10 跨越百年的新中桥梁
20 Exploring india under PM Modi’s administration
CHINESE ENTERPRISE MCI (P) 101/03/2015
第六期 . ISSUE 6/2015
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CHINA
S N I G T E A S T I R E A B T D E Y L B A I L L ATER CE WITH CHINA AND INDIA INDIA
SINGAPORE
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卷首语 PRESIDENT’S NOTE 乘势而上
我们很幸运，处在一个机遇与挑战并存的时代。
跨太平洋伙伴关系协定(TPP)成员国，亚细安经济共同体(AEC)，加上“一带一路”沿线国家，由数十亿人口构成的庞大 市场，开启经贸领域未来蓬勃发展的强劲势头。 凡益之道，与时偕行。建国金禧年，时逢新中建交25周年和新印建交50周年，我们在建国先辈铺垫的牢固根基上，不 断深化与两大经济体的政经和文化往来，政府、民间互动与交流之频繁达到了巅峰。 时代赋予总商会率领商家把握契机、开创新局的使命。北京、天津考察之行让我们看到中国如何朝创新高端水平与产 业升级转型。德里经贸文化之旅让我们搭上印度经济转型的顺风车，强化与印度商家合作的默契。本会创办的世界华商大 会，则在全球经济一体化的时代里，在同一个平台上成功荟萃世界各地华商的第一手商机。 时势造就千载一时不可逢的机遇，让识时务者感受到创新、创值的迫切，政府因此在我国经济仍有增长时成立未来经 济委员会，探讨如何为企业提供优质经商环境，也确保新加坡继续是企业发展的基地。 到访本会的王瑞杰部长、易华仁部长、陈振泉和张思乐政务部长表示，新加坡要成功从增值经济体转向创值经济体， 必须靠群体的努力和紧密的协作，而中小企业扮演重要的角色。 转型挑战虽然艰巨，但团结就是力量，中小企业应该发挥灵活性强的优势，效仿深海觅食的鱼群，结合团队的力量，把 握浩瀚商海中的处处机遇。建国华商壮大企业规模的经验和经商智慧告诉我们，根植新加坡，同样可以绽放让区域、甚至 国际市场重视的耀眼光芒，只要我们抓紧时机，乘势而上！
Capitalise on trends and powering ahead We are indeed fortunate to exist in an era replete with opportunities and challenges. The Trans-Pacific Partnership and the ASEAN Economic Community, together with the “One Belt, One Road Initiative”, will form an enormous market of a few billion consumers, and will spearhead the burgeoning development of global and regional business and trade. As it turned out, Singapore’s Golden Jubilee happened to coincide with the 25th Anniversary of Singapore-China diplomatic relations and the 50th Anniversary of Singapore’s diplomatic relations with India. Building on the firm foundations of our pioneers, we continue to deepen economic and cultural exchanges with these two giant economies. The Chamber has been vested with the mission to help businessmen seize business opportunities and develop new frontiers. The business mission to Beijing and Tianjin enabled us to witness China’s development in high-end innovative capabilities, and in upgrading and transforming its industries. The business and cultural immersion trip to Delhi helped us to ride on a rapidly transforming Indian economy, further strengthening collaboration and understanding with Indian business counterparts. The World Chinese Entrepreneurs Convention founded by our Chamber has successfully gathered Chinese entrepreneurs around the world to leverage on business opportunities in a globalised economy.
星
现在
Current trends have created a golden opportunity; this has reinforced the urgency of innovating and creating new value. Hence the government has established a Future Economy Committee to review how to provide enterprises with an excellent business environment, and ensure that Singapore continues to be an ideal destination for business growth. Ministers Heng Swee Keat, S Iswaran, MOS Sam Tan and Teo Ser Luck who all held dialogues with our Chamber concur that Singapore needs to succeed in transiting from a value-added economy to a value creation economy. In this regard, the hard work and close collaboration among public and private sector organisations and SMEs, MNCs, GLCs and the government is crucial. Moreover, SMEs play an important role. SMEs should be like a shoal of deep sea foraging fish in coming together to overcome the perils of the ocean. Wise and experienced Chinese business pioneers who have created powerful enterprises have shown that although we are rooted in Singapore, we can also achieve great success in regional and international markets, as long as we seize the opportunities when they arise and surge forward!
会长 请到总商会网站 www.sccci.org.sg 阅读电子版《华商》。 Chinese Enterprise can be viewed online through the Chamber’s corporate website www.sccci.org.sg
Thomas Chua, SCCCI President
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编辑顾问 Editorial Advisors Thomas Chua Kee Seng Teo Siong Seng Charles Ho Nai Chuen Lim Geok Khoon
蔡其生 张松声 何乃全 林玉勤
目录 CONTENTS
出版统筹 Publications Supervision
谭宝锠 Tham Poh Cheong 主编
副编辑
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Assistant Editor
陈星伊 Chin Sin Yee 撰稿 Staff WriterS
李依玲 Samantha Lee 特约撰稿 Contributors 张宝诚 Chang Bao-Cheng 成一专 Jason Seng Marketing
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比专业更重要的自我管理 中国生产力中心总经理张宝诚认为， 企业除了注重员工的专业知识与核 心能力之外，自我管理能力也不可 忽视。
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世界华商齐聚巴厘 总商会的118人商业代表团出席在印 尼巴厘岛举办的第十三届世界华商 大会时，不仅探讨了印尼各领域的商 机，更重要的是与出席大会的全球华 商有进一步交流和联系的机会。
Design Egg Creatives Publisher
新加坡中华总商会 Singapore Chinese Chamber of Commerce & Industry 47 Hill Street #09-00 Singapore 179365 Tel: (65) 6337 8381 Fax: (65) 6339 0605 E-mail: corporate@sccci.org.sg Website: www.sccci.org.sg
Chinese Enterprise is produced and designed by Egg Creatives Pte Ltd (Registration No. 200504905G) for Singapore Chinese Chamber of Commerce & Industry (Registration No. S61550014E). Copyright of the materials contained in this publication belongs to SCCCI. Nothing in here shall be reproduced in whole or in part without prior written consent of SCCCI and/or Egg Creatives Pte Ltd. The views expressed in Chinese Enterprise by authors and contributors are not necessarily those of SCCCI and no liabilities shall be attached thereto. All rights reserved. Editorial enquiries should be directed to the Editor, Chinese Enterprise, Singapore Chinese Chamber of Commerce & Industry, 47 Hill Street #09-00 Singapore 179365. Tel: (65) 6337 8381 Fax: (65) 6339 0605 E-mail: CnP@sccci.org.sg. Unsolicited material will not be returned unless accompanied by a selfaddressed envelope and sufficient return postage. While every reasonable care will be taken by the Editor, no responsibility is assumed for the return of unsolicited material. MCI (P) 101/03/2015. Printed by Innotech Communication Pte Ltd (Registration No. 199604880H).
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跨越百年的新中桥梁 配合新中建交25周年，总商会28人代 表团出访北京、天津，进一步促进新 中商务的发展，帮助新加坡商家了解 中国近年来的发展潜力。
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设计
出版
建国华商畅谈成功历程 新加坡建国50周年杰出华商奖得主 魏成辉，李国基和姚晓东畅谈创业、 守业的历程，分享他们如何在柳暗中 闯出自己的一片天。
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中国事务
行销 陈星伊 Chin Sin Yee
GLOBAL WATCH
华商焦点
Editor
胡爱兰 Fiona Hu
REGIONAL FILES
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13th WCEC – The Bali experience The World Chinese Entrepreneurs Convention, founded by the SCCCI in 1991, landed in Bali for its 13th round. Ministerial dialogues to engage the business community Minister for Finance Heng Swee Keat; Minister for Trade & Industry (Industry) S Iswaran; Dr Amy Khor, Senior Minister of State for Health & Environment and Water Resources; Ministers of State for Manpower Teo Ser Luck and Sam Tan visited the Chamber for dialogue sessions with council members and trade association representatives.
Forging deeper ties with counterparts in Johor The SCCCI signed an MOU with the Johor Associated Chinese Chambers of Commerce & Industry, representing a broad-based commitment by both Chambers to enhance and add value to their already close relations.
Corporate Strategies
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In the Lead
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Exploring India under PM Modi’s administration A 20-member delegation from SCCCI embarked on a business mission to India, to explore opportunities and collaborations with Indian companies as well as to establish a better understanding of India’s policies and business culture under the leadership of Prime Minister Narendra Modi.
Millennials in the Singapore workforce: Understand to manage Jason Seng from Deloitte shares insights on the Millennials to help businesses understand and better manage this upcoming wave in the workforce.
商会时讯
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凡走过必留下足迹 悼念陈共存与郭令裕名誉会长 总商会谨以此文，追思先后于10月26 日和11月16日辞世的陈共存和郭令裕 名誉会长。
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华商焦点
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IN THE LEAD
建国华商畅谈 成功历程
文：李依玲
成功的企业家在创业与守业时遇到了什么困难，而他们又是怎么克服 这些困难，在柳暗中闯出自己的一片天呢？
（左起）主讲嘉宾星纶控股有限公司主席李国基，赫比国际公司执行主席姚晓东，第一家集团执行董事主席魏成辉，及分享会主持总 商会财政委员会主席、普华永道会计师事务所合伙人吴绍均。
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华商焦点
IN THE LEAD
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继首场深受好评的“建国50周年杰出华商奖”英语分享会，总商会于11月12日举办第二场华语分享会，邀请了魏成 辉先生，李国基先生和姚晓东博士畅谈创业、守业的历程，也分享了他们在回馈国家、社会方面所做出的努力。 《华商》特别整理了三位成功企业家于会上的分享，希望读者能中从得到启发。以下魏成辉先生称“魏”、李国基先 生称“李”、姚晓东博士称“姚” 。
第一家集团执行董事主席“薄饼大王”魏成辉创业初期满怀信心，但却 在8个月内亏损2万而被迫结束公司。魏成辉曾经穷得连一块钱都没有，谈恋 爱时只能在红灯码头走来走去，坐在公园的草地上“喂蚊子”。但他仍坚持不 懈，继续经营机械工程生意，并捉紧时机收购隔邻的薄饼皮工厂，将生产线自 动化，积极开拓市场，把业务做强做大。如今，他建立了自己的企业王国，名列 新加坡十大巨富之一，所统领的集团，业务不但日益多元化，也在海外建立了 星罗棋布的据点。
魏成辉 从父亲手中接过了人们眼中的“夕阳行业”，星纶控股有限公司主席李国 基却不断在路尽转舵，创出一片春天。李国基坚信他经营的是“没有夕阳的行 业”，因为衣食住行是人们生活的必需品，因此纺织服饰是不会被时代淘汰 的。 “夕阳行业”之所以形成是因为“管理层对公司经营模式无法与时并进， 促使产品在市场失去了竞争力。他强调，传统行业若要持续发展，关键在于经 营模式必须能与时俱进，以迎合在不同时期的市场需求。家族企业都希望如 长江后浪推前浪，一浪比一浪强的传承，但如果企业一旦进入夕阳状态，将无 法吸引人才来接班。目前，星纶除了服装代工外，也提供设计、制造，物流分 销、研发等一站式服务。
李国基
赫比国际公司执行主席姚晓东在台湾成长，小时候生活清苦，他看到父 母亲维持家计，养育弟妹们并不容易，就立志成长后做点事业，改善家人的生 活。他在高中职业学校毕业，服完兵役后，想继续升学，但因弟妹都在读书， 家庭经济困难而作罢。1972年进入杜邦公司服务，表现甚佳，在1979年派往新 加坡工作，在在1983年投资接掌赫比，开始了创业旅程。然而，时值全球经济 不景气，公司持续亏损了四年，在最坏的时候，公司财报净帐仅存九万新币， 坏账却有十三万以上，其艰辛可以想象，但因儿时的际遇所磨练出来的坚毅精 神使他成功克服了层层的困难。当初以仅仅五万新元创业，迄今业务遍及欧、 亚、美洲，员工超过二万余人，营业额十余亿。改善父母兄弟姐妹的生活是他 的创业动机，而他持续寻求发展的精神是旨在造福更多的同仁及其家属。
姚晓东
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华商焦点
现在创业精神与模式与您当年 创业时有和不同?
IN THE LEAD
外在环境一直都在改变，一直都会有 空间让企业发展，但与时并进的思维、 务实和饮水思源的态度与坚毅不屈的 精神将决定你是否能成功。 — —李国基
现在的经商环境与过去很不相同，主要是现在所 有的生意规模比较大，譬如各种商品的销售，因为有许多 大百货公司分门别类地销售各种产品，不但可以让购买者 一次购买到他们想买地东西，货品价格也因为具经济规模 而更便宜。至于生产制造业，现在的规模也大得多，它们 具备各种的工艺能力，提供一条龙的服务，让厂家不需要 找很多的供应商提供不同的工艺，也不需要许多的采购人 员，节省了采购经费。这些都增高了从事各行业的门槛，所 以现在的年轻人创业要有不同的着眼，需要更具创造力， 创业的产品需要更创新，销售与服务要以更有效的网络着 手。另外，在管理方面，最好是能到跨国公司吸取经验，学 习怎么管理、组织，为未来的成长打下良好的管理基础也 是重要的。 我想创业的成功要素是热忱，知识与耐力。有热 忱才会全心投入，有知识才能看到机会，有耐力才能克服 万难，不会半途而废。这基本要素无论是过去与现在创业 都没有改变。我本身是认为不熟不做。 我相信一个人的创业，努力是必然的，成功是偶 然的。成功的人不一定比失败的人聪明，是因为“天时、地 利、人和”等因素促成他成功。一个人的成功有时还是要 靠运气，所以不要以羡慕的眼光去看成功的人，要对自己 有信心，继续努力，成功将在不远处。
做生意要学习了解自己何去何从，不 要因为看到别人成功也跟在别人后 面，因为并不是每个人做每一样东西 都能成功的。不要怕失败，失败就是 经验，是人生的强力针。最重要是要对 自己有信心。 — —魏成辉
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您对传承（资产传承和领导传 承）有什么看法?
我认为资产上的传承比较简单，只需要有一个好 的银行与律师便能处理好。但领导的传承往往面对许多顾 虑。家族企业我们需要清楚分开什么是管理层，什么是股 东。如果没有办法分开的话，有时候将可能造成不适当的 家族人员阻碍了公司的发展。家族企业领导的传承关键于 是否能栽培出有雄心，有能力又能凝聚家族的适合人选。 当家族企业“代代相传”时，往往造成家族股权分散 而使到有能力者无法感受到创业成果的刺激。我本身的做 法是尽量促使有能力又能照顾到家族人员的接班人成为 重要股东来刺激他的拼搏精神，使他感受他才是创造最大 利益的相关者 (stakeholder)。 传承时要把财富、企业经营与管理分开来看待。 如果孩子有能力，也有兴趣经营家族事业，那非常好，但不 能勉强。如果孩子没有这份能力与兴趣，一定要他承接，可 能会把企业砸掉，同时失去财富。所以换个角度去看，如果 孩子没兴趣也不是这方面的专业人才，家族可以找真正有 才干的人来经营管理，家族继续经营财富，孩子可以对他 有兴趣的方向去发展，这不是两全其美的方法吗? 也许孩 子在他有兴趣的领域，利用了家族的财产又为家族开展出 了新的事业，让家族事业更能够枝繁叶茂。 我选择让孩子自由发挥兴趣，毕竟他们的想法不 同，所以不要勉强。我有四个孩子，除了一个当老师，另外 三个都在帮我打理不同的业务。二女儿到第一家集团帮忙 已有20年，现在由她管理；群策环球控股 (GSH Corp) 交由 大儿子管理，小儿子则管理海外的公司。我的管理方式比 较严格。我的孩子们在加入公司时都从底层做起，凡事亲 力亲为，并了解公司所有的大小事物。他们现在的成就是 他们默默耕耘，一步一脚印走出来的。
18/12/15 2:12 PM
华商焦点
您认为企业的第二代该如何才 能把生意带入另一个阶段？
用人要用人才。如果某个员工在某一方面的能 力强，你就给他多一点信任和权利，他自然而然地就会把 你的企业做得更出色。现在和以前不同，现在员工的流动 性较强，很难留住员工，所以要想办法吸引，培育和留住 人才。 我本身是第二代。现在的年青人或许比较受父 母呵护，所以比较难体会刻苦耐劳的精神与饥饿的感受， 但他们的智慧与学识却比上一代強得多。只要他们能利 用现有的平台注入与时并进的模式，必能有所突破。我建 议年轻的企业家多参加如青年总裁协会 (Young Presidents’ Organisation) 的组织，与不同企业的第二代或其他企业家一 起分享创业、守业及企业管理的经验和挑战。现在的年轻 人容易被朋友影响，所以朋友的分享有时比父母或长辈给 予的忠告更具影响力。 心智的锻炼非常重要。老一辈创业的人都能了解 创业时的不容易，但现在的第二代几乎都是富二代。他们 就像温室里的小花长期备受呵护，面对风吹雨打的摧残无 法像野花一样坚强、挺拔，所以在成长过程让他们承受一 些锻炼与挑战是很重要的，让他们在面临困境时仍然能够 保持坚韧与冷静克服困难。另外，许多家族企业都是家族 式的管理，缺乏现代的科学管理能力。公司要寻求进步，管 理方式非常关键，需要学习如何计划、组织、领导与掌控 让团队取得理想中的效果。就这方面如果家族有意让孩子 接班，让他们先到跨国企业吸取经验，学习跨国企业科学 化的管理方式是重要的。
成功不骄傲，失败不气馁，不同阶段的 成功永远是新的起点。创业不是计划 周全了才创业的，想周全了往往就失 去机会了。创业的艰辛让生命更充实， 创业与贡献社会让生命更满足。
IN THE LEAD
09
请问要怎么找到创业的 “偶然成功”？
成功创业需要好的团队。自己能力不论多强，没 有好的团队也很难发展。我在做生意时一直秉持着“3S”的 理念。“Small”，先从小开始，不能一开始就好高骛远，应 该先脚踏实地。“Specialised”，不要因为看到别人成功，就 跟着去做这个那个，而是应该集中把你的产品做好。最后 是“Strong brand”，通过优良的质量，建立强大的品牌。创业 时要不断创新，要勇往直前，要对自己有信心。信心是成功 最主要的一个元素。要有信心，有胆量，你所相信的事，认 为它具备潜能就去做。 不要把自己局限于一个框子里，要多看、多向其他 成功人士学习、多参与分享会。将得到的启发结合现有的 条件或许就能成功。 一个人要成功就要有企图心（抱负）。如果没有企 图心，机会就算在身旁，你也无法抓到。魏先生原本是做电 器修复的，但他在做春卷皮上看到了商机，抓住了机会，努 力拼搏成就了今天的事业。成功与否，机会固然是重要，但 是缺乏企图心，机会在前面也会视而不见，错过机会！若有 企图心，心中存有意念随时都在想着它，就不会让机会溜 走。抓住了机会，又有强烈的企图心坚持奋斗，一定会让事 业做成功的！
您对后辈有什么忠告？
信心会推动你与时并进的决心。就像我处在一个 传统行业里，但衣食住行对于人们的重要性是不变的，改 变的是经营的方法。只要我们一直改变，我相信我们将来 还是能开创出一片春天。 第一，基础要打好，所谓万丈高楼平地起，基础 不打好，建得越高，危险越大。 第二，基础打好了，便要懂得灵活应变，不断创新 向前迈进，成就事业。
— —姚晓东 人际关系非常重要，你也必须有个好的团队， 忠恳的人才，对自己的能力和未来要有信心。
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中国事务
10
CHINA AFFAIRS
跨越百年的 新中桥梁 文：李依玲
配合新中建交25周年，28名由本会董事和本地知名企业代表在蔡其生 会长的率领下出访中国北京、天津，进一步促进新中商贸的发展，帮助 新加坡商家了解中国近年来的发展和潜力。
10月18日至22日，代表团接见了中国国家领导人以及当地政府领导，也通过实地参观和考察，加强了对北京及天 津发展的认识，并从中看到了不少潜在的商机。团员们通过这次访华活动也进一步加深了对中国的“一带一路”发展政 策的了解，对于即将诞生的新中两国第三个国家合作项目1，代表团成员们也一致认为潜力巨大并乐于投身其中。
代表团会见了中华人民共和国杨洁篪国 务委员（右）。 杨国委高度赞扬总商会在新中关 系所扮演的角色，也鼓励总商会作为新 加坡华商的领头机构，积极参与“一带 一路”建设，为促进新中友好交流与合 作进一步贡献力量。 蔡会长表示，新中即将为两国的自 贸协定打造“升级版”，加上两国将开 展的第三个政府间合作项目，希望这些 新措施能为新加坡企业开拓更多商机。 他向杨洁篪转达了总商会对中国一带一 路建设的支持，希望新加坡企业尤其是 中小企业今后有参与建设的机会。
摄影：盛佳鹏 （中国新闻社）
1
中国国家主席习近平于11月6日宣布新中两国第三个国家合作项目將落户重庆。
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中国事务
CHINA AFFAIRS
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代表团会见中华人民共和国全国政协副主席、中国海外交流协会会长韩启德先生（右二），出席活动的中方领导还包括中华人 民共和国国务院侨务办公室裘援平主任 (右一)。 韩启德表示，中新两国经贸往来频繁，继苏州工业园区和天津生态城后，第三个中新政府间项目即将落户中国西部，希望 在座的华商继续支持，积极参与到这个战略性合作项目中来，为中新关系在新时期的发展做出贡献。
蔡会长表示，总商会将不遗余力地鼓励会员商家积极地到中国西部寻找商机。
代表团拜会了中华人民共和国商务部高燕副部长（中） 。会上，高燕部长建议总商会同商务部网站可互相链接，让两地的商家利 用双方网站做到资讯分享，互通互惠。
代表团在中新生态城管委会听取了管委会徐大彤主任对 园区现状的介绍，并表示园区管委会将会竭尽所能为想 要来园区发展的新加坡商家提供一切便利。
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天津市政协臧献甫主席（右）对代表团的到来表示了欢 迎，更表示希望新加坡的商家们能够充分把握机会，在天 津进行投资，共创双赢。蔡其生团长对天津市政府的接 待表示了感谢，并指出总商会将一如既往地发挥作用，积 极鼓励新加坡商家来中国投资，来天津投资。
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运筹帷幄
12
CORPORATE STRATEGIES
比专业更重要的自我管理 文：张宝诚
企业除了注重员工的专业知识与核心能力之外，自我管理能力也不可忽视。 在 知 识 经 济 时代下，随着 组 织 藩篱的瓦解以及动态的调整之故，以 脑力工作且知道如何运用知识、理论 以及概念来创造“效能”的知识工作 者，已成为协助企业赢得竞争赛局的 关键人物。 然而，人非万能，无论是担任何 种职位，处於何种境界，每个人都有 其缺点与不足之处。因此，修炼“自 我反省”与“自我修正”的自我管理能 力，不仅是个人所应必须具备的能力， 更是所有企业对于员工于专业知识与 核心能力之外，必须确实要求的管理 课题。 因此，已故管理大师彼得·杜拉 克(Peter F. Drucker)便说： “有伟大成就 的人，向来善于自我管理，但这些人 毕竟是凤毛麟角。在今天，每个人都 必须学习自我管理。” 自我管理的第一步，应从自律开 端。不可否认，人皆有习以为常的惯 性，惯性慢慢就会累积成钝性，久而 久之就会转为惰性，让组织成员变成 失去热情，逃避改变，得过且过的人。 同时，惯性更是创新的绊脚石。 实际上，我们可以发现，无论是 在哪一个领域，许多成功的领导人都 能秉持“严以律己、宽以待人”待人处 事的原则，不仅要求自己，以自律战 胜自我惰性，更进一步身体力行、亲 自示范，发挥影响力，来影响员工的 行为，并且形成吸引及选择人才的磁 石，上行下效，成为稳固企业发展的 基盘。
源不绝的热情与精力，乐於每日冲锋 陷阵而不觉得疲惫。 自我管理第三步是管理情绪。处 在无比激烈的竞争，使得压力如影随 形地成为知识工作者摆脱不了的负 荷。尤其是无论是工作、家庭、人际关 系上，在所难免地都会 遭遇到不顺 利、不如意的事，有些可以克服，有些 则难以超越，必须锻炼自己采取相对 的概念来看，而不是绝对的概念，跳 脱人、事、时、地的局限。同时，身处 逆 境的因应方式不会只有一种，可以 采取边行动边思考的方式，去改变可 以改变的，并接受不能改变的环境与 条件限制，从中学习妥协、调整自己、 建立自信，以维持 正向的思考模式。 自我管理第四步是目标导向。有 些人很容易将行动误认为成就，每天 忙得跟无头苍蝇一样，看似很有成就 感，实际上却偏离了目标，落得瞎忙 一场。因此，订定了明确的目标，方能 善用时间，以缜密的规划将执行确切 落实。
有伟大成就的人，向来 善于自我管理，但这些 人毕竟是凤毛麟角。在 今天，每个人都必须学习 自我管理。
作者是中国生产力中心 (CPC) 总经理。 总商会于2012年7月12日与台湾中国生 产力中心 (CPC) 签署合作框架协议，充 分发挥双方各自的优势，通过培训与交 流，为两地企业开阔思路，提升技能， 提高运作效率，搭建新加坡企业与台湾 企业互动平台和桥梁。 总商会与CPC在培训与研讨会、咨询服 务、产品创新与开发和资讯共享等领域 展开精诚合作，并互为对方在以上四个 领域的当地唯一合作伙伴。
自我管理是一项需要终身学习的 学问，而且更会因外在环境、个人心境 的转变而有所不同的体会与精进的方 法。追求迈向个人成功职涯，除了专 业，每个人都有必要加以修炼。
自我管理的第二步是找到自己擅 长的领域，打造可以发挥的舞台。人 是情感动物，将精力贯注在自己有兴 趣，保持愉快心情工作，将创造出源
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观商海
Eye on Business
13
世界华商齐聚巴厘 9月25日，总商会的董事、会员和秘书处工作人员共118人组成庞大的代表团飞赴 印尼巴厘岛，出席第十三届世界华商大会。
这次大会的主题是“融聚华商• 共 赢 在 印尼 ”，来自二十 多 个 国 家 和 地区的 3 0 0 0 多名华商代 表 报名 出席。 每次参加世界华商大会都有不 同的感受。二十多年来，大会每两年 由不同国家和地区的华商机构主办， 既保持了主要框架和原则，又增加了 主办机构当地的特色。看到大会现在 的盛况，我更加钦佩建国总理李光耀 先生的远见。上个世纪八十年代末， 总商会林荫华会长提出创办世界华 商大会的构思，得到了建国总理的认 同和支持。他亲自担任了1991年第一 届（新加坡），1993年第二届（香港） 世界华商大会主宾，2011年第十一届 大会在新加坡再次举办时，他又亲自 担任闭幕式主宾。他认为在全球华人 世界当中，中华总商会有其独特的角 色，而这个角色政府没法扮演，法定 机构也不可以，这是中华总商会的历 史角色。 串场听不同演讲 这次在印尼开会，我深切感受到 当地政府和民间对外来投资的渴望。 无论是华商领袖还是政府官员，都在 会议的各种场合强力推荐印尼的投 资环境，热情邀请世界各国华商，特 别是中国企业到印尼开展业务。实际
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在全球华人世界当中，中华总商会有其独特的角色，而 这个角色政府没法扮演，法定机构也不可以，这是中 华总商会的历史角色。
上，新加坡本地商家也对印尼很有兴 趣。前一段时间，总商会举办中小企 业商业调查，在本地商家最青睐的海 外市场当中，印尼排在第三位。 大会现场安排了内容丰富的主 题演讲，包括“商道启示录”、 “东盟 区域一体化合作论坛”、 “海上新丝 路合作创未来”和“世界青年华商企 业家论坛”四场论坛。因为演讲是同 步进行，许多代表难以取舍，这个也想 听，那个也放不下，只好在四个场地之 间串场。我是商道启示录的演讲人之 一，没有办法到隔壁场地，不过，问了 其他董事，对论坛的反应都很不错。
上舞台，现场一片姹紫嫣红，掀起一 阵高潮。给我印象最深的还是年仅18 岁的印尼女歌手，简直就是语言天才， 演唱印尼歌曲、中文歌曲、英文歌曲， 字正腔圆，感情充沛。我想，印尼的商 机也像现场演出一样充满吸引力！
自2014年7月31日，总商会会长蔡其生会 长受邀为联合晚报《晚咖》专栏执笔。 此文章首次发表于2015年10月12日《晚 咖》专栏。《华商》经《联合晚报》的 许可转载。
印尼商机充满引力 巴厘岛文化底蕴深厚，开幕式和 闭幕式都安排了高水准的文艺表演， 主办机构确实是下了一番功夫。传统 舞蹈的场面宏大，在音乐声中，盛装 的舞者排成长长的队伍步入会场，走
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华商焦点
14
IN THE LEAD
13TH WCEC – THE BALI EXPERIENCE
By: Fiona Hu
The World Chinese Entrepreneurs Convention, founded by the SCCCI in 1991, landed in Bali for its 13th round that was held on September 25-28.
The 118-member delegation led by the SCCCI to the 13th World Chinese Entrepreneurs Convention held in Bali.
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华商焦点
IN THE LEAD
From the moment we set foot at the Ngurah Rai International Airport in Bali, our 118-member delegation was greeted by traces of the 13th World Chinese Entrepreneurs Convention (WCEC) at virtually every corner. The warmth of the Indonesian welcome permeated as we were whisked through the usual clearance without much ado. As we travelled along the Bali Mandara Toll Road on the way to Nusa Dua, the whole stretch was adorned by colourful WCEC banners. The charming island of Bali was host to the 13th WCEC, the chosen venue of the Indonesian Chinese Entrepreneur Association (PERPIT).
Affairs. Mr Panjaitan, who happened to be Indonesia’s Ambassador to Singapore from 1999-2000, gave a very comprehensive presentation on the state of the Indonesian economy and opportunities which could be considered in electricity and sea-tool infrastructure.
a BaLIneSe WeLCOMe The Welcome Party held at Mulia Resort was a grand affair held in true Balinese fashion. Graceful Balinese dancers in elaborate costumes took to the stage to perform for the delegates. Then came along a parade of models clad in stunning batik designer gowns, surely the highlight of the evening.
COnCURRent PaneL dISCUSSIOnS In the afternoon of September 26, delegates attended panel discussions of their preference, choosing amongst four topics: “Revelations in Business – Successful Entrepreneurs Forum”; “Opportunities and Challenges: ASEAN Regional Integration Forum”; “Maritime Silk Road, Cooperating for the Future: Maritime Cooperation Development Forum”; and “World Chinese Young Entrepreneurs Forum”. Three of our Chamber’s council members were speakers at three separate panel discussions. President Thomas Chua was the first speaker for the panel which discussed “Revelations in Business”, while Immediate Past President Teo Siong Seng brought his experience and expertise into the panel on “Maritime Silk Road” and Tan Aik Hock represented the younger generation of entrepreneurs at the “World Chinese Young Entrepreneurs Forum”.
Our delegation from the SCCCI joined some 3,000 delegates from 21 countries and regions gathered for the official Opening Ceremony at the Bali Nusa Dua Convention Center (BNDCC). The theme that governed the 13th WCEC this time was “Uniting Chinese Entrepreneurs, Accomplishing Mutual Success in Indonesia”. Reinforcing this, PERPIT Chairman Kiki Barki said in his opening remarks as he welcomed all delegates, that it was timely and significant for the 13th WCEC to be held in Indonesia. Blessed with copious natural resources, Mr Barki said Indonesia was a country with vast investment potential and probably one of the largest ethnic Chinese populations within ASEAN. He added that the huge Indonesian archipelago had great potential in areas like coal mining and property and that apart from Jakarta and Bali, investors could also look for opportunities in Sulawesi, Kalimantan and Sumatra. Providing even more details on investment opportunities in Indonesia was Luhut Binsar Panjaitan, Indonesia’s Coordinating Minister for Political, Legal and Security
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Indonesia’s fifth President, Megawati Sukarnoputri, graced the Opening Ceremony as the Guest of Honour. She was invited on stage to sound the gong, and the resonation of the gong throughout the huge hall marked the official opening of the 13th WCEC.
President Chua based his presentation on three key points: the context and challenges of Singapore family businesses; how to select and groom successors; and ways of attracting the next generation to join the family business and ensuring the smooth integration for both generations. As these were all critical factors for the family business scenario, Mr Chua said it prompted him to lead a business mission to Italy in June, so that he and other mission members could learn about their formula of operating family businesses over a number of generations.
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SIGhtS and IMPReSSIOnS OF BaLI As with every WCEC, delegates are given the opportunity to experience the culture and local heritage. On the last day of the 13th WCEC, there were four options for half-day tours, which included Mengwi and Tanah Lot, Tampak Siring Place, Garuda Wisnu Kencana and Uluwatu, and Ubud. They were the prelude to the final agenda on the programme – the Closing Ceremony, Handover Ceremony and Gala Dinner. IntROdUCInG the neXt hOSt As the 13th WCEC drew to a close on September 27, all delegates congregated at BNDCC from their respective hotels to witness the Closing Ceremony, Handover Ceremony and Gala Dinner. After the customary speeches, SCCCI President Thomas Chua, representing the WCEC Founder Members comprising SCCCI, The Chinese General Chamber of Commerce of Hong Kong (CGCC) and Thai-Chinese Chamber of Commerce (TCCC), went up to announce the next host for the 14th WCEC two years later, in 2017. He said that after evaluating the proposals of many Chinese chambers around the world, the WCEC Founder Members arrived at a unanimous decision for the 14th WCEC to be hosted by the Myanmar Chinese Chamber of Commerce. It would be held in two locations, in the capital of Naypidaw and Yangon. At the same time, he informed all participants that the UK Chinese Business Association would be hosting the 15th WCEC in London in 2019. Coincidentally, September 27 happened to coincide with the Mid-Autumn Festival, one of the most important traditional festivals in the Chinese lunar calendar. At the end of the Handover Ceremony formalities, the entire stage underwent a transformation and the hosts from Indonesia celebrated Mid-Autumn with all delegates present.
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In the Lead
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In the Lead
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13th WORLD CHINESE ENTreprenEurs CONVENTION 01
A 3D display of the WCEC permanent logo featuring prominently outside the Nusa Dua Convention Center, highlighting its official venue for the 13th WCEC.
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The Welcome Party held at Mulia Resort included the traditional Balinese dances and a special batik fashion show.
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President Thomas Chua speaking at the “Revelations in Business – Successful Entrepreneurs Forum”.
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Opening Ceremony of the 13th World Chinese Entrepreneurs Convention, Bali, September 26 2015.
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Immediate Past President Teo Siong Seng brought his expertise and experience into the “Maritime Silk Road, Cooperating for the Future: Maritime Cooperation Development Forum”.
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SCCCI President Thomas Chua announced at the Handover Ceremony that Myanmar Chinese Chamber of Commerce would be the next host of the WCEC in 2017.
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Council member Tan Aik Hock represented the younger generation of entrepreneurs at the “World Chinese Young Entrepreneurs Forum”.
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Mid-Autumn performances during the Gala Dinner.
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IN THE LEAD
MINISTERIAL DIALOGUES TO ENGAGE THE BUSINESS COMMUNITY By: Samantha Lee
Minister for Finance Heng Swee Keat; Minister for Trade & Industry (Industry) S Iswaran; Dr Amy Khor, Senior Minister of State for Health & Environment and Water Resources; Ministers of State for Manpower Teo Ser Luck and Sam Tan, visited the Chamber in the last quarter of 2015 for dialogue sessions with council members and trade association representatives.
Minister for Finance Heng Swee Keat met with SCCCI leaders and members at a dialogue session on November 25.
(From left) President Thomas Chua, Minister for Finance Heng Swee Keat, Vice-President Lau Tai San.
Dr Amy Khor, Senior Minister of State for Health & Environment and Water Resources conducted a Trade Engagement Session on the Tobacco Point of Sale Display Ban with SCCCI leaders and members on December 9.
Dr Amy Khor (left) at the trade engagement session.
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IN THE LEAD
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Minister for Trade & Industry (Industry) S Iswaran together with (from front row, left) Council Member Lee Sze Leong; Vice-President Lau Tai San; Vice-President Roland Ng; President Thomas Chua; Vice-President Wu Hsioh Kwang; General Affairs Committee Chairman Thomas Pek; Finance Committee Chairman Ng Siew Quan; Ngiam Shih Chun, Deputy Secretary (Industry), Ministry of Trade & Industry; (from back row, left) Secretary-General Tham Poh Cheong; Chew Mok Lee; Assistant Chief Executive (Capabilities & Partnership), SPRING Singapore; Trade Association & Membership Affairs Committee Vice-Chairman James Ow; Council Member Chua Kee Teang; Council Member Tan Choon Boon; Trade Association & Membership Affairs Committee Vice-Chairman Tan Bock Huat.
On October 13, the newly appointed Minister for Trade & Industry (Industry) S Iswaran visited the Chamber and met with SCCCI leaders.
MOS Teo Ser Luck (fourth from right), MOS Sam Tan (third from left) together with (from front row, left) General Affairs Committee Vice-Chairman Pang Lin; Vice-President Lau Tai San; President Thomas Chua; Vice-President Roland Ng; General Affairs Committee Chairman Thomas Pek; Trade Association & Membership Affairs Committee Vice-Chairman Tan Bock Huat; (from back row, left) Secretary-General Tham Poh Cheong; Council Member Tay Khiam Back; Council Member Allan Tan; International Affairs Committee ViceChairman Philip Kia; Research & Publications Committee Chairman Charles Ho; Trade Association & Membership Affairs Committee Vice-Chairman James Ow; Council Member Yeo Hiang Meng, Council Member Chua Kee Teang; Technology Committee Chairman Kuah Boon Wee.
The SCCCI welcomed Ministers of State for Manpower Teo Ser Luck and Sam Tan who visited the Chamber on October 15 for a discussion.
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环球透视
GLOBAL WATCH
EXPLORING INDIA UNDER PM MODI’S ADMINISTRATION By: Samantha Lee
A 20-member delegation from SCCCI embarked on a business mission to India, to explore business opportunities and collaborations with Indian companies as well as to establish a better understanding of India’s policies, network and culture.
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GLOBAL WATCH
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The SCCCI delegation led by President Thomas Chua met up with Giriraj Singh, Minister of State for Ministry of Micro, Small & Medium Enterprise (MSME), and discussed possible collaborations between Singapore and India businesses.
hOnOURInG a SPeCIaL ReLatIOnShIP Indian Prime Minister Narendra Modi made two important visits to Singapore in our Golden Jubilee year. Besides marking the 50th anniversary of India’s formalisation of diplomatic ties with Singapore shortly after our independence, Mr Modi paid his respects to our late founding Prime Minister Lee Kuan Yew by attending the State Funeral Service. India also observed a day of national mourning on March 29, during which all flags were flown at half-mast throughout the country. Prior to Mr Modi’s second visit to Singapore on November 23-25, our 20-member delegation from the SCCCI had just concluded a business mission to Delhi on November 18-21. It was targeted at exploring business opportunities and collaborations with companies in India, during this momentous year, as well as to establish a better understanding of India’s policies, network and culture. CULtIVatInG deePeR LInKaGeS WIth IndIa “While the SCCCI has developed strong ties with China and ASEAN countries, we would like to strengthen our linkages with the dynamic India economic powerhouse under the leadership of Prime Minister Modi. This mission is targeted at developing the business network with
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Indian companies as well as to understand their business culture,” said President Thomas Chua who led the delegation. PathWaYS OF MUtUaL COLLaBORatIOn The delegation’s visit to the Ministry of Micro, Small & Medium Enterprise (MSME) provided a good understanding of how the Indian government is actively helping the micro-enterprises and SMEs, through financial schemes, training programmes and encouraging entrepreneurship. Giriraj Singh, Minister of State for Ministry of MSME, also urged the SCCCI to work with the Confederation of Indian Industry (CII) to develop a platform in identifying suitable industries and key sectors for technology exchanges, business collaboration and joint ventures. With SCCCI’s membership network representing more than 40,000 enterprises in Singapore, Mr Chua believed we could become an effective channel to assist Indian SMEs’ expansion to the region, including China. Responding to MSME, Mr Chua said we would further strengthen our relationship with the Confederation of Indian Industry (CII), an established and strategic partner of the SCCCI, to facilitate business collaboration and investments in both countries.
Useful meetings and networking sessions were also held with the National Small Industries Corporation Ltd and Technology Incubation Centre (NSIC) and the National Institute for Entrepreneurship and Small Development (NIESBUD). Business Development an aBUndanCe OF Latent OPPORtUnItIeS One of the highlights for the delegation was the participation in the Singapore India SME Business Session, providing delegates with the chance to meet 30 Indian companies, which were mostly SMEs keen on venturing into the Singapore market. The Indian business community expressed great interest vis-à-vis the business opportunities that the ASEAN Economic Community could bring when it kicks in by year end. Given the strong bilateral ties between both countries, Singapore could help to bridge and link India to the rest of ASEAN. Lau Tai San, Chairman of Kim Ann Engineering Pte Ltd and Vice-President of SCCCI, shared his excitement and enthusiasm on the opportunities in various states in India and the potential of partnering Indian companies. Mr Lau said, “I see much potential for Singapore companies to participate in India’s infrastructural projects, especially under Prime Minister Modi’s leadership and probusiness policies.”
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GLOBAL WATCH
SInGaPORe-IndIa eCOnOMIC ReLatIOnS • Singapore is among India’s largest trade and investment partners in ASEAN. • India is Singapore’s 12th largest trading partner.
The SCCCI delegation met up with Indian companies at the India Singapore SME Business Session to explore business opportunities as well as to learn from their counterparts on the business culture of India.
aBOUt the IndIan eCOnOMY • One of the 10 largest economies in the world with the potential to become the world’s 3rd largest economy by the next decade. • World’s fastest growing economy with a growth forecast higher than China in 2016 according to the International Monetary Fund. • High potential of the Indian market driven by an emerging middle class, cost competitiveness and a huge pool of young and highly educated professionals makes it one of the most attractive investment destinations. • Ranks 130 out of 189 countries in the ease of doing business, moving up 12 places from 2014, according to a World Bank report.
dOInG BUSIneSS In IndIa • Regionalism, religion, language and caste are all factors that need to be taken into account when doing business in India. • Behaviour, etiquette and approach are all modified depending on whom you are addressing and the context in which they are being addressed. • Most Indian businesses have an order of hierarchy that is very important to those in the chain. When communicating with Indians, it pays to address the more important members first. • The Indian way of doing business is relationship based. Indians would prefer to have a good relationship and common trust, before doing business. But once the trust is there, the relationship will last for a long time.
• Signed the India–Singapore Comprehensive Economic Cooperation Agreement (CECA) to strengthen and enhance the economic, trade and investment cooperation between Singapore and India by eliminating or reducing barriers between the two markets, giving businesses greater market access. • Over the past ten years, Singapore’s total trade with India has doubled from SGD 11.8 billion to SGD 24.6 billion, while Singapore’s investments in India have grown nearly twentyfold from SGD 653 million to SGD 12.1 billion. • Singapore has emerged as the 2nd largest source of FDI amounting to US$ 35.9 billion (till June 2015), which is 13.9 per cent of total FDI inflow. • Singapore companies have been steadily growing their presence in India. Early entrants in the Industrial Real Estate, Finance and Telecommunications sectors, have since been joined by other companies in the consumer products, urban solutions and logistics sectors. • Outward Indian FDI to Singapore has increased from US $351 million in 2004-2005 to $ 37.8 billion (till June 2015), making Singapore one of the top destinations for Indian investments. *Source: High Commission of India in Singapore, Ministry of Trade and Industry, IE Singapore
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区域经济
REGIONAL FILES
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FORGING DEEPER TIES WITH COUNTERPARTS IN JOHOR By: Samantha Lee
On October 13, Singapore Chinese Chamber of Commerce & Industry (SCCCI) signed a Memorandum of Understanding (MOU) with the Johor Associated Chinese Chambers of Commerce & Industry (JACCCI).
SCCCI President Thomas Chua (second from right) exchanging the MOU with JACCCI President Dato’ Tan Seng Leong (second from left). It was witnessed by State Tourism, Domestic Trade and Consumerism Executive Councillor Datuk Tee Siew Kiong (far left) and Ian Mak, Consul-General, Consulate-General of the Republic of Singapore in Johor Bahru.
The MOU between SCCCI and JACCCI represents a broad-based commitment by both Chambers to enhance and add value to its already close relations – to strengthen networking and cooperation, promote business and trade relations, and work closely together to exchange information and identify business opportunities, particularly those related to Iskandar Malaysia. Following the many investment missions to Johor organised by the SCCCI over the years, an Iskandar Network@ SCCCI was set up in November 2014 as a platform for the pool of Singapore investors actively doing business in Iskandar Malaysia. Currently, 200 are engaged in this network.
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The SCCCI delegation together with Sultan of Johor, Sultan Ibrahim Almarhum Sultan Iskandar (middle). From left: SCCCI Secretary-General Tham Poh Cheong, Council Member George Goh, International Affairs Committee Vice-Chairman Philip Kia, Vice-President Lau Tai San, President Thomas Chua, Vice-President Roland Ng, Vice-President Wu Hsioh Kwang, Research & Publications Committee Chairman Charles Ho.
The signing of the MOU by SCCCI President Thomas Chua and Dato’ Tan Seng Leong, President of the JACCCI, was witnessed by State Tourism, Domestic Trade and Consumerism Executive Councillor Datuk Tee Siew Kiong and Ian Mak, Singapore’s Consul-General in Johor Bahru. After the signing ceremony, an exclusive networking session was held with His Royal Highness the Sultan of Johor, Sultan Ibrahim Ibni Almarhum Sultan Iskandar, key officials and members of the JACCCI. This provided greater insights into the business environment of Johor and gave a timely update on the latest developments in the
Johor state. During the discussion, the Sultan of Johor said he welcomed even more Singapore investors to consider operating out of Iskandar. Commenting on the significance of the day trip to Johor, Mr Chua said, “The signing of the MOU was a strategic move to bring the relations of both our Chambers to a deeper level and enter into mutual collaboration on pursuing business networking, economic and trade cooperation with members of the leading Chinese chamber in Johor. This is certainly another way to make the Iskandar Network@SCCCI even more effective and relevant.”
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Corporate Strategies
Millennials in the Singapore workforce: Understand to manage By: Jason Seng
Singapore’s human capital landscape is facing an upcoming wave of Millennials in the workforce. But who are the Millennials? According to Singapore’s Department of Statistics, there were more than one million Millennials in Singapore last year, making up nearly 27 per cent of Singapore’s current resident population and an increasingly large and significant proportion of the local workforce. “With an ageing population, tightening immigration regulations, and continued business growth, Singapore-based businesses will face increasing competition over talent,” says Nicky Wakefield, Deloitte Southeast Asia Human Capital Leader. The effective management of Millennials by Singapore organisations will therefore by definition gradually become a cornerstone to business success.
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GENERAL ATTITUDES TOWARD WORK AND OUTLOOK ON LIFE
Corporate Strategies
Millennials1 have grown up in a time of rapid technological change, globalisation and economic disruption, giving them a set of priorities, behaviours, experiences and expectations that are significantly different from previous generations. For example, they generally have a different outlook about life and work, have different priorities, and put off significant milestones like marriage and children. They exhibit different buying behaviour, preferring access, not ownership. The must-haves for previous generations are no longer as important for Millennials, as they put off major purchases or avoid them entirely. When translated into an organisational context, this generation of young employees are less motivated by financial rewards, put more emphasis on job satisfaction and work-life balance, and have different expectations of leadership.
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thinks and what makes them tick, and then allocate the right amount of organisational and leadership resources into their management. For example, it appears that Millennials tend to have high self-esteem from being coddled by baby-boomer parents and being raised in a post-war era of curiosity and possibilities. The general sentiment of these parents is to want their children to have a better life compared to theirs. Baby boomer parents in Singapore are no exception and is likely a contributing reason for 97 per cent of unmarried Singaporeans between the ages of 15 and 34 who live at home with their parents. This makes them more likely to pursue passion than a fat pay cheque, so job satisfaction will be crucial for talent retention. The flipside of this upbringing is a certain lack of resilience and Millennials can be sluggish, insubordinate or spoilt at work.
It is therefore quintessential to first understand how this new generation 1
The 2015 Deloitte Millennials survey defines Millennials as born after 1982, have obtained a college or university degree, are employed full-time, and predominantly work in large, private sector organisations. Sociologists William Strauss and Neil Howe, who are widely credited with coming up with the name Millennial, define the generation as people born between 1982 and 2004. Goldman Sachs, in a recent set of reports, defined Millennials as people born between 1980 and 2000.
ENGAGEMENT AND RETENTION “They are an essential demographic to engage with and retain to ensure future success of a business,” says Wakefield. That being said, what are the best channels of communication organisations should be looking at to reach out effectively to the young employee cohort? Millennials have grown up in an “always-on” digital world. They are the heaviest users across the categories for text messaging, social media, instant messaging and blogging compared to Gen X and Baby Boomers2 . 85 per cent of Singaporean youths (aged 8 to 24) own a mobile phone – a high proportion when compared to the regional average of 64 per cent.
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In this reality, organisations are also increasing their usage of these digital channels to communicate with Millennials. For example, blogs and group chats are becoming popular ways for employees to have their “voices” heard by leaders; corporate announcements and event reminders are sent through text messages, and crowdsourcing of ideas have become commonplace to make Millennials feel that they are able to share opinions in an open, interactive manner.
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The Business Insider magazine define Millennials to be between the ages of 15-24 years, Gen X: 35-49, Baby Boomers: 50-70. This report uses qualitative quotes and qualitative data from these various references.
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GENERAL WORKPLACE PRACTICES For Millennials, wellness is a daily, active pursuit. They are dedicated to it, devoting time and money to exercising and eating right (approximately 40 per cent and 50 per cent more dedicated than Gen X and Baby Boomers respectively). This translates into a focus on time spent outside the office in pursuit of a healthy lifestyle and work-life balance. Organisations are encouraged to provide more flexible working hours, gym memberships, team exercise programmes during office hours and other individual wellness benefits or activities that identify with the importance Millennials place on their personal wellness. In terms of the general working environment, a nine-to-five job in a cubicle is considered “last millennium”. The digital world has enabled a significant shift to flexible hours and remote working, and Millennials report that they prefer to work under these conditions instead of traditional office environments that the older generation generally accept and is used to. Seven out of 10 Millennials tell us that they see themselves working independently at some point in their lives, or working independently by digital means in the long term, rather than being employed within a traditional organisational structure. With this in mind, local managers should be more open to and accepting of flexible working hours, work patterns, and virtual working; as well as respect the individual’s perspectives on work-life balance instead of expecting them to respond “on-demand”.
INDIVIDUAL LEADERSHIP Bearing in mind that Millennials will become the senior management of the future, what then do they think are good leadership attributes? Millennials have a “socially focused” perception of leadership that encompasses individuals as well as organisations. When asked specifically what individual characteristics would define effective leaders, Millennials tell us they value integrity, flexibility, teamwork, professionalism and creative thinking. They also describe the traits of “true leaders“ as inspirational (37 per cent), strategic thinker (39 per cent), visionary (31 per cent), decisive (30 per cent), passionate (30 per cent), strong interpersonal skills (34 per cent). They place less value on: driven by financial results (10 per cent), and autocracy (6 per cent). Based on these responses, organisations should consider leadership programmes that develop the “people aspect” of their current and future leaders to espouse “true leader” traits and adapt their leadership styles to that which the Millennial workforce respect and can identify with.
BUSINESS LEADERSHIP Millennials view leadership in a way that is contrary to how they feel their current leadership teams operate. Deloitte defines this as the “Leadership Gap” (the difference between what Millennials would prioritise if they led their organisations and where they believe their senior leadership teams are currently focused). They believe business leadership should be measured in terms of:
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Corporate Strategies
Treatment of employees Millennials would focus on people (employee’s well-being, growth & development), while in their view, today’s leaders focus on profit and personal reward.
Contribution to society “The results of the latest Deloitte Millennial Survey show that 73 per cent of Southeast Asian millennials believe businesses are focused on their own agenda, rather than helping to improve society,” says Wakefield. Local organisations should aim to increase and profile their corporate citizenship and societal contributions as a core part of their Employer Value Proposition when reaching out to potential graduate hires.
Organisational Purpose An organisation should have a well-defined and meaningful purpose, and be true to it. Six in 10 Millennials say this is the reason why they choose to work for their current employers.
Financial performance Most Millennials feel a business should have a positive impact on society. “Businesses are driving the growth of the economy,” say Singapore Millennial respondents, and they are right. Singapore government statistics show that there are about 190,000 enterprises in Singapore (of which 99 per cent are SMEs and 84 per cent are majority local-owned enterprises). However, locally owned enterprises only accounted for a minority share of 44 per cent value added to the economy in 2010, and have grown only 1 per cent to 45 per cent in 2014. Local organisations in general, and particularly SMEs that would traditionally tend to lose out on talent to the larger, more established global conglomerates, have to be able to demonstrate stronger sustained financial growth in order to attract the best and brightest Millennial talent.
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Corporate Strategies
GRADUATE SKILLS AND EMPLOYEE TRAINING Deloitte’s Millennial survey found that skills gained in higher education contribute only 40 per cent of those required to fulfil day to day roles and responsibilities. Upon graduation, Millennials say they were stronger on “soft” attributes such as being professional and flexible but lacking in technical or specific business skills which they believe to be what organisations value most. These include financial, economic, and general business knowledge; and the ability to challenge or disrupt current thinking and to create opportunity. It is important for local organisations to clearly articulate upfront what technical or specific business skills are required from graduates to be successful in their careers,
Millennials find bite-sized pieces of information easier to digest, which means that they respond better to regular faceto-face catch-up sessions, rather than being put through the traditional appraisal process.
and how they will help the Millennial workforce acquire these necessary skills through a combination of formal classroom training, coaching, on-the-job training, and other means of formal and informal knowledge transfer. This will go a long way in reducing fear, improving morale and instilling confidence. The good news is that Millennials tend to be more adaptive and learn faster, which makes up for their lack of experience when creatively approaching problems. When it comes to training, Millennials grew up with gadgets like computers, mobile phones, iPods, iPads, and online games like World of Warcraft. Thus, organisations should also consider using online training, mobile training (delivered to personal
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Millennials tend to be more adaptive and learn faster, which makes up for their lack of experience when creatively approaching problems.
mobile devices) and gaming techniques to encourage them to attend and complete training courses at their own time and convenience. These platforms can help assimilate pertinent organisational information more effectively through the use of engaging, interactive yet familiar formats, allowing users to acquire required skills through “playing games”.
PERFORMANCE MANAGEMENT In order to properly manage the performance of Millennials to get the best out of our young talent, we should engage them in a way they are familiar. They find bite-sized pieces of information easier to digest, which means that they respond better to regular face-to-face catch-up sessions, rather than being put through the traditional appraisal process. Recognising this, there is a trend among today’s organisations that see annual “tick-in-the-box” performance review discussions being replaced by regular mentor coaching sessions.
duly deserved. Local leaders should be encouraged and reminded to give due verbal recognition for a job well done. In conclusion, for companies, a good understanding of the characteristics of Millennials will allow the most effective allocation of resources into managing this critical segment of the workforce and future leaders. “The businesses best able to cater for the needs of this new generation of employees will emerge as victors,” says Wakefield.
Millennials generally need to feel valued or they are likely to lose interest in their work, even if they are paid well. Local managers also say that it helps to give encouraging comments to keep them motivated, but agree that Singaporeans, and Asians in general, are less likely to pay compliments to employees even when
Jason Seng is the Singapore Leader of Deloitte’s Southeast Asia Human Capital practice.
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商会时讯
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CHAMBER COMMUNIT Y
凡走过必留下足迹 悼念陈共存与郭令裕名誉会长 文：陈星伊
我们以最沉痛的心，哀悼先后于10月26日和11月16日辞世的陈共存和郭令 裕名誉会长。 陈 共 存 名誉 会 长自195 8 年开始出任 总商会 董事。从1973 年至1976 年、1983年至1987年先后担任过四届会长。70年代，总商会带头反对西方航运 垄断运载费的运动，时任副会长的陈先生等人对此作出巨大的贡献。由总商会 于1991年倡办的世界华商大会，陈先生便是主要倡议和策划人之一。
陈共存 名誉会长
郭令裕
具有敏锐商业眼光的陈共存先生，也积极支持教育和公益事业。由于对我 国经济建设和社会服务领域有杰出的贡献，陈先生在今年2月获颁“新加坡建 国50周年杰出华商奖”的殊荣。 对于郭令裕名誉会长的壮年离逝，我们难掩悲痛，不胜惋惜！郭先生曾经 担任过四届总商会会长，从1993年至1997年、2001年至2005年先后八年领导 总商会，完成了一系列里程碑式的创举，包括修改章程，废除延用了半个世纪 的分帮选举制度；引进女董事；将总商会培训中心提升为总商会管理学院；正 式命名晚晴园为孙中山南洋纪念馆，并彻底进行翻新重建；成立总商会“事业 女性组”和“青年企业家联系网”；与新加坡宗乡会馆联合总会设立“中华语言 文化基金”；与回教社区发展理事会联合颁发奖学金，鼓励优秀的马来回教大 学生等。 郭令裕先生热爱摄影艺术，为总商会大厦留下了多幅佳作。他的领导魅力 和卓越贡献，将永远铭记在总商会的史册中，激励更多成功人士回馈社会。
名誉会长
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