Consumer SnapShot Presented by
"We drive client specific results by providing data, predic7ve analy7cs and database marke7ng solu7ons to deliver the most complete, independent and insigh;ul view of customers and prospects."
How to Get the Most Out of Your SnapShot™ SnapShot™ helps you understand your customers and how to find more just like them. In three simple steps, you can purchase a list of prospects in your trade area that look just like your best customers. Step One: Review your SnapShot™ Profile Step Two: Run Your Count AKer you have reviewed the Profile, request a prospect count report. Please note that a SnapShot™ Profile is most accurate within 90 days. Once you submit your count report request you will receive your count report via email. Step Three: Order your Data Review your count report and place your order. Your order will be fulfilled to your specifica7ons. Orders are typically completed within hours.
2
Who are my customers?
Customers Records Uploaded Total Records Matched Unique Records Matched
86,145 57,870 57,856 67%
Match Rate
Your customers are most highly concentrated in these demographic segments
Demographic Region Home Ownership Dwelling Type Median Home Value Gender Direct Mail Responder Marital Status Length of Residence Age Length of Residence
Value/Range
Percent
South Atlantic Definite owner Single $50K - $100K Male Double/Multiple Married 4 to 5 Years 35-44 Years Old 6 to 7 Years
100% 66% 64% 60% 53% 48% 37% 35% 30% 22%
3
Who are my best prospects?
SnapShot determines the best prospects in your trade area based on the characteris1cs of your customer’s profile Defined Trade Area Total Prospects
Recommended Prospects Premium Select Targets
318,526
Preferred Select Targets
354,255
Prospects with Highest Sta1s1cal Similarity to Exis1ng Customers Approx. Top 5% of Prospects
Prospects with Sta1s1cal Similarity to Exis1ng Customers, except Premium Approx. Next Top 5% of Prospects
Select Targets
Prospects with Moderate Sta1s1cal Similarity to Exis1ng Customers, except Premium and Preferred Approx. Next Top 10% of Prospects
6,417,089
631,323
Records from the select target groups are available. The actual number of records available In each group may differ slightly due to file updates and adjustments.
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Demographic Overview These demographic elements have been analyzed individually and the results are presented in subsequent pages. Values/ranges that consEtute at least 1% of your customer base are included in the tables and those with penetraEon indexes of 120 or higher are shaded in yellow. For demographic aIributes having more than 8 categories, only the top 8 categories will be illustrated. PenetraEon indexes are an indicaEon of your trade area market penetraEon for that specific aIribute. Using 100 as the average, indexes greater than 100 indicate that you are aIracEng more of that aIribute than what might otherwise be expected. That could be an indicaEon that you are parEcularly successful at aIracEng that market aIribute. However, it can also mean that your trade area market potenEal for that aIribute is diminishing. Conversely indexes less than 100 indicate that you are aIracEng less of that aIribute than what might otherwise be expected. That could be an indicaEon your trade area market potenEal for that aIribute represents a real opportunity for you. • Region • Gender • Age • Household Income • Median Home Value • Scan Group Wealth Score • Household Type • Length of Residence
• Dwelling Type • Home Ownership • Marital Status • Number of Children (if Present) • Direct Mail Responder • eConsumer Score • Interests • Equifax SuperNiche Group 5
Region
Regions consist of the following: Mountain: AZ, CO, ID, MT, NV, NM, UT, & WY Pacific: AK, CA, HI, OR, & WA East North Central: IL, IN, OH, MI, & WI West North Central: IA, KS, MN, MO, NE, ND, & SD East South Central: AL, KY, MS, & TN South Atlan7c: DE, FL, GA, MD, NC, SC, VA, DC, & WV West South Central: AR, LA, OK, & TX Middle Atlan7c: NJ, NY, & PA New England: CT, ME, MA, NH, RI, & VT
Region F ‐ South Atlan7c
Customer Count 57,856
Customer Percent 100%
Prospect Count 10,565,086
Prospect Percent 100%
PenetraHon Index 100
6
Gender
Gender
Customer Count
Customer Percent
Prospect Count
Prospect Percent
PenetraHon Index
M ‐ Male
30,399
53%
5,045,703
48%
110
F ‐ Female
26,271
45%
5,175,578
49%
93
7
Age
Age
Customer Count
Customer Percent
Prospect Count
Prospect Percent
PenetraHon Index
3 ‐ 35‐44 Years Old
17,154
30%
2,363,084
22%
133
4 ‐ 45‐54 Years Old
12,334
21%
2,316,596
22%
97
2 ‐ 25‐34 Years Old
10,494
18%
935,443
9%
205
5 ‐ 55‐64 Years Old
7,042
12%
2,058,353
19%
62
6 ‐ 65‐74 Years Old
6,169
11%
1,619,477
15%
70
7 ‐ 75+ Years Old
3,372
6%
1,142,542
11%
54
1 ‐ 18‐24 Years Old
1,291
2%
129,591
1%
182
8
Household Income
Household Income
Customer Count
Customer Percent
Prospect Count
Prospect Percent
PenetraHon Index
6 ‐ 50,000 ‐ 74,999
10,779
19%
2,049,156
19%
96
1 ‐ Under 15,000
9,680
17%
1,142,643
11%
155
3 ‐ 20,000 ‐ 29,999
8,240
14%
1,020,164
10%
148
4 ‐ 30,000 ‐ 39,999
7,620
13%
1,052,333
10%
132
5 ‐ 40,000 ‐ 49,999
6,039
10%
933,483
9%
118
7 ‐ 75,000 ‐ 99,999
5,451
9%
1,454,343
14%
68
2 ‐ 15,000 ‐ 19,999
4,240
7%
514,802
5%
150
8 ‐ 100,000 ‐ 124,999
2,572
4%
856,975
8%
55
9
Median Home Value
Median Home Value
Customer Count
Customer Percent
Prospect Count
Prospect Percent
PenetraHon Index
B ‐ $50K ‐ $100K
34,931
60%
4,570,079
43%
140
C ‐ $100K ‐ $150K
12,503
22%
3,212,305
30%
71
D ‐ $150K ‐ $200K
3,927
7%
1,357,426
13%
53
A ‐ Under $50K
2,637
5%
266,112
3%
181
E ‐ $200K ‐ $250K
1,511
3%
460,882
4%
60
F ‐ $250K ‐ $300K
572
1%
223,902
2%
47
H ‐ $350K ‐ $400K
312
1%
121,029
1%
47
10
Wealth Score
Wealth Score
Customer Count
Customer Percent
Prospect Count
Prospect Percent
PenetraHon Index
5
7,736
13%
984,651
9%
143
4
7,536
13%
885,466
8%
155
6
7,055
12%
1,082,429
10%
119
3
6,740
12%
760,202
7%
162
7
6,023
10%
1,178,684
11%
93
8
4,881
8%
1,252,506
12%
71
2
4,538
8%
640,090
6%
129
9
3,888
7%
1,279,746
12%
55
11
Household Type
Household Type
Customer Count
Customer Percent
Prospect Count
Prospect Percent
PenetraHon Index
14 ‐ One adult (female) and NO children
9,016
16%
1,427,047
14%
115
04 ‐ Two adults (married unknown) and children
8,068
14%
1,435,184
14%
103
06 ‐ Male with other adults and NO children
6,114
11%
1,221,769
12%
91
12 ‐ One adult (male) and NO children
5,530
10%
1,291,286
12%
78
02 ‐ Married (husband and wife) with NO children
4,958
9%
2,369,108
22%
38
08 ‐ Female with other adults and NO children
4,772
8%
759,310
7%
115
13 ‐ One adult (female) and children
4,174
7%
137,026
1%
556
03 ‐ Two adults (married unknown) and children
4,167
7%
309,775
3%
246
12
Length of Residence
Length of Residence
Customer Count
Customer Percent
Prospect Count
Prospect Percent
PenetraHon Index
D ‐ 4 to 5 Years
20,254
35%
1,580,036
15%
234
E ‐ 6 to 7 Years
12,856
22%
1,167,055
11%
201
C ‐ 3 Years
9,040
16%
816,402
8%
202
F ‐ 8 to 10 Years
5,506
10%
1,564,444
15%
64
B ‐ 2 Years
4,422
8%
807,011
8%
100
G ‐ 11 to 14 Years
1,899
3%
1,301,340
12%
27
370
1%
268,088
3%
25
H ‐ 15+ Years
13
Dwelling Type
Dwelling Type
Customer Count
Customer Percent
Prospect Count
Prospect Percent
PenetraHon Index
1 ‐ Single
36,828
64%
8,213,012
78%
82
6 ‐ MulH‐Family 10+ units with apt no
11,600
20%
1,111,966
11%
190
3 ‐ Mul7‐Family less than 5 units no apt no
5,415
9%
845,029
8%
117
4 ‐ MulH‐Family 5‐9 units with apt no
2,274
4%
201,527
2%
206
2 ‐ MulH‐Family less than 5 units with apt no
1,705
3%
180,017
2%
173
14
Home Ownership
Home Ownership
Customer Count
Customer Percent
Prospect Count
Prospect Percent
PenetraHon Index
4 ‐ Definite owner
38,376
66%
8,204,818
78%
85
1 ‐ Definite renter
3,241
6%
172,203
2%
344
2 ‐ Probable renter
1,535
3%
95,252
1%
294
3 ‐ Probable owner
733
1%
174,535
2%
77
15
Marital Status
Marital Status
Customer Count
Customer Percent
Prospect Count
Prospect Percent
PenetraHon Index
1 ‐ Married
21,185
37%
4,721,631
45%
82
2 ‐ Single
11,286
20%
1,289,803
12%
160
446
1%
33,243
0%
245
3 ‐ Divorced/Separated
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Number of Children (if Present)
Number of Children (if Present) 1 ‐ 1 Child
Customer Count
Customer Percent
Prospect Count
Prospect Percent
PenetraHon Index
11,017
19%
1,080,278
10%
186
2 ‐ 2 Children
4,505
8%
455,330
4%
181
3 ‐ 3 Children
1,972
3%
197,227
2%
183
4 ‐ 4 Children
890
2%
108,814
1%
149
17
Direct Mail Responder
Direct Mail Responder 2 ‐ Double/Mul7ple 1 ‐ Single
Customer Count
Customer Percent
Prospect Count
Prospect Percent
PenetraHon Index
27,569
48%
5,847,783
55%
86
7,261
13%
1,187,500
11%
112
18
eConsumer Score
eConsumer Score
Customer Count
Customer Percent
Prospect Count
Prospect Percent
PenetraHon Index
3
7,422
13%
751,373
7%
180
5
6,738
12%
978,291
9%
126
2
6,716
12%
789,138
7%
155
9
5,938
10%
991,785
9%
109
6
5,830
10%
1,019,226
10%
104
7
4,383
8%
1,071,605
10%
75
4
4,223
7%
755,051
7%
102
10
3,477
6%
1,113,852
11%
57
19
Interests
Interests
Customer Count
Customer Percent
Prospect Count
Prospect Percent
PenetraHon Index
Fitness
2,557
4%
795,954
8%
59
Domes7c
2,162
4%
782,052
7%
50
Good Life
1,511
3%
548,584
5%
50
DIY
1,460
3%
420,613
4%
63
Technology
1,250
2%
388,419
4%
59
Cultural
1,239
2%
486,662
5%
46
Athle7c
1,202
2%
443,975
4%
49
Blue Chip
1,056
2%
383,623
4%
50
20
Interest Descrip7ons Fitness Physical Fitness, Exercise, Running, Jogging, Walking, Health, Natural Foods Domestic Sewing, Knitting, Crafts, Gourmet Cooking, Fine Foods, Gardening, Home Workshop, Reading Good Life Fine Foods, Natural Foods, Fashion Clothing, Decorating, Foreign Travel DIY Automotive, Work, CB Radio, Home Workshop, Motorcycling, Electronics, RV’s Technology Stereo, Photography, Electronics, Home Video Recording, Home Video Games New Technology, PC’s Cultural Art, Antique Collecting, Collections, Crafts Cultural, Arts Events, Foreign Travel Athletic Exercise, Running, Fitness, Diet Concerns, Sporting, Hiking, Baseball, Basketball Blue Chip Stock, Bond Investments, Real Estate Investment Activities, Self-Improvement
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Equifax SuperNiche Group
Equifax SuperNiche Group
Customer Count
Customer Percent
Prospect Count
Prospect Percent
PenetraHon Index
K ‐ Kiddie Kastles
8,118
14%
1,313,180
12%
113
Q ‐ Quiet Homebodies
5,810
10%
805,997
8%
132
V ‐ Very Spartan
3,512
6%
564,714
5%
114
O ‐ Oodles of Offspring
3,485
6%
149,761
1%
425
M ‐ Mid‐Life Munchkins
3,382
6%
855,711
8%
72
R ‐ Rocky Road
3,375
6%
389,521
4%
158
P ‐ Parks, Parts & Prayers
3,303
6%
235,411
2%
256
D ‐ Diamonds‐To‐Go
2,886
5%
1,017,675
10%
52
22
Equifax SuperNiche Group Descrip7ons Kiddie Kastles Kiddie Kastles account for about 11.9% of all Niches Households. Around 43 years old, they have an annual income of about $73,000. Consisting mostly of homeowners, this group has children, are white-collar with college educations and are mail responsive. This group has a strong interest in fitness and outdoor activities. Quiet Homebodies Representing about 9.2% of Niches Households, Quiet Homebodies are homeowners and about half of them have children. With an average age of 43 and a combined income of $55,000, they are considered to still be highly mobile. Jobs within this group are mostly clerical or blue collar. A majority are high school educated and may still be students. Most of their interests revolve around collectibles, personal computers, and moneymaking opportunities. These households like pets, outdoor sports, cooking, and gardening. Very Spartan This group represents a sizable 7.2% of Niches Households with an average head of household age of 37 years. This is a highly mobile group with no children. They prefer to primarily rent a property for flexibility reasons and most have a high school education. Blue-collar jobs give them an average household income of $26,000. Electronics, computers, audio, and sweepstakes are what they are interested in as well as automotive work, home improvement, and video games. Oodles of Offspring This group populated lower income levels with an average of $ 36,000 per household with children. The head of household is on average 28 years of age and is a high school graduate. They represent 2.1% of Niches Households. Most Oodles of Offspring hold blue collar jobs and rent or own property with a low home values. Their interests are mostly in personal computers, electronics, and the internet. This group is also interested in investing, domestic travel, camping and fashion clothing. Mid-Life Munchkins This mature group has a median age of 55, and a median household income of approximately $71,000. Making up 6.1% of Niches Households, Mid-Life Munchkins are known to have children and/or grandchildren in the home and are homeowners who have long lengths of residence. They are known to have pets, travel for business and invest in charities.
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Equifax SuperNiche Group Descrip7ons (con7nued) Rocky Road The Rocky Road group are mid road stragglers. They have no children and more than half of this group rents property. On average the head of household is 44 and completed a high school education. They represent 5.3% of Niches Households. Their blue collar job earns them on average $40,000 per household. In free time, home remodeling, camping, fishing and gardening is what Rocky Road wants to explore. They are also interested in automotive work, the internet, music and self improvement. Parks, Parts & Prayers This group has children present in the household. On average this household earns $31,000 and the head is about 38 years of age, some of which are single parents. They represent 2.7% of Niches Households. This group is characterized by high mobility despite homeownership with members who hold blue collar jobs and are high school educated. Their main areas of interest are video cameras, computers, music, automotive work and fashion clothing. They are also interested in outdoor activities, fitness and often are cat owners. Diamonds-To-Go Representing about 5.7% of Niches Households, the Diamonds to Go group are mostly homeowners with high home values, white-collar families with children. They have an average income of $123,000, with the average age of head around 48. It seems they enjoy the good life, with having multiple credit cards, and have an interest in home furnishings, stocks, computers, gourmet cooking, gardening and travel.
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and
"We drive client specific results by providing data, predic7ve analy7cs and database marke7ng solu7ons to deliver the most complete, independent and insigh;ul view of customers and prospects."
25 CORPORATE HEADQUARTERS W222 N625 Cheaney Drive, Waukesha, WI 53186 • P(262) 521‐1365 • F(262) 521‐3265 • www.scangroup.net