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der aldersmessigt er placeret sailunen med 2. og 3. g. Som indgang til IB har skolen en pre-IB klasse, som svarer til 1. g matematisk, hvor undervisningen ogsi er tilrettelagt pA engelsk.
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Tlf. +45 557535 00 Fax + 45 55 7535 14 IB-fax + 45 55 75 351'5 c-rnai I adresse: rektorkontor@herlufshol ln.tlk
Eller rektor privat telefon + 45 55 75 Bnsoc os pA srornN
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Bangna-Trad Rd., Bangplee, Samutprakarn
hx: +66 (0) 2 705
1938
Tel: +66 (0) 2 705 1939
a-t
Tel: +66 (0) 2 705 1939
:r
139 Bangplee Industrial Estate, Moo 17
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0540 1938
Thai-Danish Trade News is published and distributed to selected Thai and Scandinavian business executives and officials with an Interest in Thai-Danish relations by Danish-Thai Chamber of Commerce, Royal Danish Embassy and Scand-Media Corp,, Ltd.
of
Danish-Th8l chamber
CommercG 140212141h Fl., Glas Haus Sukhumvit 25 Road, North Klongtoey, Wattana, Bangkok 10110 Tel : (66) 0 2661 7762 Fax: (66) 0 2661 7764-5 E-mail: contact@ dancham,orth '1
Tom Sorensen President Danish-Thai Chamber of Commerce
Presldonl lvlr Tom Sorensen DFDS Transport (Thai) Ltd. Tel : (66) 0 2266 2777 Fax: (66) 0 2266 5666 E-mail: toms@dancham.orth
Ulca-P?Gsldent
HAPPY BIRTHDAY!
Mr Axel Blom Scandinavian Airlines Tel : (66) 0 2260 6252 Fax: (66) 0 2260 6269 E-mail: axel blom@sas.se
lreasurGl Mr Soren Presmann Presmann (Thailand) Co., Ltd, Tel : (66) 0 2962 1151 Fax: (66) 0 2962 1152 E-mail: soren @ presmann co,th
Proglammc
Gommittoe
Mr Prasansak Suwanpotipra Danfoss (Thailand) Ltd Tel,: (66) 0 2379 9800 Faxi (66) 0 2379 9801 E-mail: prasansak@danloss com
Folelgn Chambers Coolditraling
commltteo
ML Preben Hjortlund Schmidt BioMedTech (Thailand) Ltd Tel.: (66) 0 2643 1390-9 Fax: (66) 0 2643 1340 E-mail: preben @ schmidtthailand com
I{omborship Conmltloo
(Challman)
Mr Peter Linnemann llaersk Bangkok Branch Tel : (66) 0 2752 9000 Fax: (66) 0 2751 9575-8 E-mail: thamng @ maersk.com
Mombelship
PR Commitlee
(Chairman) Jorgen lb Hedes
Sun Paratech Co , Ltd. (035) 221 010-8 Fax: (03s) 221 019 E-mail: floorings@access inet co th
PR
"Whatever will tend to fufiher enhance the ties of friendship between the great city of Tranauwasri (Tenasserim) and Athilamas (Denmark), and whatever will facilitate merchants from Athilamas in their continued trade in the great city of Tranauwasri, that we leave to the wits of the Reeth (King) of Athilamas."
On a similar significant document, dated 17th December 1991, we read the names Mr. Andersen, Allan Jensen, Niels Lumholt, Ole Madsen and Peter Miller; no less than household names in the large Danish-Thai business community. The document was an application, the gentlemen were the promoters and the outcome was an approval dated 18rh June 1992 f rom the Ministry of Commerce. From that date on we have been the Danish-Thai Chamber of Commerce.
Committce
Mr Vitoon Lefort Like lt / VL Inteftrade Co , Ltd Tel : (66) 0 2541 6043-7 Fax: (66) 0 2541 5786 E-mail: likeit@ likeit.dk
lvlr,
381 years have now passed since the earliest recorded visit to Siam by a Danish ship. A proclamation was issued by the Governor of the Siamese province of Tenasserim on "the 131h day of the Waning moon of the first month in the year Raka Trinisok" which corresponds to the 1Orh December 1621. Tenasserim was the principal porl of Siam during the Ayuthaya period; today it is parl of Myanmar. The proclamation was concluded by the following paragraph:
Gommittee
Mr. Allan Jensen APV (Thailand) Lld (66) Tel.; 0 2367 5341-6 Fax: (66) 0 2367 5019 E-mail: ajensen @aptrco uk
Ex ofltcio lv|r Jesper Vibe-Hansen Royal Danish Embassy Tel : (66) 0 22 1 3 2012 #17 Fd: (66) 0 2213 1752 E-mail:jesvib@um dk
Executive Dlrcclor Mr John Svengren Danish-Thai Chamber of Commerce Tel : (66) 0 2661 4462 Fax (66) 0 2661 7765 E-mail: contact@ dancham orth
Many visionary corporate leaders have played an important and active role in the Chamber over the last decade. Actually even years before the statutory and first general meeting at the Royal Danish Embassy in December 1991, where Peter Miller was elected the
President. Past presidents also include Poul Weber, Niels Winther and Anders Nielsen. Since the staft 42 different mernbers have served on the board of the Chamber. lt was the first Danish Chamber in the South East Asia region. lt is a non-political, non-profit orien-
tated legal entity, established according to the Chamber of Commerce Act to promote economic development between Thailand and Denmark. So, Ladies and Gentlemen, congratulations to the first 10 years. Thanks for being with us. You can be proud of living the vision as it was laid down by our forefathers almost 400 years ago. Tom Sorensen President Danish - Thai Chamber of Commerce Email: toms @dancham.or.th PS. An event to celebrate our 10 years is planned for June. Details will follow.
Royal Danish
Embassy
Commercial Section, 10 Soi Attakarn P.asit Sathorn Tai, Bangkok 10500 Thailand Tel : (66) 0 2213 2021-5 Fax: (66) 02213 1752 Mr Jesper Vibe-Hansen, Counsellor l\.4[ Altakorn Saropala, Senior Comm Ollicer Ms Srisuda Vilyalai, Comm Oflicer
Graphlc Producllon
&
Markotlng
Scand-l\,4edia Corp Ltd 4/41-42 Moo 3, Thanyakarn Village, Ramintra Soi 14, Bangkok 10230 Tel : (66) 0 2943 7166-8 Faxr (66) 0 2943 7169 E-mail: scandmedia@scandmedia com
Please send
me more informadon on Malaysia
Name Address
S6e
:
Coun(y
Tel No.
TOURISh MALAYSIA (BANGKOK OFFICE)
Uni! lool, loth Floor, Liberry Square,287 Silom Road, BanSkok l0500,Thall.nd Tel: 02-63 l - | 994, 53 l-l 995, 63 l - 1996' Faxr 02.63 l' | 998
Ecco Thailand to double production ,:!
itti Chaiwattanatorn, Ecco Thailand's new Thai Managing Director joined Ecco as Factory Manager at the right time six years ago. Two years later, in 1996, he was promoted to Deputy Managing Director. And on January 1,2002 Mr. Kitti was promoted to the top job of the company. Now, only a few months Iater, the Danish shoemanufacturer has announced plans to make Thailand its most important world wide production location. And later this year, the f irst of a series of exclusive Ecco Shoes retail outlets will be openeo.
"l am happy and feel
ho-
noured by the great trust and confidence in me of the management of Ecco Group," Mr. Kitti says. "l know that being the Man-
aglng Director requires hard work and involves great responsibilities, but I accepted the offer because the job is very chalienging and I see it as an opportunity to develop myself and help Ecco attain its goals and objec-
tives," Mr. Kitti adds The decision to make Ecco (Thailand) the most important world-wide production base was
made not only because of the competitive labourcosts in Thailand but also because of the good shoemaking skills of the
Thai workers. Established
in
Denmark in 1963, Ecco have own factories in Denmark, Portugal, Slovakia, Indonesia and Thailand and are produced on license in Argentina and Japan It will cost Ecco US$10 miliion to double its production capacity in Thailand over the next three years to six million pair of shoes by 2005 ECCO's total global production is currently 12 million pairs a year.
6
"With the majority of our production capacity moving to Thailand, we will take full advantage of expanding to the retail market by offering Ecco shoes at
prices lower than those produced at Ecco's other factories," N4r Kitti says. After studying the local market potential for premium-grade leather shoes, the company has
decided to open its first Ecco
concept shop within the next three months at a leading department store. The 200-square meter shop will cost 15 million Baht to establish All of its stock will come from the Thai factory
with prices cheaper than for Ecco shoes in other countries. The shoes will also cost 20-40 % less than comparable rivals such as Clarks. The Ecco retail business in Thailand will be run by Ecco's Hong Kong office which opened earlier this year. The company plans to open 15 similar stand-
alone outlets and 20 smaller sales locations in department stores over the next five years lf a Thai customer wants to buy a good pair of Ecco shoes. they may today find it at Ecco'r;
factory outlet in Ayuthaya, but around July-August this year they should be able to find them in all leading depaftment stores.
"We have many new products, and we plan to launch 104 new styles in the coming autumn and winter," says Mr. Kitti Today ECCO's main markets are Germany, Japan, USA,
Scandinavia , the Netherlands, UK and Russia, which account tor 75"k sales. Active effofts are also constantly being made to cultivate new markets and there are currently great expectations of an explosive development in Canada, Eastern Europe and elsewhere in Asia Mr. Kitti Chaiwattanatorn is a graduate in Industrial Engineering from Khon Khaen University where he had the honour of receiving a deqrcc frorn HRH King Bhumipol Adrrlyirrlel ol Thailand Straight orrt fTcrnr rrrrr versily he joincr I lltr: l, rr r11171 '. 11 i11
dustry to wotk wrllr ll;urr;kok Rubbct C)orlpirtty. ;r l;rrli',rrlr,rry of lhc lilrlrrr (itorrp llrl r orrrrlry,, bt<';t;c:;l (:()nr;lnt(,t r;olrl'. r rrrr
tylotttlt,rlc I, r o tlwttttll
1)1,",
( l lr,rrl.rrr,l) r', lry I r r o,rrrrl', I'V
ll:rttt;lroIl(ttlrlr,'t l'ttl'lt, I r, I lrl
Royal Thai er Royal Highness Princess Maha Chakri Sirindhorn
visited Denmark and Greenland as the ouest of Her Majesty Queen Margrethe ll of Denmark between 19-
25 April2002. On Sunday 21,Her Royal Highness went to see the northern most point of Jutland, called "Grenen", where she planted the Thai flag - a situation which was captured and brought on the front page of several Thai newspapers the following mornIng.
The private visit was the first Royal Thai visit to Denmark since HRH Crown Prince Vajiralongkorn's State Visit to Denmark in 1988.
Surroundetl br" Thai dignitories irt Dotinurk. HRH Cntwtt 'l'ltui,flug on Prinr:es,s Moho ahttkri Sirindhrun plontul the "Cyen.en", f.lzc nt;rtltertl rno,\t Tsoint t.tf Julland v'ltate llrc l/r,'rrlr .lrr mtets tlrc Siiri.gerzL.
Prime Minister from S'pore in Denmark Singapore's Prime Minister Mr. Goh Chok Tong in mid-April visited Denmark as head of a delegation of high ranking members of the Singaporean
government. In Denmark, Goh Chok Tong met among others with the Mr. Hans Skov Christensen, Executive Director of the Federation of Danish lndustries. The visit was triggered by the upcoming Danish presidency of the Eurooean Union and focussed on how
Denmark and Singapore could expand the already excellent bilateral relationship. Denmark will in September host the ASEM-summit and the related
Asia Eurooe Business Forum
in
Copenhagen, an event which was last time hosted by Singapore.
National Day Celebrations The Royal Danish Embassy in the evening on Wednesday 17 April hosted at reception at the Royal Danish Embassy to mark the birthday of
Her Majesty Queen Margrethe ll of Denmark, which is also celebrated as the National Day of Denmark. The day was also marked by the Bangkok Post with a special page covering the bilateral relations sponsored by Ecco (Thailand) Co., Ltd. and KT Media Co., Ltd. (B&O).
Co, Ltd 207 Soi Saeng tlthai, Sukhumvlt 50 Road, Kwang Prakanong, Khet Klongtoey, Bangkok 10250, Thailand (662) 742 9890-2 Faxt \662) 741 4089 E-mailr globalbk@loxinfo co th Website: www santafe com hk
Santa Fe (Thai and) Telr
Contact Erik on 01 618 8382 for a Free Quotation E mail: erlk@globa silverhawk co th
^(ilobal
Silverhawk
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CHINA.HONGKONG.
NDONESIA.JAPAN.,MALAYSA.PHILPPINES.SINGAPORE.TNAILAND
,::.11.
f,i e gttnt
llun
,soltriorts' ,ric,,',1,;.r'
is
lt
d
e s
i grr
vltit'lt trill
t!t t!I( \IIrt\'tt
be ort tt tDt.
to o pen own showroom
S canproducts u'Tftle arket Es ettic'? better,t'sa3ts n #eras
V; & ama
"The market has been quite tight for some time, but now it's
getting better," Mr. Bergsoe
ergs&â&#x201A;Ź,
cm
q2\/q
in*etqlr of
eam Ro LNcts
The company is sensitive to
â&#x201A;Ź.?,, C-t
canoroducts is about to ooen its own showroom at Ekamai Soi 2 where clients may now find and buY the full range of Scandinavian designed kitchenware and home decoration products, which the company has been importing and distributing in Thailand for the past four years. "We are moving to the new showroom for two reasons. First our old townhouse has become too small and too busy, and second because many of our clients have exoressed a wish to see all the oroducts in one show-
room, which will now be
Pos-
sible," Mr. Jens Viggo Bergsoe,
Managing Director of Scanproducts Co., Ltd., explains. ln the new Ekamai 2-showroom, which is scheduled for official opening in July, clients maY in fact also find something theY cannot buy in any of the manY outlets of Scanproducts, like Anyroom at Siamdiscovery, ldea Design at the corner of Sukhumvit 31, P.K Snowbird at Peninsular Plaza, Regent shop at the Regent Hotel as well as some of the big department stores like
Central Chidlom, Peninsular Plaza, Emporium and ISETAN.
8
know who I should talk to but now I do know - if we should run into any problems. Still, it takes at least 2 months to order a new
oroduct from Denmark,"
he
the general economic situation
says.
because all the products are im-
Scanproducts Co., Ltd. has so far never advertised in any
oorted and therefore more expensive than cheaper substitutes. "Our oroducts are a little bit expensive compared to alternative products, but if the client thinks about the classic design, the long life of the products and their very high quality, we are indeed offering good value for the money."
magazine but once the DECOR
magazine made an interview
with him and he still provides them with press releases of new
oroducts. "Planing a budget for advertising takes a long time and it's too heavy for me," Mr. Bergsoe exolains. "lnstead I send out press re-
All the products are wellknown top international brand names like Menu, Stelton, Ro-
leases and otherwise contact
sendahl, EVA Denmark. New to the product range are products from Unioue lnterieurand Fredericia Furniture. "Most of our products are designed by well known design-
market, Scanproducts is now focusing on the top end of the Thai
ers like Arne Jacobsen, Erik Magnussen and Erik Bagger names that are also well-known to our most quality conscious Thai clients," say Mr. Jens Viggo Bergsoe, defining the maloritY of
the company's clients as Thais with a demanding lifestyle, a
taste for classic design and world famous brand names. As an importer, Mr. Bergsoe was initially faced with some difficulties but those teething problems are history.
"ln the beginning, I didn't
our clients directly."
With the easing up of the
restaurant and hotel business with one Account Manager, Ms. Tantawan, taking care exclusively of this segment of the market. "l just got back from Phuket
to visit a customer and survey the market," Ms. Tantawan says.
"Right now we have iust signed a big contract with the Five Stars Banyan Tree Bangkok and the Banyan Tree Phuket. lt is a very good chance for us because now BanYan will
ooened a new restaurant and bar soon so they need a lot of items from us," she adds. Patcharee Lae-va
:
Prince Consort of Denmark on His arrival at Mom Tri's Boathouse \/illa Royale. From Ieft: Khun Hataithip and Khun kh Devakul, M.L. Tri Devakul, H.R.H. Prince Henrik of Denmark, Madame Francoise de MtmpezatBardin, eldest sister of H.R.H. and Louis Bronner, General Manager of Mom Tri's
Royal Danish
Visit to Phuket is Royal Highness Prince Henrik, the Prince Consort of Denmark, recently spent a week at
Mom Tri's Boathouse Villa Royale on Phuket lsland. The
Boathouse
Bardin. Togetherthey paid a visit to the Phuket Marine Biological Center of Makham Bay which was co-founded by H.M. Queen Sirikit and H.R.H. Prince Henrik and for many years financially
& Vlla Royale.
supported by Denmark.
Usni Pramoj, Privy Councillor to
H.R.H. Prince Henrik inaugurated the 8th Baan Kata Arts
Adulyadej.
His Majesty King Bhumibol
Festival at the Villa Royale on 2
The evening ended with a
March. The highlight of the fes-
wonderful dinner served in the gardens of the Villa Royale.
tival was a concert given by M.L.
Villa Royale is the propefty of His friend M.L. Tridhosyuth Devakul, the architect of many well known
resods in Phuket, including the Boathouse. His Royal Highness arrived after an official visit to the United
Arab Emirates, before proceeding to another official visit in Malaysia. During His stay in Phuket, His Royal Highness was accompanied by His eldest sister, Ma-
dame Francoise de Monpezat-
Prince Henrik's own wrne In Thailand During the dinner to celebrate 8th Baan Kata Arts Festival, the
guests enjoyed the excellent French wine "Prince Henri" from
Prince Henrik's own vineyards Chateau de Caix, near Cahors in Southern France "Prince Henri" is now available in Thailand by import of
Ambrose Wine Limited, 3rd Floor, Bangkok Business Cen-
ter, 29 Soi Ekamai, Bangkok 10110, 02 714 2531-4O, email: ronbat @ loxinfo.co.th.
The distribution in Thailand has been arrang6d by Goodwill
Ambassador for Copenhagen Capacity, Mr. Michael Ascot who
discussed the idea with HRH Prince Henrik during the State Visit in February last year.
9
Microsoft in bid to take over Navision Jesper Balser, President and
Microsoft is about to purchase the high-profile Danish lT-company Navision,
icrosoft, the world's largest software com-
pany, is in the final stages of negotiating the acquisition of Navision, the Danish enterprise software group which is the global leader in business management solution software. Several of the company's solu-
tions are based on standard
joint Chief Executive Officer of Navision a/s and Preben Damgaard, Pre sident and joint Chief Executive Officer of Navision a./s.
Navision last year merged with its former bitter rival, Damgaard to develop and expand operations in the US. The recent share price indicates a market value of approx. 1bn euro. Microsoft is expected to pay about 1.3bn euro for full control of Navision, if the deal is concluded. Analysts, however, say
that the price could well be higher. Negotiations have been
stalled in recent weeks as the two sides attempt to finalise terms and conditions. Navision serues the software market for small and mediumsized companies and generates about 80% of its revenues outside Denmark, mostly in EU.
Microsoft products.
The board of directors of Navision has issued a brief statement suggesting its shareholders to accept Microsoft's offer to ourchase all shares in the company. The impressive growth rate of Navision speaks for itself. The.figures are
in million Danish kroner.
1
500
1
200
FKK
an
milliong
900 600 300 (,
97i98
I
9Aâ&#x201A;Ź9
oo/o{
Navision's presence in Thailand picking up avision's introduction to
event called Buyer Forum in the
the Thai market is going
later part of May, as well as some other events like Thai
well. "Business is picking up really
good," says Mr. James Chan, Navision SEA Pte Ltd.'s Country Sales Manager for Thailand.
"After a weak January and February, Navision in March got
seven new customers in Thailand, which is the best result since July 2001." "Our prime customer focus is of course those Scandinavian companies who've set up bran-
ches here, but wd also target other European companies as well, because we are much more well known in Europe than in Asia." Mr. Chan adds. "l'm currently looking at an
10
Metalex in November." "l'm optimistic that we're going to gain fufther marketshare in the Thai market as more customers and prospects are becoming aware of Navision through our marketing activities. At the same time, many Thai companies are looking seriously at our
solution now and there is
a
sense of optimism when we talk to these prospects," he adds.
Navision SEA Pte Ltd in Singapore is the HQ for SEA and operates as a direct subsidiary of Navision A,/S in Denmark. In Thailand, Navision solu-
tions are sold only indirectly
through a network of currently seven Navision Solution Centres. To become an NSC, acompany most first be certified and prove itself equipped with the necessary set of skills.
Navision SEA Pte Ltd. became a member of Thai-Chamber of Commerce in the beginning of January 2002 in order to build uo contacts with Danish and Thai business representative by participating in meetings and other events organised by the Chamber. "Now that Thailand is on track, our plan for the next finan-
cial year starting July 2002 would be to explore further opportunities in Japan and China," James Chan explains.
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Often the second highest cost of a product
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o
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The GPV Group is a knowledge based technology and outsourcing partner who focus on long term strategic partnerships. GPV produces and develops products within Mechanics and Electronics in a range from simple parts to highly complex assembled end-products containing many thousand individual elements. The GPV Group includes 6 factories, of which the 5 companies is situated in Denmark, where GPV Industri A,/S is the parent company and GPV lnternational A,/S is the headouarter. GPV Asia (Ihailand) Go., Ltd. is the headquaders for the GPV Group's activities in Asia and is an important part of the GPV Group Global Sourcing & Contracting concept. The company is specialised in high-quality production of metal parts, cabinets and enclosures, high precision machined parts, wire configuraiion, PCB assembly, electronic or mechanical assemblv and comolete solutions GPV Asia is located in Samutprakarn 30 km south-east of the centre of Bangkok in the Bangpoo Industrial Estate and has app. 180 employees and 6500 sqm production.
The process capabilities are: Mechanic production: Shearing, CNC punching, CNC bending, Stamping, Welding, CNC Machining, CNC Turning, Powder painting, Silk screening, Electrical wiring and full assembly of products. Electronic production: Cable & Wire configuration, Automatic SMT and manual PCB assembly, Test, Complete Electronic and Electromechanic assembly. R&D department with mechanic and electronic engineers.
GPV Asia fthailand) Co., Ltd. 297 Moo 4, Bangpoo Industrial Estate, Soi 6 .10280, Phraksa, Sukhumvit Road, Samutprakarn Thailand Tel. (+66) 2 7Og 2550 -1 Fax (+66) 2 7Og 2555 / 7Og 2564 E-mail: jar@gpv-asia.co.th Homepage: www.gpv.dk
11
Siam Cement and lts D Few peopletoday rcalize
the crucial rcle, whlch Danlsh managerr have played in the developmont tho 89 year old Slam Gement Gompanyto lts current positlon as Thailand's largost Industrlal conglomercte. Thrcugh the flrct 60 years of the company - untll as late ae l9?4 - all lts managerc rcDanes.
selected in competition with offers from Britain and Germany, Just as the first machine was ordered, the World War I broke out, and the shipment got stuck
in the port of Amsterdam. F.L. Smidth & Co. quickly shipped off a new machine through another
port, but even before it arrived Thailand, the first shipment was released from Amsterdam port.
Siam Cement Company then decided to keep the second
managers have played
machine for its next plant - and F.L. Smidth & Co thereby incidentally also got the second order from the company without competition which undoubtedly
a more crucial role in
helped strengthen the Danish in-
the development of Thailand's largest private industrial conglomerate, The Siam Cement Group, than most people realize today - and thereby indirectly on the whole industrial fabric of
volvement in the early years of the cement industry in Thailand. In the package was technical and managerial staff who could assist in the start up period. This started a reign of four
Thailand today in sectors far
top managers from Denmark
beyond the cement industry.' The Siam Cement Company was founded on June 14, 1913 on the initiative of King Vajiravudh (Rama Vl) - and the Crown Propefi Bureau stillowns 36% of the company. The first factory was established in Bangsue and
spanning the time from 1 914 till 1974.
anish engineers and
started production in 1915 under a Danish Managing Director and for the next 60 years, all the Managing Directors of the company were Danes.
Oscar Schulz 1914-1925 Erik Thune 1925-1935 Carsten
Friis Jespersen 1935-1959 Viggo Fred. Hemmingsen 19591974 Especially the last two who have left a major impact on the
Siam Cement Group as it is known today. Mr. Carsten Friis Jespersen's
24years at the helm of the com-
Mn Viggo
F. Hemmingsen.
plates for roof tiles and later also PVC pipes, and in 1953the Con-
crete Products & Aggregate Company (CPAC) producing ready mixed concrete and pretensioned concrete beams used
among others to span factory ceilings. His successor, Mr. Viggo
Hemmingsen
-
F.
dubbed "Nai
Hem" by the Thais - joined the company in 1939 as a 26 year old Assistant Accounting Manager, 20 years before he would eventually become the Managing Director. He was highly regarded by his statf for his excellency in speaking, reading and writing Thai as well as his initiative in introducing a wide range of fringe benefits - some of them introduced to change the com-
position of the company staff
During the first 26 years of
pany was marked by the uncer-
the company, the entire man-
tainty of the future of the com-
from Chinese to Thai domi-
agementteam and all engineers
pany brought about by the great depression in the 30's followed by the turbulent years of World War ll - during which the cement plants were bombed by allied bombers and later had to be completely rebuild. His tenure was marked by a "daring-to-do" spirit and many new enterprises were initiated. Nearly every vet-
nance.
were also foreigners - mostly Danes - until in 1940 the first Thai director was appointed to the management. Even then, it would take another 34 years before the Mhnaging Director at the time, Mr. Viggo F. Hemmingsen from Denmark, in 1974 retired and the new Managing Di-
rector, Mr. Boonma Wongswan
became the first ever Thai to lead the company.
The heavy Danish involvement in the Siam Cement Company started when its very first Board of Directors - one of them also a Dane - sh6rtly after the formation of the company almost 90 years ago decided to order its first cement machine from the Danish company F.L. Smidth & Co. The Danish supplier was
t2
eran of the company knows a tale about "Nai Hang Soong" the tall boss - and his plans which no-one thought would work, but which his intelligence and abundant energy pushed through to success. Mr. Carsten Friis Jespersen initiated the early diversification of the group by establishing two of the first spin-otfs, the Siam Fibre-Cement Company in 1939 producing asbestos mixed fiber
"When I arrived, all skilled factory workers, carpenters and construction workers were Chinese," Mr. Hemmingsen recalls in an article published in 1970 in a booklet to mark the 50 years
anniversary of Scandinavian Society Siam. "Later we introduced a system, whereby these experienced
and skilled Chinese should teach young Thai trainees mostly the sons of our Thai fore-
men and workers - over a four year period. The Ghinese were paid an additional amount to be instructors and if their trainees passed the annual tests the instructor would receive a bonus and the trainee would get a raise. (..) As a result we have
today only very few Chinese
nish Background As late as in 1940, all the engineers employed by the Siam Cement C ompany w e re fore igne rs - mostly Danes. In 1974 all but tvvo of them were replaced by l50Thai engineers graduated
from Chulalongkorn University.
Mr
Carsten Friis Jespersen.
skilled workers |eft." He also reduced the number of Danish engineers working in the company to only two at the time of his retirement - the jobs of the others were taken over by a staff 150 Thai engineers and administrators recruited in a co-
operation with Chulalongkorn
in one of them, the negotiations
With the retirement of Mr.
are conducted in English and
Viggo F. Hemmingsen in 1974, 60 years of Danish involvement in the management of the Siam Cement Group came to an end - but as a major supplier of machinery and engineerial expertise, Denmark still today remains very much in the picture.
only in two of them the minutes are recorded in both Thai and English. lt would simply not have been possible for me to become who I am today if I had not been able to speak Thai." Since the departure of Mr.
University which for many years
Hemmingsen from the com-
would encourage the best of
pany, the Siam Cement Group has impressively continued its expansion with Thai CEO's at the helm to become Thailand's biggest industrial conglomerate with interests in cement, petro-
has remained the preferred supplier of the company as well as for a number of new cement fac-
structure of the Group, building on the early steps taken by his
chemicals, ceramics, iron and
tories established in Thailand
steel, paper and packaging, and
predecessor, Mr. Friis Jes-
building products, employing
since then, Siam City Cement Co., Jalaprathan Cement and
persen. First he set up the Con-
around 35,000 people - and with the Crown Property Bureau still as the key shareholder. When the Thai Baht in 1997
their graduates to seek employ-
ment with the Siam Cement Group.
Mr. Hemmingsen's legacy includes establishing the modern
struction Materials Marketing Company in 1962 as a marketing organization for all the manufacturing companies in the Group and introduced the strict empha-
sis on consistent quality over price. Then he established the Siam Industrial Credit Company in 1965 as the financing company of the group and finally he
established the Siam lron and Steel Company as an independent company in 1966 manufacturing among others construction iron rods, His merit in the formation of these companies lies not least in the structuring ofthese and other
subsidiaries within the group to operate under one single planning umbrella with a central administrative service function. In doing so, one major asset was as he stated in his article from 1970 - his Thai language skills. "l participate in board meetings in seven companies. Only
collapsed, it brought both the
Thai economy and Siam Cement to their knees. Buried under some $4.5 billion in foreign
debt, the company posted a $1.3 billion loss for that fiscal year. However, under the leadership of the current Siam Ce-
The Danish company, F,L. Smidth & Co., which had supplied all machinery to Siam Cement from the very beginning,
Asia Cement Co. In the late eighties and the early nineties, Thailand saw an impressive expansion in the cement industry. FLS got involved in a number of these new pro-
jects, providing equipment for Siam Cement Company's Kaeng Khoi plant, the new Khao Wong plant in 1990, and again for Khaeng Khoi in 1992. Common for the new plants
ment President Chumpol Na-
in Thailand was that they at the
Lamlieng - a graduate of Har-
time of ordering were some of
vard Business School who
the largest and most modern
joined the company during the
last four years of Mr. Hemmingsen's leadership - the
plants in the world. As a matter of fact the Khao Wong plant, along with two similar production
Group is now safely out of the post-crisis restructu ring morass
lines in Siam City Cement has even today the largest produc-
- an achievement which few
tion capacity in the world on
other Thai top execs can claim.
single production lines.
Last year's operating profits reached 4.79 billion Baht and the company this year resumed the payment of dividends after five years of suspended pay-
By Gregers Moller and Jorgen lb Hedes
ments.
t3
Embassy seminar on cleaner technology Seminarin March promoted the use of cleanertechnology as a cost saving measure as well as introduced the financial supportwhich Thai companies may obtain from Denmark. he Royal Danish Em-
bassy on Friday 29 March 2002 organised a seminar at the Pathumwan Princess Hotel on "Cleaner Technology: Acost Saving Tool" with as-
duce the pafticipants to the Danish exoerience in this area as well as inform about the Danish "Private Sector Paftnership Facility". The opening speeches were given by H. E. Mr. Ulrik HelwegLarsen, the Ambassador of Den-
mark followed by Mr. Phichai Tinsuntisook, Chairman of the Environmental Committee of the Federation of Thai lndustries.
The seminar started by Mr. Ssren Vildrik of Carl Bro A/S in his capacity of Chief Technical Advisor to the Depaftment of In-
rector of Cool Sorption (Thailand) Ltd. Cool Sorption (Thailand) Ltd
is a join venture company between Cool Sorption A/S of Denmark and Uniwave Ltd of Thailand, which have benefited from the Private Sector Partnership
Facility Programme. The joint
venture now locally produces and sells a Vapour Recovery System to the petroleum indus-
try based on the technology of Cool Sorption A/S. Khun Kanate gave a presentation on the benefits he has received from the Programme and concluded, that without this suppoft, he would not have been able to obtain the appropriate technology and partner for his
sistance from the Federation of Thai Industries. The seminartargeted 50 companies within the Thai food processing sector and was the first in a planned series of similar events.
dustrial Works on a "Cleaner Technology Capacity Building
overuiew of the experiences he
business idea, which is very suc-
"The seminar served to in-
has gained within Thai industries
cessful.
spire the participating Thai companies to start thinking about the
during his project with DIW especially on cleaner technology
benefits of using cleaner technology, which is an area where Denmark is widely accepted to be among the most advanced countries in the world." Mrs.'l'ine
options such as reduction in water and energy consumptions.
Hylleberg, Commercial and Economic Counsellor of the Roval
Danish Embassy says. "l am convinced that seminars like this are of much more benefit to the participating companies than the broader and less
sector specific activities," Mrs. Hylleberg says. The objective of the seminar were to inform Thai industries about the financial benefits of Cleaner Technology and intro-
Project" funded by Denmark. Mr. Vildrik provided the par-
ticipants with an informative
Khun Attakorn Saropala, Commercial Officer of the Embassy, then presented the Danish Private Sector Partnership Facility Programme. Participating companies are supported financially by the Danish govern-
ment and Mr. Saropala explained the general guidelines, procedures and financial support available for Thai companies wishing to join the Program-
me. The final session of the semi-
"As a direct result of the seminar, we are now talking to an additional two Thai companies wishing to participate in the Private Sector Partnership Facility Programme," Mr. Attakorn Saropala, says. The next seminar to be held by the Royal Danish Embassy willtake place by the end of May 2002 and focus on the agricultural sector, particularly pig and poultry industries. Interested companies may contact Mr. Attakorn Saropala, the Commercial Section of the Royal Danish Embassy at tel:
22132021-5 ext. 18.
nar was presented by Khun Kanate Mekaew, Managing Di-
Vi har Danmarks bedste priser og biludvalg til dig som udlandsdansker: Ring, fax eller e-mail og fA et godt tilbud pA din feriebil i Danmark.
Avis ReservationsCenter Telefon: +45 33 26 80 80 Telefax: +45 33 26 80 81 E-mail: reservation@avis.dk
t4
Danish biotech in the fast lane 2OOl was a year of growth for the biotech industry in the socalled Medicon Valley of Denmarkand Sweden
I I I
Approximately 607o of S candinavia's biotechnolo gical and pharunaceutical companies are located in the so-called Medicon Valley.
n spite of the international eco-
navia - and ranks third in Europe. About 160 small and
nomic recession, 2001 was was a year of growth for the
biotech industry in the Eastern part of Denmark and Southern oart of Sweden dubbed "Medicon Valley" due to the impressive number of biotechnological, pharmaceutical and medical device and seruice companies located in the area.. The approx. 100 small and me-
medium-sized companies,
employing 400 people, has contributed to making Medicon Valley one of Europe's
There are five Science Parks in Medicon Valley, of
with biotechnology and lT as the dominant sectors, are located at ldeon. Also Medeon, Symbion and the Danish Science Park in Horsholm have
which ldeon Science Park is the
a strong profile within biotech-
most attractive bio-regions.
oldest and largest in Scandi-
nology.
dium-sized firms in the region increased the employment rate with 30% or 3,500 employees compared to 2000. In total 12 new biotech companies were created - 9 on the Danish side and 3 on the Swedish side of the sound.
The exoansion further consolidates Medicon Valley's strong scientific position within this area in Europe. Since the formulation of the concept,
Medicon Valley has become a major international center for biotechnological and pharmaceutical activities featuring cross-border partnerships between not only industries, but also universities, hospitals and not least investors. The year 2001 also made it con-
siderable easier for the Region's biotech companies to get venture caoital for investments. Medicon Valley is experiencing a strong growth in the number of venture capital companies willing to put money into the busi-
ness. The number has increased 50% to 33 comoanies. Of these 24 are will ing to provide initial capital and money
for research. "We are experiencing a very positive development. The competition between the biotech regions in the US
and Europe is increasing and Medicon Valley is up front. World class research, well-educated workforce at all levels and entrepreneurial spirit mixed
with a significant increasing interest from the investors have been the main ingredients of the success," says Niels
Gerner Larsen, Project Manager in Medicon Valley Academy. Especially lastyear's big success,
the decision of the world's second largest biotech manufacturer, the American company Biogen, to build a manufacturing plant worth 350m euro in Hillerod north of Copenhagen,
15
New Thai-Danish A Big turnout for the latest meeting of the reeemtly formed Thai Danish Food and Agri Business Glub. poultry industry and the expectations of the industry's for the
close contact with leading businesses and key players in agriculture and food oroduction. "During meetings I will have the opportunity to provide the
scares" as well as occasional trade disturbances," Mr. Jesper Vibe-Hansen explains. For each meeting a guest speaker will be invited. At the first meeting, the newly arrived Danish Ambassador to Thailand H.E. Ulrik Helweg Larsen spoke
pear a bit complicated but is cho-
participants with information from Denmark and the Em-
and at the second meeting on May 9th 2002 Dr. Anan, Presi-
sen to reflect both the scope of activities as well as the informal nature of the meetings.
bassy, which is increasingly impoftant in these times where we tend to see more and more "food
dent of the Thai Broilers Expott-
ers Association spoke on the
Malaysia in 1998 where a similar Club was established by JesperVibe-Hansen - then serving in Kuala Lumpur. lt quickly
current situation within the Thai
became apparent to me that
he Royal Danish Embassy in Bangkok in October of 2001 held the
inaugural meeting of the socalled "Thai Danish Food and Agribu-siness Club". The name, according to Agricultural Counsellor of the Danish Embassy Mr.
Jesper Vibe-Hansen might ap-
The main purpose with the
Club is to provide a forum in which the Embassy can keep
future. The idea of having an infor-
mal forum where business people related to agriculturaland food production get together, was first introduced in
Vibe-Hansen leaving Bangkok Mn JesperMbe-Hansen's
temporary advaneernent to Aeting Gornnrencial Counsellor is a fitting emd to his three years tenune in Bangkok, tnrhiete expfrnes by the end of Augc.rst"
The national Danish pavilion to be established next month, 12
-
ommercial Counsellor,
Vibe-
excellent opportunity for the
Hansen is currently filling in the position as Head of the
this area to show their interna-
Commercial Section of the
tional comDetitiveness.
The idea is to orovide the
the maternity leave of Mrs. Tine Hylleberg. Mr. Vibe-Hansen came to Bangkok in 1999 as Sector Expeft for Agriculture and Agro-in-
companies with an easy way to parlicipate since the Embassy will co-ordinate the construction
bassy in Kuala Lumpur, Malaysia, covering also Thailand. His temporary advancement is a fitting end to his three years ten-
and design of the common stand as well as provide a number of shared facilities like Internet ser-
vice, ad hoc secretarial assistance, drinks and snacks forthe exhibitors etc. Some of the comoanies who
Danish exhibitors like DSS and Keofitt, that are approaching the
and in-flight catering business
Thai Market, will benefit f rom the initiative. For small and medium
food items, and the other de-
scribing the Thai Food Law (FAO). Since market entry is one
for Danish exoorters of food
tance from Denmark and the dif-
products this overview will assist
ference in culture and lan-
aspiring exporters. Finally, Mr. Vibe-Hansen is also working on establishing a national Danish pavilion at the next VIV Asia in 2003 at the Queen Sirikit National Convention Centre. VIV Asia serves primary producers within the agricultural sector and is held every second year. The Royal Danish
guage," Mr. Jesper Vibe-Hansen
exolains. "This is the first time that we
have managed to establish
a
ure in Bangkok, which expires by
bassy, are Presmann (Thailand)
the end of August.
Co., Ltd., Scanvaegt International, Peterson Beck, Norfo,
ProPak Asia, but since we see a lot of activities and investment
Detectronic, Danish Separation
going on within the Thai food processing and packaging in-
Systems (DSS) and Keofitt.
dustry, I would be surprised if we
do not participate at future
Hansen is one of his initiatives, which will leave a lasting impact on the Thai Danish business re-
Other Danish companies, which will join the exhibition, include APV, Niro Atomiser and Carnitech. "Covering 42 square meter, the pavilion will be quite large and should be very attractively located close to the entrance (stand no.:G-14)" "l hope and believe that es-
lations.
pecially some of the smaller
16
relevant for Danish exporters of
sized Danish companies, Thailand is not an easy market to approach because of its dis-
national Danish oavilion at
on the initiative of Mr. Vibe-
Vibe-
Dunish conl.pan\' "
have teamed uo with the Em-
"Looking back at the past three years, l've found it a great challenge to work in Thailand. lt was a very good opportunity for me and it has left a lasting impression on me." The Thai Danish Food and Agribusiness Club, which was founded by the dnd of last year
r
"Mt nctl
Danish comoanies active within
Royal Danish Embassy during
dustry after three years in a similar position at the Danish Em-
r. .lc.spe
job n'ill probabh, be witlt u pri:ate
15 June at the ProPak Asia
2002 exhibition at BITEC under the logo and name of the Royal Danish Embassy is the latest of his achievements. Since the exhibition focuses on processing and packaging technologies for the food industry it provides an
Mr. Jesper
ll4
Hr.trrsctt:
shows," he adds.
Other projects currently in the pipeline include two reports of relevance to Danish companies interested in pursuing their oppoftunities with the Thai food and catering sector, one covering the Thai Catering industry with focus on business opportunities within the hotel, restaurant
of the major perceived obstacles
Embassy successfully established a national Danish pavilion at the last two VIV Asia exhibitions. so if the comoanies back uo this initiative. it will be the third time that the Royal Danish Embassy will pafticipate with a national pavilion at this show. Jesoer Vibe-Hansen is a
graduate with a Master degree
in lnternational Business
Economics from Aalborg University.
Forum Established made between people who did not know each other in advance,
says Jesper Vibe-Hansen. This proved to me that the idea of having the Club is of value not only to me and the Embassy but
more importantly to the indi-
such a Club was highly regarded
and served a clear purpose. Number of participants for the meetings grew and in the rim of
the meetings deals were even
vidual members as well. Judging from the turnout at the meetings in Bangkok so far, this definitely also seems to be the case here. Forthe first meeting,27 out of the 30 invited participants showed up and pafticipation for the second meeting
n'
Vis;
grew to 32 persons. Besides providing the members with information from interesting guest speakers, it is also the intention of the Royal Danish Embassy to use the Club as a "launch pad" for companies who are interested in gaining a oresence in the Thai market. Short product and company introductions can easily be made, thus providing potential impofters with opportunities to get in contact with motivated exporters.
Meetings in the Agribusiness Club are likely to be held 4 times every year and membership has so far been free of charge. The second meeting on May
9, 2002 was generously sponsored by Managing Director Mr. Arne Lovig Christensen, Carnitech Asia Co. Ltd. More information about the
Thai Danish Food and Agribusiness Club can be obtained by contacting the Commercial Section of Royal Danish Embassy at lel.02 213 2021
it eu rr l!' otctiary SlleaXt "
During this time, he also worked as a trainee in Hongkong for the
large Swiss company Edward Keller, which is today part of Diethelm & Co., Ltd.. lmmediately after his graduation, he applied for a position as Economic Counsellor at the Danish Embassy in Korea on the
advice of his professor.
From Seoul, he joined the Danish exoorters' association Danske Slagterier as Marketing Manager responsible for the exporls of Danish pork meat to Korea and Jaoan. Jesper Vibe-Hansen's next move was to Kuala Lumpur to fill in a newly established job there as Sector Expert for Agriculture and Fisheries at the Royal Danish Embassy. "l worked at the Danish Embassy in Kuala Lumpur from 1996 to 1999. The position there covered also Thailand, so I was already familiar with Bangkok when in 1999 | was transferred here," he says. So, what comes next? "l would like to continue to work in Asia. We have been happy to live in Thailand, but it could also be elsewhere. I don't have any plans yet, but my next job will probably be with a private company. Here or somewhere else." he savs. Patcharee Lae-ya
Bungkok
Operrriung lFll,otrrns illor
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Monday - Friday 9.00 AM. - 6.00 PM. Saturdav - Sundav 9.00 AM. - 4.00 PM. Tel.: 0-3571-6601 Fax: 0-3571-6615-6
17
New Lego toys in Thailand Lego Fun Fair 2OO2 in March introduced new lines of toys which will fufther expand Lego's market position in Thailand. The Lego Fun
Fair
provided plenty of
Mr. Suvat Limptapanlop with the Managing Director of Central Department Store and Mr Henrik Pedersen at the opening of the event.
opportuniry for visiting children to get a hands on experience with the latest models of Lego toys.
ntroducing the latest Lego toys to Thai children and their families. Diethelm & Co., Ltd., in March this year
of 5
organised a special Lego Fun Fair at Central Chidlom in cooperation with The Central De-
dren from around 5-12 years old, but with some of the new lines
I II
- 12 years both downwards and uowards. "During the past 2 years, we have focussed mainly on chilof products we are now changing the target group to be both
partment Store.
The Lego Fun Fair was opened by Mr. Suvat Limptapanlop, Minister of the Prime
younger children as well at older
children from 8 years and up. Some of the toys for the older
Minister's Office and Minister of
kids are quite difficult to play with
University Affair together with Mr. Henrik V. Pedersen, Group De-
and some even require a com-
panment Manager of Diethelm
referring to the support which
& Co., Ltd.
Lego offers the Sueb Nakasatein
In their opening statements,
both stressed the importance of quality toys in the development
Foundations, one of Thailand's environmental organizations.
able in Thailand for over 10 years. Since Diethelm & Co., Ltd. took over as sole distributor
for Thailand, the market has
Mr. Henrik V. Pedersen
been expanding rapidly and today, Lego is available all overthe
our children," Mr. Suvat said.
touched on the need of the children to play with their toys together with their parents. "Lego toys can be the con-
"Any toys or other activity that may help our children stay
necting link between children
"This year, we aim at a 1soh growth," Mr. Pedersen says. Mr. Chukiat Tokamolthum,
and their family. They are fun to
Department Manager for Diet-
of f uture generations of Thai chil-
dren.
"l am very concerned about
away from drugs has my full sup-
port, and I also share Lego's concern about our environment and our need to preserve the many species of animals, which are facing extinction," he added,
play with and an excellent oppofiunity for parents to stay in
touch with their children in a stimulating and creative way," he said.
Lego toys has been avail-
D$
cffiM
counrry.
helm & Co., Ltd.'s Food & Special Products Division was especially fascinated with some of the
new Lego products which expand the market for the famous Danish toys from the age group
cffie{ x"trMxyffirl -;; BANGK()K
:
puter to control, like a robocop," Mr. Chukiat says.
According to Mr. Chukiat, Lego toys face a lot of competition from toy manufacturers from outside the country. "Most people think that Lego is very expensive compared with
another brand name, but when
they start thinking about the quality, the creative design and about the many hours their kids will be occupied playing with the toys and developing their imagination and creativity, Lego actually offers more value for their money."
Patcharee Lae-va
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19
Taking York further "l would like to see York Refrigeration as the clear leader in lndustrial Refrigeration in Thailand,r' says lan Miller, new Managing Director of York Refrigeration (Thailand) Co., Ltd.
were located in Thailand. "lt made sense to move the
ork Refrigeration (Thai-
As MD of York in Thailand one main issue he would like to introduce is the continuous improvement principle and acceptance of change within the com-
Process Systems business here, but the decision that should take over the oosition from the acting MD Preben
I
Pedersen, who had done an ex-
cellent job of putting the company back on the right track, was unexpected" Mr. Miller says.
land) Co., Ltd.'s new Managing Director, Mr. lan Miller has been working with
industrial refrigeration for the past 21 years. From 1980 to 1988 he worked with APV Hall International(J&E Hall's) in England before moving to work with York in May 1 988 at their UK fac-
tory in Basildon. During his time with York he has so far mainly been involved with sales of Refrigeration Systems to the Petrochemical lndustry which resulted in his
move to Singapore in 1997 to stan up a Process Systems department for South East Asia. "This was very successful and we soon had a very strong
team of engineers," says Mr. Miller, who in 2001 also took over the aftermarket business
pany. "l see this as the only way to secure sustainable success in an ever changing global marketolace and lwould like to see York
Refrigeration (Thailand) Co.,
for York Refrigeration in Singa-
Ltd. as the clear leader in lndus-
pore.
trial Refrigeration in Thailand."
His move to Thailand was decided in order to reduce costs as most of the regional projects
Patcharee Lae-ya
Chamber member offers new opportunity Mr. Mian Qasim Raza
spahan International ComOanV Ltd., one of the most recent members of Danish Thai Chamber of Commerce,
I II
hopes his membership
of
DTCC will bring both new
friends and business.
hooes to find other members interested in helping the company
expand its market in Scandi-
Scandinavian community in Thailand, but that may well
navia.
"We have so far been quite successful in the Thai market, but now we are interested in expanding our business activities
change as our relationship with the Scandinavian business com-
munity continues to develop," Mr. Mian Qasim Raza says. As a member of the Danish-
in Europe, especially in the Scandinavian market," says Mr. Mian Qasim Raza, Managing Director of lspahan International Company Ltd.
"We are looking to export our products in this particular market, probably by opening our
own showroom in Copenhagen," he adds. Born in Pakistan in 1957, but
educated in the USA where he obtained his Mastdr Degree in
Business Administration, Mr. Raza started his business in Thailand in 1975. Apaft from his vast experience in the field of Oriental Carpets and Rugs, he
20
today speaks both English, Thai and Urdu. Over the past fifteen years, lspahan International Company Ltd. has been expanding its business of importing all kinds of handmade oriental carpets and rugs from Pakistan, lran, Afghanistan and Russia and today offers a vast variety of car-
oets in different sizes and colors as well as a reoair and washing facility for all types of orien-
tal carpets. "So far, we have never had any special trade promotion activities targeting in particular the
Thai Chamber of Commerce, Mr. Mian Qasim Raza hooes to work and keeo in touch with the Danish as well as the Thai busi-
ness representatives of the Chamber through social activities, seminars, exhibitions, gettogethers, dinners, etc. "There is a lot of business
opportunities for the Danish comoanies here in Thailand. They can export garments, gems, seafood including frozen shrimps, chicken, and canned pineapple. But so far, nobody have thought of handmade oriental carpets."
a
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wvvw.disagroup,com
Members satisfied with the Chamber he Danish-ThaiChamber
of commerce conducted a membership survey in February and March in order to get a better knowledge about the
members' level of satisfaction with the Chamber.
All members received
a
shoft questionnaire concerning the functions and tools as well as the future focus of the Chamber.
1Q% of the members took the time to answer the questions
and generally they expressed their satisfaction with the work of the Chamber.
Asked about the number of functions per year, 70% of lhe
respondents expressed their satisfaction with the current
The magazine Thai-Danish Trade News and the Chamber
level. Only 20% tell there were
website on www.dancham.or.th scored equal points in usefulness. The Membership Directory'Denmark in Thailand' was used by 80% ofthe respondents and all of them used the "Legal Updates" published on the website as well as mailed out.
too many and 1 0% thought there were too few.
When asked which of the tools provided by the Chamber they used, more than 507" responded that they used all of them.
Finally the members were asked to give their comments on the future focus of DTCC as well
as any general comments they may have. Some of the remarks were: a Promote closer relationship between members a Become more business oriented o A very active Chamber . Maintain the quality
The DTCC Board would like to thank the Members for the valuable information and guidelines for the future.
onth, - the relatively new website of the Danish-Thai Chamber of Commerce - ranked high in the members' rating of the usefulness of the tools provided by the Chamber. www. dancham.
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BECOME A MEMBER OF THE DANISH.THAI CHAMBER OF COMMERCE. Contact Name:
Mail or fax the coupon to:
Company name:
Danish-Thai Chamber of Commerce
Address:
14021214th Fl., Glas Haus 1 Sukhumvit 25 Road, North Klongtoey, Wattana, Bangkok 10110 Tel.: (66) 0 2661 7762 Fax: (66) 0 2661 7764-5 E-mail contact@dancham. or.th
Telephone:
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Fax: to receiveJitrther inJbrmdfion and aJutt applicationJbrmJbr membership
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Michael Moriegoard Ziirich
"Det gar De" Mccl allc investcringcr folgcr hib, dromme og forventninger hos den enkelte investor. Det ved vi. Derfor fokuserer vi hos Jyske Bank Private Banking ph, at De altid opleverhzjt engagemcnt fra Deres personlige rAdgiver. Vi tager os tid til at srette os ordentligt ind i hver enkelt investors individuelle forhold og forventninger.
Vi titbyder en omfattende rrekke af investeringsvarktaler i form af internationale aktier, investeringsforeninger, obligationer samt investeringslAn og aftalekonti. De fAr Deres egen personlige rAdgiver, der vil vejlede Dem i Deres investeringer med udgangspunkt i Deres forhold og forventninger - diskretion er en selvfzlge. Oplev en personlig rAdgivning, der er ligesA unik, som De er. Kontakt mig allerede i tlag: Michael Mariegaard, telefon: +41,13687337, e-mail: mariegaard@jyskebank.ch
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By placing an order for 23 new Airbus aircraft, we embarked on the biggest expansion in our history. lt confirms our commitment to providing customers with the services they expect from a fully-fledged intercontinental airline. Our new Airbus 4340 and A33O aircraft brings new levels of comfort and convenience for our intercontinental passengers. The benefits include wider seats, better sound comfort in the cabin and an individual choice of inflight entertainment. Business Class passengers can help themselves to food and beverages from a buffet and their meals are served on exquisite new tableware supplied by Royal Scandinavia. We also introduce a new class, Economy Extra, offering flexibility and a higher lever of comfort than Economy Class. The upgraded Economy Class feature designer seats with adjustable neck-rests and foot-rests. Every seat is equipped with an individual video monitor featuring 12 channels showing current movies, 9 popular games, a landscape camera and 18 sound channels. Our expansion offers you new planes, new places to fly and new products.
Welcome onboard.
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It's Scandinavian A srAR ALLTANoE
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