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'139 Bangplee Industrial Estate, Moo 17
Bangna{rad Rd., Bangplee, Samutprakarn 10540 Tel: + 66 2 705 '1939 Fax: +66 2 705 1938 Homepage: www,dzcard.com
Thai-Danish Trade News
is published
and
distributed to selected Thai and Scandinavian
business executives and officials with an interest in Thai-Danish relations.
II DANISH-THAI CHAMBER OF COMMERCE
1402/214th Fl., Glas Haus 1 Sukhumvit 25 Road, North Klongtoey, Wattana, Bangkok 1 01 1 0 Tel.: (66 2) 661-7761-3 Fax: (66 2) 661-7764 DFDS Jumbo Transport Ltd. Tel.: 266 2777 Fax:266 5666
Tom Sorensen President Danish - Thai Chamber of Commerce
VICE.PRESIDENT
Mr. Anders Normann EAC Ohailand) Public Co., Ltd. Tel.: 285 6677 FaX:. 285 5031 TREASURER
Mr. Axel Blom Scandinavian Airlines System Tel.: 260-6252 Fax: 260-6269 BOARD MEMBERS
Mr. Jorgen lb Hedes Sun Paratech Co., Ltd. Tel.: (035) 221 O1O-8 Fax: (035) 221 O19 Mr. Vagn Pedersen
Maersk Logistics Cl-hailand) Ltd. Tel.:312 0314 Fax:312 0390 Mr. Lars Boe Diethelm & Co., Ltd. Tel.: 332 6060 Fax: 742 4387 Mr. Arne L. Christensen York Refrigeration Tel.: (034) 823 725-9 Fax: (034) 422 634
Mr. Michael Schulz The Arrivals Company Tel.: 319 0396-7 Fax: 719 4173-4 Mrs. Sayumporn Suiintaya Tilleke&Gibbins R.O.P.
Dear Reader; It is already some two months since you last time had a copy of the Thai Danish Trade News in your hands. And what has happened during this short time? First of all your Chamber has a new Board of Directors following the annual general meeting end of February. To check out who
-
they are, please see the recently published Denmark in Thailand, the Chamber membership handbook. lf you have any suggestions or ideas - Thai Chamber of Commerce please contact any of the board members.
on how we or you can continue to further develop the Danish
The first program activity was held at the Danish Embassy and gave a unique opportunity for the members to meet the Danish ambassadors from the ASEAN region - all at the same time. Your Program Committee has already plans for activities for the remaining part of the year and dates will soon be made available, so you can plan accordingly. Some great subjects are on the menu. l'm sure they will be events that you won't want to miss.
fel.:254 2640-58 Fax:254 4302-4 Mr. Henrik Petersen Royal Danish Embassy Tel.: 213 2021-5 Fax:213 1752
,
EXECUTIVE DIBECTOR
Mg. Monica Holmgren Tel.: (66 2) 661-7761-3 Fax: (66 2) 661-7764
.
HONORARYBOARDMEMBERS
HE Niels K. Dyrlund Royal Danish Embassy, f el.: 213-2021 -5 HE Apiphong Jayanama Royal Thai Embassy Copenhagen lel.: (45) 3962 5010 Dr. Charoen Kanthawongse Tilleke & Gibbins Tel.: 254-2640 Khun Thamnoon Wanglee Thai Airways International Ltd.
Tel.:513-0121 Khun Chote Sophonpanich
Krungthep Sophon Public Company Limited Tel.: 871 -31 91 -5 Fax: 427 -0964
Since last, some very well known major Danish companies in Thailand have made headlines. Ecco Tannery is a new addition to the Ecco Co. shoe factory that has long been established in Thailand. And our always faithful beer sponsor Carlsberg has re-launched what must now be more than just "probably the best beer in the world". But it gives a special pleasure to see entrepreneurs who take the big jump and become independent - the company Emdal Ltd. is an excellent example. The time has come where we must say our goodbyes to Monica Holmgren,
our Executive Director of the Chamber. After managing the Danish Thai Chamber of Commerce and actually at the same time the Norwegian and Swedish ditto, Monica will soon be residing in her native Sweden. On behalf of all the previous boards and the members who have come to appreciate Monica's dedicated contribution to Denmark and Thailand, I wish to express our gratefulness and admiration for the valuable work she has done. lt gives me at the same time great pleasure to
-
announce that John Svengren will take over as our new Executive Director.
ROYAL DANISH EMBASSY
Commercial Section, 10 Soi Attakarn Prasit Sathorn Tai, Bangkok 1 0500 Thailand T
el.: 21 3-2021
-5
ax: 21 3-1 7 52 Mr. Henrik Petersen Counsellor, Head of Section F
Mr. Jesper Vibe-Hansen. Gounsellor Mr. Attakorn Saropala, Senior Comm. Officer Ms. Srisuda Vilyalai, Comm. Officer PUBLISHED AND EDITED BY
Danish-Thai Chamber of Commerce Royal Danish Embassy Scand-Media Corp., Ltd. GRAPHIC PRODUCTION
Scand-Media Coro. Ltd. 4/74 Moo 3, Thanyakarn Village, Ramintra Soi 14, Bangkok 10230 Tel.: 943-7166-8 Fax: 943-7169
You can read much more about all these stories plus much more in this issue of the Trade News. The next issue is in September and will then
continue to be published as a bi-monthly magazine except during the traditional vacation months; it means you will get the Trade News five times per year, up from the present four. Happy reading. Tom Sorensen President Danish - Thai Chamber of Commerce
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New law on bribing The Danish parliament on March 30 passed a new law making it a criminal offence to bribe officials anywhere in the world - especially in Denmark. A new anti-corruption law passed
by the Danish parliament makes it a crime to actively bribe a government official anywhere in the world as well as any official working with an international organization. The penalty under the law
is a fine or imorisonment for a maximum period of up to three years.
It is not relevant whether the official accepted the bribe or not - offering the bribe is enough to be prosecuted. The term bribe is not limited to money alone either, but defined as "unjustified offering of a gift or any other form of
advantage with the purpose to move that person to do - or re-
frain from doing - something in that persons line of duty." It doesn't matter whether it would be illegal for the official to do whatever the bribe was intended to make the official do. The term official is anyone who works in a Danish, foreign or international oublic service. One loophole in the law is the
term "official", which does not cover persons working in private organisations. Another loophole is, that it is perfectly legal to reward an official for having done
something
-
afterwards
-
Ecco to manufacture daily 25,000 sq. feet of leather in Thailand The new Ecco tannery, opened in AprtL will be a showcase of Danish environmental resp o n si bi I ity. B a re ly opened, an expansion of the tannery's production volume is already being planned.
"Thais are the best shoemakers in the world," Mr. Dieter Kasprzak, Director for Product Development, said at the opening of Ecco's new tannery in Thailand this April.
pro-
vided the reward was not promised before the ofiicial did his or her duty. Finally, the term "unjustified"
gives plenty of room for interpretations. In a comment to the new law issued by the Ministry of Justice, it is used as an example, that giving a gift in connection with a jubilee, a retirement, or any similar occasion is "justified" and therefore not a cdminal act. The Ministry of Justice has issued a statement in relation to
the new law, further trying to clarify that somehow it is still a
Ecco shoes in April this year opened a tannery to manufacture high-quality leathers in Thailand. The investment worth 11 mill. Baht includes the setting up of a
new company, Ecco Tannery [hailand)Co., Ltd.
Initially the new factory will
have a capacity of 25,000 square
feet of leather per day. Later this
capacity will be expanded to 45,000 square feet per day. The
more serious crime to offer a bribe
leather will be sold mostly to
to a Danish official'than to bribe an official in "certain countries where specific circumstances
Ecco's own factory in Thailand. That will account for B0 percent of the production. The remaining
may apply" even in cases, where
20 oercent will be sold to other
this bribe was given to move the official to do something illegal in gm that country.
companies. That way, Ecco will get valuable information on trends
in the industrv and the market.
This year, the first year of operations, the new tannery should be able to reach a turnover of 1 4 mill. US-dollars. Next year, this figure will more likely be 25 mill. USdollars, according to Mr. Kasprzak. Raw materials for the production will come partly from Denmark. Other hides are imported from Indonesia and the USA. Environmentally, the company is truly Danish in its mindset. The tannery has invested 1,5 mill. USdollars in a fully automatic and comouterized waste water treat-
ment system, - an investment which will have its competitors
shaking their heads in disbelief. Danish in origin, the 35 year
old Ecco made its debut in Thailand in 1993 with the opening of
a manufacturing plant in Ayutthaya. Coinciding with the opening of the tannery, Ecco announced plans to join the Pan Group, part of Thailand's Saha Group, to design and produce athletic shoes sometime laterthis year. This will be Ecco's step into the fast growing sports shoe market.
"The global trend of sports shoes is growing significantly. lt inspires us to expand into this new market sector in addition to casual shoes," Mr. Kasprzak said at the opening of the new tannery. Gregers Moller
l
LEGO Truck visited Thailand The LEGO Truck Show was opened by the Danish Ambassador. Competition in building with the Lego bricks was won by'children from School of the Blind. The show attracted 85,000 visitors. Travelling around the world, an amazing 16.5 meter long Lego Truck in April visited Thailand. In-
side the air-conditioned trailer was a permanent exhibition of the World's most amazing Lego constructions using over 200,000 hi tech Lego bricks from Denmark. The Lego Truck was the cen-
tre of a major awareness campaign for Lego during all of April including a competition among Thai children to show their cre-
ative skills using the available Lego toys. The first week, the Lego truck was parked outside the Central Chidlom department store - the last pad of the month it was parked outside The Mail Bangkapi
The opening of the Lego Truck show was presided over by the Danish Ambassador Mr. Niels
K. Dyrlund together with Minister of the Prime Minister's Office, Mr. Abhisit Vejjajiva accompanied by
his wife and children. During the vislt to Thailand, more than 85,000 children and parents joined in the activities,
which included a Lego Brick Competition and a competition in 8
The Lego Truck - sponsored also by Scania and Maersk Sealand - is a 16,5 meter long
purpose built trailer travelling around the world with an exhibition of the most fantastic Lego creations world wide. stacking Oreo Cookies organised by Diethelm &Co, the distributor of Lego in Thaiiand, and Nabisco Thailand.
A total of 500,000 Baht
in
scholarships was awarded children who participated in the contesls. The winners in the primary
school level were a team from Satit Prasarnmitr School. The secondary school winners were children from School for the Blind in an amazing display that cre-
ative abilities are not limited by physical handicaps. Lego also awarded a special prize, a Lego Micro Show cabi-
net worth more than 250.000 Baht to Phansaeng Kornsri who collected 70 Lego Truck Show
AII the winners in the Lego Brick Competion and the Oreo Stacking competion gathered on the stage at the final of the Lego Truck Shotu visited in total by BS,OOO
children - and their parents,
Calendar Cards. The cookie stacking competition was won by Manas (20
cookies) in the below B years group, by Komsan Chuwattanakij (27 cookies) in the g -l 5 years group and Songpol Munviroj (29
cookies) in the group over 16 years. See if you can beat thatl gm
Three Happy Danes, Mr.
Henrik Pedersen, Group department Manager of Diethelm & Co., Soren Bech, Nabisco (Thailand) Ltd,, and John Ungermann, Regional Sa/es manager, Lego Asia.
New trading
company established Mr. Leo Alexandersen and his wife Dharmaporn (Eid), a prominent Danish couple in the Thai-
Danish business commu-
nity, recently established a new company, Emdal Ltd. Emdal Ltd. is based on the
personal expertise of Mr. and Mrs. Alexandersen within a number of areas related to marketing of industrial products, out sourc-
Monica Holmgren retires from office Left for retirement in Sweden by the end of May this year.
Mrs. Monica Holmgren at the Annual General Meeting of the Scandi navian Sociefy Siam next to her husband, Mr. Lennart Holmgren, CTI and
ing, sales training, and consult-
Mrs. Eid Alexandersen.
Ing.
The company is formed as a Thai company making it a convenient partner for companies in-
terested in establishing themselves in Thailand, with the aim to build on common strengths.
"We are still at this stage searching to find the optimal mix of oroducts and business areas to operate within," says Leo Alexandersen, encouraging anyone interested to contact him for an initial discussion. Mr. Alexandersen worked in
.
Thailand for the Swedish company SKF from 1987 to 1990. In 1990, the couple moved to Belgium until 1997, when Mr. Alex-
andersen started working for Fasco Motors fihailand) Ltd. and the couple moved back to Thailand
Mr.
Alexandersen was
elected Chairman of the Scandinavian Society Siam in 1999 and earlier this month reelected Chairman for another vear.
Den Danske Bank online Den Danske Bank, has established a website, where market analysis, information on products
and services is all gathered for easy access - not least for clients living in other time zones than the
main Eurooean. The address is: www.danskebank.lu
Clients may also communicate
with the bank through a web mailbox on the sit6. A special encrypting ensures hat no one else will be able to read your mail. The electronic mailbox will, however only be emptied three times daily - for urgent matters nothing beats the teleohone.
have made over the years. But
Birgitta Ludttke on third floor in a small building on Sukhumvit Soi
will continue to follow
the three Scandinavian Cham-
33. As the Thai-Norwegian
progress of the Chambers with
bers - the Thai-Swedish, DanishThai and Thai-Norwegian Chamber of Commerce on 31"1 of May. Replacing herwill be Mr. John
Chamber two years later was formed and joined the two other Scandinavian Chambers, it was time for Monica to move the
interest , . .. and some pride, I suppose," Monica adds with a laugh, Monica Holmgren has indeed reason to be proud. Overthe past
Svengren, a 52 year old Swede formerly employed with Quantas as Area Manager for Scandina-
Chambers' office first to Sukhum-
six years, she has tirelessly
vit Soi 11 and from there two years later to its present location
worked to elevate the Chambers to their present position as three
in Glas Haus on the corner of
of the most respected foreign
Sukhumvit Soi 25. "lt was a tough decision to retire, but in fact one I have been
chambers of commerce in Thailand. Innumerable member ar-
Monica Holmgren retired from her position as Executive Director of
via.
Monica Holmgren resumed office in 1994 as Executive Direc-
tor for the Thai-Swedish Chamber and the Danish-Thai Chamber of Commerce. By that time, the Thai-Norwegian Chamber of Commerce had not yet been established.
The office, which she took over, was the joint secretariat es-
tablished bv her predecessor
planning for quite
rangements, dinners, receptions, golf tournaments - the list is long has been pulled off smoothly due to her organizational talent and firm hand. On ieaving, Monica Holmgren
a while,"
-
Monica Holmgren says. Together
with her husband
Lennart
Holmgren, CTl, she now plans to move back to Sweden. "l know, I am going to miss the members as well as the close
business contacts and friends
I
the
extends her gratitude to the members for all the support she has received over the years.
I
BJC Specialties to represent Danisco Gultor in Thailand Cultor's largest market in Asean. Today, Thailand is second to Malaysia.
The giant Danish food ingredients supplier expects turnover in Thailand to increase sharply with the selection of BJC Specialties as new distributor.
There are currently 60
' Danisco Cultor products sold Denmark-based Danisco Cultor, one of the world's three largest food ingredient suppliers in the world, expects to increase sales Thailand by double digits starting this year through a partnership with its newest local distributor, BJC Specialties. BJC Specialties is a whollY owned subsidiary of Bedi Jucker Public Co., Ltd. which only last year recruited Mr. Peter Emil Romhild, previously head of the chemical division of East Asiatic flhailand) Company Ltd. as its Senior Vice President. in
in
Danisco Cultor has been present '1 in Thailand for 5 years. The company recorded total sales of 350
Thailand. Another six products
mill. Baht in Thailand last year. This year, the target is 400 mill. Baht. In comparison, BJC Specialties' total turnover was last year 800 mill. Baht.
ers, enzymes and pectins. Malaysia is also the head office for the South East Asia oPerations, while the Asia head office is in Tokyo, Japan. The production facilities are in China and Penang, Malaysia. The Danish company oper-
are about to be launched - stabilizers, cultures, flavours, emulsifi-
At a press conference in early
April, Mr. David Last, Danisco Cultor's general manager for
Asean, Australia end New Zealand said that with the annual growth of 6 -8 percent in the food
industry here, Thailand would within short become Danisco
ates in 40 countries worldwide -
with an annual turnover of 2'1 ,000 mill. Bahtandastaff of 3,200em-
ployees.
Ambassadors'AS Danish Ambassadors from the
two months and lately several Indonesian ministers visited Denmark. More Danes are coming to
cultural expods also picked up, but the country still remains too reliant on its export of electronic
Asean region in April met in Bang-
stay for a living in Jakarta, and all
stayed during the
components which makes up 40
kok for their annual review and
crisis,
coordination of planned activities, The Royal Danish Embassy on Wednesday April 5 hosted a lun-
Sternberg said, adding that at
making the country vulnerable to
present Denmark planned to
competition from most other countries in the region, he ex-
By Gregers Moller
cheon for 40 businessmen in Thailand involved in theThai-Danish business area to meet the Ambassadors, lndonesia
Ambassador Michael Sternberg
adoot lndonesia as a new Danida program cooperation country instead of lndia. When asked by Mr. Lars Boe, Diethelm & Co., what the situation would be like if the frail oresident Wahid should die or be forced to steo down for health reasons and his Vice President of a different party should take over,
percent of the total exports
-
plained.
It also seems, that the government has managed to get good honest teams of economists put together to focus on the
necessity of recovery from the
state of affairs in "his" country. His
Michael Sternberg dismissed
main point was, that since the election turmoil, Indonesia had been struggling to turn itself into
speculating in Mr. Wahid's health hainn thai l'rqrl
cnsls. "Cronyism is the old evil, left over from its heydays during the Marcos era. In fact, residents of more than 20 years claim nothing much has really changed."
a democratic society and the situ-
The Philippines
Danish community form a Cham-
ation was now stabilizing. "We have been through some ups and downs. I predict, that we will see more ups in the near fu-
Next speaker was Ambassador Peter Rosting from the Philippines, where he was posted less than half a year ago. But having earlier been Consul General for Denmark in Hong Kong, he was
ber of Commerce or a Business Assoclation as in Thailand and elsewhere. They are generally a well behaved crowd(l), but they don't even have a Scandinavian
from Jakarta was the first ambas-
sador to give a briefing on the
ture," he said. "lndonesia is on its way. All the fundamentals are in place from the Suharto years, roads, etc. in good condition. We have been endowed with abundance of natural resources, they are still
there when the exploitation can
go back on full scale. Furthermore, the interesf rate is 12-13 percent and stable. Last year, the inflation was 0 percent. - this year probably 6 percent. And the currcnmr ic ctahla " President Wahid is expected to visit Denmark within the next 10
"We would like to see our
obviously already well acquainted with the situation.
Society," he added. Singapore
"l am new, but information
From Singapore, Ambassador
abounds. I have never been to a city where more rumours circu-
economy of the Philippines seems to be coming back on
Jorgen Orstrom Moller spoke on the Singaporean determination to continuously improve its image. Singapore already has a reputation for being hard working and disciplined - now they want to be seen as "creative" as well. Sin-
track together with other coun-
gapore should also be "World
tries in the region. "There are indications of an
Class" in every aspect. When he mentioned to some friends, that Singapore Aidines was "one of the
late and where they have a more "lively" press," he joked.
He reported, that
the
increased import. Last year, agri-
best in the world", they seriously deolored that their airline was not considered in a class of its own, "Right now, everybody is going for "Value Added". lt meang you find a product you like, then
you copy it while adding somc new function to it!". Then you have a notebook with an alarm clock...
In its ongoing competition with HK, Singapore feels it holds the upper hand in the window since the Chinese take over of the former British colony and the delayed recovery of the Hong Kong economy. "lf you are looking at Asia in a regional sense - Singapore is the place to be, they say. Hong Kong should be considered only by companies focussed mainly on Southern China." Mr. Orstrom Moller saw thls competition as a benefit for the region. "lf Singapore and Hong Kong
together do not have the power to introduce a new economic development in Asia, I doubt anybody can," he said. Malaysia From Malaysia, Ambassador Lelf Reimann assured the participants that the Malaysian economy remained open during the heat of the Asian economic crisis - despite the dominating perception around the world - and still was ooen. "Malaysia did it "their way" but
Business Briefi ng this year a growth of 6 percent is
expected," he added, raising a few eyebrows in the audience. The twenty five Danish subsidiaries in Malaysia are doing fine and more Danish investments are picking up, Mr. Reimann reported. Carlsberg has bought another 25
percent share in their brewery, and Rockwool has established a
factory in Malaysia.
"They view Malaysia as a good regional production base and a good testing ground because of its mix of ethnic groups," he explained.
Vietnam and Laos
Vietnam and Laos was covered byAmbassador Ove Ullerup, who identified the privatization of state enterprises and the liberation of the private companies in Vietnam as the main obstacle to a further development of the Vietnamese economy. "Vietnam underwent a rapid
development from 86
to
Vietnam's population growth. "lf I was an investor, I would probably be cautious," he said. As for vehicles, he mentioned the Danced funds and the Danida private sector program. Using the
Danish Mixed Credit schemes seemed also to be an option following a recent relaxation by the government.
When asked by Tom Sorensen, DFDS Jumbo Transport, to estimate the business development in Laos, the ambassador mentioned that he was re-
would like to be in the future world," he added. The Danish embassy in Thailand covers also Cambodia and having just returned from a visit there, the ambassador reported that there were some positive developments to be noticed.
normal now, with the economy much in the hands of the Thais and the politics in the hands of the Vietnamese," he added with a smile.
Some Danish companies,
mainly by liberating the agricultural sector. That was relatively easy. Now the task is to privatize
there, had in his mind not done it because of business to be done in Laos, but simply to use donor funds or utilize unused quotas for exporting to the European Com-
that the growth should rather be 6 - B percent to compensate for
portance, it would spell worse trouble if the election rules for the lower house were not clear. Economically, Thailand is doing well, he reported. The official groMh rate is 4 percent and many believe it will turn out to be higher this year. The doubts are whether the reform of the banking sector is substantial enough. "Thailand should in my opinion staft focussing on where they
economic crisis 6 month ago with 150 percent inflation and runaway costs and public servants that did not get paid. "But things should be back to
who had established themselves
sador reported - adding that it was however his personal view
house. Because of its greater im-
cently there. Laos had a severe
96
the State Owned Enterprises and liberate the private companies," he said. Vietnam is stable in a political sense. So is the economy with a 4 - 5 percent growth, the ambas-
the next election to the lower
munity.
Since the election in 1998 which made Hun Sen the sole Prime Minister, the donors had
been coming back. Tokyo recently pledged 0,5 bill dollars bilateral aid to forestry development and scaling down the military.
More countries are expected to
pledge additional funds when they meet by the end of May at a donor meeting in Paris. "Crime is a problem. And the
Khmer Rouge problem is not Thailand, Cambodia, Myanmar Reporting on Thailand, Ambassa-
dor Niels K, Dyrlund pointed to the volatility of the political scene expressing his concern that the tension might not ease off before
solved but seems to be handled in a responsible manner," he said. "Myanmar is a different story Mr. Dyrlund went on, adding that
Continued page 12
PffOfOS: On the left hand side, main photo, shows the ambagsadors on the terrace of the Danish r's r. esidence, From left Peter Rosting, Manila, Michael Sternberg, Jakarta, Bent Dahl Olsen, Consul General in Ho Chi Minh City, Jorgen Orstrom Moller, Singapore, Niels K, Dyrlund, Bangkok, Ove lJllerup, Hanoi og Leif Reimann, Kuala Lumpur a m b a ss a d o
On this page, photo to th:e left shaws the seating in the dining room ol Ambassador Dyrlund. The ambassadors were seated one at every table making it possibte to get acgualnted during the lunch. Clockwise next is: 1) Mr. Ole Madsen, ScanEast, in conversation with Mr. Michael Schutz, The Arrivals Co,, Ltd. 2) Mr. Lars Boe, Diethelm Co., Ltd. and Mr. Jim Napier, Carlsberg (Thaitand) Ltd, talking to A;mbassadar Niels K. Dyrlund. 3) Mr. Gregers Moller,
Scand-Media Corp., Ltd. talking to Consul General Bent Dahl-Olson, and 4) Mr. Michael Ascot, Amrop International, in conversation with Ambassador Jorgen Orstram Moller, Singapore, Mr. Jan Vistisen, &'rli Jucker Logistics Ltd. and Mr. Anders Normann, The East Asiatic Company (Thailand) Ltd.
lt
ASEAN
Danish DZThailand exhibited in Singapore
Business Briefing Continued from page
the front between the NLD and the government was frozen and had remained that for months. "The Myanmar economy is
DZ Thailand in March
participated at the annualexhibition in Singapore offering its full range of cards as well as machines for personalizing individual plastic cards.
not in total shambles, but he said.
Handling the controversial hu-
man rights situation was a Problem. "Even providing humanitarian
phone on the stand.
than 50 million cards, dz thailand is the leading full service card
manufacturer in Asia together with its sister operations in Malaysia and the Philippines.
"We have reached this level only by following strictly our basic principles," says Mr. Jorgen Schmidt, CEO of dz thailand co., Itd. as well as president of the dz group of companies. Jorgen Schmidt was himself present at the stand in SingaPore during the exhibition taking first hand care of the visiting new and
potential clients. nr rrsclrres On rUn"\A/e v vv nriclc v,,vv ning a first class operation, behaving decently and ethically in all our business transactions. When we make a deal, we execute our responsibilities in an orderly and trustworthy manner," he says. Customer loyalty and orientation is an essential part of the dzsuccess story: "lt is the customer who PaYS our salaries. Therefore, everY customer's wish should ricochet like a bullet through the organi-
zation
-
deal is only a good deal if it is good for broth buyer and seller," Mr. Schmidt states.
under the Danish Ministry of Commerce reads.
The EKF tightened the rules
I2
in 1998 demanding bank guaran-
tees on all transactions on lndonesia, Thailand, the PhiliPPines, Malaysia and South Korea. This is no longer needed for any of the countries, except for Indonesia. "The situation in Indonesia is slightly different. There is an economic growth, but the Political stability is still rather fragile," the statement says. Head of EKF's credit depanment, Mr. Jan Vassard adds that he feels it is imperative that the reforms initiated are followed uP and implemented.
"The economic progress ol the region has just started, and it is imperative for a continued posi-
others say the humanitarian effect should be evaluated seParatelY," he said.
At the factory in Bangplee,
On behalf of the particiPants at the lunch, the President of the
work day and night to live up to this policy.
Danish Thai Chamber of Commerce, Mr. Tom Sorensen finally thanked the ambassadors for taking their time to brief the business community of the situation in the region. Mr. Sorensen summed up the impression that all over the region the economy seemed to be turning to the better now. "Hopefully that will bring more Danes out here to enhance our Danish Asean business community," he said.
The dz cards range from loyalty cards to Visa and MasterCard
and hightech lC cards for GSM mobile phones. The production facilities are safeguarded according to security systems standard 2 authorised by Visa and Master gm
Card.
keeping in mind that a
The Danish State Export Gredit Agency no longer needs a bank guarantee to grant credits on business with customers in Thailand.
aid is an issue as some PeoPle insist that letting Red Cross assist is just another way of suPporting the government, while
more than 200 skilled employees
Danish credit institution relaxes rules on Thailand Financing business with comPanies in Thailand has been made easier for Danish companies, as the Danish State Export Credit Agency no longer needs guarantees issued by banks in Thailand. Now, the name of a solid client in Thailand is enough. "We have followed the development closely, and we are now pleased to inform that we are once again ready to offer Danish companies favorable credit conditions for financing export orders to Thailand," a statement issued by the Eksport Kredit Fonden
its
present state is a pity because they could do so much better,"
Jorgen Schmidt, president of the dz grouP taking the
With an annual output of more
11
tive development, that the coun-
tries continue the structural reforms of both their financial sectors as well as their commercial legislation. Our change in Policy on the East Asiatic countries is based on an individual evaluation of each country, We will continue to monitor the situation in each country closely to be able to offer
Danish exporters competitive
Better roads last longer Fibertex A/S of Denmark, rePresented in Thailand by Berli Jucker Engineering, recently held a seminar promoting the products of the
company. Fibertex is marketing Fibertex
Geotextile - an advanced technique developed by the Danish company for paving roads that extends the life of road surfaces.
conditions on Asia," Mr. Jan
The seminar was held at Four
Vassard says.
Wings Hotel.
Asia is the largest region in the portfolio of the EKF with a credit line of 4,1 billion kroner in 1 999 some 20,000 mill. Thai Baht. This
-
is an increase of O,B bill. DKK compared to the year before, equivalent to an expansion of credit to the region of 24 percent from 1998 to 1999. gm
Erik Steen (centre) was the key speaker at the "Fibertex Geotextlie"-seminar.
,i:r :t:.
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-
a
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Carlsberg relaun
Carlsberg Breweries (Thailand) Ltd. in May made a bold move in the premium beer market bring-
was relaunched to come closer
ing back memories of the legend-
to the Carlsberg Beer found elsewhere in the world and - not least to stay ahead of the host of pre-
ary introduction of
mium beer brands, who has
the premium Danish beer brand eight years ago,
Singha Beer in
moved into the Thai beer market in the wake of Carlsberg Major changes includes the design of the Carlsberg bottle "The design of the Carlsberg bottle is the very foundation of the
Thailand,
consumers' perception of the
/*fflf
g GT
when
it
broke
the monopoly of
The Danish
Beer brand
beer brand. The bottle is a wav of visualizing the world-famous (n^-l^h^-^
tr
uansoerg +^^+^t' rasre ," says Jim Napier, Vice Presi-
dent of Carlsberg Breweries (fhailand) Co., Ltd.
"Global marketing $f if'I means ensuring that the same basic Carlsberg valqEkLls f ues are communicated world-wide. This goes for $ the bottle as well as the cans if and other kinds of sales packaging, proven by international market research to have a high visual appeal," he adds.
With the move, Carlsberg
'?
',M8
Brewery [hailand) Co,, Ltd. is stepping up its efforls to win the tough war of leading the premium beer brands in Thai-
nent Heineken. The current strategy is to develop all the four factors needed to ensure this success - quality, bottling (packag-
ing), marketing and customer
serytce.
According to Jim Napier, Carlsberg will go all the way to maximize the return on its investments in Thailand, which started in 1993 with the opening of the first Carlsberg Brewery right next to the Highway 41 leading out north of Bangkok. "As for quality, Carlsberg Beer has always used premium raw materials and modern production facilities to achieve freshness and pleasurable taste. This won't change," Jim Napier assures the consumers. "Our bottles have, however,
been changed to the color of standard green used in Denmark and elsewhere and our cans have been redesigned to support sales
promotion. As for Carlsberg's market leading draught beer, more advanced equipment will also be used to maintain freshness," he adds.
As a marketing activity
land. First and foremost
unique for Thailand, the company has launched a new label with a
against its worldwide oppo-
fascinating gimmick: The word
'COOL' appears on the bottle when the beer is cold enough for drinking!
To move closer to the consumers, more suppon was recently given to football and music circles. The company is the sponsor of Liverpool Football Club in England and a sponsor of Euro 2000 Football Tournament to be held in Belgium and Netherland between June 1O and July 2, 2000. In April, Carlsberg launched a Euro 2000 promotion activity linked to the new green bottles.
Carlsberg fans may have the chance to win one of ten ticket to fly to the Netherlands to witness the final match of Euro 2000 on July 2 as well as many premium prizes. The arrangement - including air fares, food and accommodation - will be made for 10 winners, worth 100,000 Baht each. Regarding the service for premium customers, this task has been handed down to a specialized company under Carlsberg
Breweries Thailand Ltd., - the CBTL Trading Co., Ltd. Gregers Moller
ched ln Thal land "Come up to Carlsberg. Move into the world of the long COOL Dane," is the slogan of the campaign. From the press conference (left hand side page) is Mr. Jim Napier in the centre together with Mr, Sowat Sopa and Mr. Thanit Thammasukati. To the right, the trio presents the new cans with the temporary football gimmick
introduced in April
Beer comes in green bottles - any Dane knows that.
On the back of the bot'tle is a Cool label - the word COOL only appears if the beer is cold
enough for
drinking! The former gold wrapper has been replaced by a new cap and a label at the neck. Under the cap is a number used to enter the competition for ten tickets to the Euro 2OOO Football finals in the Netherlands July 2 2OOO
The Carlsberg brandname is in elevated text on the upper
part of the bottle.
l5
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z
Electricity delegation to Denmark
DISA Nordfab at
Entech Pollutech
H.E. Mr. Vibulya Kuhirun, Gov-
ernor of Provincial Electricity Authority, and a delegation from PEA visited Denmark in April to further enlarge their knowledge about Danish know-how and expertise within electrical supplies and related areas.
DISA Nordfab gearing up
for new factory opening in July.
A high level meeting took
DISA Nordfab participated at the Entech Pollutech Asia 2000 ex-
place at the Danish Ministry of Foreign Affairs to discuss fi-
hibition at Bitec in May with staff oulled in from Disa Nordfab comoanies in other countries in the region as well. At the fair, DISA showcased in particular the Danish designed
nancing opportunities and a visit was paid to NKT Cables to see their new high tech sub-
marine cable factory, from where almost 25 km submarine
cables for the PEA projects, which were signed last year, will be delivered.
Filter Cartridge FMC200 which works with different filter materials according to what kind of dust, it is supposed to control -
Denmark to join
light, fine, coarse, sticky, free flow-
Staff at the DISA Nordfab stand at Entech Pollutech Asia 2OOO where the different systems marketed by the company was successfully displayed.
ing, damp, dry or even electro^+^+i^^1f,, ^A^-^^A Jrduudily ur rar gvu,
The outstanding qualities at the Filter Cartridge has been rec-
the Euro? Danish voters will on September 28, 2OOO decide if Denmark
should join the common European currency, the Euro. The debate has for some month been gearing up, with the Confederation of Danish lndustries and the
Danish government advocating for a Yes to join. A survey in early May showed a pro-Euro percentage among the
ognized by Thai company Chromalloy (Thailand ) Ltd.-a
major manufacturer of aircraft parts-who earlier signed a contract for DISA Nordfab to install this type at filter at their factory. The stand was manned by among others Mr. Lilpo Sarikka (Finnish), South East Asia General Manager, and Mr. Dan H. Peder-
sen (Danish), Branch Manager
two companies before the opening of DISAs new production fabased in Malaysia. The cooperation between Thailand and Malaysia was first step in a build up to a closer cooperation between the
cilities in Thailand in July, where a representative from the Danish head office will also be present. gm
- against 42 per cent against adopting the new currency.
E\A Kitchenware
Surprising drop in exports
now in Thailand
voters of 48 per cent
A drop in the Danish exports
is
eroding the Danish trade balance surplus. In February the surplus was only 0,4 bill. DKK, which was less than expected. According to the Danish daily Erhvervs Bladet, the problem is mainly a drop in export of industrial goods of 4,8 per cent. Consultant Klaus Rasmussen, Confederation of. Danish Industries, can think of no obvious explanation, since the oth"er EU countries experienced an increase in their expons. "Still, it is too early to be worried," he says, adding that he is looking forward to see the trade figures for March.
its superior design and function-
EVA kitchenware from Denmark is now available in Thailand. The
ality but also in its combination of
Danish brand name is repre-
materials used in the various
by Scanproducts Co., Ltd., which already represents a number of
items.
sented in Thailand
other top end Scandinavian brand names such as Menu, Stelton, Hamlet Danish Design, Marie Sohl. Initially, the EVA products will be available onlyfrom three stores in Bangkok, the ISFIAN at the Srh
floor of the World Trade Centre, at "anyroom" at Siam Discovery Centre on 4'5 floor and The Em-
porium Department Store,
5th
"l believe especially the EVA Solo series will find a market among design and quality con-
This EVA lce Cube Cooler is functionality driven Danish design at ifs best The product combines an ice cube tray for the fridge, an icebucket and ice tongs for serving,
scious consumers who prefer to pay a little more for an outstand-
ing product," Jens Bergsoe, Scanproducts Co., Ltd. says. In Denmark, EVA has been standing for quality and functionality for more than 50 years. The EVA Solo series has been designed by two young, Danish de-
-'
t
4'.
il""J'T#o'%f,
floor.
;j:?;:'"?':'
EVA products are different from other kitchenware available in Thailand because not only of
sented Danish design at several internationalexhibitions. r
'1
ll
Mr. Kjeld Ranum knows Bangkok well
President of Trade Council appointed
from his years at the helm of Sabroe. This photo shows Mr. Ranum (right) with Mr. Steen Poulsen at the time he established Sabroe in Thailand.
Kronborg yet to be discovered Cafe Kronborg in Soi Diana,
Pattaya, was highlighted
in
Bangkok Post as one of the leisure spots waiting to be discovarad in Pattarre
The restaurant, owned and managed by Bjarne Nielsen for
Mr. Kjeld Ranum, a well-
known Danish industrialist, to be the first president of the newly formed Danish
more than ten years, was
Trade Council
choice available in Pattaya. The paper hailed Cafe Kronborg as a "no-frills, westerners' western bar that ignores style to offer honest, down-to-eafth and thor-
picked by the newspaper to be
an example of the variety of
.
Mr. Kjeld Ranum, a well-known Danish industrialist, was on May
are Farmer Bent Claudi Lassen
ment agencies. On March 1, the
(vice president); Managing Direc-
staff of the Trade Council was
10, 2000 appointed the first presi-
tor Jorgen Andersen - JAI A/S;
dent of the newly formed Danish Trade Council in a press release issued by the Danish Ministry of
Managing Director Lars Andersen - Business Council of the Danish workers unions, Director Carsten Toft Boesen - NIRAS: Managing
physically brought together at the offices of the Ministry of Foreign Affairs on Asiatisk Plads in Copenhagen. One of the major tasks awaiting the Trade Council is to encour-
Foreign Affairs. "He is a significant and expe-
rienced business leader, who knows Danish business and the needs of its companies from the inside," Mr. Helveg Petersen, Min-
ister for Foreign Affairs, was quoted in the press release. Mr. Ranum has over a relatively short span of years been at the helm of a number of the largest Danish companies like Danfoss. Gerni. Sabroe and Aarhus
Oliefabrik. He is furthermore
president of the board of Migatronic and Memory Card and a board member of Superfos In-
dustries, J.C.
Hempels
Skibsfarvefabrik, the Danish newspaper Politiken, the lO fund and lFU, Industrialization Fund for the Developing Countries.
Director Susanne Folmer
-
P
Lykkeberg ApS; Managing Director Freddy Frandsen - Aalborg Industries; Managing Director Doris Gross - Broen Armatur A/S; Director Soren Moller Nielsen - Den Danske Bank; Director Lisbeth Scott Reinbacher - L&S Flag; Concern Director Peter Warnoe Aston lT Grouo A./S. In appointing the board, the Danish Government has emphasized the imoortance of oroviding the Trade Council with a broad knowledge basis from different sector of the Danish economy. lt is expected that the board will assist the council in becoming a
more orofessional oartner for Danish companies both domes-
ticaliy and on the international
age more small and medium sized Danish comoanies to enter markets abroad. "We are about to create some tools, which hopefully will facili-
tate this, offering our partners access to a global network of 300 Danish trading officers in place at 100 Danish embassies, consulate
generals and trade offices worldwide," the foreign minister said. It is expected that the Trade Council will make it more trans-
parent for companies, where to turn for assistance. "With the increasing globalization. Danish comoanies often find them selves on far away and unfamiliar markets. ln situations like that they need advice, e.g. regarding the political and economical risks on that oarticular mar-
"His deep understanding of the challenges imposed on the
arena.
Danish companies by the accelerating globalization a major ad-
was formally established on Janu-
ket, which the Trade Council
ary 1,
through its foundation in the Min-
vantage," the foreign minister
ihe Ministry of Foreign Affairs export activities previously handled by other ministries and govern-
added. Other members of the board
The Danish Trade Council 2OOO
by gathering under
oughly delicious Danish cuisine". Whatever that means, the
last part about the food is for sure true.
Spelling Mr. Nielsens name
as 'Neilsen' (but who doesn't) the paper mentions his open mind and willingness to always Iend a hand and give his assistance to anyone who askfor his advice - included in the buffet price of 250 Baht.
Danish Film in Thailand Danish film was represented at
this year's EU Film Festival in Bangkok from May 18 -28 at Emporium and Central Rama lll
with "Festen" (meaning: The Party) by film instructor Thomas Vinterberg. The EU film festival moved to Chiang Mai from May 30 -June 17, where the Danish film is scheduled for showing June 2.
istry of Foreign Affairs is especially
well placed to
offer."
gm
Top Danish Gymnasts on
Thailand tour A team of elite gymnasts from Nordjyllands ldratshojskole plan to tour Thailand with a show from July 5 -22,2000. According to the plans, the team will perform in Chiang Mai, Chiang Rai and Nakorn Phanom.
18
Jebsen & Jessen assigned Leica distributor in Thailand The German camera
ln the middle to the left is Mr.
manufacturer expects Jebsen & Jessen to double their sales within Thailand during the next two years. Jebsen & Jessen took over the product from Schmidt & Co., Ltd.
Yudhana who will be in charge of carrying out Jebsen & Jessens's business plan for Leica in the coming years. ln the middle to the right is Mr.
When the world famous German camera manufacturer Leica was
The man to watch is Yudhana Chunhapak, General Manager of
looking for a new distributor in
Jebsen & Jessen Marketing [) Ltd., who is in charge of carrying out the business plan of Leica in
Hans Ulrich Hansen, head
of
the Jebsen & Jesen group of companies in Thailand.
Thailand, the good news is they decided for the Danish company Jebsen & Jessen Marketing (fhailand) Co., Ltd. The bad news - for Jebsen & Jessen - could be that the German company expects a doubling of the turnover in Thailand within the next two years. "We expect our annual sales
to double in the next two years," Norberth Strauch, Leica's vice president for marketing, said at the press-launch on April 19, 2000. Apart from cameras, Jebsen & Jessen will market lenses and other oroducts from Leica in Thailand as well.
Previously, Leica was marketed in Thailand by Smith and Co, which later decided to exit
Thailand. On his side is the
from the consumer market.
year of taxes on cameras and
The Asian region last year accounted for only 2 percent of the total sales of Leica products
lenses to only five percent. Mr. Yudhana expects annual sales in Thailand to reoresent 35 percent of Leica's sale in the re-
in the world. This is what Jebsen & Jessen is expected to change.
government's lowering earlier this
glon.
gm
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l9
Danish National Day celebrated in style A well attended reception was held at the Embassy and the business community had sponsored the insertion of a special supllement in the Bangkok Post HRH Princess Maha Chakri Sirindhorn's arrival at the Dulwich lnternational College.
Dulwich officially opened Dulwich International College in Phuket - the Thai subsidiary of
the school in London attended by prominent Thais like HSH Prince
Bhisadej, Anald Panyarachun and Arsa Sarasin - was APril 26 officially opened by HRH Princess Maha Chakri Sirindhorn. Touring the school after the
official opening ceremony, HRH stopped frequently to look the students over the shoulder and
Privy councillors Gen Pi chitr Kull ava n ijay a a nd ACM Siddhi Savetsila joined the reception at the
paid an interest in several details of the school. Headmaster Mr. ChristoPher Charleston reported, that afterthe
Royal Danish Embassy celebrating the Danish National Day and congratulating Queen Margrethe of Denmark on Her Maiesty's ffi years birthday. Seen with Ambassador and Mrs. Dyrlund (centrQ are (from left) Dr. llbhasrt Krishnamra, Gen Pichitr, ACM Siddhi and Apinan Pavanarit.
initial four years of operations, Dulwich lnternational College has become an integral part of the
local Phuket community as well
as the international expatriate community of Thailand for whom
the school is an excellent alternative to sending their offsPring
back to their home countries to obtain the best education available.
Young lT Danes The Danish National Day is the birthday on April 16 of Queen
the guests were prominent members of the Royal Thai Court, PrivY
Margrethe ll of Denmark. This year, it was the 60th Birthday of
councillors Gen
Kullavanijaya and ACM Siddhi
Her Majesty and the celebrations of the National Day was consequently marked in more style than
Savetsila.
ever.
f
All efforts had been Put into creating especially beautiful surroundings for the reception held on Monday April 17th at the Royal Danish Embassy. A band from the Royal Thai NaW was playing Danish and Thai music and among
20
Pichitr
members of the Danish Thai business community had sponsored the insertion in Bangkok Post of
a double page, featuring Queen Margrethe ll on the occasion of
In his short speech, Ambas-
Her 60 years birthday, Her
sador Niels K. Dyrlund toasted
Adulyadej, adding a personal wish for His Majesty's to enjoy
Majesty's special relationship to Thailand, the Danish-Thai Chamber of Commerce as well as the charity contributions to Thailand donated by the Danish Women's Network "Margrethe Klubben".
many happy years of good health.
gm
irst Her Majesty Queen Margrethe of Denmark, then His Majesty King Bhumibol The day before, on Sunday
April 16, eighteen prominent
emigrate The emigration of 25-34 year old Danes to England and USA has increased 25 per cent over the past five years. The emigrants are mostly young computer experts,
hunting for digital gold in the growing lT business. Confederation of Danish Industries say, the size of the emigration is becoming a problem. Not all go for higher wages, manY
simply go for more challenging jobs.
21
Flowers for hours... Executive Director, Mrs. Monica Holmgren had prepared flowers for Mr. Anders Nielsen (right) outgoing President of the Danish-Thai Chamber of Commerce, and Mr. Poul Weber (centre) founding member of the chamberwho likewise stepped down from the board.
Annual General Meeting elected new President Maersk, was replaced by Mr. Tom Sorensen, DFDS Jumbo Transpoft as President of the Chamber.
its Annual General Meeting at the Royal Danish Embassy.
The evening had been enhanced with a dinner speech by H.E. Pisit Leahtam, Deputy Min-
ister of Finance, followed by questions to the minister.
The meeting started slightly
late to allow for any member
Cool Sorption fthailand) Ltd. 3656/35-36 11lh Fl.Green Tower
Building, Rama
than a third of the members of the
board were retiring, and only some were willing to be nominated for election for another Ierm. Kamthorn Ounhirunskul, Lars Boe, Tom Sorensen, Vagn Pedersen, Michael Schulz, and Jorgen lb Hedes were election or reelected members of the board,
Deputy Minister of Finance Pisit Leahtam (left) during his
dinner speech to the DTCC members and Mr, Tom Sorensen (above) thanking the members for their confidence
in electing him new President of the Chamber. Danish Thai Chamber of Commerce had to cover 53,000 Baht. Vice President Anders Normann then took the floor to thank
stuck in the traffic to arrive. The meeting then proceeded by elect-
not elected.
ing the host of the evening, Ambassador Dyrlund, to be chairman of the meeting. Mr. Dyrlund gave the word to the President, Mr. Anders Nielsen, to report on last year's activity. Mr. Nielsen mentioned the many suc-
Other business during the meeting was election of auditor
cessful events during the year,
to Executive Director Monica
crowned by the Millennium Ball in February with the other Nordic Chambers of Commerce, where
Holmgren. Lars Boe answered,
Anders Nielsen replied, that it had been four years which he had enjoyed very much. Anders Normann then continued thanking Mr. Poul Weber,
that the board had already re-
founding member of the Danish
ceived several applications and expected more. The selection would be done together with the
Thai Chamber of Commerce, for his tireless contribution through the first ten years of the chamber and presented him with as bououet of flowers as a small token of aooreciation,
Skoller was the major attraction. The Ambassador then gave the word to Mr. Axel Blom, the treasurer of the Chamber. Reooding on the state of the finances of
and others. Underothers, several members took the floor on a number of issues. One member inquired into the
progress of finding a successor
Thai-Norwegian Chamber of Commerce and the Thai-Swedish Chamber of Commerce.
Poul Weber
-
who retired
the outgoing president Anders Nielsen for his competent stewardship of the Chamber during two terms in office.
After the meeting was formally closed, a splendid buffet
Pacific 2000 Co., Ltd. 17h Fl., Suite 1308 One Pacific Place 140 Sukhumvit Road, Klongtoey Bangkok 101 10, Thailand Tel: 254 6720 - Fax: 254 6724 Mr. Anders Lundquist Berli Jucker Public Co., Ltd. 99 Soi Rubia, Sukhumvit Soi 42 Bangkok 101 10, Thailand Tel.: 367 1111 - Fax: 367 1000
Mr. Peter Emil Romhild Kitchen Tech Co., Ltd.
Room48-51 ,3F|. The Promenade 2/4 Wireless Rd.,
Lumpini, Bangkok 1 0330, Thailand
Tel.:252 0B2B - Fax: 252 0668 Mrs. Constance Ma Charuvastr Mr. Charn Charuvastr Hempel Coating i/Qinnannra\ v/ Pio ltd \v|| |Ygvv|
c/o Geis Cargo JM Thailand Ltd. 75/35-36, 124 Fl., Richmond Building Sukhumvit soi 26
from the board - asked the mem-
bers to think carefully before
dinner was served on the terrace
101 10
there seemed to be no surorises in terms of money uRaccounted for. In fact, the Chamber was financially quite secure with 1,4 mill. Baht in the bank,
spending the money in the bank,
ofthe residence ofthe Royal Dan-
"Please don't use it all," he
Tel.:261 1920
ish Embassy, foiiowed by Deputy
Mr. Morten Porsild
board members. This year, more aa
Road,
Tel.:367 3481 - Fax:367 3243 Mr. Moften Reimer Hansen
the Chamber, Mr. Blom was pleased to note. that this year
The Ambassador then proceeded to the election of new
lV
Klongton, Klongtoey, Bangkok 101 10, Thailand
while Gregers Moller and Flemming Skov were nominated, but
the Danish entertainer Eddie
Confederation of Danish Industries has informed subscribers to their newsletter "Nyt fra Dl om Afsaetning" that the paper-version of the newsletter from now on will be regarded as a secondary media. The electronic version of the newsletter is to be found on: WWW.di.dk This will be the original - while the paper version will collect only the most important news and news which is not yet too old, writes Dl (in its paper version) to its subscribers.
New DTCC Members
Mr. Anders Nielsen,
Danish-Thai Chamber of Commerce on February 29,2000 held
Danish Industries online
advised. Sayumporn Sujintaya replied, that some of the money was already earmarked for known expenses, - referring to a loss on the Millennium Ball of which the
Klongton Klongtoey Bangkok
-
Fax:261 1932
Minister of Finance Pisit Leah-
tam's speech on the Thai economy, ref lecting on the present ohase of the economic recovery process. Gregers Moller
Mr. Choopong Angpirol c/o Arllink Co., Ltd.
BO/12-14 Soi 58/1 Lad Prao Wangthonglang Bangkok 1031 1 Tel. : 933 7 022-3 - Fax: 933 7024
Something in the a if... Sawdust, woodchips and a whole lot more - undesirable, yet unavoiable elements that
affect production, pollute the working environment and accelerate wear and tear
on machinery. That's why there are many good reasons for ensuring that your extraction and ventilation system can cope with the seriousness of the situation" For more than 20 years, DISA NORDFAB has been working in close consultation with the woodworking industry. The result has been several thousand reliable solutions that fulfil
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DISA
23/1 10-1 13 Sorachai Building, 25th Floor, Soi Sukhumvit 63 (Ekamai), Sukhumvit Rd., North Klongton, Wattana, Bangkok 10110 Tel. +66 2 714 3989 (Hunting) Fax: +66 2 714 3983 E-mail: disath@disacenter.thweb.com
www.disacenter.com
New MembershiP Directory published Denmark in Thailand 2000 in new updated edition. With the names of 189 Thai-Danish businessmen and comPanY details about 61 corPorate member companies of the Danish-Thai Chamber of Commerce, the Yearbook "Denmark in Thailand" in its
present positive develoPments in
the bilateral business cooperation.
Members, who should wish to obtain an additional coPY, may
contact the Chamber's office.
fifth edition is simply the most
Readers, who are not members, may purchase a coPY from either the Chamber, the Royal Danish Embassy or Scand-Media CorP,, Ltd.. See contact details on Page
valuable source available about companies and individuals in the Danish-Thai business communitY.
The book contains also the updated By-Laws of the Chamber, making it a useful reference book regarding the Proceedings
four.
of the Annual General Meeting as well as the duties of members and
Dearaarlr irr
the benefits they are entitled to.
fta{aaO
The sections on Denmark, Thailand and the Trends in the
----fr--n L\-t
"Denmark in Thailand" is sold at 1,AOO Baht excl. VAT if purchased in Thailand. The price is excl. mailing cosfs if
ol -
""".,",ililH:g::n*
ordered from abroad.
t I
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Th" A.P Moller Group was founded in 1904 in Denmark. Since then, the Group has orown into one of the world's iargest shipping organizations with more than 325 otfices in more than 100 counlries worldwide employing over
frlaersk Group Thailand As u memb", o{ the A.P Moller Group, Maersk Group Thailand provides a comprehensive range bf activities within logistics, trucking, brokerage, crewing, and shippinq. These activities are carried out 6y the Maersk GrouP Thailand within 4 companies : . Maersk Sealand . Maersk Logistics . Banqkok Marine . sia; Shoreside Services
The brief visit included a visit to the Bangkok Port as well as a tour on the river bY long tail boat.
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Chief Executive of DFDS A/S Mr. Thorleif Blok and the Air & Sea Director Peter Larsen to Bangkok. Mr. Blok was on his first visit to Asia following the recent take
over of what is now the DFDS Jumbo Transport Companies in South East Asia.
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Top executive visited DFDS Jumbo Transport DFDS Jumbo Transport recently
Danish Export to Thailand has been updated and reflect the
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When in Bangkok, a visit to the river is a must. From left is Director and CEO of DFDS Jumbo Transport Thailand; Mr' Tom Sorensen, Mr. Thorleif BIok and Mr, Peter Larsen.
We serve mainly foreign companies in Thailand for whom design of an international standard, economical re-use of existing graphic material and proficienry in English, Thai and the Scandinavian languages is of importance as well as personal service and delivery on-time.
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25
---l
How did business with the EU go?
Useful Gontact ROYAL DANISH EMBASSY
Commercial Section 10 Soi Attakarn Prasit Sathorn Tai, Bangkok Tel.: (66 2)213-2021-5 Fax: (66 2)213-1752 HE Niels K. Dyrlund
Ambassador Mr. Henrik Petersen Counsellor, Head of Section Mr. Lars Friis Jensen Commercial Counsellor Mr. Attakorn Sarooala Senior Commmercial Otf icer Ms. Srisuda Vilyala Commmercial Officer
Well, funny enough it went to Japan and the
Asean countries! Where did Thai Business Go?
By Gregers Moller When trying to understand Thai trade statistics, one confusing element is that volume, value and currency does not always show the same development. Moving around between these three main viewing points is something of an exercise in mental flexibility: Are we now talking about the development in Baht-terms, or in volume terms, or in terms of value of the volume in Euro.. So, hdw did business go? Well, in Baht terms, during the first seven months of 1999 the value of Thailand's total export to the world fell by 13,2 o/o eoft1pared to the same period in 1998.
In terms of Euro, however, the Thai export increased 1,3 o/o because the average exchange rate during that period was 47,514 Baht per Euro in 1998 against 40,701 Baht per Euro in 1 999. lf we stay with the Thai Baht perspective of a13,2Vo decline in Thai exports world wide during the first seven months of 1999, the exports to the EU declined more than that - a drop of 17o/o -
and so did the exports to the USA, which declined 16,4% The same situation seen in a Euro perspective shows that Thai
exports worldwide during that period increased - as mentioned before - by 1,3o/o, while the export to the EU declined 3,1 %. A somewhat different picture. Staying with the Euro per-
ROYAL THAI EMBASSY
Norgesmindevej 18 DK-2100 Copenhagen 0 Denmark Tel.: 39 62 50 10 Fax: 39 62 50 59 HE Apiphong Jayanama Ambassador
% of Thai Exports
on lilain Partners
10
Mr. Prasittidej Vichitsorasatra
Counsellor SCANDINAVIAN SOCIETY SIAM G.P.O. Box
Bangkok 10501
spective of a decline in Thai exports to the EU of 3,1%, the imports from EU increased 6.6% during the same period compared to 1998. This was, however less than the total Thai imports which increasedT,S%. In other words, if Thailand exported less to the EU than the average drop in exports and also imported less from the EU than the average increase in imports, Thailand must have taken its business elsewhere during that penod. So where did business go? The answer is: to Japan and the Asean countries During the
more profitable than trading with
the rest of the world combined.
Mr. Anders Lundqquist
Chairman
For every 100 ECU imported from
the EU, Thailand exported 156 ECU. That was better than Thailand's total trade balance during the period which showed that for every 100 ECU, Thailand
imported from anywhere, the country exported only 1 17 ECU.
DANISH-THAI CHAMBER OF COMMERCE 140212 14th Fl., Glas Haus 1 Sukhumvit 25 Road, North
Klongtoey, Wattana, Bangkok 10110 Tel.: (66 2) 66'l-7761-3 Fax: (66 2) 661-7764
Also the trend in the trade with EU should be noted. While Thailand's trade surplus with the world declined 25,2o/o duringlhe first seven months of 1999, it de-
clined only 16,5% on the
EU
trade, still leaving a comfortable surplus.
first seven month of 1999, the
Of course, if it was only a
share ofThai exports to the Asean countries and Japan increased as the share of exports to the US and the EU declined.
matter of choice, nothing beats doing business with Denmark: For every 100 DKK Thailand imported from Denmark, Thailand exported 200 DKK. And the de-
lf this direction was a matter
Tel.: (66 2) 653-0492 Fax: (66 2\ 654-1147
of choice, one could question the
cline in the trade surplus in 1999
wisdom of the decision. In fact Thailand's trade with EU was
was only 9,2 %
BECOME A MEMBER OF THE DANISH.TI{AI CHAMBER OF COMMERCE Fill in this coupon to receive further information and a full application form for membership.
Mail or fax the coupon to: Danish-Thai Chamber of Commerce
Contact Name: Company name:
14021214th Fl., Glas Haus
Sukhumvit 25 Road, North Klongtoey,
Address:
1
Telephone:
Wattana, Bangkok 10110 Tel.: (66 2) 661-776L-3 Fax: (66 2) 66L-7764
26
Fax:
Gu/r
YI
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