I had a vision – to create the greatest, most stylish, innovative, authentic, conscious, inspiring lifestyle magazine on the planet. No small feat but one made easier by an extraordinary team bringing together a collective of like-minded, passionate game changers, thought leaders, style makers and rebels from all over the world to deliver inspiration and leadership and force you to keep asking the questions, ‘why?’ and ‘why not?’ So, what’s it all about? In a world full of imitation and replication, we wanted to do something different. Something extraordinary, something that would stand out, be authentic and we could take beyond the pages of a print magazine.