

disaster was of such a scale that the national relief efforts couldn't cope with it and the Chinese has therefore requested assistance

organizing mutual aid programmes among the smallholders.

The 1.5 million crowns allo-

net

cated to Danish Red Cross will be

Churches Together, ACT, in India.

used to distribute 3040 tonnes of food in approximately '100,000

work partners of Action by The aid will target approximately 86,000 families in different parts of the country who will receive supplies of food, medicine, kitchen ware and plastic tarpaulins. Fur-

with first aid and distribution of

seed corns. In these provinces the

organisations in Bangladesh in cooperation with the intemational

The Chinese Red Cross reacted very swiftly on the disaster

families in severely affected areas.

The Danish Red Cross works together with the International Red Cross, International Red Crescent and Bangladeshi Red Crescent.

from the International Red Cross. The Danish aid will be used primarily for purchasing medical

equipment and to secure water supplies to around one million people by distributing water purifying tablets.

Shuffle of Danish ambassadors Mr. Poul Hoiness appointed new Head of Secretariat for Foreign Trade underthe Danish Ministry of Foreign

Affairs Mr. Ulrik Helweg-Larsen, former

Under-Secretary Secretariat for Foreign Trade under the Danish Ministry of Foreign Affairs, on Sep-

took over as Danish am-

called back from his posting in

bassador to Prag. He replaces

Riyadh to Copenhagen. In Asia, the changes in ambassadors are limited to ambassador

tember

1

ambassador Michael Wagtmann, who has moved back to Denmark to serve at the Ministry of Foreign Affairs. To take over as head of the Secretariat for Foreign Trade succeeding Mr. Helweg-Larsen, ambassador Poul Hoiness has been

Bjarne H. Ssrensen, New Delhi, who has been.appointed ambassador in Pretoria. In his place, ambassador Birgit Storgaard Madsen, Accra, has been appointed ambassador in New Delhi.

This has in turn resulted in a number of ambassadors to countries in Africa changing positions. In Europe, ambassador Ole Philipson, Bryssel, has been recalled to serve as Denmark's secretary general at the Expo 2000 in Hannover. ln his place, Alf Jonsson, Pretoria, has been appointed ambassador in Bryssel.

Private Banking Does your bank provide the services you need? ls your financial adviserthere when you need him? Do you feel welcome in your bank?

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31

e-mail: joergensenlene@ihag-handelsbank.ch


With an average snow production of 550 cubic m an hour 150,000 litres of cooled water is

required.

Grundfos pumps contribute to produce perfect snow down under Although Australia is among the driestand flattest countries in the world, that country is gaining PoPu-

larity among skiers from EuroPe and North America and Australians themselves do notthink it unusual to travel more than 2,000 km for a

ski weekend. However, skiers won't come unless the snow is perfect and in Australia the snow season is short and the weather unpredictable. Therefore many ski resorts in "the Australian AlPs" harre to produce artificial snow. This is the case in SelwYn Snowfields in Snowy Mountains 500 km souh east of SydneY, the biggest town

120,000 cubic metres, enough to

cover 150 football fields with a 30cm snow carPet.

Richard HeatleY, head of the ski resort, says the artificial highquality snow, as a supplement to

Larsen Rejser, the Danish travel agency which has Thailand as one of its main destinations, has been

bought by Swiss charter giant' Kuoni.

Owner of the comPanY, the colourful Mr. Lars Larsen has sold 95 per cent of the comPanY's shares to Kuoni. The Swiss company has also acquired two smaller companies, Herning Charter and

Simons CharferkomPagni. The three comPanies will be merged into a single entity with Mr. Larsen its chairman. According to Mr. Jens Thykier' Larsen Rejser in Thailand' the ac-

quisition means an increase in

special all-weather jackets to staff using the state-of-the-art equipment for snow Production.

would like to link its name to the ski resort, the comPanY donated

PiPe.

Grundfos CR30-120 PumPs Pressurize the watertom the main PiPe

tralia and the snow Production

câ‚Źrnons.

"We use Grundfos PumPs exclusively as theY have turned out to be extremelY reliable and economical as well as able to work in

An offer Larsen couldn't refuse Larsen Reiser has merged with Swiss charter giant' Kuoni and two minor Danish travel agencies.

sor and, as Grundfos Australia

before it is carried through highpressure steel PiPes to the snow

pumps:

Swedish Lenko snow canons are

Grundfos CR30-160 PUmPS

the most reliable ski resorts in Aus-

pics in 2000.

Heatleywas so imPressed bY the performance of the PumPsthat he invited Grundfos to be a spon-

are used forfilling uP a 4,000,000 litre tank with water from a nearbY bay and Grundfos LP100 PumPs distribute water to six PumP stations, circulating the water through

a cooling plant to a main

natural snoq has given SelwYn Snowfieldsthe rePutation of one of

of Australia and home of the OlYm-

Grundfos PumPs combined with

we often force them beYond their agreed limits.

the 1998 snow season the total snow production will be around

equipment is the Primary reason for Selwyn Snowfield's growing PoPularity. He says about the choice of

At this ski resort, attracting uP to 1 00,000 skiers every season, 1 0

a tough environment even though

the core of Australia's biggest and most stateof-the.art equipment for the production of artificial snow. In

oi the Amori Boulevsrd Hotel. tbf& ffi ldht 7-t8 loot[lr lm

flightsfrom Billund and eventually a substantial increase in Danish

bo$

charter tourisb coming to Thailand. "We have recentlY oPened uP offces in Hua Hin and Bangkokand lexpect Hua Hin to soon become a destination of equal imPortance as Pattaya todaY," he saYs. As a result of the tiake over, the three travel agencies in Denmark

Seosonol Christmos speciolities ore ovoiloble at lunch ond dinner time'

will now be marketed under the

Our quesl chef from Norwoy PrePores o sPecloculor onoiof hesh seolood speciolities ond Christmos dishes'

GFEmTB!24lbcd'lm Fomily Christmos lunch 1 2:3O17:00 Hours Eniov oll vour seosonol fovourites while celebroling Christmos with the kids ot this long, leisurely buffet lunch'

mil&s!ffitmftflla{ln0t

same name: "Alle f iders Rejse/'. Mr Larsen has admitted that his travelagency activity ran a loss - but on the other hand he had a handsome profit on his other busF nesses. Although kePt secret, Mr. Larsen is now obviouslY very satisfied with the Price he got Kuoni to pay:

"l sold to Kuoni because

I

AI{ARI

EOUITVARD HOTEI

2 Soi 5 Sukhumvit Rood, Bongkok 101 10,'l?roiland' Tel: {02} ?55-2930, 255'2940 Fox: {02f 255-2950 E<noil: boulevord@qmori.com

couldn't resist the fat Swiss wallet." he declared.

23


Beautiful orchids fi ll up Danish dairy Mr. Kaj Erik Larsen, a former F.L. Schmidt engineer in Thailand, has found a new life style after 18 Years of working abroad. In the old dairy of Heden on the island of Funen' he and his Thai wife, Pattama' now grow orchids which theY sell to greenhouse comPany GASAOdense.

fact the largest aircraft available: The Boeing 747-400 with room for more than 400 Passengers. Thai Airways International now consequently have two dailY dePartures on Scandinavia with toP modern aircraft. "We are very Pleased, that we may now ofier even more Scandinavians the opportunitY to go and discover'Amazing Thailand' with us," says Mr. Flemming Sonne of Thai Airways in CoPenhagen.

Odense.

By M a rie Roe rtoft-M ad se n

Fyens Stiftstidende

pletely ordinary Danish kitchen with napkins on the table and electrical

kitchen devices around him. But a foreign name on the mail box and 6,000 orchids from Thai-

land in the white coated building indicates that indeed it is not just an ordinary man of Funen who one year ago bought the former dairy

ofHeden. "When ldiscovered how inexpensive orchids are in Thailand I gotthe idea to start importing them to Denmark since anYwaY lwould

ish family - which also includes a

17 year old son of Pattama Tarkrudkeaw - decided to move from Thailand to Denmark. In JulY last year they moved into the old dairy. Mr. Larsen and his wife resolved

that the special education their daughter needed was not good enough in Thailand. "ln Thailand theY don't have special schools for handicaPPed children. lf we had strayed there our daughterwould all of her life have been comPletelY dePendent uPon us. We also want her to learn the Danish language and therefore we decided to move to Denmark before she becomes an adult," Mr.

be without a job bY returning

Larsen explains.

home," Mr. Larsen exPlains. Working for engineering company F.L. Schmidt since 1980 he

native country and also his wife is happy because the familY have

has had numerous assignments as

a machine engineer in about 20 foreign countries. He sPeaks fluently English and has also Picked up some Thai and Portuguese. It was during his assignment in Thailand that he'met his Thai wife, Pattama Tarkrudkeaw' and the two have now been married a little more than ten Years' Their daughter, ten Years of age, is however mentallY retarded and it was because of her that the Thai-Dan24

aircraft Thai Airways lnternational's route Bangkok-Copenhagen is now being served with a new tYPe of aircraft. Theformer DC-10 crafthave been sold and rePlaced with newer and bigger MD-11 craft. The route Bangkok-Stockholm has likewise got bigger Planes - in

Three to five months before theY are fully grown Kai Erik Larsen receives his orchids from Thailand. Just before theY flourish he se//s them to GASA

Mr. Kaj Erik Larsen is as Danish as the pastries, bom and raised in Otterup of Funen. SiPPing a nice cup of coffee, he sits in his com-

New Thai

He enjoYs to be back in his

ended their nomadicwaY of life and finally settled down.

"lt's wonderful to have a real home. I was getting very tired of living in hotel rooms and lodging

to do what and that is very Pleasant."

The orchids are sent to Denmark as air cargo from Thailand three to five month before theY are fully grown. The orchids need as much as two to three Years to grow from seeds to decorative flowers on the windowsill. The former machine engineer has not yet done the decisive calculation wether he can make a living out of his orchid imPort business.

Says Kaj Erik Larsen: "lt is a little bit like a bet in the lottery but I believe in the project. But if we can't make ends meet l'll have to go out and find ajob again." Until now he has got PlentY to do. A lot of time and energY he has invested in renovating the old building. Teaching the familY how to get along with daily life in Denmark also consume a big Part of his daY. "They have adjusted quite well and they are haPPYto be here. But

and I also enjoy to be self-em-

of course there are a lot of small problemswheretheY need mY assistance. For instance, I now have to escort my wife to the hairdressers saloon because I am the onlY one who can exPlain how she wants her hair done," Mr. Larsen

ployed. Now I decide mYself when

explains.

houses," he saYs.

While the other members of the family are busY Plugging Dan-

ish, Mr. Larsen Potters about the Thai orchids. "l like to see the flowers grow

Trainees leaving Thailand University students Ms. Tina Pedersen, Mr. JePPe Falck and Ms. Nina lpsen, having comPleted

their three month Period as Danish business trainees in Thailand, are now returning to their studies at Aalborg Universi$ in the north of Denmark. The students have been offering their assistance free of charge for the comPanies in return for a chance to get a hands-on exPerience in intemational business management.

During their staY, the three were working at difierent companies. Ms. Tina Pedersen was working with Sabroe (Thailand) Ltd. while Mr. Jeppe Falckand Ms. Nina lpsen were both woking wth Parawood, a companY in the Srifuengfung group of comPanies Producing rubber wood furniture. Companies interested in offering coming teams of students from the university a chance for an internship should contact Mr. Poul Weber, 261 2524 or call the university directlY +45 9635 9653' Mrs. Kirsten Jakobsen.


Bang & Olufsen in SAS lounges With B&O equipment installed, passengers in SAS lounges in selected airports will be offered high quality relaxation. To give the flight passengers the opportunity of relaxing to the near

perfect sound, SAS and Bang & Olufsen have agreed that Bang & Olufsen will equip selected SAS lounges with Bang & Olufsen audio products. The cooperation will start in the airports of Stockholm and Copenhagen. Lateron itwill also include Gardermoen near Oslo and the airport in Helsinki. In these lounges there will be areas where travellers

can listen to CD's or radio broadcast on the newest system from Bang & Olufsen, the BeoSound 9000. The music systems will be equipped with Bang & Olufsen's

head phoneswhich reproduce high quality sound without disturbing the

STEVE HARLE. DIRECTOR OVER 20 YEARS INTERNATIONAL EXPEzuENCE IN THE ELECTRONIC SECI.JRITY INDUSTRY

sunoundings. 'We are to deliver a high quality relax area which offers passengers a chance ofkeeping updated on the latest news or of listening to music during waiting time," says Lars Elbakfrom Bang & Olufsen. "We are cunently establishing these areas in airports in the Nordic countries, but we believe that the offer for this extra facility will be received so well that we can extend it to other SAS lounges." For SAS, the agreement is an

ETECTROMC SYSTEMS DMSION Thailand's first Private Security Company Established 1962 36 Years in Thailand under

Intemational management

Provider ofthe following systems: Access Control from

opportunity to maintain its high level of passenger loyalty. For Bang & Olufsen, it is an opportunity to give

CCTV Systems

a larger number of people an im-

Fire Alarm Systems

UK

IntruderAlarm Systems

;.'t*

Wireless Systems

pression of the company's ad-

fu,-{t;{

Perimeter Systems

vanced audio and video-products.

Personal Attack / Hold up Systems

Service provider for:

'Danish Exporters' in new partnership Denmark's official export handbook, Danish Exporters, has changed publisher. The Danish Ministry of Foreign Affairs has terminated its present contract with Tele Danmark Forlag A/S and after a tender selected KRAIG Forlag instead.

The newcooperation will start January 1, 1999 and the first concrete result will be a merger of the handbook "Danish Exporters" and the similar"Kraks Export Directory of DenmarK which will be published as one printed handbook October 1999. Apartfrom the printed version, the bookwill be published as a CD ROM and on the internet. The new agreement between the Danish Ministry of Foreign Af-

fairs and Krak is a reversal to a

previous long term working relationship between the two partners. The relationship was broken off in 1992 as the Ministry wished to publish its own export handbook togetherwith Tele Danmark Forlag. Kraks history of cooperation with the Ministry goes back till the end of the 1920's.

Consultation Security design Maintenance contracts 24 Hours service Remote monitoring

iFFi

.r*,]* tr9.:rg Z77Z ?'o's

The coming handbook "Danish

sies, the offices of the Danish export counsellors and tre consulates general all overthewodd. The book will likewise be the only directory to be distributed by the lists of the Danish representatives abroad to foreign businessmen.

All equipment 12 months to

'

Exporters/Kraks Export Directory of Denmark" will, as the only ofii-

cial export handbook become a main tool in the promotion of exports atthe Royal Danish Embas-

W

CDROM

the hiehest standard

'r'

of

and Service

For more information please call:

6530-3

Tel.990 Fax.990 6534 E-mail: mpasysts@ II

l'

7/8, I 8-l 9 Soi I 0 Moo 2, ChaefWattana Rd, Tung Song Hong,

Donmuang, Bangkok 10210,

I

and Krak Export Directory will also be published as a

MPA Systems Division is dedicated to lU flUY Provide all our customers with

r' rffiw.Secu.ity

i

The new merged book betwee n D an i sh Exporte rs

guaranteed from

lifetime


Worst Danish summer in years saw candy sales up, beer sales down One of the worst summers in

Denmark's history in terms of the weather, had its imPact on the food and beverage industry. Candy sales went way up, as Danes spent a lot more time at home in front of the T.V., while beer sales went down with nobody out on the beach partying.

saw the opposite", said Ole Smedegaard from Evers. Denmark's most famous factory Bon Bon, makers of such renowned candies as Dogfarts and Duckfood has reported a20-25% increase in sales for the summer. They are, however, not willing to thank the weatherforthe increase in numbers but insist it's their innovative marketing. "We don't think it's the weather

for the candy industry beer makers, especially Carlsberg are worried. Apart from the bad weather effecting sales, there seems to have been a fundamental shift in Danes' taste for their beer. Sales forthe country's national drink have steadily declined overthe pastfive years, aswine and spiritconsumPtion has increased.

"We have seen beer

lose

ground in some basic areas.

Dutch candy producer, Malaco has

especially, our sales would have in-

People are drinking more liquor

reoorted its sales in Denmark

creased anyway because of our concept", said Anders Berg from

when they go out and wine instead at dinne/', said Mogens Jonck from

Bon Bon.

Carlsberg.

The industry has decided to wage war on the loss of ground.

in sales from last year. "Sales of candY usuallY decline

By the numbers, Danes consume 25,000 tonnes of chocolate, and 30,000 tonnes of sugar based candies per year.

in the summer, but this Year we

While the news has been good

jumped 20% in June on the Year, with July's sales also uP 1 0%. Denmark's own Haribo brand, has also reported a larger increase

Carlsberg has gone so far as to hire a new ad agency to go out and convince Danes beer's the answer.

"With Saatchi & Saatchi (the former agency) we directed our marketing towards the younger crowd. Our new agency DDB Needham, willtry and broaden our

campaign to include everyone", said Jonck. "The basic concept will still remain the sameforthe country's two

biggest beers though, Tuborg will

just be a little greener,

and

Carlsberg will still just be more of our beer, added Jsnck. By the numbers, Beer sales have dropped from a 5.6% share in 1993, to 5.3% in 1997,with sales forecasted to be lower this Year because of the bad summer. Wine sales have increased from 3% in '93 to 3.5% in 1997, with its market share this year expected to rise.

Mr. Tom Sorensen (left) is taking over as Director of Jumbo Shipping in Thailand from Mr. Steen MoerchPetersen (right). Mr. Sorensen is pleased to be back in Thailand which he left in

Royal Danish Embassy Commercial Section 10 Soi Attakarn Prasit Sathorn Tai, Bangkok Tel.213-2021-5

Fax:213-1752 HE Niels K. Dyrlund

1991 afterthree years as SAS managerfor

Ambassador Mr. Henrik Petersen Counsellor, Head of Section

Thailand.

Mr. Lars Friis Jensen

Commercial Counsellor Mr. Attakorn SaroPala Senior Comm. Officer Ms. Srisuda VilYala Comm. Officer Royal Thai Embassy Norgesmindevej 18 DK-21 00 Copenhagen O Denmark Tel.: 39 62 50 10 Fax: 39 62 50 59

Apiphong Jayanama Ambassador

Prasittidej Vichitsorasatra Counsellor

Scandinavian Society G.P.O. Box

Bangkok 10501

Anders Lundqquist Chairman Tel.: 653 0492

Fax:654 1147

d

Change at the helm of Jumbo ShipPing Mr. Tom Sorensen, an

old

Bangkok hand, new director of Jumbo Shipping in Thailand after Mr. Steen Moerch-Petersen, who has returned to Denmark. September 28 saw the change at the helm of Jumbo ShiPPing (Thailand) from its former Director, Mr. Steen Moerch-Petersen to his successor, Mr. Tom Sorensen. Mr. Tom Sorensen is no newcomer to Thailand. In 1988 -1991 he was SAS Manager, Thailand and Indochina. From Thailand he went back to be Sales Director ol SAS in Copenhagen before retum-

26

ing to Asia setting uP his Private business in Jakarta as representative for amorig others SAS. "Taking overas Moerch Petersens successor is a challenge, but on the other hand a challenge for which lfeel quite well prepared. In fact, when I started in SAS Years ago itwas within the cargo division. And through all my years with SAS abroad, I have also been working with cargo," says Mr. Sorensen. Tom Sorensen will be the first manager within Jumbo ShiPPing with an airfreight background. The

company was initiallY set uP in 1987 with former EAC transport staff as its owners and core man-

agers. Today the company is oresent in five countries in South East Asia and emPloys a highlY efficient staff of 46 persons. According to outgoing director, Mr. Moerch Petersen, who is now back in Denmark, Jumbo ShiPPing

did not sufier as much during the worst month of the Asian crisis, as othercompanies did. "Many of our clients are serving niche markets where business had to go on as usual, like sPare parts, special chemicals, ect., and in terms of volumes we managed to offsetthe drop by exPanding into

other geographical markets, he

explains.

GrEgers Moller


Made in Thailand Products

Mr. and Mrs. Age and Birthe Kragmann, their son Jesper and their foreman Mr. Vagn Larsen who has been with the company srnce ifs foundation 25 years ago has established a good buslness expofting used tractors to farmers in Thailand. Foto Hans Astergaard.

All

made from Best quality material.

PBOMPT DELIV ERY CU AR ANT EED, BEST OUALITY ASSURED, M ADE.TO.ORDER SERV ICES AVAILABLE

Exporting used Danish tractors to Thai farmers Kfart, a little known family business in the provincial town of Middelfart in Denmaik has quietly overthe past 25 yeats built up a world wide business. Doing what? Buying second hand

agricultural tractors from Danish farmers and selling them to - among other countries -Thailand. By JohannesAnker

Fyens Stiftstidende

Danish farmers have for many years used the favorable Danish tax laws to buy new tractors and other machinery and over a short time write it off and then buy new equipment instead. Thaifarmers are notthat lucky. It is howevertheirgood fortune, that the Danish farmers have been selling their tractors long before they are technically obsolete. That way, Thai farmers may buy almost new

tractors at a much cheaper price than a brand new one.

Based on this concept, the Kragmann family of Aage, Birthe, their son Jesper and their assistant Vagn jensen have through 25 years developed an export of used

Danish tractors to farmers in among other countries - Thailand. Today, Mr. Age Krqgmann is 62

years old and considdering to let his son Jesper take over the family business which is the largest second hand tractor business in Denmark with a stock of around 15-16 mill. Danish kroner.

tr-IvEGitEnTtp-://www.am-uassaoo7iErii-o-n.c-om-a L

_ _ Esi(,ff

11, BANGKoK,THATLAND (200 METERS TNS|DE SOt 11)

1/10.11

mises of the company, neatly

MAILING ADDRESS:

Norway.

"lf we had not succeeded

in

turning our export elsewhere, I am afraid we would have had to close down because of the crisis in Asia," Mr. Kragmann says. Another initiative has been to

offer the Danish farmers to renovate their used tractors instead of buying them like before. Thatway, the company has utilized the facilities of the company - and at the same time "stalled" the tractors

_r

sot cHAtyor, suK-HUM\rtr sot

There are constantly from 300 to 400 tractors parked on the pregrouped according to brandname and year of production. All data relating to each tractor has also been stored in the computerof the company in order right away to be able to find the right tractor for any clienmts specifi c needs. In 1996, the turnover of the company hit its highest point ever with 1600 tractors sold world wide. This year and last year, the economic crisis in Asia shows in the more moderate figures. But the Kragmann's believe, the downturn will only be temporary, as production of agricultural produce is the basis of both the Thai and the Malaysian emnomies, which are byfar their largest markets in Asia. Waiting for things to become better in Asia, the family has increased its sale to Eastern and Southern Europe and Africa and even to some clients in Scandinavian countries like Sweden and

iln-#*=*TT_

_

P,O,

BOx 1424, NANA PosToFFIcE, BANGKoK 10112, THAILAND

HAVING PROBLEM WITH HEFTY

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Mobile phones also. Instant activation For further inlormation. Pls. contact MR. SOMSAK Tel: 253-2993, 253-6069, 651 -0304

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METERS tNStDE SOt11)

MAILING ADDRESS: P.O. BOX 1424, NANA POST OFFICE, BANGKOK 10112, THATLAND

with the farmers a year or two longer.

27


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Travel, partly owned by foreigner with =nrich years of travel experience, understands several the service requested by the corporate traveller. Rama 4, Boss Mansion, Kluaynamtai

Tel: 391 4971 Faxz 116 5078 Mobile: Ol - 811 9738

Chamber Christmas Lunch 4th December Members of the Danish-Thai

of otherprizes aswell, and

Chambers of Commerce will this year celebrate their annual Christmas Lunch atthe Stable Lodge on December4. Apart from the main attraction

ets will sell for only 100 baht per ticket. A new activity a!the lunch will be an auction of some bottles of 'lulesnaps" and brandy, just in time forthe festive season. At the cost of 700 baht, members will enjoy a delicious, Danish buffet lunch with a glass of probably the best beer in the world.

of good food and pleasant company, members will also have a chance to win a ticketto Singapore

with SAS as the first prize in the lottery. There will however be plenty

thetick-

Members to get help with VAT problems Members of the Danish Thai Chamber of commerce encountering problems with refund of VAT in

a fair and timely manner should forward a brief description of their case to the FCCCC - the committee working with the Thai authori-

ties on problems encountered by allforeign companies in Thailand.

According to the Chairman of the FCCCC, members should be

made aware that following his meeting with the DirectorGeneral of the Revenue Department, incon-

sistencies in VAT refunds will no longer be tolerated under any circumstiances.

email: krus@loxinfo.co.th

Prime location for sale or rent Very speciol offer for sole/ rent of prime locotion. Attroctive for Scondinovion. ,.. o must see! o

Town house in Sukhumvit Soi 39 with 24 hrs

security, calm and peaceful location with swimming pool, direct telephone line, semi-furnished and ready to move in.

.

o House-cum-Office on main Sukhumvit Road near Soi 62. Located next to Expressway. Semifurnished with direct telephone line. For more in formation, please call Mr. Somsak Tel.: 253 2993, 253 6069 28

Danish n'hygge" in the embassy garden Margrethe Klubben, the Danish Women's Network, on Sunday22 November hosted a get-together with old fashioned Danish X-mas "hygge" for Danes and other nationalities in the Danish Ambassador, HE Niels K. Dyrlund's garden. The annual eventwas as usual a great family day with lots of activities and entertainment for the children giving the adults an oppor-

tunity to relax, enjoy the Danish open sandwiches "smsrrebrsd" accompanied by cold or hot drinks,

meet old and new fiiends from the Danish colony. At time of press, the net result was not yet available. The Chairwoman, Mrs. Hjoerdis Hansen did not expect anything like ast years record breaking 200,000 baht profit because of the economic problems f

of many companies this year, but less would still make it possible to continue the support of Raindrop Foundation, Pattaya Orphanage, CPCR, Wat Phra Baht Nam and the Nicolay Centre.


Russian beer r possibly a little bit better? Russian beer called "lmperlal Portef'voted the best beer ln a blind test by members of the Danish Beer Drlnkers Aseocla-

Ata recent meeting of the Danish Beer Drinkers Association, over

tion -who actually dldn't really drink it...

world, Delegates blind-sampled

Ask almost anyone to name the

choosing the obscure Russian

most famous Danish export alongside bacon, butterand Bille August, the majority of people will probably mention that best of allViagra anti-

brew.

serums: beer. 'Probably the best beer in the world,' and allthat. Which may well be true, but what hope is there for the homegrown brew when the country's most disceming beer experb would rather knock back a pintofhe best Russian porterthan leta Carlsberg or Tuborg pass their lips?

JRRNR HOPRR

70 participants voted Russia's lmperlal Porter the best beer in the

over 500 difierent brands from 59 different countries, and ended up

J€IU€LL€RY D€SIGNS

According to Kasper Friis from the association, although the event lasted over seven hours, none of the master beer drinkers became

I

inebriated:

"We drink water between every tasting and pour most of the beer out, so it's definitely not about getting drunk.' And they call themselves beer drinkers?!

I

IOTH FL., SIVRDON BLDG. CONV€NT RORD, BRNGHOH, THRILRND

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Four Asian lessons learned People should'nt worry to

much because a peruasive gloomy mood will only worsen the economic crisis, Mr. Ellemann-Jensen told the members of the Chamber

Former Danish foreign minister, Mr. Uffe Ellemann-lensen, predicted a strong Euro will help Asian economies recover when speaking to members of the Danish-Thai Ghamber of Gommerce.

The Asian crisis is not going to cause a new world depression at

Mrs. Monica Holmgren, Executive D i recto r, D ani sh Thai Chamber of Commerce. presented Mr. EllemannJensen with flowers.

worldwide recession has never

That was the reassuring assessment which members of the

occured when both Europe and the USA at the same time display positive growth rates. With due respect to Asia and the progress made in

Danish-Thai Chamber of Com-

the continent, Europe and North

merce received from former Danish Ministerfor Foreign Affairs, Mr. Uffe Ellemann-Jensen, who gave a short speech at the chamber dinner October 14th at Grand Hyatt

America are still the dominant

Erawan Hotel. Mr. Ellemann-Jensen was visiting Thailand on an Asian journey

through several years will sooner or later result in a financial meltdown - thus the Asian crisis did'nt

together with his wife, Mrs. Alice

come that surprising to econo-

Vestergaard. The reason why he does'nt consider the Asian crisis to constitute

to predict excactly when a meltdown will take place. 2: People

the turn of the millenium.

riskfortriggering a world depression, the Danish senior MP explains as one of four important a serious

lessons to be drawn from the events following the floating of the Thai baht last summer. "ln the history of economics a

economieswill bounce backto high grorvth rates as it has happened in America and Europe and probably the recovery will also start so.oner than economists today can predict. The ex-minister praised Thailand as a country which has taken de-

forces in the world economy," Mr. Ellemann-Jensen lectured. The first three lessons he out-

cisive actions to deal with the strutural causes ofthe recession

lined as: 1: High growth rates

make things worse and the crisis can be solved by implementing adequate reforms. 3: Despite re-

necessary reforms. "Thailand must be given credit for its free market approach. lt is not trying to solve its problems by protectionist measures passing the burdens on to other countries and this policy deservesto be rewarded by western governments and the international fi nancial community," Mr. Ellemann-Jensen said. Tuming to Danish political matters, Mr. Ellemann-Jensen praised what he saw as a new bipartisan

cession, a country's economy

consensus in Danish politics in

never stops completely. The Asian

keeping the Crown stable against

mists, although it is always difficult

should'ntworry to much because a pervasive gloomy mood will only

and has implemented a range of

the currencies of the Euro zone. The Crown was recently targeted by currency speculators, but the National Bank managed to repelthe attack and enjoyed support in its provisions from both government and major opposition parties. Known as a staunch supporter of the European Monetary Union, the ex-minister is convinced the single European currency will promote growth in Europe. He also predicts that a strong Euro might give a boost to the ailing Asian economies, helping them to get back on theirfeets. "ln terms of trade the Euro represents a heavier weight than the

US-dollar in the world economy. Hence I believe the Euro will play a

significant role forthe recovery of the Asian economies," Mr. Ellemann-Jensen said. Henrik Houtved

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