Thai-Danish Trade News - June 1998

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PAC Chillers - the new standard series of packaged ammoniachillers for industries where indirect cooling by means of a secondary refrigerant is required.

The series includes more than 25 types with capacities ranging from 90 to 2,100 kW when chilling w'ater from 12 to 6'C. Tailormade solutions are supplied with capacities up to 8,000 kW. PAC chillers have many outstanding features:

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High COP values due to flooded design Designed for the environmentally safe refrigerant ammonia Compact design

Automatic oil return system Plate heat exchangers Very low TEWI value

The user-friendly UNISAB ll is integrated in all PAC chillers. lt is the leading control system for monitoring and optimization. lt is possible to centrally control and monitor compressors through a central PC or PLC by

simply connecting a Sabroe communication module.

High performance and natural refrigerants make Sabroe's PAC chillers the natural choice for liquid chilling purposes.

Sabroe (Thailand) â‚Źo.

72147 Moo 4 . Ekachai Road . Tambon Kokkrabur . Amphur Muang Tel +66 34 823 725-9

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Fax +66 34 422 634

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Samutsakorn 74000

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..,ood ttue'll tafce care of the rest How often do you move to a new home or country? You'll want your valuable and much loved possessions to pass through

the safest possible hands. Choose wisely..

SANTA FE has been awarded the l5O 9002

certificate for Household Moving and Storage. Proven recognition of World Class Quality assuring you service excellence. Be sure.

SANTA FE also has the industry's most modern equipment and facilities. Prove it for yourself and visit our Thailand Logistics Center. Be safe.

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Santa Fe (Thailand) Co,. Ltd. 8911 Moo 1 5, Watkingkaew Road, T. Bangpleeyai, A. Bangplee, Samuthprakarn 10540 Tel: (66-2) 750 2466 Fax: (66-2) 750 2467-8 E-mail: santafe@ksc7.th.com

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Qualitv Assured

Thai-Danish Trade News is published four times a year and distributed to

selected Thai and Scandinavian business executives and officials with an interest in Thai-Danish relations.

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Mr. Anders Nielsen

Managing Director Maersk Bangkok Branch

Danish-Thai Chamber of Commerce 19/1 21 Sukhumvit Suite, 13th Floor Sukhumvit soi 13, BKK 10100 Tel: 651 -2805 Fax: 651 -2652 Ms. Monica Holmgren, Executive Director

President: Mr. Anders Nielsen, Maersk Bangkok Branch Tel. 3120312, Fax:312 O350-2 Vice-President: Mr. Kamthorn Ounhirunskul, Kamthorn, Surachet & Somsak Tel. 440 OZAA-97, Fax 44O 0298-9

Treasurer: Mr. Axel Blom, Manager Thailand & lndochina, SAS Tel.26Q-6252, Fax 260-6269

Board Members: Mr. P. Weber, TWF Ltd., Tel.261 2524,Mr' Anders Normann, The East Asiatic (Thailand) Plc., Tel. 285 6677, Mr. Michael B. Ascot, Amrop International, Tel.260 2490, Mr. Terawat Tishabhiramya, Asia Brown Boveri, Tel. 249 8470, Mr. Brian Griffin.

Danfoss (Thailand), Tel.561 1130, Mr. Hans Ulrich Hansen, Jessen & Jebsen (Thailand) Ltd., Tel. 714 3939, Mr. Thiensiri Theing-

viboonwong, ISS/ESGO Tel. 552 501 5, Mr' Lars Boe, Dietrhel & Co., Ltd., Tel. 332 6060.

Honorarv Board Members:

HE Niels K- Dyrlund, Royal Danish Embassy, Tel. 213-2021-5, HE APiPhong Jayanama, Royal Thai Embassy, Copenha' gen, Tel. (45) 3962 501O, Dr. Charoen Kanthawongse, MP, Tilleke & Glbbins, Tel. 254-2640, Khrun Thamnoon Wanglee, Thai

Airways International Ltd. Tel. 513-012',| , Khun Chote Sophonpanich, President, CS Caoital Tel. 260-7242-6

Roval Danish Embassy Commercial Section, 10 Soi Attakarn Prasit, Sathorn Tai, BKK Tel. 219-2021 -5 Fax 213-1752 Mr. Henrik Petersen, Counsellor, Head oi Section, Mr. Lars Friis Jensen, Commercial Counsellor, Mr. Attakorn Saropala,

Dear Reader, May I suggest, that you close this magazine and take another look at the cover.

The new style with a photo covering the full front cover is a significant step in the continuous development of Thai-Danish Trade News.

Five years ago, the Jirst issue of Thai-Danish Trade News was published as an humble newsletter through the cooperation between the Royal Danish Embassy, the Danish-Thai Chamber of Commerce and Scand-Media Corp. Ltd. Since then, the number of pages has steadily increased until today, Thai-Danish Trade News has become the full flexed business magazine you are holding in your hand right now. This something to be proud of. Ultimately, it is the joint achievement of our advertisers in both Thailand and Denmark, whose support and faith in the magazine has made it all possible.

The decision to let this development be reflected also on the cover of the magazine was taken at the Board Meeting of the Danish-Thai Chamber of Commerce in May. In line with this development, the Board and the Royal Danish Embassy has furthermore decided to seek an expansion of the membership of the Chamber among the several hundred companies in Denmark known to be interested in or already doing business with companies in Thailand.

This issue of Thai-Danish Trade News will be part of this promotion package to be mailed out in August this year. Should you know companies with whom you do business in Denmark, which are not yet a member, don't hesitate to contact Mrs. Monica Holmgren, Executive Director of the Chamber's Secretariat, or Mr. Henrik Petersen, Head of the Commercial Section of the Royal Danish Embassy.

The photo on the cover also reflect an increased frequency in exchange of high level visits between Thailand and Denmark.

In June, HE. Pongpol Adireksarn, Minister for Agriculture and Cooperatives visited Denmark as the guest of the Danish Ministry of Food, Agriculture and Fisheries, the Agricultural Council of Denmark and the Danish Ministry of Environment and Energy.

In April, HE. Pisit Leeahtam, Deputy Minister for Finance, visited Denmark as the guest of the Confederation of Danish Industries and the Danish Ministry of Foreign Affairs to be a keynote speaker at a conference about the Asian crisis and its impact on Denmark and Danish companies.

And at time of press, HE MR Sukhumbhand Paribatra, Deputy Minister for Foreign Affairs, is planning for a visit to Denmark most likely to take place June 18 this year as the guest of the Danish Ministry for Foreign Affairs.

Danish-Thai Chamber of Commerce Scand-Media Corp. Ltd. Royal Danish Embassy

Both the Danish-Thai Chamber of Commerce and the Royal Danish Embassy in Bangkok assist every day Danish and Thai companies in creating new business relations and indeed in establishing new personal relations between both Thai and Danish businessmen.

To be parl of this network, now to be expanded with even more companies back in Denmark, I urge you to contact the Chamber's office to join the club of major Thai and Danish companies already active in the expansion of the Thai Danish trade.

Graphic Production: Scand-Media Corp. Ltd., Thanyakarn Vil-

Anders Nielsen

Senior Comm. Attache, Ms. Srisuda Vilyalai,

Comm. Officer

Published and Edited by:

lage,4/74 Moo 3, Ramintra Soi 14, Bangkok 10230 Tel: 943-7166-8 Fax: 943-7169

President Danish-Thai Chamber of Commerce

Priaate Barhing

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Den Danske Bank International S.A. establiihed in Luxembourg in 19?6 is one of the 'soundest financial houses providing private bankirig services. Security and a sensible return on investments are otrr hallrnarks. and we count investment in Scandinavian securities among our specialities. We strive to maintain{ong-term ctrstbftrer relationships, and we sef great store by the individual sprvice*and solid traditional valiies that characterise a good bank in the eyes of the private investor. . ,, ,.Den Danske Bank in Luxembourg provides investment advisory services and portfolio management to rrrivate clients on the international scene. \{e have the capacity to provide service with a personal touch in a continual dialogue with the individual investor. Danske Fundo our mutual investment fund, has several attractive fund classes for investors who want the wider spread of risk inherent in collective portfolios.

Call us at o'&r ?rivate Banking Division in ti Luxembourg or fill in the coupon.

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Please have one of your account managers contact me on:

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Address:

Interpational S.A. 2, 44e du Foss6, P.O, Box 173, L-2011 Luxembourg 473078

Tel +352 46l275l.Fax; +352 ;",

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One of the main appointments during HE Pongpol Adireksarn's visit to Denmark was a visit to Danske Slagterier, the association of Danish slaughtefiouscs, where he met with Mr. Oivin Hoen.

Thailand's Minister of Agriculture visits Denm ark Thai Minister of Agriculture and Gooperatives, H.E. Pongpol Adireksarn, together with a delegation from the Ministry of Agriculture visited Denmark from the 3rd to the 6th of June.

"There is a long-lasting co-

operation and friendship between Denmark and Thailand and our visit is the latest to cement this relationship", Mr. Pongpol Adireksarn, Thailand's Minister of Agriculture and Coopera-

tives, said in an interview with Thai-Danish Trade News during his visit to Denmark from the 3rd to the 6th of June.

"Thailand has benefited much from both Danida and

Danced, and this visit has been a good opportunity to review some Existing and new ways of cooperation," he said.

The Minister and his del-

egation spend three busy

days in Denmark as the guests of the Danish Ministry of Food, Agriculture and

Fisheries, the Agricultural Council of Denmark and the Danish Ministry of Environment and Energy before flying back to Thailand on Sat-

urday the 6th of June.

Under the auspices of the Danish Ministry of Agriculture, H.E. Khun Pongpol saw Copenhagen'sWholesale Market for Fruit and

Vegetable, an ecological wholesale company BioDania and a Danish euper-

the Thai farmers produce..

Following the viSit of the

Forests, Sustainable Forest

wholesale market and the

Recreation and Costal Zone Management.

The parties also talked about developing a Western

retail-chain the Minister and

his delegation visited the Agricultural Council of Denmark as well as Danish Bacon & Meat CouncilatAxelborg in Copenhagen. Here

the delegation were introduced to the principles and practises of the Danish cooperative slaughterhouses.

According to the Minister, Thailand is in the coming years in need of upgrad-

management, Forest and

Nature and Wildlife Park Complex Theme in Thailand, a conglomerate of 17 National Parks in Western Thailand along the Burmese border which the Thai Minister hoped to some de-

gree could be formed together.

The remaining of that

ing and modernizing its

day Was spend at the State

market chain, lrma, which is based on cooperative principles. During this tour, the

slaugther houses facilities, so the delegation appreciated the opportunity to dis-

Forest Tree lmprovement Station and at the Danida

Thai Minister was shbwn a selection of the fruits, vegetables and chicken imported from Thailand.

The Minister for Agriculture mentioned toThai-Danish Trade News, that from

cuss the issues with the Danish Bacon & Meat

the visit he takes home with him some new ideas about

cooling and freezing storage facilities to create a more modern collection and distribution system serving

Council.

A full day was devoted to

the Danish Forest and Nature Agency, DANCED, and

the Danish Environmental Protection Agency under the Danish Ministry of EnViroRment and Energy. During the day, the Thai delegation and their Danish hosts discussed topics like Natural

Forest Seed Centre North of Copenhagen, both having a long term cooperation with

Thailand, and the visit ended with a drive in horsedrawn carriages in the Deer Park North of Copenhagen, where the Danish Summer with a gesture of hospitality

provided some unusual warm and sunny weather for its Thaivisitors.

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Industrial Estate, Moo 17, Bangna-Trad Rd.,

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The new Danish suspension bridge - seen from a height of 300 m - is

part of one of the largest tunnel and bridge links of the world.

Bridge links Denmark and Europe Joining East and West Denmark together, the Fixed Link across the Great Belt represents the first stage of an improved infrastructure between Scandinavia and the rest of Europe.

In two years, the next stage - a Fixed Link between Denmark and Sweden - will open.

Denmark was linked together on June 14, when one of the world's largest bridge links was inaugurated by Her Majesty Queen Margrethe of Den-

pension bridge, only super-

mark. The bridge link spans

ceded by the 1,991 meter long span on Japan's new Akashi-Kaikyo Bridge, which was inaugurated on ,April 5 this year.

Since 1981, the UK's

across the Great Belt between the main Danish island of Zealand and the island of Funen

Humber Bridge has held the record as the world's longest suspension bridge with afree span of 1,410 meters.

The Great Belt Link is one of the largest bridge and tunnel projects in the world. The 1B km long link consists of a four lane motorway and a double track railway between Halskov on Zealand and Knudshoved on Funen.

The link runs via the island Sprogoe in the middle of the Great Belt.

Between Halskov and Sprogoe, cars will run on the East Bridge and trains in the East Tunnel. Between Knudshoved and Sprogoe, the West Bridge will carry both cars and trains. { With a free span of 1,624 meters, the 6,8 km long East Bridge is the

The worlds most famous bridge, San Francisco Golden Gate Bridge from

.

world's second longest sus-

took one hour, not including waiting time at the port and embarkation and disembarkation time from the ferries.

Till now. ferries have been transporting 8,000 cars daily across the belt.

The opening of the bridge marked the end of a hundred year period of regular ferry services across the Great Belt as both the two

ably. At a speed of 110 km per hour, crossing the Great Belt will take approx 10 min-

utes. The ferry crossing

Fares for crossing the

companies operating on the

bridge is 210 DKK with a frequent user discount of up to

the day of the inauguration,

10 per cent. This is around

June 14.

two third of the previous cost to take the ferries.

1937 ranks seventh on the

The cost of the Great

list of the world's largest

Belt project totals 29 billion DKK. Including interest over

route ceased operation on

Joining East and West

Denmark together, the Fixed Link across the Great

Belt represents the first

Great Belt's 6,6 km long

the 10 year construction

stage of an improved infrastructure between Scandi-

West Bridge is Europe's

period, the project's debts amount to 38 billion DKK.

navia and the rest of Europe. In approximately two

Financing for the project has been raised through

years, the next stage will be completed when the Oere-

loans. Based on current fare

sund Fixed Link between Denmark and Sweden opens. This will create a coherent traffic network, whiih will greatly enhance the potential of the region around the Danish capital, Copenhagen, and Malmo,

suspension bridge.

longest combined road and rail bridge, while the East Tunnel is the second longest underwater tunnel in Europe, only surpassed by the 50 km long Eurotunnel connecting France with Britain.

The new link provides new opportunities for increased integration between the Danish regions and at the same time short-

ening the transportation time to Europe from Sweden and Norway consider-

levels and traffic forecasts. all loans, including interest, are expected to be repaid 40 years after the opening.

Around 10.000 cars are expected to cross the bridge

each day immediately following the opening. Over the coming years, traffic is expected to rise as motorists appreciate the advantage of the new link.

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Denmark freezes aid to India But Danish companies do not change their attitude to doing business with India The Danish government has decided to freeze aid to India at DKK 190 million per year following Delhi's three under ground nuclear tests on May 11 . The tests led to

widespread international condemnation.

"These tests come at a time when (Denrnark) foresaw an increase in aid (to India). We will now be informing the Indian government, at the earliest oppor-

Dr. Pisit a keynote speaker

at Danish Asia conference Dr. Pisit Leeahtam, Deputy Minister of Finance of Thailand, on the 21st of April was a keynote speaker at a conference in Denmark about the Asian crisis.

"We may have stumbled today but we have not fallen," Dr. Pisit Leeahtam, Deputy Minister of Finance of Thai-

land, told a packed audience of Danish industrialists at a conference in Copen-

hagen organized by Dl

-

Confederation of Danish In-

tunity, that aid will be frozen

dustries and the Danish

at its current levels," said

Ministry of Foreign Affairs.

Development Co-operation Minister Poul Nielson.

The subsequent nuclear

"We must not dwell on the whys of this unfortunate

tests in Pakistan led to a statement by Danish Minis-

ter of Foreign Affairs, Mr.

situation, but must ensure that it will never be repeated again," he said, before explaining the short and me-

Helveg Petersen, warning of a regional nuclear arms

dium term plan set up by the

race.

problems.

nuclear tests, Pakistan has ignored the advice of the

First, on the macroeconomic front, the current account balance has already

Government to resolve the

"All we need is a little time and the support of the international financial community," Dr. Pisit told Danish industrialists at the meeting organized by Dl - Confederation of Danish lndustries and the Ministry ot Foreign Aftairs.

international community, in-

come under control. The ex-

cluding Denmark, to show restraint," said Mr. Helveg

pected fiscal deficit of 1,5

through, among others, reforms of the civil service to better support the private sector, privatisation and industrial restructuring and through improving the edu-

per cent of GDP must be

Petersen.

seen in the light of in-

cational system to help

"By conducting the

Following the Indian tests the Danish daily, Aktuelt, conducted a survey

among Danish companies doing business in lndia, which showed that none of these companies considered changing their present

engagement in India as a result of the nuclear tests.

Among the companies in the survey were A.P. Moller, East Asiatic Company, F.L. Smidth and NKT. All of them

stated. that tKe sanctions applied by the Danish government would not make them change the course of their activities in India.

creased expenditures on social safety programs to alleviate hardships of the weak sector in the Thai economy.

"We realize that orotect-

ing the poor is not only a moral imperative but also a political and economic necessity," Dr. Pisit said.

On the financial front, a systematic restructuring of the financial system is well under way.

The second phase of the economic development pro-

The conference made it clear, that also the Danish

gram is to support the iden-

economy has been affected by the Asian crisis. Danish exports has been hit, not only to countries in Asia, but also to other countries affected by the sudden collapse of the growth rates of the region.

However, several of the Danish industrialists attend-

tified high priority export

ing the conference ex-

sectors and restructure the national debt maturity pro-

pressed high confidence in the future and urged other participants to strengthen their market position now.

Danfoss' Managing Director, Mr. Jorgen Mads Clausen, mentioned acquisition of former agents as the most obvious move.

Another move could be to secure better people now for future management position, he added.

bridge the gap between the rural and urban poor. A medium term target of the in-

dustrial restructuring pro-

file including accessing capital to restructure short term debts of the private sector, Dr. Pisit said, elaborating on each of these elements.

gram is to increase Thailand's competitiveness and

"The task is clear, the targets have been agreed upon. Allwe need is a little time and the support of the international financial com-

return to sustainable growth

munity," Dr. Pisit said.

1'1

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Such numbers bear witness not only to size, but also to the trust people put in us.

Accordingly, it comes as no surprise that Unibank has received very good ratings by international credit rating agencies.

Unibank's Luxembourg subsidiary specialises in Private Banking - in fact it does nothing else. This allows our customers to combine the advantages of holding an account in Luxembourg with ttre benefits that come from using our comprehensive expertise and the security that lies in using a single, firmly established private banker' Give your assets a secure future. Call Jan Biorkmann, Head of Private Banking in London on telephone +44 17l 726 6000 or send a fax on +44 17l 711 5550.

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ovr Re coe rli/Fo rs!!-E_Housr AWARBEB BE$T TAIL$R

0F THE YEAR 1998-1999 THAlLqilD S Af'rARD rrYji\jNiNG LADIES & GENIS EXCELLENT

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LANGUAGES)

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LADIES:

GENTS:

3 Suits 2 Cashmere Suit 1 Evening Suit 3 Silk Blouses 3 Extra Skirts 2 Silk Scarves 1 Kimono(silk)

3 2

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Cashmere Suits

1 Summer Suit 3 Silk Shirts 3 Extra Pants 2 Silk Ties 1 Kimono(silk)

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$&vr M6!r€Y 6&';L &,&&fY p&Y Lrss We keep all the size in the computer. So in future you can order by E-mail or Fax. Tips: Tourguides, taxi drivers, Tuk-Tuk drivers get commission tor taking you

to different stores, DIRECT, you wiJl

Call:254-1264

or

CALL Pay Less

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Please call us for free to & Fro transportation from your hotel anywhere in Bangkok

0rder from us and eniov our special fringe benefit services .1) [r,r* delivery t0 hotel and anywhere within Thailand, 2) 0ur tailor will personally g0 10 y0ur hotel to do the fitting,

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A.P. Moller

larger than its

official figures

Mr. Arne Christensen, (right) previously Nordfab Thailand, with Mr. Bent Pedersen, (left)

who has returned to a job in Denmark, in front of Sabroe Thailand's faatory.

The A.P. Moller Group of companies - owner of the Maersk companies in Thailand - is double as profitable as the official figures of the group, according to a Dan-

ish business newsletter.

Mandag Morgen.

"Denmark's largest company, A. P. Moller Group, is far bigger than its official financial reports show. They

put the consolidated turnover in 1997 at 41 bill. DKK, but in reality it could be cal-

culated at about twice that amount. The same goes for the consolidated profit of 2,5 bill. DKK [..]. lt is actually be-

tween 3,8 and 5,2 bill.

DKK," the business newsletter claims.

"lf

hidden values

Experienced man at the helm of Sabroe Mr. Arne Christensen,

Sabroe Thailand's new Managing Director, has already worked for more than nine years in Thailand.

in

ships, buildings, financial investments and oil re-

Taking over as Managing

serves were included in the financial statement, the to-

Mr. Arne L. Christensen is

tal assets of A.P. Moller Group should be closer 70 bill. DKK," the newsletter states.

However, the conserva-

tive method of accounting adopted by the company shows a total assets of only one third of this amount.

ECCO shoes

showed high profit lor'97 Danish shoe manufacturing company, Eccolet Sko fuS,

with factories in Thailand, Indonesia and Portugal is thundering ahead. The financial results of 1997 showed a prof it of 195,6 mill. DKK. - more than double the profit achieved in

1996. The turnover of the concern is now close to 2 biil. DKK.

Director of Sabroe Thailand,

relieving acting manager since December last year, Mr. Preben B. Pedersen. who will return to Denmark to be Financial Manager at Sabroe subsidiary company, Novenco A/S in Naestved, producing maritime and industrial ventilation equipment.

Coming to Sabroe Thai-

more cold store and Ireez-

land from a position as man-

ing capacity," he estimates.

Arne L. Christensen has

ager of Nordfab Thailand, Arne Christensen says he is

looking forward to working with the advanced freezing technology of Sabroe.

high expectations to Sabroes new lT systems, Prosab and Mastersab, which he believe will give

Although also Sabroe has felt the impact of the Asian crisis, Mr. Christensen looks quite optimistic upon the future perspec-

the Danish company a competitive advantage in terms of the s6rvice. Connected

tives - even in the short run.

"We have the advantage

computer experts in Aarhus to give a Thai customer immediate service such as diagnostic functions to facili-

that our products are very much geared towards exporting branches such as the seafood industries.

They have had their exports boosted by the weak baht

and they will soon need

by modem the systems makes it possible for the

tate fault finding. The first Mastersab system has already been installed at the Sirichai cold store center south of Bangkok.

Brian Griffin leaving Danfoss Thailand Mr. Brian Griffin, Managing Director of Danfoss Thailand for five years, is leaving to resume the position as General Manager for Regional Sales at Danfoss South Africa.

June 98 marked the depar-

ture from Thailand for Mr. Brian Griffin, Managing Director of Danfoss Thailand

after more than five years at the helm of the fast expanding company.

Danfoss' Asean President, Mr. Mads Prebensen.

The new Managing Di-

in Thailand Danloss has grown considerably, and recently the company ex-

rector has not yet been recruited. In the meantime, the daily management has been taken care of by Mr. Leonardo Brems, while the overall management responsibility has been in the

During Mr. Griffin's years

panded its premises with a new building next to the existing on Ngam Wong Wan Road.

Still, Mr. Griffin found

hands of Danfoss'Asean

time to serve three years on

Vice President of Sales, Mr. Poul Harder, supported by

Chamber of Commerce.

the board of Danish-Thai

15

Probably the best...

ffr

lftt Qt

al

Carlsberg's international advertisinE campaign is well-known world wide.

In some countries, however, the th.eme has been localized. In Thailand, the slogan goes "The Number One Taste World Wide", and the truck has been replaced with a rice barge on the Chao Phraya.

Most people know the print advertising with a Carlsberg

truck transporting beer around into many different parts of the world. This is

Carlsberg's I nternational Advertising Campaign, which you can find in many

international magazines.

And actually it is not only a

truck which carries Carlsberg around. In Thailand, it is a river boat, in Scotland a train, an aquaplane in Canada etc.

In the electronic media,

berg is currently considering to bring in the Danish iazz band "Tin Roof Jazz Band" in October this year for a series of performances

in pubs around Thailand.

Sports on local as well as international level is another area where Carlsberg has shown a special interest in football (soccer) and

athletics. Carlsberg will be the chief official sponsor of the Asian Games to be hosted by Thailand and the

1997. A further consequence of Carlsberg's involvement in sports is that you willoften find Carlsberg supporting such sponsorships on satellite sports channels. ln the different local markets around the world where you can find Carlsberg, localcampaigns has been allowed as long as they keep the same high level of cre-

only brewery involved. Pre-

ativity as the international campaign. Due to cultural differences and different

Carlsberg is into music and

viously, Carlsberg was the

legislation on beer advertis-

you will notice the advertisements on international

official beer sponsor of EURO'96 as well as the

music channels like MTV or

Athletics World Champion-

ing Carlsberg tailor-makes the advertising to the market in order to adhere to the

Channel V and find 'video clips'on satellite music TV. This interest is also in live music. In Thailand, Carls-

ship in Gothenburg, Sweden and was deeply involved in Athletics World Championship in Greece in

different perceptions of beer and beer drinking and local

advertising is based on the same basic values relating to Carlsberg's dedication to brewing excellence and the position as a true international beer - in short - "prob-

ably the best beer in the world".

In Norway, a law against advertisements for alcoholic

beverages have led to a unique version of the line: "Probably the best rear..." accompanied by a young woman from behind.

On this page, you may also enjoy a unique campaign from Spain, splitting up the name into Carls and Berg and letting the first part

of the name joke with the second part.

legislation. However, all over the world Carlsberg

Carlsberg Group r Danish The Carlsberg Group is one of the world's major intdrnational brewing groups, with Carlsberg and Tuborg being two of the most widely sold beer brands on a global scale.

The Carlsberg Group comprises the Parent Company - the Carlsberg Breweries founded in 1847 and Tuborg Breweries founded in 1873 - and about 100 subsidiaries and associated companies, the majority of which are situated outside Den-

ma.rk. The Group has a

16

workforce of approximately 18,000 employees, if all associated companies are included, and it sells its products in about 150 markets.

The core business of the Carlsberg Group is the pro-

duction and sale of beer.

More than 85 per cent of sales are achieved outside

Denmark. lnternational brewing operations include the export of beer brewed in Denmark. as well as lo-

Worldwide Sales of Carlsberg Beer - in million hls *)

1992/93 1993/94 1994/95 1995/96 1996/97 Sold in

Denmark Sold outside

Denmark Total sales .)

5.2

5.3

5.3

5.1

22.2 24.9 26.3 27.2 27.4 30.2 31.6 32.3

5.0 28.7 33.7

Sales of Carlsberg and Tuborg beer, including beer

brewed under licens, and other beer brands brewed by breweries of the Carlsberg Group and its associated compagnies

cal brewing at 65 production

sites in 40 countries. Local production, according to the Group's specifications, is handled partly by breweries

in which the Group holds capital interests, and partly

by breweries with which agreements have been made for the production and

sale.

The Danish group also CocaCola Nordic Beverages includes Dadeko and

which produce and market names such as Coca-Cola, Fanta and Sprite, as well as Vingaarden. ". The Group has interests

in other business areas, most significantly through

14

Ffi'

l"nh |

1

Below: Examples from The wellknown

*Probably

$ffi

the unique Carlsberg campaign in Spain:

the best beer in the world" Carlsberg international a dverti se me nt ca m pa i g n

re--il

.. and the local Norwegian version: ^Probably the best rear..."

-

Carlsl Yes, Berg!

ffi&

sk

Do you know, Berg? - il commu nications experts

world wide.. the ownership of Royal

'il

I

Copenhagen A/S, the largest industrial arts group in the Nordic countries. Royal Copenhagen incorporates the Royal Porcelain Manufactory, Bing & Grondahl,

charter to hold a minimum of 51 per cent of the share capital, the company has a total of 11,000 registered shareholders. One reason

ent Company have ac-

is, that over the years,_most of the employees of the Par-

connection with Carlsberg's 1 50 years' anniversary.

cepted offers to buy shares on favorable terms in 'their own' companyor have been granted shares last year in

guarantee that right-hand pages are more eftective because they catch the eye first, sell more, and as a result are 40o/o morâ‚Ź expensive, what are we doing here?

Carls! - Probably because (in

life) rules are made to be broken.

Georg Jensen Silversmiths,

Holmegaard Glassworks, lllums Bolighus and the Swedish Orrefors Kosta Boda.

The ownership structu re

of the Group is unique.

Carlsberg A/S is a company

Highlights - in DKK million

1993/94 Turnover 16,919 Operating 'l ,190

publicly quoted on the Copenhagen Stock Ex-

profit

change. Although the larg-

profit

est, single shareholder is the Carlsberg Foundation, which is required by its

Group No. of employees

885

1994195

17,072

1995/96 1996/97

17,965

19,378

1,212

1,252

1,255

1,077

1,126

1,256

- Berg! Wouldn't

you think that

if the bottle was bigger, this

17,481

17,563

18,519

18,081

advertisement would sell more? know Carls, that with this, Iike so many other things in life, size is not necessarily the most important.

- Don't you

17

Pongpara Rubber's Danish parent company bought by A.P. Moller Codan Gummi - the Danish joint venture partner of Pongpara Codan Rubber Co., Ltd. in Thailand - has been sold to Rouland's Fabrikker a company in the A.P. Moller Group of companies.

Danish company Monberg & Thorsen recently sold its controlling shares in Codan

Gummi - the Danish joint venture partner of Pongpara Codan Rubber Co., Ltd. in Thailand - to Rou-

tubes, car window fittings et.

al. A major part of the company's production is exported.

According to managing

director Clas Nylandsted Andersen of Roulund's

the damage to the image of the company as a reliable supplier.

Fabrikker, the acquisition is due to the need for a concentration in the market for

"Although [Swedish car manufacturerl Saab had to stop its production, when

Danish suppliers for the au-

components for the cars could not be delivered, the

lund's Fabrikker a company in the A.P. Moller Group of companles.

Today, Roulund's Fabrikker holds 79,3 percent of the shares in Codan Gummt and 89,3 percent of the voting rights and the company plans to offer minority share

tomotive industry.

In Thailand, the acquisition of Codan Gummi has brought Pongpara Codan Rubber Co., Ltd. into the

holders to take over their

same group as Maersk

shares as wellto controlthe

Bangkok Branch.

For Codan Gummi, the

company fully.

Codan Gummi is a manufacturer of rubber hoses,

nient. According to Lars Hermansen, managing director of Codan Gummi, it will take months to repair

industrial strike in Denmark in May was most inconve-

the future strategy will be based on two main components: First, the need to radically restructure the debts of the company to bring down its heavy interest burden.

Secondly, the wish to fo-

cus on companies in the EAC group of companies which develoos and distrib-

The income from selling EAC Graphics to Heidelberg will be crucial in carrying out the strategy for the future of The East Asiatic Company, according to the statement of the Chairman of the Company, Mr. Jan Erlund, at EAC's Annual General Meeting on 18 May. According to Mr. Erlund,

18

utes EAC's own products and brand names.

Mr. Erlund specifically mentioned: - the Dumex Nutrition activi-

ties in Asia in cooperation with Coro Foods, Leaf, Orkla and President Foods

and the activities of Plumrose and Oscar Maver

in Latin America

counting on Thailand Star Tour will invest 30 mill.

DKK in promoting Thailand as the main tourist destination for its Danish holiday travellers.

The company, which is Denmark's largest charter travelling organizer, will fly Danish tourists on direct flights from Copenhagen to Phuket. In total, the company expects to send more

than 8000 Danes to Thailand in the coming winter.

Novo Nordisk increased profit sharply

Scandinavian car manufac-

First quarter results of Dan-

turers where actually our

ish medicine concern, Novo

most understanding clients,

Nordisk, showed an increase in profits from 365 mill. DKK last year to 582

explains Mr. Hermansen.

"Clients in Southern Europe had very little understanding for our explanation as to the delay in our supplies."

EAC plans new strategy The East Asiatic Company's strategic plan for the future is to focus on companies in the group which develops and distributes EAC's own products and brand names.

Star Tour

- the activities in EAC Chemicals - the technical division and EAC Trading - the Santa Fe moving company, ano - the wood trading activities of EAC

The f inancial result showed a loss on operations of 127 mill. DKK.

Two members of the board left the board: Mr. Henning Kruse Petersen and Mr. Michael C. luul.

Elected as new members of

the board where Mr. Erik Boegh Christensen, Sven Dyrloev Madsen and Mr. Torsten Erik Rasmussen.

mill. DKK this year. Surprisingly, expectations of an even better result made the value of the Novo Nordisk shares on the Danish stock exchange drop slightly.

Meanwhile, Eli Lilly, a major competitor of Novo Nordisk, recorded a drop in its sale of insulin products in the US market in the first quarter of this year, indicat-

ing an increase in Novo Nordisk's market share in this imoortant market.

Planning to investment more in Asia In a survey published

in

Denmark at the end of April, several major Danish companies said, they had plans

for heavy investments

in

Asia in the years to come.

Among the companies were Danfoss and Maersk Line.

Supporting Thai Trade Since 1949 Maersk Line has been represented in Thailand for almost half a century, and

through continuous investments, Maersk Line

has progressed to become a leading factor in Thai shipping.

Recent investments in Lat Krabang and Laem Chabang Ter-

minals as well as ongoing investments in our unique Maersk education of future Thai Shipping Executives, will ensure that Maersk Line retains this position, and continue to be second to none when serving the Thai trade.

Please contact your Maersk representative for further details Maersk Bangkok Branch, Tel.: 3 I 2-03 12 Fax: 3 12-0374 or visit us on the internet at: wwy).maerskline.com

weffi

ffi

MAHRSK

New Gouncil of

lnvest in Denmark The investment promotion activities are now focussing not only on Europe but also targetting several potential countries and companies in Asia and North America.

The advanced Danish

distribution system is a major reason, why foreign m ark as their regional center.

com pa n ies ch oose Den

The Danish Ministry of Business and lndustry has appointed a number of prominent people with experience

ity, the Council will in principle function in the same way as a board of directors in a private company.

nild, Federation of Danish

from the Danish business

The members of the board are: Director Nils

Chief Economist Dines

community, different organizations and the ministries to the Board of Invest in Den-

mark in an effort to further promote Denmark as the ideal choice for companies abroad looking for a European bridge head.

Although the Minister of Business and Industry, Mr. Jan Troejborg willstill be the top decrsion-making author-

Foss, Foss A,/S (Chairman), Director Lars Kolte, Agency

for lndustry and

Trade

(Vice-Chairman), Managing Director Kaare Vagner, Ad-

Tranz, Director Agnete

Industries, Communications Director Ebbe Jensen, Danish Chamber of Commerce,

Schmidt Nielsen, Central Organization of Industrial Employees in Denmark, Head of Department Poul Erik Dam Kristensen, Ministry for Foreign Affairs. lnvest in Denmark has

joint ventures, strategic alliances, greenfield investments and acquisitions.

There are now more than 2,500 foreign companies in Denmark and opinion polls show that foreign executives are ovenvhelmingly satisfied with their investments in Denmark.

The investment promotion work has further been

Raaschou-Nielsen, Carlsberg A/S, Director Connie Lindgreen, IBM Software

since 1996 been involved in

expanded in targeting coun-

a total of 44 investment projects in which foreign

Manufacturing Solutions, Deputy Director Jens Hen-

comoanies have chosen

tries and companies in the three major business continents Europe, Asia and

Denmark in connection with

North America.

L'Oreal sets up Nordic headquarter in Denmark L'Oreal has decided to establish their Nordic headquarter in Denmark. Invest in Denmark approached the French company back in 1994 and has been involved in the project since October

Shoes for Life

1995. Now, the Nordic administration of LOreal will be placed within the Danish subsidiary Capilex A/S. An analvsis of future as-

pects of fOreal's involvement in the region led to the

conclusion that Denmark was preferred in stead of the other Scandinavian countries. David Craggs, Director of the Danish subsidiary is appointed Managing

Scandinavian Director.

Capilex A"/S represents the

divisions Produits Public and Coiffure in Denmark.

Bosch Telecom A/S to double number of Danish employees ECCO (THA|LAND) CO., LTD. 113 Moo 4 Tambon Bangprakru Amphur Nakornluang Audhthdya 1 3260, Thailand Tel.: (66 35) 359 833 -41 Fax: (66 35) 360 026 -7

German Robert Bosch last

year bought the Danish mobile telephone producer Dancall - previously distributed in Thailand by Jebsen & Jessen - in order to enter the global market for mobile

telephones and become one of the major players.

20

Bosch Telecom in North Jutland is now the global center for Bosch's activities

within mobile telephones.

This year, the company plans several investments and will double the number of employees year from the present 620 to 1440 people.

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Danish growth rate down due to industrial strike An industrial strike for a longer vacation brought Denmark to a standstill for almost two weeks in the beginning of May.

consequently adjusted its growth target from 2,7 to2,2

The growth rate of the Dan-

of 3 bill. DKK - even though

ish economy is likely to be 0,5 percent lower than expected, due to an industrial

it is hoped that 50 per cent

per cent

The break in production

is estimated to have cost the Danish society 8,25 bill.

DKK. The balance of trade is expected to suffer a loss

2,4 bm. DKK and 2,8 bill.

country halted, and many

DKK respectively.

The national strike called

by Danish industrial workers began on27 April following

bus and transport lines were

union members' rejection

vian Airline System's em-

the orevious week of an em-

ployees were involved in the action, and SAS was forced

strike which brought Denmark to a standstill for almost two weeks in the be-

maining months of the year.

The strike funds accumulated by the employers

ployer-union compromise proposal. The nationwide walkout was preceded by a weekend of hoarding by consumers worried at the prospect of a lengthy stoppage which has primarily affected the transpod sec-

ginning of May, according to

organization and the unions

tor.

a study conducted by the

over several years without any unrest in the Danish labor market were drained of

Danish Ministry of Finance.

The oovernment has

of the lost production can be

recaptured during the re-

affected. Trains, which are run by the state, remained unaffected. The Scandina-

to re-route flights to neighboring Scandinavian cities.

As a result of the strike, Copenhagen Airport, which is a hub of Scandinavian air traffic, placed restrictions on the length of aiicraft allowed

to land, forcing intercontiStores soon reported

shortages; garbage collection in most parts of the

lnternational Private Banking for Skandinaver

nental flights to

use

Stockholm, Gothenburg, Oslo or Helsinki airports.

Ambu result shows order from Thailand Ambu, a company in the

Union Bank of Norway International SA.

who last year obtained a major order to Thailand, recently presented a half year result of more than twice the profit achieved last year.

Luxembourg Lregger De vregt

Danish medical consortium

pi:

During the half of this year, Ambu's turnover was '1'14

mill DKK. Of this,

1O

mill. DKKwas a result of the order to Thailand, according to the Danish daily JyllandsPosten.

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For yderligere informationer bedes De venligst kontakte Allan Christensen eller Torben Bjerregaard @ +352 454945 1 eller fax+352 454945 200 XP.O.Box 867,22 rue J. P. Brasseur, L-2018 Luxembourg

Combined with lower production costs, Ambu could note a profit after tax of 5,3 mill. DKK for the first half of this year - up 3,7 mill.

DKK compared to same period last year.

Also, Ambu's daughter companies in USA, France and Germany have been sold off with a positive effect

on the turnover. Several product introductions are planned for the second part of this year.

22

Although Thailand has been removed frcm the Iist of countries poor enough to obtain Danish development assistance, Danida is still carrying out several projects which were'put in the pipeline' before the cut off date.

Danida contracts to assist Thai proiects Crone & Koch International A/S, has been awarded a contract of 1 mill. DKK

by Danida, the Danish agency for in-

ternational development cooperation, to develop an educational programme for training of medical staff in the use of ultrasound scanning equipment and anaesthetic equipment in connection

with the Danish medical equipment package to Thailand currently under implementation.

Nordic Consulting Group, Norway, has

been awarded a contract of 260.000 DKK by Danida, the Danish agency for international development cooperation, to evaluate a project regarding road transport in Thailand. The report should evaluate whether the project is suitable for financing with mixed credits, a soft loan package,

Andersen & Nielsen, Byg og Raad, has been awarded a contract of 1 mill.

DKK by Danida, the Danish agency for

international development cooperation, to evaluate and recommend a possible restructuring of the Danish cooperation with Asian Institute of Technology north of Bangkok.

JRJensen Consult has been awarded a contract of 200.000 DKK by Danida,

the Danish agency for international development cooperation, to pre-assess possible Danish assistance to

Velkommen til Avis Biludlejning i Danmark Vi har mere end27 forskellige bilmarker at velge imellem. Til udenlandsdanskere har vi helt soecielle feriepriser. Send kuponen, fax eller ring - sA sender vi straks yderligere information.

Vi leverer bilen overalt i Danmark. r.-

Thailand within the area of vocational education and training in coopei"ation with the Ministry of Labour.

--,-

-

Denconsult has been awarded a contract of 260.000 DKK by Danida to

write an extended description of the project to evaluate the same project.

Caritas Denmark has received 1 mill.

DKK from Danida, the Danish agency for international development cooperation, to support its assistance to Burmese refugees in Thailand.

L

New downturn ahead?

Asia should expect a new downturn in the economy this autumn, warns outgoing Manqging Director of Den Danske Bank in Singapore, Mr. Poul Koss, in an interview with the Danish daily JyllandsPosten.

Still, Mr. Koss strongly advises Danish companies with a long-term

--: -- -:- - -:-

outlook to invest in Asia now in what he describes as the market of the future.

Mr. Poul Koss has been succeeded

by Mr. Mogens Sondergaard as new Managing Director of Den Danske Bank, Singapore.

- - - ---

- -- - -- - -- - ---

J

AVtS ReservationsCenter Sjallandsbroen

1

DK-245O Kobenhavn SV Telefon +45 33 26 80 80 Telefax +45 33 26 80 81

23

Jebsen & Jessen to buy local companies Companies within industrial products, the chemical industry and marketing and distributionare on the shopping list.

Hans Ulrich Hansen, Managing Director of Jebsen & Jessen in Thailand in an interview with the Thai daily Business Day said he is on the lookout for companies in

Thailand to acouire on a 100 per cent ownership ba-

sis. He said, he was interested in three sectors, industrial products, the chemical industry and marketing and distribution.

"Jebsen & Jessen is looking to acquire business in Thailand which will add

value to our existing businesses," Mr. Hansen said, adding that in his opinion it was a good time to acquire business in Thailand because the assets were priced quite low. Despite the current economic downturn, Jebsen & Jessen will continue to invest in Thailand.

The company expects to obtain distribution contracts for two new products in the information technology category this year.

The company also ex-

pected to maintain its sales

for this year at the same level as last year at 2,5 bill.

Baht.

Mr. Hansen said the group had invested quite a

substantial amount in restructuring and engineering as well as upgrading existing facilities and computers.

The Group had set aside 200 mill. Baht a year for investment in improving operations in South EastAsia.

Thai-Denm ark Swine Breeder to expand production 30 per cent Seller's market...

The investment will increase the present production capacity of 200.000 pigs a year to 260.000 pigs and help alleviate a shortage in the Thai market.

Thai-Denmark

alreadv changed their pur-

chase patterns to longer term contracts of one or two

years against previously only one or two months to secure supplies for their crease the present production capacity of Thai-Denmark Swine Breeder from

customers in the meat processing industry.

200.000 pigs to 260.000 pigs a year. The total pro-

Department to eliminate

capacity. According to an in-

duction in Thailand stands today at '15 million pigs.

The expected shortage in supply is due to the eco-

year 2000 is successful,

nguan Jantaranukul, ThaiDenmark Swine Breeder's chief advisor, there will be a shortage in supply of pork

meat in the Thai market for the next five years.

The investment will in-

nomic crunch, which has wiped out several small and medium sized pig producers. According to Sa-nguan

Jantaranukul, slaugther houses have consequently

lf a plan by the Livestock

mouth and foot disease by Thailand may by then obtain

access to the Japanese market, where Denmark today is a major supplier of pork meat. This would con-

stitute a tare situation, where Denmark and Thailand would become competitors in the world export market.

24

Five Danish companies were recently awarded the "King Frederik the Ninths Award of Honou/' for their successf ul efforts to increase Danish exports.

The award was bestowed upon the companies on the 29th of May by HRH Prins Henrik of Denmark.

The award winning companies for 1998 were Per Aarsleff A/S, Dan-Conveyor A/S, Sirena A/S and Koncernen Vest-Wood A/S. The award entitles the compa-

nies to use the logo of the diploma in their nationaland international marketing.

According to the statutes of the award, it may be given to a changing number of companies which during the past has performed es-

pecially noteworthy in furthering and developing export of Danish goods or services.

Mala won big order for SAS Mala Chemical Industries

Co., together with Rosti Housewares A/S of Den-

Swine Breeder Plc will raise its capital by 200 -300 mill.

Baht to finance a 30 per cent increase in production

terview in the Thai daily, The Nation, with Mr. Sa-

Award for outstanding export efforts

mark and Comero Logistics

of Holland, won the bid to supply SAS - Scandinavian Airlines System with melamine kitchen ware products worth 250 mill. baht for five years.

Mala Chemical Industries, a compny in the A.P. Moller group of companies,

will take care of the manufacturing.

According to Mr. Manu Sitachitt, Managing Director of Mala Chemicals, the order was awarded the consoftium of the three companies despite a higher bidding price compared to two other bidding companies.

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SAS' Star Alliance more profitable than expexted Last year, SAS earned 340 mill. SEK on the alliance - more than 50 percent above the airline's expectations.

Star Alliance - the strategic airline cooperation involving

SAS

fect of the alliance and coooeration with other airlines should contribute closer to 1 ,8 bill. DKK to the turnover of the company."

Star Alliance consists

-

apart from SAS - of Lufthansa, Thai Airways lnter-

alliance in 1999, but the two joining airlines will immediately start implementing the advantages for the passengers, according to SAS. With the expansion, Star Alliance customers will have increased access to 84 des-

tinations in Australia and New Zealand, the South Pacific Sea and else-

- has turned

out to be more prof-

itable for SAS than

expected.

Last year, SAS earned 340 mill. SEK on the alliance - more than 50 percent above expectations.

"Apart from increased revenue

New SAS-look SAS will this autumn renew its image radically - starting with the delivery of the new Boeing 737-600 aircraft and the opening of the new terminal in Copenhagen and Oslo's Gardemoen airport. The new look includes a new.logo, new colours on the aircraft and on the interior and new staff uniforms.

on traffic, the increased in-

national, Air Canada, United

come is due to services performed for the partners and

Airlines og Varig Brazilian

savings obtained through common activities," writes the inhouse magazine of SAS, Inside SAS, adding that, "ln year 2000, the ef-

Airlines.

Recently the alliance was expanded to include also Air New Zealand and Ansett Australia. The two new members will join the

where in the region, served today by the

two new airlines joining the alliance.

That will increase the number of destinations served by the Star Alliance to a total of more than

700 destinations world wide. In average, every 15 seconds around the clock, a Star Alliance aircraft will

take off from an airport somewhere in the world.

the first quarter of this year, which led to lower cost per unit.

"The factors, which have

contributed most to the lower cost are productivity improvements, lower fuel costs and agent commissions as well as reduced costs paid directly by pas-

income on passengers per kilometer with almost four percent points.

ISS - Danish parent company of the ISS ESGO company in Thailand - in its ongoing worldwide expansion

of business has acquired the British company Airspeed Hygiene Systems with an annual turnover of 12 mill British pounds (136 mill. DKK). The company is specialized in cleaning of airports and aircraft.

ISS France, a company within the ISS Group of companies, has acquired the French cleaning company Union Maintenance in

the province of Alsace.

Recently, ISS obtained the contract to clean all of

the Arlanda Airport

final result for this year at the same level as last year when not considering loss

Consequently, the result

or gains on sale and purchase of aircraft.

SAS in 1995 ordered 41 aircraft of the new Boeing737-600 aircraft to replace

same period last year. Adjusted for depreciations and gains by sale of aircraft of

almost 300 mill, SEK the result was still a profit of 628 mill. SEK compared to an

statement.

unexpected loss during the

Furthermord, SAS has been favoured by a growth in the segment of the passengers paying full price.

This increased the average

same period last year of 262 mill. SEK.

SAS, however, still re. mains cautious and has not altered its expectations of a

of

Stockholm, Sweden.

At the Annual General Meeting of the company on

May 1, chairman of the board, Mr. Arne Madsen said, the 1997 results of the

company clearly showed that 1996 was a singular bad year for the company.

Two weeks later, the international credit evaluation in-

before depreciations increased to 854 mill. SEK from 179 mill. SEK in the

sengers," SAS says in a

26

expanding

stitute, Merrill Lynch

SAS improved results for 1st quarter this year SAS had an unexpectedly good grip of its costs during

ISS keeps

the present DC 9 aircraft and they are getting ready for delivery.

The new aircraft will reduce the CO2-emission to the atmospherewith 40 percent. This year ten of the new aircraft will be delivered. Eventually, when fully

uP-

graded its evaluation of ISS shares to'accumulate' on a long term basis.

8.000 of the company's employees took part in the Danish industrial strike, but as most companies, where

they were to clean, were also hit by the strike, the damage was not extensive.

Kompan up 7 per cent Kompan - internationally well known Danish manufacturer of equipment for children0s' play grounds started this year with a first quarter sales result up 7 per

commissioned, SAS will

cent on all major markets except the Asian markets, according to the chairman of the company, Mr, Bent

have 181 aircraft.

Pedersen.

Mercantile Consolidators Co., Ltd. 4th Floor, Bangna-Trad Km. 6,5 Bangplee, Samutprakarn 10540 - Thailand Tol: (66 2) 312 0314 Fax: (66 2) 0390 E-mail: bkkmerc@mercanlile.dk Webpage: www.mercanlile.dk

#i The 'Eton' of Denmark offering an international education The prestigeous Danish boarding school, Herlufsholm, is one of only few Danish schools offering an lnternational Baccalaureate to attract students from abroad.

Herluf Trolle and Goye.

For centuries, Herlufsholm was a boarding school

for boys only. Day pupils

Danish diplomats or businessmen abroad whose

were admitted in 1966 and girls as both boarders and day pupils were admitted in

tional education has by tradition been looking towards England, the United States or New Zealand for a suitable school or college.

One school in Denmark,

children have lived abroad

1

the prestigious boarding

Herlufsholm is one of

school of Herlufsholm, has actively tried to change this picture by offering students an International Baccalau-

few Danish schools to offer

reate where all teaching

year where all teaching is likewise in English.

Thai parents wishing to give

their children an interna-

takes place in English.

all their lives. Consequently,

The school premises

the international outlook of the school has traditionally

contain various other buildings hundreds of years old.

All are fully modernized and blend harmoniously with the many entirely new buildings housing educational units, administration, sports hall, schoolyards, etc. ln such a historical environment tradition is bound to play an important role:

been much wider than other Danish schools.

the lB programme. In preparation for the lB, the school offers also a Pre-lB of one

tery which was transformed,

morning assembly in the church, dormitory life, prefects and the school uniform. Some of the school festivals are also based on centuries-old tradition, e.g. the more than 190- year-old 'Shoot' where pupils use bow and arrows to shoot a wooden bird, and allguests are served hot chocolate in the cloisters in the after-

in 1565, into a school

noon.

The final examination for

the International Baccalaureate is the same for students all over the world and

the examination gives access to further education at universities worldwide.

Taking in students with no or very limited Danish

language skills is in fact nothing new to Herlufsholm.

For decades, the school has been the favorite choice of 28

985.

Long history Located close to the river Susaa and surrounded by fields and woods, nature has been good to Herlufsholm. A Benedictine monastery called Skovkloster was

established here in 1135.

After the Reformation, the King took over the monasby

Another unique feature

is the Herlovian network.

Once a 'Herlovianer' students remain a member of the school network for the rest of their lives. They meet

informally at reunions or at the Shoot, or get together abroad, and in generalsupport one another.

Herlufsholm is a private school. Even though it receives public grants, like all private schools in Denmark, boarders as well as day pupils pay fees.

Boarders' fees cover instruction, board and lodg-

ing, laundry, health expenses, etc. In 1998/99, the

annual fees for boarders amount to DKK 59 600.

Because the International Baccalaureate (lB) is extremely costly due to the often very smallclasses, an additional DKK 29 000 is charged.

After the age of 18 students are entitled to Danish state grants/ -loans as they are considered not resident at home.

STEVE HARLE - DIRECTOR OVER 20 YEARS INTERNATIONAL EXPEzuENCE IN THE ELECTRONIC SECT]RITY INDUSTRY ELECTRONIC SYSTEMS DMSION Thailand's first Private Securitv Company Established 1962 36 Years in Thailand under

Intemational manasement

Provider ofthe following systems:

An education in Denmark is a chance for both boys and girls.

Access Control from

LK

CCTV Systems

iffi

Intruder AIarm Systems

r

Wireless Systems

'!i

;*eOid

Fire Alarm Systems

Perimeter Systems

International Schools in Denmark A number of international schools have been established in Denmark. The following are schools for English language students on the Upper Secondary Level Birkeroed Gymnasium Soendervangen 56 DK-3460 Birkeroed Denmark Telephone: 4281 0256

(Danish upper secondary school with lnternational Baccalaureate) Copenhagen Intern. School Hellerupvej 22-26 DK-2900 Hellerup Denmark Telephone: 3940 3303 (1Oth to 12th year leading to

the American High School Diploma and 3th year lead1

ing to the lnternational Baccalaureate)

PersonalAttack / Hold up Systems

Service provider for: Consultation Security design Maintenance contracts 24 Hours service Remote monitoring

Herlufsholm Skole Herlufsholm Alle 70 DK-4700 Naestved Denmark Telephone 5372 6097

All equipment

ffi'ffi rqd{\

-

(Private boarding school

,,".-.

with lnternational Baccalaureate and preparation class for IB)

st*'s

Noerre Gymnasium Moerkhoejvej 78 DK-2700 Broenshoej Denmark Telephone: 4494 2922

(Danish upper secondary school with lnternational Baccalaureate) Soroe Akademis Skole Ingemanns Hus

Akademigrunden

I

DK-4180 Soroe Denmark Telephone 57822666

(Danish boarding school,

but with a traditional high number of students with Danish parents abroad.)

12 months to

guaranteed from

lifetime

MPA Systems Division is dedicated

'i;'i'i;"',-;, to Provide all our customers . ,'rrl

'

''',:,r,.t

.:r,l.li:r,i,1:

the hiehest standard

with

of

Security and Service

For more information please call: Tel. 990 6530-3 Fax. 990 6534

E-mail: I I 7/8, I 8-

l9 Soi l0 Moo

2, ChaefiWattana Rd, Tung Song Hong,

Donmuang, Bangkok 10210,

New Member Presmann (Thailand) Co., Ltd. 4719Moo 9, Soi Naweesathien Chaengwattana Rod, Pakkred

Nonthaburi 11120 Tel.: 962 1151 Fax: 962 1.150 Email: a1 1 th089 @ gncomtext.com

Att:

lvtr. Soren Presmann

Danish Exports to Thailand - the top ten single products

DANISH EXPORTS TO THAILAND (IN THOUSANDS DKK)

200.000

The top ten list of single

Electronic microcircuits, integrated, monolitic, digital, micro-periferic units, manufactured through bipolar technol-

products exported from Denmark to Thailand are extracted from the most detailed list of Danish exports available. Each item is part of subgroup of similar products. The list does, however, not constitute a list of these groups of products

1

2

ogy

Shrimps, frossen of species Pandalidae Electronic microcircuits, integrated, monolitic, digital, metaloxide transducers Parts for machines for processing of minerals, except foundry pieces and cast iron steel Pellets, meal and powder of fish, shell fish, not fit for human

Electrodiagnostic equipment, for analysis and surveillance Parts and accessories to automatic data computing machines and units to such, except fully built up electronic components

150.000

100.000 50.000 0

form, koncentrated, not sweetened, fat max. 27 per cent in packaging of 2,5 kg Trout, frossen, except species Oncorhynchus apache and Oncorhynchus chrysogaster 10 Tractors for agriculture

9

or forestry, min. 2 axels. used

consumption Milk and cream in dry

Thai Exports to Denmark - the top ten single products The top ten list of single

products exported from Thailand to Denmark is extracted from the most detailed list of Danish imports available. Each item is part of subgrouP of similar products. The list does, however, not constitute a list of these groups of products.

1

2 3

Parts of furniture for sitting, except of wood and for aircraft Girdles, panties and parts thereof Radio receivers for cars, able to decode

THAI EXPORTS TO DENMARK (IN THOUSANDS DKK)

digital signals, laser read systems, with sound recording/ playing, no batteries 4 Processed fish, species surimi

Radio receivers for cars, able to decode digital signals, laser read systems, with sound recording/ playing, with batteries 6 Jewellery of silver, incl. goldplated, platinate 7 Leather, split, from 8

cattle Makore or iroko wood, sawn, cut max 1 mm

12345678910

9

Jewellery, except of silver, incl. silverplated, goldplated or platinated 10 Leather goods except shoes, garments, f urniture. and technical

adicles

thick

BECOME AMEMBER OF THE DANISH-TIIAI CIIAMBER OF COMMERCE Fill in this coupon to receive further information and a full application form for membership.

Mail or fax the coupon to: Danish-Thai :Chamber of Commerce Sukhumvit Suite 19/121, 13th fl.

Sukhumvit Soi 13 Bangkok 10110 Phone:651-2805 - Fax: B5l-2652 30

Contact Name: Company name: Address:

Telephone:-

Fax:

INTERNATIONAL BaccALAUREATE (IB) PA HpnLUFSHoLM KosrsKoLE EN INTERNATIONAL STUDENTEREKSAME MED DANSKE RODDER

Prus

rn. ,{n (1998/99):

GRrrniosrolE, GYMNASIUM oG pns-IB

DRcnmv: KosrEmv:

Herlufsholm Skole tilbyder nu bAde Den danske Studentereksamen og Den internationale Studentereksamen - International Baccalaureate (IB). Dansk studentereksamen er tre-Arig, mens IB er en toArig uddannelse, der alders-

messigt er placeret sanunen med 2. og 3. g.

Som indgang til IB har skolen en pre-IB klasse, som svarer til 1. g matematisk, hvor undervisningen er tilrettelagt pA engelsk.

KR. 11.900,KR.59.600,-

Prusrru"nc poR lwrennnnoNel Beccer,nuRrArE (IB) rn rn.29.000,Det kan soges oftt reduktion i pisen.

Korurarr os *

sA SENDER vI IN-

POEMATIONSMATERALE OM KOSTSKOLEN OG VORES UDDANNEISER

.€tsN&

ffiffi

HEnrursnorm Grundlagl 1565

Klaus Eusebius |akobsen rektor 4700 Nestved

Tlf. +45 53 72 60 97 (efter 24.3.98:55 72 60 97) Fax +45 55 77 1.4 85 . IB-fax +45 55 75 11,75 e-mail adresse: rektorkontor@herlufsholm.dk Eller rektor privat telefon +45 55 7207 08 Brsoc os pA sxolnN ELLER pA tNrrnNsrrnt www.herlufsholm.dk

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