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Thai-Danish Trade News
is published
and
distributed to selected Thai and Scandinavian business executives and officials with an interest in Thai-Danish relations,
aaI
..1J' It-
DANISH.THAI CHAMBER OF COMMEBCE
1402/214th Fl., Glas Haus 1 Sukhumvit 25 Road, North Klongtoey, Wattana, Bangkok 10110 Tel.: (66 2) 661-7761-3 Fax: (66 2) 661-7764
Mr. Anders Nielsen
PRESIDENT
President Danish'Thai Chamber of Commerce
Mr. Anders Nielsen Maersk Bangkok Branch Tel.: 312-0312 Fax: 312-0350 VICE-PRESIDENT
Mr. Kamthorn Ounhirunskul Kamthorn, Surachet & Somsak Tel.: 440-0288-97 Fax: 440-0298-9 TREASURER
Dear Readen
Mr. Axel Blom
Scandinavian Airlines System Tel.: 260-6252 Fax: 260-6269 BOARD MEMBEBS
Mr. Anders Normann The East Asiatic flhailand) Plc. Tel.: 285-6677 Fax: 285-5031 Mr. Poul Weber, TWF Ltd. Tel; 261-2524 Fax: 261 -0738 Mr. Michael B. Ascot
Amroo lnternational
Tel.:260 2490 Fax: 260-2460 Mr. Terawat Tishabhiramya Asea Brown Boveri Ltd. Tel.: 709-3346 Fax: 709-2533 Mr. Hans Ulrich Hansen
Jessen & Jebsen (Ihailand) Ltd. Tel. 714-3939 Fax: 71 4-3900 Mr.: Theinsiri TheingviboonwongISS/ESGO
'
Tel.: 552-5015 Fax: 552-1260 Mr. Lars Boe Diethelm & Co., Ltd.
Tel.:332-6060-89Fax.742-4387 Mr. Arne Lsvig Christensen Sabroe (Thalland) Co., Ltd. (034) 823-725-9 Fax: (034) 422-634 Tel.: Ms, Sayumporn Sujintaya Tilleke & Gibbins T el.: 25 4-2640-58 F axi 25 4-4302- 4 EXECUTIVE DIRECTOB
Ms. Monica Holmgren Tel.: 651-2805 Fax: 651-2652 HONORABY BOARD MEMBERS
HE Niels K. Dyrlund Royal Danish Embassy, Tel.. 213-2021-5 HE Apiphong Jayanama Royal Thai Embassy Copenhagen Tel.: (45) 3962 5010 Dr. Charoen Kanthawongse Tilleke & Gibbins Tel;254-2640 Khun Thamnoon Wanglee Thai Airways International Ltd. Tel.:513-0121 Khun Chote Sophonpanich Krungthep Sophon Public Company Limited Tel.: 871 -31 91 -5 Fax: 427 -0964
Thailand witnessed some very positive developments over the past year, just to mention growth in GDP of 4o/o and exports 7% (in USD terms)- both figures higherthan originally forecasted, a stable currency, as well as introduction of modernized bankruptcy and foreign business laws. lmpofts grew substantially, 16% in USD terms, and also domestic demand moved in positive territory. Recently the IMF concluded that Thailand needed no more assistancefrom thefund, afterdrawdown of USD 14 billion of the original USD 17.2 billion standby credit programme. The outlook for 2000 is also positive, with expected higher GDP growth, further acceleration in exporl and import, and strengthening of the Baht, all reasons for further optimism. What did not go as well as expected in 1999 was the corporate debt restructuring, which didn't show the rapid and necessary progress. This, in connection with the estimated USD 15 billion combined losses in the Thai banking sector from 'l 998 until now and the appearance of new problem loans, must now be.considered the last major obstacle to a lasting recovery and to the inflow of further foreign investments, and also the reason why the upswing will not be a quick "V-shape", but will take several years to sustain. Hopefully we will over the next few months see an acceleration in the number of successfully concluded restructuring cases. As you read these lines we have just had the annual general meeting of the Chamber. The past year 1999 proved to be an active Chamber year, with several types of events: company visits to Carlsberg Brewery and ABB University, a "Law Day" with Tilleke & Gibbins and Kamthorn, Surachet & Somsak, an evening with Den Danske Bank International Luxembourg, a lunch meeting with Minister to the Prime Ministers Office H.E. Abhisit Vejjajiva and representatives of leading Thai banks, and a highly successful Nordic Chambers Millennium Ball 2000 with the entedainer Eddie Skoller at the Oriental. Fudhermore joint foreign chambers luncheons with guest speakers Dr. Henry Kissinger, Deputy Prime Minister Dr. Supachai Panitchpakdi, and Minister of Industry H.E. Suwat Liptapallop. We also participated in the celebration of the.1 50 years anniversaryof the Danish Constitution atthe Royal Danish Embassy, and should not forget the traditional Christmas Lunch at the Stable Lodge.
ROYAL DANISH EMBASSY
Commercial Section, 10 Soi Attakarn Prasit Sathorn Tai, Bangkok 10120 Thailand Tel.i 213-2021-5 Faj,<t 213-1752 Mr. Henrik Petersen Counsellor, Head of Section Mr. Jesoer Vibe-Hansen. Counsellor l\4r. Attakorn Saropala, Senior Comm. Officer Ms. Srisuda Vilyalai, Comm. Officer PUBLISHED,AND EDITED BY
Danish-Thai Chhmber of Commerce Royal Danish Embassy Scand-Media Coro.. Ltd. GRAPHIC PBODUCTION
Scand-Media Corp. Ltd. 4/74 Moo 3, Thanyakarn Village, Ramintra Soi 14, Bangkok 10230 Tel.: 943-71 66-8 Fax: 943-71 69
4
I congratulate the new board and the new president, and I like to express my best wishes for the future of the Chamber. Furthermore, I want to thank the board for some exciting years and good cooperation, this not least to our Executive Director Monica Holmgren. Finally I like to thank H.E. Ambassador Niels Kaas Dyrlund and Mrs.. Birgit Dyrlund, as well as Counsellor Henrik Petersen, for their continually active involvement in the work of the
Chamber. Anders lVielsen President Danish-Thai Chamber of Commerce
Priuate Barhins o estabDen Danske Bank International S.A. is one of the lished in Luxembourg in 1976 soundest financial houses providing private bankirtg services. Security and a sensible return on investments are our hallmarkso and we count investment in Scandinavian securities among our specialities. We strive to maintainlong-term custol?rer relationships, and we sef great store by the individual service and solid traditional vdliies that characterise a good bank in the eyes of the private investor. ,,,,,. Den Danske Bank in Luxembourg provides investment advisory services and portfolio .".,.,Jnanagement fo"private clients on the international scene. \,{e have the capacity to provide service with a personal touch in a continual dialogue with the individual investor. Danske Fund, our mutual investrnent fund, has several attractive fund classes for investors who want the wider siiread of risk inherent in collective portfolios. Call us at oirr'?rivate Banking Division in Luxembourg or fill in the coupon.
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Not limited bY limits At Maersk Sealand, we do more than transport goods from a to b' We do everYthing in between. That means giving You the most value
for money. and it also tneans giving you peace of mind. With our global service and our dedicated staff, we ensure constant care for your carp.o'
Which is why we're n()l just lr carricr' We're a partner. Maersk Sealand - a new dimension in shiPPitlg.
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MAERSK $EALANN
Danish EU Gommissioner at UNCTAD X Mr. Poul Nielson, recently appointed Danish EU Commissioner responsible for Development and a prominent former member of the
Maersk Sealand Merger Now Fully Garried Out Maersk Sealand has consolidated in the existing offices of the Maersk Group Thailand on Bangna Trad Highway.
-1
Danish cabinet, on 8 February ar-
rived in Bangkok to address the plenary session of UNCTAD X Conference at the Queen Sirikit National Convention Centre.
Mr. Nielson emphasized the
strong European point of view, that for development policies to be successful and sustainable it is important that elements like pov-
Danish Ambassador Niels K. Dyrlund (second from right) joined key staff of the Maersk Group in Thailand celebrating the merger, from left Mr. Vagn Pedersen, Mr. Rex Gundle, Mr.
Keld Braendgaard Jensen, Maersk Managing Director Mr. Anders Nielsen, and Mr. Steff e n Sc h iottz C h ri sten sen. The A.P Moller Group on December 10, 1999 formally acquired the international container business of
coverage of all transportation needs. The consolidated com-
continue to be based on our existing terminals at Laem Chabang
pany comprises 325 own offices
Sea-Land Service, Inc. after all
and a combined work force of over 10,000 employees in more
and Lat Krabang. Within short Sealand Logistics will also be
formalities had been concluded in
the USD 800 million ourchase Mr. Poul Nielson,
agreement reached in June last year.
Danish EU
The former trade mark of
Commissioner
erty eradication, good governAnnA rnsncct fnr the enVifOnment and regards for the social and gender aspect of develop' 's'
'vv!
| vvvvv
ment are observed on all national as well as international levels. Mr. Nielson also met with Dr.
Supachai Panitchpakdi, Thailand's minister of commerce and the next WTO Secretary General, and held other bilateral meetings before flying on to Bangladesh
where the European Union is funding a large-scale development cooperation programme. Denmark was also otherwise well represented at UNCTAD. Mr. Torben Brylle, Under Secretary of State, was Head of Delegation
assisted by Mr. Niels Kaas Dyrlund, Danish Ambassador to Thailand, Mrs. Ulla Lehmann Nielsen, Minister Counsellor at the Perma-
nent Mission of Denmark to ihe UN in Geneva, Mr. Finn Theilgaard, Special Advisor at the
Ministry of Foreign Affairs, Mr.
MAERSK LINE has now been replaced by MAERSK SEALAND and the consolidated company is more readythan everto meet customers' requirements for global
The Danish Trade Council collects under the Ministry of Foreign Affairs a range of activities previously managed by other Danish ministries. Denmark has established a Dan-
ish Trade Council on 1 January 2000 to assist Danish companies in their internationalization efforts. The Danish Trade Council under the Ministry of Foreign Affairs creates a.single point of entry to all state funded exOort and investment promotion activities. It is considered a strength of
Hans Schou, Head of Section at the Ministry of Foreign Affairs and Mr. Henrik Petersen, Counsellor (Commercial) at the Embassy in Ms. Jannice Goodson Foerde also participated as an NGO rep-
fairs.
resentative from the Danish
sees a special duty in assisting the
Women's Committee for Developing Countries. Gregers Moller
small and medium sized companies in achieving a higher degree of internationalization if thev so
'
Maersk Sealand in Thailand, says. "Likewise, our operations will
merged with Mercantile Consolidated into one, large logistics service provider," Mr. Nielsen adds.
Following the consolidation
into one company,
Maersk
Sealand is today by far the largest shipping line both in Thailand as well as Globally. Gregers Moller (Related story.: see
page
16)
Danish Trade Gouncil a Reality
the new structure that there will be a better correlation between the commercial assistance and
Bangkok.
than 100 countries. "Here in Thailand, the company has been integrated at the existing offices of Maersk Line at Bangna Towers B, Bangna Trad Highway Km. 6.5," Mr. Anders Nielsen, Managing Director of
the political and economical policies of the Ministry of Foreign Af-
The Danish Trade Council
wish. The exporting companies are offered a range of services that
are constantly being improved to
match the demand of the companies at any given time, tailored to theiur needs by a permanent product development board ofthe new council. The Danish Trade Council will work closely with the private sector in Denmark through a board of active businessmen. The various existing non-governmental in-
dustry and trade organisations
will, however, remain independent. The homepage of the Danish Trade Council can be accessed through www, eksportraadet. dk. lt
is essentially the homepage of former Secretariat for Foreign Trade adjusted to the new realities. There will be links to the home
page of Invest in Denmark, www.investindk.com, the home-
page of Export, www.umexport.dk as well as to the homepage related to Export Projects www. projekteksporl. dk Gregers Moller
Transfer overuiew The Danish Trade Council has been set up under the Ministry of Foreign Affairs through the transfer of a range of activities previously the responsibility of other ministries; '1) From Ministry of Business and Industry: The trade officer program, Invest in Denmark, as well as the programs for collective export promotion, servicing export and interna-
tionalization, international tenders, export trainees and export search From Ministry of Food, Agriculture and Fisheries: Eleven agricultural and fisheries counselors world wide 3) From Ministry of Housing and Urban Affairs: Two building and construction attaches.
2)
t/-.A
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messigt er placeret sammen med 2. og 3. g. Som indgang til IB har skolen en pre-IB klasse, som svarer til 1. g matematisk, hvor undervisningen er tilrettelagt pA engelsk.
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Deputy Head of Department jtil\llffll l"lf['dttltll Veerasak Wongsombut (sitting from left) signed on behalf of Thailand the contract with AIS De Smithskeb daughter company, Desmi Contracting AlS. Next to him is Desmi
I
!
Contracting's Man aging Director Per Satang Lauridsen and Head of Proiect Kai Larsen. Behind them among others Henrik Sarensen, AIS De Smithske, and Commercial Cou nsel lor Hen ri k Pete rsen. Princess Chulabhorn received
the Danish delegation.
Princess Received Danish Donation A Danish delegation was granted an audience with Princess Chulabhorn on January 1 1 to deliver the proceeds from a joint RoYal Dan-
ish Embassy and Danish-Thai Chamber of Commerce Project to aid the Royal Projects Foundation. Members of the delegation received by Princess Chulabhorn
Desmi Gontracting Signs DKK 12O Mill. Thai Contract The contract was signed as one of the very last official acts of the Thai government in the Past century taking Place at seven o'clock in the
Desmi Co ntracti ng's M a n ag i ng Director Per Sstang Lauridsen exchanging the contract with DepuU Head of DePartment Veerasak Wongsombut.
evening on 30th of December 1999.
were HE Ambassador Niels K. Dyrlund, Danish-Thai Chamber of
Commerce President Anders Nielsen, East Asiatic Director Anders Norman, Jebsen & Jessen Managing Director Hans Ulrich Hansen, dz Thailand CEO Jorgen Schmidt and Poul Weber, Consul General of lceland. Danish companies and individuals contributed 5O0,OOO baht to a project involving the cultiva-
tion of strawberries and other crops at the Royal Project's agricultural station in Mae Hae in the North of Thailand. A similar amount had been raised by the Danish-Thai Chamber of Commerce for the same project during a dinner for Crown Prince Frederik in 1997. During the dinner, 250,000 Baht was donated to Princess Sirindhorn. Poul
Weber then delivered another 250,000 Baht in dinner Proceeds to Mom Chao Bhisadej Rajani, Director of the Royal Projects Foundation in Chiang Mai. Poul Weber's son Peter, after working as a volunteer at the Mae Hae agricultural station. is now employed there fulliime. Besides strawberries, the station also pro-
motes the cultivation of soft maize, avocados, flowers and
vegetables. James Eckardt
Desmi Contracting A/S - a daughter company of the Danish PumP
manufacturer A/S De Smithske on the last working daY of the old
century signed a contract with Thailand's Department of Vocational Education for educational equipment worth 120 mill. Danish kroner or 600 mill. Thai Baht. According to the contract, Desmi will deliver equipment to modernize 46 fhai vocational colleges within agriculture and fisheries in different provinces in Thailand.
For the project grouP of Desmi, Mr. Per Sotang Lauridsen and Mr. Kai Larsen, the signing of
not just delivering the components, but also training the instructors in its proper use, so they can teach their students."
Deputy head of department Veerasak Wongsombut who had been in Denmark signed the contract on behalf of the RoYal Thai Government. "We don't sign this contract, because I am particularlY in love with Denmark, but Your technology matches in a number of waYs what we are looking for," he said, "On one hand we need to be self-reliant - Thailand is primarily
the contract was the culmination
an agricultural countrY and we must ensure that our Population
of a long determined effort initiated
in
years ago. Now as the Project enters the implementation Phase, Mr. Kai Larsen is looking forward to be permanently based in Thailand to overlook and co-ordinate the many parts to be delivered bY a wide selection of sub-suppliers. All local supplies are co-ordinated by Desmi's local Thai Partner VO. Tech. Co. Ltd. In a speech after the signing of the contract, Mr. Henrik Sorensen, Managing Direcior of A"/S De Smithske, said the Danish company felt "committed to ensure the optimal use of the equiPment bY
times of crisis can withdraw and sustain themselves on this agricultural foundation - but at the same time we want to develop our agroindustrial potential based on the latest technologies so we can Pro-
duce value added Products like fruit juice concentrates and Pro-
it would also make it Possible to
intensify short time courses for existing farmers and fishermen showing them how to take their enterprise even further.
Both parties were congratu-
lated by Mr. Henrik Petersen, Commercial and Economic Counsellor at the Royal Danish Em-
bassy who had hh'nself worked hard to ensure the contract signing could take place within the year enabljng Thailand to finance the purchase through DANIDAS favourable softloan offer, which finally and irrevocablY exPired bY the end of last year. He thanked in particular the department for its understanding of the sPecial conditions set up by Danida ensuring transparency in the awarding of the contract. His words related to the first attempt of the department to have Danida accept the result of the
first bidding. Following its rejec-
cessed meat products. This waY, Thailand will be able to compete
tion, the department had to orga-
internationally and exPort our products both regionallY and in-
Thus, the signing was one of the very last official act of the government in the past century taking
ter-regionally." According to the dePutY head
of department the equipment is primarily to be used in training young farmers and fishermen, but
nize another round of bidding.
place at seven o'clock in the evening on Thursday the 30h of December 1 999. Gregers Moller 9
Laem Claabang
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Thai-Danish Trade News
Danish Hearing Aid lntroduced in Thailand Widex, a Danish manufacturer of hearing aids, and their newlY-aPpointed Thai distribrutor, Sonotech Co., Ltd., on January 11 launched the Senso digital hearing ato on
the Thai market. Thailand is considered a vlr-
gin market for hearing aids among others because a majority of hearing imPaired PeoPle do not want to accept that they have
National Danish Pavilion at PropakAsia 2000 "We believe, that a Presence at this exhibition at this time could be of advantage to the particiqating Danish comqanies," says Mr' JesPer VibeHansen, agricultural counselor at the RoYal Danish Embassy'
The PropakAsia 2000 exhibition 14 -17 June 2000 at Queen Sirikit National Gonvention Centre maY have a number of Danish companies within food processing exhibiting jointly on National Danish Pavilion'
Khunving Chachanee
Jatikavanich talked about being hearing impaired and how Senso improved her life qualiU.
The Royal Danish Embassy is attempting to set uP a National Danish Pavilion at the ProPakAsiaexhibition from 14 -17 June 2000 at Queen Sirikit National Convention Centre. The exhibition is biannual lt
a hearing Problem. To introduce the Senso Products to the Thai market, Ms. Marianne Sonne and Mr. Mike Dittmann, both from
Widex, conducted a Senso work-
shop and seminar for a large group of doctors and audiologists' Sonotech, the authorised distributor of all Widex digital hearing aids, was founded in 1995 bY
a team of Thai audiological Professionals. The comPanY foresees a considerable growth in near future with the new line from Widex'
Another NKTPEA contract NKT Cables A/S and Thailand's
Provincial Electricity Authority (PEA) on December 14 last Year signed a 1B-month contract worth more than 100 million baht to suPply and install a 12 km submarine
electric cable between Phuket
and Phang-Nga's Ko Yao Yai - an integral part of an earlier contract
signed on SePtember 21 ihe same yearto laY submarine cables to six islands in Thailand.
Phuket-Ko Yao Yai submarine cable prolect is financed bY the Government of Denmark througn Danida Mixed Credit with 1O-Year interest-free IoaP. After completion, cost of energY used on Ko Yao Yai and neighboring Ko Yao Noi, currentlY diesel generated, will be reduced. The Project is a part of the Program to electrifY 33 Thai islands aPProved bY the Thai Cabinet on October 17, 1997 '
peep at their competitors, "We believe, that a Presence at this exhibition at this time could be of advantage to the Participating Danish comPanies," saYs Mr' Jesper Vibe-Hansen, agricultural counselor at the RoYal Danish
focuses on equiPment for Processing food, including Packag-
ing - the original scoPe of the exhibition which has long outgrown' Its visitor profile today reflects its impoftance as more than a Production equiPment venue - in fact most visitors are managers and a big number are imPorters and
agents, looking for additional
products to rePresent or taking a
Embassy.
Exhibiting together on a National Danish Pavilion gives the companies a chance to gain more in visibilitY as a group - and creating a sPecial atmosphere at the pavilion will make it easier for the
visitor later to remember, where they saw this or that Piece of equlpmenl. At the same time, ParticiPat-
ing on a national stand helps reduce the costs for each of the particiPating comPanies. The time is believed to be right as mest countries in the region
have increased their attempt to process foodstuff at home uP to a level where it is completely ready
to serve before exPorting the products to hard currency countries in EuroPe, the US or Australra.
ComPanies interested In Par-
ticipating at the National Danish Pavilion should contact Mr. Jesper Vibe-Hansen at the RoYal Danish Embassy, te|.2132021
Gregers Moller
Thai Agro-Businessmen Visited Agromek in Herning '!
The Agromek exhibition
in Herning celebrated its 25Year Anniversary with some 200 new exhibits in 16 halls - and a visiting Thai business delegation of 15 businessmen from the agricultural sector. On January 18-22' a delegatlon of 15 Thai businessmen in the agro-business sector travelled to Denmark for the Agromek Fair in Herning. Along with the VIV Fair in Holland, the Agromek Fair is the
most imPortant in Europe for agricultural machinery. The Agromek Fair celebrated its 25 anniversary' with 85,0OO visitors and delega-
tions from 50 countries.
Veteran Thai businessman Sermsak Jiebna termed his visit to this year's Agromek Fair a Posi-
1". i\" ilaQ
rsble
tive experience. He combined the visit with meetings with his long standing business Partners in the
Danish agricultrural sector Mr Sermsak made his first visit to Denmark 1 5 Years ago ano nas been returning two or three times
every year since, He imPorts
breeding Pigs to Thailand, equiPment and such raw materials as fishmeal feed. Agricultural Attache JesPer Vibe-Hansen Participated at the Agromek as the offcial represen-
Spread out over 16 halls of Messecenter Herning, the Agromek has grown to be one of Europe's most imPortant
agricultural fairs.
tative of the Danish Embassy in Bangkok.
"l have never seen so many new products on the market," he commenteo. "There were some 200 new items. ln all there were 600 exhibits in 16 halls, covering an area of 88,000 square meters. I spoKe Io representatives of numerous Danish companies who are very interested in the Thai market."
Jim Eckardt
ll
Gelebrating Oueen Ma On April 16th 2OOO, Danes worldwide will celebrate the 60 years binhday of their beloved Queen Margrethe ll, who scores top marks in domestic polls when it comes to personal elegance, knowledge, intellectual and artistic abilities and not least her aptitude to communicate with her in a way which captures their imaginations.
The 16th of April Her Majesty Queen Margrethe ll of Denmark celebrates her 60 year birthday, Queen Margrethe is the 54th
of which many nations have attempted to copy. The backdrop to the bidh of Queen Margrethe on April 16,
in a direct line of Danish mon-
1940 could not have been more
archs. Six hundred years separate
sinister. Denmark had been occu-
her from her namesake Queen Margrethe l, who at that time reigned throughout the Nordic re-
pied the week before by German troops. The birth of a princess to then Crown Prince Frederik and
gion. The contemporary Queen
Swedish-born Princess Ingrid -
Margrethe also rules over territo-
was a ray of light in the darkness
ries over and above the Danish
upon which the population
mainland since Denmark is in commonwealth with the Faeroe lslands and Greenland, both of which have been autonomous
dwelled for many years.
since 1948 and 1979 respectively. In her lifetime, the Queen has seen her country develop from political bondage (the country was occupied by Germany from 1940 to 1945) to a nation with a high international profile steeped in the democratic and human rights tradition. Within its borders, Denmark has developed from mediocrity into a welfare state, the likes
popular sentiment had moved in a different direction, and when the
&
This charming, often repeated photo from 1963 showstheyoung Crown Pnncess Margrethe seated bptween Their Majesties the King and Queen of Thailand at a reception where all the guests wore traditional Thai attire - the Crown Princess being dresed in Northern Thai style.
At the time of her birth and early childhood, Denmark embraced only male succession. But
end of the war brought about the need for a change in the constitution, the country's political mas-
ters felt the time was ripe to change this practice too. It is a touching historical detail that the Crown Princess' father, who in the meantime had be-
come Frederik lX
(1
899-1972) -
made it plain among others to then Prime Minister Hans Hedtoft that he did not believe the praotice should be changed. Not because he did not have confidencâ&#x201A;Ź
in his daughter, but because he wanted to spare his child the tribulations and hard life of a monarch,
Crown Princess Margretho
HM Queen Margrethe and Thailand Queen Margrethe's personal affections for Thailand goes back t0 1960 when She was a twenty-year-old Crown Princess. That year' Their Majesties King Bhumibol and Queen Sirikit visited Denmark, where they stayed at the Royal Summer Residence, Fredensborg Castle. Their Majesties rooms were close to that of Crown Prin. cess Margrethe right next to the main staircase where they would constantly run into each other. At one of the official dinners during the stay, Crown Princess Margrethe was also seated next to HM King Bhumibol on his left-hand side. Two years later, in 1962 the Crown Princess would be all ears, when her parents, King Frederik lX and Queen Ingrid on their re. turn from Thailand recalled their fabulous visit and the innumâ&#x201A;Źrable pleasant memories it had given them. That year, She started seriously to plan her own visit to the fascinating and exotic Thal' land, which she was looking very much forward to discovering herself.
The following year, on B October, 1963, the Crown Princess boarded a passenger ship arranged by the East Asiatic Company and after 41 days at sea, She finally arrived in Bangkok on Sun'
\Gar Birthday rethe's 60
Ghronology Frequent visits by the two
Royal Families of Denmark and Thailand have created a close personal relationship.
Every year on her birthday, HM Queen Margerthe will
appear on the balcony of the Amalienborg Castle overIooking the square where huge crowds of Danes have gathered to cheer and wish her many happy returns.
1999 . HRH Princess Galyani visited Greenland
. t
was meticulously prepared for her reign through a broad program of
1997
study at universities in Copenhagen and Arhus in Denmark,
r
School of Economics in Britain
cnaeorogy,
It was during one of her sojourns in London that she met her
six-year senior husband-to-be, Count Henri Laborde de Monpezat. When the couple were married in 1967, Henri took the Danish name Henrik. The couple have two children. Crown Prince
Frederik (May 28, 1968) and Prince Joachim (June 7, 19Bg). The latter married Ms. Alexandra Manley - now the Princess Alexandra - from Hong Kong in 1995. The couple's first child, Nikolai, was born in 1999. Both sons have been brought
HRH Crown Prince Frederik
visted Thailand and co-presided with
(l:mhrinlnc :nd thc london
and the Sorbonne in France. The main thrust of her education was political science, but with a fair measure of her own passion of ar-
HRH Prince Henrik visited nailano
.
.
HRH Princess Maha Chakri
Sirindhorn over Danish Gala
up in keeping with their position and duties in the royal line of succession. HRH The Crown Prince has demonstrated his capabilities as a free-fall parachutist and graduate of the Danish military equivalent of the Seals. As a newly crowned monarch, Queen Margrethe adopted the motto "God's help. Love of the people. Denmark's strength." These are words that the Danish population has helped her to give content. The love of her subjects has always been evident. "The Job," as Queen Margrethe calls her calling, is carried out with a loyalty and energy equal to the dedication of demanding po-
sitions in the private sector. Long working hours seem not to deter
her from appearing calm, collected and dignified in public.
Each Wednesday she
is
briefed by the prime and foreign ministers on issues of state. Thus, despite the fact that she does not take paft in the nation's political life, she is one of the most knowledgeable political observers in the country. Her signature is required on all
Dinner in Banokok
1994
.
HRH Crown Prince Frederik visted Thailand
1988 . HRH Crown Prince Maha Vajiralongkorn visited Denmark 1981
r
HM Queen Margrethe and
new legislation, and throughout
HRH Prince Henrik visited
the parliamenLary year she is kept abreast of developments through the Privy Council of the Cabinet,
Thailand
Continued next page
1963
r HRH Crown Princess Margrethe visited Thailand 1962
r
day, 17 November, 1963 for what was to be eleven
unforgettable days in Bangkok, Chiang Mai and Ayutthaya. In Bangkok, where the schedule of the Crown Princess was rather tight, she visited the Floating Market, the Temple of Dawn, The East Asiatic Company, Maersk Bangkok Branch, Christiani & Nielsen, Thai Airways and the Thai-Danish Dairy Farm. Most memorable was also a Scandinavian dinner party arranged for the Crown Princess at the Royal Danish Embassy, where 220 Scandinavians oarticipated. During this stay, Crown Princess Margrethe
also witnessed the signing ceremony of a Thai Danish Cultural Agreement with Ambassador Ebbe Munck officiating on behalf of Denmark. Perhaps the most fascinating part of this visit was the Crown Princess' jungle expedition in
Kanchanaburi province near the river Kwai to caves where a Danish historic expedition had recently uncovered age-old wall paintings. It would be twenty years, before in 1981 HM Queen Margrethe ll again would find time for a return to this beautiful country from which She had so many fond memories. Travelling with Her Majesty would this'time be HRH Prince Henrik whom she had married in 1967. The Royal Couple were on their way to a state visit to Japan, but could not resist the temptation to revisit Thailand. Upon the arrival at Don Muang airpoft, Queen
HM King Frederik lX and
HM Queen Ingrid visited Thailand
1960
r
HM King Bhumibol and HM Queen Sirikit visited Denmark
1930
. HM Queen Margrethe and HRH Prince Henrik on the staircase of the EAC building in 198O. Margrethe and Prince Henrik were graciously received by HRH Princess Maha Chakri Sirindhorn on behalf of HM King Bhumibol of Thailand who later during this short stay together with HM Queen Sirikit would personally show their Guests several Royal agricultural projects
In 1988, HM Queen Margrethe and
HRH Prince Henrik had the pleasure of hosting a Din-
ner Banquet in Denmark during the highly successful visit to Denmark of HRH Maha Vajiralongkorn, Crown Prince of Thailand" This Banquet took place at the very same Fredensborg Castle where Queen Margrethe had herself twenty eight years earlier for the first time met HM King Bhumibol and HM Queen Sirikit of Thailand. Gregers Moller
HM King Prajadhipok and HM Queen Rambai Barni visited Denmark o HRH Prince Damrong Rajanubhab visited Denmark 1907
.
HM King Chulalkongkorn
visited Derimark
18eg
o HRH ^Prince Valdemar visited Thailand 1897
.
HM King Chulakongkorn
visited Denmark 1891
r
HRH Prince Damrong Rajanubhab visted Denmark
IJ
Danced sponsored TV Program Awarded Best Thai Youth TV Program The National Youth
Commision of Thailand awarded the Danced sponsored program, Young Zone TV, aired on Channel 5 on Saturday morning the Best TV program for youth between 15-24 years old.
Green Media |YGM). The objective of the YGM project was to develop and produce radio and
Green Media project has been to support and implement production of W and radio programs aimed at Thai youth, in order to raise their awareness of the environment. As such, the prolect is one of a number of different projects concerning the environment that Danced is supporting in Thailand.
This has been achieved as
running on Saturdays, Sundays and every weekday regionally in the Chiang Mai area and with the national W program Young Zone TV on Channel 5. During the past two years the project has succeeded in uniting a variety of productions, actions and output in the different media
under the same brand name: Young Zone. In this way the project has become more visible among the target group of Thai teenagers. A Young Zone website as pad of the project is found on
the Internet at the address: www,youngzone.com
Furthermore activities like Green Camps, Biking and Travel are offered giving listeners and
Apart from her many official and ceremonial functions such as state visits, inaugurations and charitable events, Queen Margrethe is also an accomplished artist in her own right.
designed stamps to commemorate the 5Oth anniversary of
viewers the opportunity to join en-
two radio programs - brand named Young Zone Radio - are
second Wednesday,
She has created costumes
The TV program is part of a Danced project that started in April 1997, called the Young
issues for Thai youth.
..continued from page 73
which meets more or less every
and scenery for the Royal Theatre,
By Jan Larsen, Journalist, Danced's Young Zone Project Consultant
TV programs on environmental
Celebrating HM Queen Margrethe ll
vironmental activities.
The purpose of the Young
The support for the project was set for a duration of two and a half years, including funds for ra-
dio and TV production, staff, equipment, operation costs. attendance of national experts and deployment of Danish consultants from Denmark's Radio and W. 3.4 million DKK has been granted to the training, set up and production of radio and W.
only changed slightly during the projeci. The key elements of the 25 minutes program are the Top Story (a 4-5 minutes feature on an environmental issue), one music video (either locally produced by TWF or a commercial one), Quiz, Vox-pop interviews with teenag-
ers, fans and celebrities, Young opinion (youngsters expressing their view on a specific theme or topic) and the weekly feature Young Lifestyle, dealing with top-
and you will hear a stream of positive thoughts. Like the child who refuses to leave the Royal Square at Amalienborg on the Queen's birthday before the monarch has appeared to wave to her subjects.
Her Majesty is known from news conferences - a daring in-
share and audience of this size must be called successful. Compared to other programs aimed at
festivities, the speech demon-
ics of general interest to the young viewers. All elements linked up by a program host.
Ratings done by the AC Nielsen ffhailand) Ltd, Co. have shown that the Young Zone TV has become very popular and gained a large audience, with an average of 350.000 viewers, For a new program, having a
youth and teenagers the ratings are very satisfactory especially as some of these programs have a
Thc nnnncnt dcvelnggl
more favorable air time Iater in the
the Young Zone-N program has
sions they have of their Queen,
novation for the Danish monarchy - during which she has vividly expressed herself. Or images of the Queen in the Faeroese national costume dancing the local chain dance, or going to a traditional coffee morning in inuit dress. All of these images are overshadowed by the reverence paid by her subjects to the monarch's television and radio speech each New Year, one of the largest television events of the year. Transmitted just before Danes traditionally begin their New Year
l-)annod rancnthr donilgj lg continue the supporl of the media prolect, based in Chiang Mai. For the next four years the TWF will get assistance from Danicom and the trainers and repofters from DR. fg1
Denmark's liberation, created her own and her sons' monograms as well as the crown that adorns, among other things, the entrance to the national forests. She has also designed clerical garments and is an abstract painter. Ask the Danes what impres-
morning.
strates the extraordinary ability of
the Queen to touch the hearts of her people, and to speak their lan-
guage. Sometimes pre-empting them with introductions to moral and ethical issues that immediately win their ears.
Fvcrvonc rcmemhers When New Year 1984 brought a royal warning to her countrymen not to meet immigrants with silly comments, and not least her appeals for solidarity with the developing
world, environmental awareness and faith and trust between Danes
themselves.
On evenings such as these, Queen Margrethe ll of Denmark manages to move her people more than many politicians are able to do in an entire year. Text provided by the Ministry of Foreign Affairs, Denmark
I4
B&O Opens Retail Shop in Bangkok The new store in Discovery
Bang & Olufsen, Denmark's prestigeous consumer electronics manufacturer, has celebrated its 75th anniversary by opening its first retail store in Bangkok.
Center represents Bang & Olufsen's worldwide standards for store desrgns, where the compa ny's adv a nced prod ucts are showcased in a fitting atmosphere.
Bang & Olufsen (B&O) on Febru-
Charnchai.
ary 23 opened a 1 50 square meter
"He liked how we handled
showroom at the Siam Discovery Center, with Ambassador Niels K. Dyrlund presiding over a ribboncutting ceremony. "We will be selling a complete line of Bang & Olufsen products, except for cordless teleohones:
Leicht and Benz. Then in June, Mr Lars Hovang, the district manager for B&O in the Asia-Pacific region, came to see us. ltravelled to Denland Management Association, Mr
clude B&O stereos and televisions
Charnchai became interested in
and customers became interested. They wanted to know
marketing B&O products two
stereo hifis, televisions, tele-
years ago.
phones, loudspeakers, VCRs," says Charnchai Charuvastr, Chair-
"This was through my wife Connie, who's originally from
man of Kitchen Tech Co., Ltd. which B&O has aooointed sole
at The Promenade Decor, in front
Master Dealer in Thailand for B&O.
of the Hilton Hotel, to market
A prominent Bangkok
business executive, former Managing Director of IBM Thailand, CEO oj Samart, Vice President of Krung Thai Bank. President of the Thai-
Hong Kong. She opened a store
Leicht kitchenware. She's installed
complete kittchens for some 200 upscale customers. Then she moved into Rolf Benz furniture. ln our display sections, we would in-
where to buy them. People would make trips to Hong Kong or Singapore where they are sold or they would import them directly." Mr Charnchai contacted B&O in Denmark and in April last year Manel Adell, Managing Director of Bang & Olufsen Expansion Markets came to Bangkok. "He saw the synergy in what we were doing," comments Mr
mark and we finalized our agreement in October." "Our product line will have 2030 items. We'll also have a B&O service center with a Danish expert training ourThai staff. This will be at The Promenade Decor along with our four other brand names: Leicht, Rolf Benz, Transthern wine
cooler cabinets and Vervloet, decorative hardware from Belgium." James Eckardt
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DISA Nordfab to Expand Production in Thailand DISA Nordfab (Thailand) Go., Ltd. is expanding its local business by opening a factory in
at time of press not yet selected. While many components used in
Thailand to produce QF duct systems for local and Southeast Asian markets.
quire specially hi-tech production will still rely on imports from Denmark for cost saving reason. DISA Nordfab flhailand) Co., Ltd. is a company involved in development, production and sales ofturnkey solutions and after sales service of equipment for air pollu-
DISAs QF duct systems will be produced at the new factory, some smaller components that re-
DISA plans to kick off its production at the beginning of April this
tion control and of methods for improvement of the industrial environment. Established in 1991 , the company is a subsidiary of DISA A./S, a Danish company owned by
year. The company's representatives is currently on a trip abroad
to inspect the machinery ordered from Denmark for installation in the new plant. These machines are expected to arrive in Thailand by the end of March. Also, the representatives will
visit DISAs operating factory
in
Denmark to observe production
process after machinery inspection in the UK. To be supervised by Thaibased Danish specialists, the new factory will be located in Bangkok perimeter. The exact location was
AP Moller Group. Before opening the new factory in Thailand, the company's production depends on OEM by local suppliers and imports from Denmark. Teerapong Yodwanlop
Mercantile and Sea-Land Loglstics to merge into Maersk Logistics With Maersk's recent acquisition of Sea-Land international liner and related activities, SeaLand Logistics and Mercantile will be integrated into one company, Maersk Logistics.
The former Sea-Land Logistics and Mercantile will as from 31. March be operating under the name Maersk Logistics. The merger will effectively create one of the world's largest, integrated logistics management providers
with global reach through the more than 160 own dedicated of-
fices in more than 55 countries employing about 3,000 people.
Through this integration,
ply chain management from fac-
professionals from both organiza-
supports this through dedicated services in the fields of Supply Chain Management, Warehous-
iions, the ability to execute client solutions will be fufther strength-
ing, Distribution, Forwarding, Groupage and Airfreight. Soren K. Brandt, Global Managing Director of Maersk Logistics, says the integration will further enhance the high level of service that customers expect. The
Maersk Logistics has taken an-
integration process has been
other important steo-towards con-
planned with the aim to combine best practices from the two orga-
solidating its position as a leading, innovative player in the logis-
nizations, and will result in
management markets through the development and
strengthening of the product. geographical coverage and lT platform. Mr. Brandt concludes: "By bringing together the skills
tics
support of customized One-Stop-
Shopping concepts of total sup-
t6
and experience of the logistics
tory to store. Maersk Logistics
a
ened," The merged company promises to be a world-leading logistics company, providing customized solutions for integrated sup-
ply chain management, warehousing and distribution, and sea and airfreight transport. The company is a subsidiary of the A.P. Moller Group and comprises the former Sea-Land Logistics and Mercantile. TheA.P Moller Group has more ihan 40,000 employees and offices in 325 cities in some 100 countries around the world.
Lego Voted 'Toy of the Gentury' Lego, a toy invented in Denmark more than 70 years ago, has
beaten azzle- dazzle computer r
games and been voted "toy of the century" by thousands of online
users and a jury of British toy merchants, the London newspaper Guardian reported recently.
The colourful snap-together
plastic blocks were devised .1932
in
Denmark in and are still the main product of the Danish-based Lego company.
Experts said the building bricks were so loved because they
had a timeless simplicity to them
that left plenty of room for chil.dren's imaginations. That meant they could never go out of date, because each generation could use Lego to make whatever models fascinated it. ln Thailand Lego is marketed and distributed by Diethelm Co., Ltd.
Visit by major Danish group of home mart businessmen Over 240 owners and managers of the home mart retail chain in Denmark Trae & Byg during the last week of February visited Thailand together with several of their suppliers and business partners. The delegation stayed four days in Bangkok before moving on to Hua Hin for a few days of relaxation. The stay in Thailand and the business schedule of the group was arranged by Michael Schulz, The Arrivals Co., Ltd.. Among oth-
Ars the
o
rorrn visitcd
Su n
Paratech where Mr. Jorgen lb Hedes received them and showed them the factory On Saturday 26th the group
was also received at the Royal Danish Embassy, where the busi-
nessmen were impressed not least with the fact, that both com-
mercial counseilor
Henrik
Petersen and Ambassador Niels K. Dyrlund took time out of their weekend to receive them,
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Jorgen Lundbaek (right) the Danish owner of Tivoli Bar & Grill together with Carlsberg's Vice President Jim Napier at
the opening night.
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Tivoli Bar & Grill Opens in Bangkok Danish businessman Jorgen Lundbaek on Saturday 12February opened a new bar and grill restaurant, Tivoli on Sukhumvit Road between Soi 13 and 15. Tivoli - which in Denmark doesn't
open untill early summer - this year opened in Bangkok on Saturday 12 February That was when
Danish businessman Jorgen Lundbaek celebrated the inauguration of his latest venture, a new bar and grill restaurant named Tivoli situated right on Sukhumvit Road in the Clinton Enteftainment Plaza between Soi 13 and 15. The opening night was well visited. During the reception hours where free drinks and delicious snacks - prepared by the Danish chef - were served it was at times even difficult to get in through the door.
The inspiration for the name of this new barlrestaurant obviously comes from Denmark with its famous Tivoli Gardens in Copenhagen. A large wall painting of the garden, painted by Danish artists Jette Herne and Alek Krylow, decorates the walt aoove the open grill area. The Tivoli is unique in its com-
bination of a superb grill steak house and a lively, upmarket night club, - a transformation which will take place every night around ten
o'clock when the live Philipino band comes on stage and the dance floor opens. Gregers Moller
Danish artist Jefte Herne painting the large mural of the Tivoli entrance now completed at the Tivoli Bar & Grill.
DFDS Jumbo Transport recently held a traditional monk ceremony to b/ess the change of name. Looking on is Tom Sorensen, Director and CEO of DFDS JumboTransport Ltd. in Thailand (right), Per Svendsen, Chairman of the Board (middle) and Philippe Cocher of DFDS France (teft).
Chamber Ball with Danish Entertainer Eddie Skoller
New Thai Commercial Counsellor in Denmark
Old jokes and songs
mixed with new material was a superb blend for the Millenium Ball.
Mr. Chulit Stavorn has recently been appointed Thai Minister Counsellor at the Office of Commercial Affairs in Denmark, suc-
Danish-Thai Chamber of Commerce celebrated the start of the new millenium with a ball on Sat-
ceeding former counsellor
urday 5 February 2000 at the Oriental Hotel with the famous Danish commedian Eddie Skoller its main attraction. The Millenium Ball was organized jointly by the Danish-Thai Chamber of Commerce, the Thai Swedish Chamber of Commerce,
the Thai-Norwegian Chamber of Commerce and the Thai-Finnish Chamber of Commerce. The outcome was close to 200 guests. For Eddie Skoller - who had asked for no pictures to be taken during his show - it was his fourth performance in Thailand over the years. Repeating most of his most
become effective since the beginning of February this year, Contact with Mr. Chulit can be made at the Office of Commercial Affairs, Hellerupvej 76, DK-2900 Hellerup, Denmark, tel (+45) 39 62 6999, fax (+45)39 62 6099, Email:
-
Hara ia r aninnat. "A Japanese tourist in London went to the bank to change some
a
shows, his Millenium Show also
amount of Pounds. Two days latel he needed to change some more money but received less pounds for his Yen than last time.
the occasion.
Norgesmindevej 18, DK-2900 Hellerup, Denmark, tel (+45) 39 62 501 0.
75CC.
Yen and receiced
terial or material rewritten to
thaicommcopen@mobilixnet,dk The office is separated from the Royal Thai Embassy on
Greeting tfre guests were representatives from all four Nordic chambers of commerce, from left Mr, Bjorn Naglestad, TNCC, Mr. Harri Paatela, T-FCC, Mrs. Monica Holmgren, DTCC, TSCC, TNCC, Mr, Anders Nielsen, DTCC and Mr. Anders Lundquist,
popular acts from his.previous included a fair amount of new ma-
Mr.
Suthisak. The appointment has
certain
How come? the Japanese
asked the bank employee
-
Oh, .. probably just fluctua-
tions. What? Fluctuationsl Well, fuck to Europeans tooll"
-
gm
Danish Yogi Master gave Thai lectures Lama Ole Nydahl, a renowned Yogi master from Denmark, gave two lectures on "The Secret Path of the Diamond Way" on Febru-
Dn Einar
ary 9 and 10 at Park Suam Plu
Ammundsen Honoured
Exclusive Residence in Banqkok.
Portrait revealed at Bangkok Nursing Home on 9 February 2000 at 9 o'clock
t i
On Wednesday, February 9th 2OOO in tho nresenr:e
of
his
widow Aks Ammundsen, and many friends and medical colleagues a ponrait of the legendary Doctor EinarAmmundsen was
hung in place amongst five other
well known Bangkok Nursing Home doctors.
Mr. Anders Norman, one of Dr. Ammundsen's oldest friends
:::, Mrs, Aks Ammundsen visited Bangkok to attend the moment when Danish Ambassador Ariers K. Dyrlund and Bangkok Nursing Home's Dr, Ruengchai Wacharapong put the portrait of her late husband, Dr, Ammundsen in its honourable place.
and a Director of the Nursing Home, held an address prepared
His Excellencythe Danish Am-
by one of Ammundsens long
bassador thereafter was re-
standing doctor colleagues at the
quested to hang the portrait so that Dr. Einar Ammundsen could take his place amongst the five other previously so honoured doctors of the Nursing Home.
hospital. ln this address the achievements and fondness that all at the hospital held for Dr. Am or Moh Am as Einar Ammundsen was known amongst hospital staff was highlighted.
20
on her husband, Mrs
Aks
Ammundsen said that the Nursing Home was Einar Ammundsens real true love. Standing there
she said that she could feel his
In her speech thanking every-
presence beside her and she was certain that he was appreciating all that was happening.
one for the honour so bestowed
Einar Fugl Svendsen
Lama Ole Nydahl who Iectured in Bangkok in February His first lecture "Liberation and Enlightenment" focused on developing insight into the true nature of the mind. The second lecture 'tKarma, Death and Rebirth" concentrated on the teachings in the Tibetan Book of Dead,
Lama Ole Nydahl is recognized as an accomplished Buddhist Master on conscious dying meditation, which he has taught to many thousands around the wono.
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B-K Medical . (Thailand) . 4/1 6 Vongdhavee . Soi Nichada Thani Samakkee Road Pakkret, Nonthaburi 11120. Tel.: +66-2-583 4895 Fax.: +66-2-583 4893
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Thai Banks'Average Exchange Rate for 1 Danish Krone
ROYAL DANISH EMBASSY Commercial Section 10 Soi Attakarn Prasit Sathorn Tai, Bangkok Tel.: (66 21 213-2021-5 Fax: (66 2) 213-1752 HE Niels K. Dyrlund
Ambassador Mr. Henrik Petersen Counsellor, Head ol Section Mr. Jesper Vibe-Hansen Counsellor Mr. Attakorn Saropala Senior Commmercial Officer Ms. Srisuda Vilyala Commmercial Oflicer
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ROYAL THAI EMBASSY Norgesmindevej 18 DK-21 00 Copenhagen 0
Denmark Tel.: 39 62 50 10 Fax: 39 62 50 59 HE Apiphong Jayanama
Thai Banks'Average Exchange Rate for 1 US Dollar
Ambassador Mr. Prasittidej Vichitsorasatra
41
Counsellor
40.5 SCANDINAVIAN SOCIETY SIAM G.P.O. Box
40
Bangkok 1 0501 3.9.5
Tel.: (66 2) 689-0496-7 Fax: (66 2) 689-0496 Mr. Leo Alexandersen Chairman
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OANISH-THAI CHAMBER OF COMMERCE 140212 14lh Fl., Glas Haus
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Sukhumvit 25 Road, North Klongtoey, Wattana, Bangkok'10'l 10 Tel.: (66 2) 661-7761-3 Fax: (66 2l,661-7764
Commercial Credits and Non-Performing Loans
5.400 si-o E,^n
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BECOME A MEMBER OF THE DANISH.THAI CHAMBER OF COMMERCE Fill in this coupon to receive further information and a full application form for membership.
Mail or fax the coupon to: Danish-Thai Chamber of Commerce
Contact Name: Company namg:
1402/214th Fl., Glas Haus 1
Address:
Sukhumvit 25 Road, North Klongtoey,
Wattana, Bangkok 10110 Telephone: 22
Fax:
Tel.: (66 2) 661-776L-3 Fax: (66 2) 661-7764
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