Marvel’s Hawkeye actor buys into Charleston vodka company

By Ross Norton rnorton@scbiznews.com

An actor known as a superhero and a super spy got a taste of a Charleston-based vodka and decided it was, well … super. Good enough, at least, to put his money where his tastebuds are.

Jeremy Renner, a two-time Oscar nominee known to Marvel movie fans as Hawkeye, and as Jason Bourne fans as the star of the series’ fourth film, is a new owner in Sweet Grass Vodka.

Renner made the announcement July 23 via Instagram from his home in Reno, Nevada, where he has been recovering from a Jan. 1 snowplow accident.

“I’m so grateful for the progress I’ve made since the start of this year which allowed me to move forward with my interest in Sweet Grass Vodka,” Renner said in a news release from Sweet Grass Vodka. “Their mission is rooted in community and shared experience, which is why the second I tried it, I knew I wanted to become a part of it.”

Plans are underway for a cross-country appearance and bottle signing tour.

“Jeremy understands the purity and craftsmanship of our vodka intrinsically,” Jarrod Swanger, CEO of Sweet

Grass Vodka, said in the release. “We are so grateful to share ownership of our brand with someone who resonates with our passion and vision to create the best vodka on the planet.”

Swanger and his wife Alicia founded the 100% potato vodka company based on her Polish family recipe. Sweet Grass Vodka is sourced locally in South Carolina with no artificial ingredients or gluten, the company says.

Sweet Grass Vodka was recognized by Forbes when it won a Master Award in three separate categories for Organic, Micro-distillery and Smoothest as well as “Best Premium Distillery.” In 2022, Sweet Grass Vodka was crowned “Best Domestic Vodka” by the Fifty Best, the release said. Most recently, Sweet Grass Vodka won a gold medal at the 2023 San Francisco World Spirits Competition.

The product is bottled in downtown Charleston and distributed nationally by RNDC. It is currently sold in stores in Florida, Georgia, Illinois, South Carolina and Tennessee and is available for purchase online nationwide. Sweet Grass Vodka’s flagship bottling facility and tasting room is The Sweetgrass Lounge and is located in The Refinery at 1640 Meeting Street Road in Charleston. CRBJ

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