Thai Sweden Review November 2010

Magazine for Thai-Swedish Chamber of Commerce

Special: Sukhumvit Soi 18

rEMBRANDT hOTEL oAKWOOD tRILLIANT sCANDINAVIAN dELI Royal Thai Visit to Sweden in 1960

Thailand Festival in Stockholm Kenneth Radencrantz: Taking Control

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Swedish School Opening in Nishaville, Huay Yang

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CONTENTS FOREWORD 6

Foreword by the new President Message by Mr. Kenneth Radencrantz

INTERVIEWS 8 Royal Thai Visit to Sweden in 1960

10 Largest Thailand Festival Ever Organised

in Stockholm

14 Kenneth Radencrantz: Taking Control

18 Christopher Stafford:

The Anantara and Elephant Polo Man

24 Sweden’s Least Known University Is in Thailand

28 Eric Hallin, Rembrandt:

The Art of Being a Hotelier

32 Björn Richardsson: Oversees Oakwood Trilliant

36 Scandinavian Deli Ready to Serve

40 New Swedish School in Huay Yang

44 St. Andrew International School

46 A Decade among Scandinavians

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32

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TSCC Directory 50 Chamber Location Map / Embassies and Consulates

51 Board of Governors

52 Honorary Members / Premium Members

56 Corporate Members

68 Individual Members

72 Alphabetic Index on All Members ABOUT TSCC

73 74 75 76

Join the Thai-Swedish Chamber of Commerce Membership Categories Membership Application Membership Profile

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Cover Eric Hallin, Rembrandt Hotels & Towers

Publisher Scandinavian Publishing Company Limited. 4/41-2 Ramintra Soi 14, Ladprao, Bangkok 10230, Thailand Tel: +66 (0) 2943 7166 Fax: +66 (0) 2943 7169 E-mail: gregers@scandmedia.com

Thai Swedish Chamber of Commerce

34 C.P. Tower 3, 9th Floor Building A, Phayathai Road, Ratchathewi, Bangkok 10400, Thailand Tel: +66 (0) 2354 5229-31 - Fax: +66 (0) 2354 5232 Email: contact@swecham.com

Editorial Committee Håkan Alm, hakan@visionhouse.co.th, John Svengren, tsr@swecham.com

Managing Editor Gregers Møller, gregers@scandmedia.com

Advertising Finn Balslev, finn@scandmedia.com

Graphic Design Supphathada Numamnuay, supphathada@scandmedia.com

Printing Advanced Printing Service Co., Ltd., Bangkok

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Foreword

Welcome to the

Thai-Sweden Review Message by Kenneth Radencrantz President Thai-Swedish Chamber of Commerce

Year 2010 continues at a rapid pace and in a month’s time we will see the arrival of a new year.

As we are all born optimists, we naturally hope that year 2011 will become a prosperous and a most successful new year.

Wishful thinking, perhaps, but I think that we all feel that we have now left the financial world crisis behind us. At least there are clear indications that Thai export-import trade and overall business is expanding, which we all hope to benefit from.

The TSCC is active on many levels. Basically we promote the development of Swedish business in Thailand and, as a partner, directly or indirectly contribute to the economic advancement of Thailand.

You, as a member, probably notice only 10% of the work that the Chamber is doing, though we are really committed to modernizing our communication channels. Business information is vital and a priority. Our website has been improved considerably and now contains continually up-dated business information and links to other vital sources.

Internally we have issued working guidelines for the board, chamber director and staff. We have reviewed financial policies and procedures. Every month we now get a Financial Report with budget comparisons and the board meets more frequently than ever before.

Most important, however, is that the board has decided to refer major issues to board committees, chaired by board members.

Thereby we hope to engage all board members and get all committee work independently done in a fast and professional way, only for the board to finally resolve.

We also work together with 29 other chambers in the Joint Foreign Chambers of Commerce (JFCCT), where we actively contribute to the progress of the organization. It is a long-term, even tedious, work but JFCCT has attained the respect and recognition of the Thai government. The deciding body of JFCCT is the Presidents’ Council. A lot of work is done in a number of Committees, all manned by specialists in their own field. The Property Committee is governed by our own chamber and chaired

by Khun Patima Jeerapaet, one of our board members.

One day you may find that the Thai government has issued a new legislation concerning a matter that is important to you. You may be surprised to find that the new legislation is in your favour. Send a thought of gratitude to those, who have voluntary worked for years on your behalf, influenced the government and together with them have found a solution that will benefit not only you and many others but also the country of Thailand.

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Royal Thai Visit to Sweden in 1960

Royal Thai Visit to

Sweden in 1960 Their Majesties King Bhumibol and Queen Sirikit of Thailand visited Sweden 50 years ago in September 1960. The visit was of great importance to the relationship between Sweden and Thailand.

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I

n 2010 it is exactly half a century ago since the current reigning Majesties of Thailand, His Majesty King Bhumibol Adulyadej and Her Majesty Queen Sirikit, visited Sweden.

Back in September 1960, the Royal Thai couple went to Sweden, Norway and Denmark. Sweden had not been visited by a Thai royalty for almost 50 years before Their Majesties King Bhumibol and Queen Sirikit paid this visit.

The visit was an important milestone in the modern history of relations between Thailand and Sweden. Later, Swedish representatives visited Thailand on numerous occasions, and it made the bonds between the nations even closer and warmer. Following the visit, Thailand in 1963 appointed an Ambassador of Thailand in Stockholm.

Later on, in February 1965, Prince Bertil, representing the King of Sweden, visited the Royal family in Thailand.

Sweden’s relationship with Thailand’s Royalty reaches back to 1887 when His Majesty King Chulalongkorn visited Sweden. The next Royal visit was in 1911 when His Royal Highness Crown Prince Chakrabong visited Sweden. The next visit was King Bhumibol and Queen Sirikit’s visit in 1960.

Her Majesty Queen Silvia of Sweden, at the time not yet acceded to the throne, has since spoken of the huge excitement that surrounded the Thai Royal visit to Swedish and the Swedish people’s warm welcome of the Thai regents. Especially the beauty and elegance of Queen Sirikit, who came from a exotic far away country that not too many people knew anything about at the time gave, became the talk of the town.

His Majesty King Carl XVI Gustaf has also often later referred to the impact of the Royal Thai visit to Sweden in 1960. In his official speech at the State Banquet during His and Her Majesty Queen Silvia’s State Visit to Thailand on 23 February 2003, His Majesty King Carl XVI Gustaf spoke about the earliest Thai Royal visit to Sweden by King Chulalongkorn in 1897.

He continued: “Your Majesties have confirmed the will to continue and strengthen the contacts. You paid an appreciated State Visit to my Grandfather King Gustaf VI Adolf in September 1960. The attention You later showed through the presence of Her Royal Highness Princess Sirindhorn at His funeral some ten years later was received with big gratefulness by our family.”

TSCC - Thai Swedish Chamber of Commerce

In Stockholm 1960

In September 1960, Their Majesties King Bhumibol Adulyadej, Rama IX, and Queen Sirikit paid an unforgettable three-day State Visit to Stockholm.

Hosted by the late His Majesty King Gustaf VI Adolf and Her Majesty Queen Louise, the Thai Royal couple were greeted by tens of thousands of well-wishers who lined the streets of Stockholm.

It was an occasion that remains vivid in the memories of many Swedes today. The young Queen Sirikit charmed Royals and commoners alike with her refined Thai grace, while King Bhumibol was admired for his enquiring mind, similar to that of King Gustaf VI Adolf, as both monarchs sought ever greater knowledge for the well-being of their people.

In all, the Royal Thai visit gave a foretaste of the Thailand that is now fully embraced by Swedish travellers and investors. www.swecham.com

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Largest Thailand Festival Ever Organised in Stockholm

Largest Thailand Festival

Ever Organised in

Stockholm

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TSCC - Thai Swedish Chamber of Commerce

On 20-21 August the inaugural Thailand Festival 2010 was arranged in Kungsträdgården, Stockholm’s most well known park, and with the best possible outcome: 80,000 visitors over two days.

By Joakim Persson

T

he festival, which was a cooperation between the Royal Thai Embassy in Stockholm, Team Thailand in Sweden (Tourism Authority of Thailand, Thai Airways International, Board of Investment, Department of Export Promotion) and the local Thai community was held during a weekend to commemorate the 50th Anniversary of the State Visit to Sweden by Their Majesties King Bhumibol Adulyadej and Queen Sirikit in 1960 as well as to further promote Thailand in various areas such as culture, tourism, trade and investment.

The Festival also aimed to regain confidence from foreigners including tourists, businessmen and investors to return to Thailand.

The decision to expand the commemoration into a historical, cultural

and touristic event was also proven to be right since the festival attracted an unexpectedly large number of visitors and resulted in positive feedback from the Thai community, Swedish residents and foreign tourists.

Based on the huge success the intention is to hold a sequel in 2011.

After the very positive feedback and requests that the Embassy received from the Thai community and the Swedish public, the Thai Ambassador H.E. Mr. Thanarat Thanaputt has decided to organize the Festival again next year, provided that a budget will be allocated.

The Ambassador wants to make this Festival an annual event in Stockholm’s calendar, reports Naruchai Ninnad, First Secretary at the Royal Thai Embassy.

During the Opening Ceremony which was attended by honourable guests from various sectors in Sweden, the

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Largest Thailand Festival Ever Organised in Stockholm

Ambassador of Thailand to Sweden in his opening remarks highlighted the existing close ties between Thailand and Sweden at all levels and hoped that the event would further strengthen the relations at the people-to-people level. At the same time, Ms. Kersti Py Börjeson, First Deputy Chairman of Stockholm City Council, praised the Festival and believed that it would further promote Thailand to the Swedish people.

The Ambassador also touched upon the return to a peaceful situation in Thailand after the recent social unrest. He reiterated the Government’s continuing policy of ensuring the safety of foreign nationals in Thailand and the country still being a safe place for tourists and businessmen. Moreover he highlighted that figures had shown that the number of Swedish tourists to Thailand weren’t affected by the political situation, meaning that they still have confidence in Thailand.

The Festival featured an Exhibition to commemorate the State Visit to Sweden by Their Majesties the King and Queen of Thailand displaying photos and captions of Their Majesties historical trip, the long-established relations between Thailand and Sweden - especially the close ties between the two Royal Families - and Their Majesties’ life-long devotion and hard work for the wellbeing of the Thai people through Royal Projects.

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The Mae Fah Luang Foundation which promotes rural development activities through royal projects had also been flown in, which received much attention. Besides carrying out many projects which benefits underprivileged people, MFLF also produces many wellknown products; especially coffee and macadamia nuts. Visitors could taste their products and get samples. Also information were given to consumers wishing to buy the Mae Fah Luang products in the future.

Visitors also enjoyed various cultural performances from both Thailand (a traditional dance troupe from Kalasin

province) and the Thai community in Sweden (including a local band playing various Thai music and songs), a colourful parade of Thai traditional costumes through the streets of Stockholm, Thai food-tasting etc. The Ministry of Culture sent demonstrations of Thai arts and handicrafts. Mr. Balloonman and Jo-Na puppetry from Thailand were also invited.

The local Thai community was also involved on a voluntary basis and Thai restaurants, spas, shops and travel agents also joined the festival as exhibitors to add more “Thai-ness” to the event.

Taking Control

Taking Control 14

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Kenneth Radencrantz, the new president of Thai-Swedish Chamber of Commerce, is about to change the way the Chamber operates. First of all, the new President will ensure that the Board gets real influence on how the Chamber is managed even down to the day-to-day business. The Board must be more than just a rubber stamp, he says.

By Bjarne Wildau

I

t was clear for the new President of Thai - Swedish Chamber of Commerce when he was elected in March that the whole situation within the Swedish organization called for much more “Hands On” involvement from the Board and members and lesser dependency of the employed staff.

“Slowly but surely the Board got less and less involved in the daily life of the organization they were elected to lead. Something had to be done,” says Kenneth Radencrantz who is now half way into the term of his election as the new President of Thai-Swedish Chamber of Commerce.

“At my age I could have carried on with my company and the beautiful life we have here in Sukhumvit Soi 10. But to say ‘No’ to the 120 members, who saw the election of me as the President as a way to get the Chamber back on track, was not an option. I felt that I had to do it,” Kenneth Radencrantz says.

But the Swedish businessman who started as a consultant for Q-Matic when it had a turnover of 5.0 mio. Swedish Kronor, and left it as a CEO when it had 50 times this turnover, had his conditions before he accepted the honor.

“I would not do it alone. And for sure I would not just become a rubber stamp for the daily management of our organization. As I saw it, the board had to get much more involved, and we had to let several committees take responsibility for running our organization,” he says.

And that is what the new President has done. Previously, the Board of the Thai-Swedish Chamber of Commerce had four meetings per year. Now they have doubled that number to eight. On top of that, a written monthly report is prepared concerning the current standings at the organisation.

Some of the other challenges Kenneth Radencrantz is coping with is the organization’s magazine “Thai Sweden Review,” the homepage, and not to forget the Best Practices Guidelines booklet.

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Taking Control

A monthly newsletter would be beneficial for every one. Every time we have done something, our members ought to know about it.

The latter will be re-launched in a new set up.

“We will make it a much more attractive magazine, with more articles and more pictures, and its important that we have our minds on the readers.

Thousands of Swedes invest in new homes or a second home in Thailand.

Some of those are not that confident with the English language, so we have to bring some article in Swedish,” Kenneth Radencrantz says.

The President also feels a need and a chance to widen up the issues in Best Practices.

“Many of our countrymen and women here in Thailand play golf, go fishing or what ever. If that is good activities for our readers, we have to tell about that kind of activities as well.

Returning to the Thai- Swedish Chamber of Commerce again, Kenneth Radencrantz talks a lot about serving the members, doing thing they can benefit from directly.

“A monthly newsletter would be beneficial for every one. Every time we have done something, our members ought to know about it.”

At this time in the interview which takes place in the President’s residential apartment in Sukhumvit Soi 10, he touches upon one of the problems regarding the Board and the members’ possibilities to engage themselves in the daily business of the chamber.

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“Active business people are already away from home far too often. I believe that I my self am out every second evening. So we have to ensure that all gatherings we organize are quality time, benefiting the members and the Chamber.”

In a direct reference to that issue, the President comments on SSS, Scandinavian Society of Siam.

“It is very sad to see how this organization is struggling to keep its members and attract new members.

It’s obvious to me, that SSS has to approach their members in a new and more embracing manner. The time for huge and expensive events could be over, at least they are of much lesser importance,” Kenneth Radencrantz says.

The experienced businessman, who thought he was going to retire more than ten years a go is not so old that he cannot put himself in the shoes of the younger generations for a moment.

“Where are the activities for the younger people, what about the young families?” he questions.

“I am sure that the members will support and even enjoy taking part in events where the whole family, included the children can participate.”

Kenneth Radencrantz points on a positive note to what he calls “the only activity that works properly within SSS at the moment” - the SSS golf section.

“The golf section is so popular

because the members love golf, the game, the social activities surrounding the game with the small white ball.

But what happens if you go to the SSS homepage to find something about the golf section? You cannot! It’s a great shame that the only well functioning thing within SSS is actually outside the organization.”

Then Kenneth Radencrantz turns his thoughts to a Swedish organization which has made one “Hole in one” after the other.

“Take the Swedish association (Svenskföreningen) in Hua Hin. The number of members are increasing on a monthly basis, and they hardly have space for all the people who want to attend their meetings. Why?” the president asks. And he comes up with the answer himself: “They touch people’s daily need for information, support and social activities. I am sure most of the various associations who work for Swedish people abroad could learn a lot from our friends in Hua Hin.” Kenneth Radencrantz came to Thailand ten years ago on a three month mission.

But instead of just collect a debt for the Swedish company Q-Matic he had just retired from, he ended up starting his own company in a new country.

Goodbye to retirement.

Christopher Stafford – the Anantara and Elephant Polo Man

Well travelled, highly experienced hotelier within Thailand hotel industry and the brain behind the Elephant Polo yearly competition in Thailand

By Joakim Persson

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TSCC - Thai Swedish Chamber of Commerce

Christopher Stafford the Anantara Elephant Polo Man

I

t is no understatement to say that hotelier Christopher Stafford has played an instrumental role within the Thai hospitality brand Anantara, and thus one of the most successful Swede within the hospitality industry in Asia.

When highlighting his achievements, and learning more about his story so far, we find that Christopher has accumulated 25 years of experience within global hospitality and travel. And he turns out be an insightful person with lots of thoughts and strong ideas for the future.

History says that Thai people would leave a jar of water outside their house to provide refreshment and extend a welcome to the passing traveller.

An ancient Sanskrit word that means ‘without end’ symbolises this sharing of water: Anantara.

Today this word is also synonymous with one of Thailand’s most well-known hotel brands, with heartfelt hospitality at the core of its experience.

In the year 2000, along with two other persons from the advertising industry, CEO Bill Heineke [Minor Group] and the Swedish-American Christopher Stafford conjured up this brand name.

“With its meaning it was a brand you could bring out in the Asian region.

Water has always been of importance in these countries, and that connection enabled us to expand to other places. It turned out we were completely right for once,” Christopher says with a smile.

He came to play a major role in building the brand as the one who opened no less than the first seven Anantara resorts.

Strongly connected to Anantara is also the elephant polo; today a well-

known tourist event, which Christopher also initiated and is still supporting as President of the Thai Elephant Polo Association.

And he would probably still be leading the brand’s operations, were it not for the fact that he got tired of opening up resorts one after another.

“We had opened 7 properties when Bill asked me to open another one. Then I declined,” smiles Christopher. To open another one he thought would not be fun.

“Anantara had become a large corporation and then it was time for me to leave,” says the former Vice President.

Now he helps out on a consultancy basis instead and is working on his own new hotel brand concept Eco Chiic hotel and an amenity company which is involved in design consultancy, eco product design and eco audits for hotels and service establishments. He also runs the company Classic Events which continues supporting the Kings Cup Elephant Polo tournament.

For a quick retrospect on Christopher and how he ended up in Asia, Africa was the start of a long journey. He grew up learning Swedish in Ethiopia and Zambia (his mother is Swedish and his father worked for the UN). Christopher then attended a hotel school on Hawaii and the family eventually moved to live in Malaysia in 1969.

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Christopher Stafford – the Anantara and Elephant Polo Man

His hotel career, though, actually started in Sweden and Norway before moving on to Sydney, Australia. He moved up the ladder to get his first GM position in Tahiti in 1985. Later on in 1990 he took his first job outside hospitality by setting up and running the first ever sound engineering school in Singapore – The School of Audio Engineering and the first such school in Kuala Lumpur.

“I then decided to go back to the hotel industry. After a stint with Mandarin Oriental group in Singapore I was asked to help expanding the Harry’s Bar franchise there, so we started Harrys F&B International which was turned into a huge success between 1995 and 1998.”

Then Christopher moved on to start Raffles Town Club in Singapore. And in year 2000 it was time to come back to the hotel industry for real; time for Anantara.

“It worked very well; Hua Hin opened in 2001 followed by the Golden Triangle in 2003 which I opened with another Swedish colleague, Björn Richardsson. Then down to Koh Samui in 2004, and Maldives came up with a joint venture. This was the first time taking the brand outside Thailand which was an interesting task, where we built three hotels on three islands, one fivestar, Naladhu and then Dhigu and Veli.”

“Anantara was very special in the beginning; the idea was that it would be a Pan-Asian brand and we tried to incorporate the Maldivian touches. What I have always felt is that they don’t incorporate the local culture enough, actually, and all things become very Thai style everywhere. Naladhu was an

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attempt to do something completely different, sort of Tommy Bahama style, more colonial.”

Doing things for local society permeates his vision of what a hotel is about. Christopher wanted to accomplish more than just running the hotels at Anantara where his stint in the Maldives is a perfect example.

“I wanted to build a Dhoni museum.

So I started and asked afterwards.”

Dhoni is the traditional means of transportation of the Maldives.

“If there’s anything they can do better than anyone else, it is building hand-made boats. So we started building many Dhonis, and we thought we should have a museum for such boats out on Anantara. The whole idea was to show how they do it, since it’s all done

by hand. At that time, at least it was my vision – and how elephants also came into the picture – a hotel with a social conscience should be able to do such things.”

The whole initiative was stopped but the resort owns some lovely Dhonis as a result. And the elephant polo is still very much part of the brand.

“It gets a lot of local support. And when it did not take place in Hua Hin for four years they complained. So now when we are coming back [in 2011] they are very happy, since something will happen again. And that’s the thing, it is important for a society to have such things.”

In Chiang Rai Anantara incorporated an elephant school with the resort.

There guests learn how to ride an elephant while at the same time contributing to a charity which helps buying stray elephants.

“Today they have 38 elephants.

And they bring the whole family, so the mahout owner and his wife etc. come to live in the village and occupy themselves with a small industry. And the elephants have a much better life in the camp. It was pure luck that we got the government to join.”

Thanks to this initiative and that the authorities knew that Anantara had the right approach, the elephant polo sport also got the thumbs up.

Christopher, who has been riding horses all his life and played polo in Singapore, got the idea of elephant polo from the owner of Qbar in Bangkok, Mr David Jacobson, inspired from Nepal.

And like a bolt from the blue Christopher immediately could see an inner image of the form.

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TSCC - Thai Swedish Chamber of Commerce

“It was instantly evident to me exactly how it should be. And that’s the most strange which has ever happened to me. So I drew it on a board immediately.”

“The owner was very sceptical though supportive in the end. Nowadays it’s the opposite; they can’t wait for the next one. And ten years has passed with it. So now it is just like that this must take place every year and be grander every year.”

It attracts distinguished guests with a common interest in gathering and having a jolly good time whilst contributing to the well being of society.

Christopher has found out that the elephants love being together and playing elephant polo, on top of getting their best pay check of the year.

It is within running specific events such as this, but also eco-friendly products and services and a more sustainable hotel industry that he is putting his efforts into.

“We are researching for a new brand right now called Eco City. This would be a boutique hotel built with sustainable materials etc.; a bit similar to Six Senses but also fun. And it should be an affordable city hotel and have friendly rooms and trendy things in line with today. It should be a real environmental programme in the hotel, for example really having a forest where the trees are being planted. And like having an ice bar as entertainment in the middle of Bangkok, while having a menu with an organic food menu etc. So it’s really about doing things that can be helpful, thinking of sourcing locally.”

Thus, his dream brand is in the making which will combine sustainable thinking with entertainment.

“Most hotels have become totally boring,” thinks Christopher.

As for sustainability and social

responsibility the hotelier thinks the hospitality industry over all leaves much to be desired.

“They all have their small programmes but it’s more what I call lip service. They don’t really give much, and it’s the same when it comes to ecology.”

Location-wise he has plans for Sri Lanka, “the most interesting destination for the hotel industry ahead”, where he already bought some land.

“Sri Lanka has culture, the best beaches in Asia, good English language skills and they are coming out of a long period of war and are now wellpositioned. All my clients are there buying land and starting up.”

Looking into the crystal ball we might well see Christopher as the creator of a new brand in a year from now, he discloses.

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Sweden’s Least Known University Is in Thailand

Sweden’s

Least Known

University Is in Thailand

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TSCC - Thai Swedish Chamber of Commerce

The Asian Institute of Technology (AIT) in Bangkok is an English-language university which carries out high level education and research. The university also promotes peaceful development in the Asia-Pacific region.

Sweden has played a role in the success of AIT, which recently week received intergovernmental organisation status.

All the photos from the campus are

by Jennifer Liljenvald Tydén, Högskolan i Borås

M

ost people probably don’t know that Sweden plays a leading role in such a successful project in South East Asia or that a university can act as a peacemaker, says Sten Dellby, Director of Communications at the University of Borås who recently visited the Asian Institute of Technology.

Since 2005, Professor Said Irandoust, former President of the University of Borås, has been the President of AIT. “Said Irandoust has carried out extensive negotiations in order to reach an agreement between the countries that supports AIT,” says Sten Dellby.

At a formal ceremony in August, ambassadors from twelve countries, including Sweden, signed a treaty which officially gives AIT intergovernmental organisation status. Later this year more countries are expected to sign up.

At present, diplomatic relations between two of the countries in the region, Thailand and Cambodia, are strained and both countries’ ambassadors have been withdrawn.

But Cambodia’s Chargé d'affaires was present at the ceremony in Bangkok and signed the treaty on behalf of his country, says Sten Dellby, who thinks that AIT is an excellent example of how higher education can unite countries.

AIT offers mainly Masters and PhD programmes which focus on technology and sustainable development. Just as important is AIT’s role as a forum for international dialogue and as a breeding ground for future leaders in this part of the world. At AIT, students from countries such as Burma, India, Nepal and China are together in the same classroom and both North and South Koreans participate in AIT activities.

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Sweden’s Least Known University Is in Thailand

Said Irandoust has carried out extensive negotiations in order to reach an agreement between the countries that supports AIT

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Professor Dr Said Irandoust, President of AIT, H.E. Dr. Tej Bunnag, Chairman of the AIT Board of Trustees, Former Minister of Foreign Affairs, Kingdom of Thailand Mr.Kasit Piromya, Minister of Foreign Affairs, Kingdom of Thailand

In addition to the Asian students, there are visiting students from the US and other Western countries at AIT. The University of Borås is planning on sending a whole class of international business engineering students, all in all 30 students, to AIT during the spring of 2011. Swedish students need to learn how to conduct business in this part of the world, Sten Dellby points out.

AIT was founded in 1959 as a graduate school by SEATO, thought to become an equivalent to NATO in South East Asia. However, later AIT became independent of SEATO and has mainly been funded by contributions from Europe and other Western countries such as Australia, Japan, and Canada.

There is also a strong support from the Thai government. Sweden is, via its International Development Cooperation Agency, SIDA, one of the largest donors.

“That a university becomes an intergovernmental organisation is in itself quite unique, not to mention the fact that it is located at the centre of international politics,” says Sten Dellby.

“It is positive that Sweden gets to play such an important role in this context.”

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SUKHUMVIT Soi 18: Rembrandt Hotel

The Art of Being

a Hotelier

Eric Hallin at

Rembrandt

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When one of his VIP guests, which happen to be from Sweden, is celebrating her birthday with a trip to Asia and Bangkok, hotelier Eric Hallin gets a welcome opportunity to showcase the art of opening champagne bottles – with a dedicated sabre.

By Joakim Persson

T

his is just one example of many different interactions with guests and his staff that the Swede at the helm of Rembrandt Hotels & Towers has during a typical day at work – a day that rarely lasts less than 14 hours for this devoted General Manager who sees the staff as his extended family.

With 30 years’ experience of hospitality in Thailand Eric was understandably found to be the right man for the job when Rembrandt was looking to replace its first long-lasting GM. Eric was actually already in Europe then, assigned to open Six Senses’ first ever resort there. But destiny had other plans for his next challenge within the life-long endeavour within hospitality.

Before returning to Bangkok to be at the helm of Rembrandt, Eric had a long stint with Six Senses, including some wonderful years at their Koh Samuibased ‘intelligent luxury’ property.

“I have beautiful memories from Samui and all the hotels I have worked at. I’m still very much a ‘Six Senses’ person because that’s also how I was before I joined them; many of their values correspond with my own.

Meaning how you manage staff, how to look after the environment and run social responsibility programmes and how to host guests etc. At Six Senses I had to do things in the way I want to, so it’s still something I am very found of.”

Wherever I Lay My Hat…

“I feel comfortable in all kinds of hotels; beach or in the mountains. I enjoyed the Maldives too. I have no problem to work anywhere but I feel at home in Thailand.

My home for the soul is Chiang Mai.” “At my former hotel the room prices were ten times higher or more, so it’s an entirely different clientele we target here. But for me it’s irrelevant whether it’s three, four or five stars. I enjoy hotels, and all of them have different challenges.”

“As a child I grew up moving around so in principal where I open my suitcase I feel at home.”

On management style

At Rembrandt he had the challenge of taking over a hotel after someone who had run it for 15 years.

“All general managers have slightly different ideas how things should be done etc. And we have changed many things since I came here; renovated all rooms, upgraded the entrance, built a new spa and fitness centre and other refurbishment. I belong to the modern school, meaning that if you’re F&B for instance you are responsible, but I act as support for all departments, representing the goals and functioning as the catalyst for change but doing it in consultation.

We come to decisions in unison, so it’s a different approach.”

But I am gradually changing the uniforms here too to more colourful, relaxed ones. And I am trying to upgrade all IT, and we are replacing several systems in order to become much more energy-efficient.”

“It’s very grateful to work with hotels in Thailand since its people are fantastic to have in this industry. But there is no unison concept; each hotel requires special treatment. So I don’t have a fixed formula. If you take over after somebody else you have a culture there, and you

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SUKHUMVIT Soi 18: Rembrandt Hotel

I am gradually changing the uniforms here to be more colourful and relaxed. cannot just change it. One must study it and see what’s specifically good with it, try to find the hotel’s soul, keep what’s good and enhance it.”

“What I think has big importance within our industry is that it’s peopledriven, and one rather works with people one knows can deliver satisfaction to the end customer.”

On the Swedish Connection

This is the first hotel I have been at which has a large Scandinavian clientele, thanks partly to that we have had SAS cabin crews staying here during many years, and we also have many other Swedish companies that have come to use this hotel. So it’s been a long time since I spoke so much Scandinavian!

I always wear Three Crowns cuff links and Swedish shirts. And I travel to Sweden up to four times per year to visit my elderly parents and to attend travel trade shows.

Now I am looking at doing an exhibition with Orrefors glass. Then we’ll try to do it in Swedish style.

On his dedication as hotelier “There are many hotel managers leaving work at 6 pm and having a normal family life. Then there are the other crazy ones like me who sees it both as hobby and job. For me it’s great fun doing it. I don’t see it as a must.”

“Sometimes it can be frustrating for my family because for me the hotel and its staff and guests are like a family too. But my wife is very supportive.

Sometimes it becomes too much, though, and then she demands my time.

But it’s not exactly any normal life, no.”

On the Bangkok hotel boom and tourism “There will easily be around 150 000 hotel rooms by 2010, so it’s an incredible increase. It seems as if there is no political will to limit the number of

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hotels. The going says: ‘I also want a hotel’. The best thing with that is that the salaries in the industry go up – I think there will be less staff in each hotel, but with better salaries, so in a way that’s not too bad.”

“Prices will also be kept down, for good and bad. Possibly Bangkok will become more attractive, though the Thai baht has appreciated against most currencies. I think the Baht will fall longterm. And hotel prices are low already, comparing with almost any other city in Asia. I’d say we still give very good value for money.”

The huge selection of hotels can in itself also drive a larger number of visitors, thinks Eric.

“But you get certain cannibalism if you have ten hotels of the same brand in one city, and three different categories.”

“Location is very interesting to look at - and management. Some just work with calculations and spread sheets and it all looks good on paper, but do not know much about the business. And many will loose at lot of money while others will get stronger,” Eric predicts.

During difficult times, such as recently in Bangkok Eric also thinks it is important to keep the business running and care for one’s staff.

“I had to ask the owners for quite a lot of money to keep the business running and defended that by highlighting the need to keep our

policy. I think the pressure on the staff increases so one should be fair with them. And I think it’s very important to take good care of them - as long as you see the light at the end of the tunnel and that these troubles come in cycles and things bounce back again.

Putting the view of Thailand into perspective

Having seen crises come and go Eric has a slightly different take on Thailand’s recent political turmoil: “Thailand, and previously Siam, has under its existence often had political and other problems but it always solved them somehow.

Sometimes it looks really ugly but at the last minute somehow they have a guardian angel watching over them.

Always in the end things get resolved, ‘cause they always find a path forward.

It’s a fantastic people and history shows it survives somehow, so I’m very optimistic.”

“Thailand has during the last 30 years I’ve lived here experienced 150 years of development including an industrial and technological revolution.

The country has gone from purely agricultural to an industrial nation during a very short time span, so certain things simply don’t catch up. And all countries, including Sweden, have experienced this, but there it took place during a period of 100+ years, while here at rocket speed.”

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10/4/10 12:03 PM

SUKHUMVIT Soi 18: Oakwood Trilliant

Bjรถrn Richardsson

Oversees

Oakwood Trilliant

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TSCC - Thai Swedish Chamber of Commerce

Bangkok is associated with both positive and negative things these days, and yet a draw for visitors from the world over and for foreigners wanting to come and live in.

By Joakim Persson

I

n fact Bangkok was voted by readers of Travel&Leisure Magazine this year as the top city in the world, followed by Chiang Mai (though based on a survey completed before the most recent social unrest)! Bangkok is associated with both positive and negative things these days, but continuously allures visitors from around the world. In fact Bangkok was voted top city in the world, followed by Chiang Mai, by readers of Travel&Leisure Magazine this year. (Though based on a survey completed before the social unrest in April and May).

Among those unconditionally agreeing with the survey result is Björn Richardsson, General Manager at two Oakwood properties on Soi 18 and 24 in Sukhumvit. Actually Björn prefers Thailand as a whole over anything else, well, apart from his family that is.

Asked to name three favourite things about the country he replies: “Everything, if I have to chose only one.” When being asked to be more specific he adds.

“I’m married with Noi, from Prae, and have two children – that is what I appreciate the most. But basically... there’s nothing I need that I cannot have here.”

More than ever before this became clear to Björn when he moved to work in Malaysia.

“After I spent one year there I realised how much Thailand means to me, and I returned in a hurry,” he says.

The hotel alternative

When Oakwood wanted to hire Björn back in 2006, their Bangkok property near Rama 3 was the second largest serviced apartments complex in the world.

“That gave me a new spark in my

career. Serviced apartments is like taking the best parts of working in hotels, plus you have more time for the guests.

You’re more of a host there,” he says.

And Björn Richardsson truly knows which service areas to focus on.

Something he picked up through many years of experience in various hotels and destinations throughout Thailand, to which he arrived in the early 90’s, in time realising that the serviced apartments were the way to go.

“In Bangkok there is a large market and demand since people have learned that it is a very good alternative to hotels. I think it has to do with the fact that Bangkok as a city has developed immensely. For instance, fifteen years ago you would go to a hotel for socialising and dinner. But today you have good restaurants on every second corner,” says Björn.

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SUKHUMVIT Soi 18: Oakwood Trilliant generally has larger apartments and more 1 and 2 bedroom units,” Björn says.

Each unit has a fully equipped kitchen which is a main difference from hotels and yet the room rates are very competitive.

“That’s a very strong selling point for us. Guests coming as hotel guests and who check into a serviced apartment for the first time are generally very pleasantly surprised,” says the General Manager.

According to Björn, the newest property, Oakwood Apartments Trilliant in Sukhumvit, is set to excel.

“We offer superb service and have everything guests expect from an Oakwood, and it’s brand new. The location is brilliant: Soi 18 is very cosy with no traffic and with everything close by – but not too close to disturb,” he ensures.

And the guests seem to agree.

“Many guests who have booked for a month or so come to me and say: ‘This was very good, we’d like to stay on,’ and extend their contracts,” Björn says.

Scandinavian confidence

Broad targeting

Serviced apartments traditionally cater for monthly and yearly guests, but most also have a hotel license in order to cater to daily guests as well. So, at the new Oakwood Apartments Trilliant on Sukhumvit Soi 18 he is also welcoming quite a few short-term guests.

“The Oakwood Apartments brand is targeting the younger customer base, mainly single business travellers, and hence the apartment mix consists of more studio apartments. The Oakwood Residence brand which targets families

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Personally Björn Richardsson is disappointed by the way international media presented the April-May crisis in Thailand.

“It was evident that the violence was limited to certain areas and also not targeting any foreigners,” he says. “I believe that overall the reports in foreign media were too sensational. However we did see many regular guests, some even contacted us directly asking about the situation, who decided to go ahead with their travel plans, which is a testament to the safe reputation Thailand enjoys abroad,” he continues.

Luckily for the Swede, the serviced apartments sector did not really take a beat as the hotels did. For that, Björn could thank the long term residents.

“When things like that happen, there is obviously an effect in occupancy, mainly in the transient segments.

Fortunately, guests staying on a monthly or yearly basis don’t move out instantly, so during that period we enjoyed better occupancy than many hotels,” he states.

The biggest confidence Björn Richardsson has in his fellow Scandinavians.

“For the Scandinavian market, I think Thailand is just as strong as, or maybe even stronger than it has ever been. I think Scandinavians know that it is safe here and they feel at home.

Hopefully Thailand will continue to be their number one travel destination for many years to come,” he says.

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SUKHUMVIT Soi 18: Scandinavian Deli

Scandinavian

Deli

READY TO SERVE

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TSCC - Thai Swedish Chamber of Commerce

Scandinavian Deli is ready to serve Scandinavian food in Soi 18, Sukhumvit Road in Bangkok.

The new shop will also deliver to your doorstep wether you live in Bangkok or elsewhere in Thailand.

By Bjarne Wildau

A

Scandinavian deli and restaurant has opened up in Bangkok with a delivery service covering all of Thailand and, possibly, also the neighbouring countries as well.

Four Swedes and one Thai investor will in November this year open Scandinavian Deli Ltd. after several years of wheeling and dealing to get all the permissions in place. Thai-Sweden Review has interviewed the “Public Face” of the Deli, Gunnar Sjobeck, who is one of the five investors.

“It’s so obvious that there is a market for Scandinavian products, and it’s been a long time since we started talking about the need of a Scandinavian deli in Bangkok. But we wanted to be sure that we did it the right way. Better late, than doing it quickly without a proper lease on a proper location,” says Gunnar Sjobeck.

Finally in March this year, Gunnar and the co-investors found what they were looking for. A spot in Soi 18, just beside the Swedish Managed Rembrandt Hotel Bangkok, only seven minutes walk from Bangkok’s MRT subway and BTS sky train.

The final negotiations were done in April, and the key was handed over.

Since then at least seven millon Baht has been invested in rebuilding the property.

“Everything is perfect now. The kitchen for instance is just beautiful, all clean, new, and practical,” Gunnar Sjobeck says.

The right location

The biggest hurdle in the project has been finding a proper location. Without convenient parking facilities and a natural flow of costumers there is no reason to waste investments, creativity, and time.

“In our search for at proper lease facility we simply walked up and down the Sois in the west end of Sukhumvit.

It was some project, I can tell you!”

Gunnar Sjobeck smiles.

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SUKHUMVIT Soi 18: Scandinavian Deli

It’s been a long time since we started talking about the need of a Scandinavian deli in Bangkok. But we wanted to be sure that we did it the right way.

A fantastic selection

So what will you be able to find at Scandinavian deli? Everything. What ever you can think of in Swedish or other Scandinavian foods, it will be there.

From Kalles kaviar, over goat cheese to Danish salami.

“We have done almost everything we could think of to make this deli a success,” says Gunnar.

“The preparations include a costumer survey. More than 600 hundred people have filled out forms about what they would buy if it was made available to them. I would say we are prepared,” says Gunnar Sjobeck with a hint of pride in his voice.

He is confident the shop will be a winner, making colleagues jealous and its costumers happy. And the restaurant in front of the deli shop will be as efficient and cozy as planned.

Doorstep delivery

Another side of the new business that the Swedes see as promising and important, is the delivery service to Scandinavians and other customers outside Bangkok.

“More and more Scandinavians settle for shorter or longer periods in the Hua Hin area. We have already had several request from there and other areas as well, despite the fact that we haven’t opened yet,” Gunnar says.

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He talks about the possibility of delivering goods with a company owned van. Maybe even with a mobile deli shop. If the demand is there, a van will visit the greater Pattaya and Hua Hin / Cha-am and Prachuabkhirikhan. The rest of Thailand will be taken care of by express delivery.

The Deli’s specialities

“Scandinavian Deli will also be the place where you can buy freshly baked bread delivered by a baker educated in Denmark and Switzerland. He will be able to deliver what ever sort of bread our costumers may demand,” Gunnar Sjobeck says.

“The same will be the case with different types of sausages made in Bangkok but definitely within the range of Scandinavian expectations.”

Gunnar Sjobeck’s own role in the Scandinavian Deli is linked to his successful Tasty Thai franchise chain of restaurants.

“People know me from Tasty Thai. That’s where I and most of my professional life belongs. But I made an investment in Scandinavian Deli and I’m very happy about that. Right now I’m impatiently anticipating the opening,” says Gunnar Sjobeck with a broad smile.

New Swedish School in Huay Yang

New Swedish School

in Huay Yang 40

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TSCC - Thai Swedish Chamber of Commerce

Thailand’s second Swedish School will open in January 2011 in the Thai fishing village Huay Yang south of Prachuab Khiri Khan, where there is a large Swedish population.

By Gregers Moller Photos Disraporn Yatprom and Nishaville Resort & Spa

I

ts right there smack on the beach.

The Swedish “Huay Yang Sanuk School” will open here on 10 January in a dream location that fully matches the location of its sister school on the beach in Koh Lanta.

“The school will open here in our former beach restaurant, Sea Breeze,” explains Mrs. Ann-Christine – or ‘Anki’ - Leidstedt, the Sales Manager at Nishaville Resort and Spa. Then she pushes the door open to what will be the school yard in front of the building and the sun streams into the classroom and the rolling waves glitter in the background. The view is truly stunning.

“For safety reasons, we will build a fence around the school yard, though,” Anki explains.

“It’s not safe if the children are able to run down and play in the waves when the teacher turns her back. We will also change the brick floor to be a smooth concrete floor so the children will not fall and hurt themselves,” she adds.

“Just because we are in Thailand, we don’t forget Swedish safety precautions – especially not when we are talking about our children!”

The Headmaster of Huay Yang Sanuk School will be Eva Brandelius. She will be backed up by Mrs. Camila Lebert Hirvi, the founder of Lanta Sanuk School, the first Swedish school in Thailand which opened in 2004, who has more experience than any other person in Thailand in this field. Apart from setting up the Lanta Sanuk School, Camilla Lebert is also involved in Danish school that has been established the same place.

The other partners in the school are first of all Khun Supakorn Kijkanakorn, the owner of the whole Nishaville area where the school is located, and Khun Panadda Hongsakul of the Australian International School of Bangkok.

“Initially, the school in Huay Yang will open for a single term ending on 1 April 2011, but the goal is for the school to be open all year round in a few years,” Camilla Lebert explains. ”The purpose of the school is that the Swedish and Norwegian families can take a ”Thaim-out”, a break from their everyday lives and spend some time abroad with their children,” she adds.

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New Swedish School in Huay Yang

”Our students should reach at least the same goals in our school as they do at home, while getting great experiences and new experiences to take home.

Many students are even ahead of their peers in Scandinavia, all because of the small classes with only 10-12 students in each class and the fact that there are only experienced and qualified teachers working in both Sanuk schools,” Camilia says.

On the website, the ideological foundation of the school is explained further: ”The school’s motto is diversity - in an increasingly globalized world, an openness to different perspectives. We want to contribute to the realization that there are multiple truths, depending on the culture, perspective and situation.

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TSCC - Thai Swedish Chamber of Commerce Huay Yang Sanuk School’s vision is to contribute to an increased inter-cultural respect and understanding and thus a more peaceful world,” it says.

The school is open to preschool children 3-6 years and students in grades 1-9. ”We attach great importance to all students knowing each other. Every morning, we will gather all the teachers and children in a single morning assembly where everyone sees all and we do various team-building exercises, morning exercise, yoga or other exercises together,” Camilla explains.

Like the Lanta school, Huay Yang Sanuk School is for the whole Swedish community in the many Swedish settlements in the area south of Prachuab Khiri Khan – not only for Nishaville residents.

“Some residents asked if the school will be only for the Nishaville residents.

But of course it is not like that. Although we at Nishaville provide the facilities, this school is for the whole community here!” Anki Leidstedt explains.

“This is so typical for the way our owner, Khun Supakorn ‘Goff’ Kijkanakorn thinks. He wants to see the whole village and the whole area prosper,” she adds.

Today, many outside residents already enjoy the hospitality of Nishaville, especially the restaurant inside Nishaville, which has moved to a new building, sees a lot of customers from outside for lunch or dinner. And soon a new Cafe pavilion will open next to it.

See also: www.svenskaskolanthailand.se

The Nishaville villas feature large outdoor terraces ideal for an open, outdoor lifestyle.

Inside, the houses are functional and based on Swedish quality solutions throughout.

www.swecham.com

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St. Andrews International School

A School with Room to Grow

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TSCC - Thai Swedish Chamber of Commerce

St. Andrews International School, Sukhumvit 107 is getting bigger. This year, the school has a new Secondary Building, new soccer field, basketball court…and a new nursery teacher: Swedish Ann-Marie Goverde.

A

nn-Marie Goverde kneels down in the nursery section of St. Andrews School. The toddlers around her have just finished singing “Twinkle, Twinkle” and now it is time to go home.

The children all amble up to their teacher and give her a nonchalant hug before they go home.

It is a little thing, but for Swedish Ann-Marie, who recently started as nursery teacher at the school, it represents the core in the values she wants to teach them: The children should feel safe and secure in their home away from home. Numbers in nursery are kept low to make sure there is a lot of time for each child to feel valued and nurtured.

“I really enjoy the international school work”, she says of her new job.

“The teachers are very involved and they have much to give to the children.“ Ann-Marie Goverde moved to Bangkok from an international school in Hanoi in August. But back in Sweden, the 54-year-old mother of five was in various positions within the Swedish school system. For 30 years.

“I feel like I should have done this a long time ago. When I was at the interview for the position, I felt something just clicked – the opportunity to be able to play a lot with the children and let them explore that way is very similar to the Swedish way of thinking. I like the atmosphere here at St. Andrews 107 a lot,” the experienced Swede says.

Growing with the students

The nursery section of St. Andrews Sukhumvit 107 is where it all began. It was built in 2004 and over the years, St. Andrews has expanded to fit the needs of the ever growing student body.

Today, there are 105 students - from the toddler group in the nursery section to the teens in Year 10.

In October, the school opened up a whole new building with a library, secondary classrooms and science lab, drama/ music room, art room, food technology and language classrooms. The building overlooks the brand new soccer field and covered basketball court.

“We are very proud of our new facilities which will benefit all the students in the school. Students here love learning and the extensive new amenities together with the installation of the integrated IT systems will further enable our students to thrive and achieve their very best,” said Head of School Julie Way. Already, outside next to the school’s grassy school yard, a couple of girls in school uniforms are shooting hoops at the basket court. Quite a few of them land in the basket.

International environment

The student body comprises of part expatriates and part internationally orientated Thai families, so as is natural for a school like St. Andrews, students come and go.

However, there is a majority of long term families and the philosophy behind recruiting is very clear – the school is a place to where each student has a sense of belonging and the teachers of St. Andrews Sukhumvit 107 guide the children to be creative, independent, life long learners.

In the nursery, where Ann-Marie Goverde and two teaching assistants work, they have a special toddler programme for the pre-nursery children.

This is part of the British Curriculum for Early Years.

Twice a week, the toddlers (and their parents or nanny) come in to play for an afternoon.

They are just at the stage to develop communication, language and social skills. The children are given a wide range of multi-sensory activities to enjoy and explore.

“Some of them have never felt sand or grass, but for me it is natural, that they get messy, explore and play here, Ann-Marie Goverde says.

The children from last year’s toddler group have joined the school this year and so it is the hope, the new ones will as well. If they do, the now expanded St. Andrews Sukhumvit 107 is ready for them - although it might take a couple of years, before they are ready to play basketball.

www.swecham.com

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A Decade among scandinavians

A Decade Among Scandinavians For nine years, Vipaluck ‘Mam’ Chomchuenjit has been the assistant of Executive Director John Svengren at the Thai-Swedish Chamber of Commerce.

Everyone knows her because she handles pretty much every assignment there, but who is she really?

By Katrine Sigvardt

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A

nswering phone calls, organizing dinner and breakfasts, recruiting new members, coordinating events, translating, and a bit of accounting – these are just a few of the things that Vipaluck Chomchuenjit, or Mam as she prefers to be called, takes care of at the Thai-Swedish Chamber of Commerce. Officially, her professional title is “secretary” but on a daily basis, her business tasks go far beyond that. She is the coordinator, assistant, and right hand of John Svengren – in short, Mam is the woman who keeps the Chamber running.

Having worked with Scandinavians for almost a quarter of her life, Mam has taken a liking to Scandinavian culture and especially the Swedish royal family.

The beginning

It was actually by chance that Mam practically became part of the inventory at the Thai-Swedish Chamber of Commerce. Having worked in different places for no more than two years at a time, Mam came straight from Phuket to her job at the Chamber.

With her degree in hotel operation, she has been helping her cousin set up a hotel business in Phuket, but even though she has a university degree in that business, she actually does not like working in hotels.

“It is strange but I don’t actually like it. I am not that comfortable working in that environment and with so many people all the time.”

Therefore, when her friend, the previous secretary at the Chamber, recommended her as her replacement, she quickly accepted.

According to Mam that was one of the best decisions she ever made, and that is why, after nine years, she is still there.

Everyday is different

Although most of her work is very much dominated by routine, there are also often fun and odd jobs that might not fall under her job description. One of the things that happens and shakes things up a bit is when the Swedish King and Queen pay a visit to Thailand. It is always stressful to prepare for a Royal visit, which is all up to Mam, but she loves it and feels like it is all worth the effort when the royal family gets here and enjoys itself.

“Usually, they are only here for about one or two days but I always have to start planning everything about three months in advance.”

The Scandinavian environment has rubbed off on her and Mam has developed an interest in the Swedish Royals. She reads all the interviews with them in the paper and during one of their many visits to Thailand, she was lucky enough to meet and shake hands with King Carl XVI Gustaf himself, who, according to Mam is a very kind and warm person.

Her work and the odd jobs that need to be taken care of are not always as pleasant as a royal visit, though, and for months in the spring, a huge part of Mam’s time at the office was spent on the Red Shirts and the issues their activities in central Bangkok raised. As the gravity of the situation increased and demonstrations escalated, she got more and more busy. She hopes there will not be a repeat of this next year.

TSCC - Thai Swedish Chamber of Commerce

If there is a problem, we talk about it, and that’s it. The end is the end.

www.swecham.com

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A Decade among scandinavians

My job is to know stuff, so when people ask, I immediately have to give them an answer.

Scandinavian interest

Despite having worked for the Chamber for the past nine years and having developed an interest in Scandinavian lifestyle, she has never been to Sweden.

“I have never been. I can’t believe it!” she says and adds with a chuckle that she hopes she will get a chance to go there soon. She has a very clear idea of where the people she works with on a daily basis come from but she would love to see for herself and with her own eyes what Sweden is really like.

And going to Sweden is at the top of her wish list. She really wants to, because she enjoys the company of Scandinavians and she likes the way they do business.

“I don’t think I could work well under a Thai boss again,” Mam says and shakes her head to underline her point. She has gotten used to the casual relationship that exists between employer and employees, which is very characteristic for the Scandinavian business culture. And this is exactly the kind of relationship she has with her boss, John Svengren at the Chamber.

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“There are just the two of us here at the office. We know each other so well after all these years and we are open and have developed mutual respect for one another.”

A Swedish preference

Most of all, Mam enjoys the Scandinavian approach to business because it allows her to focus on her job as she is not disturbed bye her boss who wants her to run personal errands for him and take care of his personal business as she has experienced in the past with Thai superiors.

The fact that the Swedes do not beat around the bush and get straight to the point if there is a problem also suits her very well and she much prefers that to keeping one’s emotions hidden in order not to offend anyone.

“If there is a problem, we talk about it, and that’s it. The end is the end,” she says with an approving nod.

Mam feels both very happy and very lucky to be working at the Swedish Chamber of Commerce and she feels certain that that is why nine years have

just flown by without her really noticing it.

“I just take it one year at a time,” she says as she looks forward to her 10 year anniversary.

“I would like to work here for as long as I possibly can.”

Her job gives her a great opportunity to improve her already perfect English and although she realizes that some people might consider it boring, one of her favourite parts of her job is the routine it has become over the years.

“I have been here so long that I can do my job with my eyes closed. My job is to know stuff, so when people ask, I immediately have to give them an answer. I have the experience now and that’s why I like it,” she says.

“I am not like a young person who needs action all the time. I am very comfortable with the stability I have here. That’s enough for me.”

Mam is the glue that is holding the Thai-Swedish Chamber together. She is the one working behind the scenes, pulling all the strings, and making sure everything happens according to schedule.

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Inspiring paper all over the world is our inspiration. Meet us at eka.com.

And every time he’s on site, more ideas are born. All of them with one purpose: making your whole papermaking process that much more competitive.

Eka Chemicals (Thailand) Limited 283/61-63 Home Place Office Building, 12/Floor, Soi Sukhumvit 55, Sukhumvit Road, Klongtonnue, Wattana, Bangkok 10110, Thailand Tel.+66 2 7299299 Fax.+66 2 7127298 http://www.akzonobel.com/eka

CHAMBER LOCATION MAP

Chamber Location Map The Thai-Swedish Chamber of Commerce 34 C.P. Tower 3, 9th Floor Building A, Phayathai Road, Ratchathewi, Bangkok 10400, Thailand Tel: +66 (0) 2354 5229-31 Fax: +66 (0) 2354 5232 E-mail: contact@swecham.com

Thai-Swedish Chamber of Commerce

Embassy and Consulates Embassy of Sweden, Bangkok 20th Floor, One Pacific Place, 140 Sukhumvit Road, Bangkok Tel: +66 (0) 2263 7200 Fax: +66 (0) 2263 7260 Email: ambassaden.bangkok @foreign.ministry.se Web: www.swedenabroad.com

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Consulate of Sweden, Pattaya Honorary Consul Dr. Sunya Viravaydia 391/69 Moo 10, Tabphya Road, Pattaya City 20260 Tel: +66 (0) 38 364 485 Fax: +66 (0) 38 364 485 Email: sugarhut@cnet.net.th

Consulate General of Sweden, Phuket Consul General Alf Karlsson Pearl Village Hotel, Nai Yang Beach and National Park, Phuket 83110 Tel: +66 (0) 76 380 000 Fax: +66 (0) 76 380 019 Email: phuket@foreign.ministry.se Web: www.swedenabroad.com/phuket

TSCC -MEMBERS: BOARD OF GOVERNORS

Board of Governors

Thai-Swedish Chamber of Commerce

President Mr. Kenneth Radencrantz Q-Matic Technologies Asia Co., Ltd.

Vice President & Member Activities Ms. Chantana Vatanaromya Volvo Car (Thailand) Ltd.

Vice President & Treasury Mr. David Romlin SECO Tools (Thailand) Co., Ltd.

Treasury Mr. Vichai Jirathiyut Scania Siam Co., Ltd.

Treasury Mr. Jan Eriksson Spica Co., Ltd.

Legal & Government Relations Mr. Worachai Bhicharnchitr Vickery & Worachai Ltd.

Property Mr. Supakorn Kijkanakorn Aleenta Company Limited

Property Mr. Patima Jeerapaet Colliers International Thailand

EU Business Centre Mr. Roby Janssens Atlas Copco (Thailand) Ltd.

Member Activities Mr. Joacim Damgard Ericsson (Thailand) Ltd.

Member Activities Mr. Hakan Olsson SAS, Scandinavian Airlines

Media Mr. Chaiyot Piyawannarat ABB Limited (Thailand)

Media Mr. Hakan Alm

Executive Director Mr. John Svengren Thai-Swedish Chamber of Commerce

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TSCC MEMBERS: Honorary Members, Premium Members

Honorary Members Embassy of Sweden 20th Fl., One Pacific Place 140 Sukhumvit Road, Bangkok 10110 Tel: +66 (0) 2263 7200-1 Fax: +66 (0) 2263 7260

Premium Members

ABB LIMITED 161/1 SG Tower, Soi Mahadlekluang 3 Rajdamri Road, Lumpini, Pathumwan, Bangkok 10330 Tel: +66 (0) 2665 1000 Fax: +66 (0) 2665 1030 Web: www.abb.co.th

Alfa Laval (Thailand) Ltd. P.O. Box 226, Klongchan 222 Krungthep Kreetha Road, Huamark, Bangkapi, Bangkok 10240 Tel: +66 (0) 2379 4660 Fax: +66 (0) 2379 4661-2 E-mail: thailand.info@alfalaval.com Web: www.alfalaval.co.th

H.E. Lennart Linner Ambassador

Bangkok Bank Pcl. 333 Silom Road, Bangkok 10500 Tel: +66 (0) 2231 4333 Fax: +66 (0) 2231 4742

Mr. Chaiyot Piyawannarat President & Country Manager

Mr. Anand Gupta Country Chief Financial Officer

Mrs. Vongthip Chumpani Advisor

Keywords: ABB, a leader in power and automation technologies, provides utility and industry customers with products, services and solutions ahat makes our customer competitive

Mr. Koray Chong Keywords: Alfa Laval manufactures and provides special products and world class technical solutions helping our customers optimize the performance of their processes. Time and time again. Our equipment, systems and services create solutions for heating cooling, separation and fluid handling of oil, chemicals, water, beverages, foodstruffs, starch, etc. We have close co-operation with customers all over the world to help them stay ahead.

Astra Zeneca (Thailand) Ltd. 20th Floor, Phairojkijja Building 400 Bangna-Trad Km.4 Bangna Bangkok 10260 Tel: +66 (0) 2739 7400 Fax: +66 (0) 2739 7499 Email: contact.th@astrazeneca.com

Mr. Gabriel Baertschi President Keywords: As one of the world’s leading pharmaceutical companies, our business is focused on turning good ideas into innovative, effective medicines that makes a real difference in important areas of healthcare.

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TSCC -MEMBERS: Premium members

Atlas Copco (Thailand) Limited 125 Moo 9 Wellgrow Industrial Estate, Bangna-Trad Road Km.36 Bangwua, Bangpakong, Chachoengsao 24180 Tel: +66 (0) 38 562 919

+66 (0) 38 562 911 Fax: +66 (0) 38 562 901 Email: roby.janssens@th.atlascopco.com Web: www.atlascopco.com

Black Mountain Golf Club Hua Hin 565 Moo 7, Nonghien Road Tambon Hin Lek Fai Hua Hin 77110 Tel: +66 (0) 32 618 666 Fax: +66 (0) 32 618 628 Web: www.bmghuahin.com

Mr. Harald Elisson General Manager Mr. Roby Janssens Regional General Manager Keywords: Atlas Copco (Thailand) Limited operates in three business area, Compressors Technique, Construction and Mining Technique and Industrial Technique.

Bangkok Bank Pcl. 333 Silom Road, Bangkok 10500 Tel: +66 (0) 2231 4333 Fax: +66 (0) 2231 4742

Ms. Wallapa Klipratoom Keywords: Bangkok Bank provides a broad variety of banking products and dervices catering for the specific needs of our customers.

Keywords: Golf cource development Hotel Real estate Cultural activities

Ericsson (Thailand) Ltd. 20th Fl., Suntowers Building B 123 Vibhavadee Rangsit Rd., Chatuchak Bangkok 10900 Tel: +66 (0) 2299 7000 Fax: +66 (0) 2299 7102

Mr. Joacim Damgard President of Ericsson (Thailand) Ltd. Keywords: Most people communicate through Ericsson’s Mobile Phone Network that is more than 40% of all Mobile Phone Traffic.

Lux Royal (Thailand) Co., Ltd. 523-535 Sukhumvit 71 Road Prakanong Nua, Wattana, Bangkok 10110 Tel: +66 (0) 2391 9532 Fax: +66 (0) 2391 9531

Mr. Hakan Palm Managing Director Keywords: Lux Royal (Thailand) sells household appliances through direct sales from 30 branches all over Thailand. Our routes are from Sweden but today vorwerk & Co. KG from Germany is our major shareholder.

Molnlycke Heath Care (Thailand) 160 Moo 17 Bangplee Industrial Estate Bangna-Trad Km.23, Bangsaothong, Samutprakarn 10540 Tel: +66 (0) 2705 1677 Fax: +66 (0) 2315 1016 Email: prapat.phupinyokul@molnlycke.com Web: www.molnlycke.com

Mr. Prapat Phupinyokul Director & General Manager

Mr. Attapon Chodchoy Finance & Accounting Director Keywords: Molnlycke Health Care (Thailand) is one of the world’s largest single-use surgical gown and drape & set production facilities, under the brand names of Klinidrape and BARRIER.

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TSCC MEMBERS: Premium Members

Qatar Airways 388 Exchange Tower, 2nd Fl, Unit 212,214, 21st Fl, Unit 2102 Sukhumvit Rd, Klongtoey, Bangkok 10110 Tel: +66 (0) 2259 3560-3 Fax: +66 (0) 2259 1973 Email: bkkmarketing@th.qatarairways.com Web: www.qatarairways.com/th

SAS Scandinavian Airlines International 8th Floor, Glas Haus 1 Sukhumvit 25, Bangkok 10110 Tel: +66 (0) 2645 8200 (Reservations/Ticketing)

+66 (0) 2645 8224

(Scandinavian Community Affairs)

+66 (0) 2645 8231-4 (Accounting)

+66 (0) 2134 2020 (SAS Bangkok Airport)

+66 (0) 2137 4731 (Cargo Sales) Fax: +66 (0) 2665 2900 E-mail: sas.th@sas.se Web: www.flysas.com/th

Mr. Joe Rajadurai Country Manager Thailand, Cambodia and Myanmar

SECO Tools (Thailand) Co., Ltd. 119/46 Moo 8 Bangna-Trad Road (Km 3) Bangna, Bangna, Bangkok 10260 Tel: +66 (0) 2746 7801 ext 101 Fax: +66 (0) 2746 7802 E-mail: rojana.chuenkamrai@secotools.com Web: www.secotools.com

Mr. Chawalit Tongin General Manager

Mr. Niels Henrik Hansen Director and General Manager Southeast Asia Ms. Chanipa Parnsingha Acting Sales Manager Keywords: Qatar Airways is airline flying from Bangkok to Europe, Middle East, USA, South Africa twice daily and we will increase frequency to three times daily with additional flights from Bangkok to Ho Chi Minh City and Hanoi commencing on 1st November 2010. Also, we will have flight from Phu! ket via Kuala Lumpur connection to over 90 destinations starting on 12 october 2010

Saab International (Thailand) AB 17th Floor, Unite 1705 One Pacific Place Bldg.

140 Sukhumvit Road, Klongtoey, Bangkok 10110 Tel: +66 (0) 2653 2650-2 Fax: +66 (0) 2653 2653 Email: saabthai@loxinfo.co.th

Mr. Peter Temander Vice President Asia/Pacific Keywords: Saab AB is one of the world’s leading highTechnology companies, with its main operations Focusing on defence, aviation, and space

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Keywords:

Scandinavian Airlines is the Northern Europe’s largest airline focusing on services, reliability, and simplicity.

We fly six weekly flights from Bangkok to Copenhagen. Three additional flights from Bangkok to Stockholm are operated in winter. Our extensive network provides convenient connections to Scandinavian and European destinations from Copenhagen and Stockholm airports.

Onboard SAS’ modern and spacious Airbus A340s, there are a number of specific features, for example, personal entertainment screens across all classes. SAS is also one of few airlines to offer a premium economy product, Economy Extra. In a separate cabin, Economy Extra passengers enjoy wider and more comfortable seats than in Economy, extended meal services, Business class check-in and priority boarding. SAS Business Sleeper offers the highest levels of comfort with lie-flat seats, the popular buffet bar with drinks, snacks and espresso machine, and a spacious restroom with feature windows.

SAS has introduced a new fare structure offering simplicity, flexibility and better value for money. New lower-priced Fixed tickets reward early bookings.

Flexible tickets can be either changed or refunded at a cost. And Fully Flexible tickets offer passengers tickets with no restrictions. Best of all, we offer full combinability – possible to mix the three service classes and the three fare types of your choice.

Ms. Rojana Chuenkamrai Administration Manager Keywords: Customer satisfaction and good co-operation is our mission. Each year we deliver millions of Cutting Tools to the machining industry around the world.

TSCC MEMBERS: Premium members

Skandinaviska Enskilda Banken AB (publ) 50 Raffles Place #36-01, Singapore Land Tower Singapore 048623 Singapore Tel: +65 622 35644 (General)

+65 635 70829 (Private Bank) Fax: +65 622 53047 (General)

+65 653 24538 (Private Bank) E-mail: singapore@sebprivatebanking.com.sg Web: www.sebgroup.com/privatebanking

Mr. Bo Carlsson General Manager SEB Merchant Banking Singapore

Mr. Ole Hamre General Manager SEB Private Banking Singapor Keywords: Providing a full range of commercial banking activities with emphasis on trade finance, structured finance and treasury services aimed at the needs of Nordic companies and their conuterparts in the Asian region,as well as international offshore private banking services for Nordic individuals.

Tetra Pak (Thailand) Limited 1042 Soi Poonsin (Sukhumvit 66/1) Sukhumvit Road, Bangchak Prakanong, Bangkok 10260 Tel: +66 (0) 2704 3000 Fax: +66 (0) 2704 3010 E-mail: laksika.keeratikorsri@tetrapak.com

Vickery & Worachai Ltd. 16th Floor, GPF Witthayu Towers A 93/1 Wireless Road,Lumpini Pathumwan, Bangkok 10330 Tel: +66 (0) 2256 6311

+66 (0) 2650 9691 Fax: +66 (0) 2256 6317-8 Email: vwlaw@loxinfo.co.th Web: www.v-w.co.th

Volvo Truck & Bus (Thailand) Co., Ltd. 42/5 Moo 7, Bangna-Trad Highway Km.26 T.Bangsaothong A.Bangsaothong Samutprakarn 10540 Thailand VTBRT Tel: +66 (0) 2707 1747 Fax: +66 (0) 2707 1734 E-mail: christophe.martin.2@volvo.com Web: www.volvotrucks.volvo.co.th TSA Tel: +66 (0) 2707 1721-8 Fax: +66 (0) 2338 1935 E-mail: bo.palmqvist@volvo.com

Mr. Harold K. Vickery Chairman Mr. Christophe Martin Managing Director, VTBT

Mr. Worachai Bhicharnchitr Managing Director Keywords: Established in 1975. Vickery & Worachai Ltd. is a broad-based commercial and business practice acting primarily for multinational corporations conducting operations in Thailand.

The firm also advises financial institutions and borrowers on project financing and takes an active role in assisting clients in contract and concession negotiations with Thai government entities.

Volvo Car (Thailand) Ltd. 1527 Sukhumvit 71 Rd. Suanluang, Bangkok 10250 Tel: +66 (0) 2319 9820-3 Fax: +66 (0) 2319 9820 Web: www.volvocars.com

Mr. Bo Palmqvist Managing Director, TSA Keywords: Volvo Group companies in Thailand is covered in manufacturing, marketing and sales of Volvo group products & services and it is focused to deliver total transport solutions to the market.

VTBT is the marketing and sales company for Volvo Group products and services, incl. Parts, IT and financial service. The company was established in 1990.

TSA is a manufacturer of Volvo Group products for Thai domestic as well as export markets. Non group product is also manufactured within the company. The company was established in 1975.

Ms. Chantana Vatanaromya President Mr. Rusty Kekuewa

Keywords: Volvo Car (Thailand) Ltd is a national sales company responsible for the sales and marketing of Volvo Cars in Thailand. VCT is owned by Volvo Car Corporation in Sweden.

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TSCC MEMBERS: corporate Members

Corporate Members Air Berlin PLC & Co. Luftverkehrs KG 17th floor, Vorawat Building, 849 Silom Road, Bangrak, Bangkok 10500, Thailand Tel: +66 (0) 2267 9779 Fax: +66 (0) 2267 1190 E-mail: thailand@airberlin.com Web: www.airberlin.com

ASSAB Steels (Thailand) Ltd. 9/8 Moo4, Soi Theedinthai, Theparak Road, T.Bangpleeyai, A. Bangplee, Samutprakarn 10540 Tel: +66 (0) 2385 5937, +66 (0) 2757 5017 Fax: +66 (0) 2385 5943, +66 (0) 2385 5936 E-mail: chavalit@assabth.com Web: www.assabth.com

Mr. Stefan Magiera General Manager

Mr. Chavalit Meesamanyont President

Keywords: Daily flights from Thailand to Europe.

Keywords: ASSAB is no. 1 in tool steels and solutions for tiiling excellence with reliable heat treatment and machining services. We also market & distribute Kanthal heating products and refractory materials throughout Thailand.

Aleenta Company Limited 3 Ram-indra 55/8,Ram-indra Road, Taraeng, Bangkhen, Bangkok 10230 Tel: +66 (0) 2508 5300 Fax: +66 (0) 2508 5332 E-mail: supakorn@aleenta.com Web: www.aleenta.com

Asia & Overseas Travel Partner Co., Ltd. Glas Haus Building, 11th Floor, 1 Sukhumvit Soi 25, North Klongtuey, Wattana, Bangkok 10110 Tel: +66 (0) 2665 7290 Fax: +66 (0) 2665 7292 E-mail: info@aotravelpartner.com Web: www.aotravelpartner.com

Mr. Supakorn Kijkanakorn Managing Director

Mr. Martin Rosborg Managing Director

Mrs. Ann-Christine Leidstedt Sales Manager Keywords: Aleenta Resort and Spa: Small luxury hotels in HuaHin/Pranburi and Phuket/Phang-Nga. Aleenta Villa: Beachfront Villa and Condominium Development for sale in Phang-Nga We also involve in construction and real estate industries. We offer a wide range of architectural and engineering services in design and construction of all types of facilities including interior, exterior, landscaping, etc.

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Keywords: Travel agency working with Inbound to Thailand from primary the Nordic countries, Domestic sales and in the future even Outbound from Thailand.

Have six services single or in package: Accommodation, Golf, Tours around in Thailand, Sightseeing trips, Transportation and Meetings.

Asian Tigers Transpo International Ltd. 3388/74-77 Sirinrat Building, 21st floor, Rama 4 Road, Klongton, Klongtoey, Bangkok 10110 Tel: +66 (0) 2687 7888 Fax: +66 (0) 2687 7999 E-mail: info@asiantigers-thailand.com Web: www.asiantigers-thailand.com

Mr. William C. Reinsch Managing Director

Mr. Erik Dahlstrom Regional Accounts Manager e.dahlstrom@asiantigers-thailand.com Keywords: Thailand’s longest established international move management specialist. Services include international and domestic Household goods moving, comprehensive home search service and extensive orientation packages.

TSCC MEMBERS: Corporate members

B & W Premier Properties 9/92 Moo 9, Suite A1, 2nd Floor, Chalong Parkview, Chalong, Muang, Phuket 83130, Thailand Tel: +66 (0) 76 282 140 Fax: +66 (0) 76 283 164 E-mail: thailand@bwpremierproperties.com Web: www.bwpremierproperties.com

Mr. Mikael Leon Bluhm Executive Director

Ms. Saranlux Wunjina Asst. General Manager Keywords: B & W Premier Properties, a property developer related to the long stay tourism and second home industry. We are specialists in developing, marketing & selling properties on Phuket Island, specializing in premium residential real estate. We offer both whole-and fractional ownership solutions to our customers. B & W additionally offers management & consulting for property projects, all kinds of construction, engineering and architectural design.

BaumgartenBrandt (Asia) Ltd. Sathorn Thani Tower 2, Floor 18, 92/50 North Sathorn Rd. Silom, Bangrak Bangkok 10500 Tel: +66 (0) 2636 8666 Fax: +66 (0) 2636 7626 E-mail: baumgarten@bb-legal.de Web: www.baumgartenbrandt.com

Dr. Ralf Baumgarten Executive Director baumgarten@bb-legal.de

Suyada Intara-Apai Head of Legal Department Suyada@bb-legal.de

Ben Adisti Co., Ltd. Adisti Tour Operation Office (Phaya Thai): 128/183 Phayathai Plaza Building, 17th Floor Phayathai Road, Kwaeng Thung-Phayathai Khet Rajchathewi, Bangkok 10400 Adisti Project & Management Office (Sukhumvit) 10/115, The Trendy Bldg., 9th Floor, Soi Sukhumvit 13, Sukhumvit Road, Klongtoey Nua, Wattana, Bangkok 10110 Tel: +66 (0) 2168 7211 Fax: +66 (0) 2168 7212 Mailing Address: P.O. Box 1454, Nana, Bangkok 10112

Tel: +66 (0) 2129 3771-2 Fax: +66 (0) 2129 3775 E-mail: adisti@adisti.com Web: www.adisti.com

Mr. Stig Vagt-Andersen Managing Director

Keywords: BaumgartenBrandt (Asia) Ltd. is a member of an international network of service firms providing legal, tax, accounting and audit services. In Thailand our team of Thai, German and French lawyers, accountants, auditors and staff will use its knowledge and experience to facilitate your Thai investment and its ongoing operations.

Mr. Bent Peter Laasholdt Director of Operation

Ms. Ousra Chalitapanukul Director, Admin. & Marketing Keywords: TAT licensed in-bound tour operator. Hotel reservations all over Thailand at preferential rates.

Incentive, golf and package tours throughout Thailand on group and FIT basis. Tour programmes and hotels in Vietnam, Cambodia and Laos.

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TSCC MEMBERS: corporate Members

BNH Hospital 9/1 Convent Rd., Silom, Bangkok 10500 Tel: +66 (0) 2686 2700 Fax: +66 (0) 2632 0577-9 E-mail: info@bnh.co.th, bnhcrcenter@bnh.co.th Web: www.BNHhospital.com

Centara Grand & Bangkok Convention Centre at Central World 999/99 Rama I Road, Pathumwan, Bangkok 10330 Tel: +66 (0) 2100 1234 Fax: +66 (0) 2100 1235 E-mail: cgcw@chr.co.th Web: www.centarahotelsresorts.com

Diakrit (Thailand) Co., Ltd. 253 Asoke 14th. Fl. Sukhumvit 21 Rd. Klongtoey Nua, Wattana, Bangkok 10110 Tel: +66 (0) 2664 0240 Fax: +66 (0) 2664 0241 E-mail: suthida.v@diakrit.com Web: www.diakrit.com

Ms. Angela Stafford Senior Manager, Community Relations Centre

Mr. Michel Horn General Manager

Ms. Suthida V. Managing Director suthida.v@diakrit.com

Keywords: BNH Hospital has highly qualified medical staff, many of whom have trained overseas, and the International Centre of the hospital offers translation services in Japanese and European languages.

C.I.T. Property Consultants Co., Ltd. 17/F Ploenchit Center, 2 Sukhumvit Road, Klongtoey, Bangkok 10110, Thailand.

Tel: +66 (0) 2656 7000 Fax: +66 (0) 2656 7111 E-mail: beena.kalra@colliers.com Web: www.colliers.co.th

Mr. Patima Jeerapaet Managing Director

Mr. Ferry Tjahjono Director of Sales Convention Centre

Double Realty Co., Ltd. Master License Partner of ENGEL & VOLKERS Asia Pacific Ltd. 57/1-2 Petchkasem Road, A.Hua Hin Prachuabkirikan 77110 Tel: +66 (0) 23251 3202 Fax: +66 (0) 23251 3201 E-mail: Garry.Irvin@engelvoelkers.com Web: www.engelvoelkers.com/th

Keywords: Located in CentralWorld, 5-star hotel combined with Bangkok Convention Centre features 505 Rooms, 8 restaurants & bars and Cenvaree Spa. The Convention Centre offers over 10,000 m2 with 21 function rooms Conrad Bangkok All Seasons Place, 87 Wireless Road, Lumpini, Phathumwan, Bangkok 10330 Thailand Tel: +66 (0) 2690 9999 Fax: +66 (0) 2690 9980 E-mail: info@conradbangkok.com Web: www.ConradHotels.com

Khun Duangjai Kraus

Mr. Garry Irvin

Mr. Simon Landy Director Keywords: Valuation & Advisory, Tenant Representation, Strategic Consultancy & Planning, Retail Leasing, Residential Sales & Leasing, Research & Consultancy, Property & Facilities Management, Investment Sales, Industrial Sales & Leasing, Corporate Services, Commercial Leasing, Auction, Asset Management.

Mr. Manfred Pieper General Manager Ms. Kritikar “Eric” Thananan Keywords: Real Estate

Mr. Craig Bonnor Director of Business Development Keywords: Deluxe room accommodation, extensive metting and banqueting space, spa and fitness center, 4 restaurants, nightclub, bar and deli. Conrad Hotel is committed to creating a “new attitude” in delivering the finest hospitality.

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TSCC MEMBERS: Corporate members

Eka Chemicals (Thailand) Limited 283/61-63 Home Place Office Building 12th Floor Sukhumvit 55 Road Klongtonnue, Wattana Bangkok 10110 Tel: +66 (0) 2712 7293 Fax: +66 (0) 2712 7298 Web: www.akzonobel.com/eka

EQHO Communications Ltd. 2001 Chartered Square Building 152 North Sathorn Road Bangkok 10500 Tel: +66 (0) 2637 8060 Fax: +66 (0) 2637 8422 E-mail: info@eqho.com Web: www.eqho.com

Mr. Suraphol Sanunsilp General Manager

Mr. Tomas Julin Chairman

Mr. Johnny Boey SBU Director Pulp & Paper Chemicals Asia Pacific Keywords: Performance chemicals for the pulp and paper industry.

Electrolux Thailand Co., Ltd. 1910 Electrolux Building, New Petchburi Road Huay Kwang, Bangkok 10320 Tel: +66 (0) 2725 9100 Fax: +66 (0) 2725 9202 E-mail: customercare@electrolux.co.th Web: www.electrolux.co.th

Mr. Sutti Manokitjarunman Managing Director & General Manager

Mr. Thomas Klingberg Chief Financial (Officer East Asia) Keywords: Importer and distributor of household electrical appliances. Also manufacturer of washing machines and dryer machines.

Mr. Ross Klinger CEO Keywords: Linguistics and multimedia localization specialists i.e translation of text,software, desktop publishing and voice over recordings.

Euro-Center (Thailand) Co., Ltd. 10th Floor, Suite 10 A, Evergreen Place 318 Phayathai Road, Ratchathevi Bangkok 10400 Tel: +66 (0) 2696 3626-27 Fax: +66 (0) 2696 3628 E-mail: bangkok@euro-center.com Web: www.euro-center.com

Fabrinet Ltd. 5/6 Moo 6, Phaholyothin Rd. Soi Khunpra, Klongnueng, Klongluang, Patumthanee 12120 Tel: +66 (0) 2524 9600 Fax: +66 (0) 2524 9690 E-mail: jintamaim@fabrinet.co.th Web: http://www.fabrinet.com

Dr. Soon Kaewchansilp Director

Mrs. Jintamai Mitchell Keywords: Providing manufacturing service to the world’s leading OEMs through and unparalleled engineering center of excellence.

Finnair Bangkok Office Ocean Insurance Bldg., 18th Fl., Unit F, 163 Surawongse Road, Bangrak, Bangkok 10500 Tel: +66 (0) 2266 3260-5 Fax: +66 (0) 2266 3266 E-mail: bkk_contactcenter2@waa.co.th

Mr. Jani Peuhkurinen Sales Director jani.peuhkuriness@finnair.com Ms. Mai Ellegaard General Manager

Mr. Jan Miklos Kovacs Claims Manager Keywords: Providing travel and medical insurance services in the region since 1989 as the Representative of Europeiska Forsakringsaktiebolaget, Sweden, a.o.

Ms. Nantiya Wongrojaree Client Manager nantiya.wongrojaree@finnair.com Keywords: Finnair, The Most Experienced in The Northern Skies is offering one of best daily connections between Thailand and Scandinavia.

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TSCC MEMBERS: corporate Members

Glen Asia The Trendy Plaza, 1st Floor 10/35, Soi Sukhumvit 13, Klong Toey Nua, Wattana, Bangkok 10110, Thailand Tel: +66 (0) 2168 7090-2 Fax: +66 (0) 2168 7093 E-mail: info@glenasia.com Web: www.glenasia.com

IKEA Trading (Thailand) Ltd. 16th Floor, SSP Tower 555 Sukhumvit 63 Road, Klongton Nua Wattana, Bangkok 10110 Tel: +66 (0) 2711 4300 Fax: +66 (0) 2711 4172

Mr. Alain Gross Managing Director and Material Area Manager Mr. Joachim Johansson Keyword: Property developer Hammars Co., Ltd. No.18 Soi Ramkamheng 24 Yag2 (Thavontawat 1), Huamark, Bangkapi, Bangkok 10240 Tel: +66 (0) 2319 9551-3 Fax: +66 (0) 2319 8339 E-mail: hammarscabin@hammars.co.th Web: www.hammars.co.th

Mr. Goran Lomback President

Keywords: IKEA Trading Thailand Ltd’s task is to procure IKEA home furnishing products, and secure quality & environment for product of those, at manufactures in Thailand. All products are being exported to IKEA outlets worldwide.

Krusell (Thailand) Co.,Ltd. 98 Athakravi Bldg 4th Fl., Soi Sukhumvit 26 Sukhumvit Rd., Klongtan, Klongtoey, Bangkok 10600 Thailand Tel: +66 (0) 2260 0222 Fax: +66 (0) 2260 0225 E-mail: marcus@krusell.co.th Web: www.krusell.se

Ms. Lawan Kulchai Managing Director Mr. Marcus Krusell CEO

Mr. Pirapol Sriutta General Manager

M2 Systems Asia Pacific Co., Ltd. 22/7 22nd Fl. 622 Emporium Tower Sukhumvit Road, Klongton, Klongtoey, Bangkok 10110 Tel: +66 (0) 2246 1761 Fax: +66 (0) 2664 9094

Keywords: Krusell is a Thai-Swedish company producing leather and artificial cases for exporting around the world. Krusell has been in the leather industry for more than 15 years. Besides cases for consumer electronics, Krusell also produce cases of various styles with its own brand name “Krusell” as well as OEM and customer design.

Mr. Jirasak Janratana Plant Manager jirasak@m2e.co.th Keywords: Representing our business is Manufacturer of advanced equipment for the production of prerecorded and recordable CD and DVD. M2M Technology Co., Ltd. Pornpailin Business Point 891 2-4 F., Onnuch Road, Sukhumvit 77, Suanluang, Bangkok 10250 Tel: +66 (0) 2742 5001-2 Fax: +66 (0) 2742 6833 E-mail: info@m2mtechnology.co.th Web: www.m2mtechnology.co.th

Mr. Jan Eriksson President

Keywords: Rent and sale cabin office, cabin toilet, cabin storage and sea-containers. We manufacture cabins in very strong creation for renting purpose.

Mr. Hakan Alm Director Keywords: Wireless Solutions, GPS based Tracking Systems etc.

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TSCC MEMBERS: Corporate members

Mandarin Oriental, Bangkok 48 Oriental Avenue Bangkok 10500 Thailand Tel: +66 (0) 2659 9000 Fax: +66 (0) 2659 0000 E-mail: mobkk-businesscenter@mohg.com Web: www.mandarinoriental.com

Munters (Thailand) Co., Ltd. 121/107 RS Tower Bldg., 40th Floor Zone B, Ratchadapisek Road, Dindaeng, Bangkok 10400 Tel: +66 (0) 2642 2670 Fax: +66 (0) 2642 2674

Nordic Power Asia Ltd. 25th Fl., Times Square Building 246 Sukhumvit Road Betw. Soi 14-14, Klongtoey Bangkok 10110 Tel: +66 (0) 2253 9394-7 Fax: +66 (0) 2253 9398

Mr. Hakan Lenjesson Managing Director Mr. Robert O Kennedy Director of Sales and Marketing Keywords: Mandarin Oriental, Bangkok’s riverside hotel, was established in 1876 and is a city landmark. It has the highest staff ratio of any Bangkok hotel: 2.5 staff members per room. From 1981 to the present day, Mandarin Oriental, Bangkok has been ranked amongst the finest hotels in the world and has received numerous prestigious awards.

Mandarin Oriental, Bangkok operates a grand deluxe hotel offering 393 rooms, including 35 suites; conference and banqueting facilities; The Oriental Spa which blends East and West in a unique different approach to mental and physical well-being; the famous Thai Cooking School and Thai Culture Programme, Day Care Centre and Shuttle boat service from Saphan Taksin Skytrain Station.

Modigs Forvaltnings (Asia) Ltd. 1000/58 P.B. Tower 15th Floor Sukhumvit 71 Road, North Klongton Wattana, Bangkok 10110 Tel: +66 (0) 2381 3129 Fax: +66 (0) 2381 2132

Keywords: Munters is the world leader in humidity control, with products and services for water and fire damage restoration and dehumidification, humidification and air-cooling.

Nordea Bank Singapore Branch 3 Anson Road #22-01 Springleaf Tower Singapore 079909 Tel: +65 6317 6523 Fax: +65 6327 5418 Email: eric.pedersen@nordea.com

Keywords: Nordic Power (Asia) Ltd.provides services to developers, owners and operators in the electronic power industry. Our services cover every phase of power project development, from market analysis to plant operations. Our focus is on renewable energy, especially environmentally friendly hydropower, in emerging markets.

Nordic Travel Co., Ltd 130/2 Sukhumvit Road, Soi 20, Bangkok 10110 Tel: +66 (0) 2663 4490 Fax: +66 (0) 2258 9940 Email: info@nordictravelbkk.com Web: www.nordictravelbkk.com

Mr. Eric Christian Pedersen Head of Private Banking & Funds-Asia Pacific Ms. Christina Carlsson Zarlimee Managing Director

Mr. Ingemar Andersson Director, Private Banking Mr. Rolf Johanes Modig Director

Mr. Jan Cederwall President

Keywords: Destination Management Company/ Incoming Tour Operator. conferences, meetings and incentive arrangements. Hotel reservations all over Asia, Holiday packages in Thailand, Cambodia, Vietnam and Laos.

Keywords: Nordea is the largest financial services group in the Nordic Region with approximately EUR 311 billion in total assets. Nordea is a leading asset manager in the Nordic financial management. Nordea has a world leading internet-banking and e-commerce operation with 4.1 million customers.

Mr. Ton J.A. Gerdsen Consultant Keywords: Leasing of office spaces in P.B. Tower

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TSCC MEMBERS: corporate Members

Oakwood Residence Sukhumvit 24 Bangkok 15 Sukhumvit Soi 24, Sukhumvit Road Klongton, Klongtoey, Bangkok 10110 Tel: +66 (0) 2612 5777 Fax: +66 (0) 2612 5655 E-mail: sales.sukhumvit24@oakwoodasia.com Web: www.oakwood.com

Mr. Bjorn Richardson General Manager

Ms. Kornchanok Patthamadilok Director of Sales Keywords: Modern and fully equipped apartments ranging from studio to two bedroom apartments.

Broadband internet connection through wi-fi and LAN. All apartments feature fully appointed and equipped kitchens, washer-dryer machine, 32 inch LCD TV with DVD player, stereo system and interational satellite TV channels. Additional facilities include a roof-top swimming pool, fitness centre, residents’ lounge, business centre and Wildwood Grill restaurant. Laundry and dry cleaning services are also available.

Opera Riserva Ltd. 53/3-4 Sukhumvit Soi 39, Wattana, Bangkok 10110, Thailand Tel: +66 (0) 2258 5601 Fax: +66 (0) 2258 5599 E-mail: contact@operariserva.com Web: http://www.operariserva.com

Mr. Harald Kuhnke Owner

Mr. Bjorn Persson Marketing Manager

Oriflame Management Asia Ltd. No 1. Oriflame Building, Pattanakarn Rd., Suanluang, Suanluang, Bangkok 10250, Thailand Tel: +66 (0) 2715 1111 Fax: +66 (0) 2715 1199 E-mail: jidapa.raoruja@oriflame.co.th Web: www.oriflame.com; www.oriflame.co.th

Mr. Pontus Muntzing Regional Financial Controller, Asia Keywords: Oriflame is one of the world’s leading direct selling cosmetics companies, supplying natural Swedish cosmetics to consumers in over 60 countries.

www.swecham.com

Siracha address: 6th Fl., Bangkok Bank Building, Pacific Park, 98 Sukhumvit Road, Siracha, Chonburi 20110 Singapore address: 8, Temasek Boulevard #16-03, Suntec Tower Three, Singapore 038988 Tel: +66 (0) 2654 0300 Fax: +66 (0) 2654 299 E-mail: info@pacific2000.com Web: www.pacific2000.com

Mr. Anders Lundquist President

Keywords: Contemporary Wine Bar with a large selection of wines, international kitchen and nice atmosphere.

Business Functions, Private Room, Meeting Room, Catering, Dinner Parties, Gift Baskets.

Mr. Stefan Karlsson Regional Director, Asia

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Pacific 2000, International Recruitment Bangkok address: 8th Floor, M. Thai Tower All Seasons Place, 87 Wireless Road, Lumpini, Phathumwan, Bangkok 10330

Ms. Wiyada Attagowitwong Managing Director, Siracha Keywords: Search and Selection of personnel for international companies with regional operations.

TSCC MEMBERS: Corporate members

Pathumwan Princess Hotel 444 MBK Center, Phayathai Road, Wangmai, Pathumwan, Bangkok 10330 Tel: +66 (0) 2216 3700 Fax: +66 (0) 2216 3730 E-mail: ppb@dusit.com Webs: www.pprincess.com

Mr. Supanit Vimooktanon General Manager

Mr. Marcel Sawyere Resident Manager Keywords: The first international hotel in the heart of Bangkok with direct acess to the famous MBK Center and National Stadium sky train terminal.The hotel is geared towards those with an active social life. Quality accommodation, award winning restaurants and dining venues, extensive leisure facilities, Business Center, Multi-lingual staff, Concierge, Limousine Service, Tour & Travel Agent Desk, Corporate Club Lounge, Babysitting and Laundry Service.

Q-Matic Technologies Asia Co., Ltd. 1350/272 Thai Rong Tower, Pattanakarn Road, Suanluang, Bangkok 10250, Thailand Tel: +66 (0) 2713 7922 Fax: +66 (0) 2713 7928 E-mail: kenneth@q-maticasia.co.th Web: www.q-maticasia.co.th

Radi Medical Systems Co., Ltd 154/7 Moo 9, Ao Kung-Ao Por Road, T. Paklok, A. Thalang, Phuket 83110 Tel: +66 (0)76 317 300 Fax: +66 (0)76 317 399 Web: www.radi.se

Rank P.T. O’Connor’s Co., Ltd. (Wearnes Automotive) 1527 Sukhumvit 71 Road, Suanluang, Bangkok 10250 Tel: +66 (0) 2319 9800 Fax: +66 (0) 2318 9909 E-mail: praphan.y@wearnesmotors.com; intira.t@wearnesmotors.com Web: www.wearnesmotors.com

Mr. Per Egnelov President Mr. Seah Moon Hua Executive Director

Mr. Teddy Fagerstrom Vice President Keywords: Production of medical devices. Headquarter in Sweden, Subsidiaries in 12 countries.

Mr. Praphan Yentharua Automotive Director Keywords: Wearnes Motors belongs to the Wearnes Automotive Group headquartered in Singapor. The group is a wholly-owned subsidiary of Wearnes International (1994) Limited (WIL), which is listed on the Singapore Stock Exchange and is a key player in the trading and dustribution of worldclass products and state-of the-art technological systems in the Asia-Pacific region. Wearnes Motors is going forward in the Thai market with investment in facilities and employees for exclusive Volvo customers in Thailand.

Mr. Kenneth Radencrantz CEO Keywords: We market and service Q-Matic Customer flow management system and remote surveillance systems. Major clients within banks, finance, telecom and hospitals.

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TSCC MEMBERS: corporate Members

Red Lotus Properties Limited 475 Siripinyo Building, 16th Floor, Si Ayutthaya Road, Thanon Phyathai Sub-district, Rajthevi District, Bangkok, Thailand 10400 Tel: +66 (0) 2201 3355 Fax: +66 (0) 2201 3284 E-mail: contact@red-lotus-properties.com Web: www.red-lotus-properties.com

Roedl & Partner Ltd. 18th Floor, Empire Tower, Suite 1808-1809 195 South Sathorn Road, Yannawa, Sathorn, Bangkok 10120 Tel: +66 (0) 2670 0670-2 Fax: +66 (0) 2670 0673 E-mail: bangkok@roedlasia.com Web: www.roedl.com

Mr. Metha Angwatanapanich Managing Director

Mr. Martin Klose Director

Keywords: Red Lotus Properties, a subsidiary of publiclytraded Sansiri Public Company, was founded to specialize in developing distinct resort properties meeting the very unique needs of a fast growing number of foreign buyers in Thailand’s major resort markets. We are a multi-cultural team of professionals dedicated to developing high quality, investment-grade properties that suit the needs of informed buyers and investors. Red Lotus Properties’ substantial financial resources and extensive, reliable local expertise positions us to provide sound developments in Thailand’s most desirable resort locations.

Mr. Zoltan Kosa Managing Director

Dr. Paul Strunk Of Counsel paul.strunk@roedlasia.com Keywords: Legal Advice, Tax Advice, Auditing, Accounting, Investment Consultant.

Rembrandt Hotel & Towers Bangkok 19 Sukhumvit soi 18, Sukhumvit Road, Klongtoey, Klongtoey, Bangkok 10110 Tel: +66 (0) 2261 7100 Fax: +66 (0) 2261 7017 E-mail: reservations@rembrandtbkk.com Web: www.rembrandtbkk.com

Samitivej Public Company Limited 133 Sukhumvit 49 Klongtan Nua, Vadhana, Bangkok 10110 Tel: +66 (0) 2711 8000 Fax: +66 (0) 2391 1290 Email: info@samitivej.co.th Web: www.samitivejhospitals.com

Mr. Eric Hallin General Manager

Ms. Porntip Utsahaphan porntip@samitivej.co.th Keywords: Healthcare.

Mr. Simon Rindlisbacher Resident Manager Keywords: Well-established 4 star hotel with 407 rooms & suites in centre of Bangkok with good reputation for its 5 award-winning restaurants and also home of the SAS crew.

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Santa Fe Relocation Services 207 Soi Saeng Uthai, Sukhumvit 50 Road, Kwang Prakanong, Khet Klongtoey, Bangkok 10110 Tel: +66 (0) 2742 9890-2, +66 (0) 2742 9894,

+66 (0) 2742 9159-61,

+66 (0) 2332 3601-4 ext. 116, Mobile: +66 371 6106 Fax: +66 (0) 2741 4089 E-mail: santafe@santafe.co.th, stephan@santafe.co.th Web: www.santaferelo.com

Keywords: Products/Services * Home Finding * Temporary Accommodation * Orientation Programmes * School Search * Visa and Immigration Services * VIP Airport Pickup * Cross-Cultural Training * Language Training * Tenancy Management * Pet Importation * International Moving * International Moving Satin Textiles Co,. Ltd. 77/102, 25th Floor, Sinsathorn Tower, Krungthonburi Road, Klongtonsai, Klongsarn, Bangkok 10600 Tel: +66 (0) 2440 0955 Fax: +66 (0) 2440 0933-4 Web: www.pasaya.com

Mr. Schle Woodthanan Managing Director

Mrs. Ratiya Chantian Marketing Director Keywords: A wholly Thai-owned textile manufacturing firm, specializes in production and export of fabrics for interior decoration and the fashion industry by 60% of the output to clients in Europe, Australia, Asia and the U.S.A. and the remaining 40% to the domestic market.

TSCC MEMBERS: Corporate members

Scan Global Logistics Co., Ltd. 17E, 163 The Ocean Insurance Building, Surawong Road, Bangrak 10500 Bangkok Thailand Tel: +66 (0) 2238 2501 Fax: +66 (0) 2238 2503 Email: thailand@scangl.com Web: www.scangl.com

Securitas Security Services Thailand 1/3 Bangna Thani Building Floor 1B, Soi Bangna Trad 34 Bangna Bangkok 10260 Tel: +66 (0) 2361 3700-4, +66 (0) 89 812 4118 Fax: +66 (0) 2361 3705 E-mail: david.viccars@securitasinc.com Webs: www.securitas.com

Mr. Jimmy Jensen Managing Director

Mr. David Viccars Managing Director

Keywords: Simple-Independent-Reliable Scan Global Logistics Group is a joining of two strong and experienced actors, Mahe Freight A/S and ScanAm Transport A/S of Denmark, into a logistics powerhouse with a global network. Scan Global Logistics Group employs more than 800 people world wide and is operating own offices in 15 countries. More information can be found by visiting our website www.scanlogistics.com Scania Siam Co., Ltd. 999/19 Moo 9 Bangna Trad Km.19, T. Bangchalong, A. Bangplee, Samutprakarn 10540 Tel: +66 (0) 2769 9200 Fax: +66 (0) 2769 9204 E-mail: marketing@scania.co.th Web: www.scania.co.th

Mr. Jarouk Jansom Operations Manager Keywords: Provision of manpower security services.

Sheraton Grande Sukhumvit 250 Sukhumvit Road Bangkok 10110 Tel: +66 (0) 2649 8888 Fax: +66 (0) 2649 8000 Email: grande.sukhumvit@luxurycollection.com Web: www.starwoodhotels.com/bangkok

SKF (Thailand) Ltd. 72/70 Rama III Road, Chongnonsee Yannawa, Bangkok 10120 Tel: +66 (0) 2294 0051 Fax: +66 (0) 2294 6221 Web: www.skf.co.th

Mr. Pelle Eriksen Managing Director Keywords: All Skf bearings and relate bearing products, maintenance equipment and lubricants, for industrial and automotive applications. Service and maintenance center in Bangkok and Rayong.

Spica Co., Ltd. Pornpailin Business Point, 897 Sukhumvit 77, near Onnuch 17, Suanluang, Bangkok 10250 Tel: +66 (0) 2742 5200 Fax: +66 (0) 2742 4418 E-mail: jan@spica-siam.com Web: www.spica-siam.com

Mr. Jan Eriksson Managing Director

Mr. Vichai Jirathiyut Managing Director Mr. Richard Chapman General Manager

Mr. Choosith Sanghan Product & Marketing Director

Keyword: A luxury hotel, located in the heart of the city, provides 10MB High Speed Internet Acess, meeting facilities, International restaurants, the Spa and Fitness Center.

Mr. Staffan Anaker Chairman Keywords: Forestry, Lawn & Garden. Products Construction Products.

Mr. Phuriwat Rak-Intr Finance Director Keywords: Sales of Scania Truck, Bus and Aftersales service back-up for our customers.

www.swecham.com

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TSCC MEMBERS: corporate Members

Sri U-Thong Co., Ltd. 12th Fl., S.P.Building, 388 Phaholyothin Road Phayathai, Bangkok 10400 Tel: +66 (0) 2273 0032 Fax: +66 (0) 2273 0517

StoreGuard Co., Ltd. 181 Rat-u-thit 200 Phee Road, Patong, Kathu, Phuket 83150 Thailand Tel: +66 (0) 76 292 909 Fax: +66 (0) 76 292 910 Email: robert@mystorageasia.com Web: www.mystorageasia.com

Thaivivat Insurance PCL 71 Thaivivat Insurance Bldg. Dindaeng Rd., Samsen Nai, Phayathai, Bangkok 10400 Tel: +66 (0) 2644 6400 , +66 (0) 2695 0800 Fax: +66 (0) 2248 4575 , +66 (0) 2248 4975 Web: www.thaivivat.co.th

Mr. Viravat Cholvanich Keywords: Sri-U-Thong Co., Ltd. is a long established engineering and construction company with references specialized in power and energy areas.

Mr. Lucien Heijstee CEO Advisor-International Health Insurance Mr. Robert Akerblom General Manage

Mr. Suraphong Theravithayangkura Executive Vice President-Sales Ms. Sukanda Chiaranussati Managing Director Keywords: StoreGuard Co. Ltd Thailand was founded in 2010 and opened its first MY STORAGE Self Storage facility at Jungceylon Shopping Center Patong, Phuket in October the same year. The company aim to specialize in all aspects of the self-storage industry for both private and commercial users.

StoreGuard intends to develop, own, manage and offer turn-key self storage solutions to interested parties. StoreGuards strategy is to be the national leader in storage products and services by offering high-quality, conveniently located and secure self storage with the highest level of customer service. This strategy will enable the company to position itself as a premium-priced storage provider in its target markets. StoreGuard seeks to own and operate self storage facilities that are located in major metropolitan areas along retail and high-traffic corridors, a focus that places the product closest to the customer.

The company will build storage facilities in MY STORAGE distinct design to distinguish itself and to increase customer awareness of the brand.

Keywords: Thaivivat Insurance Pcl, established in 1951, is an independent, single entity, with non-life insurance as its core business. Head-office is located in Bangkok and 16 regional offices service customers throughout the Kingdom. The company’s customer base (250,000 policyholders) consists of both individuals and corporate clients. The company offers a complete range of insurance products and services, including Fire, Motor, Marine cargo, Personal Accident, Travel, Health, Burglary and Liability insurances The Cabinet Interior Design Co.,Ltd. 900/88 M.6 Country Villa Sri Nakarin Rd., Nongbon Pravet, Bangkok 10260 Tel: +66 (0) 2322 2202 Fax: +66 (0) 2720 2928 E-mail: info@thecabinet.co.th Web: www.thecabinet.co.th

Mr. Janeric K Hogane Managing Director Keywords: Commercial and residential interior design.

Turnkey solutions for offices, retail spaces, exhibitions, restaurants and hotels. Apartment and condominium design. Turnkey for kitchens, living rooms, bedrooms, bathrooms and restoration work. Available in Bangkok and its surrounding areas.

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TSCC MEMBERS: Corporate members

The Golf House (Thailand) Ltd. 207/2 Moo 3 T.Mae Heah, A.Muang Chiang Mai 50100 Tel: +66 (0) 81 883 1205, +66 (0) 89 201 3911 Fax: +66 (0) 53 838 764, +66 (0) 2917 7278 E-mail: info@golfhousethailand.com Web: www.golfhousethailand.com

Mr. Ulf Thepper Managing Director

Ms. Daranee Raktabutr Account Manager Keywords: We construct houses or assist in finding secondhand home in Chiang Mai Region for long-stayers and seniors particularly interested in golf. We also provide property survey services and give assistance with all kind of business matters connected to the governmental sector.

Tri-Asia Co., Ltd. 22/1 Boat Lagoon, Moo 2, Thepkasattri Road, T. Koh Kaew A.Muang Phuket 83000 Tel: +66 (0) 76 239 820 Fax: +66 (0) 76 239 828

Vision House Limited 19/23 Sukhumvit Soi 19 Road Bangkok 10110 Tel: +66 (0) 2712 1298 Fax: +66 (0) 2256 0102 Email: info@VisionHouse.co.th Web: www.VisionHouse.co.th

Yenit Company Limited Unit 311, IT Complex Moo 4, Tambon Maret Koh Samui, Surat Thani 84310 Thailand Tel: +66 (0) 84 706 3625 Email: info@yenit.com Web: www.yenit.com

Mr. Hakan Alm Managing Director

Mr. Jens Weegar Managing Director

Mr. Jerker (Eric) Helander Chief Technical Officer Keywords: Network and comunication Solutions. We design, implement and maintain your networks, training and competence development, IT, Organization and management Training, Web Site production and maintenance.

Mr. Anders Mauritzon Web Editor Keywords: We are a Koh Samui based web development, PR and design company. We focus on developing professional web sites and to make target market advertising campaigns for small and middle size businesses in Thailand. We also develop our own travelling related web sites, including; http://www. kohsamui.org, that is the most visited web site about the region.

Mr. Lars Ydmark Managing Director Keywords: A Hotels & Resorts Management Group

www.swecham.com

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TSCC MEMBERS: individual Members

Individual Members

Mr. Ferenc Albert Kungsholms Hamnplan 7 SE 112 20 Stockholm Sweden Tel: +46 (0) 8 449 41 95, +46 (0) 70 587 36 59 Fax: +46 (0) 8 449 41 96 E-mail: ferenc@albertconsulting.se Web: www.albertconsulting.se

Mr. P. O. Dofenfalck 126/2, 2nd floor, Park Avenue Soi 12 Ekamai Road, Sukhumvit Soi 63 Bangkok 10110 Tel: +66 (0) 2382 3191-4 Fax: +66 (0) 2382 3190 E-mail: etonasia@loxinfo.co.th

Mr. Jonny Axelsson DRaj Residences 5A 16 Sukhumvit Road soi 20, Bangkok 10110

Mr. Goran Ehren 52/153 Tower Park (33B) Sukhumvit Soi 3, Klongtoey, Wattana, Bangkok 10110 Tel: +66 (0) 2655 1339 Fax: +66 (0) 2655 1339 E-mail: goranehren@yahoo.com

Mr. Christoffer Berg 20th floor, One Pacific Place 140 sukhumvit Road, Bangkok 10110 Tel: +66 (0) 2263 7228 Fax: +66 (0) 2263 7260 E-mail: Christoffer.berg@foreign.ministry.se

Mr. Peter Bjork Liberty Place Apt 517 42 Sukhumvit Road Soi 22 Bangkok 10110 Mobile: +66 (0) 89 774 0118 Email: peter@ccm.co.th

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Mr. Mats Holjo Denenchoufu 3-30-8 Ota-ku, Tokyo 145-0071 Japan Tel: +81 3 5778 0781 Fax: +81 3 5431 3573 E-mail: mats.holijo@powerlite.jp Web: www.powerlite600.com

Mr. Par Hollertz Windsor Tower 26A, 9 Sukhuvmait Road, Soi 20 Bangkok 10110 Mobile :+66 (0) 81 831 5537 Tel: +66 (0) 2261 2836 Fax: +66 (0) 2261 0910 E-mail: hollertz@ksc.th.com

Mr. Victor Hornfeldt 1/395 Supalai Park Tower 3, Floor 28 Soi Phaholyothin 21, Phaholyothin Road, Jutujak, Bangkok 10900 Tel: +66 (0) 86 907 1615 E-mail: victorhornfeldt@gmail.com

Prof. Dr. Toni Iverg책rd 24/1 Navathanee (Main Street), Serithai Road, Kunnayao, Bangkok 10230, Thailand Tel: +66 (0) 2376 1246 Fax: +66 (0) 2376 1246 E-mail: Toni@Ivergard.com

Mr. Stefan Jonasson 878/142 Moo Baan Narasiri Soi 54 Phatanakarn Bangkok 10250 Mobile: +66 (0) 9934 4784 Fax: +66 (0) 2936 1480 E-mail: Stefan.jonasson@th.flextronics.com

Mr. Bengt Juhlin JL & Associates Natural Place Suites, Suite 65 38 Soi Ngam Duplee, Rama IV Road, Bangkok 10120 Mobile: +66 (0) 81 827 0441 Tel&Fax: +66 (0) 2679 9630 E-mail: jlandassociates@gmail.com

TSCC MEMBERS: individual members

Mr. Bjorn Karlsson 162/1 Sukhumvit Soi 20, Klongtoey, Bangkok 10110 Tel: +66 (0) 2204 1456 E-mail: bjorn.karlsson@wilhelmsen.com

Mr. Patrik Kellmann 607/170 Lumpini Ville Onnut Rd Suan Luang Bangkok 10250 Tel: +66 (0) 2331 7983 E-mail : p_kellmann@hotmail.com

: Mr. Conny Klarqvist Nordic Plastic (Thailand) Co., Ltd. Estern Seaboard Industrial Estate 64/69 Moo 4.

Esie 9. T.Pluakdeang Rayong21140 Thailand Tel: +66 (0) 38 955 680-1 Fax: +66 (0) 38 955 682 Email: conny@nordicplastic.com Web: www.nordicplastic.com

Mr. Hakan Kolmodin P.O. Box 1, Tha Toom Mills Office Srimahapot, Prachinburi 25140 Tel: +66 (0) 37 208 800-40 Fax: +66 (0) 37 208 851 E-mail: kolmodin_h@advanceagro.com

Mr. Patrik Malmstrom The Parkland Srinikarin Bld. C, Fl. 16, 577/721 Moo 5, Samrongnua, Muang Samutprakran, Bangkok 10270 Tel: +66 (0) 8 5095 5470 E-mail : malmstrom_patrik@yahoo.com

Mr. Sven Mauleon OpenmindProjects Thailand Co Ltd 856/9 Moo 15, Tanon Prajark, Amphur Muang, NongKhai Thailand 43000 Tel: + 66 (0) 42 41 35 78 Fax: + 66 (0) 42 41 35 78 E-mail: info@openmindprojects.org Web: www.openmindprojects.org

Mr. Christer Nilsson Media Partner Co., Ltd. 4/41-2 Moo 3 Thanyakarn Village Soi Maiyalap, Ramintra Soi 14 (km.4) Bangkok 10230 Tel: +66 (0) 2943 7225 PCT # 1 Fax: +66 (0) 2943 7169 Email: christer@mediapartner.asia

Mr. Emanuel Nilsson 2345/119 A-space Condo Sukhumvit 77 Suanluang, Bangkok 10250, Thailand Tel: +66 (0) 89 449 0295 E-mail : emanuel.nilsson@gmail.com

Mr. Robert Rystrom Bangkok Condos & Apartments SBD Trading Co., Ltd. 19/102 Sukhumvit soi 13 Bangkok 10110 Thailand Tel: +66 (0) 2253 2663 Fax: +66 (0) 2253 2663 E-mail: admin@bkkcondos.com Web: www.bkkcondos.com

Mr. Charn Sophonpanich 27th Floor, 333 Silom Road, Bangkok 10500 Tel: +66 (0) 2230 1881 Fax: +66 (0) 2236 8988 E-mail: charn@compuierce.com

Mr. Sven Philip Sorensen Odinshojvej 76 Box 72 DK-3140 Alsgarde, Denmark Tel: +45 4142 0000 Fax: +45 4970 9134

Mr. Christopher Stafford The Lofts Yennakart-Apt 305 366/11 Soi Praram 3, Sub Soi 77 Chong Nonsri, Yannawa Bangkok 10120 Tel: +66 (0) 81 763 4199 E-mail: staffordedison@gmail.com

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TSCC MEMBERS: individual Members

Mr. Per-Johan Svahn MD Physician Gyesjogatan 37 575 96 Eksjo Sweden Tel : +66 86 70 45 008 E-mail : per-johan@svahn.biz

Mr. Olof Tranvik The Regent Royal Place One, Apt 2/273 Soi Mahadlek Luang 1 Ratchadamri Road Lumpini, Bangkok 10330 Mobile: +66 (0) 81 8464 033 Email: olof@inet.co.th

Mr. Nils Wright 90/88 Mantana, Ramindra 109 Bangchan, Klongsamwa BKK 10510 Tel: +66 (0) 81 931 7350 E-mail: nils@asia1sourcing.com Web: www.asia1sourcing.com

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TSCC MEMBERS: inDEX

INDEX A Akerblom, Robert........................................61 Albert, Ferenc.................................................68 Alm, Hakan......................................................60 Anaker, Staffan...............................................66 Anand, Gupta ,...............................................52 Andersson, Ingemar..................................62 Angwatanapanich, Metha.....................64 Attagowitwong, Wiyada..........................63 Axelsson, Jonny............................................68

J Janratana, Jirasak.........................................60 Jansom, Jarouk..............................................66 Janssens , Roby.............................................53 Jensen, Jimmy...............................................65 Jirathiyut, Vichai............................................65 Johansson, Joachim...................................60 Jonasson, Stefan...........................................68 Juhlin, Bengt...................................................68 Julin, Tomas.....................................................59

B Baertschi , Gabriel........................................52 Baumgarten, Dr. Ralf..................................57 Berg, Christoffer............................................68 Bhicharnchitr, Worachai...........................55 Bjork, Peter.......................................................68 Bluhm, Mikael Leon....................................57 Bonnor, Craig..................................................58

K Kaewchansilp, Dr. Soon...........................59 Karlsson, Bjorn...............................................69 Karlsson, Stefan.............................................62 Kekuewa, Rusty.............................................55 Kellmann, Patrik............................................69 Kennedy, Robert O.....................................61 Kijkanakorn, Supakorn..............................56 Klarqvist, Conny............................................69 Klingberg, Thomas......................................59 Klinger, Ross....................................................59 Klipratoom, Wallapa...................................53 Klose, Martin...................................................64 Kolmodin, Hakan.........................................69 Kosa, Zoltan.....................................................65 Kovacs, Jan Miklos.......................................59 Kraus, Duangjai.............................................58 Krusell, Marcus...............................................60 Kuhnke, Harald..............................................62 Kulchai, Lawan...............................................60

C Carlsson, Bo.....................................................55 Cederwall, Jan................................................62 Chalitapanukul, Ousra...............................57 Chantian, Ratiya............................................65 Chapman, Richard.......................................66 Chawalit.............................................................54 Chiaranussati, Sukanda............................61 Chodchoy, Attapon....................................53 Cholvanich, Viravat.....................................66 Chong , Koray.................................................52 Chuenkamrai, Rojana................................54 D Dahlstrom, Erik..............................................56 Damgard, Joacim.........................................53 Dofenfalck, P. .O.............................................68 E Egnelov, Per.....................................................63 Ehren, Goran...................................................68 Elisson, Harald................................................53 Ellegaard, Mai.................................................59 Eriksen, Pelle...................................................66 Eriksson, Jan....................................................66 Eriksson, Jan....................................................60 F Fagerstrom, Teddy.......................................63 G Gerdsen, Ton J.A...........................................61 Gross, Alain......................................................60 H Hallin, Eric.........................................................64 Hamre, Ole.......................................................55 Hansen, Niels Henrik..................................54 Heijstee, Lucien.............................................66 Helander, Jerker (Eric)................................69 Hogane, Janeric K........................................69 Holjo, Mats.......................................................68 Hollertz, Par.....................................................68 Horn, Michel...................................................58 Hornfeldt, Victor...........................................68 Hua, Seah Moon...........................................64 I Intara-Apai, Suyada.....................................57 Irvin, Garry........................................................58 Ivergård, Prof. Dr. Toni................................68

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L Laasholdt, Bent Peter................................57 Landy, Simon..................................................58 Leidstedt, Ann-Christine.........................56 Lenjesson, Hakan.........................................61 Lomback, Goran...........................................60 Luksanawimol, Gaysorn...........................59 Lundquist, Anders.......................................63 M Magiera, Stefan.............................................56 Malmstrom, Patrik.......................................69 Manokitjarunman, Sutti...........................59 Martin, Christophe......................................55 Mauleon, Sven...............................................69 Mauritzon, Anders.......................................69 Meesamanyont, Chavalit........................56 Mitchell, Jintamai.........................................59 Modig, Rolf Johanes...................................61 Muntzing, Pontus........................................62 N Nilsson, Christer............................................69 Nilsson, Emanuel..........................................69 P Palm, Hakan....................................................53 Palmqvist, Bo..................................................55 Parnsingha, Chanipa..................................54 Patthamadilok, Kornchanok..................62 Pedersen, Eric Christian............................62 Persson, Bjorn.................................................62 Peuhkurinen, Jani........................................59 Phupinyokul, Prapat...................................53 Pieper, Manfred.............................................58 Piyawannarat, Chaiyot..............................52 R Radencrantz, Kenneth..............................63

Rak-Intr, Phuriwat.........................................65 Raktabutr, Daranee.....................................69 Ranin, Kirsi........................................................54 Rajadurai, Joe.................................................54 Reinsch, William C.......................................56 Richardson, Bjorn.........................................62 Rindlisbacher, Simon.................................64 Rosborg, Martin............................................56 Rystrom, Robert............................................69 S Sanghan, Choosith.....................................65 Sanunsilp, Suraphol....................................59 Sawyere, Marcel............................................63 Sophonpanich, Charn...............................69 Sorensen, Sven Philip................................69 Sriutta, Pirapol................................................60 Stafford, Angela............................................58 Stafford, Christopher..................................69 Stokes, Paul......................................................69 Strunk, Dr. Paul..............................................64 Svahn, Per-Johan..........................................70 T Temander, Peter............................................54 Thananan, Kritikar “Eric”............................58 Thepper, Ulf.....................................................69 Theravithayangkura, Suraphong........66 Tjahjono, Ferry...............................................58 Tranvik, Olof....................................................70 U Utsahaphan, Porntip..................................64 V V., Suthida.........................................................58 Vagt-Andersen, Stig...................................57 Vatanaromya, Chantana..........................55 Viccars, David.................................................66 Vickery, Harold K...........................................55 Vimooktanon, Supanit..............................63 W Weegar, Jens...................................................69 Wongrojaree, Nantiya...............................59 Woodthanan, Schle....................................65 Wright, Nils......................................................70 Wunjina, Saranlux........................................57 Y Ydmark, Lars....................................................69 Yentharua, Praphan....................................64 Z Zarlimee, Christina Carlsson..................62

Join The thai-swedish chamber of commerce

BE A MEMBER OF THAI-SWEDISH CHAMBER OF COMMERCE

Thai-Swedish Chamber of Commerce

We hope you have enjoyed reading the Thai Sweden Review Magazine. Your next move is to become a Member of the Thai - Swedish Chamber of Commerce: • The Chamber provides many opportunities for Members to meet and network through a variety of functions and activities for Members to interact, gather and exchange information. You will have many opportunities getting useful feedback and advice from Chamber Members and other sources.

• Through the Chamber Members and Network you will get access to information, resources and support in key business areas for your benefit. Support which otherwise can be difficult to access. As a Chamber Member you will receive future editions of the “Best Practices Guidelines free of charge.

• The Thai-Sweden Review is a combined twice yearly Magazine & Yearbook Directory distributed free to all Members featuring interesting articles about business, trade and life style in both Sweden and Thailand. The Membership Directory provides details of all Members and other useful information.

• The Chamber website www.swecham.com is an interactive web site where you read about the latest news about Chamber activities and find other useful information. The many links provide useful intelligence within business and trade. Part of the Chamber web site will be specifically devoted to featuring the “Best Practices Guidelines” and the Second Home market.

• The Thai – Swedish Chamber of Commerce conducts an essential role within Thai Swedish business community in Thailand. Through its Membership of the Joint Foreign Chambers of Commerce in Thailand it identifies challenges and opportunities, seeking support in Thai Government policies to address these issues. This includes interaction with for example the Board of Trade, the Thai Customs Department, Immigration and Revenue Departments and Board of Investment also providing access to top officials in the Thai administration.

Sign up for Membership now by using the following Form faxing it back to +66 2354 5232 or sign up directly online at www.swecham.com – Join Us. We wish most welcome to the growing Network of the Thai-Swedish Chamber of Commerce.

Yours sincerely John Svengren Executive Director

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MEMBERShip categories

MEMBERSHIP CATEGORIES

Thai-Swedish Chamber of Commerce

1. Premium Member: These shall be juristic entities with an affiliation to Sweden / Thailand and a professional interest in Thai–Swedish relations, business and trade.

Premium Members will have their company profiles prominently featured in the Membership Directory.

Premium Member:

24,000 Baht per year (plus VAT)

2. Corporate Member These shall be juristic entities with an affiliation to Sweden / Thailand and a professional interest in Thai _ Swedish relations, business and trade.

Corporate Member:

12,000 Baht per year (plus VAT)

3. Individual Member These shall be persons with an affiliation to Sweden / Thailand and a professional interest in Thai _ Swedish relations, business and trade.

Individual Member:

5,000 Baht per year (plus VAT)

Registration Fee: 1,000 Baht * Please note member registration fee one time only

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MEMBERShip Application

MEMBERSHIP APPLICATION

Thai-Swedish Chamber of Commerce

I wish to apply for membership of the Thai-Swedish Chamber of Commerce in the following category: Premium Membership

Corporate Membership

Individual Membership

Business Details Company Name: ...........................................................................................................................................................................

Address: ...............................................................................................................................................................................................

Tel: ...................................................................................................... Fax: ................................................................................

Company E-mail: ............................................................................ Web site: ..................................................................

Registration No: .............................................................................. Year: .............................................................................

First Representative: .................................................................................................................................................................

Position: ................................................................................................................................................................................................

E-mail address: ............................................................................... Mobile: ........................................................................

Second Representative: .........................................................................................................................................................

Position: ................................................................................................................................................................................................

E-mail address: ............................................................................... Mobile: ........................................................................

The nature of my business: ...............................................................................................................................................

Our relationship to Sweden: .............................................................................................................................................

I was introduced to the Chamber by: .......................................................................................................................

Signed: .................................................................................................... Date: .............................................................................

CHAMBER USE ONLY: Payment Received on: .............................. by: ..........................

!

Approved: ............................................................. by: ..........................

Premium Corporate Individual Plus VAT 7%

24,000.12,000.5,000.-

Registration Fee

1,000.-

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MEMBERShip profile

Thai-Swedish Chamber of Commerce

MEMBERSHIP PROFILE For Presentation in the Chamber Magazine & Directory Company Name:

Photo Designate

Photo Alternate

Representative 1

Logo

Representative 2

Position Position ...........................................................................................

...........................................................................................

........................................................................................... ...........................................................................................

Below to be filled in by Corporate Members only: Products or services:

..........................................................................................................................................................................................................................................

....................................................................................................................................................................................................................................................................................................................................

....................................................................................................................................................................................................................................................................................................................................

Overseas companies represented:

...................................................................................................................................................................................

....................................................................................................................................................................................................................................................................................................................................

Background of Company (not more than 50 words, on a separate sheet) Board of Directors: (on a separate sheet) Registered Capital:

Annual Turnover:

.................................................................................................

Number of Employees:

...............................................................................

.....................................................................

Registration Year:

..................................................................

THAI - SWEDISH CHAMBER OF COMMERCE 34 C.P. Tower 3, 9th Floor Building A, Phayathai Road, Ratchathewi, Bangkok 10400, Thailand - E-mail: secretary@swecham.com

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Scania

Scania’s objective is to deliver optimized heavy trucks and buses, engines and services, provide the best total operating economy for our customers, and thereby be the leading company in our industry.

The foundation is our core values, our focus on methods and the dedicated people of Scania.

Scania’s modular product system, with a limited number of main components, allows a high degree of customization, while keeping down the cost of product development and production as well as parts management. Tailoring each vehicle to specific transport needs gives the customer better overall operating economy.

Scania Siam Co., Ltd. 999/19 M.9 Bangna-Trad Rd., Km.19, T.Bangchalong, A.Bangplee, Samutprakarn 10540 Tel. 02-7699200 Fax. 02-7699204 www.scania.co.th