ScandAsia Singapore September 2013

SEP 2013

Singapore

XPO Event

Marketing Pan Asia ScandAsia.dk

ScandAsia.fi

2013 • ScandAsia.Singapore ScandAsia.noSeptemberScandAsia.se

1

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Coming Events Norwegian Boat Trip with Imperial Cheng Ho

Your FREE ScandAsia Magazine in Singapore

The annual boat trip of NBAS - Norwegian Business Association Singapore and the Royal Norwegian Embassy takes place Friday 13 September.

The trip on board the replica of the famous Ming Dynasty Imperial vessel, Cheng Ho promises to be a truly unique Singapore experience, offering unparalleled panoramic view of the city skyline, southern islands and the busy port. The 3-hour cruise is inclusive of buffet dinner and beverages.

Boarding at 19.30 hrs. at Marina South Pier, 31 Marina Coastal Drive S 018988

ScandAsia is the only magazine that covers all the Danish, Finnish, Norwegian and Swedish residents in Singapore.

We also publish a ScandAsia magazine in China, Thailand, and the rest of South East Asia.

Please sign up for your own FREE copy: www.scandasia.com Publisher : 211 Soi Prasert Manukitch 29 Prasert Manukitch Road Chorakae Bua, Lad Prao Bangkok 10230, Thailand Tel. +66 2 943 7166-8, Fax: +66 2 943 7169 E-mail: news@scandasia.com Editor-in-Chief : Gregers A.W. Møller gregers@scandmedia.com Assistant Editor: Wachiraporn Janrut wachiraporn@scandmedia.com Advertising : Frank Leong frank@scandmedia.com Finn Balslev finn@scandmedia.com Piyanan Kalikanon piyanan@scandmedia.com Nattapat Maesang nattapat@scandmedia.com Graphic Designer : Supphathada Numamnuay supphathada@scandmedia.com Distribution : Wanvisa Rattanaburi wanvisa@scandmedia.com Printing : Advance Printing Services Co., Ltd.

Daily news and features here: www.scandasia.com

SWEA: Crayfish Party SWEAs annual Crayfish Party is scheduled for 14 September. The event is traditionally one of the yearly highlights of the Swedosh community in Singapore and an opening for the new season.

ScandBizBar @ the Cufflink Club The October ScandBizBar takes place at The Cufflink Club on 3 October. Arranged by NBAS, the event starts at 18.30.

DABS Masquerade DABS - the Danish Business Association Singapore will hold its Annual Charity Ball on Saturday 12 October 2013. The Theme of the evening is “Masquerade”.

In the invitation, dress code is indicated as “Black Tie (or the best you can muster) and a Mask”. There will be a prize for the most impressive mask.

The party takes place at the Hotel Pan Pacific and and tickets are 240 SGD for members. They are sold on the website www.dabs-singapore.com The fundraising event is sponsored by Grundfos, DubaB8, faststream recruitment, Urban Fairways, IPP, Carlsberg, Finnair, Change Lingerie, Green Cleaners, Santa Fe Relocation, Lundbeck, Georg Jensen, Marel, Nordea, Saxo Capital Markets, Norden, GAC, BBC Chartering.

Past Events

Scandinavian Kids in Singapore go back to school

T

he Danish, Swedish and Norwegian kids have already started their autumn term learning their home languages and home culture. Only the Finns wait to atsrt their supplementary education on 10 september.

Danish Danish kids studying with the DSS - Danish Supplementary School in Singapore started their at the OFS - Overseas Family School on Tuesday 20 August. The class for the pre-school kids and the group from 0 to 4th grade takes place from 16.00 - 16.55. The class for the group from 5th to 9th grade is 17.00 - 17.55.

Danish Supplementary School operates with two terms, the autumn term ends in December before Christmas. The spring term starts in January and ends in May. New students can be signed in at the home page : www.dss-singapore.dk/praktisk-information/tilmelding.

Personal contact by email to dsssingapore@gmail.com

Norwegian

Swedish

The Norwegian Supplementary School started the term on Thursday 29 August at the OFS Overseas Family School where their classes also take place. The school teaches Norwegian language and culture to students from 6 to 15 years of age on all Thursdays from 16:15 to 18:15.

The Swedish school in Singapore “Svenska skolan i Singapore” started up the day after, on Friday 30 August 2013. The term started with a roll call at 16.00 in room G22 - likewise at the OFS – Overseas Family School - and then the students will follow their teacher to the designated class room.

The Swedish School is run by the Swedish School Association in Singapore (SSF). The association offers Swedish children supplementary teaching two class hours per week during the school year. Just over 100 children is enrolled in the classes each academic year. The business is non-profit, financed with subsidies from Sweden, and with student fees and will be conducted in accordance with the bylaws of the school.

Requests to enlist and information additional may be obtained from the Headmaster Brit Mari Solemslie tel. +65 9146 1220/ + 65 6519 7032 e-post britsole@gmail.com

Finnish For the children in the Finnish community the school will not start until on Tuesday 10 September at 15.45 in the H-wing on the third floor of OFS – Overseas Family School. New students must enroll in advance to fss.singapore@gmail.com but it is also possible to pay school fees on that day.

Finnish School has been in Singapore since 1982. School children are taught in Finnish from 4-year-old and up. The school is a voluntary (supplementary), for primary school-aged children participating in international or local schools in teaching.

More information: www.svenskaskolansingapore.com

More information (in Finnish) here: www.suomikoulusg.com/Home

The Choir is back together

T

hroats were cleared and rusty voices started singing again on 26 August when the Scandinavian choir “Koriallverden” had its first practice evening after the summerbreak.

The choir practices at the Norwegian and Swedish church every Monday evening from 8 - 10 PM. Anyone who enjoys singing is welcome. In addition you become part of a cosy social setting with likeminded people.

Once a month the members quit practicing early and go out together.

If you would like to know more about the choir, feel free to contact Oystein Tonnessen by email oto@sjomannskirken.no or by phone 96748234

In the past, the choir has also been on tour to the neighbouring countries. The photo is from a visit to the Norwegian Church in Pattaya, Thailand in 2007.

6 ScandAsia.Singapore • September 2013

Koriallverden has up to 30 members who practice at the Norwegian Church every Monday evening.

Past Events

Martin Bjergegaard Winning Without Loosing

T

he book “Winning Without Loosing” written by the Danish Entrepreneur Martin Bjergegaard, was launched in Singapore on Thursday 25th of July at The Hub Singapore, National Youth Council Academy, 113 Somerset Road.

The Royal Danish Embassy, which was involved in the book launch, reports that the book is already selling well in Singapore. It is also no. 2 on WHSmith bestseller list in UK and was no. 1 on Amazon business books for one week in July. During this yar, it will be coming out in 30 countries.

For Martin Bjergegaard, Singapore was the last leg in a tour which brought him through Moskwa, South Africa and Australia. It was a successful event with more than 100 participants, including several DABS members, the embassy reports on Facebook.

Among Martin Bjergegaard’s achievements is the successful startup of FROKOST.DK, working closely together

with Claus Meyer who happened to be in Singapore as well during the Streetfood Festival in June.

Back home Martin Bjergegaard rarely works more than 45 hours per week. In 2006 he co-founded the successful “start up factory” Rainmaking together with 3 of his best friends in 2006. However, somehow, at the age of 35 he and his Rainmaking co-founders have managed to achieve two multi-million dollar exits, have built a portfolio of 8 successful start ups with a total of 50 million dollars in annual revenues, 100 employees, and offices in London, Copenhagen and Berlin.

In 2009 Rainmaking was responsible for creating Europe’s leading accelerator program, Startupbootcamp, which today runs programmes to help young entrepreneurs boost their ventures in 6 major cities: Copenhagen, Amsterdam, Dublin, London, Berlin and Hafia. Since 2010, Rainmaking has invested in more than 50 start-ups through Startupbootcamp.

September 2013 • ScandAsia.Singapore 7

News Brief

C

Singaporean chefs visited Food Festival in Copenhagen

openhagen Street Food Festival which took place in the end of August had participation of four kitchen chefs from Singapore.

The participation was arranged by the Danish master chef Claus Meyer. The chefs manning the “hawker centre” of the festival were Wee Liang Lian, Restaurant Wee Nam Kee; Bjorn Shen, Artichoke; Devagi Sanmugam, Epicurian World; and Matthew Kelvin Mok, The Rabbit Stash.

Danes Worldwide comments on new citizen law

T

he Danish Government has requested Danes Worldwide – the association of Danes living abroad – to comment on a planned new law on citizenship.

In the draft of the new law it says among others that if the person applying for citizenship lives outside Denmark because of the work of their spouse, his or her work must be for Danish interests – for instance based abroad for a Danish company

or organization.

Anne Marie Dalgaard, Secretary General of Danes Worldwide, disputes this in her reply. ”We know from our members that situations may easily arise whereby the member is at first posted for a Danish company and then later changes job.”

“In cases like this the experience acquired working in another company should be equal to the

International Baccalaureate

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8 ScandAsia.Singapore • September 2013

experience gained from working in a Danish company or organisation. In both cases the skills and qualifications as well as the network and cultural understanding gained will upon return to Denmark help create growth here.”

“There is a large group of Danes who are not employed by a Danish company in a traditional posting abroad. The new law must accommodate this group of globalized Danes as well.”

“It should also be noted, that when we make it more difficult for spouses of Danes abroad to obtain Danish citizenship we at the same time make it more difficult for these Danes to return to Denmark and by doing that we prevent Denmark from benefiting from the qualifications these Danes have.”

Anne Marie Dalgaard also notes that the suggestion that the time it takes to handle a case should be cut down to seven months is still too long. ”Currently it takes 14 – 16 months to handle an application for keeping a citizenship. This is not practical especially for young people who have to apply after their 21st birthday but before they turn 22 year old. This is not possible with the current procedure. We believe a standard procedure should be implemented that will cut the time needed to handle a case down to 4 -6 weeks,” the Secretary General says.

News Brief

Gang smuggling Chinese into Europe arrested

Finland finds educational inspiration in Singapore

F S

ingaporean passports were among the fake dokuments that the Spanish police seized when they busted a Chinese human smuggling gang and arrested more than 70 suspects in Spain and France. Once inside the Schengen area, the Chinese could freely travel to anywhere, including the Scandinavian countries.

Other fake passports were from Malaysia, Taiwan and Hong Kong. All the counterfeits had been produced in China.

The smugglers charged the Chinese citizens up to €50,000 ($66,000) to provide false passports and other necessary permits to leave China and enter Europe or the US. Those who could not afford to pay in advance were locked into repayment schemes that often saw them end up in prostitution, investigators said.

The organisers constantly altered the routes and documents used to move people based on the success or failure of previous trips, in order to better avoid detection of their charges.

The transportees were given instructions on how to pass unnoticed at border controls and were advised to camouflage themselves among tour groups, investigators said.

The total number of people to have been smuggled from China remains unconfirmed.

innish Minister for Education and Science, Krista Kiuru, visited Singapore hoping to find inspiration to solve the future challenges of the Finnish school system, Channel NewsAsia reported.

As a part of four-day round trip in Southeast Asia, Finnish educational Minister Krista Kiuru, visited Singapore in the attempt to find new ways how to manage the current and future problems in Finnish School system.

The principle on which the Finnish education model was built over the last four decades is that “every school is a good school”, and while the Southeast Asian countries including Singapore strive to implement the principle in their respective school systems, the Finnish minister wants to “learn more about the Singapore education system and explore further opportunities for both education systems to learn from each other,” she said to Channel News Asia.

According to Ms. Kiuru, the Finnish egalitarian education system is under pressure from globalization and greater awareness about special learning needs. Pupils with special needs stretch the school’s resources, she said.

“I definitely believe we can learn from you (Singapore). We cannot be one of the top-class education organizers if we don’t believe that we can develop the system (to) meet the future challenges,” she added.

Moreover Ms Kiuru said Finland could collaborate with Singapore on several areas, such as the sharing of Finnish educational technology expertise and exchanging tips on teacher training and group work in the classroom.

The Finnish minister visited the Rulang Primary School in Singapore where she met several Singapore officials, including Director-General of Education Ho Peng, Channel News Asia reported.

September 2013 • ScandAsia.Singapore 9

XPO TEAM: from the left: Linn Wahl Nilsson (NLP (Neuro-Linguistic Programming) Master Coach/ Event Manager), Alexander E. Telje (Director & Partner), Julia Chao (Event/ Project Manager) and Rune Nilsson (Founder & CEO)

XPO Event Mark

New Year Eve Party 2013 10 ScandAsia.Singapore • September 2013

XPO is a Norwegian event organizer offering tailor-made travel and communication activities to companies in South East Asia focusing on building identity and team spirit.

By Maria Rita Skog

Marina, and offers packages for conference facilities, meeting rooms, yachts, food and beverage at competitive prices in maritime settings. The boats they offer ranges from X-cat catamarans to luxury yachts from minimum of 8 passengers and onwards.

“XPO was already then 10 years old in Norway and also Sweden, known among others for its Dagens Næringsliv Sailing Cup. We thought that with the nice weather here and so many Norwegians and Scandinavians enjoying being on the water there should be a market for these types of activities here too,” says Telje.

The packages Alexander, Rune and Julia arranges, is everything from tailor-made Board & Management meetings, cruising transports, teambuilding & excursions to conferences, lunches & dinners and more.

“We have an agreement with One15, which makes us responsible for all the maritime activities; sailing academy, diving academy, children’s school, and courses in motor boats and things like that.

Alexander focuses on being competitive, which for XPO means offering exciting packages.

“Since we started we have arranged everything from sales shows and launches to large Asia seminars locally and also outside Singapore. We took for instance a group of 80 people to Bangkok, and there we arranged everything from logistics to the event itself making sure everything worked.”

In the other end of the scale we have the local Norwegian firms here, where we arrange the annual ‘Julebord’ - the Norwegian Christmas Party - and other arrangements at One15.

“If your company or the firm you work at is having a corporate event, whether that is business agenda being set, a strategy to be discussed or looking at annual reports, XPO may connect the meetings and make it a joint social event.”

“It is my experience that people listen best when they know something socially is happening afterwards: it is about getting out of the office.”

“If you want to draw that red line that joins for example team building together with business

keting Pan Asia A

lexander Eskil Telje, XPO’s Director & Partner, says that when he met Rune Nilsson, the founder of XPO Event Marketing Group in Norway, they both saw an opportunity in the quite many Scandinavian companies in Singapore.

“All the firms down here are supposed to ‘do that social something’ like they do at their head offices back home,” Alexander Telje says.

“Of course the corporate spending down here is less than back in Norway, but we have found out that there is indeed always room, time and place to do that ‘social something’ here in Singapore, too.”

Next to looking at the Norwegian society in Singapore, Alexander saw the market potential for XPO’s event management, travel, maritime and marketing activities elsewhere in South East Asia.

“We started here in Singapore a year ago, in August last year, and I got Julia Chao on board as our Event Manager,” Alexander says.

Julia Chao is from Taiwan and has 10 years of event management experiences. Because she has also lived in Sweden, she speaks both Hokkien and Swedish and is able to link and connect the Norwegians at XPO with local Singaporeans and Hokkien speaking South East Asians.

The XPO Events team in Singapore arranges and hosts Scandinavian and VIP Concert Packages, and receptions & Dinner Parties at prime locations such as Luxury Yachts, Marina Bay Sand, The Boat House, No Menu, Oso, Fullerton and One 15 Marina.

Maritime Concepts XPO has established partnership with One15

With One15 we also have Corporate Events because you have quite nice facilities on the office side in terms of meeting room and management meeting room in a Maritime setting. There are many Norwegian firms in the shipping and maritime environment. If having a meeting here in Singapore we can arrange for that management meeting to be located nearby the marina, with a yacht available at night for a little get-together, which is more around something maritime compared to a standard office meeting.

“When we began the bench marking, we saw that it is not that much competition here compared to other Scandinavians that are in this industry. I simply receive a request from the head office back home to get together and meet with a partner,” Alexander explains.

The model is very simple: we have agreements with companies, which creates great benefits and then we deliver that. One may say, that we are in competition with busy secretaries and overeager bosses who wish to arrange these things themselves. We are therefore dependent on being competitive, and then see if we can offer something different,” says Alexander.

International “We are in an international network of event organizers. When clients and guests come to see us in Singapore, they may ask if we can arrange something in South Africa and yes, we do we have contacts in Africa. It is a very exciting network but also a very demanding one, keeping us busy,” says Alexander.

topics and then link that to any internal development on any on-going deal that is happening, that’s what we can make happen.”

Military Tippy Toes “We have discussed if we could get bigger and have more boats. But we have run into a lot of regulations including military constraints.

“We would like things to be like in Norway where we can arrange a cruise that is like a roller coaster on the water with the boat going over 60 knots plus per hour. In principle that is alright, also with the speed, but there are still some red tape and unclear areas.”

“The military may for instance tell us “OK, you may go ahead, and then we shall see.” But we cannot invest in a boat costing over 2,000,000 kroner, and then when you start sailing at high speed you are told “No, no, boys! That you cannot keep on with!” So we are currently awaiting that one.

“Quite another challenge is that it is often difficult to get Singaporeans on-board boats. Singaporeans rather stay onshore, and perhaps get a photo with the Captain and that’s it. There are Singaporeans whom cannot swim and also those whom prefer staying in the shade instead of the sun.

Us Norwegians are completely opposite, so we will keep a lookout and see how we go around that.”

To find out more on events and arrangements by XPO Events, explore their homepage: www.xpoevent.com September 2013 • ScandAsia.Singapore 11

Swedish pet food ‘Husse’ expands into Thailand Swedish home-delivery pet food “Husse” has recently expanded its operations in Asia.

Entering the Thai market this year, it will bring high quality pet food to pet lovers’ doors.

By Wachiraporn Janrut

12 ScandAsia.Singapore • September 2013

F

or centuries, pets have been part of the home environment in many families. Relationships between humans and their pets have developed, and increasing number of pet-owners today care for their pets as they would care for their family members.

“I grew up having pets in our family both horses and dogs. We like pets. We call it a family companion,” says Tom Eliasson, CEO of Husse, a home-delivery pet food supplier based in Sweden.

Established in 1987 by Staffan Hedlund, Husse offers high quality pet food and pet supple-

ments with a home delivery service. The Swedish entrepreneur, Tom Eliasson, saw the business opportunity and decided to take over Husse in 1991.

“The old tradition of feeding pets with your leftovers has changed as many pet owners nowadays choose quality and nutritious food for their pets,” says Tom. Before taking over Husse, Tom ran a successful company in real estate and finance. However, his company suffered terribly during the economic crisis in 1990 and was eventually closed down afterwards. From empty hands, Tom has found himself a new business venture that he has high hopes for.

The concept Husse focuses on offering super premium pet food to people who care about their pets but have limited time to go out for shopping.

“Most of our customers are young married couples where both partners are working. The idea is to bring high quality pet food to their doors. We don’t sell our products at any stores.

We don’t charge for delivery cost but we do require a minimum order,” says Tom. “Also, we offer high standard training in current pet nutrition to everyone in our network so that we can give advice and answer any questions that our customers might have,” he adds.

The company offers a wide range of pet food including dry food and wet food for dogs and cats of all ages. Aiming to tap into the highend markets, Husse’s pet food and supplements also include gourmet cat food for pampered cats, fur ball preventative and several types of cat litter and cat litter trays. Additionally, the company supplies reduced fat pet food for overweight dogs and cats, and specially developed products for cats and dogs with medical conditions.

The company grew fast and Tom decided to apply a franchise concept to Husse. The company expanded its network of franchisees in Sweden and later recruited Master franchisees in Denmark, Norway and Finland. The brand quickly became well-known in Scandinavia.

In 1996 Husse participated in Europe’s largest trade fair in Paris. The brand was well received and rapidly expanded in Europe. Today, Husse is avail-

Husse is a Swedish word meaning “Master”

Tom Eliasson

able in over 40 countries across four continents.

The company’s catalogue has gone from a single page to a 40-page brochure available in 20 different languages. The company’s website is available in 28 languages, including Thai. Tom says that very soon, it will also be available in Mandarin.

Currently based in Stockholm, the company’s operation is international as its staff comes from many different parts of the world such as Romania, Russia, Poland, Slovenia, and China. The Husse’s family also includes Tom’s sons – Petter and Tim Eliasson.

“We aim for 26 per cent growth rate per year. I’m an entrepreneur and I like to see the company grow bigger and bigger,” says Tom.

Expansion in Asia While the European economy is still sore, Tom sees a brighter future in the Asian markets.

“We’ve covered most countries in Europe.

Now we would like to focus on Asia. The economy here is growing faster than in Europe,” says Tom. Husse has recently established itself in Thailand where master franchisee is Khun Vinai Phongsathorn, the former Member of Board of Governors at Pacific City Club Ltd and a wellknown businessman in Thailand. The full operation starts in September this year.

Among the challenges that he faced when entering the Thai market is the differences in consumption behaviors. For instance, cats in Europe like to eat meat while cats in Asia prefer to eat fish. Product packages also have to be smaller in Asia as people seem to buy smaller amounts for more often.

Though there are differences in consumption behaviors, Tom believes that people are the same in a way that they are looking for good quality products at good prices.

“We don’t have the costs for shelving our products in supermarket, and we don’t do TV commercial ads here so prices of our high quality products will be competitive,” says Tom. Next in line is Singapore, where Husse has been looking for business partners for some time.

“We believe in the Asian market. Asian people care a lot for their pets. I believe our business concept will work here,” he adds.

September 2013 • ScandAsia.Singapore 13

Medium

Cones with

whipped cream and jam

Evil

By Sine Neuchs Thomsen

Ingredients • 1 egg • 1 cup white sugar (90 gram) • 1 cup wheat flour • 2-2,5 ts. water • 25 gram melted butter • A bit salt if not in the butter

Are you done?

W

hen you have completed the above puzzles, please send your solution by fax to +66 2 943 7169 or scan and email to puzzles@ scandasia.com. We will make a lucky draw among the correct answers. Five lucky winners will receive a ScandAsia polo shirt.

Name:

___________________________________________________

Age: ________________________

Mobile:

___________________

Address:

__________________________________________________

__________________________________________________

__________________________________________________

Email:

__________________________________________________

Deadline for submitting your solution is 15 Octember 2013 14 ScandAsia.Singapore • September 2013

• Preheat the oven to 200 degrees.

• Whisk egg and sugar frothing with a handheld mixer. Add the flour with a ladle. Add water and mix the mass smooth.

• Draw three circles with ten centimetres in diameter on a piece of baking paper and glaze a thin layer melted butter in each of the circles.

• To each cone you use one ts. dough, which you spread in the circle with the spoon.

Add a little more water if the dough is too thick to spread out.

• Bake the circles in the oven a couple of minutes. Only bake 2-3 at a time. Take them out when they are brown on the edge. Quickly after taken them out you loosen them with a spatula and shape them to a cone around a spoon. To keep the shape, let the cone cool down in a bottleneck.

If the dough gets too stiff to shape, you can put it back in the oven for a short time, then the sugar will melt, and you can try again.

Serve with whipped cream and preferred type of jam

Come and see for yourself

2014/2015 appliCatiOns Open in september 2013 We invite you to our Open Days to have a look around our campuses, visit classrooms and meet our teachers and students.

We welcome applications from all nationalities and age groups for the 2014/2015 academic year.

Register for Open Days on www.uwcsea.edu.sg

Open days east Campus Primary School: Monday, 9 September Middle School: Wednesday, 11 September High School: Thursday, 12 September dover Campus Primary School: Monday, 16 September Middle School: Wednesday, 18 September High School: Thursday, 19 September

UWCSEA Dover is registered by the CPE CPE Registration No. 197000825H Registration Period 18 July 2011–17 July 2017 UWCSEA East is registered by the CPE CPE Registration No. 200801795N Registration Period 10 March 2010–9 March 2017

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