JUL 2012
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Opinion 2012 European Business Position Paper – A Timely Initiative
Your FREE ScandAsia Magazine in Thailand ScandAsia is the only magazine that covers all the Danish, Finnish, Norwegian and Swedish residents in Thailand. We also publish a ScandAsia magazine in China, Singapore and the rest of South East Asia.
Please sign up for your own FREE copy: www.scandasia.com Publisher : 211 Soi Prasert Manukit 29 Prasert Manukit Road Chorakae Bua, Lad Prao Bangkok 10230, Thailand Tel. +66 2 943 7166-8, Fax: +66 2 943 7169 E-mail: news@scandasia.com Editor-in-Chief : Gregers A.W. Møller gregers@scandmedia.com Assistant Editor: Wachiraporn Janrut wachiraporn@scandmedia.com Advertising : Finn Balslev finn@scandmedia.com Piyanan Kalikanon piyanan@scandmedia.com Nattapat Maesang nattapat@scandmedia.com Graphic Designer : Supphathada Numamnuay supphathada@scandmedia.com Distribution : Wanvisa Rattanaburi wanvisa@scandmedia.com Printing : Lake & Foundtain Printing Co., Ltd.
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Maintaining cross sector growth is widely recognised as a fundamental economic goal. In Thailand, both historically and currently, bilateral trade with Europe has long been an important factor in the Kingdom’s continuing economic growth and the accompanying social development. To achieve the necessary sustainability, it is essential that trade brings with it more than short-term mutual gain. Today, as the European ASEAN Business Centre (EABC) presents its first Position Paper, the relevance of an equable trading environment is brought sharply into focus by the need to be adequately prepared for the integration that will result from the advent of the Asean Economic Community in 2015. Grasping the potential of the ‘Asian Century’ Opportunities in what has been described as the ‘Asian Century’ are as numerous as they are diverse with the biggest rewards favouring the prepared. Maximising potential will need both entrepreneurial vision and a flexible economic and regulatory framework based on transparency. Investment must be rewarded by appropriate taxation initiatives, fair valuations, and ease of doing business across all sectors. Established specifically to strengthen European-Thai economic relations and to support a more keenly competitive Thailand, EABC is now poised to do just that. The current Eurozone problems and the need for European business in general to stimulate growth is likely to result in greater diversification of risk with many more European companies seeking to benefit from the now well established financial and operational advantages offered by Thailand, plus the significant opportunity for growth, and further regional expansion it also provides. Thailand’s ‘Upper Middle Income’ Status should be a Spur to Further Liberalisation Historically, an increase in foreign direct investment is accompanied by an increase in competition to attract Foreign Direct Investment (FDI) with incentives and removal of restrictions. Successive Royal Thai governments have already implemented a range of important tax incentives, support services improvements, and import duty exemptions. These are to be welcomed, but to surpass the country’s current ‘Upper Middle Income’ status, more needs to be done, especially in the service sector. And to ensure the kingdom can compete equally with its regional peers in areas crucial to long-term competiveness, the following specific issues should be addressed: • Negotiations on the Thailand – EU Free Trade Agreement (FTA) • Easing of doing business and trade facilitation • Progressive liberalisation of Services Sector • Development of a robust and effective IP (Intellectual Property) regime. Thailand – EU Free Trade Agreement (FTA) The need for Thailand to be able to fully benefit from the better access and more secure business opportunities available under this agreement means that negotiations should begin as soon as possible to ensure that completed agreements by other ASEAN countries do not disadvantage the kingdom. Easing of doing business and trade facilitation The AEC implementation and the inevitable increase in trade and freer flow of goods and services, investment, capital and skilled labour, also require a trading environment marked by a fully liberalised services sector especially in ICT, insurance, banking and finance and the increasingly important area of transport and logistics. Supportive IP regime essential In such a dynamic environment, a robust and effective IP regime that supports R&D, creativity and innovation becomes essential as the country moves forward economically and socially. SME Sector Thailand is also commonly seen as falling behind its neighbours in the SME sector with lack of skilled and qualified labour a major contributory factor to its ills. A comprehensive programme to address this issue is an important
first step, and one that EABC also sees as greater opportunity for further cooperation between European investors, their Thai business partners, and local government agencies. Increasing importance of Thailand as a direct investment destination and as a regional springboard FDI in Thailand has brought with it a range of benefits that includes local employment, a better standard of living and economic prosperity, as well as technology and skills transfer. Many of the European companies that have established a strong presence in Thailand have also realised the potential of the Kingdom to act as a manufacturing and distribution hub for the region and beyond. The ten-nation ASEAN community is home to some 600 million people with a current combined GDP in excess of US$ 1.5 trillion. The unique strategic advantage of access to this huge market adds an extra string to Thailand’s competitive bow and is one that EABC will also actively promote in its on-going efforts to encourage more European business investment in the Kingdom through the changes of laws and regulations enabling Thai companies to expand in ASEAN from its Thai base. Towards a more competitive trading environment in Thailand A fundamental principle of a healthy competitive business environment is that it should be based on fairness and openness. In particular, as more and more investment opportunities arise, bringing with them increased local employment and indirect social and economic benefit it becomes essential that such opportunities are encouraged to achieve their maximum potential unhindered by discriminatory practices and unfair restrictions. While Thailand is urged to expedite its steps to trade liberalisation, the European business and investor community should focus on long-term, sustainable investment in the country – a course of action that assures mutual benefit at all levels and results in not just what is good for business, but also what is good for society. An inspirational spark A structured approach to relevant recommendations is proposed in this first EABC Position Paper address fundamental economic, trade and investment attractiveness issues. To take both a cross - sectoral and a sector – specific approach recommending regulatory and legislative changes and reform towards competitiveness and enhanced trade and investment. It is also hoped it will provide the spark to initiate the process of achieving increased European investment in Thailand as the Kingdom seeks to strengthen its regional and international competitiveness. At the same time, distinguished speakers at the launch event itself add their voices and present their perspectives while panellists later look at the many challenges and discuss the way forward in a spirit of cooperation and optimism. The above EABC Policy Brief was published in connection with the launch on 28 June 2012 of the first European business Position Paper listing key trade and investment issues with recommendations in support of a competitive economy in Thailand. For membership or other inquiries, contact: European-ASEAN Business Centre (EABC) 25th Floor, Empire Tower, 195 South Sathorn Road, Yannawa, Sathorn, Bangkok 10120 – Thailand Phone: +66 2670 0624 l Fax: +66 2670 0608 Email: office@eabc-thailand.eu l www.eabc-thailand.eu
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CONTENTS
JULY 2012
8 Coming Events 10 Past Events 14 ScandAsia News Brief 18 Amazing Animation 20 Danish Culinary Delights
18
20
at Intercontinental Hua Hin
22 Norwegian Missionaries Balance Christianity and Buddhism
24 Ruins Turned into Expensive Homes 26 Inspiration & Promotion 30 Sudoku & Potato Au Gratin
22
24
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Coming Events Thailand Engineering Expo 2012
Visit Thai Asia Pacific Brewery Factory
Date: 12-15 July 2012 Location: Challenger 3, IMPACTMuang Thong Thani The Expo will feature Thailand’s key engineering exhibition and conference platform covering across 9 engineering disciplines, such as Computer Engineering, Industrial Engineering, Electrical Engineering, Civil Engineering, Mining & Petroleum Engineering, Environmental Engineering, Automotive Engineering, Mechanical Engineering, and Multi-Engineering. For more information, visit www.impact.co.th or www.engineer2012.eit.or.th
Date: 13 July 2012, 2.00 p.m. – 5 p.m. Location: Bus leaves from STCC’s office at Lake Rajada Office Complex (near to BTS Asoke) to TAPB Brewery – 1.30 pm Members of the Nordic Chambers of Commerce may join the Singapore Thai Chamber of Commerce (STCC) on a visit to the factory that makes Heineken, Tiger and Cheers beer to witness the selection of premium raw materials carefully blended with the factory’s own secret recipe to result in their globally unique and consistent tasting brew. Free for Members and 300 BHT Nett for Non-members. For further information, please visit www.norcham.com
Requiem for the Mother of Songs Concert Date: 24-25 July 2012, Doors open at 7.30 p.m. Location: Main Hall, Thailand Cultural Centre Princess GalyaniVadhana Institute of Music, in collaboration with the Department of Cultural Promotion (Ministry of Culture) and the Bangkok Opera Foundation will organize one of Thailand’s most ambitious classical world premieres “Requiem for the Mother of Songs”. Composed and conducted by Distinguished SilpathornKittikhun Artist Maestro SomtowSucharitkul as a memorial to HRH Princess GalyaniVadhana and her musical legacy, the classical masterpiece will be performed on 24 and 25 July 2012. Admission is free.To receive free tickets, visit www.galyanirequiem.com or call (02) 158-9292.
Thailand Health & Wellness 2012
Thailand’s Private Sector Collective Action Against Corruption
Date: 26-29 July 2012, 10 a.m. – 9.00 p.m. Location: Hall 5-6, IMPACTMuang Thong Thani The exhibition will demonstrate up-to-date innovations on medicals and health care, which will be displayed in 4 zones; From unborn child to healthy baby Zone, From teenage to complete mature Zone, Working age Zone, Senior Zone (appropriate for adults over 60). Free health check-up service including health advice and knowledge will be provided by specialists and shelf display which will be categorized in 4 groups; Food, Healthy, Exercise and Emotion. For more information, visit www.impact.co.th or www.thailandhealthandwellness.com Date: 7 August 2012 Location: Sheraton Grande Sukhumvit Joint Chambers Breakfast Seminar- “Thailand’s Private Sector Collective Action Against Corruption” with Dr. BandidNijathworn, Thai Institute of Directors Association (IOD) President and CEO. More information to come.Meanwhile, stay tuned and visit the chamber’s website. www.dancham.or.th 8 ScandAsia.Thailand • July 2012
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Swedish Midsummer Celebration in Bangkok
T
he Rembrandt Hotel once again proudly hosted the annual Swedish Midsummer celebration in coordination with the ThaiSwedish chamber of commerce in Bangkok on Saturday June 16. More than a hundred people from the local Swedish community joined the event to celebrate the afternoon with friends and families at pool side and da Vinci Italian restaurant. The food was specially prepared by Executive Chef Andrew Mann and his team with specialty homemade treats such as a selection of fresh baked European breads, traditional smoked salmon “gravad lax”, in-housed apple wood smoked salmon, Swedish kalleskaviar, herring, janssons Temptation, Swedish meat balls served with cream sauce, Swedish apple cake and much more. Kids also joined in the celebration with a special BBQ station, pizza, pommes frites and an entire program of games, song and dancing. In attendance were prominent members of the Swedish community such as Peter Bjork, Executive Director of Thai Swedish Chamber of Commerce, Bjorn Richardson, the General Manager of Oakwood and Rembrandt’s General Manager Eric Hallin. The Rembrandt thanked the sponsors of the event, Oriflame and Swedish School Association of Bangkok whose support helped to make this event a memorable one.
Danish Women’s Skt Hans Party
S
kt Hans is the Danish way to celebrate Midsummer. This year, Danish Women’s Network celebrated Skt Hans in great style with Danish hotdogs with crispy fried onions and all the trimmings - and of course a bonfire and the song “Vi elsker vort land...” Charwoman Karin Sarfelt and husband Jan had once again opened their garden in Lake Side Villa for the celebration. The only unusual thing about this year’s celebration was the date - the 16 June - which was one week ahead of the actual day - the 23 June. But this was the most practical and ensured maximum participation before maany of the members went back for their summer vacation in Denmark. Hostess of the evening and Chairwoman of DWN Karin Hykkelbjerg Sarfelt with Maibrit Wolgast and Line Jacobsen.
10 ScandAsia.Thailand • July 2012
Danish Constitution Speech in Bangkok
M
ads Beyer, Counsellor (Political) and Deputy Head of Mission at the Royal Danish Embassy in Bangkok, was guest speaker at the regular once-a-month Wednesday Dinner of DABGO Bangkok on 6 June 2012 at Admiral’s Pub & Restaurant in Sukhumvit Soi 29, Bangkok. The Counsellor spoke on the subject of the Danish Constitution as it was the day after the Danish Constitution Day - a national holiday in Denmark with a tradition of speeches on various aspects of the constitution. Mr. Beyer outlined the structure and main focus of the Constitution and gave his assessment why the constitution was not likely to be changed anytime in the foreseeable future even just to modernize the language. The discussion after his speech touched on issues like voting rights for Danes living abroad and the reduction in Danish pensions for Danes living outside the EFTA countries.
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8/29/11 1:57 PM July 2012 • ScandAsia.Thailand 11
Last Dancham Networking Event Before the Summer Held at Chatrium Hotel
O
n Wednesday 20 June, the Chatrium Hotel Riverside Bangkok together with Nordea Bank kindly sponsored the last networking evening for members and friends of Danish-Thai Chamber of Commerce before heading home to Scandinavia for vacations. Held at the Chatrium Hotel, more than 40 participants enjoyed the surroundings of the hotel and its facilities with a spectacular view over the river. Plenty of food and beverages were available. In attendance were prominent members of the chamber such as, Senior Vice President Group Manufacturing and Managing Director of Pandora, Mr. Thomas Nyborg, Senior Advisor of Aker Solutions, Mr. SomkiatInthong, Financial and Administration Controller of Nederman, Mr. PisitPittayanurak, Nordea Private Banking, Mr. Eric Pedersen and many more. During the event, Mr. Thomas Nyborg, who is also Chairman of the Chambers’20th Anniversary, thanked the sponsors for generously supporting this event. But more importantly and due to one third of the attendees were guests and non-members, Mr. Nyborg underlined a very important fact for all members and non-members regarding the costs of becoming one.
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Nordic Chambers Host CSR Event
T
he Nordic Chambers in Thailand gathered on Thursday June 14 for a breakfast seminar on Corperate Social Responsibility (CSR). Guest speaker Mr. Thomas H. Nyborg, Managing Director for Pandora Production in Thailand, shared his own personal insight upon the topic CSR – what is it and who cares? After an informative seminar - on behalf of the Nordic Chambers - Mrs. Mai Ellegaard, Board Member of DanCham, thanked Mr. Nyborg for his presentation and handed over a small gift as a token of appreciation. To end the seminar, there was a Q&A-session, where several interesting and relevant questions were put forth and answered, including on corruptions impact on CSR.
July 2012 • ScandAsia.Thailand 13
ScandAsia News Brief
Swedish Honorary Consulate Opens in Hua Hin
S
weden opened an Honorary Swedish Consulate in Hua Hin on 18 June 2012. The Honorary Consul in Hua Hin will be the 61 year old Khun Victor Sukseree, General Manager of the 5-star hotel Dusit Thani Hotel for the last 22 years. The approval of the new Honorary Consulate in Hua Hin was given already in 2009, but due to changing governments the paperwork took more time than expected. However, the final papers were signed in April by the Thai authorities on behalf of the Royal Thai government. The consulate will hold an official opening in September, but is in fact already open and providing its services. The Swedish Honorary Consulate in Hua Hin will have the provinces of Phetchaburi and Prachuap Khirikhan as its working areas.
Swedish Ambassador Visits Chiang Mai
S
wedish Ambassador Klas Molin visited Chiang Mai on Thursday, June 7, attending the press conference for the European Union Film Festival Chiang Mai 2012. The Ambassador also attended the Swedish National Day reception at Chedi Hotel arranged by the Swedish Honorary Consulate in Chiang Mai. Consuls, officials and the Chairman of the Board of Trade in Chiang Mai attended the reception where the Ambassador held the opening speech.
Swedish Navy Commander Visits Thailand By Wachiraporn Janrut
A
dmiral of the Fleet (ADMF) Surasak Hrunroengrom, Royal Thai Navy Commander, recently welcomed Rear Amiral (RADM) Jan Thornqvist, Royal Swedish Navy Commander, at the reception room in the royal Thai Navy Headquarters at the original palace, Bangkok on June 11.
14 ScandAsia.Thailand • July 2012
Aung San Suu Kyi Visited Norway A
ung San Suu Kyi, Nobel Peace Prize laureate and democracy icon of Burma/Myanmar visited Norway in June where among other things held her speech as Nobel Peace Prize recipient. During the busy trip, Aung San Suu Kyi also took part in the Oslo Forum Mediators’ retreat, together with Norwegian Foreign Minister Jonas Garh Store and U2 front man, Bono. The Oslo Forum gathers around 100 mediators and other key actors in peace processes all over the world. Mr Store, Ms Suu Kyi and Bono took part in a panel debate at
the opening of the Forum The main theme of this year’s meeting was the role of dialogue in transition. The participants will be offered insights into the transition processes in Myanmar, Egypt, Tunisia and Libya. Other participants at the Oslo Forum include Swedish Foreign Minister Carl Bildt, Myanmar’s Minister of Industry U Soe Thane, President of the International Crisis Group Louise Arbour, Head of the Philippines Office of the Presidential Adviser on the Peace Process in the Philippines Teresita Quintos Deles and Commissioner for Peace and Security in the African Union Ramtane
Lamamra. The objective of the Oslo Forum is to share practical experience of mediating between parties in conflict with a view to improving the international community’s ability to address armed conflict. It is an important part of Norway’s work to systematize and professionalize international peace efforts. This year’s meeting is the tenth in a row, and is organized in cooperation between the Norwegian Foreign Ministry and the Centre for Humanitarian Dialogue, which is based in Geneva.
Thai Royal Elephant’s 50 Years Jubilee Celebrated at Copenhagen Zoo By Wachiraporn Janrut
O
rganized by the Thai Embassy in Denmark and Copenhagen Zoo, the Thai Royal Elephant’s 50 years jubilee was celebrated on May 31 in the presence of Prince Henrik of Denmark and his four grand-
children. Copenhagen has a long tradition of breeding elephants going back to 1878 when the Zoo received its first two elephants from Danish Consul F.C.C. Koebke and later other elephans followed. In 1962, King Rama IX of Thailand presented two elephants “Chiang Mai” and “Buag Hag” as gift to King Frederik IX and Queen Ingrid after a royal visit to Thailand. Chiang Mai - 53 years old this year - is still at the zoo today. In 2001, King Rama IX of Thailand offered three more elephants to Danish monarchy to strengthen the relationship between the two countries. Next year two elephants from these Royal Thai elephants will be born at Copenhagen zoo. The celebration started at 5.00pm on May 31. The zoo was closed for the day. ‘Kasetsart Jazz Ensemble’ had been flown in from Thailand to perform Jazz music at the special event where only 150 guests were invited.
July 2012 • ScandAsia.Thailand 15
ScandAsia News Brief
Swedish Festival 2012 T at Megabangna
he first Swedish Festival in Thailand was held at Megabangna on June 1-10, showcasing Swedish culture and way of life through ‘Live Swedish Life’ exhibition, a range of cultural performances, special workshops and activities as well as Swedish Jazz concert. The Fashion Galleria on Level 1 of Megabangna was decorated with a troop of colorful Dala Horses, the sweet symbol of Swedish culture and craft and lush green ambience of simulated world-famous Gothenburg Botanical Garden. The stage featured a range of cultural performances like Mid-Summer Dance, Swedish Little Frog and traditional Swedish costume display. Participating Thai and foreign visitors engaged themselves in Swedish culture in several workshops and activities like the making of a mid-summer head wreath, playing of traditional Swedish games, etc. The Swedish Jazz Festival was held as part of the event, featuring concert and workshops by leading Swedish Jazz artists such as Camilla Lundstedt, Ulf Wakenius, Eric Wakenius, and Jonathan Fritzén. Jamming on stage were well-known local jazz artists like Koh Mr. Saxman, The Infinity member Passakorn Morasilpin and Neung Jakkawal.
Aker Solutions with New Service Base in Thailand N orwegian Aker Solutions has opened new workshop for lifecycle services and refurbishment in Thailand. The new centre will support Aker Solutions' surface wellheads and tree businesses and further boost Aker Solutions' presence in the Asia Pacific region. "Aker Solutions has invested heavily to support the growth of the Asia Pacific region. This service base is a response to several new orders and recognition of the growing market demand. We are now even more capable of serving our clients,” says Dave Hutchinson, Aker Solutions' president of the Asia Pacific subsea business. The new workshop replaces two other service bases in Thailand and aims to consolidate Aker Solutions' lifecycle services in Thailand under one roof. The new facility has a total area of 3.225 sqm.
16 ScandAsia.Thailand • July 2012
Sweden to Expand its Investments in Thailand By Wachiraporn Janrut
D
eputy Minister of Commerce in Thailand Mr. Siriwat Kajornprasart recently held a meeting with Swedish Deputy Minister of Commerce Mr. Gunnar Oom to discuss future Swedish business investments in Thailand. According to Mr. Siriwat, Sweden plans to expand its investments in Thailand. Volvo, for example, plans to relocate its trucks production base from China to Thailand. Electrolux also plans to move its production of refrigerators to Thailand. There are also other Swedish companies, especially those in technological and environmental related businesses, planning to invest in Thailand. However, Mr. Oom expressed his concerns regarding limitations of Thai laws and regulations for foreign investments. Mr. Siriwat listened and is prepared to cooperate and work out the best solutions, reported the media after the meeting. The Swedish government is following the ‘Joint Plan of Action’ that was a few year ago set up between Thailand and Sweden covering the areas of politics, economics, agriculture, security, environmental technology, energy, tourism, and education.
Cheaper to Apply for a Visa to Denmark By Dennis Krog
T
he Danish embassy in Bangkok has lowered the price for visa applications for Denmark. From now on the price is 790 Baht instead of 1.080 Baht. The chance is the result of negotiations between the Danish Foreign Ministry and VFS Global, the company handling the visa applications for Denmark. “It has been important for the Danish Foreign Ministry to eliminate the difference between the price for visa applications to the Nordic countries,” the Danish Embassy in Thailand explains. With the lower price Denmark is now charging the same as Norway. Sweden is still cheaper, as they only charge 535 Baht, which has to do with Denmark and Norway leaving more of the work to VFS than Sweden.
July 2012 • ScandAsia.Thailand 17
Amazing Anim
18 ScandAsia.Thailand • July 2012
mation
Picture This Studio is a Danish owned animation studio in Bangkok, which has world famous LEGO as its main customer. The animation studio employs 35 people at the moment, but the master plan includes an animation city and hundreds of employees. By Dennis Krog Photos by Disraporn Yatprom
K
asper Kragelund, Partner and head of sales and business development at Picture This Studio in Bangkok has bigger plans than the current 35 people operation, much bigger plans. “The master plan is establishing an animation city in Bangkok, we’re using the work title Pixity. We already had an architect make some drawings and a computer generated model. In Pixity we plan on housing 500 people living and working there,” he says as a matter of fact. Kasper Kragelund adds that the company has fallen in love with the former EAC building from the turn of the century next to Oriental Hotel on the Chao Phaya river. He be-
lieves that Picture This Studio could have a future in the historic building, given the right circumstances. Picture This Studio has come a long way in only a few months, and with LEGO supplying work for many years to come, the company that turns scripts into 3D animations, certainly can allow themselves to set the bar high. The company is a three way partnership between the original founder Poul Riishede, who two years ago teamed up with M2FILM with the Danish entrepreneur Mads Munk and former head of DR and Nordisk Film, Kenneth Plummer in charge. Shortly into that cooperation Danish businessman Kasper Kragelund was brought in to finalize the partnership,
and since then, the Bangkok based company has been growing at a rate unheard of in the business.
Started three years ago Picture This Studio is located in the trendy Thonglor area of Bangkok, and in one of the offices the founder and now partner Poul Riishede is in his own relaxed way wearing a t-shirt and shorts, looking back at the beginning. “Well it is only three years ago we just had two employees, me and my wife,” says Poul Riishede and smiles as if he doesn’t believe it himself. The family company however quickly grew as Picture This Studio got an order from Duckling, a company in the M2Film portfolio. That job went well for Poul Riishede and his now handful of animators, so well that M2FILM wanted him to come to Denmark for a meeting. “After the talks with M2FILM, we agreed on an equally shared partnership. Soon after we then took Kasper Kragelund onboard as a third partner. I am the creative part of the business, M2FILM brings in the business, and Kasper is working to make the business grow,” says Poul Riishede. Just after completing the partnership, Picture This Studio started growing rapidly, and it was difficult for the somewhat unknown company to attract staff, but with LEGO as a costumer and the possibility to work together with some of the best in the business, the situation changed for the company, which is now an attractive place to work. The short history of Picture This Studio shows that when you start working there, you don’t want to leave again.
The staff is valuable Walking around the offices of Picture This Studio you will find people walking in and out of different doors, some guy is playing a little tune on a guitar and a set of small drums are waiting to be picked up at another table. “It’s important for us that we
have a very informal atmosphere here, only that way ideas flow freely, and if you need to play the guitar to be creative, then go ahead,” says Poul Riishede, who knows it’s not a normal part of the culture in a Thai company to just walk into the boss and tell him about your newest idea, but in the young environment of Picture This Studio, and with the encouragement from senior staff, Poul Riishede says it works perfectly. The informal environment seems to work for the staff as well as only one employee has resigned so far. That was a demand from the mother of the employee, as she didn’t feel that the work at Picture This Studio could be considered a “real” job. “We do our best to treat our staff well. They get free lunch and drinks; we go on trips, have barbeque-nights or just go to the movies. We do that because we are dependent on them,” says Poul Riishede, who has the daily contact with the employees, where the two other partners have different roles to fill within the partnership, a diversity which is seen as an advantage in the company.
Using each other’s strengths Picture This Studio is a young company; the business is young, the employees are young, and the three-way partnership is young, but although that might be true Kasper Kragelund does not foresee any teething problems in the foreseeable future. “The strength in this partnership is our different areas of interest. It is quite simple; the partnership builds on us trusting the others in being experts on what they do. I would never have any doubt in Poul when it comes to the quality of our products, and I am pretty sure that he would not disagree with me when I show him a cash-flow analysis,” says Kasper Kragelund, who – if all goes according to plan - could be doing his next interview out of an office in the former EAC building.
July 2012 • ScandAsia.Thailand 19
Danish Culinary Deli at Intercontinental H Danish celebrity Chef Rasmus Kofoed created a unique six course dinner for 47 distinguished guests at the Intercontinental Hua Hin Resort on Saturday 23 June 2012. The delicacies were introduced personally one by one by Chef Rasmus assisting the guests in appreciating also the more subtle flavours of the ingredients. By Gregers Moller Photos by Disraporn Yatprom
Chef Rasmus Kofoed concentrates on the decoration of the veal creation together with his two assistants.
20 ScandAsia.Thailand • July 2012
ights Hua Hin T he Intercontinental Hua Hin Resort had arranged for the unique Celebrity Chef Dinner as a charity evening in support of HRH Maha Chakri Sirindhorn’s foundation and eventually the event contributed one million Thai Baht. The dinner took place in a special part of the luxury resort named La Residence, an exquisite heritage building designed in tune with the famed King Rama VI Summer Palace. Here Ramus Kofoed had taken over the kitchen together with his two traveling assistants, Christoffer Brink Pedersen and Nanna Rubin Galloe. The host of the evening was Suwat Liptapanlop, a Minister in several Thai governments during the past 18 years and the owner of the Intercontinental Hua Hin Resort. Among the guests were many similarly well known high society people, including the Danish Ambassador Mikael Hemniti Winther and his wife Rattanawadee Winther. The dinner turned out to be in fact Chef Rasmus Kofoed’s third dinner arranged recently in Thailand by his Manager Karsten Kroman. The
first had been a private dinner for Suwat Liptapanlop and the second had been an exclusive garden dinner for HRH Maha Chakri Sirindhorn held in Kantary Hills hotel in Chiang Mai. “This second event was indeed a very special event,” Rasmus Kofoed added. On both occasion he had been assisted by his two Danish travelling chefs who felt most privileged to be selected for these star appearances in the international world of gourmet excellence. “When working with Rasmus you learn something all the time,” said Christoffer Brink, who had just been accompanying him on a visit to Cannes where the Danish Bocuse d’Or Bronze winner, Silver winner and finally in 2011 winner of the Gold Medal had created the opening dinner at the Cannes Film Festival. Asked whether being a visiting Chef could be compared to being conductor of a symphony orchestra, he agreed. “Maybe I am gesticualting a bit more hectic and articulate in the kitchen as their visiting conductor but
Ambassador Mikael Hemniti Winther and his wife Ratanawadee listens to Chef Rasmus’ introduction to the next dish.
that is only because unlike an orchestra we don’t have time to rehearse this kind of dinner,” Rasmus laughed. “I think it is important for Rasmus to bring assistants along who have worked with him for some time,” added Nanna Rubin Galloe, who has been working with Rasmus Kofoed first in his Geranium restaurant in Rosenborg Gardens for two years and then for the past another two years in his new Geranium restaurant in the office towers of Parken Stadium in Copenhagen. Rasmus Koofoed explained about the dinner, that most of the ingredients he had brought with him from Denmark. Exceptions were the raw crab meat, some of the edible flowers and some herbs that he had sourced locally. Creating dinners abroad was inspiring, he said and rewarding because the world of gastronomy was not limited by languages. But he had not experienced something gastronomically during his visit here that he would now go home and try to re-create in Copenhagen. “It doesn’t work like that,” he explained.
“I get a lot of gastronomical input from going abroad, but I don’t know how it will influence my creations back in Copenhagen. Suddenly in the future I might get the idea to add a specific flavour or an ingredient to a dish and then realize that this is a reminiscence of the trip to Thailand this summer.” What that could be, would be incidental, he added. “But I can mention that we during this trip have tried giant red ant eggs soup and duck’s tongue.” Unfortunately, this reporter was too surprised to ask how he liked it. Highlights of the dinner was a Norwegian lobster and soup based on Danish hay cheese. “Hay cheese,” we were told, “is cheese made from milk from cows being fed on hay during both winter and summer which the cows prefer and that makes the cheese tastier.” A personal favorite of mine was the veal with juniper and red beets on the side and the climax, a desert with liquorices pudding topped with among others raspberrries and a mousse of red berries sprinkled with crackling sugar.
Napalai Areesorn, Editor-in-chief of Thailand Tatler, Mrs. Ratanawadee Hemniti Winther and her husband Mikael together with the host Mr. Suwat Liptapanlop, the owner of Intercontinental Hua Hin Resort. July 2012 • ScandAsia.Thailand 21
Norwegian Missionaries Balance Christianity and Buddhism Oyvind Hauge and family moved to Mukdaharn province in the Northeast of Thailand last year. He is a missionary for the Norwegian Mission Society (NMS) and the sole teacher at NMS’ Norwegian school and missionary. Oyvind tries very hard to find “the best of the two cultures” for his students. To him, the combination is very important. By Miklos Bolza
E
quality and humbleness are essential for Christians wanting to integrate into Thai society, says Oyvind, a teacher and missionary for the Norwegian Mission Society (NMS). This attitude has successfully enabled Oyvind to reach out to locals in Thailand’s Mukdahan province. “When we show respect for the Thai religion a nd culture, it’s easier to connect with them if they wish to find out more about us and our beliefs.”
The Move to Isan NMS is a Lutheran organisation which has been operating in the provinces of Mukdahan and Ubon Ratchathani for 30 years. A number of missionaries have brought their families with them and the Norwegian School Mukdahan was opened as a result. Oyvind, his wife and three children moved there in August 2011. After working as a teacher of troubled youths for several years, his funding was cut causing him to seek out new opportunities abroad. After a long-term teacher, Kari Sollie, left the Norwegian School Mukdahan, Oyvind gladly accepted the role. He plans to work there until April 2013 and will stay on further if his children are happy in Thailand.
A Question of Where? The school itself was first located in Phibun in the province of Ubon Ratchathani. This was a small town with very little growth so the deci22 ScandAsia.Thailand • July 2012
sion was made in 2007 to relocate it to the larger and more developed city of Mukdahan. These days it is situated within St. Joseph’s Catholic School found in the north of the provincial capital. Here, NMS rents two rooms where students can learn from a qualified Norwegian teacher. The site of St. Joseph’s was chosen because it is one of the best schools in North-eastern Thailand, regularly achieving high scores in national tests. Its facilities, teachers and grades are all excellent when compared to other schools in the region. Mukdahan is also seen as a city which is rapidly growing due to its proximity to the Second Thai-Lao Friendship Bridge. Dag Johannessen, the regional representative for NMS Thailand, hopes that this fast development will assist the Christian community do their work in the parish. “The move there was a mission of expanding our work, becoming the bow of the ship in order to advance forward.”
Unexpected Responsibilities Although originally meant for kindergarten to grade five, the Norwegian School Mukdahan now welcomes students of all ages. Dag admits that this can create some difficulties. “In primary school, our children play in the schoolyard with Thai children. They don’t seem to think of
this as anything special. When they become teenagers though, variations between the Norwegian and Thai values are more apparent.”
A Bridge to Norway within Thailand Oyvind teaches the Norwegian curriculum so that the children do not have to adapt when moving between Thailand and Norway. To facilitate this, original textbooks are brought over from Norway to provide the proper education. “When our students go back to Norway, they know the system there because our school uses the same system and the same books. This is why we are here,” Oyvind says. To help with integration into the local society, additional classes in the Thai language, history and culture are taught by a Thai assistant provided by NMS. The Norwegian students also study with the Thais in physical education, music and arts classes, and spend time together at morning assembly and during special events such as Father’s Day and sports day.
“The Best of Two Cultures” As the sole teacher at NMS’ Norwegian school, Oyvind certainly has his hands full. Although he only has five students, they range in age from grade two to grade seven, meaning that he has to properly educate each at the appropriate level. Oyvind tries very hard to find the “best of two cultures”. His stu-
dents learn about both Thailand and Norway, and participate in Christian and Buddhist celebrations throughout the year. This combination is very important, he feels. “We try to stick to our Norwegian culture, but we also try to connect with the Thai system because it’s important to learn. Even though we are Christians, if my children return to Norway and have learnt nothing about Buddhism, something’s wrong.”
NMS: A Diverse Society Apart from the school, NMS has several other projects around the region. In addition to six Lutheran churches in Ubon Ratchathani and one in Mukdahan, there are also numerous preaching places spread around the area, as well as a minis-
try at Mukdahan Prison. The society also runs a Thai language school where missionaries have to complete a 15 month conversation course to bring them up to a sixth grade level. This provides them with the necessary linguistic skills that they need to deal with the local Thais. In October, NMS also hosts the annual IMPULS Thailand youth gathering where Thai Christians can get together and bond in the one location. A team of Norwegian volunteers and musicians is also on hand to help with the event. NMS missionaries also teach Thais at local theological faculties, promoting independence and empowerment for the smaller preaching centres. The hope is that this will build a network of functional
churches which can then be used for further regional development. The society also undertakes social work projects around the region, covering areas such as AIDS treatment, family development and scholarship programs.
The Search for Support The path forward is not clearly marked though. In 2006, there were five Norwegian families in Mukdahan, whereas now there are only two. NMS is currently seeking individuals to fill this void, although it is proving difficult. Thailand is not a major location on the missionary map, especially when compared to more traditional regions such as Africa. Consideration for their children is also a main deterrent for people
to move to Thailand, especially due to the differences in the education system. Here though, the Norwegian School Mukdahan aims at filling this need, and teachers such as Oyvind provide good quality education that is the same as that found back in Norway. NMS is searching for more people to work for them in Northeast Thailand from pastors who can help with layman training to those who are skilled in organisational development. Dag says that all applicants should be willing to pass on the right values. “One part which is very important, because we are a mission organisation, is the Calling. This is an inner belief that we actually have something that we are obligated to pass on.”
Even though we are Christians, if my children return to Norway and have learnt nothing about Buddhism, something’s wrong.
July 2012 • ScandAsia.Thailand 23
Ruins Turned into Expensive Homes Buy an old house, renovate it, sell it and buy the next. That’s the concept. By Rose Jensen
Nobody renovates old Thai properties into European style homes like we do.
24 ScandAsia.Thailand • July 2012
K
asper and Sonja, a Danish Thai couple, have found a lucrative niche. They buy mismanaged property in Thailand, renovate it from A to Z and sell it with a nice profit. The couple began their Thai renovation business with a property in the provincial town of Lampang, South of Chiang Mai. Their keen eye guided them to a rundown property that they felt had massive potential. Three months later and the house had been totally renovated. The house’s potential had been fulfilled and they had proved to themselves that their renovation dreams and skills could cross continents. The 700 square meter property that they had bought for 2.5 million baht had just been sold for 8 million baht! Not wanting to rest on their laurels they quickly moved onto their next project. They had spotted a row of three townhouses that were in poor condition but they felt were in a very promising location. This European philosophy on property has really paid dividends for them here in Asia, where newer is often seen as better. “Make the impossible,” the couple said. “We are from Europe, we can see that things can be fixed. What we care about when buying homes is the location. We would rather buy a ruin located in the right address than buy a nice apartment located in the wrong area, because ruins becomes much more valuable when they are finished compared to a new one in good condition when it’s in the wrong place.”
Started in Denmark This successful couple met each other at a young age during a Songkran Festival in Denmark. Sonja, who was aged 20, had an apprenticeship as an office assistant and Kasper, also 20, had an apprenticeship as a machine technician when they decided
to buy their first property. Things were not always smooth sailing for the young couple. When trying to secure a mortgage for their first property one adviser described them as being ‘foolish’ if they thought that anyone in their right mind would be willing to lend someone as young as them money to buy a house.. But, luckily for them, someone was willing to take the gamble. And within a year they had sold the property that they bought for 500.000 Kroner for 800.000 Kroner, making a nice profit even after the renovation costs had been deducted. Since their first successful move onto the property business ladder, they have repeated the process a further ten times back in Denmark. Friends and family have always been supportive of the couple, although house warming gifts are a bit thinner on the ground these days.
Doing business in Thailand Three years ago, Sonja and Kasper moved to Thailand. Sonja was born in Thailand but raised in Denmark. Now, back in Thailand her Thai citizenship became a great asset. It can be difficult for foreigners to do business in Thailand, factors such as not being able to speak the language, not being familiar with local laws and regulations and having pale skin can all work against the “farang”. Luckily Kasper and Sonja didn’t incur any of these troubles, they were able to easily set up a trading company in Sonja’s name. “She is the person to explain to the renovators how to do things. That makes it a lot easier,” said Kasper. The couple have also always done things the “right” way. They have made sure that they use a good accountant and lawyer so that everything is legal and above board. When asked what makes them stand out they responded, “we are not always western driven when it comes to renovating, we are also able to turn run down properties
into beautiful homes aimed for Thai tastes.” “It also requires that you have your heart in the game and see how it can become. It doesn’t help if you have the money to buy an old junk if you cannot see how it can be turned into – it is not enough just to paint,” he added.
Impressive project Kasper and Sonja are currently working on their most impressive project to date. The style of this
penthouse apartment is kept in the classic style with high English paneling and nice teak flooring. Everything is kept in bright colors and the couple has chosen to retain the beautiful original stucco ceilings. Likewise with all the bathrooms have been kept in the roman style. The penthouse is unique as it is the largest penthouse in Chiang Mai of 600 sqm with VIP roof terrace. The only thing the penthouse has been done in modern simple style, is the super modern high gloss
The living room of the condo in the condition, they found it...
kitchen with all appliances coming from SMEG. When asking into their choice of doing business in Chiang Mai the couple quickly replied. “It has always been our target to live in Chiang Mai. Not only is it great to do business here. The city is in development, good restaurants and a fun nightlife.” Real estate in Chiang Mai is tough but the couple feels strong and competitive. They feel they stand out. Many others have built
Moo baan residentials where they just built an entire residential, but although they have met one who is doing something similar to what they are doing, it was not in the same European style and order. When their current big pent house project is sold the couple is actually considering expanding their business to Bangkok. They already know of so many bankruptcies in Bangkok through their own network. And of course there’s the Internet.
... and this is how it looks today, after the renovation.
July 2012 • ScandAsia.Thailand 25
Summer Sizzler Packages at
Away Koh Kood
T
he new Duplex Bungalows at Away Koh Kood open its doors to welcome guests over summer season this year with Summer Sizzler Packages. Completed in January 2012 with additional features, the Duplex Bungalows sit high on the hillside enjoying a lofty position overlooking the resort and bay. To celebrate the completion of all these new features and upgrades, the resort offers Summer Sizzler Packages for guests who book and stay anytime from now to the end of October 2012. Special Introductory Rates are offered. The special rates for a room night stay with the Away signature island breakfast for 2 persons are listed here: Duplex Bungalow Baht 3,000 (from normal rate at Baht 6,000) Deluxe Ocean Facing Bungalow Baht 4,000 (from normal rate at Baht 8,000) Deluxe Oceanfront Bungalow Baht 5,000 (from normal rate at Baht 10,000)
For more information and online booking with instant confirmation, visit www.AwayResorts.com or call + 66 2168 7533 ext 301
Stay, Play & Pamper Package at Hotel De La Paix in Cha Am
T
he luxurious beachside Hotel De La Paix offers a mid-week getaway package featuring 3 nights stay plus two 18-hole rounds of golf and two-hour spa Indochine massages. Located on the secluded beach in Cha Am, The Hotel De La Paix consists of chic-designed 79 studios and pool villas offeringhigh technology and fun vibes to every unit withWiFi, 42-inch flatscreen TV, Apple TV pre-loaded with music and movies, and an in-built home theatre system that can entertain guests in the bathroom. The special package includes3 nights stay plus two 18-hole rounds of golf and two-hour spa Indochine massages. Choices of the golf course are Black Mountain Golf Club, Springfield Royal Country Club, Palm Hills Golf Club, BanyanGolf Club. Guests are also entitled to the followings: • Playful Punch tropical fruit welcome booster • Choose Your Course daily breakfast • Complimentary daily mini bar refresh • 20% off additional treatments at Spa Indochine • Complimentary WiFi throughout the hotel • Bottled water (daily) and nightly turndown nibbles • Early check-in/late check-out (subject to availability) • Package is inclusive of 10% service charge and 7% government VAT For more information, call +66 32 709 555 or e-mail: book@hoteldelapaixhh.com 26 ScandAsia.Thailand • July 2012
Package Prices are THB 34,700 for a stay at Horizon Suite and THB 37,000 for a stay at Garden Terrace Suite.
Special Offer for Lovebirds at Koh Chang Cliff Beach Resort
H
ere is a chance to impress your lovers. Koh Chang Cliff Resort offers to create an extra special event for couples on their honeymoon, special occasions or an intimate romantic dinner. Set between a lush tropical cliff and intimate beach amidst some of Thailand’s most magnificent scenery, the location of Koh Chang Cliff Beach Resort is suitable for a romantic event for lovers. The resort offers to set up a romantic dinner for two with one dedicated server at your selected location. A private sunset cruise can be arranged for lovers to enjoy a beautiful sunset in one of the resort’s comfortable boats while cruising along the coastal waters of Koh Chang, sightseeing the local sites and the island’s surroundings. Ideas on how you’d like to celebrate your special occasions are welcome to share as the resort is willing to tailor a package to suite needs of each couple.
For more information, contact 02 692 0122, 02 692 0314, 02 692 0030 or 039 557034-5. E-mail: CliffBeach@hotmail.com
Rembrandt Hotel Bangkok Renovates its Restaurants
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For more information, contact 02 2617100 28 ScandAsia.Thailand • July 2012
ocated in the heart of Bangkok on Sukhumvit Road, Rembrandt Hotel Bangkok will invest over 30 million THB for the restaurant renovations on the first floor, encompassing the Mexican Restaurant Señor Pico, Thai Contemporary Red Pepper and international restaurant the Café. The completion is scheduled for September this year. The Rembrandt Hotel will upgrade the restaurants’ design and bring in new conceptual ideas where a new theatrical culinary experience with an open kitchen featuring chefs preparing ‘a la minute’ all in full view of the guests will be provided at the new Red Pepper and the Café. The highlights are the live cooking station and bespoke authentic Thai and international dishes. Under new modern décor, Red Pepper and the Café can serve up to 130 guests. The new branding campaign complete with new names and logos will be introduced. For the new Señor Pico, diners will experience a re-introduction to modern Mexican decor with the use terracotta and stone. Diners will enjoy an upgraded light and sound system for live entertainment, a larger dance floor, and an updated menu making Señor Pico the authentic Mexican taqueria and tequila bar in Bangkok. It will also bring in a Mexican chef from the US to help implement the menu as well as one of the most sought after mixologists to formulate the cocktail menu specifically for Señor Pico. There will also be the introduction of an open air smoking area complete with rataan furniture and a living wall. During the renovations, all restaurants will continue operating. Red Pepper and the Café have been temporarily relocated to the 4th floor. Señor Pico has been temporarily relocated to the ground floor of the Rembrandt Towers on SukhumvitSoi 20. Breakfast is still served daily from 6.00a.m. – 11.00a.m. at the Rembrandt III banquet room on the 2nd floor. Rembrandt Hotel Bangkok can be accessed from both SukhumvitSoi 18 and SukhumvitSoi 20, and is in a short walking distance from Asoke BTS and Sukhumvit MRT stations.
Medium
Potato Au Gratin
By Gregers Moller
O
ven baked au gratin is a delicious dish, that my mother used to prepared in advance and put in the refrigerator. Two hours before dinner she would pre-heat the oven half an hour and then place the casserole with the gratin on a middle shelf. After the first hour she would remove the alu-foli and it was my duty to watch until the top was light brown and crispy.
Evil
INGREDIENTS • 1 cabbage head, cleaned, and shredded - don’t use the core. • 20 pieces of bacon, thinly sliced • 2 tablespoons unsalted butter, plus more for greasing the gratin dish • 4 garlic cloves, finely chopped • 1/2 bunch fresh chives • Sea salt and freshly ground black pepper • 2 pounds baking potatoes, unpeeled and thinly sliced. • 2 1/2 cups whipping cream • 2 cups grated Parmesan
Are you done?
W
hen you have completed the above puzzles, please send your solution by fax to +66 2 943 7169 or scan and email to puzzles@ scandasia.com. We will make a lucky draw among the correct answers. Five lucky winners will receive a ScandAsia polo shirt. Name:
___________________________________________________
Age: ________________________
Mobile:
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Address:
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Email:
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Deadline for submitting your solution is 15 August 2012 30 ScandAsia.Thailand • July 2012
DIRECTIONS Finely shred the cabbage. Cut the bacon into 1/2-inch and fry on mediumlow heat until crisp. Remove from pan and drain for fat. Set aside. Melt a tablespoon butter together with the bacon fat on the frying pan. Add 1/2 the garlic and give it a quick stir with a wooden spoon to soften. Add the cabbage. Slowly let it wilt. Then add the bacon. Season with salt and freshly ground black pepper. Remove from heat and add most of the chives, reserving a little for the garnish. Set it aside. Take a large bowl, put in the potatoes, 1 1/2 cups of cream, 1 cup of Parmesan, and the garlic. Season with salt and freshly ground black pepper. Preheat the oven to 375 degrees Fahrenheit = 200 degrees Celsius Grease an ovenproof rectangular casserole with butter. Using your hands, place a layer of potatoes in the casserole dish. Sprinkle with Parmesan and repeat with 2 more layers. Spoon the cabbage mixture on top and spread it out evenly over the potatoes. Top it off with 2 more layers of potato and Parmesan. Pour the remaining 1cup cream over the dish. Sprinkle with the remaining Parmesan. Cover dish with aluminum foil. Bake for 1 hour. Remove foil and bake for 30 minutes until golden brown. Leave for 10 minutes before serving. Garnish with fresh chives.