Thai Sweden Review November 2012

www.swecham.com

Magazine for Thai-Swedish Chamber of Commerce

DR. SURAPONG TOVICHAKCHAIKUL MINISTER OF FOREIGN AFFAIRS OF THAILAND, IN Q&A SESSION WITH THAI SWEDEN REVIEW

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CONTENTS FOREWORD 6

Foreword by the President Message by Mr. Kenneth Radencrantz

ARTICLES 8

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Dr. Surapong on Thai Swedish Relations AstraZeneca Thailand “Taking Control of Our Future” Ericsson Thailand: A Swedish Management Success Story NishaVille is Growing Fact finding in Myanmar with TSCC in Myanmar Swedish H&M Brand Debuts in Thailand Swedish Charter Tourism Eco-Sustainable First in Asia:Sunwing Kamala was Awarded EU Ecolabel Certification

TSCC DIRECTORY 42

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Chamber Location Map / Embassies and Consulates Board of Governors Honorary Members / Premium Members Corporate Members Individual Members Alphabetic Index on All Members

ABOUT TSCC

Thai-Swedish Chamber of Commerce TSCC Members Value Propositions

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Cover

Q&A with Dr. Surapong Tovichakchaikul

Publisher Scandinavian Publishing Company Limited. 211 Soi Prasert-Manukitch 29, Prasert-Manukitch Road,

Chorakaebua Ladprao, Bangkok 10230, Thailand

Tel: +66 (0) 2943 7166 Fax: +66 (0) 2943 7169 E-mail: gregers@scandmedia.com

Thai Swedish Chamber of Commerce

34 C.P. Tower 3, 9th Floor Building A, Phayathai Road, Ratchathewi, Bangkok 10400, Thailand Tel: +66 (0) 2354 5229-31 Fax: +66 (0) 2354 5232 E-mail: contact@swecham.com

Editorial Committee Christer Nilsson, Niels-Henrik Hansen, Peter Bjork - tsr@swecham.com

Managing Editor Gregers Møller, gregers@scandmedia.com

Advertising Finn Balslev, finn@scandmedia.com

Graphic Design Supphathada Numamnuay, supphathada@scandmedia.com

Printing Advanced Printing Service Co., Ltd., Bangkok

IT’S A BIG

SMALL WORLD Away from home you’re not alone. It’s about making two people on two different continents feel like they are in the same room. And that begins with the people who connect almost half the population on this planet of ours.

FOREWORD

Welcome to the

Thai-Sweden Review Message by Kenneth Radencrantz President Thai-Swedish Chamber of Commerce

Dear Members,

Time flies and a new year is knocking on the door.

Looking back is not particularly elevating from a business point of view. USA is still having major financial problems and business is slow. It is the same situation within the European Union, where Greece is close to bankruptcy.

China seems to be one of the very few economic enjoyments with a GDP increase of 8%. Southeast Asia is doing quite well with 4-6% increase, compared to USA and Europe with mere 1-2% increase.

We have to be careful, though, when we make comparisons of this kind. If you jump 100 cm and increase 10%, you jump 110 cm, not particularly good. It depends on, who you are. If you jump 200 cm and make an increase of 10%, you jump 220 cm, very good and of championship class. In order to just increase 10 cm, the first jumper must increase 10% and the other one only 5%.

The challenge is, how long you can sustain an increase of 10%. It’s time for us to look forward.

Most surveys and forecasts indicate that the future lies in Asia, in particular in China and India, but also in the upcoming Asean Economic Community. In fact AEC may become the third largest market in the world, at least in terms of population.

Asia may see GDP increases of 4-8%, depending on country and willingness to adjust to increased market opportunities.

The US and European economies have passed the peak of its current growth cycle. The returns from monetary stimulus are diminishing and a growth rate of only 1-3% is expected.

We live in Asia and we support the aims of the AEC to create a common economic community. It will provide a range of improvements for ASEAN citizens and businesses.

We sincerely hope that the Thai Government will support the key areas of the AEC agreements: Free flow of Goods, Services, Investments, Capital and Labour.

Within this context, the TSCC as well as all other chambers of commerce in Thailand would encourage the Thai government to fast track implementation of the agreed AEC policies and ensure the various ministries and departments work towards developing efficient and transparent regulations and procedures for business operators.

We are of the opinion that any company, incorporated in Thailand and doing business in Thailand, regardless of its shareholding, should have equal treatment to any other Thai company in line with general free trade principles.

For many years the TSCC has taken active steps to support members with information, access to tools to understand what the AEC can offer for the benefit of their businesses and the Thai economy.

Our job is to advocate ministries, support and assist TSCC members. Now and in the future.

Best regards Kenneth Radencrantz

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DR. SURAPONG ON THAI SWEDISH RELATIONS

Dr. Surapong on

Thai Swedish Relations Dr. Surapong Tovichakchaikul, Minister of Foreign Affairs of Thailand, says in this rare Q&A session with Thai Sweden Review, that his Ministry is working on having Thai citizens exempted from visa to the Schengen area and that he appreciates Sweden’s support for this.

Dr. Surapong also mentions that Prime Minister Yingluck Shinawatra recently assigned him to act as a coordinator to work with concerned agencies to improve regulation – including visa or stay and work permits – to help facilitate foreign businesses and investment in Thailand.

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Visa free travel to Schengen

Sweden supports visa free travel for Thai citizens to Sweden and the European Schengen area. Sweden’s former Ambassador to Thailand, H.E. Lennart Linner, publicly stated this position when he paid his farewell visit last May to the previous Foreign Minister of Thailand.

Please elaborate Thailand’s position on this matter. For example, what actions has MFA taken to promote lifting the visa requirement for Thais to the Schengen area? What is your take on EU’s response to this initiative to move Thailand to the list of countries that enjoy visa free travel to the Schengen area? What can Sweden do more to achieve a positive outcome? Have you discussed a bilateral solution to this problem with Sweden?

Dr. Surapong: “Thailand has unilaterally granted visa exemption and visa on arrival for shortterm stay in Thailand for EU citizens.

We, therefore, hope that holders of Thai ordinary passports would be exempted from Schengen visa requirements and have approached our relevant EU partners to consider this.”

“We hope the Schengen members will see the benefit of easing travel requirements for Thai business people and Thai tourists by waiving Schengen visa requirements. We are appreciative that Sweden supports the waiving of visa requirements for Thais which is crucial because every member of the Schengen area will have a say on this matter.”

Joint Plan of Action

This spring Sweden´s Foreign Minister Carl Bildt said that a renewed Joint Plan of Action (JPOA) between Sweden and Thailand is being composed and expected to be signed in the near future, according to press release from Sweden’s MFA, following Mr. Bildt’s

visit to Thailand. What is the status of the renewed JPOA, and what is new in it compared to the original JPOA that was signed in January 2006?

Dr. Surapong: “I had the pleasure to receive H.E. Mr. Carl Bildt last April, and we discussed about the importance of the new ThaiSwedish Joint Plan of Action. This new Joint Plan of Action is an important tool that will drive our already excellent bilateral relations to another level.”

“The Thai side has finished reviewing the first Draft of the Joint Plan of Action and sent it to the Swedish side. We expect to receive comments from the Swedish side soon.”

Regulations hampering business

The Thai Swedish Chamber of Commerce has observed that every short-time business visitor to Thailand breaks the law. Why? Because formally you need a work permit to make a business visit. Why can Thailand not extend specific business visas for these visiting business guests and scrap a regulation that is almost never enforced?

Dr. Surapong: “The Government is well aware of some inconveniences faced by foreign business people wishing to do business in Thailand.

The Prime Minister herself has recently assigned me to act as a coordinator to work with concerned agencies to improve regulatory regimes - whether they be visa or stay and work permits - and help facilitate foreign businesses and investment in our country.

“The issue you raise was indeed one of the issues addressed in a meeting on 25 October 2012 that we had with relevant authorities, namely the Ministry of Interior, Immigration Bureau, Thailand Convention and Exhibition Bureau

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DR. SURAPONG ON THAI SWEDISH RELATIONS

We are appreciative that Sweden supports the waiving of visa requirements for Thais which is crucial because every member of the Schengen area will have a say on this matter.

and especially the Ministry of Labour (MOL). As the issue on a work permit requirement for a short-time business visitor is governed by the Working of Aliens Act B.E. 2551 (2008), the Department of Employment of MOL, who is the sole agency responsible for this area, has proposed to seek legal advice from the Council of State on how to resolve this impediment to the business environment in Thailand.”

“In the meantime, there is an exception to the regulation which means that a work permit is not required for business visitors who need to enter Thailand to conduct necessary and urgent business for a period of not exceeding 15 days. However, they have to inform MOL of the purpose by fax or at the MOL counter open 24 hours at the Suvarnabhumi Airport.”

Ragunda memorial

Sweden has seen an increasing number of Thai students over the past few years that pursue education at university level in Sweden. Also, Swedish students in Thailand are growing in numbers. How does the MFA view this development and what would you like to do to further promote Swedish-Thai relations in the field of education?

King Chulalongkorn Memorial in Bispgården, Ragunda, Sweden, was erected in the late 1990s to commemorate HM King Rama V’s visit to the small community of Bispgården in Ragunda, northern Sweden on 19 July 1897. The pavilion is open mid-May to mid-September and with the exception of 23 October very few events are held off-season. This means that it is idle for a long part of the year. Is the Ministry of Foreign Affairs engaged in a dialogue with Ragunda municipality, who maintains the memorial, on how to further develop the memorial with more facilities, for conferences, library, etc.?

Dr. Surapong: “We recognize the importance of peopleto-people connectivity and encourage people to people exchanges with every

Dr. Surapong: “There are two major events held at the Pavilion every year which are entered as prominent items in the agenda of

Increase student exchange

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country. We are happy to see more Swedish students studying in Thailand.”

“However, since the end of 2011 when Sweden began to collect tuition fees from foreign students, we have seen a dramatic decline in the number of Thai students going to Sweden. We believe that this situation would improve and lead to greater exchanges between our peoples if the Swedish government grants more scholarships to Thai students in fields that Sweden has expertise such as science and technology, alternative energy, and design.”

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our Ambassador to Stockholm. First a ceremony and cultural festival on 19 July to commemorate the Royal visit of King Chulalongkorn to Ragunda in 1897.

Second a ceremony to lay wreath and pay tribute to King Chulalongkorn on 23 October, the day of his passing away.”

“While the Ragunda municipality plays a major role in maintaining the Pavilion, the Thai Foreign Ministry is seeking to provide financial support for a restoration project of the Pavilion.”

Close contacts

What Thai-Swedish events will the Ministry of Foreign Affairs participate in over the coming 12 months? Are there bilateral or multilateral areas where you would welcome a dialogue with Sweden?

Dr. Surapong: “Thailand and Sweden have long enjoyed close and cordial bilateral relations. The Ministry of Foreign Affairs is constantly engaged in dialogue with the Swedish Embassy in Bangkok. We collaborate on a wide range of activities, and our Embassy in Stockholm works closely with the Swedish Foreign Ministry to enhance our already excellent bilateral relations as well.

At the multilateral level, Thailand and Sweden also enjoy great cooperation and mutual support. For example, both sides have exchanged votes in various UN elections.”

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ASTRAZENECA THAILAND “TAKING CONTROL OF OUR FUTURE”

AstraZeneca Thailand Taking Control of Our Future When Dr Reginald Seeto, the Executive Vice-President of Corporate Development and Strategy for MedImmune, the worldwide biologics business of multinational pharmaceutical company AstraZeneca (AZ), was asked in which of the 60+ countries where the company has operations would he like to serve an expatriate assignment as the Country President, without hesitation, he replied “Thailand”. Now, having been in the position for almost two years Dr Seeto – or Reg as he prefers to be called – speaks about his time in Thailand, his achievements with AZ Thailand, and what lies ahead for the company.

By Andrew J. West

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Since taking over as Country President, what have you achieved?

Thailand is a challenging market. The day I arrived, we were already behind budget by more than 10 per cent, the market was declining and with increasing cost containment. However this was not always the case and from 2000-2007 there was significant high double digit growth for the market. Over the last five years (2008-12) the dynamics have changed and continue to be tough for branded companies.

After starting, I undertook an extensive review of the business and expected future market, after which it was determined that in order to build a sustainable and competitive organisation, we needed to focus on areas where we could be competitive and win, and evolve our overall business model to be more efficient and effective than our peers. To be successful we did not need to be the biggest but the best in the areas where we competed. For example we plan to be #1 company in cardiovascular medicine in Thailand.

As a pharmaceutical company operating in Thailand, we have differentiated ourselves in the market place by putting a real focus on people. For example, during the floods last year, we wanted to make sure we were more flexible and more generous than any other pharmaceutical company. We knew it would hit the bottom-line in an already tough year but we made the decision to put people first as more than half our employees were directly or indirectly affected by the worst floods in more than 50 years.

Support of our staff included providing flexible working hours, giving interest free loans, paying for house repairs, paying for accommodation in all locations, and giving staff time off to volunteer to help out the community by, for example, cleaning flooded hospitals.

We benchmarked ourselves vs. what our peers were doing to ensure that we were doing more for our people. As community support we raised more than two million baht through the global AZ Network by using online social media and asking each AZ employee around the world to donate 30 Baht (one dollar). Funds were donated to the Thai Red Cross for Flood relief and repair post floods. This was the first time such a global initiative had been done at AZ. In terms of achievement 2012 will be the first time in five years that we will achieve our sales target. In fact, not only will we achieve, but we will exceed target. We are the #1 country above target in Asia Pacific (in absolute terms and percentage). This is a great achievement for the Thai organisation. Also for the first time in AZ Thailand’s history

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ASTRAZENECA THAILAND “TAKING CONTROL OF OUR FUTURE”

we won the Regional Vice-President Award for Leadership which the entire organisation deserves credit for.

The changes that were started in 2011 were not easy including reducing my management team from 13 to 7 direct reports and proactively restructuring our field organisation to be more flexible with a new business model. Notably these changes were implemented during our annual people survey. However what impressed me about the leadership team and organisation is that we actually achieved our best annual people results in more than five years during this change with improvements in every single category.

It was well managed, communicated and in reflection the organisation was ready for change.

As we started this journey to build a sustainable and competitive organisation that was focused on caring for our people we branded this journey as “Taking Control of Our Future” especially with the uncertain external environment. I am very proud of what the Thailand organisation has been able to achieve and they should be proud of what they have accomplished in 2011 and 2012.

What do you have planned for the rest of your tenure?

I’ve always known that I would be here for a limited time. I have accomplished most of my incoming goals and was recently reminded I am now the second most tenured incumbent Country President in Asia-Pacific. The company is well positioned and it would be fantastic to have a Thai leader for the country operations. There are so many talented local leaders that we need to make sure we create significant opportunities for them.

In the meantime, I will continue to focus on developing the next generation of leaders and for these leaders to be flexible and adaptable enough to deal with this changing market, and to make good real-time decisions to achieve our goal of being sustainable and competitive. One recent decision was to invest in expanding our sales force to strengthen the foundation to be #1 in cardiovascular medicine by 2015.

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Apart from helping with the floods, what other CSR projects is AZ engaged with?

AZ is committed to being a strong community supporter of the Thai community. Support will come across a range of financial and non-financial programs. Many initiatives are initiated by staff and others are driven at a company level. We believe it’s important to involve staff and we are continuing our program to have staff participate in the worthy community projects so that we can give back to Thailand. We believe in access to our innovative drugs and for instance have patient access programs as part of our oncology portfolio.

What changes will take place in the Thai marketplace and how can AZ position itself in the changing environment?

The pharmaceutical industry is very dynamic and going through significant change. These changes often come fast and as an industry we are often reacting to this change. All governments around the world, Thailand included, are facing increased financial pressures and this has placed pressure on healthcare budgets and expenditure. There are a broad set of measures that have been introduced looking at containing cost and these will continue. Recently, for example, the

government requested price reductions for drugs from all companies. Our goal as a global company is to continue to bring innovative and best in class drugs to the Thai people. AZ is best positioned by bringing high quality drugs that can deliver meaningful differences. While doing this we continue to find ways to be as efficient as organisation as possible and to be flexible with market changes.

Importantly, we anticipated these now market changes and have been proactive by, for example, increasing our emphasis on our representatives carrying multiple products and understanding the dynamics of each account. We were the first to move to a multiple product model for key products in different therapeutic areas. Recently, a competitor Country President called me to say AZ had the most efficient and effective sales force in Thailand after commissioning a review of sales forces in Thailand. At the time we made the decision it was not easy being the first to make such a move but it’s important to evolve in a market that is constantly changing if we want to take control of our future.

How can the Thai population, which lives in an emerging economy, access essential AZ drugs, and what can the government here do to help?

We have drugs on the national list of essential drugs (NLED) which all patients in Thailand can access but we also have several drugs which are not on the list yet (as they still have a waiting period and/or there are no generic equivalents).

However we have worked with the government authorities to increase the availability of these treatments by developing a single and lower price for patients. As part of this process, many of our key products were successful in achieving this single pricing designation.

This has made it easier for hospitals to order these drugs as they have achieved this designation. We provide a patient access program and also have a donation program based on requests that we receive. The government and industry need to continuously find new ways to help patients get the best treatment.

ERICSSON THAILAND: A SWEDISH MANAGEMENT SUCCESS STORY

Ericsson Thailand:

A Swedish Management

By Miklos Bolza

Success Story

S

ince arriving from Sweden, Mr Joacim Damgard has helped strengthen and focus Ericsson (Thailand) Ltd as President & Country Manager.

His effective management strategies have bolstered company revenue, staff motivation and corporate vision.

“My advice would be to build trust, to listen, and to create platforms for communication. Don’t force change but allow others to instigate change. Lead from behind rather than in front,” said Mr Damgard while talking about the keys to his success.

Having never worked in Asia before, Mr Damgard joined Ericsson (Thailand) in January 2010 solely from a European standpoint. In this challenging new environment, success was mainly attributed to thinking differently, while fitting in with the culture and expectations of local staff. Since then, his fresh ideas and open approach have helped take Ericsson to new heights.

Industry Difficulties

Over the past five years, the biggest issue in Thailand’s telecommunications sector was the endless string of negotiations and unsuccessful auctions for the nation’s 2.1GHz 3G network licence. Without the necessary structural components in place, Mr Damgard still had to find a way to motivate his

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staff and decide on a clear corporate direction. Without an official license or any government permission, it was difficult to conduct business in the regular manner.

In order to succeed, Mr Damgard had to keep an open-minded point of view while looking at both a business and customer perspective. Focus was on leadership, motivation and corporate strategy. Additionally, he took every opportunity to learn about and contribute to the new culture and work environment.

Finding Direction

Before he could understand the company’s possibilities and capabilities, Mr Damgard had to gain the acceptance and trust of his staff. Here a strong leadership team was required which could only be gained through a culturallysensitive management approach.

“Change in Thailand is not easy but I needed to make some changes because of the situation we were in,” Mr Damgard noted.

Instead of making modifications directly, he chose to act from behind the scenes, working with a leadership team that was committed to the organisation and Mr Damgard as the head. The capability of open debate was also important, as making suggestions, giving opinions and asking questions would then

boost the self-confidence of the team.

This group of staff also had to be aware of their capabilities and limitations to work together more efficiently for the company.

To set up this well-oiled team, some major restructuring had to be done.

50% of the original leadership team was changed as Mr Damgard brought in new personnel who had the right attitude and mind-set.

These alterations showed that he was willing to listen to his employees’ opinions through the leadership team as they formed the company’s direction. It also unlocked the team’s competence and willingness in a manner that would not have been possible otherwise. With a free expression of views, expectations and ideas, this then stimulated innovation in the company.

“I’m not doing it for myself. I’m doing it for the business,” Mr Damgard said as he explained the reason for this major restructuring.

These changes also boosted trust, allowing Mr Damgard to work closely with his team to achieve their corporate goals. In the Thai culture, getting the group’s views is important. Probing, asking for opinions and reaching a team conclusion are all essential to reaching goals and avoiding pitfalls. To save face, this open debate is done in private so that the team is seen to have one voice outside of the meeting room.

TSCC - THAI SWEDISH CHAMBER OF COMMERCE

A workplace is a place where people spend a lot of time. If you don’t have a nice environment with plenty of fun, laughter and those more social things, then it’s a prison.

Connecting the Workplace

These open communication platforms were extended throughout Ericsson (Thailand) in the form of direct emails, focus groups, surveys and staff meetings. By giving employees the opportunity to express themselves, Mr Damgard managed to boost the morale of the company at a very difficult time.

“It was important to show that I’m not the business. I’m simply part of the business,” Mr Damgard said.

Because of this, he makes sure to interact with his staff regularly, visiting each department and keeping in touch with as many people as possible on a daily basis. This bonding is important, especially in times of crisis such as the Japanese tsunami of 2011. This event disrupted Ericsson’s supply chain and several major company projects for approximately six months. Open communication and clear leadership calmed down employees and boosted confidence while these issues were being solved.

The same attitude served to stabilise the company during the Thai floods of 2011. While the office was moved to Pattaya, crisis management teams were set up and daily conference calls made to ensure that Bangkok employees still had homes, food, etc.

By looking at the company as a whole, and by paying attention to

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ERICSSON THAILAND: A SWEDISH MANAGEMENT SUCCESS STORY

the needs and ideas of his staff, Mr Damgard was able to strengthen the internal fabric of Ericsson (Thailand), engaging and stimulating his employees during some very difficult times.

A Better Business Strategy

With a strong leadership team behind him, Mr Damgard had to decide where Ericsson (Thailand) was headed in the future.

“Focus and strategy are really about saying no,” he noted.

At the time, the company was promoting a great many products and services. Mr Damgard decided to bring the business back to its core strengths, building on what the organisation was already well-known for. Thus, the focus switched back to 2G and 3G radiobased stations and their surrounding networks. This gave Ericsson (Thailand) a clear vision, taking away many of the disturbances that had been slowing it down previously.

Growing Pains

Through of all these initiatives, Mr Damgard then secured two major deals in 2011. Overall, the company’s total revenue has significantly grown since he started in 2010.

Because of this rapid growth, additional recruitment was necessary and Ericsson (Thailand) grew from 200

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to 500 staff. Maintaining communication and motivation was difficult at this time as new employees were recruited and inducted into the company. As a result, motivation and engagement started to drop during the spring of 2011.

The solution to this was to rectify the work-life balance and alleviate stress by hiring even more people. A “Healthy Life, Healthy Work” programme was also set up. This then led to a more relaxed office environment for the company’s staff.

Customer Engagement

Another solution to the dropping survey results was the creation of new client engagement initiatives. Arrangements were made for staff, mostly from Ericsson’s back office, to be taken around customer sites so they could see the real-world implications of what they were doing and gain a sense of scope.

As counterparts from each company met for the first time, employees gained more knowledge and insight than if they were simply shown a slide-show or PowerPoint presentation.

Giving Back to the Community

Ericsson (Thailand) also increased its focus on Corporate Social Responsibility (CSR). During the 2011 floods in Thailand, Ericsson’s staff members

were still committed to their clients. In fact, the best gained internal recognition within the company as a result.

Employees also volunteered to deliver food to flood victims. This served two purposes: it boosted staff morale as they gave back to society and it reflected the values of the organisation.

“We are a part of the world. We are a global citizen with the means to make a positive contribution,” Mr Damgard said as he explained Ericsson’s viewpoint.

This attitude is a prime reason why people choose to work for Ericsson.

This kind of employee branding attracts employees who care about the next generation and want to give something back when it comes to the environment and sustainability.

A Focus on Fun

Mr Damgard also believes in creating a relaxed, friendly atmosphere within the workplace. With initiatives such as Casual Friday and water fights during Thai New Year, he hopes to continually boost staff motivation and engagement.

“A workplace is a place where people spend a lot of time. If you don’t have a nice environment with plenty of fun, laughter and those more social things, then it’s a prison. You need to realise that the boundaries between home life and work life are merging,” Mr Damgard advised.

NISHAVILLE IS GROWING

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NishaVille is Growing NishaVille Residence is the latest addition to the NishaVille village in Huay Yang near Prachuab Kirikhan. It includes 36 condo and 6 luxury villa residences that are offered for sale.

By Joakim Persson

T

he next phase of the NishaVille area in Huay Yang in Prachuap Kirikhan province is now ready.

The new phase, NishaVille Residence, includes 36 condo and 6 luxury villa residences for sale.

The whole NishaVille area is a beachfront residential resort village in very pristine waters developed by Kij Development. The project has been awarded Best Boutique Developer Thailand Property Awards 2008 and Best Villa Development Hua Hin 2009 and already counts many Swedish residents.

Thai Sweden Review talks to Lars-Åke Persson, the Swedish sales manager of the project.

“Huay Yang is simply unique,” says Lars-Åke Persson, who is no newcomer to Huay Yang. Since 2005 he has in various ways been involved in brokerage of houses and apartments in the area.

“Initially I was the customer service manager on site for Thailandfastigheter during 2005-2007, followed by an own company during 2008-2012. Since a few months back I am the sales manager at NishaVille,” he explains.

Elaborating on what makes Huay Yang so special, he explains: “For me, it has a lot to do with the people here. They are wonderful - both the locals and the foreigners residing here. And then of course the setting – so beautiful – and far away from the tourist destinations crowds and nightlife buzz.”

“Here you find a relaxing, laidback lifestyle with lots of life quality. No vendors on the beach that stretches for miles.

The coconut palm trees, the excellent service available, the social life among the residents… I could go on,” he says.

Strong Swedish connection

Huay Yang enjoys a strong connection to Sweden as somewhat of a Swedish village. The nearby resort town of Hua Hin north of Huay Yang is also very popular as residence and vacation destination among Swedes and other Northerners.

The boom of the area was in 2003 – 2007. Since the financial crisis in 2008, the development has slowed down – but far from standing still, Lars-Åke Persson explains.

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NISHAVILLE IS GROWING

“The last few years have been more wait-and-see but we actually see really good buyer interest all the time.

Those who decide to invest are those wanting to fulfil their dream and first and foremost see it as an investment in their own wellbeing.”

“I think the players that have come as far as having their projects more or less completed have good opportunities to sell. There are many Scandinavians wanting something on their own and they should not risk buying something that takes long time to complete,” he adds.

NishaVille Residences

The new NishaVille Residences project has something really good on offer for those seeking best possible quality in the best possible environment. The resort environment offers a setting that elicits calmness and harmony. The beachfront position with a temple and national park as neighbours combined, guarantees that this package remains intact.

On-site restaurants, a shop, a spa, conference facilities and activities enhance the overall offer in enabling homeowners to earn rental incomes.

Within the resort there will also be smaller bungalows in the future enabling also larger groups to book this resort.

Factors for growth

According to Lars-Åke Persson, the

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world economy and national Thai politics are the main factors that affect NishaVille’s opportunities to sell and continue developing the plans for the resort village.

“A stable economy and relative calm on the political front will boost buyer confidence. On a 300-kilometre long coastline this is the bridgehead with an established colony of “Western settlers”. NishaVille and Huay Yang have great potential for the future,” he says.

The main target groups are Scandinavians but also other nationalities where individuals are seeking what NishaVille and Huay Yang can offer and find this environment appealing. To reach new and prospective clients, he is using in particular the Internet and NishaVille’s own web site.

“Quality, tranquillity, harmony and quality of life directly connected to the beach. That is our main selling point: An investment for the future, both financially and for one’s own wellbeing,” he says.

Investment return

NishaVille phase one is also operated as hotel (NishaVille Resort & Spa). How is the revenue stream for the home investors who have opted to join the rental pool so far?

“Revenues have increased from year to year and it has been a process

where these things take time to build.

Some groups wanting to book were not able to, due to not enough capacity but it will get better now when also the apartments are finalised. So in the years to come the rentals can reach the level one could expect,” Lars-Åke Persson replies.

“Tourism as such is likely to increase from Hua Hin and southwards but the distance speaks for that Huay Yang won’t see too fast development. Most services and facilities needed are already available today. As for shopping we have Hua Hin at a perfectly safe distance when one wants to experience the anthill with a wide range of shops, dining etc.”

Personally, Lars-Åke Persson would not like to see tourism and property development in the area beyond what the special charm of the area can sustain.

“I hope Huay Yang won’t turn into the way things have in some other places - with too fast exploitation,” he says.

“Huay Yang is a place for resort homes and apartments where we should not see hotels and resorts get established for mass tourism and charter trips. There could emerge more areas like the one today, but I am confident Huay Yang as it is will maintain its current charm and increase in popularity.”

SOME THINGS NEVER CHANGE

THE WORLD HAS CHANGED a bit since we started back in 1937. Over the years, we’ve helped nations increase their readiness in a world that constantly poses new challenges for corporations and civil security authorities alike. And we couldn’t have done it without change.

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So we’ve changed technology. And it’s changed us. There’s really just one thing that remains the same. After more than 70 years, we are still challenging the laws of nature and pushing the boundaries of the possible.

Some things never change.

FACT FINDING IN MYANMAR WITH TSCC IN MYANMAR

Fact finding with TSCC IN

Myanmar A fantastic country and a great people which offers huge business opportunities in all sectors but also bigger than normal risks. Those are some of the conclusions from the fact finding trip to Myanmar of the Thai Swedish Chamber of Commerce.

By Kim Birkkjaer Lund

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www.swecham.com

W

hen is the right time to enter business in Myanmar? Foreign investors are queuing up for getting into business in Myanmar. Japan has been eager to get in with massive investments after the Myanmar government has opened the door and committed itself to democracy and China has been there for years, not paying much attention to absence of fundamental human rights. Has Swedish companies slept over when not a single

Swedish company has own branch in Myanmar?

The answer is as simple as it is short: No. And maybe it is still too soon, according to Peter Björk, Executive director for Thai-Sweden Chamber of Commerce (TSCC).

“I am totally convinced, especially after this trip, that there is no need to rush. Actually we asked some of our speakers with Myanmar experience, if it still is too early to get in with investments,” says Peter Björk It was his second trip to Myanmar.

Peter Bjork writing in the guest book, Fame Factory

TSCC - THAI SWEDISH CHAMBER OF COMMERCE The whole delegation from Swecham from left Peter Bjork TSCC, the Swedish Consul Dr Myint Han, Ingvar Krook Swedish Foreign Trade Association, Jan Eriksson Spica - Husqvarna, Jarl Hallberg munkfors, Burint Opassetthakul Volvo Group, Fredrik Bergman Diakrit, Ross Klinger EQHO, Jakkrapong Santirat Volvo Group, Peter Andersson RB Series and Olle Berggren Munkfors

He believes that it is wise to go there and makes contacts, but warns against being caught by the hype to be first.

The foreign investment bill was not yet approved by the parliament when TSCC was visiting (The parliament approved the bill 1. November and it still hasn’t been approved by the President by our deadline) and lack of legislation is not the only obstruction Peter Björk sees for first movers.

“A lot of things are still missing: Office spaces, homes for expats, infrastructure, banking and finance

systems for overseas transactions, education systems just to mention some.”

Office prices doubled

10 persons representing a mix of small, medium and big companies, the Swedish Foreign Trade Association and TSCC participated in the fact finding tour. They spend four days visiting companies and the Myanmar Chamber of Commerce and had three experts giving seminars on specifics such as “tax and legislation”, “The real estate

market” and on the overall perspective of investing.

“You can have business seminars in Bangkok talking about doing business in Myanmar but it is quite different to actually be there and meet local business representatives.”

The expert in real estate, Anthony Picon from Colliers, told the participants that the supply of office space in Yangon equals one single skyscraper in Sathorn, Bangkok, and that prices had more than doubled from 30 USD per square meter to 75 USD in a year, and he expected

Discussions with the Republic of the Union of Myanmar Federation of Chambers of Commerce and Industry (UMFCCI)

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FACT FINDING IN MYANMAR WITH TSCC IN MYANMAR Visit to Fame Factory that produces Herbal Medicines in Hlaing Thar Yar City of Industry, Yangon.

To the left Jarl Hallberg Munkfors and Olle Berggren Munkfors middle.

them to double once more to 150 USD as developers are holding back because of the uncertainty.

“We were told that foreign companies will be allowed to lease on 50 years contracts with two time 10 years extension options but it is only expectations, no one knows for sure,” says Peter Björk.

business has been protected against competition for 60 years, making some nervous for opening to much up.

“They are welcoming foreign investments and they are open to foreigners but at the same time they want to protect their own business,” tells Peter Björk.

No proper banking system

One of the invited expert speakers Luc De Waegh surprised with a very personal and committed speak on Myanmar’s sincerity in its wish for becoming a part of the world after years of isolation and their eagerness for development.

It was a speech in line with the participant’s discussion on Corporate Social Responsibility (CSR) as a part of the right investment strategy.

“The CSR perspective seems to be as important for Myanmar as it is for our members. After Myanmar has been locked out from the world for decades, we have to see ourselves as partners and maybe even helpers who care about both the country and its people.

Companies main purpose is of course to

For Peter Björk it seems like Myanmar wants to build their own model for foreign investment and not trying to copy Singapore, Thailand nor Vietnam models. One of the big obstacles for investments and business is the lack of a proper banking system for overseas payments.

“The banking system isn’t up to standards making it difficult to transfer money in and out of the country in a proper manner. 800 companies in Myanmar use Singapore banks to be able to do business and transfer money.” This is however set to be improved soon when new regulations for the banking sector will be launched.

There is also some reluctance. Local

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Partners or even helpers

make money but good CSR politics is a long term investment.”

A tangible offer

Some has asked why TSCC made their own visit to Myanmar instead of waiting for a high profile visit as the Swedish Prime Minister Fredrik Reinfeldt’s visit in November, but as a local Thai-Swedish chamber Peter Björk find it important to give the chamber’s member tangible offers.

“When we started planning this trip, there were no specific plans for a top level visit. Now a Swedish delegation headed by the Prime Minister goes there and that is fantastic, and of course it doesn’t compete with what we are doing.”

Peter Björk considers the fact finding visit a great success. Several participants had separate meetings with either established partners, as the represents from Volvo who met with their local importer, others met with potential future partners.

“I am convinced that we achieved our goals with this trip. We got first-hand knowledge and we made new contacts.

We will certainly be back with more initiatives on Myanmar for our members.”

SWEDISH H&M BRAND DEBUTS IN THAILAND

Swedish

H&M

Brand debuts in Thailand Officially opened on 29 September 2012 at Siam Paragon Shopping Centre, the first Swedish H&M (Hennes & Mauritz) in Thailand has created a craze among fashionistas in Bangkok, one of the fashion capitals in Asia.

By Wachiraporn Janrut

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D

espite the fact that Thailand’s first H&M store has just opened in Bangkok, the Swedish brand is clearly not new to Bangkok shoppers. This can be seen from the success of the recent grand opening of H&M’s Thailand flagship store, which was marked with a large crowd of Bangkok shoppers queuing outside the shopping mall in the rain hours before it opened. It looks as if the brand was something that Bangkok shoppers had long been waiting for.

H&M Opening in Thailand

In a two-storey flagship store of over 3,200 sqm at Siam Paragon, H&M celebrated its grand opening in style in the presence of Thailand’s best-known celebrities and notables in the fashion industry who were treated to freeflow sparkling wine and canapés while peeking through a range of the brand’s collections, including the latest collection from Autumn/Winter 2012.

At the opening event, Thailand’s top DJs, DJ Buddha and DJ Plerny, spun upbeat music including R&B to HipHop to boost the high-energy shopping atmosphere.

H&M has expanded exponentially in

TSCC - THAI SWEDISH CHAMBER OF COMMERCE

H&M’s store at Siam Paragon

recent years with almost 2,600 stores spreading across 48 markets worldwide.

In Asia, the brand has stores in Japan, South Korea, China, Hong Kong, Singapore, Malaysia and now Thailand.

After the success of opening its first store in Thailand, H&M opened its second store in the kingdom on 10 October at The Mall Bangkapi. The third H&M store will soon open at CentralWorld in Ratchaprasong.

Hthai Company, a franchiser of H&M Thailand and Indonesia

Owned by Singaporean businessman J.S. Gill, Hthai Company is a franchiser of H&M in Thailand and Indonesia. The company plans to open the first H&M store in Jakarta in the beginning of 2013.

Apart from H&M, Mr. Gill operates about 300 shops ranging from sports, fashion to active lifestyle brands such as Billabong from Australia and Nautica from the U.S. The opening of H&M in Thailand is a part of the company’s plan to open 300 stores this fiscal year.

According to the company’s website, H&M’s concept is to offer customers unbeatable value by offering fashion and quality at the best price. The brand is also known for its fashionable designs

which are loved by fashionistas all around the globe.

H&M’s Global Head of Design

Swedish Anne-Sofie Johansson, H&M’s Head of Design based, leads the design of H&M globally. Based in Sweden, she shares her views on H&M’s fashion and the launch in Thailand.

“It is very exciting to see so many eager customers waiting for us to open our first store, and to see that our business concept also works so well in Thailand,” says Anne-Sofie Johansson.

Anne took an interest in fashion since an early age. In fact, she has been a customer of H&M brand since her childhood. While she was studying in fashion and advertising in Stockholm, she worked at the H&M store in Sweden.

“When I was a little girl, I asked my mother to take me to shop at H&M. I’ve always enjoyed the shopping experience and always been interested in fashion.

My first job was actually at H&M,” says Anne.

Aiming to reach the whole family including women, men, kids and teenagers, Anne says that H&M’s designs are created at the Head office in

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SWEDISH H&M BRAND DEBUTS IN THAILAND

Sweden, covering everything from the basic items to the latest fashion.

“Though the design is done in Sweden, we take inspiration from around the world. Fashion today is global and we offer trends and fashion for the global market,” says Anne.

Nevertheless, the Swedishness of H&M lies in the company’s management and approach. “We have a flat organisation here. Our core value is ‘keep it simple’ which I think is one of our keys to success,” says Anne.

Anne reveals that the latest H&M fashion is the highly anticipated ‘Masion Martin Margiela’ collection to be launched globally including in Thailand on 15 November 2012.

The Masion Martin Margiela collection offers over 100 avant-garde pieces such as draped silhouettes, hitched up skirts, soft turtleneck jumpers draped loosely at the seam, and accessories like skinny belts, wedge boots with clear Perspex heels and necklaces with hair lock pendants.

“I know that there are many fashion conscious people in Thailand, and I am very happy that we have finally arrived,” says Anne.

Slave-labour allegation

Anne-Sofie Johansson, H&M’s Global Head of Design

Though the design is done in Sweden, we take inspiration from around the world. Fashion today is global and we offer trends and fashion for the global market.

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Despite its successful business expansion, H&M has recently faced accusations that it uses ‘slave labour.’

In October this year, a documentary broadcasted on Swedish television channel TV4 alleged that H&M subcontractor’s factory in Cambodia paid its workers such low wages that they had to borrow money to buy food.

The programme reported that workers were paid a monthly salary of 500 kronor (approximately 58 Euros or USD 75) for a 70-hour work week, according to news agency TT. However, H&M’s Chief Executive Karl-Johan Persson objected to the allegation.

“It’s completely incorrect,” he said to Swedish Daily Expressen.

Swedish TV4 was invited by H&M to Cambodia, where they witnessed textile workers demonstrating for higher pay.

“We encourage workers to negotiate their salaries with employers,” Mr. Persson said.

“We want all workers to be paid more and that’s why we pressure politicians to raise the minimum salary to a living wage.”

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SWEDISH CHARTER TOURISM ECO-SUSTAINABLE

Swedish Charter Tourism Eco-Sustainable 32

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Swedish charter tourism companies Ving / Thomas Cook Northern Europe and Fritidsresor are leading the drive for more environmentally friendsly tourism in Thailand by pushing their hotels to become eco certified and eco-sustainable.

By Joakim Persson

T

wo of the international travel groups operating in Sweden, Fritidsresor and Ving, have been addressing environmental concerns for a number of years. Both have lately intensified their efforts. The way the tourism industry thinks and acts is on the verge of a breakthrough.

As a tangible result, one of Ving’s hotels in Thailand, Sunwing Resort Kamala Beach, has been awarded the first ever EU Ecolabel certification in Asia. And Fritidsresor is mentioned multiple times in a new EU commission report on ‘Best Environmental Management Practice in the Tourism Sector’ for its fuel efficiency and environmental efforts within its Blue Village hotels.

Ving and Fritidsresor are no boutique operators. Ving, with 660 000 customers yearly, is part of the international travel group Thomas Cook Group. Fritidsresor is Sweden’s largest charter trip operator with a market share of more than 30 per cent and part of the world’s largest travel group, TUI Travel.

Sustainable tourism?

Both Ving / Thomas Cook and Fritidsresor are a bit frustrated, that

other tourism industry operators are paying so little attention to making tourism more sustainable.

Mr. Fredrik Lindblom, the Sustainable Development Manager of Fritidsresor says: “…we are doing much more than many others in the tourism industry to move forward with the sustainability issue.

Just compare with for example hotels. com or scheduled airlines that also offer hotels. Are they acting at all? And yet 75 per cent of Swedes travel with other means of transportation than charter on their overseas trips,” he says.

Ms. Themis Kriara, Ving / Thomas Cook Northern Europe comments similarly: “We work continuously to reduce our environmental impact from our products. Except from the other leading charter operators in the Nordic region (e.g. Fritidsresor and Apollo) this differs from some of our largest competitors on the market! Our products are based on online purchases made from one’s home, the customers flying with our own airline which is the industry’s most environmentally friendly (Thomas Cook Airlines Scandinavia) and also that the customers are offered to stay in one of our eco-labeled concept hotels.”

In one respect, neither Ving

nor Fritidsresor see themselves as promoters of sustainable tourism – that is when it comes to their use of aviation.

“In our view there is no business within charter tourism that can live up to that principle at the moment,” says Ms. Themis Kriara, Sustainability, Health & Safety Manager Resorts & Hotels, Ving / Thomas Cook Northern Europe.

“Transportation is without comparison the largest environmental factor, and especially when aviation is used. And given the lifecycle of planes we would need to leap into the future in order to achieve sustainable flights,” she adds.

Trendsetter and role model

Both travel companies are nevertheless intensifying and increasing their own environmental efforts.

“By acting and putting up reasonable demands in the right direction we are showing that we have an ambition about something better,” says Fritidsresor’s Fredrik Lindblom.

“For example, we [Fritidsresor] actively help our hotel partners to become environmentally certified according to ISO 14001. Blue Village Exotic hotels have in the startup phase been offered an energy inventory and financing of the ISO14001 certification

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SWEDISH CHARTER TOURISM ECO-SUSTAINABLE process plus consultancy assistance at our expense.”

“Last year 27 % of our customers stayed in hotels with some form of sustainability certification. Within a year from now this number will have increased to over 50 % thanks to our commitment to help our suppliers.

How many other tour operators can boast having such high numbers?”

Fritidsresor’s Frederik Lindblom asks.

By having sustainability as one of three main aims for the business, Fritidsresor aims for a business model where economic, social and environmental factors impact the bottom line.

“But things take time. And it’s almost a philosophical or national/ global question. All three are important – but remember we are a commercial company. And being sustainable also incorporates being profitable – otherwise there can be no companies left anymore.”

Fritidsresor: Hotel certification

For Fritidsresor, environmental certification of the hotel partners especially the Blue Village and Blue Star hotels – is the main step to achieve sustainabilty. The hotels are educated

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via visits in how to reduce among other things energy, water and chemicals consumption and thus save money.

“The hotels almost immediately show decreasing costs in connection to becoming certified and the total saving for our fifteen Blue Village hotels amount to hundreds of thousand Euros,” says Fritidsresor’s Mr. Fredrik Lindblom.

Customer feedback also shows that the certified hotels are most appreciated and the one enjoying most repeat guests. These are seen as having the best orderliness, the safest and managed in a good way.

Fritidsresor began with systematic certification of the Blue Village hotels in Europe and Turkey in 2008. Prior to the existence of any global sustainability certifications they had a code of conduct since the 1990’s for hotels.

“But Rome wasn’t built in one day; working systematically step by step is the method that works best. We must remember that we are dealing also with other cultures where things are often viewed differently,” Mr. Lindblom says.

“When there are financial incentives the transition will be the fastest one.

It’s more difficult to convince hotels about installing for example solar panels

at the hotel when the energy price is a tenth of what we are paying per kWh in Sweden,” the Sustainable Development Manager points out.

Fritidsresor has sustainability contracts with all its hotels partner and continuosly controls on its own that these follow the demands. Suppliers are encouraged to consider implementation of an international environmental management system and join Travelife.

Nevertheless they must self-assess and then work to improve their respective sustainability performance. In practice there are however challenges – reports Fritidsresor – regarding implementation, training and development and to put up demands within this since the tour operator does not own or operate any of the hotels.

Fritidsresor favours ISO 14001, as it demands continuous improvement. As an environmental management system it contributes to systematic control of environmental conditions and ensures continued improvements.

So can hotels in that programme keep up for instance reducing consumption or emissions?

“Hotels are usually at different stages depending on local

TSCC - THAI SWEDISH CHAMBER OF COMMERCE

circumstances (garbage collection or not, water shortage or not etc.),” is the reply.

“ISO 14001 always look at the particular property and where it is at the moment of certification and puts up demands based on that point of departure. Therefore hotels may have reached different stages. When it comes to energy the road ahead of course means reducing fossil fuel consumption.

This is at least what we preach to our partners,” says Fredrik Lindblom.

Within Fritidsresor’s Blue Village Exotic selection, Khao Lak Seaview and Anantara Si Kao are two hotels in Thailand with international certifications.

Ving: Hotel certification

Ving Resor / Thomas Cook Northern Europe Resorts & Hotels also work on environmental certification of its own hotels Sunwing Resort. This effort has been ongoing since the 1990’s. Ving Resor / Thomas Cook Northern Europe have also tried to influence partners to operate more sustainably. In 1995, Sunwing Resorts initiated a unique program, called “100 steps towards a better environment” followed by the

application of the Nordic Swan criteria for accommodation.

Nowadays Ving / Thomas Cook are applying the EU Ecolabel certification – which focuses on the use of energy, water, and chemicals and the minimisation of waste – for all their resorts. Their own Sunwing Resort hotels were the first in Europe to get EU certification.

“Our environmental initiatives are constantly reviewed and developed to keep our hotels associated with the best environmental practices. However, these efforts take a very long time in order to be understood firstly from the staff and then from all stakeholders that are involved. It is a continuous process,” Themis Kriara explains.

“Sunwing recognizes the importance of staff involvement. Without informed, perceptive staff the environmental initiatives would not have developed.

There must be realism within theoretical idealism. Practical actions through departemental documented procedures in addition to yearly staff training, are leading Sunwing towards more environmentally sympathetic hotel

operations,” she explains.

“A key part of our approach is to raise awareness among our employees of the environmental impacts of our business and the actions that can be taken to reduce them.”

The EU Ecolabel’s criteria should be implemented on all Sunwing Resort outside EU under 2012.

Ving / Thomas Cook Northern Europe has also been working with Travelife certification since 2010. Travelife is an international certification scheme that provides guidelines and measurement systems for the travel industry.

By 2012 all Sunwing Resorts have been awarded with the Travelife Gold approval.

Ving has also requested that accredited, independent Travelife inspectors perform the reviewing of their hotels.

According to Ving / Thomas Cook, the two certification schemes are different.

“Travelife has, in contrast to the EU Ecolabel, managed to create a basis for comparison of hotel products, and thereby creating a greater transparency for customers who want to buy sustainability-customized trips,” says Ms.

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SCANIA BUS FIRST THAI ETHANOL BUS

Our environmental initiatives are constantly reviewed and developed to keep our hotels associated with the best environmental practices.

Themis Kriara of Ving / Thomas Cook.

“Unfortunately EU Ecolabel focuses more on environmental performance and less on social efforts, so it’s possibly one of the reasons why the programme lags behind with respect to Travelife, which is increasingly becoming widely used,” Ms Themis Kriara adds.

Ving replies on how sustainability and environmental concern are part of its DNA. “Being part of the corporation’s strategic foundation, they are among other things defined by that the considerations should be brought into the decision-making processes and as part of larger strategic considerations.

But it’s of course an area that can be developed, and which demands continuous focus in order to in order to become established.”

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FIRST IN ASIA:SUNWING KAMALA WAS AWARDED EU ECOLABEL CERTIFICATION

First in Asia:

Sunwing Kamala Was Awarded

EU Ecolabel Certification

38

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TSCC - THAI SWEDISH CHAMBER OF COMMERCE

General Manager Johan Magnusson, Sunwing Resort Kamala Beach, shares the details of how Sunwing Resort Kamala Beach in June 2012 was awarded the first ever EU Ecolabel certification in Asia.

By Joakim Persson

I

n order to become EU Ecolabel certified in June 2012, Sunwing Resort Kamala Beach had to go through every single little detail and verify it all by taking photos and signing off to apply for the certification, explains the hotel’s GM Johan Magnusson, who is also the resort’s sustainability manager.

To conduct the actual audit, four accredited auditors from the European Competent Body then came and stayed for four days and audited everything in the resort.

“We qualified based on living up to as much as local conditions allowed us to do,” Johan Magnusson says.

“It’s not about having your own water supply system or a large compost – it’s more about the small little details; how you save on water and electricity and how you recycle and take responsibility. And taking the lead and showing one’s employees and the municipality that this is the way we want to go forward.”

Reduce is one of the key words: never do or consume anything unnecessarily.

“It was like this: Have you stopped using disposable packaging? It started on that level,” Johan Magnusson

explains.

Drinking water, sugar, ketchup, shower cream, shampoo etc. cannot use such packaging but instead refill systems.

Sunwing has phased out packaging completely in rooms, restaurants etc. to reduce the amount of waste generated.

Some chemicals that must be used for cleaning the pool and in the laundry are strictly monitored and biodynamic alternatives are used wherever possible, such as the Effective Microorganisms for the cleaning process in the hotel’s wastewater treatment plant.

Electricity consumption is also closely watched with an ongoing strive to reduce it. The hotel saves energy by utlizing for instance timers and automatically switching off lights.

“For low energy lamps, there was a minimum and then one should have the ambition to increase that amount,” Johan Magnusson says.

Involve the guests

The saving efforts also mean significant guest involvement; inviting them to contribute to the hotels’ actions and achievements by for example engaging them in environmentally friendly habits.

Guests encounter an array of

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FIRST IN ASIA:SUNWING KAMALA WAS AWARDED EU ECOLABEL CERTIFICATION

messages that encourage them to partake, such as: ‘Please contribute to better the environment by removing the key card’ inside the rooms.

Housekeeping is instructed to remove any key card they find in the slot in an empty room.

Each room gets only four towels for guests’ stay, with a sign informing that these will be exchanged only per request. Guests are informed they must place the bed linen and the towels in a special basket if they wish to have new ones.

The garbage sorting is very visible on the resort with clearly marked dustbins for glass, paper, plastic etc. nearby the pool area.

Beach cleaning takes place daily and guests are invited to join once a week.

As part of the activities for guests Sunwing also offers a kind of environmental school - Lollo & Bernie’s Happy Planet - for children in different age groups, which is very popular among parents with small children. They are provided with a sketchbook with cartoons and environmental topics. In this activity they look for garbage and learn how to recycle etc.

The fundamentals for being environmentally friendly are in place at Sunwing in Kamala and yet it is just the beginning.

“Of course we can do better and we’ll improve. Now that we have been certified, it’s not that we are best in class, but having achieved the demands put on hotels in Europe, as a minimum, and then taking things further from here,” says Johan.

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Eco-pioneers by Phuket standards

Ving also ensures continuous improvements by having goals in their framework in order to ensure that they always move forward in improvement in relation to minimum requirements defined by the programme.

The Sunwing sister hotel on Bang Tao beach is an example of where a lot more needs to be done - its consumption of electricity and water is the highest, and in fact much higher than all other Sunwing properties.

“We have started very recently to work with environmental practices on our hotels in Thailand. Therefore it’s expected that they will need more time to reach the levels of the other hotels,”

says Themis Kriara from Ving / Thomas Cook Northern Europe.

Johan Magnusson hopes Sunwing Resort can be a role model together with others in the forefront and show other smaller hotels and local people.

“With the implementation of the EU-Ecolabel scheme in all our resorts and its certification, we guide the local stakeholders to apply the correct and sound initiatives and actions for environmental protection and by the independent third party objective audits taking place we safeguard its correct implementation. We are convinced that many more will follow,” comments Themis Kriara on how they can influence on local level, steering tourism on a green path.

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Real inspiration, from paper mill to lab and back again.

A comprehensive approach to innovation has made Eka one of the world’s largest supplier of Pulp and Performance Chemicals. So when doing business with us, you may get more than you bargained for.

Patrik Simonson, for instance. Not only has he helped develop and fine-tune the Compozil retention systems in our lab in Sweden, he’s also worked on various new applications where it truly matters – at our customers’ mills.

eyes. Careful preparation and planning is vital, but practical experience of chemicals, processes, machines and people near and far guides the work in the lab and makes Eka’s innovations truly safe to use.

Access to all the necessary equipment used by professional papermakers makes our R&D that much stronger, in Patrik’s

Inspiring paper all over the world is our inspiration. Meet us at eka.com.

And every time he’s on site, more ideas are born. All of them with one purpose: making your whole papermaking process that much more competitive.

Akzo Nobel Paints (Thailand) Limited., Eka Bangkok Branch 283/61-63 Home Place Office Building, 12th Floor, Soi Sukhumvit 55 (Thonglor), Sukhumvit Road, Khwaeng Klongtonnur, Khet Wattana, Bangkok 10110, Thailand Tel.+66 2 7299299 Fax.+66 2 7127298 http://www.akzonobel.com

CHAMBER LOCATION MAP

Chamber Location Map THE THAI-SWEDISH CHAMBER OF COMMERCE 34 C.P. Tower 3, 9th Floor Building A, Phayathai Road, Ratchathewi, Bangkok 10400, Thailand Tel: +66 (0) 2354 5229-31 Fax: +66 (0) 2354 5232 E-mail: contact@swecham.com

Thai-Swedish Chamber of Commerce

Embassy and Consulates Embassy of Sweden, Bangkok 20th Floor, One Pacific Place, 140 Sukhumvit Road, Bangkok Tel: +66 (0) 2263 7200 Fax: +66 (0) 2263 7260 E-mail: ambassaden.bangkok

@foreign.ministry.se Web: www.swedenabroad.com

Consulate of Sweden, Pattaya Honorary Consul Dr. Sunya Viravaydia 391/69 Moo 10, Tabphya Road, Pattaya City 20260 Tel: +66 (0) 38 364 485 Fax: +66 (0) 38 364 485 E-mail: sugarhut@cnet.net.th

Consulate General of Sweden, Phuket Consul General Alf Karlsson Pearl Village Hotel, Nai Yang Beach and National Park, Phuket 83110 Tel: +66 (0) 76 380 000 Fax: +66 (0) 76 380 019 E-mail: phuket@foreign.ministry.se Web: www.swedenabroad.com/phuket

Embassy of Sweden, Hua Hin Honorary Consul Mr. Vajaravudh Sukseree 1349 Petchkasem Road, Cha-Am Petchburi 76120 Tel: +66 (0) 32 522 421

+66 (0) 2263 7299 (after working hours) Fax: +66 (0) 32 520 294 E-mail: swedishconsulatehuahin@gmail.com

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TSCC MEMBERS: BOARD OF GOVERNORS

Board of Governors

Thai-Swedish Chamber of Commerce

President Mr. Kenneth Radencrantz Q-Matic Technologies Asia Co.,Ltd.

Vice President & Marketing & PR Ms. Chantana Vatanaromya Volvo Car (Thailand) Ltd.

Vice President & Treasury Mr. Jan Eriksson Spica Co., Ltd.

Entrepreneurship Mr. Vichai Jirathiyut Scania Siam Co., Ltd.

Education Prof. Said Irandoust Asian Institute of Technology

Legal & Government Relations Mr. Worachai Bhicharnchitr Vickery & Worachai Ltd.

Property Mr. Supakorn Kijkanakorn Aleenta Company Limited

Media Mr. Niels Henrik Hansen Director and General Manager Southeast Asia, SAS, Scandinavian Airlines

Marketing & PR Mr. Sutti Manokitjarunman Electrolux Thailand Co.,Ltd.

Member & Events Mr. Bjorn Richardsson Oakwood Residence Sukhumvit 24 Bangkok

Media Mr. Christer Nilsson Media Partner Co., Ltd.

Advisor Mr. Bjรถrn Tarras-Wahlberg Advisor / Taxation

Member & Events Mr. Hakan Alm Vision House Limited

Executive Director Mr. Peter Bjork Thai-Swedish Chamber of Commerce

Member & Events Mr. Eric Hallin Rembrandt Hotel & Towers Bangkok

Member & Events Mr. Oscar Rolfsson Diakrit (Thailand) Co., Ltd.

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TSCC MEMBERS: HONORARY MEMBERS, PREMIUM MEMBERS

Honorary Members Embassy of Sweden 20th Fl., One Pacific Place 140 Sukhumvit Road, Bangkok 10110 Tel: +66 (0) 2263 7200-1 Fax: +66 (0) 2263 7260

Premium Members

Alfa Laval (Thailand) Ltd. 1/26-27 Bangna Thani Tower 13th Floor A-B, Soi Bangna-Trad 34 Bangna, Bangkok 10260 Tel: +66 (02) 399 4419 Fax: +66 (02) 399 4420-1 E-mail: thailand.info@alfalaval.com Web: www.alfalaval.co.th

Atlas Copco (Thailand) Limited 125 Moo 9 Wellgrow Industrial Estate, Bangna-Trad Road Km.36 Bangwua, Bangpakong, Chachoengsao 24180 Tel: +66 (0) 38 562 919

+66 (0) 38 562 911 Fax: +66 (0) 38 562 901 E-mail: roby.janssens@th.atlascopco.com Web: www.atlascopco.com

H.E. Klas Molin Ambassador

Bangkok Bank Pcl. 333 Silom Road, Bangkok 10500 Tel: +66 (0) 2231 4333 Fax: +66 (0) 2231 4742

Mrs. Vongthip Chumpani Advisor

Mr. Koray Chong Keywords: Alfa Laval manufactures and provides special products and world class technical solutions helping our customers optimize the performance of their processes. Time and time again. Our equipment, systems and services create solutions for heating cooling, separation and fluid handling of oil, chemicals, water, beverages, foodstruffs, starch, etc. We have close co-operation with customers all over the world to help them stay ahead.

Mr. Roby Janssens Regional General Manager Keywords: Atlas Copco (Thailand) Limited operates in three business area, Compressors Technique, Construction and Mining Technique and Industrial Technique.

Bangkok Bank Pcl. 333 Silom Road, Bangkok 10500 Tel: +66 (0) 2231 4333 Fax: +66 (0) 2231 4742

Astra Zeneca (Thailand) Ltd. 19th Floor, Asia Center Building 173/20 South Sathorn Road, Thungmahamek, Bangkok, 10120 Tel: +66 (0) 2 739 7400 Fax: +66 (0) 2 739 7499 E-mail : contact.th@astrazeneca.com Ms. Wallapa Klipratoom Keywords: Bangkok Bank provides a broad variety of banking products and services catering for the specific needs of our customers.

Mr. Reginald Seeto President Keywords: As one of the world’s leading pharmaceutical companies, our business is focused on turning good ideas into innovative, effective medicines that makes a real difference in important areas of healthcare.

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TSCC MEMBERS: PREMIUM MEMBERS

Black Mountain Golf Club Hua Hin 565 Moo 7, Nonghien Road Tambon Hin Lek Fai Hua Hin 77110 Tel: +66 (0) 32 618 666 Fax: +66 (0) 32 618 628 Web: www.bmghuahin.com

Mr. Harald Elisson General Manager Keywords: Golf course development Hotel Real estate Cultural activities

Molnlycke Heath Care (Thailand) 160 Moo 17 Bangplee Industrial Estate Bangna-Trad Km.23, Bangsaothong, Samutprakarn 10540 Tel: +66 (0) 2705 1677 Fax: +66 (0) 2315 1016 E-mail: Wolfgang.peters@molnlycke.com Web: www.molnlycke.com

Scandinavian Airlines System 8th Floor, Glas Haus 1 Sukhumvit 25, Bangkok 10110 Tel: +66 (0) 2645 8200 (Reservations/Ticketing)

+66 2645 8210 (Bangkok Town Office)

+66 2134 2020 (SAS Bangkok Airport)

+66 2137 4731 (Cargo Sales) Fax: +66 (0) 2665 2900 E-mail: sas.th@sas.se Web: www.flysas.com/th

Mr. Wolfgang Peters Director & General Manager Mr. Niels Henrik Hansen Director and General Manager Southeast Asia Keywords:

Ericsson (Thailand) Ltd. 20th Fl., Suntowers Building B 123 Vibhavadee Rangsit Rd., Chatuchak Bangkok 10900 Tel: +66 (0) 2299 7000 Fax: +66 (0) 2299 7102

Mr. Joacim Damgard President of Ericsson (Thailand) Ltd. Keywords: Most people communicate through Ericsson’s Mobile Phone Network that is more than 40% of all Mobile Phone Traffic.

Mr. Attapon Chodchoy Finance & Accounting Director Keywords: Molnlycke Health Care (Thailand) is one of the world’s largest single-use surgical gown and drape & set production facilities, under the brand names of Klinidrape and BARRIER

Saab International (Thailand) AB 17th Floor, Unite 1705 One Pacific Place Bldg.

140 Sukhumvit Road, Klongtoey, Bangkok 10110 Tel: +66 (0) 2653 2650-2 Fax: +66 (0) 2653 2653 E-mail: saabthai@loxinfo.co.th

Scandinavian Airlines is the Northern Europe’s largest airline focusing on services, reliability, and simplicity.

We fly six weekly flights from Bangkok to Copenhagen. Our extensive network provides convenient connections to Scandinavian and European destinations from Copenhagen Stockholm airports.

Onboard SAS’ modern and spacious Airbus A340s, there are a number of specific features, for example, personal entertainment screens across all classes. SAS is also one of few airlines to offer a premium economy product, Economy Extra. In a separate cabin, Economy Extra passengers enjoy wider and more comfortable seats than in Economy, extended meal services, Business class check-in and priority boarding. SAS Business Sleeper offers the highest levels of comfort with lie-flat seats, the popular buffet bar with drinks, snacks and espresso machine, and a spacious restroom with feature windows.

From July 1st we simplify our baggage concept and introduce a new baggage concept (piece concept) for all bookings with departure on and after October 1st 2010. The new baggage concept applies on all flights operated by SAS Group, i.e SAS, Blue1 and Widerøe.

Mr. Hans Rosén President Keywords: Saab AB is one of the world’s leading highTechnology companies, with its main operations Focusing on defence, aviation, and space

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TSCC MEMBERS: PREMIUM MEMBERS

SECO Tools (Thailand) Co., Ltd. 119/46 Moo 8 Bangna-Trad Road (Km 3) Bangna, Bangna, Bangkok 10260 Tel: +66 (0) 2746 7801 ext 101 Fax: +66 (0) 2746 7802 E-mail: rojana.chuenkamrai@secotools.com Web: www.secotools.com

Mr. Chawalit Tongin General Manager

Skandinaviska Enskilda Banken AB (publ) 50 Collyer Quay #12-03 OUE Bayfront, Singapore 049321 Tel: +65 6357 0895 Fax: +65 6532 4538 E-mail: singapore@sebprivatebanking.com.sg Web: www.sebgroup.com/privatebanking

Mr. Rusty Kekuewa Mr. Bo Carlsson General Manager SEB Merchant Banking Singapore

Ms. Rojana Chuenkamrai Administration Manager Keywords: Customer satisfaction and good co-operation is our mission. Each year we deliver millions of Cutting Tools to the machining industry around the world.

Tetra Pak (Thailand) Limited 1042 Soi Poonsin (Sukhumvit 66/1) Sukhumvit Road, Bangchak Prakanong, Bangkok 10260 Tel: +66 (0) 2704 3000 Fax: +66 (0) 2704 3010

Mr. Redrik Lager General Manager SEB Private Banking Singapore Keywords: Providing a full range of commercial banking activities with emphasis on trade finance, structured finance and treasury services aimed at the needs of Nordic companies and their conuterparts in the Asian region,as well as international offshore private banking services for Nordic individuals

The Landmark Bangkok 138 Sukhumvit Road Bangkok 10110, Thailand Tel: +66 (0) 2254 0404 Fax: +66 (0) 2255 8429 E-mail: hm_secretary@landmarkbangkok.com Webs: www.landmarkbangkok.com

Mr. Taro Tan Acting Hotel Manager Keywords: The Landmark has reaffirmed its position as one of Bangkok’s most enduringly popular hotels. The impressive hotel offers 31 storeys of elegant and spacious accommodation with 359 rooms and 55 suites. Our accommodation is of the highest standards, as are our restaurants, and our service is, of course, sublimely Thai. Our facilities include a 24-hour business centre with private meeting rooms, 25 newly renovated function rooms with capacities from 10-1,000 delegates, the 2,500 square metre Fitness First health club, an outdoor swimming pool, high-speed internet, wi – fi and a choice of seven gourmet restaurants with two international bars. Our central location of the main business, shopping and entertainment areas, with convenient access to Bangkok International Trade Exhibition Center (BITEC), Queen Sirikit National Convention Center, and IMPACT Convention Center makes us ideal for convention and exhibition delegates.

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TSCC MEMBERS: PREMIUM MEMBERS

Vickery & Worachai Ltd. 16th Floor, GPF Witthayu Towers A 93/1 Wireless Road,Lumpini Pathumwan, Bangkok 10330 Tel: +66 (0) 2256 6311

+66 (0) 2650 9691 Fax: +66 (0) 2256 6317-8 E-mail: vwlaw@loxinfo.co.th Web: www.v-w.co.th

Volvo Car (Thailand) Ltd. 1527 Sukhumvit 71 Rd. Suanluang, Bangkok 10250 Tel: +66 (0) 2319 9820-3 Fax: +66 (0) 2319 9820 Web: www.volvocars.com

Volvo Truck & Bus (Thailand) Co., Ltd. 42/5 Moo 7, Bangna-Trad Highway Km.26 T.Bangsaothong A.Bangsaothong Samutprakarn 10540 Thailand VGT Tel: +66 (0) 2707 1747 Fax: +66 (0) 2707 1734 E-mail: jacques.michel@volvo.com Web: www.volvotrucks.volvo.co.th TSA Tel: +66 (0) 2707 1721-8 Fax: +66 (0) 2338 1935 E-mail: bo.palmqvist@volvo.com

Ms. Chantana Vatanaromya President Mr. Worachai Bhicharnchitr Managing Director / Firm Principal Keywords: Established in 1975. Vickery & Worachai Ltd. is a broad-based commercial and business practice acting primarily for multinational corporations conducting operations in Thailand.

Keywords: Volvo Car (Thailand) Ltd is a national sales company responsible for the sales and marketing of Volvo Cars in Thailand. VCT is owned by Volvo Car Corporation in Sweden.

Mr. Jacques Michel Managing Director, president, VGT

The firm also advises financial institutions and borrowers on project financing and takes an active role in assisting clients in contract and concession negotiations with Thai government entities.

Mr. Bo Palmqvist Managing Director, TSA Keywords: Volvo Group companies in Thailand is covered in manufacturing, marketing and sales of Volvo group products & services and it is focused to deliver total transport solutions to the market.

VGT is the marketing and sales company for Volvo Group products and services, incl. Parts, IT and financial service. The company was established in 1990.

TSA is a manufacturer of Volvo Group products for Thai domestic as well as export markets. The company was established in 1975.

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TSCC MEMBERS: CORPORATE MEMBERS

Corporate Members AB MunkforsS책gar 34 C.P. Tower 3, 9th Floor Building A, Phayathai Road, Ratchathewi, Bangkok 10400 Tel: +66 (0) 2354 5234 Fax: +66 (0) 2354 5235 E-mail: suparat.sukpradit@munkfors.com Webs: www.munkfors.com

Mr. Bengt Fridlund Marketing Manager

Ms. Suparat Sukpradit Sales Manager Thailand Keywords: More than 60 years of successful manufacturing of high-performance sawing,- slicing and raspering blades for most applications within the food and woodworking industries. Munkfors unique manufacturing technology guarantees products of high quality and long life.

ABB LIMITED 161/1 SG Tower, Soi Mahadlekluang 3 Rajdamri Road, Lumpini, Pathumwan, Bangkok 10330 Tel: +66 (0) 2665 1000 Fax: +66 (0) 2665 1030 Web: www.abb.co.th

Keywords: ABB, a leader in power and automation technologies, provides utility and industry customers with products, services and solutions that makes our customer competitive.

Akzo Nobel Paints (Thailand) Limited., Eka Bangkok Branch 283/61-63 Home Place Office Building, 12th Floor, Soi Sukhumvit 55 (Thonglor), Sukhumvit Road, Khwaeng Klongtonnur, Khet Wattana, Bangkok 10110 Thailand www.akzonobel.com Tel: +66 (0) 2712 7293 Fax: +66 (0) 2712 7298 Web: www.akzonobel.com/eka

Mr. Suraphol Sanunsilp General Manager

Keywords: Performance chemicals for the pulp and paper industry.

Aleenta Company Limited 3 Ram-indra 55/8,Ram-indra Road, Taraeng, Bangkhen, Bangkok 10230 Tel: +66 (0) 2508 5300 Fax: +66 (0) 2508 5332 E-mail: supakorn@aleenta.com Web: www.aleenta.com

Mr. Supakorn Kijkanakorn Managing Director

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Keywords: Aleenta Resort and Spa: Small luxury hotels in HuaHin/Pranburi and Phuket/Phang-Nga. Aleenta Villa: Beachfront Villa and Condominium Development for sale in Phang-Nga We also involve in construction and real estate industries. We offer a wide range of architectural and engineering services in design and construction of all types of facilities including interior, exterior, landscaping, etc.

Asia & Overseas Travel Partner Co., Ltd. T. Shinawatra Building, 3rd Floor, 94 Sukhumvit Soi 23, North Klongtuey, Wattana, Bangkok 10110 Thailand Tel: +66 2 664 2560 Fax: +66 2 664 2564 E-mail: info@aotravelpartner.com Web: www.aotravelpartner.com

Mr. Dave Lovell Business Manager Asia Pacific

Mr. Chaiyot Piyawannarat President & Country Manager

Mr. Anand Gupta Country Chief Financial Officer

Mr. Lennart Westberg Sales Manager

Mr. Martin Rosborg Managing Director Keywords: Travel agency working with Inbound to Thailand from primary the Nordic countries, Domestic sales and in the future even Outbound from Thailand.

Have six services single or in package: Accommodation, Golf, Tours around in Thailand, Sightseeing trips, Transportation and Meetings.

TSCC MEMBERS: CORPORATE MEMBERS

Asian Institute of Technology P.O.Box 4, Klong Luang Pathumthani-12120 Tel: +66 (0) 2524 6001 Fax: +66 (0) 2524 6004 E-mail: president@ait.asia Web: www.ait.asia

ASSAB Steels (Thailand) Ltd. 9/8 Moo4, Soi Theedinthai, Theparak Road, T.Bangpleeyai, A. Bangplee, Samutprakarn 10540 Tel: +66 (0) 2385 5937, +66 (0) 2757 5017 Fax: +66 (0) 2385 5943, +66 (0) 2385 5936 E-mail: chavalit@assabth.com Web: www.assabth.com

BaumgartenBrandt (Asia) Ltd. Sathorn Thani Tower 2, Floor 18, 92/50 North Sathorn Rd. Silom, Bangrak Bangkok 10500 Tel: +66 (0) 2636 8666 Fax: +66 (0) 2636 7626 E-mail: baumgarten@bb-legal.de Web: www.baumgartenbrandt.com

Prof. Said Irandoust President

Mr. Chavalit Meesamanyont President

Keywords: International Organization, Higher Education, Continuing Education, Short Courses and Training, Technology, Engineering, Management, Environment, Development, Human Resource Development, Climate Change, Sustainable Development, Capacity Development

Keywords: ASSAB is no. 1 in tool steels and solutions for tooling excellence with reliable heat treatment and machining services. We also market & distribute Kanthal heating products and refractory materials throughout Thailand.

Dr. Ralf Baumgarten Executive Director baumgarten@bb-legal.de

Asian Tigers Transpo International Ltd. 3388/74-77 Sirinrat Building, 21st floor, Rama 4 Road, Klongton, Klongtoey, Bangkok 10110 Tel: +66 (0) 2687 7888 Fax: +66 (0) 2687 7999 E-mail: info@asiantigers-thailand.com Web: www.asiantigers-thailand.com

B & W Premier Properties 9/92 Moo 9, Suite A1, 2nd Floor, Chalong Parkview, Chalong, Muang, Phuket 83130, Thailand Tel: +66 (0) 76 282 140 Fax: +66 (0) 76 283 164 E-mail: thailand@bwpremierproperties.com Web: www.bwpremierproperties.com

Mr. William C. Reinsch Managing Director

Mr. Erik Dahlstrom Regional Accounts Manager e.dahlstrom@asiantigers-thailand.com Keywords: Thailand’s longest established international move management specialist. Services include international and domestic Household goods moving, comprehensive home search service and extensive orientation packages.

Suyada Intara-Apai Head of Legal Department Suyada@bb-legal.de Keywords: BaumgartenBrandt (Asia) Ltd. is a member of an international network of service firms providing legal, tax, accounting and audit services. In Thailand our team of Thai, German and French lawyers, accountants, auditors and staff will use its knowledge and experience to facilitate your Thai investment and its ongoing operations.

Mr. Mikael Leon Bluhm Managing Director

Ms. Saranlux Wunjina General Manager Keywords: B&W Premier Properties are specialists in toplevel Property Developments offering services such as project design and construction, project management and delivery.

Activities include land purchase, the processing of planning formalities, project design, contract awarding and roll out.

Our service portfolio also includes Sales & Marketing of property developments on an exclusive basis as well as long-term Resort Management.

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TSCC MEMBERS: CORPORATE MEMBERS

Burapha Agroforestry Co., Ltd. Kaysone Phomvihane Av. 46 Vientiane, Lao PDR Tel: +00856 021 451 841-2 Fax: +00856 021 451 844 E-mail: alexander.olsen@buraphawood.com Web: www.buraphawood.com

Capaciton Ltd. 492/2 Soi Pattanakarn 38 Suanluang, Bangkok 10250 Tel: +66 (0) 2 369 3113 Fax: +66 (0)2 369 3114 E-mail: info@capaciton.com Web: www.capaciton.com

Mr. Alexander Otendal Olsen Marketing Manager

Mr. Lars Andersson Director

Mr. Petter Svensson Industry Division Manager

Mr. Johan Winroth Technical Director

Keywords: Burapha is the only Swedish company in Lao PDR that produces wood furniture. We are furthermore the only company in the country that is using plantation wood exclusively, including Teak, Eucalyptus and Acacia. No natural species are being processed at our factory; only ! wood from sustainably managed plantations.

Keywords: We focus on green, efficient industrial battery based energy solutions, using the latest technologies and developing our own products to reduce battery fleet costs.

Our product offers include batteries, chargers, battery filling systems, water treatment systems, and battery fleet management systems.

C.I.T. Property Consultants Co., Ltd. 17/F Ploenchit Center, 2 Sukhumvit Road, Klongtoey, Bangkok 10110, Thailand Tel: +66 (0) 2656 7000 Fax: +66 (0) 2656 7111 E-mail: beena.kalra@colliers.com Web: www.colliers.co.th

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Centara Grand & Bangkok Convention Centre at Central World 999/99 Rama I Road, Pathumwan, Bangkok 10330 Tel: +66 (0) 2100 1234 Fax: +66 (0) 2100 1235 E-mail: cgcw@chr.co.th Web: www.centarahotelsresorts.com

Mr. Michel Horn General Manager

Our service offers range fr! om problem solving to full maintenance commitments for batteries, chargers, and battery watering systems.

CCM Center for Change Management Ltd. Liberty Place, Suit 824, 42 Sukhumvit Road Soi 22, Bangkok 10110 Tel: +66 (0) 897740118 Fax: +66 (0) 22587733 E-mail: info@ccm.co.th , peter@ccm.co.th Web: www.ccm.co.th

Mr. Simon Landy Director Keywords: Valuation & Advisory, Tenant Representation, Strategic Consultancy & Planning, Retail Leasing, Residential Sales & Leasing, Research & Consultancy, Property & Facilities Management, Investment Sales, Industrial Sales & Leasing, Corporate Services, Commercial Leasing, Auction, Asset Management.

Keywords: We are a group of International expert’s active in Thailand and Southeast Asia originated from Sweden. We are working both in the Businessand University – Academic sector. We offer professional services in the area of Change- and Career Management. Change Management: We support companies and organisations in projects for strategy- and productivity improvement, leader development and more.

Career Management: We support Professionals and Students, Universities and Companies with Career Management tools benefiting the Individual, the University and the Company.

Mr. Peter Bjork Managing Director

Mr. Ferry Tjahjono Director of Sales Convention Centre Keywords: Located in CentralWorld, 5-star hotel combined with Bangkok Convention Centre features 505 Rooms, 8 restaurants & bars and Cenvaree Spa. The Convention Centre offers over 10,000 m2 with 21 function rooms.

TSCC MEMBERS: CORPORATE MEMBERS

Conrad Bangkok All Seasons Place, 87 Wireless Road, Lumpini, Phathumwan, Bangkok 10330 Thailand Tel: +66 (0) 2690 9999 Fax: +66 (0) 2690 9980 E-mail: info@conradbangkok.com Web: www.ConradHotels.com

Double Realty Co., Ltd. Master License Partner of ENGEL & VOLKERS Asia Pacific Ltd. 57/1-2 Petchkasem Road, A.Hua Hin Prachuabkirikan 77110 Tel: +66 (0) 23251 3202 Fax: +66 (0) 23251 3201 E-mail: Garry.Irvin@engelvoelkers.com Web: www.engelvoelkers.com/th

Keywords: Importer and distributor of household electrical appliances. Also manufacturer of washing machines and dryer machines.

EQHO Communications Ltd. 2001 Chartered Square Building 152 North Sathorn Road Bangkok 10500 Tel: +66 (0) 2637 8060 Fax: +66 (0) 2637 8422 E-mail: info@eqho.com Web: www.eqho.com

Mr. Vincent Mercurio General Manager Khun Duangjai Kraus

Mr. Tomas Julin Chairman Ms. Linda C. Giebing Director of Business Development

Mr. Garry Irvin

Keywords: Deluxe room accommodation, extensive meeting and banqueting space, spa and fitness center, 4 restaurants, nightclub, bar and deli. Conrad Hotel is committed to creating a “new attitude” in delivering the finest hospitality.

Diakrit (Thailand) Co., Ltd. 253 Asoke 27th and 17th Floor, Sukhumvit 21 Rd. Klongtoey Nua, Wattana, Bangkok 10110 Tel: +66 (0) 2664 0240 Fax: +66 (0) 2664 0241 E-mail: frederik.ericson@diakrit.com Web: www.diakrit.com

Mr. Ross Klinger CEO Ms. Kritikar “Eric” Thananan Keywords: Real Estate

Keywords: Linguistics and multimedia localization specialists i.e translation of text,software, desktop publishing and voice over recordings.

Electrolux Thailand Co., Ltd. 1910 Electrolux Building, New Petchburi Road Huay Kwang, Bangkok 10310 Tel: +66 (0) 2725 9100 Fax: +66 (0) 2725 9202 E-mail: customercare@electrolux.co.th Web: www.electrolux.co.th

EU Pension Sverige AB Box 7642 103 94 Stockholm Sweden Tel: +46 (0) 8 618 53 00 Fax: +46 (0) 8 551 189 12 E-mail: info@eupension.com Webs: www.eupension.com

Mr. Sutti Manokitjarunman Managing Director & General Manager

Mr. Thomas Soderstrom Managing Director

Mr. Frederik Ericson General Manager

Keywords: Pension fund.

Mr. Oscar Rolfsson Vice President & Chief Financial Officer Keywords: Floor plans, home plans, and architectural 3D renderings. Diakrit provides marketing solutions for realtors and property developers.

Mr. Thomas Klingberg Chief Financial (Officer East Asia)

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TSCC MEMBERS: CORPORATE MEMBERS

Euro-Center (Thailand) Co., Ltd. 10th Floor, Suite 10 A, Evergreen Place 318 Phayathai Road, Ratchathevi Bangkok 10400 Tel: +66 (0) 2696 3626-27 Fax: +66 (0) 2696 3628 E-mail: bangkok@euro-center.com Web: www.euro-center.com

Ms. Mai Ellegaard General Manager

Keywords: The Swedish Trade Council offers professional services and has the competence and resources to identify international business opportunities for Swedish companies. We have a strong presence in 60 countries worldwide. The dual ownership between the Swedish government and industry provides access at all levels throughout the world. From our five offices in the ASEAN region we support Swedish companies by providing a wide range of services such as market strategy, recruitments, distributor management, customer search, manufacturing pre-study, establishments and Business Support Office. We also work closely with trade associations, embassies, and chambers of commerce arranging trade delegations, fairs, and seminars..

Fabrinet Ltd. 5/6 Moo 6, Phaholyothin Rd. Soi Khunpra, Klongnueng, Klongluang, Patumthanee 12120 Tel: +66 (0) 2524 9600 Fax: +66 (0) 2524 9690 E-mail: jintamaim@fabrinet.co.th Web: http://www.fabrinet.com

Mr. Jan Miklos Kovacs Claims Manager

Keywords: ESCAPE THE ORDINARY. Get Away In Style. Get Onboard FINNAIR. Break away from the boredom and jet off with our gorgeous new fleets to Europe.

GlenAsia Group The Trendy Plaza, 1st Floor 10/35, Soi Sukhumvit 13, Klong Toey Nua, Wattana, Bangkok 10110, Thailand Tel: +66 (0) 2168 7090-2 Fax: +66 (0) 2168 7093 E-mail: info@glenasia.com Web: www.glenasia.com

Mr. Per Olov Ragfelt Executive Director

Keywords: Providing travel and medical insurance services in the region since 1989 as the Representative of Europeiska Forsakringsaktiebolaget, Sweden, a.o.

Exportrådet / Swedish Trade Council Level 23 Athenee Tower, Suite 30 63 Wireless Road, Pathumwan, Lumpini Bangkok, Thailand Tel: +66 (0) 21 268 060 Fax: +66 (0) 21 268 191 E-mail: asean@swedishtrade.se Web: www.swedishtrade.se

Dr. Soon Kaewchansilp Director

Keywords:

GlenAsia Group is a property developer. The company analyses potential acquisition targets and structures, finances, manages and sells mainly residential projects, retiree/holiday homes and resorts.

Mrs. Jintamai Mitchell Keywords: Providing manufacturing service to the world’s leading OEMs through and unparalleled engineering center of excellence.

Mr. Håkan Nylander Area Manager ASEAN

Finnair PLC 163 Ocean Insurance Bldg., 18th Fl., Unit F, Surawongse Road, Bangrak, Bangkok 10500 Tel: +66 (0) 2266 3260-5 Fax: +66 (0) 2266 3266 E-mail: finnair.bkk@finnair.com Web: www.finnair.com

Mr. Ongarch Phatanachinda Consultant

Mr. Kostermaa Petteri Sales Director, Thailand and South East Asia Petteri.Kostermaa@finnair.com

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Mr. Radit Thepawan General Manager

TSCC MEMBERS: CORPORATE MEMBERS

Gulf Agency Company (Thailand) Ltd. 26/30-31, 9th floor, Orakarn Building Soi Chidlom, Ploenchit Road Lumpinee, Pathumwan Bangkok 10330, Thailand Tel: +66 (0)2 650 7400 Fax: +66 (0)2 650 7401 E-mail: patric.lundin@gac.com Web: www.gac.com

Hvidsten Group 11 Floor, 208 Wireless Building Wireless Road (Witthayu), Lumpini Pathumwan 10330, Bangkok Tel: +66 2 651 5130 Fax: +66 2 651 5131 E-mail: feedback@hvidsten.com Web: www.hvidsten.com

Keywords: Krusell is a Thai-Swedish company producing leather and artificial cases for exporting around the world. Krusell has been in the leather industry for more than 15 years. Besides cases for consumer electronics, Krusell also produce cases of various styles with its own brand name “Krusell” as well as OEM and customer design.

KTH - Royal Institute of Technology KTH International Student Office SE-100 44 Stockholm, Sweden Tel: +46 (0)8 790 6000, +46 (0)8 790 9488 E-mail: andult@kth.se Web: www.KTH.se/int

Mr. Patric Lundin Business Manager - Logistics Keywords:

GAC is a global provider of shipping, logistics and marine services. These services are constantly being refined and integrated to serve our customers’ increasing need for competitive solutions. Emphasising trust, reliability and a strong human touch, GAC has been building its reputation in its! chosen markets since 1956.

Headquartered in Dubai, GAC employs over 10.000 people in more than 350 offices worldwide.

Hammars Co., Ltd. No.18 Soi Ramkamheng 24 Yag2 (Thavontawat 1), Huamark, Bangkapi, Bangkok 10240 Tel: +66 (0) 2319 9551-3 Fax: +66 (0) 2319 8339 E-mail: hammarscabin@hammars.co.th Web: www.hammars.co.th

Ms. Lawan Kulchai Managing Director

Mr. Stefan de Bekassy CEO Keywords: Property

IKEA Trading (Thailand) Ltd. 16th Floor, SSP Tower 555 Sukhumvit 63 Road, Klongton Nua, Wattana, Bangkok 10110 Tel: +66 (0) 2711 4300 Fax: +66 (0) 2711 4172

Mr. Alain Gross Managing Director and Material Area Manager Keywords: IKEA Trading Thailand Ltd’s task is to procure IKEA home furnishing products, and secure quality & environment for product of those, at manufactures in Thailand. All products are being exported to IKEA outlets worldwide.

Krusell (Thailand) Co., Ltd. 98 Athakravi Bldg 4th Fl., Soi Sukhumvit 26 Sukhumvit Rd., Klongtan, Klongtoey, Bangkok 10600 Thailand Tel: +66 (0) 2260 0222 Fax: +66 (0) 2260 0225 E-mail: marcus@krusell.co.th Web: www.krusell.se

Mr. Pirapol Sriutta General Manager

Professor Anders Hult Director of International Affairs South East Asia Keywords: KTH Royal Institute of Technology has served as one of Europe’s key centres of innovation and intellectual talent for almost two hundred years. Recognized as Sweden’s most prestigious technical university. KTH is also the country’s oldest and largest. With over 18 000 students and an international reputation for excellence, the university continues to nurture the world brightest minds, helping to shape the future.

M2M Technology Co., Ltd. Pornpailin Business Point 891 2-4 F., Onnuch Road, Sukhumvit 77, Suanluang, Bangkok 10250 Tel: +66 (0) 2742 5001-2 Fax: +66 (0) 2742 6833 E-mail: info@m2mtechnology.co.th Web: www.m2mtechnology.co.th

Mr. Jan Eriksson President

Keywords: Rent and sale cabin office, cabin toilet, cabin storage and sea-containers. We manufacture cabins in very strong creation for renting purpose.

Mr. Marcus Krusell CEO

Mr. Hakan Alm Director Keywords: Wireless Solutions, GPS based Tracking Systems etc.

www.swecham.com

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TSCC MEMBERS: CORPORATE MEMBERS

Mandarin Oriental, Bangkok 48 Oriental Avenue Bangkok 10500 Thailand Tel: +66 (0) 2659 9000 Fax: +66 (0) 2659 0000 E-mail: mobkk-businesscenter@mohg.com Web: www.mandarinoriental.com

Mr. Robert O Kennedy Director of Sales and Marketing Keywords: Mandarin Oriental, Bangkok’s riverside hotel, was established in 1876 and is a city landmark. It has the highest staff ratio of any Bangkok hotel: approximately 3.4 staff members per room. From 1981 to the present day, Mandarin Oriental, Bangkok has been ranked amongst the finest hotels in the world and has received numerous prestigious awards.

Modigs Forvaltnings (Asia) Ltd. 1000/58 P.B. Tower 15th Floor Sukhumvit 71 Road, North Klongton Wattana, Bangkok 10110 Tel: +66 (0) 2381 3129 Fax: +66 (0) 2381 2132

Montpelier Nordic Ltd. Unit A-13-2 Level 13 Menara UOA Bangsar, 5 Jalan Bangsar 1, 59000 Kuala Lumpur. Malaysia Tel: +60322872287 Fax: +60322872284 E-mail: support@montpeliernordic.com Web: montpeliernordic.com

Mr. Roger Spetz CEO

Mr. Mats Holm Senior Advisor & Partner Keywords: Wealth Management Munters (Thailand) Co., Ltd. 121/107 RS Tower Bldg., 40th Floor Zone B, Ratchadapisek Road, Dindaeng, Bangkok 10400 Tel: +66 (0) 2642 2670 Fax: +66 (0) 2642 2674

Nordea Bank Singapore Branch 3 Anson Road, #22-01 Springleaf Tower, Singapore 079909 Tel: +65 6317 6523 Fax: +65 6327 5418 E-mail: eric.pedersen@nordea.com Web: www.nordea.se

Mr. Eric Christian Pedersen Head of Private Banking, Asia Pacific

Mr. Jonas Bergqvist Senior Account Manager, Private Banking Keywords: Nordea is the largest financial services group in Northern Europe with a market capitalisation of approximately EUR 28bn, total assets of EUR 709bn and a core tier 1 capital ratio of 11.8%.

Nordic Power Asia Ltd. 25th Fl., Times Square Building 246 Sukhumvit Road Bet.soi 14-14 KLongtoey, Bangkok 10110 Tel: +66 (0) 2253 9394-7 Fax: +66 (0) 2253 9398

Mr. Rolf Johanes Modig Director Mr. Jerry Yang Managing Director

Mr. Ton J.A. Gerdsen Consultant Keywords: Leasing of office spaces in P.B. Tower

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Keywords: Munters is the world leader in humidity control, with products and services for water and fire damage restoration and dehumidification, humidification and air-cooling.

Mr. Jan Cederwall President Keywords: Nordic Power (Asia) Ltd. provides services to developers, owners and operators in the electronic power industry. Our services cover every phase of power project development, from market analysis to plant operations. Our focus is on renewable energy, especially environmentally friendly hydropower, in emerging markets.

TSCC MEMBERS: CORPORATE MEMBERS

Nordic Travel Co., Ltd 130/2 Sukhumvit Road, Soi 20, Bangkok 10110 Tel: +66 (0) 2663 4490 Fax: +66 (0) 2258 9940 E-mail: info@nordictravelbkk.com Web: www.nordictravelbkk.com

Ms. Christina Carlsson Zarlimee Managing Director Keywords: Destination Management Company/ Incoming Tour Operator. Conferences, meetings and incentive arrangements. Hotel reservations all over Asia, Holiday packages in Thailand, Cambodia, Vietnam and Laos.

Oakwood Residence Sukhumvit 24 Bangkok 15 Sukhumvit Soi 24, Sukhumvit Road Klongton, Klongtoey, Bangkok 10110 Tel: +66 (0) 2612 5777 Fax: +66 (0) 2612 5655 E-mail: sales.sukhumvit24@oakwoodasia.com Web: www.oakwood.com

Mr. Bjorn Richardson General Manager

Ms. Kornchanok Patthamadilok Director of Sales Keywords: Modern and fully equipped apartments ranging from studio to two bedroom apartments.

Broadband internet connection through wi-fi and LAN. All apartments feature fully appointed and equipped kitchens, washer-dryer machine, 32 inch LCD TV with DVD player, stereo system and international satellite TV channels. Additional facilities include a roof-top swimming pool, fitness centre, residents’ lounge, business centre and Wildwood Grill restaurant. Laundry and dry cleaning services are also available.

Oriflame Management Asia Ltd. No 1. Oriflame Building, Pattanakarn Rd., Suanluang, Suanluang, Bangkok 10250, Thailand Tel: +66 (0) 2715 1111 Fax: +66 (0) 2715 1199 E-mail: jidapa.raoruja@oriflame.co.th Web: www.oriflame.com; www.oriflame.co.th

Keywords: Search and Selection of personnel for international companies with regional operations.

Pathumwan Princess Hotel 444 MBK Center, Phayathai Road, Wangmai, Pathumwan, Bangkok 10330 Tel: +66 (0) 2216 3700 Fax: +66 (0) 2216 3730 E-mail: ppb@dusit.com Webs: www.pprincess.com

Mr. Fredrik Widell Vice President & Head of Asia Pacific

Mr. Supanit Vimooktanon General Manager

Mr. Pontus Muntzing Regional Financial Controller, Asia Keywords: Oriflame is one of the world’s leading direct selling cosmetics companies, supplying natural Swedish cosmetics to consumers in over 60 countries.

Pacific 2000, International Recruitment Bangkok address: 8th Floor, M. Thai Tower All Seasons Place, 87 Wireless Road, Lumpini, Phathumwan, Bangkok 10330 Siracha address: 6th Fl., Bangkok Bank Building, Pacific Park, 98 Sukhumvit Road, Siracha, Chonburi 20110 Singapore address: 8, Temasek Boulevard #16-03, Suntec Tower Three, Singapore 038988 Tel: +66 (0) 2654 0300 Fax: +66 (0) 2654 299 E-mail: info@pacific2000.com Web: www.pacific2000.com

Mr. Anders Lundquist President

Mr. Marcel Sawyere Resident Manager Keywords: The first international hotel in the heart of Bangkok with direct access to the famous MBK Center and National Stadium sky train terminal. The hotel is geared towards those with an active social life. Quality accommodation, award winning restaurants and dining venues, extensive leisure facilities, Business Center, Multi-lingual staff, Concierge, Limousine Service, Tour & Travel Agent Desk, Corporate Club Lounge, Baby-sitting and Laundry Service.

Q-Matic Technologies Asia Co., Ltd. 1350/272 Thai Rong Tower, Pattanakarn Road, Suanluang, Bangkok 10250, Thailand Tel: +66 (0) 2713 7922 Fax: +66 (0) 2713 7928 E-mail: kenneth@q-maticasia.co.th Web: www.q-maticasia.co.th

Mr. Kenneth Radencrantz CEO Keywords: We market and service Q-Matic Customer flow management system and remote surveillance systems. Major clients within banks, finance, telecom and hospitals.

Ms. Wiyada Attagowitwong Managing Director, Siracha

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TSCC MEMBERS: CORPORATE MEMBERS

Radi Medical Systems Co., Ltd 154/7 Moo 9, Ao Kung-Ao Por Road, T. Paklok, A. Thalang, Phuket 83110 Tel: +66 (0)76 317 300 Fax: +66 (0)76 317 399 E-mail : jjongsiri@sjm.com Web: www.radi.se

Rembrandt Hotel & Towers Bangkok 19 Sukhumvit soi 18, Sukhumvit Road, Klongtoey, Klongtoey, Bangkok 10110 Tel: +66 (0) 2261 7100 Fax: +66 (0) 2261 7017 E-mail: reservations@rembrandtbkk.com Web: www.rembrandtbkk.com

Samitivej Public Company Limited 133 Sukhumvit 49 Klongtan Nua, Vadhana, Bangkok 10110 Thailand Tel: +66 (0) 2711 8000 Fax: +66 (0) 2391 1290 E-mail: info@samitivej.co.th Web: www.samitivejhospitals.com

Mr. Juturong Jongsiri General Manager

Mr. Eric Hallin General Manager

Mr. Nicolas Leloup

Keywords: Production of medical devices. Headquarter in Sweden, Subsidiaries in 12 countries.

Rank P.T. O’Connor’s Co., Ltd. (Wearnes Automotive) 1527 Sukhumvit 71 Road, Suanluang, Bangkok 10250 Tel: +66 2 719 9444-6 Ext.236 Fax: +66 (0) 2318 9909 E-mail: seahmh@wearnesmotors.com, thomas.j@wearnesmotors.com, intira.t@wearnesmotors.com Web: www.wearnesmotors.com

Mr. Seah Moon Hua Executive Director

Mr. Thomas Johansson Head Aftersales Operation Keywords: Wearnes Motors belongs to the Wearnes Automotive Group headquartered in Singapor. The group is a wholly-owned subsidiary of Wearnes International (1994) Limited (WIL), which is listed on the Singapore Stock Exchange and is a key player in the trading and dustribution of worddclass products and state-of the-art technological systems in the Asia-Pacific region. Wearnes Motors is going forward in the Thai market with investment in facilities and employees for exclusive Volvo customers in Thailand.

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Mr. Simon Rindlisbacher Resident Manager Keywords: Well-established 4 star hotel with 407 rooms & suites in centre of Bangkok with good reputation for its 5 award-winning restaurants and also home of the SAS crew.

Roedl & Partner Ltd. 18th Floor, Empire Tower, Suite 1808-1809 195 South Sathorn Road, Yannawa, Sathorn, Bangkok 10120 Tel: +66 (0) 2670 0670-2 Fax: +66 (0) 2670 0673 E-mail: bangkok@roedlasia.com Web: www.roedl.com

Mr. Martin Klose Director

Ms. Porntip Utsahaphan International Marketing Manager Keywords: Samitivej Group of Hospitals, comprising Samitivej Sukhumvit, Samitivej Srinakarin and Samitivej Sriracha, has been providing an impressive range of medical services supported by a team of highly qualified specialists and experienced caregivers for over 30 years. Here, patients can rest assure that they receive international standard medical treatments in a genuinely welcoming environment. Proof of the success is the huge number of patients from across the world.

Approximately 40 per cent of Samitivej’s patients are from Europe, U.S., Japan, Scandinavia and the Middle East.

In addition to excellence in medical care for adult patients, Samitivej is also renowned for its expertise in child care e.g. NICU and PICU Santa Fe Relocation Services 207 Soi Saeng Uthai, Sukhumvit 50 Road, Kwang Prakanong, Khet Klongtoey, Bangkok 10110 Tel: +66 (0) 2742 9890-2, +66 (0) 2742 9894,

+66 (0) 2742 9159-61,

+66 (0) 2332 3601-4 ext. 116, Mobile: +66 371 6106 Fax: +66 (0) 2741 4089 E-mail: santafe@santafe.co.th, stephan@santafe.co.th Web: www.santaferelo.com

Dr. Paul Strunk Of Counsel paul.strunk@roedlasia.com Keywords: Legal Advice, Tax Advice, Auditing, Accounting, Investment Consultant.

Mr. Zoltan Kosa Managing Director

TSCC MEMBERS: CORPORATE MEMBERS

Keywords: Products/Services * Home Finding * Temporary Accommodation * Orientation Programmes * School Search * Visa and Immigration Services * VIP Airport Pickup * Cross-Cultural Training * Language Training * Tenancy Management * Pet Importation * International Moving * International Moving

Sheraton Grande Sukhumvit 250 Sukhumvit Road Bangkok 10110 Tel: +66 (0) 2649 8888 Fax: +66 (0) 2649 8000 E-mail: grande.sukhumvit@luxurycollection.com Web: www.starwoodhotels.com/bangkok

Scania Siam Co., Ltd. 999/19 Moo 9 Bangna Trad Km.19, T. Bangchalong, A. Bangplee, Samutprakarn 10540 Tel: +66 (0) 2769 9200 Fax: +66 (0) 2769 9204 E-mail: marketing@scania.co.th Web: www.scania.co.th

Mr. Richard Chapman General Manager

Mr. Vichai Jirathiyut Managing Director

Mr. Phuriwat Rak-Intr General Manager Keywords: Sales of Scania Truck, Bus and Aftersales service back-up for our customers.

Securitas Security Services Thailand The Trendy Office Building, 3rd Floor, 10/63 Sukhumvit Soi 13, Klongtoey-Nua, Wattana, Bangkok 10110 Thailand Tel: +66 (0) 2168 7400 Fax: +66 (0) 2168 7402 E-mail: Daniel.Holtsjo@securitas.co.th Web: www.securitas.co.th

Spica Co., Ltd. Pornpailin Business Point, 891, 897 Sukhumvit 77, near Onnuch 17 Suanluang, Bangkok 10250 Tel:: +66 (0) 2742 5200 Fax : +66 (0) 2742 4418 E-mail : jan@spica-siam.com Web: www.spica-siam.com

Mr. Jan Eriksson Managing Director

Keyword: A luxury hotel, located in the heart of the city, provides 10MB High Speed Internet Access, meeting facilities, International restaurants, the Spa and Fitness Center.

SKF (Thailand) Ltd. 72/70 Rama III Road, Chongnonsee Yannawa, Bangkok 10120 Tel: +66 (0) 2294 0051 Fax: +66 (0) 2294 6221 Web: www.skf.co.th

Mr. Pelle Eriksen Managing Director Keywords: All SKF bearings and relate bearing products, maintenance equipment and lubricants, for industrial and automotive applications. Service and maintenance center in Bangkok and Rayong.

Mr. Staffan Anaker Chairman Activities and keywords : Spica Co., Ltd. Is the exclusive importer for Husqvarna in Thailand. Spica is providing the full range of Husqvarna Forest and Garden Products as well as Husqvarna Construction Products with complete after sales service for all products.

Husqvarna is the world’s largest producer of outdoor products and world leader in diamond tools and machines for the construction and the stone industries.

Sri U-Thong Co.,Ltd. 12th Fl., S.P.Building 388 Phaholyothin Road Phayathai, Bangkok 10400 Tel: +66 (0) 2273 0032 Fax: +66 (0) 2273 0517

Mr. Viravat Cholvanich Keywords: Sri-U-Thong Co.,Ltd. is a long established engineering and construction company with references specialized in power and energy areas.

Mr. Daniel Holtsjo Country President Designate - Thailand Keywords: Provision of manpower security services.

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TSCC MEMBERS: CORPORATE MEMBERS

StoreGuard Co., Ltd. 181 Rat-u-thit 200 Phee Road, Patong, Kathu, Phuket 83150 Thailand Tel: +66 (0) 76 292 909 Fax: +66 (0) 76 292 910 E-mail: robert@mystorageasia.com Web: www.mystorageasia.com

Mr. Robert Akerblom General Manage

Ms. Sukanda Chiaranussati Managing Director Keywords: StoreGuard Co. Ltd Thailand was founded in 2010 and opened its first MY STORAGE Self Storage facility at Jungceylon Shopping Center Patong, Phuket in October the same year. The company aims to specialize in all aspects of the self-storage industry for both private and commercial users.

StoreGuard seeks to own and operate self storage facilities that are located in major metropolitan areas along retail and high-traffic corridors

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Thaivivat Insurance PCL 71 Thaivivat Insurance Bldg. Dindaeng Rd., Samsen Nai, Phayathai, Bangkok 10400 Tel: +66 (0) 2644 6400 , +66 (0) 2695 0800 Fax: +66 (0) 2248 4575 , +66 (0) 2248 4975 Web: www.thaivivat.co.th

Mr. Lucien Heijstee Executive Vice President Underwriting & Reinsurance

Mr. Suraphong Theravithayangkura Executive Vice President-Sales Keywords: Thaivivat Insurance Pcl, established in 1951, is an independent, single entity, with non-life insurance as its core business. Head-office is located in Bangkok and 16 regional offices service customers throughout the Kingdom. The company’s customer base (250,000 policyholders) consists of both individuals and corporate clients. The company offers a complete range of insurance products and services, including Fire, Motor, Marine cargo, Personal Accident, Travel, Health, Burglary and Liability insurances

Swedish Export Credit Corporation - SEK 82 Grange Road 07-04 TripleOne Somerset Singapore 238164 Tel: +65 (0) 67 355 547 Fax: +65 (0) 67 338 716 E-mail: carl.engelberth@sek.se Web: www.sek.se

The Cabinet Interior Design Co.,Ltd. 900/88 M.6 Country Villa Sri Nakarin Rd., Nongbon Pravet, Bangkok 10260 Tel: +66 (0) 2322 2202 Fax: +66 (0) 2720 2928 E-mail: info@thecabinet.co.th Web: www.thecabinet.co.th

Mr. Carl Engelberth Executive Director, Chief Representative Asia

Mr. Janeric K Hogane Managing Director

Keywords: SEKs ambition is to facilitate business for Swedish Trade and export industry by providing tailor made, long term, financial solutions. SEK is also one of the largest Nordic borrowers in the international capital markets with a broad range of investment opportunities.

Keywords: Commercial and residential interior design.

Turnkey solutions for offices, retail spaces, exhibitions, restaurants and hotels. Apartment and condominium design. Turnkey for kitchens, living rooms, bedrooms, bathrooms and restoration work. Available in Bangkok and its surrounding areas.

www.swecham.com

The St. Regis Bangkok (Hotel’s name) / Rajdamri Lodging Limited 159 Rajdamri road, Lumpini, Pathumwan, Bangkok 10330 Tel: +66 (0)2 207 7777 Fax: +66 (0)2 207 7888 E-mail: Stregis.bangkok@stregis.com Web: www.stregis.com/bangkok

Mr. Krister Svensson General Manager

Mr. Holger Jakobs Director of Sales & Marketing Keywords: With a prestigious location along Rajadamri Road, Bangkok’s key commercial corridor and prime shopping precinct, The St. Regis Bangkok offers unprecedented excellence in standards of hospitality and timeless elegance with the cosmopolitan energy of a modern metropolis.

Combining classic sophistication and modern luxury, the St. Regis brand remains faithful to its commitment to excellence. The 227 guest rooms are beautifully appointed with plush furnishings and refined amenities. Each offers an urban retreat with grand windows and unobstructed views and every experience is enhanced with St. Regis Butler service. Enjoy the art of exquisite dining with vintage wines from a magnificent wine cellar.

Find sanctuary at the exclusive Elemis Spa, and refresh in an inviting outdoor pool and wellappointed Exercise Room. The St. Regis Bangkok also offers spaces for social occasions and business gatherings with personalized service at all times.

TSCC MEMBERS: CORPORATE MEMBERS

TLI Scan Global Logistics Co., Ltd. 17E, 163 The Ocean Insurance Building, Surawong Road, Bangrak 10500, Bangkok, Thailand Tel: +66 2 2382501 Fax: +66 2 2382503 E-mail: pipa@scangl.com Web: www.scangl.com

Vision House Limited 19/23 Sukhumvit Soi 19 Road Bangkok 10110 Thailand Tel: +66 (0) 2712 1298 Fax: +66 (0) 2256 0102 E-mail: info@VisionHouse.co.th Web: www.VisionHouse.co.th

Mr. Pipat Aphicholthikhul Managing Director

Mr. Hakan Alm Managing Director

Keywords: Simple - Independent - Reliable Scan Global Logistics Group is a joining of two strong and experienced actors, Mah Freight A/S and ScanAm Transport A/S of Denmark, into a logistics powerhouse with a global network. Scan Global Logistics Group employs more than 800 people world wide and is operating own offices in 15 countries. More information can be found by visiting our website www.scanlogistics.com

Mr. Jerker (Eric) Helander Chief Technical Officer

University of Bor책s Allegatan 1 501 90 Bor책s Sweden Tel: +46 7051 76911 Fax: +46 3343 54008 E-mail: roy.andersson@hb.se president@ait.ac.th Web: www.hb.se

Keywords: Network and communication Solutions. We design, implement and maintain your networks, training and competence development, IT, Organization and management Training, Web Site production and maintenance.

Mr. Roy Andersson PhD, Head of Industrial Engineering

Prof. Said Irandoust President of AIT Keywords: University

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TSCC MEMBERS: INDIVIDUAL MEMBERS

Individual Members

Mr. Rafique U. Ahmed Novoteam Worldwide Ltd. 19th Floor, Pacific Place One, 140 Sukhumvit Bangkok 10110 Tel: + 66 (0) 081 376 1990 E-mail: rafique@aritcoasia.com Web: www.aritcoasia.com

Mr. Ferenc Albert Ormbergsvagen 10 S 117 67 Stockholm SWEDEN Tel: +46 (0)8 449 41 95, +46 (0)70 587 36 59 Fax: +46 (0)8 449 41 96 E-mail: ferenc@albertconsulting.se Web: www.albertconsulting.se

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Mr. P. O. Dofenfalck 126/2, 2nd floor, Park Avenue Soi 12 Ekamai Road, Sukhumvit Soi 63 Bangkok 10110 Tel: +66 (0) 2382 3191-4 Fax: +66 (0) 2382 3190 E-mail: etonasia@loxinfo.co.th

Mr. Goran Ehren 52/153 Tower Park (33B) Sukhumvit Soi 3, Klongtoey, Wattana, Bangkok 10110 Tel: +66 (0) 2655 1339 Fax: +66 (0) 2655 1339 E-mail: goranehren@yahoo.com

Mr. Christoffer Berg 20th floor, One Pacific Place 140 Sukhumvit Road, Bangkok 10110 Tel: +66 (0) 2263 7228 Fax: +66 (0) 2263 7260 E-mail: Christoffer.berg@foreign.ministry.se

Mr. Bjorn Ferm 2001 River Place, 8 Sukhumvit soi 41, Bangkok 10110 Tel: +66 (85) 063 3621 Fax: +44 845 280 1519 E-mail: bjorn@inkjetasia.com

Mr. Johan Per Simon Davidsson 55/555 Langsuan Road, Lumpini, Pathumwan 10330 Bangkok - Thailand Mobile + 66 (0)8 5223 4324 Tel: + 66 (0) 2630 4000 Fax : + 66 (0) 2630 4012 E-mail: H7174-FB5@accor.com Web : www.hotelmusebangkok.com

Mr. Leo Gillholm Sukhumvit Park 27/89 Sukhumvit Soi 10 Bangkok 10110 Tel: +66 (0) 89 489 75 10 E-mail: leo.gillholm@gmail.com

www.swecham.com

Mr. Mats Holjo Denenchoufu 3-30-8 Ota-ku, Tokyo 145-0071 Japan Tel: +81 3 5778 0781 Fax: +81 3 5431 3573 E-mail: mats.holijo@powerlite.jp Web: www.powerlite600.com

Mr. Par Hollertz Windsor Tower 26A, 9 Sukhumvit Road, Soi 20 Bangkok 10110 Mobile :+66 (0) 81 831 5537 Tel: +66 (0) 2261 2836 Fax: +66 (0) 2261 0910 E-mail: hollertz@ksc.th.com

Mr. Victor Hornfeldt 9/40 Moo 1, Haat Sairii Koh Tao, Koh Phangan Suratthani 84360 Thailand Tel: +66 87 547 4880 E-mail: victorhornfeldt@gmail.com

Mr. Stefan Jonasson 878/142 Moo Baan Narasiri Soi 54 Phatanakarn Bangkok 10250 Mobile: +66 (0) 9934 4784 Fax: +66 (0) 2936 1480 E-mail: Stefan.jonasson@th.flextronics.com

TSCC MEMBERS: INDIVIDUAL MEMBERS

Mr. Bengt Juhlin JL & Associates Natural Place Suites, Suite 65 38 Soi Ngam Duplee, Rama IV Road, Bangkok 10120 Mobile: +66 (0) 81 827 0441 Tel&Fax: +66 (0) 2679 9630 E-mail: jlandassociates@gmail.com

Mr. Bjorn Karlsson 162/1 Sukhumvit Soi 20, Klongtoey, Bangkok 10110 Tel: +66 (0) 2204 1456 E-mail: bjorn.karlsson@wilhelmsen.com

: Mr. Conny Klarqvist Nordic Plastic (Thailand) Co., Ltd. Estern Seaboard Industrial Estate 64/69 Moo 4.

Esie 9. T.Pluakdeang Rayong 21140 Thailand Tel: +66 (0) 38 955 680-1 Fax: +66 (0) 38 955 682 Web: www.nordicplastic.com

Mr. Hakan Kolmodin P.O. Box 1, Tha Toom Mills Office Srimahapot, Prachinburi 25140 Tel: +66 (0) 37 208 800-40 Fax: +66 (0) 37 208 851 E-mail: kolmodin_h@advanceagro.com

Mr. Jan O. Kylve VANRAVI Residence A48, 257/39 Moo 7, Huay Yang, Tapsakae, 771 30 Prachuap Kirikhan Tel: +66 81 949 7705 E-mail: jan@kylve.se

Mr. Patrik Malmstrom The Parkland Srinakarin Bld. C, Fl. 16, 577/721 Moo 5, Samrongnua, Muang Samutprakran, Bangkok 10270 Mobile: +66 (0) 8 5095 5470 E-mail : malmstrom_patrik@yahoo.com

Mr. Jorgen Moverare Daydream Corporation Limited 24/110 Moo 9 Ramintra 34 Tharand Bangkhen Bangkok 10230 Tel: +6689 768 0706 E-mail: jorgen@daydreamcorp.com

Mr. Christer Nilsson Media Partner Co., Ltd. 211 Soi Prasert-Manukitch 29 Prasert-Manukitch Road, Chorakaebua Ladprao, Bangkok 10230 Tel: +66 (0) 2943 7225 PCT # 1 Fax: +66 (0) 2943 7169 E-mail: christer@mediapartner.asia

Mr. Anders Oltorp 25 Soi Sukhumvit 7, North Klongtoey Kameo Court S-9 Wattana, Bangkok 10110 Tel: 08 4427 7702 E-mail: andersoltorp@gmail.com

Mr. Alexander Stenrud Parry Novotel Bangkok on Siam Square Siam Square Soi 6 Bangkok 10330 Tel: +66 2 209 8888 ext 2002 Fax: +66 2 254 9311 E-mail: hm@novotelbkk.com Web: www.novotel.com/asia

Mr. Joakim Persson 19/23 Soi Sukhumvit 19, Klongtoey-Nua, Wattana, Bangkok 10110 Tel: +66 (0)89 761 6701 Fax: +66 (0)2 256 0102 E-mail: joakimpersson@professorthailand.com

Mr. Prapat Phupinyokul 30/162 Soi 12, Moo Ban Plathong Srinakarin Road, Bangplee Samutprakarn 10540 Tel: +081 818 4118 E-mail: prapat_p@uniqueplastic.com

www.swecham.com

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TSCC MEMBERS: INDIVIDUAL MEMBERS

Mr. Charn Sophonpanich 27th Floor, 333 Silom Road, Bangkok 10500 Tel: +66 (0) 2230 1881 Fax: +66 (0) 2236 8988 E-mail: charn@compuierce.com

Mr. Christopher Stafford The Lofts Yennakart-Apt 305 366/11 Soi Praram 3, Sub Soi 77 Chong Nonsri, Yannawa Bangkok 10120 Tel: +66 (0) 81 763 4199 E-mail: staffordedison@gmail.com

Last minute new members Mr. Jerry Larsson Student Supalai City Resort Ramkhamhaeng soi 12 Bangkapi, Bangkok Tel.: +66 (0) 82 080 4265 E-mail: celebrior84@yahoo.se Mr. Christer Holmvall Oakwood Residences Sukhumvit Soi 24 Bangkok 10110 Tel.: +66 (0)85 404 1683 E-mail: holmvallc@gmail.com

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Mr. Christian Stenhammar 59/70 Soi Sukhumvit 26 Sukhumvit Rd, Klongton Klongtoey, Bangkok 10110 THAILAND E-mail: chst99@gmail.com

Mr. Jan Stenholm Bagfactory Co.Ltd Level 29,The offices Central world 999/9 Rama 1 Road Pathumwan,Bangkok 10330 Tel: +66 (0) 22 079 263 E-mail : jan@bkkbagfactory.com Web : www.bkkbagfactory.com

Mr. John Svengren

Mr. Olof Tranvik The Regent Royal Place One, Apt 2/273 Soi Mahadlek Luang 1 Ratchadamri Road Lumpini, Bangkok 10330 Mobile: +66 (0) 81 8464 033 E-mail: tranvik@gmail.com

TSCC MEMBERS: INDEX

INDEX A Ahmed, Rafique U. ....................................................60 Akerblom, Robert ......................................................58 Albert, Ferenc ...............................................................60 Alm, Hakan ....................................................................53 Alm, Hakan ....................................................................59 Anaker, Staffan ............................................................57 Andersson, Lars ..........................................................50 Andersson, Roy ...........................................................59 Aphicholthikhul, Pipat .........................................59 Attagowitwong, Wiyada .......................................55 B Baumgarten, Dr. Ralf ................................................49 Bekassy, Stefan de .....................................................53 Berg, Christoffer ..........................................................60 Bergqvist, Jonas ..........................................................54 Bhicharnchitr, Worachai ........................................47 Bjork, Peter .....................................................................50 Bluhm, Mikael Leon .................................................49 C Carlsson, Bo ...................................................................46 Cederwall, Jan .............................................................54 Chapman, Richard ....................................................57 Chiaranussati, Sukanda ..........................................58 Chodchoy, Attapon ..................................................45 Cholvanich, Viravat ...................................................57 Chong, Koray ................................................................44 Chuenkamrai, Rojana ..............................................46 Chumpani, Vongthip ...............................................44 D Dahlstrom, Erik ............................................................49 Damgard, Joacim ......................................................45 Davidsson, Johan Per Simon ..............................60 Dofenfalck, P. O. ..........................................................60 E Ehren, Goran .................................................................60 Elisson, Harald ..............................................................45 Ellegaard, Mai ...............................................................52 Engelberth, Carl ..........................................................58 Ericson, Frederik .........................................................51 Eriksen, Pelle .................................................................57 Eriksson, Jan ..................................................................53 Eriksson, Jan ..................................................................57 F Ferm, Bjorn ....................................................................60 Fridlund, Bengt ...........................................................48 G Gerdsen, Ton J.A. ........................................................54 Giebing, Linda C. ........................................................51 Gillholm, Leo ................................................................60 Gross, Alain ....................................................................53 Gupta, Anand ...............................................................48 H Hallin, Eric .......................................................................56 Hansen, Niels-Henrik ...............................................45 Heijstee, Lucien ...........................................................58 Helander, Jerker (Eric) .............................................59 Hogane, Janeric K ......................................................58 Holjo, Mats .....................................................................60 Hollertz, Par ...................................................................60 Holm, Mats ....................................................................54 Holtsjo, Daniel .............................................................57 Horn, Michel .................................................................50 Hornfeldt, Victor .........................................................60

Hua, Seah Moon .........................................................56 Hult, Professor Anders ............................................53 I Intara-Apai, Suyada ..................................................49 Irandoust, Prof. Said .................................................49 Irandoust, Prof. Said .................................................59 Irvin, Garry ......................................................................51 J Jakobs, Holger .............................................................58 Janssens, Roby ............................................................44 Jirathiyut, Vichai ..........................................................57 Johansson, Thomas ..................................................56 Jonasson, Stefan ........................................................60 Jongsiri, Juturong ......................................................56 Juhlin, Bengt .................................................................61 Julin, Tomas ...................................................................51 K Kaewchansilp, Dr. Soon .........................................52 Karlsson, Bjorn .............................................................61 Kekuewa, Rusty ...........................................................46 Kennedy, Robert O ...................................................54 Kijkanakorn, Supakorn ...........................................48 Klarqvist, Conny ..........................................................61 Klingberg, Thomas ....................................................51 Klinger, Ross ..................................................................51 Klipratoom, Wallapa .................................................44 Klose, Martin .................................................................56 Kolmodin, Hakan .......................................................61 Kosa, Zoltan ..................................................................56 Kovacs, Jan Miklos ....................................................52 Kraus, Khun Duangjai ..............................................51 Krusell, Marcus ............................................................53 Kulchai, Lawan ............................................................53 Kylve, Jan O. ..................................................................61 L Lager, Redrik .................................................................46 Landy, Simon ................................................................50 Leloup, Nicolas ............................................................56 Lovell, Dave ...................................................................48 Lundin, Patric ...............................................................53 Lundquist, Anders .....................................................55 M Malmstrom, Patrik .....................................................61 Manokitjarunman, Sutti .........................................51 Meesamanyont, Chavalit ......................................49 Mercurio, Vincent ......................................................51 Michel, Jacques ..........................................................47 Mitchell, Jintamai .......................................................52 Modig, Rolf Johanes ................................................54 Molin, Klas ......................................................................44 Moverare, Jorgen .......................................................61 Muntzing, Pontus ......................................................55 N Nilsson, Christer ..........................................................61 Nylander, Håkan .........................................................52 O Olsen, Alexander Otendal ....................................50 Oltorp, Anders .............................................................61

Pedersen, Eric Christian .........................................54 Persson, Joakim ..........................................................61 Peters, Wolfgang ........................................................45 Petteri, Kostermaa .....................................................52 Phatanachinda, Ongarch ......................................52 Phupinyokul, Prapat .................................................61 Piyawannarat, Chaiyot ............................................48 R Radencrantz, Kenneth ............................................55 Ragfelt, Per Olov .........................................................52 Rak-Intr, Phuriwat ......................................................57 Reinsch, William C. ....................................................49 Richardson, Bjorn .......................................................55 Rindlisbacher, Simon ...............................................56 Rolfsson, Oscar ............................................................51 Rosborg, Martin ..........................................................48 Rosén, Hans ...................................................................45 S Sanunsilp, Suraphol .................................................48 Sawyere, Marcel ..........................................................55 Seeto, Reginald ...........................................................44 Soderstrom, Thomas ...............................................51 Sophonpanich, Charn ............................................62 Spetz, Roger ..................................................................54 Sriutta, Pirapol .............................................................53 Stafford, Christopher ...............................................62 Stenhammar, Christian ..........................................62 Stenholm, Jan ..............................................................62 Strunk, Dr. Paul ............................................................56 Sukpradit, Suparat .....................................................48 Svengren, John ...........................................................62 Svensson, Krister ........................................................58 Svensson, Petter .........................................................50 T Tan, Taro ...........................................................................46 Thananan, Kritikar “Eric” ........................................51 Thepawan, Radit ........................................................52 Theravithayangkura, Suraphong .....................58 Tjahjono, Ferry .............................................................50 Tongin, Chawalit ........................................................46 Tranvik, Olof ..................................................................62 U Utsahaphan, Porntip ...............................................56 V Vatanaromya, Chantana ........................................47 Vimooktanon, Supanit ...........................................55 W Westberg, Lennart ....................................................48 Widell, Fredrik ..............................................................55 Winroth, Johan ............................................................50 Wunjina, Saranlux ......................................................49 Y Yang, Jerry ......................................................................54 Z Zarlimee, Christina Carlsson ...............................55

P Palmqvist, Bo ................................................................47 Parry, Alexander Stenrud ......................................61 Patthamadilok, Kornchanok ...............................55

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THAI SWEDISH CHAMBER OF COMMERCE

Thai-Swedish Chamber of Commerce

Thai-Swedish Chamber of Commerce Thai Swedish Chamber of Commerce The Chamber conducts an essential role in the Thai Swedish business and through our membership of the Joint Foreign Chambers of Commerce in Thailand we identifies businessmen’s problems and opportunities and seeking support in Thai Government policies to address these issues. This includes interaction with for example the Board of Trade, Thai Customs Department, Immigration and Revenue Departments, Board of Investments etc. We also have access to top officials in the Thai administration including the Prime Minister.

Through an active Chamber Events Committee, we secure interesting guest speakers from the top of Thai administration and political life. Also foreign guest speakers give our members a constant update on current issues, local as well as global.

Through the Chamber members and network you will get access to information, recourses and support in key business areas for your benefit. Support which otherwise can be difficult to access. As a Chamber member you will receive future editions of the ‘Property Guide’ free of charge.

The Thai Sweden Review is a combined

twice yearly Magazine and Yearbook Directory distributed free to all members featuring interesting articles about business, trade and life style in both Sweden and Thailand. The Membership Directory provides details of all members and other useful information.

The Chamber website www.swecham.com is an interactive web site where you read the latest news about Chamber activities and find other useful information. The many useful links provide intelligence within business and trade. We have also a monthly E-News letter sent out to all members.

can also take direct contact with representatives of the Thai Government on different levels, sometimes as high as Ministry level and even the Prime Minister directly.

Objectives for TSCC

Assisting members We assist our members in various ways, mainly giving initial advice, referring to experts in different areas and recommend ‘ways forward’. If necessary we can also organize projects to help in special areas that require more substantial advice.

TSCC is a membership organization Therefore everything we do must be based on this. To understand what the members need and want is crucial. Any Chamber Strategy is based on improving the benefits of the members.

Lobbying We have many opportunities for lobbying on behalf our members, the most important through the Joint Foreign Chambers of Commerce in Thailand. But sometimes we

Join us – Apply now!

Sign up for Membership in TSCC now online at www.swecham.com and click ‘Join us’. Submit the form and we will contact you. If you prefer to apply by sending us a fax contact secretary@swecham.com for a fax form.

You are of course also welcome to contact us over the phone or drop by at our office at Phayathai BTS station in downtown Bangkok.

Thai-Swedish Chamber of Commerce 34 C.P. Tower 3, 9th Floor Building A Phayathai Road Ratchathewi Bangkok 10400 Tel +66 (0) 2354 5229-31, Fax +66 (0) 2354 5232 Contact@swecham.com www.swecham.com

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TSCC are also Partners in EABC The European Asean Business Center in Bangkok Thailand. EABC is a physical center aimed at facilitating market access for European business in Thailand, to promote Thailand and ASEAN as a high potential trade and investment market for European businesses.

Networking We offer various opportunities for networking several times per month. Sometimes they are organized together with the other Nordic Chambers. The main networking events are: • Breakfast Meetings where we invite interesting speakers.

• Huntsman Pub monthly networking, we normally have a sponsor who will cater for the first rounds of beverages • Nordic Chambers Networking, can take place in many forms often sponsored • Young Professionals, this is a Nordic Event where we target young people such as entrepreneurs, trainees, students or other young people coming to Bangkok and Thailand Sincerely Yours Peter Bjork Executive Director Thai-Swedish Chamber of Commerce

MEMBERS VALUE PROPOSITIONS

TSCC Members Value Propositions Annual fees: • Premium 24 000 THB • Corporate 12 000 THB • Individual 5000 THB • Property Club 2000 THB • Students 1000 THB • Registration fee for first time applicants 1000 THB (except for Students) All categories will get: • Invitations to seminars, networking events and other functions • An authority voice to the highest level of Thai and Swedish Governments • Membership and influence in Joint Foreign Chambers of Commerce in Thailand (JFCCT) • Membership and influence in European Asean Business Center (EABC) • Legal News Letter and other selected information on a regular basis • Thai Sweden Review Magazine twice yearly (TSR) • Monthly News Letter, access to our interactive website • Welcome package, orientation- and introduction at events

• Offer to buy fast track to Immigration at Bangkok International Airport • Fast track for Business Visa at the Swedish Embassy (to be launched within short) • 2 seats at VIP table at events (on a first come first served basis) • Bringing 2 guests to networking events free (not including costs for lunch, dinners etc) • Offer to promote Products to members in TSR and on the website Corporate Members will also get: • 2 Representatives in TSR and on our website • Offer to buy fast track to Immigration at Bangkok International Airport • Fast track for Business Visa at the Swedish Embassy (to be launched within short) • 3 TSR, 3 email invitations to all events • Bringing 1 guest to networking events free (not including costs for lunch, dinners) • Offer to promote Products to members in TSR and on the website

Thai-Swedish Chamber of Commerce

Individual Members will also get: • 1 Representatives in TSR and on our website • 1 TSR, 1 email invitation to all events • Orientation seminar about doing Business in Thailand, culture bridging and more Property Club Members will also get: • 1 Representatives in TSR and on our website • 1 TSR, 1 email invitation to all events • Special service directed towards Property owners with initial advice and invitation to seminars on topics related to owning Property in Thailand and ‘Long stay’.

• Offer of a special package with health care, insurance, tax advice, banking, legal advice and more Student Members will also get: • 1 Representatives in TSR and on our website • 1 TSR, 1 email invitation to all events • Invitation to Nordic Young Professionals events, alumni events and more

Premium Members will also get: • 3 Representatives in TSR and on our website • Interview in TSR, 2-3 pages • 5 TSR, 5 email invitations to all events • Logo and company profile prominently featured in TSR and our website

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