Thai-Danish Trade News - November 2002 by Scandinavian Publishing Co., Ltd.

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Santa Fe (Thailand) Co., Ltd. #207 Soi Saeng Uthai, Sukhumvit Soi 50 Road, Kwang Prakanong, Khet Klongtoey, Bangkok 10250, Thailand Tel: (66) 2742 9890-2 Fax: (66) 2741 4089 Email: santafe @ kscT.th.com Website: www.santaferelo.com Contact Erik 01 618 8382 for a Free Quotation E-mail: erik@santafe.co.th

CHINA.HONGKONG.INDONESIA.JAPAN.MALAYSIA.PHILIPPINES.SINGAPORE.THAILAND

Thai-Danish Trade News is publlshed and

distributed to selected Thai and Scandinavian business executives and officials wiih an interest in Thai-Danish relations by Danish-Thai Chamber of Commerce, Royal Danish Embassy and Scand-Media Corp., Ltd.

Dsrish-lhai Chamber ol Commelcâ&#x201A;Ź 140212 14tn Fl , Glas Haus 1 Sukhumvit 25 Foad, North Klongloey,

Tom Sorensen Presidenl

Wattana, Bangkok l 01 1 0 Tel : (66) 0 2661 7762 Fax: (66) 0 2661 7764-5 E-mail: contact@ dancham olth

Danish-Thai Chamber of Commerce

Prcsldent

lVr Tom Sorensen

Tel:(66)016567497 E-mail: toms@dancham orth Ulco-P16ident Mr. Axel Blom Scandinavian Airlines System (66) Tel : 0 2260 6252 Fd: (66) o 2260 6269 E-mail: del blom@sas se

lleasurel

Mr Soren Presmann Presmann (Thailand) Co, Ltd Tel.: (66) 02962 1151 Fd: (66)02962'1152 E-mail: soren@presmann co th

Progmmm Commlltco

Mr Prasansak Suwanpotipra Danfoss (Thailand) Ltd Tel : (66) 0 2379 9800 Fax: (66) 0 2379 9801 E-mail: prasansak@danloss com Forelgn Chambc|s Goodinating Gommlttee

l\4r Preben Hjortlund Schmidt BioMedTech (Thailand) Ltd. Tel : (66) 0 2643 1330-9 Fax: (66) 0 2643 1340 E-mail: preben @ schmidtthailand.com MembeEhlD

Commitle (Chaiman)

Mr Peter Linnemann Maersk Bangkok Branch Tel : (66) 0 2752 9000 Faxr (66) 0 2751 9575-8 E-mail: thamng@maersk com

irombcFhip Gommittee lvlr, Vitoon Lefort VL Intertrade Co , Ltd Tel.: (66) 0 2541 6043-7 Fax: (66) 0 2541 5786 E-mail: vitoon @ likeitcollection com

Gonmlttee (Chaiman) l\i1r Jorgen lb Hedes Sun Paratech Co , Ltd (035) 221 010-8 Fax: (035) 22'l 019 E-mail: f loorings @access.inet,co.th PR

PR Gommitloc

Mr Allan Jensen APV (Thailand) Ltd Tel,: (66) 0 2367 5341-6 Fax: (66) 0 2367 5019 E-mail: ajensen@apv co uk Ex

olficio

Royal Danish Embassy Tel : (66) 0 2213 2012 #17 FaK (66) 0 2213 1752 Exmutivo Di|aclol Mr John Svengren Danish-Thai Chamber of Commerce Tel ; (66) 0 2661 7762FaK (66) 0 2661 7765 E-mail: contact@ dancham orth

Royal ltanlsh Embassy Commercial Section 1 0 Soi Attakarn Prasit Sathorn Tai, Bangkok 10500 Thailand Tel | (66) 0 2213 2021-5 Fax: (66) 0 2213 1752 lvls Tine Hylleberg Commercial Counsellor, Hoad of Socllor l\,4r Attakorn Saropals, Senlor Comm Olll0or lvls Stisuda Vllyalal, Comm Olllcol

Gnphlc Produollon & Mrd(cllne Scand-Modlo Co(r I kl 4/41-42 Moo 3, Thonylrkililr VllIrilo, Fomlntro Sol 14 llilrllkok 1()2ll(J Tol | (66) 0 2843 7100 tl lrilx: ((ili) 0:,1)4ll /l{lll E-molI scondnrodlt@ildilrIrrrlLr (r)rrl

ot many have realized that the Christmas holidays are once again just around the corner. By the time you read this, however, you have probably seen the

first special editions of your favourite newspaper suggesting what to do in December or what to buy for your loved ones. Maybe even enjoyed the Jingle Bells in the supermarket realizing what you have been missing. lt is time to think about using the last of your budget, corporate tax returns, staff bonus, year end pany at the office or maybe the thoughts are on gifts, home-leave and Danish Christmas lunch... ...talking of which, your Chamber of Commerce is pleased to invite all members for a free Christmas lunch on Tuesday 4th of December. The Christmas lunch is our usual yearly social business gathering, that is always attracting a large number of members and guests. This year it is also the celebration of the Chamber's 10 years anniversary, an event that was covered in a special report in our most recent issue of Trade News. lf you have not yet seen an invitation, check our web site www.dancham.or.th or call the Chamber office on 02-661 7762. Surely you don't wanna miss this year. Looking at the list of suggestions for presents to the business community, for Christmas or for next year? Here are two to start with: 1. A fair revision of the Retail Act The consumers should supposedly be the group taking most advantage of the modern retail and its competitive environment. Still we are not convinceci that this imoortant group has been suff iciently consulted and heard in the preparation of the revision. Consumers are also under-represented on the various committees that shall manage the Act both in the provinces and on a central level. Consumers should have more influence on matters that concern them directly, for example on opening hours and the location of new outlets in their communitv.

2. WTO oermits Thailand to continue investmcnt oromotron incentives Although the Board of Investment has already abolished its export requirement scheme sinceAugust 2001, and has not qr;rrrlcd irny benefits (e.9. tax holidays, reduced tax

on import) to new applicants sinco lhcn, the original grace period of some projects approved before Arrqrrsl 20O l rrorrcthcless extends beyond the last authorized period agreed to in WTO. Wc w;rrrl lo sce an extension of the subsidy programme being approvcd by WtO, :;o llr;rt thc 1,400 projects from foreign and Thai investors can continuc irs lhoy worrr orir;irrally approved by BOl.

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Royal Scandinavia to build new factory

Environment

promotion in January Green City Denmark and the

oyal Scandinavia (Thailand) Ltd. in Chiangmai will by November next

year move into a new factory owned by the company itself. The new factory will be built on a olot of real estate. which the company has already purchased

in Chiangmai. Today, Royal Scandinavia (Thailand) works out of a leased property. The new factory will have a total space of app. 4.300 sq.m. compared to app. 1.700 sq.m. at the present location. The new factory will be located near the present factory which will hopefully make the move of the operation smooth. Royal Scandinavia (Thailand) Co., Ltd. also prefers to stay in the local area where the relationshio with the

local authorities and the popu-

from the Danish Industrialization

lation is developed in an atmosphere of mutual respect. The move to new and larger

premises will enable Royal Scandinavia (Thailand) to ex-

Fund for Developing Countries (lFU). According to Mr. Poul Weber, representing IFU on the Board of Directors of the company, IFU has approved an ex-

pand its current production to cover also pressing of silver

pansion of this loan to 25 mill DKK related to the expansion

table ware. Currently, the factory

olans. On Tuesday 24 September,

in Bangkok," says Mrs. Tine

Mr. Flemming Lindelov, Presi-

sellor at the Embassy.

dent and CEO of Royal Scandinavia A,/S, at a Chamber Dinner briefed members of Danish Thai Chamber of Commerce on the current situation of the oromi-

that it could be relevant for some Danish companies already established in Thailand to participate as the event will target par-

nent group of companies and the

ticipation by both the private

expansion plans for Thailand. Gregers Mo//er

sector as well as official decision

employs some 200 skilled Thai silver ware workers. With the opening of the new factory the number of employees is exoected to be increased to 400 500 Thai workers. The expansion plans were approved at a board meeting in Chiangmai on Friday 1 November 2002.

Currently, Royal Scandinavia (Thailand) Ltd. is sup-

Board of Investment in Thai

land and the lndustrial Es-

tates Authority of Thailand may be cancelled if WTO decides to turn down an application from Thailand to extend these exoorl

and A.P. Moller. The Sitachitt family previously held a 49"h

land established with BOI suooort and we have established these operations in Thailand in confidence that these incentives would remain in force as we have been oromised." Danish-Thai Chamber of Commerce has together with the

Joint Foreign Chambers (JFCCT) raised the issue with the appropriate Government authorities as an urgent matter. Thailand has asked WTO for permission to extend the expon subsidies to be able to continue

giving privileges to the firms

"We ooerate three offshore

which have applied for and received these incentives before the amendment in 200'l of the regulation, which phased outthe

supply ships in the Gulf of Thai-

available tax incentives and

Mala Chemical Industries in 1961, has bought back all its shares from Rosti of Denmark

Currently, the incentive

stake in Rosti (Mala), Rosti of Denmark had49% stake andAP Moller 2"/". The company is a leading plastic and melamine manufacturer. The name has been changed to Malaplast Co. Mr. Manu Sitachitt, who re-

promised to each beneficiary

mains managing director of

has a time frame. The final year of BOI supporl will be 2013. The

Malaplast, in an article in Bangkok Post on Friday 27 September explained that A.P. Moller wanted to sell its shares to focus on its core businesses.

on the incentives

said.

makers and government agen-

This one was

promised by BOI.

"We are going to move our supply ship business out of Thailand immediately, this really "if should happen," commented Mr. Claus Jorgensen, Financial Director of Mermaid Maritime Ltd.

Mrs. Hylleberg suggests,

The Sitachitt family, founders of

scheduled final termination in

Der.

Hylleberg, Commercial Coun-

Mermaid Maritime has three supply ships Jbr the oil and gas installations in the Gulf of Thailand.

201 3.

incentives removed in the worst scenario over night. Danish companies currently working underthe BOI and IEAT schemes reacted sharply to the news when it broke late Septem-

"The oromotion will center on a one day conference and a match making event at a hotel

Family buys back Mala from Rosti

incorporated with BOI support in 2000 and thus still has eight years to go

subsidy schemes until their

Businesses already receiving benefits under either of these two agencies would see these

and energy fields.

ported by a loan of 3 mill DKK

ncentives offered by the

A WTO order to cancel the subsidies immediately would affect not only new applications.

promotion in Bangkok in January 2003 in the environmental

ctes.

BOI support at risk I II

Royal Danish Embassy in Bangkok are planning a major export

other benefits offered.

amount of the incentives, calculating from the decrease of tariff reduction rates, are gradually to be reduced until finally phased out in the year 2013. Thailand has argued that an

Mr. Manu said Malaolast still

would create a lack of confi-

maintained a good business relationshio with its former Danish partners. Malaplast's core business is

dence in government develop-

tochnici rl plastic, plastic packag-

mental plans and endeavors, as

in11 irrrrl rrrclamine products, wlrir:lr lrrrvo generated annual rirrlori ol ovcr one billion Baht. llrtrkl llro rrrarketing plan forthe

immediate discontinuation

well as not offer the beneficiaries of the program the noodotl

time for appropriato adjrrll ments.

Grrtlltus Mttlhu

noxl livo yc:rrs, the focus will be orr ;rrrrrlrrcing technical plastic rrtrrl lrl;r:;lir; packaging.

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Thailand's Prime Minister Mr. Thaksin Shinawatra and Danish Prime Minister Mr. Anders Fogh Rasmussen met for a bilateral meeting during the fourth Asia-Europe Meeting (ASEM-IV) in Gopenhagen in September and agreed to explore ways of expanding business cooperation between Denmark and Thailand. Text: Gregers

M/ller

Photos: Jan Mouritsen

rime Minister Thaksin Shinawatra and the Danish Prime Minister

Anders Fogh Rasmussen agreed at a bilateral meeting during the ASEM-IV in Copenhagen in September to encourage a fudher expansion of the commercial relations between Denmark and Thailand, according to Denmark's Ambassador to

Thailand, Mr. Ulrik HelwegLarsen, who participated in the meeting.

"The meeting was the first personal meeting between the

two Prime Ministers."

Mr. Helweg-Larsen s,ays. "The atmosphere was very

positive and they discussed in particular how to promote partnerships between Danish and Thai Small and Medium sized Enterprises (SME's). lt was

The Head of States gathered during the ASEM IVfor a group photo. The meeting was in many wqys more concrete than previous meetings - including on political issues, notes the Danish Ambassador to Thailand, Mr Ulrik Helweg-Larsen.

agreed that both parties should map out various possibilities for strengthening the cooperation," the Ambassador says. "As a consequence, we will hopefully see a number of new investment projects with the par-

ticipation of the Industrialization Fund for Developing Countries (lFU) as a shareholder or lender in companies within production as well as service," the Ambassador adds. The coooeration on environmental issues was also touched upon and the Thai Prime Minister expressed his sincere appreciation of the Danish support. The special component called Partnership Facility was mentioned in oarticular as a model for cooperation also in other sectors than the environmental sector. Prime Minister Thaksin men-

tioned specifically technology transfer within agriculture and food processing as areas of interest for Thailand. "lf a Thai SME is interested in cooperating with a Danish company within the framework of the Paftnership Facility or otheruise they are welcome to contact our Embassy here in Bangkok and we will then try to find a suitable Danish business paftner," the Ambassador adds. Regarding the international drug suppression efforts, Prime Minister Thaksin briefed on the

Thai approach to offer better cash croos for the hill tribes than opium - thereby letting the market forces eliminate the problem.

The Prime Mlnlster also mentioned the funds spend on drug suppresslon acroes the border Into Burma, apeclllcally a 20 Mlll.

Baht project on the Burmese side of the border. By the end of the meeting, Danish Prime Minister Anders Fogh Rasmussen was invited by

Prime Minister Thaksin to visit Thailand at a time suitable for both oafties. The ASEM lV was in many ways more concrete than previous meetings - including on political issues, notes the Ambassaoor.

"There was much more substance in the talks - for instance regarding the international fight against terrorism, narcotics and the Korean peninsular," Amoassador Helweg-Larsen says.

"Two specific declarations were signed, one which set up the framework for future cooperation between the EU and ASEAN on the fight against ter-

Itt

Asia Europe Business Forum focused on how the European economies could gain in importance for the Asian economies. The Asia Eurooe Business Forum

Prime Minister Thaksin was a very active participant in the discussions with the other Heads of States. From left: Austria's Chancellor Wolfgang Schilssel, Indone s ia's F inanc e M in s t e r D o radj atun Kuntj ar a - J akti and S in g ap o re's Prime Minister Goh Chok Tong.

(AEBF) organized this year in Denmark by the Confederation of Danish Industries (Dl) in connection with the ASEM meeting in Copenhagen in September looked at ways to increase the level of bilateral trade to match that of the AsiaUS trade volume. The AEBF gathered 250 business leaders from 25 Asian countries and was the seventh summit of the organisation. In his opening speech, Mr. Hans Skov Christensen, Managing Director of Dl pointed to the fact thal as for Europe, Asia is today already a more imponant trading partner than North America. "The job is to ensure that Europe's " market share" in Asia will grow in the years to come," Mr. Skov Christensen said. Chairman of the AEBF meeting, Mr. lb Christensen, also stressed that complacency with the current situation was not enough. Today, the Asian economies have stronger links to the US economy

rorism and another declaration regarding the Korean Peninsular. The delegates also agreed to a Chairman's statement which was subsequently issued."

Economic Ministers' Meeting was held in which Dr. Adisai Bodharamix, Minister of Com-

than to the European economies, he said. He predicted that within 10 to 15

merce, represented Thailand. The Euro currency as a poten-

to the size of the American and

During the ASEM, also re-

tial alternative reserue currency for the Asian countries along side the US dollar and the issuing of Euro bonds were among the topics discussed. The ASEM meeting followed up on this discussion and it was decided to establish a task force to look into these matters as well as how to coordinate the trade political cooperation up to the next major WTO meeting.

its links to Asia, the US would be the

treat sessions between the Heads of States took place where they - without any prior

prepared papers exchanged views on topics of mutual interest. "One of the subjects was the cultural and social issues related

to terrorism. Why do we have this problem? What are the un-

derlying tensions in terms of poverty, ethnic ditferences, cultural ditferences? In these discussions, Prime Minister Thaksin was a very active participant in these discussions," the Ambassador says. Concurrent to the ASEM. an

years, the Asian economies would grow EU economies, and if EU didn't strengthen

main beneficiary of this growth. The AEBF submitted a set of recommendations how the bilateral trade and cooperation could be enhanced, which were submitted to the ASEM meeting for the Head of Governments to take action in each their countries. The introduction of the Euro currency in most of the EU was at the centre of many of the business leaders' attention.

The strong dependence on the

US economy was a vulnerability which many suggested could be balanced off with an

adoption of the Euro as an alternative trading currency.

GreRers ller

New Danish CEO for Diethelm Malaysia Mr. Niels Holm, Head of Diethelm's Food/Special Products Division in Thailand, promoted to President and Group Managing Director for Diethelm in Malaysia.

As President and Group

1997, he has doubled five times

Managing Director of Diethelm Malaysia, Niels Holm will be in charge of the Diethelm, Harper,

the business volume of Diet-

SiberHegner as well as now also

the former EAC businesses in Malaysia. Integrating the former EAC activities into the Diethelm

organisation is for Niels Holm By Gregers Moller r. Niels Holm,

currently

in charge of Diethelm's

Food/Special Products Division in Thailand as well as

Diethelm Trading, Siam Food Services and Customs Clearance Services has as of January 1, 2003 been promoted to President and Group Managing Director for Diethelm in Malaysia. In his new capacity, Mr. Niels Holm will among others be in

charge of integrating EAC's former businesses in Malaysia into the Diethelm organisation. "l have just signed the Sales & Purchase agreement for Diet-

helm Malaysia's acquisition of EAC's consumer products and

photo imaging businesses in Malaysia, and we will together with these businesses be taking over some 600 staff from EAC," Mr. Niels Holm said on Mondav 28 October.

almost like a return to his roots. "l worked with EAC 23years before joining Diethelm in Thailand," Niels Holm says. "During those years, I have already been posted twice to Malaysia, latest from 92-97 as

Managing Director for EAC in Malaysia. Previously, I was 7 years in Hong Kong, 9 years in Malaysia, 1 112 year in Singapore and 2112years in Taiwan," Niels Holm says, adding that he looks very much forward to again work with many of his former colleagues from EAC Malaysia as well as colleagues that he already knows well in the Diethelm/Harper companies.

Niels Holm and his wife Nellie will move to Kuala Lumour at the beginning of the new year. "We both have many friends

there who we look forward to catch up with," Niels Holm says.

Since Niels Holm arrived Thailand five years ago in April

helm's Food/Special Product Division and subsequently been given the responsibility for two

more Diethelm companies as well as been in charge of Diet

New

Agricultural Counsellor Mr. Poul Skov-Petersen has been appointed Counsellor, Agriculture and Food Atfairs at the Royal Danish Embassy, replacing as of 1 October Mr. Jesper

Vibe-Hansen.

helm's acquisition of Siam Food

Mr. Skov-Petersen has a solid background within con-

Services.

sumer goods working with the

"We have both enjoyed very

East Asiatic Company from 1 993

much our five and a half years in Thailand," Niels Holm says. "We will miss the hospitality, smiles and service mindedness of the Thais, the great restau-

to 1998 in a range of positions and countries in South East

rants in Bangkok, Nellie the shopping - notto mention all our many good friends here. I only regret that - because of my work habits - we haven't had sufficient time to see enough of this amazing country, and also have not spent as much time with friends as we should have." "But we are committed to do better in this respect when in a few years time we return to Thailand," he promises.

Nellie and Niels Holm were recently granted status as per-

manent residents of Thailand and plan to retain this for a future return to Thailand at the time of Niels' retirement from active business - however hard this is to imagine.

Asia. He left EAC in 1998 to resume responsibilities as Marketing Manager Asia for Kelsen, The International Bakery, developing the markets in Asia for the

Danish cookie brand name Kjeldsens. For the past two years, he has been in charge of the Bisca brand name in the Nordic countries. "l am looking foruard to this challenging position, " Mr Skov-Petersen says. "Denmark has a lot to offer when it comes to improving the agricultural industry in Thailand and within food processing and packaging a range of Danish companies could be very interesting business padners for Thai

companies." "With the growing number of Scandinavian tourists coming to Thailand, I also see range of business oppodunities within the

Jprgensen honoured the

catering sector which should be explored," he says. Mr. Skov-Petersen hooes companies within these areas will not hesitate to contact him to discuss any ideas they may

Danish soldier

Danish soldier honoured r. Peder Jorgensen on 14 October 2002 represented Denmark at a major ceremony in Phayao in honour of Captain Hans Markvard Jensen who was killed in battle with Shan separatists one hundred years ago while in His Majesty King Chulalongkorn's service. Mr. Jorgensen, who is deeply interested in the historical relations between Denmark

and Thailand, .laid down

a wreath from Scandinavian Society Siam at the monument.

"The festivities organized by the Thai authorities to mark

the event were impressive,"

on behalf of the Danes in Thailand.

says Mr. Jorgensen.

"l was seated in the VIP row with the governor, the police chief, the army chief as well

as several local dignitaries. Speeches were held and a guard of honour was lined up and plaid a trumpet fanfare." "Seeing how the Thai's val-

ued his heroism 100 years ago, I only wish we Danes could have put up a better show," Mr. Jorgensen ads. Later, Mr. Jorgensen visited Markvard Jensen's grave in Chiangmai where he laid yet another wreath from the Scandinavian Society Siam. gm

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Viking Life-Saving Equipment (Thailand) Ltd, will produce almost the full range of maritime safety and security equipment of which the Danish company is the leading manufacturer in the world.

Text and photos:

Gregers M4ller

iking Life-Saving Equip-

ment (Thailand) Ltd. on 30 October2002 ooened

a new 8,600 square meter factory in the free port zone of Laem Chabang Industrial Estate be-

tween Cholburi and Pattaya. The opening was performed by Mr. Kjeld Amann, Managing Director of the Viking Group of companies, Danish Ambassador to Thailand, Mr. Ulrik HelwegLarsen and Mrs. Annette Kristensen, Board Member of Viking and daughter of the founder of the company, together with the Deputy Director of the Industrial Estates Authority Thailand. Initially, the investment was estimated to be around 30 mill Danish kroner, but according to Mr. Amann and Mrs. Kristensen, the final amount "will certainly

exceed that before we are done".

Present at the opening were

the oroduction to Thailand

is expected to strengthen the com-

pany against rising competition

from oroducts manufactured in China. "Everything we produce here

is made to order from our head

employees viewthe company as

office in Esbjerg in Denmark and shipped to our clients around the world. We have no sales organi-

more than just a job-provider.

sation here in," Mr. Tommy

"For us, this building is a place for all of us to come to-

Hansen, Managing Director of the new factory, explains. Consequently, the company is also applying for incentives under BOI - Board of Investment. lf the rules are not sud-

tance for Viking, that all their

gether. This building willbecome a place where you will spend an

important pad of your valuable time to realise our common goal of making your lives a little better for you and your families," he said.

denly changed, the factory seems almost certain to be approved for this preferential staIUS.

Full product range The new factory will produce almost the full range of maritime safety and security products of

which Viking is the leading

also some ten invited Danish

manufacturer in the world. lt in-

and Thai guests as well as all

cludes not only the well-known

the currently 91 Thai employees of the company, whom both Mr. Amann and Mrs. Kristensen bid welcome in the growing "Viking

inflatable life rafts and life vests of the company, but also protective clothing against cold waters as well as clothes for fire-fight-

Family''. Within the next six

Ing.

"We have for some years had a factory on the Indonesian

island of Batam close to Singapore," says Mr. Tommy Hansen. "As it was time to expand, we thought it would be a good idea

to establish our next factory somewhere else, while still maintaining the factory in Indonesia."

Second start-up in Asia

month, the 91 employees will be expanded to 200 people, Mrs.

Some of these products

For Mr. Tommy Hansen it is his

have for the past few years been

second start-up of a factory in

Kristensen added.

produced in Lithuania. Moving

Asia. The Viking factory in Indo-

Tommy Hansen, Managing Director of Viking's new Thaifactory, employing 200 Thai workers.

"The area is 15,000 square meters. We use today roughly 9,000 square meters, so there is room for expansion if we need this in the future," Mr. Amann said in his speech, which also touched upon Thai-Danish cultural similarities and the impor-

The

fibre glass

shells

for the Iift

rafts are moulded in a building taken ov e r from M ermaid M aritime.

The

former Danish engineering

company Christiani & Nielsen has build the new.factory.

nesia was likewise set up by him

January this year. In September,

seven years ago, together with the factory manager of Viking in Denmark, Mr. Jens Pedersen.

Viking could move into its new premises as planned. The building is functionalistic, but at the same time aesthetic with a tall, curved roof in green corrugated steel plates. "We require adequate space to inflate a life raft for 100 per-

Mermaid Maritime helped The new factory is located next to Viking's long time sales and service agent in Thailand, Mermaid Maritime Co., Ltd. on an area previously owned by this company. "lt has by and large been a smooth ride," says Mr. Hansen. "Everything has worked out fine

sons indoor and turn them around. They are quite big, so the lighting fixtures are 7,5 meter above the factory floor - and the building is a total of 13 meters tall," Mr. Hansen explains.

ing the whole process," he says,

adding only that the amount of papenvork involved still keeps amazing him. Building the factory was lirst out into the hands of an architect, who disappeared before

the project ever got started. Then Viking turned to the former

Danish engineering and construction company, Christiani & Nielsen.

"Christiani & Nielsen has

produce the top quality products,

Vikings is known for. "Especially manufacturing of

life rafts is something which

not least thanks to the sub-

stantial help we have received from Mr. Jorgen Lundbek, the ownerof Mermaid Maritime dur-

safety rules are in their opinion not protective enough, the company will set its own standards - hoping to influence others to follow. Consequently, with a capacity of 78,000 cubic meter of air per hour the dimension of the ventilation system fully meets the need - and then a bit more. During the start-up phase, priority has been given to train the around 200 Thai workers to

DISA air installation The pleasant indoor climate inside the oroduction hall is due to a huge ventilation system established by DISA (Thailand). Although glue and other chemicals are used in the production, there is no smell of any of the substances. "We go by the strict Danish rules for indoor workspace climate. lf you look closely, you will see that everywhere people are

working with glue and other smelly substances, the tables

or submerging them into a watertub (immersion suits) to check that there are indeed no leaks. There are no "acceptable quality" margins. "We don't accept 99 percent either a product is 100 percent OK or it's rejected," Mr. Tommy Hansen emphasizes. The new company in Thailand joins 15 other subsidiaries of Viking Life-Saving Equipment established all over the world not including around 300 authorized Viking service companies,

needs quite a substantial number of training hours. We have currentlytwo Danish trainers out here superuising and instructing our Thai workers how to do the job. In other parts of the production, we have moved eight of our best workers from of the Indonesian factory - two women and six men - up here to help train their Thai colleagues," Mr. Tommy Hansen explains.

among others Mermaid Maritime in Thailand.

Quality inspection

companies, among others Vestfrost, a large Danish company manufacturing household ref rigerators.

All products are meticulously

have a small opening all around

inspected and tested. All air- and

done a very good job and we are

at the edge, where the air

quite impressed with their professionalism," Mr. Hansen says. The construction started in

sucked out," he points out. The policy of the company is that if the local environmental

water tight products are tested with instruments as well as with the human eye - simply by inflating the items with air and ei-

ther apply soapy water (life rafts)

Mr. Tommy Hansen with \1king's neighbour and partner in Thailand, Jprgen Lundbek.

The Viking group is owned by Claus Sorensen A,/S, Esbjerg - a company carrying the name

of the grand father of Mrs. Annette Kristensen. Viking Life Saving Equipment in Denmark was established by her father, Mr. Tage Ssrensen. Claus Sorensen A,/S owns, apart from Viking Life-Saving Equipment, also a number of other major Danish

Danish Ambassador

Mr Ulrik

Helweg-Larsen

from inside a lift raft, which was expanded at the end of the Grand Opening. as seen

Good Year

for DISA After 11 years in Thailand, DISA (Thailand) Go,, Ltd. is firmly established among the top suppliers of Air Pollution Gontrol Systems in the Asia Pacific Region.

Mr Henrik Friis was this year promoted from General Manager of Disa (Thailand) Ltd. to Managing Director in recognition ofhis good results.

By Patcharee Lae-ya

r. Henrik Friis, Mana-

-ing Director of DISA (Thailand) Co., Ltd. has good reason to be satisfied with the way business is going. "Everything basically went

as we planned this year,"

Mr.

Henrik Friis says. "We signed several big contracts this year, among others with the newly opened Viking

Life-Saving Co., Ltd., Capital Rice Co., Ltd. and Picotee Co., Ltd., we opened up the Australian market with an agent there, and we have develooed a new product, which we are going to introduce next year." "Like most companies, we have had a few years of low activity, but we are now definitely up and running again," he says.

The new oroduct. which

DISA (Thailand) will start introducing next year, is an oil mist filter for medium sized industries. The company is already well established as a supplier of its main product, air pollution control equipment for other industrial purposes. Within this market, DISA has its own product program, 'QF Duct'. According to client needs, DISA is able to offer a complete solution from design, engineering, and installation to regular maintenance. DISA (Thailand) Co., Ltd. covers all of Southeast Asia and the Pacific, including Malaysia, Singapore, Indonesia, Philip-

in installations in the region are manufactured at DISA own factory in Sainoi in Nonthaburi province, which opened in 2000. "We are probably in the high

end of the market in terms of costs, but our customer can generally accept that because of the

quality of our products. Our in-

stallations are also build on a modular concept, which means

that most elements can be reused again and again if the customer changes the lay out of his factory," Mr. Henrik Friis exolains.

When DISA (Thailand) Co., Ltd. was first established in Thai-

pines, Vietnam, Burma, Laos, Cambodia, Australia and New

the name Nordfab (Thailand)

Zealand - often with local agents in each country.

Co., Ltd. - the main market was air cleaning equipment and dust

Several of the comoonents

filters for the wood workino in-

land in 1991 - at the time under

dustry. But over the past three years, DISA (Thailand) Co., Ltd. has expanded into a range of

other industries. The name change to DISA (Thailand) Co., Ltd. took olace in 1998 when the company became part of the DISA group based in Copenhagen, which is again paft of the A.P. Moller group. Mr. Henrik Friis has been working with DISA (Thailand) Co., Ltd. since 1992. In 1998 he became General Manager and this year, he was promoted to Managing Director of the company. "l like it very much here Thailand - othenrvise lwouldn't have stayed here for 10 years," he

smiles.

i $

The air exhaust of one of DISA (Thailand)'s latest installations, the air polution system at the new Viking factory, is an esthetic

contribution to the building.

DISA\ installation in the Viking,fhctory has a capacity of cleaning 78,000 cubic meter,r ol'uir per hour

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extraction and dust collection. As a leading supplier of Air Pollution Control solutions, we have a complete range of thoroughly proven products that covers all requirements in a wide range of industries

A filter and ventilation system from DISA, brings with it all our years of expiertise and know - how. To date we have supplied more than 30,000 such systems to a wide number of companies in a range of different sectors all over the world. All of them representing solutions featuring high efficiency, excellent reliability and low energy consumption Ducumented and proven product range, backed by skilled professionals who know their business provide the solid foundation we need to help you. We take care of everythingright from the initial analysis, through construction and onto servrcrng

Whether you want an existing plant rebuilt, or a completely new installation, contact us or our representatives close to you for a non-obli gatory meeting DISA (Thailand) Co., Ltd. 23/1 1 0-1 3 Sorachai Building, 25th Floor Soi Sukhumvit 63 (Ekamai), Sukhumvit Rd , Kwaeng North Klongton, Khet Wattana, Bangkok 101 10 Tel. +66 2 714 3989 Fax: +66 2 71 4 3983 E-mail: disath@disa co th 1

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By Gregers Mal/er

he Oriental Bangkok, known today as one of the most prestigious hotels in not only Thailand but in all of Asia, is by the Danes categorically referred to as the "originally Danish hotel" in Bangkok, based on the early years of Dan-

ish ownership

most notably

H.N. Andersen, the founder of the East Asiatic Company. But in fact, H.N. Andersen was only the owner for thirteen years from 1881 to 1893. And although he bought it from another Dane, C. Salje, who had owned it for the nine previous years, it hardly makes the hotel "Danish" today. Ask any ltalian and they will

tell you, the Oriental is in fact more ltalian. After all, it was the Italian architect S. Cardu, who

designed and built the oldest and most famous building of the

hotel still standing today, The Authors lounge. And wasn't itthe grand ltalian businessman, G. Berlingieri, who owned the hotel for 14 years from 1967 till he died in 1981, who brought it up to win award after award as The

Best Hotel in the World - together with legendary hotelier Kurt Wachtveitl as the General Manager? Yes, the French will say, but if it hadn't been for the French grand old lady Germaine Krull, The Oriental would hardly have survived until today. Through her thirteen years from 1947 until 1

960 as Manager and co-owner,

Germaine Krull laid the foundation forthe post-war grandeur of the hotel, not least by building the Tower Wing which opened in 1958 - today renamed the

Normandie Wing after the fa-

mous restaurant on the top floor. Well, the Danes will retort, didn't she turn to the Danish engineering company Christiani &

Nielsen to realise this achievement? Whatever the ownershio and

management, what still today makes The Oriental a "Danish" hotel - at least in the minds of the Danes - is not least the fact that the East Asiatic Company

was located next door to the hotel and its famous Bamboo Bar. Consequently, the Oriental was for decades almost second

home to the majority of the Danes living and working in

Bangkok.

"The Bamboo Bar became the olace for a "one for the road

night cap" after the boys had closed up for the night," Jorgen lb Hedes, one of the EAC Danes at the time, recalls. 'The night cap would run into a few and by midnight, the place

was usually full and swinging. Quite often, the high spirited

stand was again taken over by the Danes," Mr. Hedes recalls. "But instead of traditional instruments, the Danes played on a range of utensils taken from the kitchen and laundry room of the newborn baby's mother. The drums were zink basins and

buckets whose covers also made ouite a noise. The bass

sic stand and jam the night

was a basin with a bamboo rod punched through it and with a steel cord completing the instru-

away."

ment."

One of Germaine Krull's principles was, that a certain dress code had to be main-

"Sometimes, it would get a little wild," Mr. Hedes adds, "but the hotel usually put up with the

tained. After all, this was The Oriental. At least a necktie was needed. But as many wouldn't

most strange behaviour of the crazy Danes. Like the story of the tall Dane, who lelt pity on a

wear one when they arrived, she had some made from cheap, de-

horse in the street and dragged it into the bar. The story doesn't

liberately ugly materials, which would be handed out to the customers by the door. For years, these neckties with their shrill colours and poor sowing were treasured souvenirs and a clear mark of distinction for any Dane having ever worked in or travelled to Bangkok. "Once after a maternity party for

say whether the horse was prop-

Danes would take over the mu-

one of the EAC executives

which would inevitably end up at

the Bamboo Bar - the music

erly served with a beer or two, though."

A famous Danish athlete was about that time among the regulars. Late at night, he would

frequently be challenged to show whether he was still in full charge of his faculties. "So to prove himself, he would oedorm a one hand stand on the bar desk, drinking his

beer upside down, to large

cheers of the crowd!" Today, with the overwhelming number of four and five star hotels in Bangkok - and with the moving of the EAC Headquarters from the river bank to the Lumpini Tower on bustling Rama 4 Road - the Oriental is not as

often frequented by the Danes as in the old days. Still, tradition

demands that the major Scandinavian Golf tournament. Ammundsen Memorial Cup, named afterthe late Dr. EinarAmmundsen, starts with breakfast at the Bamboo Bar. And for years, The Oriental has been the only decent place

guessing

- had possibly taken over the hotel in 1863 after a

"Never had such riches been seen in Bangkok outside the Pal-

society from that day on de-

Captain James White, named as

ace," writes Andreas Augustin and Andrew Willamson in their

important parties. From that day travellers and

book'The Oriental Bangkok".

lournalist did not stop talking

"Cardu had created the most elegant public dining-room in

about The Oriental. Rarely was a letter sent without mentioning of the elegant and comfortable

the owner of "a hotel on the banks of the rivei', who drowned while crossing the river in 1863. And in the 1890's, Louis T. Leonowens insisted, that he remembered the hotel right there on the bank of the river when in 1862 he arrived as a young boy with his mother - Anna Leonowens, famous from "The King and 1". There is, however, no doubt

that The Oriental's road to its

Bangkok. Carpets covered the hallways, there was artistic wall-

paper with the latest designs from Paris and the nineteen bedrooms on the second floor were

furnished with mahogany rattan."

"The epitome of elegance was the private blue drawing-

although this has not been the

current prominence started from the day when EAC founder, H.N. Andersen - technically together with the likewise Danish co-owners of his company, PeterAnder-

case for some of the Annual

sen and Frederick Knich - took

a table clock, flower stands,

Balls held in recent years. The Danish claim to The Oriental is supported by the mystery shrouding its exact year of founding. Nobody knows exactly, when the hotel was actually built. We do know, however, that it was destroyed in a fire in 1865. And we also know that by 1878 the owner was C. Salje a Danish captain - and the Manager a fellow Dane, H. Jarck, who now we are, however,

over the hotel in 1 981 . lt was his vision, that The Oriental should be the first luxury hotel of international standard in Thailand, which set off the legend as we know it today. In 1885, H.N. Andersen commissioned the ltalian architect S.

paintings, a crystal chandelier, blue silk curtains with holders

Troisoefs, to realise his vision. His first major function was a

cardu to build the first brick

banquet in honour of Queen

for the Scandinavian Society Siam to hold its Annual Ball -

room with a bedroom (No 1) en

suite. Today it would be the Presidential Suite. The inventory list includes sofas, armchairs, a conference table with six chairs,

and mosquito curtains over the beds." H.N Andersen also installed a French hotel manager, George

building of the hotel, the Authors

Victoria's Golden Jubilee, which

Lounge, as it is known today. The grand opening forthis building was held on 19 May 1887.

was eventually so lavishly performed that both expatriates and the highest ranks of the Siamese

clared The Orientalthe place for

hotel.

'There is only one hotel, the "Oriental", now existing in Bangkok, wrote Nonrvegian Carl Bock about his visit in 1884. In 1890, the first electric light generating system was installed

in Bangkok, serving the Royal Palace. The Oriental had electric light from April 1891 - supplied from the Siam Electric Light

Company under, ofcourse, Dan-

ish management. The Danish days of The Ori-

ental otficially ended in 1893,

when H.N. Andersen and coowners sold the hotel to the Bangkok based American Franklin Hurst. But from the evidence above, it is clear that - at least to the Danes - The Oriental remained very much'thei/' hotel for the next one hundred years - and probably will remain so for the next hundred years to come.

Until six years ago, Iter Troelsen was a Danish music artist on the top of his international career. Today he is well on his way in his new career as a Buddhist monk in Thailand.

Phra Baitika Walter confirms that it is possible for him to see both into his past lives

andfuture lives during meditation, but he calls this

"merely a bi-product, a side benefit". "One shouldn't pay too much attention to it. I cannot talk more about it because it is in

violation of our rules."

Text and photo:

Gregers M4ller

a range of countries around the world. When he left Denmark al-

worked in Indonesia for two

second I guess we both thought about the cultural faux oas I had committed in shaking hands with a Thai monk. Then I introduced

most forty years ago, his first

wife had recently died very

TV show. From there he moved to Singapore, where he worked

ideas. For me, the most unusual

myself and asked if he would

young. She was the Danish mu-

thing seemed to be that he was from Denmark. I had tried without much success to find the telephone number to the temple, where he was supposed to live, when I finally one Sunday morning decided to

mind if I interviewed him. "Not at all." he said. seem-

sician Else Bronley, known

clipping from a Thai newspaper had for weeks been lying on my desk. lt was about a Thai monk who had some unusual

simply drive out to Damnern Saduak in Rachaburi orovince to

try to look him up at the temple

mentioned in the article. lf he was not there, at least I would

- and then I could see the famous floating market in Damnern Saduak on my way back. Walking up the stairs to the temple, I spotted him immediately. He was sitting in his bright get the right number

saffron coloured monk robe in an

armchair of solid teak wood in the middle of the spacious room

offering guidance.to the Thai visitors who came to pay their respects to the Buddha statue next to him. "You must be Walter from

"Yes," he said. For a split

ingly not a bit surprised that

was speaking to him in Danish. I was prepared to sit on the floor in front of him, but he suggested we moved to one corner of the room where I could sit more comfortably on a chair. A clue from the Thai article about Phra Baitika Walter being originally a classical pianist gave me a starting point for the interview. My guess was that he had

probably been a professor teaching music to high-school

widely at the time as "The Girl with the Golden Trumpet". Walter Troelsen had mainly worked

behind the scene as her com-

poser and manager. Leaving Denmark, he set out to build up his own career as a stage performing artist. From his background in clas-

sical music he developed a distinct style composing more light music, which was more easily

appreciated, singing songs for which he had often written the lyrics himself. He was especially

students back in Denmark be-

successful in the Middle East

fore taking an early retirement. "Oh, no," he laughs. "l haven't lived in Denmark since I was about 23 years old!" Over the next few minutes, Phra Baitika Walter turns out to be in fact the internationally successful celebrity Walter Troel-

and for eleven years he lived in Abu Dhabi in Dubai. During this time, he also performed in many other countries and among others recorded an

album in Philadelohia in the United States, which remained for a long time on the top chart

sen, who for well over thirty

in several countries in the Middle

years appeared on stages and

East.

Denmark," I said and shook his

in TV shows as a composer,

hand.

singer, songwriter and pianist in

Taking his music to South East Asia, Walter Troelsen

years. During this time, he had among others his own regular

for another year. Another year he spent in Hong Kong. "l have studied 43 languages so it used to be one of the char-

acteristics of my show, that would soeak to the audience in all the languages, which I was I

aware was present."

Since his first contact with Thai Buddhism, Walter Troelsen developed an increasing urge to try - even if it was only for a year - to be a monk in Thailand. Finally he insisted that his agent should give him a full sabbatical year without any engagements. "My agent was certainly not too happy about it, so to ensure my return he had lined up a full busy schedule from the day,

stepped out of the Thai monastery," Phra Baitika Walter recalls with a chuckle. Walter Troelsen dutifully fulfilled all the contracts his agent had lined up, but his heart was simply no longer in it. "l told myself that "the show must go on". But my mind was already made up - | was going

to return to Thailand to be

or-

occasions and when people

dained as a monk." To fully enter the Thai Buddhist monk hood - or Sangha Walter Troelsen first had to be able to speak. read and write Thai fluently, so he first moved

come to see him at the temple, how privileged they should perceive themselves. "ln the first place, to be born a human is the greatest privilege. Most people will not be reborn a human being. I would

to Bangkok to study Thai

lan-

guage at AUA. Here, after only one year. he passed the examination equivalent to six years of primary school in Thailand held every year by the Ministry of Education. Next he went on a pilgrimage to India to pay his respect to the four most holy places, where The Lord Buddha was born, enlightened, held his first sermon and passed away. From here, he continued around the world to say good-bye to frlends and tie up all loose ends in his previous life. Among others he had to part with his second wife, a British woman whom he had married ten years earlier. Finally he held a last Farewell Concert in Lanzarote, on the Grand Canary lsland, where an

impressive number of devoted fans joined him from a range of countries. Then he returned to Wat Luang Phor Sodh where he ordained as a monk on May 30, 2541 with the full name Phra Baitika Walter Uttamapanyo. Studying hard to advance in

the ranks of Thai Buddhist Sangha, he passed three years ago the final Nak Tham 2 exam. Currently, he is pursuing more advanced studies in Pali, the ancient language in which the

teachings The Lord Buddha were written down. lf in another three years he will pass this advanced examination, Phra Baitika Walter will possibly be the first foreigner to obtain the high rank of Phra Maha in the Thai Buddhist order. At Wat Luang Phor Sodh, Phra Baitika Walter is today the assistant to the abbot of Wat Luang Phor Sodh but also participates in all general activities of the monks in the temple.

"ln the morning, I walk around in the villages near the temole as we all do to offer the local people the opportunity to give us food and,thereby do merit and if we are asked to go to bless a wedding in a home or the opening of a company, I participate as well," he says. Phra Baitika Walter often ex-

plains to the people on these

estimate that of all the people living in our modern world today,

at most only about five percent will be a human being in their next life. To be one in this life is a huge chance wasted if you do

not advance in insight and wisdom." "Secondly, I point out to them

how fortunate they are to be born in Thailand in close contact

with Buddhism. "Look at me," tell them, using myself as an I

example. "l had to take a detour of forty years! You are born with

the opportunity to take this chance f rom childhood!".

Trying to contribute to the Thai society, Wat Por Luang Sod

also offers an extensive teaching program in meditation technique. Twice a year retreats from

May 1-14 and December 1-14 are organized. During the May retreat, 300-400 monks and nov-

ices and approximately the same number of lay people and nuns attend the course. During the December retreat there are usually 400-600 monks and novices and a similar number of laity and nuns present. Teams of

officers from the Royal Thai Armed Forces and the Royal Thai Police are frequent pafiicipants in these retreats. About what the future activities, he would like to undertake, Phra Baitika Walter says build-

Ifyou are a shareholder in a Thai company, you can finally get a proper certificate ofyour shareholding. Recognized by the Thai authorities, the document states the full amount of shares and the number of these shares, which you hold, certified by the seal and signature ofthe comPany.

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ing on his present and past strength comes natural. Recently, he has for instance be-

come the webmaster of the website of the temple. which is in Thai as well as in English. "l hooe to be able to contribute by teaching foreigners

- pos-

sibly in English as my Danish has becoming somewhat rusty overthe years. There is cedainly a great need for this." One of the major merits of Phra Baitika Walter is the En-

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t The Danish-Thai rock musician Peter Gorp Dyrendal is unknown in his home country Denmark - but cannot walk in peace in the streets of his second home country, Thailand. Text and photos: Lasse NPrgaard

e is a singer and his al-

bums sell more than most Danish musicians could ever dream of. He is also a model, an actor, and a restaurateur - and every year he is on the list of the ten most sexy men in the country. One year he was even Number One on the list. Peter Corp Dyrendal's first album "Peter" sold more than 800.000 copies - not counting the pirate copies. lf they were to be included, the copies would likely exceed one million. His next two albums sold fewer copies but by then Peter was already famous and everybody knew they would be able to buy pirate copies within hours

here is very much different from my life back in Denmark and initially it was difficult for me to get used to. The press writes everything that happens even in your

krueng", that is half-Thai hali

private life. But if you take it easy, it's no big deal," he says.

airlines so both Peter and his brother was often able to visit

laughs.

"But you are unknown in Denmark How does it feel to get so much attention here and then

their grandparents and friends in Nine years ago, he was "dis-

however, to try again - this time with the bigger record company Grammy. Here, they also liked it

being ab/e to walk about in

covered" during a vacation on

and shortly after we started

Copenhagen wrthout anybody recognrsing you - is it nice or does it giue you schZophrenn? "lt is very, very nice. I really enjoy it. But I miss Denmark in

Koh Samui, where he was play-

working on my first album.

Danish. His mother is Thai and his father is Danish. He grew up in lshoj, a Copenhagen suburb. Both parents are working with

Thailand.

gether with some friends. The editor of one of the magazines, forwhich he did some modelling,

liked his voice and asked him

why he didn't become a singer?

"Discovered" on Koh Samui Peter Corp Dyrendal is "Luk

thought and went back to Denmark," Peter recalls. "But next year he asked me

only for Christmas.

they went bankrupt..." Peter "But some of the staff told,

ing his guitar and singing to-

the summedime. I haven't been

home for several summers

again what I had done about it and encouraged me to go for an audition with a record company. Finally I did - and shorlly after

"Oh yeah, me a singer!

Sex symbol Peter is still with Grammy where he works with some of the best producers, managers and PR people in Thailand. But he has

maintained the final word as to how his music - and he himself - should be marketed.

Only when driving around on his big black Suzuki wearing his black helmet can Peter Corp Dyrendal remain unrecognized by his fans all over Thailand.

of their release. At the time of this

interuieq he was finalizing his fourth album and busy recording music videos for most of the

tracks.

But Peter is not only in focus when he is releasing new albums. The 26-yearold DanishThai singer is a frequently used model and he also plays the role of a Thai-New Zealand kayak

instructor in one of Thailand's popular TV soap operas. Frequently, details from his private life are reported by the Thai newspapers and teenage magazrnes.

Because of his fame, he is literally not able to walk in the streets of Thailand without being recognized. He has become

used to it and sqems to handle groups of shy teenage girls, curious journalists and demanding PR agents in a relaxed Danish down{o-earth kind of way. "The life I am leading here is rather hectic.. . To be well-known

Pop star Peter

Corp

Dyrendal has tapped into his partying years as a teenaEer in Denmarkto

warning of the high alcohol

tent of the sweet tasting

shots.

con- Black Vikings are easy to little make - if you can get hold of the ingredients: a Danish

of candy called Tyrkisk Peber introduce "Black Vikings" Bangkok today knows what and Absolute Vodka. The drink would not be the same within Thailand - a Vodka-based Black Vikings are. To try Peter's original Black out the Danish candy, which drink known in Denmark as 'smA grA'. Vikings, you have to visitthe pub Peter's dad brings with him and restaurant, "Jam Jam" in whenever he comes to BangSukhumvit Soi 39 in which Pe- kok from Denmark. Bv Patcharee Lae-,-a ter is one of the 10-odd share- For Peter, the drink also According to Peter, half

"Nobody can pronounce 'smA holders. Others include mem- brings back memories. 'Whenever we had parties, grd' here! So I have renamed bers of "Y not Seven" and "Fly", well-known Thai rock bands. we usually had'smd grA'along the devils Black Vikings," PeBut as the other owners are all with all the other drinks." he ter explains. 'SmAgrA'literallytranslates quite busy with other jobs as s , fondly recalling his parinto"little greyones" in English. well, Peter is seen more fre- tying days in Copenhagen. But actually the drink is more quently in the restaurant wher black than grey - and the ad- he occasionally also goes on-

_:1'1i1yy:::1"_:_'l:'1"

:11111"'

::lr: y"

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Kannikar and lb Ottesen in October 2OO2 opened their dream project, Jomtien Boathouse, a small hotel directly on Jomtien Beach facinE the ocean.

By Gregers MPller P hot o

: D israp o rn Yatp rom

he Danish "old hand" lb

Thailand. Still, the pricing is a moderate 1,200 Baht per night

their latest impressive achieve-

for these rooms and 1,000 Baht

ment, Jomtien Boathouse, a

for rooms on the opposite side

high quality hotel and restaurant on Jomtien Beach Road directly

of the building.

overlooking the sea.

Apart from being a dream come true, Jomtien Boathouse

The opening also marked the 50th year Birthday of the

reDresents also a serious investment of a total of 39 mill. Baht,

rock-solid Dane, whose integrity

lb Ottesen exolains. The opening speech of the night was meant to be held by the Danish Ambassadorto Thailand. But as the Bali bomb had just sent the Danish Ministry for Foreign Affairs into frenzy, this task was taken over by Peter Malhotra, the publisher of Pattaya Mail, and Poul Weber, both

and good name in Thailand makes up for all knee-jerk remarks, that resident foreigners in Pattaya are all dubious characlers. While the restaurant is now open for business, the hotel is

scheduled to open on 1st November. Half the rooms on all floors will have a balcony facing the

beach directly with a splendid view looking out over the Gulf of

Ottesen and his lovely wife, Kannikar, on Sunday 13 October inaugurated

Peter Malhotra recalled in colourful terms the adventurous life of lb Ottesen, which some years ago was also published in Pattaya Mail. lt tells the story of

a young Danish sailor, who signed off when his ship was anchored outside Klongtoey harbour and instead went about

playing his guitar in bars

Patpong for 200 Baht per night. From these humble beginnings, lb Ottesen moved forward. His first major business

ooeration was the successful Mermaids Rest in Sukhumvit Soi

8, a small hotel and restaurant serving among others Danish food.

long time friends of Kannikar and

In the early 1990's, lb Ottesen - who had in the meantime found Kannikar, the woman of

lb Ottesen.

his life - decided, however, to sell

I the Mermaid Rest in Bangkok. This was before the bust of the Asian economies, and with the

orofit from the sale lb and Kannikar moved to Jomtien Beach to open a new hotel, likewise called Mermaid. Next to the hotel, Kannikaropened a clothes

and souvenir shop and the hotel was at the same time located next to the Mermaid Dive shop, of which lb and Kannikar holds a majority share. Diving still today remains lb Ottesen's favourite soorts. Happy, but still not quite having realised their ultimate dream, lb Ottesen a few years later sold his shares in the hotel and instead established his own res-

taurant Captains Corner on the road connecting Pattaya and Jomtien and behind it build the

Residence Suites with furnished apartments. Two years ago, lb and Kannikar celebrated the expansion of this place with a new wing called the Residence Garden, an allsuite hotelbuilding with 40 units where oroof of Kannikar's talent as an interior decorator was fully demonstrated. "We were many who thought

the Residence Garden was lb and Kannikar's ultimate achieve-

ment. Then we suddenly heard about this new project," Peter Malhotra said. 'When lasked him, whatthis news was all about, he simply said: "This is my dream my

own hotel directly on the Jomtien

Beach front!"" The attempt to schedule the opening of Jomtien Boathouse

with lb Ottesen's 50 year bifthday had not been easy. The interior decoration in the favourite maritime style of lb Ottesen had to be maintained with top quality materials both throughout the restaurant on the ground floor and the hotel rooms upstairs. Being both perfectionists, Kannikar and lb Ottesen had been working day and night for the past several months getting all the details right. "Even last night, Kannikar was still working on the light fixtures," Peter Malhotra revealed. Later, when Kannikar had delivered only a short welcome soeech to all the friends of the couple, who had come to celebrate the opening and lb's birth-

day party, lb took the microphone and teasingly suggested,

that Kannikar had lost her voice screaming at him for the past several weeks about how impos-

sible it was to open so soon. Cutting the ribbon together with several of their friends, lb and Kannikar were joined by four of their five children, Panida

8),

who had just graduated from Nyborg boarding school in Den-

mark and come to Thailand to work at the hotel with plans later

to study hotel management

Australia, Nantida (12), who performed a gracious Thai dance for her celebrated father, Svend (11) in a flashing white Elvis Presley-style jumpsuit and little

Nong Ploy (5) the couple's youngest offspring. Only lb's oldest son, Allan (20), back in Denmark, had not been able to make it for the party.

Erik Winther and

Steffen

ld'

rdg,l

Ingemann cutting the

birthday cake.

dancham.or.th improved The website of the Danish Thai Chamber of Commerce has been given a graphic overhaul. At the same time, improvements

in its functionality has been imolemented.

The website has enhanced its position as the favourite start-

up page for chamber members with a comprehensive calender which covers also all other Scan-

dinavian events in Thailand in cooperation with the Scandinavian Society Siam. To set dancham,or.th as the start-up page, simply go to the site and click on the button.

Stable celebrated 10 Year Anniversary he Stable Lodge Satur-

day 19 October celebrated its 10 Year Anniversary with a high turn-out of well-wishers who enjoyed the big B.B.Q around the pool with lots of cold beers. A reception was held from 6 -7 p.m. When all had arrived, Mr. Erik Winther took over the stage from two singers from Check Inn 99 - who just a few days before had celebrated its own 10 vear

anniversary - to bid everybody welcome. Together, the guests cheered the Stable with a Danish version of "Happy Birthday" called "l dag er det Staldens Fo dselsdag". Steffen Ingemann and Erik Winther proceeded to cut the giant birthday cake while third co-owner Jorgen Lundbek was busy taking photos.

the sound level rose, the tradi-

A Danish court has ordered an

tional complaint from an unknown apartment across the

Internet news service to stop linking to articles published on

road saw the traditional two po-

the web sites of 20 Danish newspapers. Newsbooster.com published short version of news published by the dailies with links to the full

lice constables arrive from the nearby police station for their

likewise traditional birthday

drink.

And as the stomachs got filled with the delicious buffet and

Vi har Danmari<s bedste priser og biludvalg til dig som udlandsdansker. Ring, fax eller e-mail og fA et godt tilbud pA din feriebil i Danmark.

Avis ReseruationsOenter Telefon: +45 33 26 80 80 Telefax: +45 33 26 80 81 E-mail: reservation@avis.dk

Web links ruled illegal

articles on the newspapers' websites. This, the couft said, was in direct competition with the newspapers and that the links it provided to the news articles damaged the value of the newspapers' advertisements. Newsbooster.com was getting increasingly popular because it linked users to specific pages on the Internet ratherthan to a site's home page. Newsbooster also had a paid service, where users would automatically receive links by e-mail. Newsbooster has appealed the ruling, saying that the court order is a challenge to the World Wide Web's fundamental orinciple of linking. Requiring permission before linking to other pages on the Internet could jeopardize just about every site and search engine on the Internet.

BAN G KO K AlolhitV fu,RE;\

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Santa and singing, Youletide for the young,

Danish delights and sooo much more to bring you the spririt of Christmas. It 5 all available on

Sunddy, Nov. 24 11 am- 4 pm when

'Margrethe Klubben -Danish Women 5 Network'l in cooperation with Denmark- s embassy hosts its annual bazaar Embassv' in the

n*lT$,'fii:lfl

L:::::

Sathorn Tai, Bangkok

Admission is only 5O Baht for kids and 1OO for adults, But bring lots of money -wonderful wares in any price range are available, as are riveting raffle prizes. All proceeds go to social projects in Thailand. 26

Sri rita Jensen - Danish 'Luk Krueng' with a Thai heart Beautiful 2X year old Sririta Jensen is a new Thai-Danish star in Thailand.

"I guess there is not much drama to write about my private \ift.."

By Patcharee Lae-ya ririta Jensen, the leading

the Thai culture with the best

actress in the recently released Thai movie "999-9999 Dat Dor Dai" (Dial 999-9999 to Die), is half

from the foreign culture. For instance, I don't care much about fashion. Foreigners don't show

- half Thai, but her heart is with her Thai teenage audience which she hopes will get the message of the film. Danish

The movie is about a Thai teenage girl as she slips down the fast lane. She is greedy for expensive status svmbols and curious

Thai actresses, but I try to select my jobs carefully. lf I don't like it then I will not take it," says Sririta. "l never think of myself

asasuperstar. lam

u'l

ould rather not have any friends than have a friend iust because he driues a B "

about everything bad, the more dangerous the better, seeking her extreme limits. On the surface, the movie offers a lot of fun and excitement, but there is a more to it. "Thai teenagers are being

more and more materialistic. They will do anything just to get

something expensive with a brand name, like an expensive watch or something. Some students don't mind being a Prostitute just to have a new mobile

phone to show their friends," Sririta says. "This is the situation of manY Thai teenagers today. They don' t care if something is dangerous

or wrong, they just want to try something new and feel the excitement of the adventure in their life," she adds.

"Everybody have their dreams. This movie just warns the teenagers to do the right thing, walk into the right directions. For instance, if you want to be a superstar and you try to get there by sleeping with anYone who could make your dream come true, it's not the right thing to do. Where is your dignity?"

Sririta feels being a Luk Krueng is a benefit for her. "l am happy to have grown up with both the Thai and the Danish culture. I try to include the all the best elements from

just a normal girl having a chance to work as an actress while studying at the same time," she says.

Currently, Sririta has one year left before she expects to graduate in Information with maior in Public Relations.

off so much, using brand names

"l would like to continue

to boost their self confidence. lf

Marketing, then some day have

my own business," she says. How about love? "l am happy to be loved and to love. I am happy when I am with my friends, family, my Parent - | can not live without their love."

"For me, love doesn't only mean having a boyfriend. I am not in a rush. I am a teenager like anyone else. I hope one daY if lwill find the one, but right now I am too young for that. I also have so many different things to do - | am not seriously ready for that kind of love," she says.

"l guess there is not much drama to write about my private life.."

I have money I will not buy a Rolex

that is the materialistic

element in the Thai culture, which I don't like," she says.

"So many Thai evaluate people more from what theY have to show off. For the foreigner, if you have something good then you can show it, but you have no need to shown how rich you are because you feel you are much more important than your expensive car. For some Thai girls, if a guy drives a BMW then they want to be Your friend, but for me, I would rather not have any friends than have a friend just because he drives a BMW," Sririta says. "The most impoftant thing, like in the Thai culture, is the value of the family. This is one thing, we should never change." I

Currently, Sirita Jensen is working on two television series. In "Kor Wah Ja Mai Rak" (Don't Want to Love You) she is acting with Kong Saharat and in "Tae Deth Khun Kru" (Cool Teacher)

she plays with Tang Sucksit. Both drama series are scheduled for next year.

"l don't have much exPerience in acting compared to some of the more well-known

Aud Kamilla Sivertsen and Terie Gilleshammer will for one year assist Executiye Director John Svengren at the ffice of the Danish-Thai Chamber of Commerce.

Two Trainees at the Chamber off ice in Bangkok was in Septem-

"We are here to learn. We should not create too high expectations while on the other

ber reinforced with two Nonruegian post-graduate students,

hand I hope the expectations will be high enough for us to stretch

Aud Kamilla Sivertsen and Terje Gilleshammer, who will work at the Chamber for one full year.

Terje says.

he Thai-Scandinavian

Chamber's

Sharing the work at the Chambers' office, Kamilla will be han-

dling the media of the Chambers, both digital and printed, as well as working with the program activities of each chamber. Terje

will instead handle memberships, including visiting of new

ourselves to live up to them," Kamilla adds, that not least the interaction within the office is in itself a challenge. "lt is a challenge for an office as small as this suddenly to grow

from three people to five. Now we can share the workload between us, organize the tasks

experience at the Chambers'

more, which has not been possible before." This is a point of view shared by the Chambers' Executive Director John Svengren. ...."We have a different situation here, than we had with Niels Lauritzen, because we have now two trainees here, which should enable us to take the Chambers a bit further than during his internship," John Svengren says,

office will bring.

adding that although it is of

members, and attend the Board Meetings where he will among others be taking Minutes. Like their predecessor, Niels Lauritzen from Denmark, the two

volunteers are financed not f rom the Chambers' office but from various institutions in Norway. Neither of them has very specific expectations as to what the

course a benefit that the two work for the Chamber without pay, this is not the main point. "The level of ambition in the three Chambers is constantly rising and we have to cope with this together. The three websites will all become much more active, we have an interesting development with our printed me-

dia, where a lot of efforts are needed, we are looking to improve the program activities in all three Chambers and we are looking at the membership area - both in terms of servicing our current members and provide meaningful substance in being a member as well as in terms of being more pro-active in identi-

fying and approaching new members," he says. "lt is a good opportunity and a very positive development for the Chambers!" Gregers Mol/er

ber 2002 been relocated back to Bangkok after 6 years in Manila, The Philippines. In his new capacity, Klaus Stove will be the Area Manager for the In-

dustrial market (Drives and Flow) in the Asia Pacific Regton.

tic Thai food did also have a

and Danfoss will be able to target new business areas. Special focus will be given to the

nila, in 1996 after4 years

food & beverage, textile and

Thailand togetherwith his wife Thiamchan (Kob). In the Philippines, he established Danfoss

foss can help to increase the

and held the oosition as Gen-

any country in the region. However, as Thailand offers conve-

eral Manager. Danfoss has for the oast 6 years enjoyed a nice growth with increased market share on all areas in the Asia Pacific

nient flight connections to the

Asia Pacific, the choice was obvious. Besides, the fantas-

region. The future looks very promising with the launch of

little say......" says the 37 year old Klaus Stsve, whom friends may contact at 02 279-9800 or at stove@danfoss.com. Klaus Stove moved to Ma-

"l could basically choose

Mr. Ulrik Holt Sorensen took uo his new position as Head of the Consular Section at the Royal Danish Embassy, Bangkok on

September 1,2002. He succeeds Tove Wihlborg Andersen, who left by the end of July. Full srory..

On September 19, Mr. Ulrik Holt Sorensen met some of the resident Danes at the DTCC Networking Evening at the Admiral Pub & Restaurant. And a few hours later he met the Swedish Minister Mr. Ulf Claesson as

well as his Swedish colleague Mr. Stellan Berg - likewise new in town - at the

traditional month-

ly Men's Peasoup Evening at the

Danfoss' Klaus Stove back in Bangkok Klaus Stave, formerly Danfoss Thailand, has as of 1 Novem-

New Head of Consular Affairs

new products and concepts

Scandinavian Church. Mr Sorensen has previously been posted 10 years in Africa, 8 years in Singapore. Since that he has been oosted to Frankfurt as well as to Berlin, Thimphu, Moscow, Sarajevo and Guang-

zhou on shorter missions. Re-

turning to Asia, specifically Bangkok, was an active choice.

automotive sector, where Dan-

production efficiency and save energy, Klaus Stove says. Gregers Mo//er

28 I I

Enjoy the discount

tlll

Mi':.--inrr

Mi.:.:inrr

CL -L -L

ome

Sunday the 8th of December 2002

-t

''1

natural teeth.

Gome & find the treasure of Handknotted carpets from lran, Pakistan, Afghanistan, Kazak Garpet washing and repairing, we give new life to the carpets you love CARPET GALLERIA Exclusive handknotted caroet dealer 4/1 Sukhumvit Soi 47 Banskok 101 10 Tel: 662-260-3372 Fax 662-26o-337 3 E-mail: carpetgalleria@hotmail.com Mobile: Mr Malik Munir 09- 17 2-777 4 & Mr. Akif 09- 120-0786

l'tDlltAUlA?

Free Lunch for DTCC Members The Christmas Lunch on Wednesday 4 December of Danish-

Admiral Pub and Restaurant on

Sukhumvit Soi 18 staring at

Thai Chamber of Commerce will

14:30 - ending most likely on the

this year formally mark the 10

terrace outside the restaurant

YearAnniversary of the DanishThai Chamberof Commerce. On this occasion, the DTCC invites all its members for a free Christmas lunchl The lunch will be held at the

later in the evening. Wednesday

4 December is the day before the birthday of H.M. King Bhumibol Adulyadej making it possible to wake up late the next mornrng.

Fessor's Big City Band in Bangkok The Danish jazzband, Fessor's Big City Band, will pedorm for one week in Bangkok during the

Scandinavian Week, "Simply Scandinavian" at the Shangri-La Hotel from 25 November till 30

November 2002. The event, which the orga-

nizer Hans Wetterberg from Kuala Lumpur, Malaysia hopes

will become a yearly tradition, will be opened jointly by the Danish, Finnish, Nonruegian & Swedish Ambassadors in the evening of the 25 November.

Danish-Thai Chamber of Commerce welcomes the following new members of the Chamber:

The week offers all Scandinavian in Bangkok a chance to invite family or business friends to a genuine Nordic experience. Apafi from the Danish jazzband, the week will feature a Master

Chef from Finland Mr. Ulf Danielsson and the wondedul Singer from Sweden Ms. Anna Sise. On the opening night, the Noruvegian tenor Sigve Vidnes will be accompanied by the Norwegian Solveig Johannesens at the piano. Mr. Ulf Danielsson will pre-

lndividual members: Mr. Moften Halfdan Petersen ETA (Thailand) Co., Ltd. 439 Bang Phli Industrial Estate

ll, Moo 17 Bang Corporate member: Protector Nutrition (Thailand) Ltd. 1

Sao Thong

Samutprakarn 10540 Tel:02 315 3400-6, Fax:02 315 3160

it is served in Mariehamn, Restaurant FP von Knorring. But at a price which, even if it is airflown

to Bangkok, will not cost more than TBT 936.00 net, excl. beverages - much less than what a meal of this standard would cost anywhere in Scandinavia. The Scandinavian Week in Bangkok is supported by Finnair,

Shangri-La hotel, Bangkok, Svenska Handelsbanken &

Volvo.

Mr. Kristian Strand Account Director Nokia (Thailand) Ltd. 108 Bangkok Thai Tower Rangnam Rd., Rajtivee Bangkok 10400 fel: O2-6427020 Fax:02-248 8259

7 Soi 8. Saeree 7, New Rama

9 Rd., Suanluang, Bangkok Tel:02 7183728-31

Mr. Prapat Chirasiritham Prestdent H.H.K. Intenrade Co., Ltd.

Fax: 02 7189723 Mr.Suchart Thanakiatkai Managing Director Mr.Thanawat Dusadeewiiai Assistant Manager

Thakham Rd., Bangkhuntien Bangkok 10150 Tel: 02-895 7200 Fax: 02-895 7206

pare a complete Scandinavian Christmas Table land style as

0250

69/10 Moo 7, Soi Thongpan

Mr. Peer Norsell Hilton Hua Hin Resort & Spa 33 Naresdamri Rd. Prachuabkhirikan Hua Hin 77110, Thailand Tel: 032 51 2 888 Fax: 032 51 1 136

BECOME AMEMBER OF THE DANISH-THAI CHAMBER OF COMMERCE.

Contact Name:

Mail or fax the coupon to:

Company name:

Danish-Thai Chamber of Commerce

Address:

140212l4th Fl., Glas Haus I Sukhumvit 25 Road, North Klongtoey, Wattana, Bangkok l0l l0 Tel.:(66) 026617762

I I I I

Telephone:

Fax:

I I I

Fill in

I 30

this coupon to receitte further information and

full

application form

for membership

Fax: (66) 0 2661 7764-5 E-mail contact@dancham.or.th

ir / !!

-J -)

-J

f:'.l : '-11'

e'l

Michoel Moriegaord Ziirich

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