Charleston’s Stars Rooftop rebranding at Satellite Bar

Staff Report

Stars Rooftop & Grill Room is rebranding its rooftop terrace as “Satellite Bar,” catering to a more mature audience, according to a news release.

By Jason Thomas jthomas@scbiznews.com

ACharleston television station is revamping its programming with the addition of a new lifestyle show.

WCSC-TV (Ch. 5) anchor and reporter Emilie Zuhowski will host Live 5’s new lifestyle show, “Palmetto Life,” starting Sept. 11, according to a WCSC news release.

The hour-long program will air Monday through Friday at 9 a.m., replacing the syndicated series “Hot Bench” in a station-wide effort to provide more local programming to the community across all platforms, the release stated.

The new brand will replace “Lowcountry Weekend,” WCSC’s current lifestyle property.

“Palmetto Life” will explore the culture, people, food, things to do, and businesses that make the Lowcountry one of the most desired places to live, work and visit, the release stated.

Segments will include on-location and in-studio features with restaurants, small businesses, outdoor recreation, distilleries, breweries, musicians, community leaders and organizations, the release stated.a

“Our goal is simple,” WCSC-TV marketing Director Steven Bevels said in the release. “We want to connect the community to get the most out of where we live. Emilie truly loves the Lowcountry and the people that make it one of the best places the nation to call home. We’re thrilled to have her lead the Palmetto Life team.”

“Pop goes the WEZL” will highlight weekly pop culture, upcoming local concerts, and who to listen for on Opry Live with WEZLFM’s Ric Rush, the release stated

The community affairs program “Bounce Around Charleston” will make its main channel debut moving from WCSC 5.2 to a regular segment on “Palmetto Life,” according to the release.

“This year we’re celebrating our 70th anniversary, and there is no better time for Charleston’s legacy station to be launching a lifestyle show. I am honored to be leading the initiative in the community I love,” Zuhowski said in the release. “As a reporter and anchor for Live 5 News, I was able to meet people in our community and share the stories that mattered most.

“There are countless stories in the Lowcountry about people making it a better place, and I couldn’t be more excited we finally have the platform to showcase them.” CRBJ

Reach Jason at 864-568-7570.

“As King Street continues to evolve, so do we,” Heather Greene, director of operations of Stars, said in a news release. Greene also is a partner at Amen Street Fish & Raw Bar and Rudy Royale. “Satellite Bar will provide a welcomed escape from the bustle below, and we are so excited about the new direction.”

This rebranding initiative includes a new age requirement of 23 and older on Friday and Saturday nights after 9 p.m.

The changes include an updated exterior design intended to reflect an upscale coastal lounge ambiance, the news release stated.

“Our new beverage program features fun, unique and colorful cocktails perfect for sipping while soaking in the rooftop views,” Taylor Jacobs, director of food and beverage, said in the release. “Every cocktail is made from scratch with fresh and seasonal ingredients, and we’re proud to offer local drafts and cans that showcase the city’s best breweries.”

The Satellite Bar is placing an increased emphasis on live music, the release stated. Currently featuring live performances on

“Since 1983, Lowcountry Food Bank has led the fight against hunger in the Lowcountry. We believe food is a basic human right and all our neighbors should have access to healthy food every day. We thank all the donors, volunteers, and community partners who have come alongside us to serve thousands of families each year across the 10 coastal counties of South Carolina. SouthState is one of our long-time supporters of this fight, providing both financial expertise and committed volunteers. We are so proud and appreciative to have SouthState as our partner.”

Nick Osborne President & CEO Lowcountry Food Bank

Saturdays between 2-6 p.m., the establishment is working to expand its live music offerings to Sundays and replacing the DJ with live performances on Friday and Saturday nights. Additionally, there are plans to introduce an open mic night on Thursdays.

Plans are underway to provide VIP access to diners before and after their meals at nearby restaurants.

Construction at Satellite Bar is set to be completed by the end of the month, with an exclusive invite-only launch party to be held in August. The venue will fully roll out to the public shortly after, the release said.

Satellite Bar is located at 495 King St. CRBJ

SouthState Bank takes great pride in serving local businesses, ensuring they have the tools, guidance and security they need to reach their unique goals.