华商 Chinese Entrepreneur Issue 1 2018 by Singapore Chinese Chamber of Commerce & Industry

ISSUE 1

04 专访郭益智 Interview with Sherman Kwek

CHI N E S E ENTREPR E N E U R

SCCCI 2018-issue01 Cover_V2.indd 1

18 颠覆者·领跑者·挑战者 Disruptor · Leader · Challenger

18/10/18 11:12 AM

卷首语 PRESIDENT’S NOTE 崭新《华商》，剑指未来

A brand new Chinese Entrepreneur

总商会旗舰刊物《华商》隆重革新，从内容、设计和办刊

Chinese Entrepreneur is a medium through which

理念上都力求突破，是我们为广大商界和会员读者诚意献上的一

our members and businesses can be acquainted

份惊喜！

with the Chamber and the latest developments in

《华商》是会员商家认识总商会和商界动态的主要媒介之一，创刊至今20多年，曾配合读者需求的变化而数次进行改革。这次《华商》内容革新的创举在于，一改以往以会讯为主的内容，并扩大非会务性质的商业课题报道，其中包括了主题鲜明的五

the commercial world. Since its inaugural edition more than twenty years ago, it has undergone several upgrades in line with the needs of our readers.

大栏目——“华商人物”、 “热点专题”、 “中华脉搏”、 “商团动

A significant change this time is to present more

态”、 “SME心声”，让读者能更精深地把握最新商业动态，着眼

business-focused content, and cut down on reporting

未来，赢取先机。此外，我们也开创“薪火相传”新栏目，通过

Chamber’s affairs. We have introduced five sections

整理商会的百年历史资料，发掘本地华商的重

with distinct themes: “Up Close”, “Focus”, “China Beat”,

要事迹和贡献，希望感动年轻一代继承华商精神，献身发展国家和回馈社会。为了扩大读者群及接触英文教育背景的读者，《华商》在介绍华商、中国事

“Industry Dynamics” and “Voice of SMEs”. This would enable our readers to have a deeper grasp of the latest developments in business, cast their eyes on the future,

务或商会历史方面的文章，也提供全文英

and be the first to leverage opportunities. A new section

译。在设计方面，新版《华商》更呈

“Passing the Torch” will uncover important deeds and

现了图文并茂、简练清新的

contributions of local Chinese entrepreneurs by sieving

风格，使读者能有效抓住

through Chamber’s historical materials. We hope

重点。

our younger generation can inherit the Spirit of the

总的来说，新版《华商》是一份富有前瞻性、紧扣商家发展需要而设计的刊

Chinese entrepreneur, dedicate themselves to national development, and contribute back to the society. To attract more readers and reach out to the

物。我祝愿广大读者

English educated, Chinese Entrepreneur provides

从中受惠，也欢迎提

English translations for content related to Chinese

供相关资料和反馈意

entrepreneurs, China and history of the Chamber. With

见，与总商会紧密互

a crisp design and appealing illustrations, we hope our

动，携手成长！

readers can grasp the key content more effectively. Overall, the new Chinese Entrepreneur is a forward-looking publication. I hope our readers will 会长

Ro lan d Ng , S CCCI Pre s i dent

benefit from it. We welcome your feedback and share relevant materials with us. We shall progress together!

华商 | C H I N E S E E N T R E P R E N E U R

President_s Note_V2.indd 1

0 1

18/10/18 11:13 AM

编辑顾问黄山忠 Roland Ng San Tiong 蔡其生 Thomas Chua Kee Seng 吴绍均 Ng Siew Quan 林玉勤 Lim Geok Khoon

出版监督

CONTENTS

EDITORIAL ADVISORS

PUBLICATIONS SUPERVISION 吕正扬 Lu

Cheng Yang

主编

CHIEF EDITOR 梁廷昭 Leong

Teng Chau

助理编辑

ASSISTANT EDITOR 明永昌 Ming

Wing Cheong

撰稿

STAFF WRITERS

A Quintessential Chinese Entrepreneur: Interview with Sherman Kwek, Group CEO of City Developments Limited

行销

MARKETING Wong

设计

World-class Petrochemical Industry: A Reflection of Singapore Capability

DESIGN

PUBLISHER 新加坡中华总商会

SCCCI Content page_V2.indd 2

热点专题

Created for the Time: The Story of the Birth of SCCCI

Focus

Disruptor · Leader · Challenger

SME心声

Voice of SMEs

中华脉搏

China Beat 新一代中国制造

Moments

National Day Dinner 2018

青年商务委员会会员交流之夜 YBAC Members Networking Night

Cashless Payment: Too Costly for Small Businesses?

商会时讯 2018国庆晚宴

无现金支付系统投资太高，小本商家负担不起？

Chinese Entrepreneur is produced and designed by Media Group Pte Ltd (Registration No. 200105565G) for Singapore Chinese Chamber of Commerce & Industry (Registration No. S61550014E). Copyright of the materials contained in this publication belongs to SCCCI. Nothing in here shall be reproduced in whole or in part without prior written consent of SCCCI and/or Media Group Pte Ltd. The views expressed in Chinese Entrepreneur by authors and contributors are not necessarily those of SCCCI and no liabilities shall be attached thereto. All rights reserved. Editorial enquiries should be directed to the Editor, Chinese Entrepreneur, Singapore Chinese Chamber of Commerce & Industry, 9 Jurong Town Hall Road, #04-01, Trade Association Hub, Jurong Town Hall, Singapore 609431. Tel: (65) 6337 8381 Fax: (65) 6339 0605 E-mail: research@ sccci.org.sg. Unsolicited material will not be returned unless accompanied by a self-addressed envelope and sufficient return postage. While every reasonable care will be taken by the Editor, no responsibility is assumed for the return of unsolicited material. MCI (P) 121/09/2018. Printed by KHL Printing Co Pte Ltd (Registration No. 197801823M).

View Chinese Entrepreneur online www.sccci.org.sg

Passing the Torch

颠覆者·领跑者·挑战者

Singapore Chinese Chamber of Commerce & Industry 9 Jurong Town Hall Road #04-01 Trade Association Hub Jurong Town Hall Singapore 609431 Tel: (65) 6337 8381 Fax: (65) 6339 0605 E-mail: corporate@sccci.org.sg Website: www.sccci.org.sg

上网阅读电子版《华商》

薪火相传时代创新：总商会诞生的故事

Media Group Pte Ltd 出版

Industry Dynamics 梧高自有凤凰栖：世界级石化产业背后的新加坡实力

Up Close

不愧华商之名：专访城市发展集团总裁郭益智

张明亮 Larry Teo 李胜保 Lee Sin Poh 明永昌 Ming Wing Cheong 陈丁辉 Tan Teng Phee

黄兆荣 Leonardo

华商人物

商团动态

家族企业自我超越 Diversifying Legacy Beyond the Family Business

新会员名录 New Members

China’s Next Gen Manufacturing

SCCCI SME ICC 华商交流站

Chinese Entrepreneur (华商) is a bilingual publication. While the publication carries only selected articles in English, we can provide an English translation of the Chinese articles for our readers upon request.

18/10/18 11:14 AM

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7/8/18

4:44 PM

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Tejas Goenka

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“ 非常感谢星展中小企业银行对我们的鼎力支持，尤其是公司在香港首次公开售股中，为我们引入基石投资者。 ”

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MindChamps PreSchool

“ 在筹备首次公开售股之时，星展银行一路与我们为伴。他们深入我们的企业文化、了解我们的理想及抱负，全心全意投入相助。 ”

“ 星展银行有效协助我们把事业版图拓展至印尼、马来西亚及新加坡，并让我们成为区域性鞋类与生活形态零售，以及分销公司的领导品牌，驱使我们迈向下一阶段的目标。 ”

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华商人物 | U p C l o s e

不愧华商之名专访城市发展集团总裁郭益智

A QUINTESSENTIAL CHINESE ENTREPRENEUR INTERVIEW WITH SHERMAN KWEK, GROUP CEO OF CITY DEVELOPMENTS LIMITED

华商 | C H I N E S E E N T R E P R E N E U R

U p C l o s e | 华商人物

华商 | C H I N E S E E N T R E P R E N E U R

华商人物 | U p C l o s e

城

市发展集团总裁郭益智去年接下新加坡中华总商会青年商务委员会主席的重任，准备大

展拳脚，培养年轻华商领袖成为商会未来接班人。对他而言，华商具备勤奋、坚毅和机智的特质还不够，更重要的是尊重中华文化。身为青商会主席，他会竭尽所能，确保华商精神代代相传……

herman Kwek, Group CEO of CDL, assumed the critical role of chairman of the Singapore

Chinese Chamber of Commerce & Industry’s Youth Business Affairs Committee (YBAC) last year, and has since set about grooming young Chinese business leaders to become future successors of SCCCI. To

青商会主席郭益智（中）和两位副主席李坚辉（右）和张群发（左）。

him, it is not enough for Chinese businessmen to have the traits of diligence, perseverance and resourcefulness. What is more important is to have

轻华商领袖多参与商会和社区事务；二是鼓励他们秉承

reverence for Chinese culture. As the chairman of

华商精神和文化；三是提供他们一个交流学习的平台，

YBAC, he is committed to ensure that the Spirit

以发掘商机、促进合作；四是扩大和深化与全球华商领

of Chinese entrepreneur is passed down from

袖的相互联系。组建执委会是我出任青商会主席后的首

generation to generation...

要任务。我和两位副主席李坚辉和张群发集思广益，列出人选名单。我们希望找到的人选是在各自领域取得成功、怀有企业精神、尊重中华文化、愿意为国效劳。我

新加坡中华总商会新成立的青年商务委员会是一个什么组织？身为主席，您的任务是什么？

们期望成员来自不同领域、不同背景，可以各施所长，有助加强青商会的影响力和吸引力。经过多月来的努力，30人执委团队终于形成。为了促进执委会之间彼此认识，交流经验，我们

去年三月，新加坡中华总商会决定增设青商会，

策划了许多活动，包括与陈振声、王乙康等部长的对话

我被委任为首届主席，深感荣幸。我非常钦佩新加坡中

会、创业经验分享会、学习课程、海外考察团、与总商

华总商会黄山忠会长的前瞻视野，对培养年轻人才的重

会高层见面学习，支援总商会开展各项工作等。这些活

视，以及处理敏感课题如家族企业传承规划的魄力。我

动都很受欢迎，团队有良好互动。

也十分感激会长对我的支持和信赖。除了培养年轻华商

今年初，我们开始招募新会员，反应不错，入会人

领袖成为商会的未来接班人外，青商会也必须确保华商

数增加不少。随着青商会的影响力更大，经验更多，我

精神和文化得到传承。我们有四大目标，一是激励年

有信心组织规模也会不断壮大。

华商 | C H I N E S E E N T R E P R E N E U R

U p C l o s e | 华商人物

community and the Chamber; encouraging them to uphold the Chinese entrepreneurial culture and spirit; providing a platform for them to interact and learn, promote business opportunities and foster close collaboration; and expanding and deepening mutual liaison and connectivity amongst young Chinese business leaders worldwide. The formation of the Executive Committee is my top priority after I became the chairman of YBAC. The SCCCI functions effectively by having a diverse and experienced Council at the helm. I brainstormed hard with my two Vice Chairmen, 城市发展集团持续提倡“环保建设”，建设可持续发展绿色建筑。这包括银峰，集团位于新加坡的永久地契高档私宅项目，共拥有124个奢华住宅单位。自2011年起，城市发展集团便强调集团所有新发展项目都必须取得至少绿色建筑标志超金认证标准。

Mark Lee and Tew Koon Huat to come up with a list of people whom we would invite to be part of YBAC’s Executive Committee (ExCo). We needed

What is this newly established YBAC as an entity? As its chairman, what is your mission?

individuals who are successful in their own rights,

In March last year, the SCCCI established the YBAC and I feel deeply honoured to be chosen as the inaugural Chairman. I have great admiration towards SCCCI President Roland Ng for his forward-looking vision in wanting to build a strong youth chapter and tackling the sensitive issue of succession planning. I am also deeply appreciative of his support and confidence in me. Aside from nurturing young Chinese business leaders into successors of the Chamber, the YBAC also must ensure the Chinese entrepreneurial spirit and culture are upheld and passed on through the generations. We have four key objectives, namely, motivating young Chinese business leaders to focus on matters relating to the

华商 | C H I N E S E E N T R E P R E N E U R

华商人物 | U p C l o s e

embody entrepreneurial spirit, respect the Chinese

include ministerial dialogues (candid conversations

culture and are willing to serve the nation. After

with the nation’s leaders like Minister Chan Chun

several months, the full ExCo was finally formed,

Sing and Minister Ong Ye Kung), ExCo Sharing

comprising 30 members, including me, Mark and

Sessions (hosted by an ExCo member who shares

Koon Huat. The diversity of talent within the ExCo

in-depth personal experience about building

allows the YBAC to have broad representation from

a business and the challenges encountered),

various industries and backgrounds, and this has

educational sessions (in collaboration with PwC on

certainly strengthened the committee’s influence

topics such as debt management and succession

and appeal.

planning), overseas networking trips, meetings for

We then put together an events programme for

the ExCo to interact with and learn from SCCCI’s

2017 and 2018 that would allow the ExCo to gain

senior leaders, and supporting the SCCCI on various

experience and get to know each other. Examples

initiatives. The events have been very well received

丰隆城市中心是坐落于苏州工业园区核心地段的30万方绿色城市综合体，集聚高端精装住宅、国际标准写字楼、国际五星级酒店、商业中心、高端金鸡湖景公寓及中国首个LEED铂金级服务式公寓。

华商 | C H I N E S E E N T R E P R E N E U R

U p C l o s e | 华商人物

and the ExCo has bonded well. At the beginning of this year, we started recruiting members into the YBAC. The number of enrollments has been encouraging and the membership base

虽然政府不断鼓励创业，但要使创业成为每个人身

will become more sizable over time as the YBAC

上的一种本能，仍有很长

builds up greater experience and influence.

的路要走。学校可以多开设启发学生创业精神的课

您曾说过，确保华商精神代代相传是青商会的重任。如何鼓励新加坡年轻企业家秉持和传承华商精神？

程，政府支持创业的计划也应该持续进行。

华商以勤奋、坚毅和机智著称，懂得化挑战为机遇，能够敏锐把握市场需求，勇于冒险，又乐于回馈社会，因而得到尊重。我们不要忘记建国一代企业家在新加坡建国初期的贡献，当中包括许许多多的华商，使得我国经济有了长足发展。新加坡建国初期的建设和经济增长，除了政府，很大程度上也归功于建国一代企业家，当中也包括许多华商。可惜的是，不是每个新加坡人都有创业精神。虽然政府不断鼓励创业，但要使创业成为每个人身上的一种本能，仍有很长的路要走。学校可以多开设启发学生创

You have said that YBAC should ensure the Spirit of Chinese Entrepreneur is passed on to future generations. How do you encourage A young entrepreneurs to uphold this Spirit?

业精神的课程，政府支持创业的计划也应该持续进行。这些措施将有利于营造一个鼓励创新、冒险、创造价值

Chinese entrepreneurs are known for their hard

以及有心参与改善社会的环境。这将为致力于打造成为

work, determination and resourcefulness, seeing

初创公司中心的新加坡注入活力，促进创业新生代之间

opportunities where others see obstacles. They

的合作。

are also respected for their acumen in identifying

我们都为自己的国家感到自豪。体现在年轻人身上

market needs, courage to take risks and desire to

的那股使命感和团结精神，我们应善加利用，鼓励大家

serve society. In fact, other than the government,

朝同一个方向努力，使国家成就更高，带动可持续发展

much of Singapore’s early nation building and

更上一层楼。因为先辈们的努力，使得新加坡这个“小

economic growth can be attributed to the pioneer

红点”在世界上占有一席之地。如今就靠我们这一辈的

generation of entrepreneurs including Chinese

政府和民间同心协力，攀上更高峰。

business owners.

华商 | C H I N E S E E N T R E P R E N E U R

华商人物 | U p C l o s e

sustainability for our nation. It is remarkable how

如果员工没有机会犯

our forefathers have managed to put a tiny dot

错，他们只会永远耽于

government and our citizens must work hand in

安逸，机遇摆在眼前却不懂把握，工作效率低却不懂如何克服。

like Singapore on the world map, and now, our hand to take things to the next level.

年轻企业家应具备哪些特质，以迎战商业“大竞争”的时代？当今经商环境竞争激烈，颠覆式科技影响深远。在这样的时代，企业家必须具备创新精神、思想开放、适应力强、意志顽强的特质。我们不能故步自封，因为总

Unfortunately, not every Singaporean has the

有余地改进，不应满于现状。我相信，改变旧模式的新

entrepreneurial spirit. While Singapore has put

点子总会有，只是有待发掘。要鼓励创新，就要开放思

great effort into promoting entrepreneurship, there is still some ways to go before it becomes an instinctive ability in more Singaporeans. I believe that transformative efforts such as having inspiring programmes in schools and providing government support schemes must continue. These initiatives create an eco-system for encouraging innovation, risk-taking, value creation and keenness in enhancing our society. This will inject greater vibrancy into Singapore’s growing position as a hub for start-ups and lead to more collaborations among budding entrepreneurs. Pride in our nation is something that burns strongly within each of us. We must harness this sense of purpose and unity in our youths and encourage everyone to strive in the same direction for an even greater level of achievement and

华商 | C H I N E S E E N T R E P R E N E U R

U p C l o s e | 华商人物

想，愿意聆听新想法，尝试新方式。当碰到问题或市场

laurels. There are always ideas waiting to be

改变时，要懂得灵活应变，随时准备好改变策略，甚至

discovered that can transform traditional business

转换方向。千万不要固执地坚持，不承认错误，这会导

practices and create a real paradigm shift. To foster

致更多麻烦和失败。不要被挫折或挑战打败，要不忘初

an environment that encourages innovation, we

衷，坚持不懈地朝着目标稳步前进。

have to be open-minded and willing to listen to new ideas or try out novel methods. And when

What qualities should young entrepreneurs possess to take on the big challenges for businesses in this time?

things go wrong or market forces change, we must be nimble and adaptable, and be ready to change tactics or head in a different direction. Stubbornly clinging on to a previous decision so that we don’t

In an age of disruption and stiff competition,

have to admit we are wrong would lead to even

it is necessary to be innovative, open-minded,

more disasters and failures. Also, we must be

adaptable and tenacious. We must not stop

tenacious and never allow setbacks or challenges

innovating because there is always room for

to get the better of us. We must keep our goals in

improvement and we should never rest on our

mind and work steadily towards them.

华商 | C H I N E S E E N T R E P R E N E U R

华商人物 | U p C l o s e

总商会如何帮助中小企业应对数码化和家族企业传承的挑战？政府一直鼓励企业拓展海外市场和数码化，许多公

How can the SCCCI help SMEs meet the challenges of digitalisation and family business succession?

司也正朝着这个方向走。企业可利用新加坡中华总商会

Many companies are currently focused on

宽阔的海内外网络，与其他本地和海外公司联系，以探

venturing overseas and embracing digitalisation,

讨合作。作为本地华商与政府之间的桥梁，总商会可以

both of which the government has been

提供强有力的支持，尤其是在了解外国政府政策方面。

encouraging. The SCCCI has a wide network

总商会在数码化领域也有深入研究，举办多许多研讨

both locally and overseas which businesses can

会、论坛和工作坊，让许多希望在这一领域得到指导的

leverage. Local businesses can link up with other

传统企业受益。

local companies or foreign players to explore

总商会也通过与普华永道和瑞银合作，邀请众多

possibilities of joint venture and collaboration.

嘉宾，就家族企业传承这一题材举办讲座和进行专题研

The SCCCI is often seen as a conduit to the

究。除了与其他家族企业家交流心得外，讲座也提供机

government for the local Chinese business

会解答企业家的疑惑，提供建议帮助他们解决敏感的接

community and can lend strong support to

班问题。

companies intent on venturing abroad, especially by helping them understand foreign government policies. Likewise, the SCCCI has been intensively studying about digitalisation and organising seminars, conferences and workshops on the

过去二十年的经验，证

topic. This sharing of knowledge will certainly benefit many traditional companies who need

明可持续发展符合商业

further guidance in this aspect.

逻辑，带来许多好处。

businesses is its collaboration with PwC and

One strong help that SCCCI gives to family

除了保护环境，为后代

UBS in putting together dialogues, hosting guest

建设一个可持续发展的

the all-important topic of succession planning.

speakers and undertaking research studies on

地球作出贡献外，也符

These sessions are extremely useful. They

合经济效益。

and offer practical suggestions on how to deal

provide opportunities to clarify many questions with sensitive issues.

华商 | C H I N E S E E N T R E P R E N E U R

U p C l o s e | 华商人物

公司，在2017年4月以符合成本效益的利率筹得1亿新元。此外，我们的绿色领导力使我们更好地吸引负责任的投资者和金融业者。为了支持全球和国家实现低碳排放，城市发展要在2030年前将温室气体减排59％（以2007年为基准年算起），是新加坡第一家制定减排目标的房地产公司。城市发展也是第一家根据气候相关财务披露工作小组（Taskforce on Climate-related Financial Disclosure）的建议开展气候变化情景分析的房地产公司。展望未来，城市发展的目标是加入RE100——一项鼓励企业承诺100％采用可再生能源的全球运动。我们城市发展集团在六年内，为旗下所管理的八座商用大楼安装节能装置并实施节能计划，其中包括了共和大厦，集团在新加坡的旗舰项目。这组节能计划共为集团节省了2000多万新元的电费支出。

会评估目前的运营情况，力争到2050年实现100％采用可再生能源。此外，我们还与新加坡国立大学合作，研发智能、安全和可适应气候变化的建筑技术。“国

城市发展集团致力于成为一家具可持续发展的房地产公司，并公布了“可持续发展计划 ”。这项计划的商业潜力如何?

大——城市发展智能绿色家园”和“国大——城市发展热带技术实验室”将会就可再生能源、可持续性材料、能源效率和室内环境质量等方面相关的新点子进行测试，以求实现技术愿景。

随着生态消费主义的兴起，经济走向低碳，绿化是时下备受关注的领域。二十多年来，城市发展纳入可持续发展的理念——不仅是居住和工作空间的开发者，更致力于成为生活和社区的建设者。我们推动绿色建筑，使资源效率和生产力提高，也推动创新，以实现产品差异化，并吸引那些支持可持续发展的投资者。

CDL is committed to be a sustainable real estate company and has announced a 2030 Sustainability Plan. What is the commercial potential of this plan?

过去二十年的经验，证明可持续发展符合商业逻辑，带来许多好处。除了保护环境，为后代建设一个可

With

the

rise

eco-consumerism

and

持续发展的地球作出贡献外，也符合经济效益。例如，

economies going low-carbon, green is indeed

我们承建的八座建筑实施了节能改造等措施后，在六年

the new black. For over two decades, CDL has

期间节省了超过2000万新元。我们作为绿色领导者的

integrated sustainability into our operations.

辉煌记录及我们为维持我们的旗舰商业办公楼——共和

More than just a developer of living and working

大厦连续多年荣获建设局绿色建筑标志白金奖所做的努

spaces, we have strived to be a builder of lives

力，使我们成为第一家成功发行绿色债券的新加坡上市

and communities. Our commitment to green

华商 | C H I N E S E E N T R E P R E N E U R

华商人物 | U p C l o s e

buildings has increased resource efficiency and

Going forward, CDL aims to join RE100 – a

productivity, driven innovation, differentiated

global campaign which agglomerates business

our products and attracted sustainable investors.

commitments to adopt 100% renewable energy.

Our experience over the past two decades

We will assess our current operations to strive

indicates that sustainability integration makes a

towards

achieving

100%

renewable

energy

strong business case and brings a host of benefits.

by 2050. In addition, we invested in a R&D

Besides doing the right thing for the environment

collaboration with the National University of

and contributing to building a sustainable planet

Singapore (NUS) to catalyse innovations in smart,

for future generations, there are positive financial

safe and climate-resilient building technologies.

implications in the model. For instance, we have

The NUS-CDL Smart Green Home and NUS-CDL

achieved total cost savings of more than S$20

Tropical Technologies Laboratory (T2 Lab) will

million in six years, by implementing energy-

test new ideas on renewable energy, sustainable

efficient retrofitting and other initiatives for

materials, energy efficiency, and the quality of

eight of our buildings. Our track record as a green

indoor environment, aiming to bring technological

leader and our extensive efforts to maintain the

visions to fruition.

BCA Green Mark Platinum Award standard for our flagship Republic Plaza office building have enabled us to be the first listed Singapore company to successfully issue a Green Bond. That raised S$100 million at a cost-effective interest rate in April 2017. Furthermore, our green

集团在您的带领下开拓中国市场，在上海、苏州和重庆等城市都争取到黄金地段作为发展用途。对于那些想要敲开中国市场的新加坡企业，您有什么建议？

leadership has enhanced our access and appeal to responsible investors and financiers.

作为世界第二大经济体，中国市场竞争激烈，企业

In support of global and national efforts to

的动作必须迅速。由于中国国土面积相当庞大，600多

achieve low carbon emissions, CDL is the first

个城市风貌截然不同，因此不应采取一刀切的方式。适

Singapore real estate company to have set

用于一个城市的方法不一定也适用于另一个城市。

challenging greenhouse gas emission reduction

为企业规划发展蓝图很重要，但要谨记要随机而

targets of 59% by 2030 (from base-year 2007, as

变，判断如何、何时、何处集中资源。选择目标城市至

validated by the Science Based Target initiative).

关重要，需要考虑的包括当地的GDP增长、人均可支配

CDL is also the first real estate company to have

收入、外国直接投资、主要和支撑产业、领导班子、政

embarked on a Climate Change Scenario Analysis

府政策、津贴优惠等诸多因素。尤其要留意当地的市场

based on the recommendation of the Taskforce on

规模、深度、基本面和增长前景。

Climate-related Financial Disclosure.

如果新加坡企业要在当地寻找合资对象，一定要选

华商 | C H I N E S E E N T R E P R E N E U R

U p C l o s e | 华商人物

Under your leadership, CDL has ventured to China and secured prime sites in cities such as Shanghai, Suzhou and Chongqing. What advice do you have for Singapore companies that wish to enter the Chinese market? Being the world’s second largest economy, China is a highly competitive market and companies there need to move very quickly. As China is a huge country comprising over 600 cities with different cultures, there should not be a one-size-fits-all approach. What works in one city may not work in another. 鹅岭峯位于重庆主城核心渝中区的顶级豪宅，荣获新加坡建设局常年建筑奖绿色建筑标志白金奖，是首个获得该奖项的中国住宅项目。

It is important to draw up a road map for expansion, keeping in mind that this is fluid and will likely change. A company needs to decide how, when and where to focus their resources. Even selecting a target

对伙伴，否则可能会遇到很多麻烦。最好是多花些时间

city is crucial, with many key factors to be taken into

了解潜在合作对象，做好彻底的研究和功课。

consideration, including GDP growth, disposable

虽然强调“关系”听似陈词滥调，但“关系”在

income per capita, foreign direct investment, primary

今天的中国依然很重要，与当地政界打好关系是生意成

and supporting industries, political leadership,

功的关键。此外，与当地商界建立密切联系大有好处。

government policies, financial incentives and, most

通过分享想法、交流意见，可以更好地了解当地市场，

significantly, the market’s size, depth, fundamentals

作出更好的商业决策。发展“关系”也可能带来合作新

and growth prospects.

机遇。

If a Singapore company is looking for a joint

最重要的是要学会灵活、谦虚和务实。灵活是愿意

venture, it must pick the right local business partner.

尝试不同方法，如果出现问题有应变方案。谦虚是了解

A wrong partnership can lead to a great deal of

当地习俗和作风，而不是假设“新加坡人最了解”。务

trouble and heartache down the road. Therefore, it is

实是不要抱有不切实际的期望，这样才可以更好地与当

best to spend time to properly understand a potential

地人合作，不会不必要地受挫。毕竟，不能期望新兴市

partner and make sure one has done thorough

场的效率，能与发达国家相比。

research and homework.

华商 | C H I N E S E E N T R E P R E N E U R

华商人物 | U p C l o s e

Above all, although “guanxi” (meaning

机遇摆在眼前却不懂把握，工作效率低却不懂如何克服。

relationships or connections in Chinese) is an old

为了加速集团的革新进程，我成立了一个创新委员

cliché, it is still relevant in China today as it did in

会，由公司里的最年轻和聪敏的人组成，集体讨论如何通

ancient times. A good relationship with the local

过新点子、新产品或新平台，提升员工的效率，为客户提

government is vital to the success of a project or

供更好产品或服务体验。至于那些高潜力的员工，我们会安排他们上创新课

business venture. Besides the regulators, establishing close ties with the local business community will also be beneficial.

程，帮助他们打破常规思考问题，并了解当前市场流行的新概念。

Through cross sharing of ideas and gathering of

大部分人都希望为具备启发力和远见的领导效劳，

feedback, one can acquire a finer understanding of

因此加强领导力非常重要。一方面，我们积极招揽表现卓

the local market, which will aid in decision making.

越、经验丰富的业内资深人士，另一方面，也提拔晋升公

Fostering such a close connection may lead to

司里表现出色的员工。我们以一个团队的姿态，无时无刻专注于驱动增

partnership opportunities. Most importantly, always remember to be flexible,

长、展现强大执行力、增强实力、为转型共同努力。

humble and realistic. Flexibility means to be open to trying out different approaches and having contingency plans in case things don’t work out. Humility means being aware of local customs and practices and not assuming that “Singaporeans know best”. Realism means setting the right expectations so that you work well with the locals and do not become unnecessarily frustrated. After all, the efficiency level of an emerging market may not always match that of

CDL has ventured into investing tech companies, fund management and co-working facilities. Can you share your experience in building capabilities, explore new opportunities and developing talent in the company?

a developed country. To enable entrepreneurship and innovation,

集团近年来积极开拓业务，包括投资科技公司、基金管理、共享工作空间等。可否请您分享企业提升业务能力、开拓新机遇、发掘培养人才等方面的经验？

it is very important to create the right culture and mindset. We must encourage our staff to be inquisitive, resourceful, flexible in their approach and willing to take calculated risks. If people are not given a chance to fail, they will always stay

要实践创业和创新，树立正确的企业文化和思维方式非常重要。我们要鼓励员工渴于求知、多谋善断、勇于冒险。如果员工没有机会犯错，他们只会永远耽于安逸，

within their comfort zone and fail to capture new opportunities or overcome inefficiencies. To enable CDL to evolve speedily, I have set up

华商 | C H I N E S E E N T R E P R E N E U R

U p C l o s e | 华商人物

城市发展集团和Distrii 办伴在共和大厦打造的共享工作空间，今年5月正式开业。

an innovation committee comprising our youngest

People want to work for inspirational and

and brightest to brainstorm for new ideas, products

visionary leaders and so it is important that we

and platforms that can enhance efficiency among

strengthen our leadership bench. We have been

our staff and provide an improved experience or

recruiting industry veterans with deep experience

innovative products to our customers.

and excellent track records as well as promoting

We also earmark those with high potential

high performers from within.

and send them for innovation courses to help

As a team, we constantly focus on driving

them think out of the box and understand the

growth, delivering strong execution, enhancing

new concepts that are currently trending in the

our strengths and carrying out the required

marketplace.

transformation at CDL.

华商 | C H I N E S E E N T R E P R E N E U R

THE STORY OF THE BIRTH OF SCCCI

热点专题 | F o c u s

颠覆者领跑者挑战者无论是颠覆者、领跑者或挑战者，都有机会成为行业翘楚。以下九位在由新加坡中华总商会举办的第二十届中小型企业大会上分享成功经验的各路行家，就是最佳范例。

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F o c u s | 热点专题

当

今世界，新一轮的科技革命、产业变革风

颠覆者

Bynd A rtis an 创办人

关卫贤许多传统手工艺都因为更廉价的

起云涌。当全球进入了大数据、云

替代技术出现而饱受冲击。但Bynd

计算、物联网、区块链、人工智能

Artisan的成功证明，只要有决心蜕变，传统工

五大技术突破的新时代，身在江湖

艺在新时代依然能焕发光芒。从一家小小的书

的各路英豪也不能置身事外，如果

籍装订厂，主要是替别人的商品代工，蜕变成

不想被时代淘汰，只能果断应变，

为本地知名纸具品牌，售卖的产品包括定制笔

迎风向前。

记本，可让客户自行挑选纸材和设计，并刻上

他们当中的佼佼者，有的

名字，以及卡片和文具周边衍生的皮革制品。

以“颠覆者”的姿态跃上经济舞

联合创办人关卫贤说，四年前决定创立自己的

台的中央，并抱着改变社会的革命

品牌时，也考虑到装订业式微后，在装订厂做

热情，大声宣告要打乱原有的市场

了三、四十年的资深工匠，他们何去何从。如

秩序，就像是美猴王孙悟空大闹

今，他们不再躲在厂里默默工作，而是成为

天宫，唯恐天下不乱。有的则是

营销前锋，在Bynd Artisan零售店里为顾客制

以“挑战者”的角色出场，不甘

作定制礼品，与顾客互动，颠覆了人们对工匠

只当“老二”或“老三”，虽然

的刻板印象。Bynd

资源不多，但雄心勃勃，为了挑

Artisan更成为了

战“老大”，不惜在价格和服务

一个知名品牌，

上展开火拼。

是许多旅客来

还有的是“领跑者”，跑在

新加坡必买的

前面的风阻最大，后面是竞争者忽

人气商品，更成

远忽近的脚步声，背负着体能分配

为总统府赠送外

和保持领先的压力，他们唯有以守

国贵宾的礼品。

为攻，不断壮大自己的综合实力，一方面加强固有优势，一方面多元化发展以保持主导地位。

华商 | C H I N E S E E N T R E P R E N E U R

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热点专题 | F o c u s

颠覆者

H e ge n创办人兼董事经理

曾毓文为能够在竞争中出奇制胜，新产品或新技术的研发必不可少。从小在家

族企业接触婴儿用品的曾毓文，深信喂养母乳不应该被视为一项工作，而是每个妈妈要享受的生活方式。她花了5年时间去研发集吸奶、储奶、喂奶于一身的Hegen多功能奶瓶，为的是让宝宝喝上营养丰富的母乳。奶瓶的设

颠覆者

优客工场创办人

毛大庆出身凯德置地、万科等房地产巨

计——从吸嘴设计、保存母乳营养的密封方

头，毛大庆却凭自己对新经济的敏锐嗅

式、瓶子形状、便利性到耐热度，都经过周详

觉另辟蹊径，创办了全球第二大、中国最大共

考虑。产品开发成功后，曾毓文更在营销上走

享办公供应商的优客工场，入驻企业超过一万

出了颠覆性的一步，就是成为参与天猫“双十

家。他形容，这是一个“大发展、大变革、大

一”活动节目“疯狂BOSS直播”的首个新加

调整”的时代，共享办公之所以可行，是因为

坡企业。她说： “1200万的收

具备成熟的科技支撑、中国地产库存供过于

视和随之而来目不暇给的订

求，以及中小企业的资源需求；而他要建立的

单，使我深受中国市场的

是一种“一起工作”（co-work）的新型社会

惊人消费力所震撼。”她

生态，能让跨国企业更灵活办公，让小企业获

鼓励新加坡企业大胆走

得一站式解决方案。同时，作为中国创业大军

出去迎接庞大机遇，

中的胜利者，毛大庆也尝试指点迷津： “团队不

也提醒大家走进中

行是创业不成功的根本原因，而不是没钱，而

国电商时，别忘

且往往是团队不行才导致了没钱。”很多人凭

了“认定品牌

着兴趣去创业，但是一旦从团队变成公司，再

使命，把故

由公司变成企业就出现问题，原因是团队的综

事讲好”。

合能力不足。团队过于同质化，例如年龄层相同，或专业相同，也很难成功。此外，企业在策略和模式上要有迭代能力，就算被人超越，也要有能力再超越回去。

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F o c u s | 热点专题

领跑者

新加坡报业控股集团副总裁

陈康威随着资讯多元化，以及阅读习惯的改变，新加坡报业控股的媒体业务营

收下降，敲响了转型的警讯。处在一个急速数码化，但同时付费阅读概念又不成熟的新加坡，集团副总裁陈康威深知，集团无法像《纽约时报》、《华尔街时报》那样，能以电子订阅吸引全球读者，但又很难在数码广告营收方面，跟知名搜索引擎和社交媒体竞争。集团的策略是扩大业务范围，开始先后进军房地产、养老业，还做了多项非媒体的数码投资，包括汽车买卖网站、求职手机应用程序、新加坡房地产联合交易网、自由职业者平台。陈康威说：“三只脚的凳子站得比较稳，但我很清楚做好媒体内容依

领跑者

诗肯柚木区域市场总监

林洁敏虽然已是本地家具业的佼佼者，在全亚太区共有140家分行，诗肯柚木

然是企业的核

（Scanteak）仍然精益求精，特别是进一步了

心业务，多元

解客户的深层需求。区域营销总监林洁敏这样表

化只是为了支

达她的愿景：“更快、更便宜、更简单”。例

持主业。”经过几

如，她以数据分析了解客户的喜好，在不影响人

年的转型，集团的

流和消费体验的基础上节约零售空间；也将展览

非媒体业务营收占

室迁入店内，方便顾客即看即买。诗肯柚木也和

比，10年内从17%升

学府合作开发科技应用，包括以眼球活动侦测技

为30%。

术来观察客户的注意力集中处——货品、价格标签，或观察他们是否在购物过程中感到困惑。这帮助Scanteak以更深刻独到的眼光设计店铺，让购物体验加倍顺畅。

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热点专题 | F o c u s

挑战者

膳盟食品副主席兼首席执行官

挑战者

卢福全金融界出身的卢福全，在看到一家干果企

业濒临破产时独具慧眼，买入这家公司并亲自带领它转型，

马可波罗海业集团总裁

成就了今天上市的膳盟食品（SunMoon

Food）。卢福

李云峰

全当时瞄准了这家企业的症结——无力负荷重资产，大

早在30岁就当上马可波罗海业集团总裁的李云

刀阔斧地把500名员工减到40

峰，却因为2014年油价狂泻严重打击整个海事业，

名，并善用科技把它打造为一

让他身陷财务危机。集团在2015财年开始蒙亏，

家水果贸易与分销平台，转向

两年后亏损超过3亿元。当时，摆在眼前的只有三

资产轻盈、以消费者和品牌为

条路：清盘、司法管理，或寻找投资方支持重组业

中心的业务模式。他使用数

务。他选择迎难而上，挨家挨户寻找投资方，拜访

据来跟进全球的农地供应

了超过150人，新加坡50大富豪差不多都见过了。

商的出货时间，也和科技

当时的处境唯有以“四面楚歌”来形容：供应

公司合作开创区块链和物

商、投资方、银行、股东、员工各有不同诉求，

联网技术，使整个贸易系

原本以为已经谈成的协议突然变卦，必须圆融应

统更灵活，并能搜集客户

对。最终，所幸有九名投资者愿意相助。让他记

反馈来改进业务。使企业起死回生后的他引用

忆犹深的是，他只花了20分钟便说服了仁恒置地主席钟声坚注资，令他惊讶。当时

埃隆·马斯克的名言

钟声坚告诉他： “投的是人，不是

形容自身经历： “当

公司。”如今，在得到投资人、

某事足够重要，你

银行、股东的支持下，公司重组成功，并还清债务。苦尽甘来，

就会去做它，即使

李云峰万分感激之余，也从这

胜算不大。”

次的经历，深刻体会到做人的道理。

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华商 | C H I N E S E E N T R E P R E N E U R

18/10/18 11:21 AM

F o c u s | 热点专题

挑战者

Poul t r y E a st A f r ica Ltd 董事经理

蓝淑梅蓝淑梅的挑战者身份与其他创业家不同：她不仅挑战艰辛的创业之路，

更志在完成许多梦想，即父亲帮助边远社会的发展的遗愿。蓝淑梅在投入畜牧业之前，一向在父亲的家族企业从事港口运作和维修，期间曾经到过非洲的卢旺达这个小国。由于当地的鸡肉十分昂贵，当时他们就萌生了PEAL的愿景： “为成长中的人口提供可负担、易取得的蛋白质”，父亲去世后这更成为她的使命。PEAL 的起家和营业模式中充满了融入地区的努力和人情味，包括和当地的100多户农民合作

挑战者

腾福时代创办人兼总裁

张耀文白手起家的腾福时代创办人张耀

畜牧，创造经济机会；捐赠鸡肉给有需要的

文，十多年前在美国看见一台自动化生

家庭；为员工提供免费的英文课程。“不断

产甜甜圈的机器，突发奇想地要将本地美食的

问问题，承受痛苦，持续做、

生产过程自动化，花了两年时间研发出第一台

做、做。特别是你要进入

鸡只烹煮机。张耀文说，他的梦想是把新加坡

边境市场，就一定要身

美食带到全世界去，而海南鸡饭是最具代表性

处当地，没有捷径。”

的，因此选择从鸡饭开始。然而，要确保鸡饭在何时何地都保持水平，就不能光靠手艺，尤其是在国外，要寻找或训练烹煮海南鸡饭的师傅并不容易。惟有通过自动化和智能化技术，精准控制烹煮鸡只的时间和温度，才是最可行的方法。如今，他研发的鸡只烹煮机已成功申请专利，用机器烹煮的鸡吃起来口感跟师傅烹煮的无异。这是张耀文不断挑战自我的成果。随着本地首家用烹煮机烹煮鸡饭的餐馆“Roost”2016年开幕，张耀文离他把本地美食带出国门的梦想更近一步。

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18/10/18 11:21 AM

S M E 心声 | V o i c e o f S M E s

无现金支付系统投资太高，小本商家负担不起？通过集体提升计划，商家得到了政府的补助，采用新加坡中华总商会中小企业中心推荐的一套无现金支付系统，可以兼容NETS、信用卡、现金卡、支付宝、Fave 等不同支付方式。

一

点传讯传播总监丁威最近在新加坡中华总商会举办的第二十届中小型企业大会上演讲，

一语点破了移动支付在新加坡发展迟缓的原因。他解释，与新加坡的情况不同，中国以前绝大部分商户都不接受信用卡，除非是主要城市的五星级酒店或大型商家。即便现在，信用卡在中国也不算太普及。所以对中国人来说，移动支付的发展给他们带来了极大的便利。自去年政府宣布要将新加坡发展成为无现金社会后，不难发现有越来越多邻里商家、小贩和餐室，都开始接受无现金付款。各种移动支付方式忽如一夜春风来，除了中国的支付宝和微信支付，还有P a y l a h 、 GrabPay、Fave、Razorpay、CarouPay、Dash、 Samsung Pay 等，让人眼花缭乱。虽然使用移动支付的消费者有所增加，但许多商家对采纳无现金支付系统仍有顾虑。尤其是那些做小本生意的，他们许多认为安装无现金支付系统所需要投入的前期资本过大，但除了给顾客带来便利外，给自身带来的好处并不大。

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华商 | C H I N E S E E N T R E P R E N E U R

18/10/18 11:22 AM

V o i c e o f S M E s | S M E 心声

中小企业中心解决商家顾虑以一般的信用卡/现金卡支付系统为例，除了一次过的安装费和押金，还要预支两年的月租费，加起来差不多要1200新元左右，对于那些不确定安装系统后会否带来新客源或销售额增加的小商家来说，确实有投资风险。不过，这些商家的顾虑不是没有办法解决。过去一年来，中华总商会的中小企业中心（SME

Centre@

SCCCI），就让不少商家成功搭上了电子支付的顺风车。通过集体提升计划（Group-Based

Upgrading

Project，简称GBU），SME Centre@SCCCI为这些商家推荐适合他们采用的无现金支付方案。集体提升计划是中小企业中心在2017年推出的一项新计划，旨在为面对同样挑战的企业，提供集体解决方案。在这个计划下，中心为同一地点或行业性质相近，而且在提升营运能力或业务增长方面面对同样挑战的企

通过政府补助的GBU计划，赖秀慧的花店采用无现金支付统一系统。

业商家，制定解决方案。赖秀慧就是在GBU计划下受惠的商家之一。她在大巴窑的组屋区经营一家小型花店，至今已十多年，过去一直都是以现金交易。如果顾客支付时发现自己身上的现金不够，她会建议顾客到花店附近的提款机提款，再回到店里付款。但通过GBU计划，她得到了政府的补助，采用SME Centre@SCCCI向她推荐的一款名为Shopaylytics 的统一系统，可以兼容NETS、信用卡、现金卡、支付

可以试用新系统一年，即使之后选择继续使用，也只需要支付极少的月租费，因此她觉得相当合理。 Shopaylytics联合创始人兼总裁卓填顺介绍，这套系统是在2017年8月与新加坡科技研究局（A*STAR）共同研发的，涉及人工智能和大数据的技术，功能包括将不同的电子支付方式结合、电子收银，综合商品库存以及客户管理功能，提升商家的业务管理运作能力。

宝、Fave等不同无现金支付方式。赖秀慧说，除了提供顾客无现金支付的选择外，系

政府补助商家试用新系统

统也有记录交易和商品库存的功能，帮助商家更有效地

通过A*STAR提供的补助，试用新系统的商家在第一

判断补货的周期和数量。此外，商品目录的功能也让顾

年无需支付任何费用，而到第二年也只需缴付15新元的

客可以通过平板电脑挑选自己心仪的商品，商品照片、

使用月费，以及支付终端每月10新元的维护费。卓填顺解释，由于新系统的主要盈利模式是使用者

价格等信息一目了然。她说，自己以前从未想过要在店里安装刷卡机，因

因采用系统后而产生的数据，系统本身的安装和租用并

为前期投资成本过大，也不确定安装刷卡机后会否为花

不昂贵，让企业商家可以不必花大钱就能安装无现金支

店带来更多生意。通过GBU计划，她无需支付任何费用

付系统，为客户提供便利，何乐不为呢？

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18/10/18 11:22 AM

S M E 心声 | V o i c e o f S M E s

刚在2017年6月在新达城购物中心新开业的川式烤鱼店“麻省理功深海烤鱼”，也通过商会的中小企业中心参与了GBU计划。麻省理功深海烤鱼在中国、美国洛杉矶、加拿大多伦多等地，共有60多家分店。将这一品牌引进新加坡的薛荣刚，原本是从事化妆品贸易，后来对进口海产到中国的生意感到兴趣，在一次机缘巧合下认识了麻省理功深海烤鱼的老板漆春华后，看到川式烤鱼在新加坡的潜力，决心要把它引进本地。薛荣刚说： “四川人无辣不欢的口味，已越来越受到外地人青睐。然而他们未必能经常吃麻辣火锅，因为份量太多，这时吃一份烤鱼的话正合适。” 经过几个月的筹备，烤鱼店终于要在新加坡开幕，然而薛荣刚这时才发现，要找到一套好的收银系统并没有他想象中那么简单。眼看敲定开张的日子即将到来，他索性找中华总商会中小企业中心帮忙，新加坡中华总商会中小企业中心（SME Centre@SCCCI）为中小企业提供一站式和全面的商业咨询服务，尤其提供有关政府援助计划的资讯，以帮助中

薛荣刚：移动支付在中国相当普及，基本上可以出门不必带任何现金。新加坡虽然才刚刚起步，但无现金支付将是未来趋势，商家应当为此作好准备。

并听从建议采纳了 Shopaylytics系统。

收到一份单子就准备一份食物，效率很低。有了这套系

来自中国的薛荣

统后，厨房可以综合不同顾客的点餐信息，一次过准备

刚介绍，这套系统除了

多份餐点。侍应生不用跑单，我可以少请两名员工，其

可以让顾客通过手机付

他员工则可以更专注于把顾客带进来，为顾客提供更好

钱，也可以用手机或平

服务。”

小型企业参与能让它们

板电脑点餐。点餐后信

解决了餐饮业普遍面对的人手问题，薛荣刚更有信

提升能力的援助计划。

息直接送到厨房，可以

心扩充事业版图，打算在未来几年在本地多开六到七家分

节约跑单时间，提高效

店。

欢迎联系：

SME Centre@SCCCI Trade Association Hub 9 Jurong Town Hall Road #03-18, Jurong Town Hall, Singapore 609431 Tel: (65) 6337 8381 Email: enquiry@ smecentre-sccci.sg

SME��_V2.indd 26

率，也可以减少漏单错单的失误。他说： “在午餐高峰时期，侍应生忙不过

薛荣刚介绍，移动支付在中国相当普及，基本上可以出门不带任何现金，几乎所有交易都可以通过手机扫码支付。新加坡虽然才刚刚起步，但他相信无现金支付将是未来趋势，商家应当为此作好准备。

来，顾客等着侍应生帮

当前，随着更多无现金支付方案供应商进入市场，他

他们点餐，厨房则等着

们通过折扣优惠等方式鼓励消费者改用移动支付，能否加

侍应生把单子送进来，

快推进新加坡无现金社会的进程，让我们拭目以待。

华商 | C H I N E S E E N T R E P R E N E U R

18/10/18 11:22 AM

SCCCI

FAMILY BUSINESS SHARING SERIES Successful Family Businesses, Generation after Generation Family Businesses constitute a key component of the business community in Singapore, creating employment opportunities and contributing to our economy. At a time when Singaporeâ&#x20AC;&#x2122;s economy is restructuring, many family businesses are also transforming, and undergoing transition from one generation to the next. The process may not be easy, but solutions can be found. Find out more about the SCCCI Family Business initiative right here

Proudly Organized By

Untitled-1 1

In Collaboration With

12/10/18 3:32 PM

中华脉搏 | C h i n a B e a t

CHINA’S NEXT-GEN

MANUFACTURING China wants to be a leading manufacturer by 2025. But Beijing now rarely mentions the ambition amid the trade war with the United States. The plan might be played down, but many Chinese manufacturers continue to transform unabated as they tackle technological disruptions.

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C h i n a B e a t | 中华脉搏

华商 | C H I N E S E E N T R E P R E N E U R

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18/10/18 11:23 AM

中华脉搏 | C h i n a B e a t

his year’s Singapore-China business forum

event organised by the Singapore Chinese Chamber

presented a clear idea on the re-making of

of Commerce & Industry to help local businessmen

the “Made in China” brand, although Beijing’s

understand China better.

grand plan of “Made in China 2025” was rarely

“We are merely a manufacturing giant, not yet a

mentioned. China wants to be on a par with the

true manufacturing power,” this message has been

United States in manufacturing might – hopefully

droning in the Chinese media.

by 2025 – through that plan. As technopreneurs

The 2025 journey basically means proliferating

and corporate high-flyers, the four forum speakers

Industry 4.0 with a wide usage of automation and

stuck by and large to telling what they know best.

data analytics.

That is, how their companies are addressing the

technological

challenges

which

have

But, above all, China wants to end its heavy reliance on the US for the supply of chips.

altered the rules of competition and habits of

Deprivation of the chips would paralyse China’s

consumption. They also talked about how they

high-tech industries, causing its economy to

have tapped into the new trends and explored

slump. The key chip making technologies are in

emerging horizons.

the hands of the US and acquiring them by ways

In other words, a good update on China’s “next

other than research and innovation is out of the

generation manufacturing”, which was the title

question for China. With that backdrop, attendees

of the occasion.

at the forum are keen to know how far China has

The forum, held on August 17, was an annual

gone along in the plan.

(From left) Mr Charles Ho Nai Chuen, Ms Adelyn Ong, Mr Hu Aimin, Mr Edmund Hui and Mr Fu Chao together compose a highly informative picture on China’s fast-transforming industrial landscape.

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华商 | C H I N E S E E N T R E P R E N E U R

18/10/18 11:23 AM

C h i n a B e a t | 中华脉搏

NO CORE TECHNOLOGY? RIDE A TREND The

produce differ much from what consumers desire,” Mr Hu told the audience. speaker

who

That scenario suggests “prosumers” are

most

becoming the deciders of production trends.

strongly the need to

“Prosumer” is a novel term referring to a

overhaul his company

consumer who is involved with designing or

was

customising products for his own needs.

apparently

felt

Aimin,

chairman of Shenzhenbased

The demand for tablet, for example, is dying

electronic

out, predicted Mr Hu, whose company is one of

device maker Neostra

the main Original Equipment Manufacturers

Technology. He is a typical new-age Chinese entrepreneur who has previously made many adaptations to keep his company going. “T he digital

(OEM) in China that makes the gadget. “Our factories have to keep reinventing, improving and optimising ourselves, especially

sp r ea d

commerce,

when we have no core technology we can call our own,” added Mr Hu.

which captures the

So, he is contemplating the next step to keep

specificities of buyers’

Neostra growing. “As there are countless e-shops

taste,

made

in China, I think doubling up as a system integrator

many manufacturers

providing all the hardware and software that they

realise that what they

need, is a good business idea,” Mr Hu projected.

has

The Singapore permanent resident from China might consider a similar venture in Singapore if e-payment becomes more widespread here. According to Mr Hu, anything labelled “Made in China” should contain parts and systems all designed and created

Mr Hu Aimin, Chairman, Shenzhen Neostra Technology, experiences the pressure to constantly re-invent his company as product life cycle has become shorter.

in China, and that condition applies also to chips. “Otherwise the company concerned could not exercise complete control of

Mr Fu Chao, Deputy Marketing Director, WinTech Nano-Technology Services, reckons that semiconductor research will accelerate with greater funding from Beijing amid the trade war.

any foreign market,” he stressed.

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18/10/18 11:23 AM

中华脉搏 | C h i n a B e a t

QUICKER RESEARCH AND INNOVATION Mr Fu Chao, Deputy Marketing Director of WinTech Nano-Technology Services, is glad that his company has set up shop in Suzhou in 2012 just when China was rising as a technological powerhouse. WinTech is an analytical solution provider based in Singapore which also deals in cutting-edge research. As China’s factories churn out products of ever

Mr Edmund Hui, Chief Executive Officer, NVC Singapore office, believes marketing from Singapore is a good re-branding strategy for Chinese products.

higher value, there will always be a flow of new materials and formulas that require analysis to WinTech, which in turn enriches its expertise. “In those few years in Suzhou, we witnessed a turning of the table – the semiconductor field

innovative strengths of its base here. “We leave the tasks of process development, calibration, and operationalisation mainly to our Suzhou colleagues.”

in China overtook that in Singapore,” Mr Fu recalled. He specially mentioned Semiconductor

RE-BRANDING FOR FOREIGN MARKET

Manufacturing International Corporation (SMIC),

To Mr Edmund Hui, Chief Executive Officer of

China’s top state-backed chipmaker, which looks

NVC’s Singapore office, his biggest challenge now

set to test its 14-nanometer process technology

is to advertise the brand of China’s largest lighting

next year.

company to the world and keep it always aglow.

It might even move into the 10-nanometer

“The halo effect of the Apple trademark is

sphere. Both attempts make foreign chipmakers

what keeps old Apple phones still in demand. To

sit up. However, that still leaves SMIC two to three

achieve the same, we must come up with a sound

generations behind its US counterparts, which is

international strategy like Apple,” said Mr Hui.

one of China’s sorest concerns.

He believes marketing NVC from Singapore is

“However, the immense investments China puts into research is shortening the invention

a good re-branding move that leverages the city’s reputation for efficiency and sophistication.

cycle,” said Mr Fu, a Chinese national-turned-

“We can also ride on the Belt and Road Initiative

Singaporean. “That means China’s advance as a

(BRI) to penetrate markets ranging from Asia to

high-tech giant is accelerating.”

Europe,” Mr Hui pointed out.

Mr Fu disclosed that WinTech’s research arm

The BRI, an official Chinese initiative unveiled

is largely sited in Singapore, reflecting the

in 2013, aims to enhance regional connectivity

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C h i n a B e a t | 中华脉搏

systems, which link Asia and Europe, and is adding more to enlarge its coverage. “Singapore is a perfect place to catapult our name to the world, with its consistent lead in telco performance in the region. In this small Ms Adelyn Ong, Managing Director, China Mobile International Singapore branch, sees Singapore as a good training ground for raising service standards as CMI expands to be a global player.

territory are clustered as many as 58 data centres,” Ms Ong pointed out. “Here we could train ourselves in the service to many MNCs and SMEs, including in data analytics, cybersecurity and other new skills, before we branch out to a wider geography,” she added.

by easing the flow of goods, services and capital across Asia, Europe and Africa.

“The excellence we achieve here would add to our company’s ability to extend its reach at the

Like many Chinese companies, NVC is venturing abroad because the Chinese market is saturated and domestic labour cost has risen.

global level.” But Ms Ong noted that Singapore is behind China in 5G technology development.

“NVC does not just sell lighting, but also smart one and related services such as flooring

“5G, which makes intensive use of AI, would bring tremendous changes to lifestyle,” she said.

and walling,” added Mr Hui, stressing the inseparability of production and service for any reputable enterprise.

NO NATION THE SOLE PRODUCER As pointed out by SCCCI President Roland

Similarly, Ms Adelyn Ong, Managing Director

Ng in his opening speech at the forum, the

of China Mobile International (CMI)’s Singapore

transformation of Chinese manufacturers is deep

branch, names foreign collaboration as the top

indeed, and could serve as a model for Singapore

priority in her work brief.

enterprises.

“Without synergy with local players, it would be impossible to build CMI’s infrastructure in any country to start with.”

Many are OEMs that aspire to accomplish more than just serving foreign corporations. “They are good potential partners for Singapore

As part of its expansion in the Asia-Pacific, CMI, which started using Singapore as a key node in 2013, is in the process of building a data centre here, its second such facility in the region. The Chinese telco also owns a few sub-sea

enterprises wanting to upgrade from labour- to technology-intensive mode,” Mr Ng advised. “The SCCCI will always act as a bridge to help them match up,” said Mr Ng. Winding up the forum, SCCCI Vice-President

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中华脉搏 | C h i n a B e a t

Mr Charles Ho Nai Chuen, who moderated the event, noted that it has become increasingly difficult to pinpoint any one country as the manufacturing location of a product.

TRADE WAR ACCELERATES CHIP RESEARCH On the contrary, WinTech’s Mr Fu sees a silver lining, especially when Beijing is pumping

“In a globalised world, a product is likely to be

an additional US$20 billion into the national

from a chain stretching across borders and include

semiconductor fund set up in 2015 to support R&D

parts and technologies from many origins,” Mr Ho

in the domestic chip sector.

elaborated.

US$20 billion was earlier allocated as the first

“This makes it irrelevant to call any one place its sole producer,” he added.

instalment, while parallel support also came from local governments, with their contributions

“All humanity will benefit if makers from diverse nations could join hands to make superior goods.” But Mr Ho also lamented that globalisation is under threat with the worsening trade war, and he earlier asked the speakers how they are coping with it.

amounting also to US$20 billion. “All this money and the government’s unflagging commitment are incentives pushing China’s semiconductor research to speed up,” said Mr Fu. While the West apparently still frets over the

Neostra’s Mr Hu cited the case of a friend, who

implications of “Made in China 2025”, Hon Hai

recently had to pay a 25 per cent duty to the US

Precision Industry, a Taiwan-based company, signed

Customs for a shipment from his company that arrived

an agreement in August 2018 with the government

at the destination port just when the tariff kicked in.

of Zhuhai to develop semiconductor and chip design

That friend then told Mr Hu he had to downsize his

in the southern Chinese coastal city.

company so that it could stay afloat and turn a profit.

The agreement also includes the development of projects related to industrial Internet, 5G, 8K

SCCCI Vice-President Mr Charles Ho Nai Chuen, moderator of the forum, believes it is increasingly difficult to pinpoint any one country as the sole manufacturing location of a product.

ultra high-definition technology, and artificial intelligence. So, while China, to assuage the West, now treads cautiously on the plan, it ostensibly has not wavered a bit in the pursuit of the goals. Only the fanfare has diminished. Meanwhile, the sum of the innovative efforts of companies like Neostra, WinTech, NVC, and China Mobile International, contributes significantly in their own ways to propel China forward in that direction.

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商团动态 | I n d u s t r y D y n a m i c s

梧世高界自级有炼凤油化凰工栖产

背后的新加坡业实力

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位于新加坡西南方的裕廊岛是世界顶级炼油厂中心，坐拥 100多家投资总额超过470亿新元的跨国公司，象征着新加坡上世纪末向全球招商引资、精深石化工业，打下这一重要经济支柱的彪炳战绩。在这幕后有许多罕为人知的新加坡加工工程企业，他们日以继夜地进行厂地建设和维修，犹如整个炼油业的后勤补给，严格追求卓越和安全，以吸引全球石化巨头长期驻足。走向未来，这个行业将面对什么契机、挑战和升级空间？本期《华商》专访新加坡石油化工业协会会长（Association of Process Industry，ASPRI）、兴隆建筑私人有限公司（HSL Constructor Pte Ltd）首席执行员郭锦清（Charles Quek），一探行业脉络。

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I n d u s t r y D y n a m i c s | 商团动态

新加坡石化工业概况如何？我国在这领域掌握哪些优势？石化工业/石化产品加工工业（process industry）

座岛屿合并为裕廊岛。政府专注在把这里发展成一个行

一词是由新加坡经济发展局（EDB）所定，又可划分为

业生态，愿景是打造世界级能源和化工公司的综合性基

炼油、石油化工、特种化学品、制药业、发电厂这几项

地；现在整个裕廊岛共有超过100座厂，这要归功于经

专业，其中炼油和石油化工的占比较大，大约是70%至

济发展局的招商引资和裕廊集团（JTC）的建设，包括

80%。整个行业的高速发展是在80年代，当时在炼油和

现在有了地下储油库（rock cavern）。

石油化工领域吸引大量国际投资，最终促使裕廊的七

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商团动态 | I n d u s t r y D y n a m i c s

招商引资却未能惠及当地企业，是许多国家面临的问题。新加坡如何确保本地企业能够参与大项目？我想这是一种合作关系。在40年前石化产品加工工业刚起步时，行业很分散，不是集中在一个地方运作。当时的经济发展局为了加强和促进与外资厂的合作和知识转移，设立了石化加工工业的本地产业升级方案（Local Industry Upgrading Programme，LIUP），鼓励外资厂和本地的石化产品加工工程企业合作。这种合作在过去20年不断加深，提升了行业的技能和安全水平。今天这个合作平台就是施工建设与保运维修管理委员会（Process Construction & Maintenance Management Committee，PCMMC），石化产品加工工程企业、政府机构、外资厂和都参与其中，各方结合力量提升行业实力。

石化加工工业前景如何？有哪些挑战？未来几年行业的展望是乐观的。但长期来说，要让新加坡成为首选投资地，我们还要做很多。我们面对高成本的挑战，包括人力、能源和土地成本，这些都不容裕廊岛之所以称得上是一流设施，是因为它具备了

易控制或调低；而我们的优势——稳定的政府和政策、

高度衔接性，整合上下游产业。在其他国家设厂需要自

优质基础设施，其他国家却可以赶上。马来西亚、印

建很多设施，而在这里则不必，可以向一个良好的行业

尼、越南都在建立自己的石化工业，新加坡必须继续提

生态链，让外资厂只需要专攻自己的强项，其他的副产

升实力以吸引外资设厂。

品可以“即买即用”。加上稳定的政治环境和极具吸引力的商业环境，这才成功吸引国际投资者。

石化产品加工工业未来有什么升级空间？

我们也有很好的石化产品加工工程企业，具有高技能水平，且可靠性、安全性和工作质量高，对外资厂来

老实说本地的这一行还在初级成长阶段，你从这

说是一大吸引力，因为他们对工厂设备维修保养有着极

里看出去（裕廊岛）的这些石油化工厂中，最高附加值

高的要求，第一是重视安全，第二是为了满足他们的客

的部分大都不是新加坡企业在承建，例如低温技术等。

户需求，工厂运作绝不能停下来。

我们的成长，很多只是在规模上而不是价值上——只是

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继续参与建设工作，但还没有培养起高端的工程服务能

就启动这个任务，获得政府支持建设。

力，所以大项目的主要承包商都还是外国工程企业。我

其中，也包括建了一个四万平方尺的培训中心。

想只靠协会没有办法推动这种升级，除非政府有这个意

这是一个正式、专门建造的培训中心，我们投入很多资

愿，支持石化产品加工工程企业深化能力和建立业绩，

金确保其中的培训符合行业的需求，这些培训是没有其

我们才可能往价值链高端攀升。

他业者做的。第二是培训中心十分靠近工人宿舍，大大

韩国承包商如三星、SK（韩国大财阀，经营能源与

鼓励工人前来培训。第三是费用低：得益于这个合作模

石化业）40年前的级别就和我们一样，但是他们目标很

式，我们可以提供几乎免费的培训，也鼓励工人尽量使

大，甚至要超越日本，今天就成功了。新加坡有足够的

用培训器材。

人才，如果要推动石化产品加工工业升级，一定可以成

低培训费用解决了一些小企业不愿意“过度”培训

功，关键只是有没有这个意愿。我在参与水务局的工程

工人的情况。一些比较被动的业者送工人去培训只是为

时就深刻体验到这点——我们打开水龙头就可以喝自来

了应付政策，少付一些人头税，但不会再给工人提供更

水，这不是理所当然的，背后其实依靠很多人才和劳动

多培训，一是不愿意花钱，二是怕员工被竞争者挖角。

力，十分严谨！因为政府非常重视已经建立的信任。

这个培训中心就是要突破培训不足、低价值劳动力的瓶

不过我也了解推动行业升级不简单，而且不是所有本地企业都具备升级的条件。所以“刻意” （deliberate）和“准备就绪”（readiness）是两个

颈，让行业转向良性竞争和发展。让工人自己决定自己要不要培训，要培训多少，而不是完全由雇主决定。这个中心把培训时间整整提高了四倍。我们非常

关键词——政府无法限制设厂的跨国企业一定要选择本地供应商，只能通过刻意的计划来引领本地企业及早做好准备，配合外资厂的需求建立专项能力。此外，业绩也不是全部，还要必须有可持续性才行，就像养育婴儿不能只养三个月，要直到他可以独立生活才能放手。

石油化工业协会目前走向如何？有哪些值得留意的项目？刚建好的石油化工业协会——西雅丰盛港宿舍（ASPRI-Westlite Papan）是一个重要里程碑。（注：这是一个综合开发项目，包括拥有7900个床位的工人宿舍和培训中心，位于裕廊岛附近，以满足施工建设和保运维修（“PCM”）行业工人的住房和培训需求。）在建这个宿舍前，我们的工人住在不同地方的宿舍。你可以想象如果我有一千个员工，可能要分散在四到五个

裕廊岛之所以称得上是一流设施，是因为具备高度连接性，整合上下游产业。加上稳定的政治环境和具吸引力的商业环境，这才成功吸引国际投资者。

宿舍，每天早上协调工人的交通问题是一场恶梦。协会

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商团动态 | I n d u s t r y D y n a m i c s

有决心要把它做好，也和外资厂、政府机构、理工学院

们有在探讨其他国家使用什么新科技、怎么向本地企业

合作设计课程，目标是打造技术熟练、安全性和生产力

推介这些科技。例如，可以使用无人机检查油缸、用机

高、具竞争力的劳动队伍，同时为每项技能制定标准框

械做清理，这些岗位已经不用人手，而且安全性和效率

架，促进行业的专业化。

可以提高。这个行业在引用新技术方面还不够完全，要再加快。

政府推出的行业转型蓝图（ITM），对行业有什么启发？我们被归入能源与化学业的产业转型蓝图。其实

您在HSL长达20多年，有哪些经验可以和同行分享？

整个蓝图的比较聚焦在外资厂身上，主要是推动创新和

我不想让别人觉得可以复制我的经验，每个企业有

生产力提升。这我可以理解，毕竟我们（石化产品加工

各自的优势。但是总的来说企业家精神很重要：企业有

工程工业）无法和埃森美克孚、壳牌这些巨头的投资规

没有成长的愿力，以及你对成长的定义是什么？

模相比。但政府也和我们谈过，让我们知道整个未来走

倍，员工人数几乎不变。我们开拓区域市场，进入不同

向，及这行业可以扮演的角色。未来的方向是创新、运用科技和数码化，所以我

�� - Charles Quek_V2B.indd 40

我们最显著的成长是在过去五年，营业额成长了三的领域，背后的推动力是参与更富有意义的项目，为社

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I n d u s t r y D y n a m i c s | 商团动态

尚达曼副总理拜访新成立的石油化工业协会——西雅丰盛港宿舍与培训中心，参观其中的培训设施。这个项目让接近8000名外籍员工能享有优良的住宿条件、休闲设施和培训机会，提升石化工业的整体实力。

会带来显著的利益。当企业成长，员工也跟着成长，例如国际化让我的人力资源部门、财务部门也学到不同国家的运营知识。当我们承包建设大士海水淡化厂，整个项目的规模、复杂性和技术要求，也把团队的水平推向新高，做了感觉很有成就。这次从石油化工进入水务领域，为未来发展提供更多可能性。

虽然忙于自己的事业，您还愿意花时间带领行业发展，这是为什么？

推动行业升级不简单，而且不是所有本地企业都具备升级的条件。所以“刻意” 和“准备就绪”是两个关键词——政府无法限制设厂的跨国企业一定要选择本地供应商，只能通过刻意的计划来引领本地企业及早做好准备，配合外资厂的需求建立专项能力。

我也不知道是今天怎么会“陷”在这里！（笑）我

可见、可信的伙伴”（visible and credible partner）。

在协会共有16年，至今连续担任四届会长，我想是因为

以前我们只是跟在政和外资厂后面，现在就自己落实了大

有意愿要提升这个行业，尤其是促进会员企业、外资厂

项目——工人宿舍和培训中心。商团或协会必须要自己争

和政府之间的关系，可以更进步、更有协同效应。这几

气，做得出成绩，赢得尊重，别人就会认真对待我们，来

年，协会的愿景是“成为石化产品加工工程企业的一个

谈合作。

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薪火相传 | P a s s i n g t h e To r c h

时总商代会创诞新生 : 的故事

CREATED FOR THE TIME: THE STORY OF THE BIRTH OF SCCCI

总

商会成立于1906年，迄今已有112年的历史。一个世纪以来，总商会见证了新加坡历史的发

展轨迹，从英国殖民时期、太平洋战争、新加坡自治、新马合并到独立建国，在各个阶段发挥其影响力。因此，建国总理李光耀先生曾高度肯定总商会的历史: “新加坡中华总商会的历史，反映着新加坡历史的发展。” 作为一个具有百年历史的商业团体，总商会非常重视与关心本身和本地历史的脉动。这一期配合《华商》革新版，我们从创新的角度来探讨总商会诞生的时代意义，带出清朝﹑新加坡华社和英国的微妙关系。未来我们将定期与读者分享商会一系列的历史事迹，让大家重新关注它在新加坡政经社会发展的功能与角色。

Singapore

Chinese

Chamber

Commerce and Industry (SCCCI) was

established in 1906, which makes it 112 years old. In that past one century, SCCCI witnessed the unfolding of Singapore’s history, from the British colonial period, the Pacific War, Singapore’s self-governance, its merger with Malaysia to its independence and nation building. The Chamber was an influential player at every stage. That was why Singapore’s Founding Prime Minister Lee Kuan Yew highly affirmed the value of SCCCI’s history, saying: “The history of the Singapore

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P a s s i n g t h e To r c h | 薪火相传

Chinese Chamber of Commerce is a reflection of the history of Singapore.” As a business group with a century-old past, SCCCI puts much emphasis and attention on the dynamics in the telling of Singapore’s history. In conjunction with the re-launch of the “Chinese Entrepreneur”, we explore in this edition the historical significance of the SCCCI’s birth from the perspective of innovation, bringing out the subtle relationships between the Qing dynasty, the Chinese community of Singapore, and Britain. In future editions, we will regularly share with readers a series of historical stories of the SCCCI, so that everyone would be intrigued to follow closely again the functions and roles it plays in Singapore’s political, economic and social developments.

清朝光绪皇帝批准农工商部颁给总商会“新加坡中华商务总会之关防”官印。（新加坡中华总商会珍藏）

Official stamp issued to the Chamber by Qing China’s Ministry of Agriculture, Industry and Commerce upon approval by Emperor Guangxu, which bears the characters “Seal for General Chinese Trade Affairs Association”. (SCCCI Collection)

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薪火相传 | P a s s i n g t h e To r c h

丙午年三月十五日(1906年4月8日星期日) ，总商会第一次开始记录会议，是次会议提及张弼士抵新倡议商会成立的经过。（新加坡中华总商会珍藏）

On April 8, 1906, a Sunday, the General Chinese Trade Affairs Association (the earliest name of SCCCI) recorded down its meeting for the first time. That record mentions how Chang Pi Shih came to establish the Chamber. (SCCCI Collection)

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P a s s i n g t h e To r c h | 薪火相传

新社会：移民社会的形成

1819, their pro-trade policy and free port trading

总商会诞生的背景可以从三方面来理解：英国人的

system successfully attracted businessmen from

到来与新加坡移民社会的形成﹑晚清的现代化政策，以

many shores. At the same time, they also enticed

及英殖民政府的态度。首先，1819年英国来到新加坡设

hordes of Chinese labourers to come here to make

置贸易站后，其重商政策及自由港口贸易制度成功吸引

a living. By early 20th century the basic shape of

来自各地的商人前来，同时也招徕大批中国苦力来此谋

an open multiracial immigrant society had already

生，到了20世纪初叶的新加坡已经出现一个开放多元移

emerged.

民社会的雏型。

The Chinese doing business in Singapore became

在本地经商的华人商家透过转口贸易、航运、种

wealthy through industries such as entrepot

植、采矿、烟酒响码等行业致富，逐渐成为新加坡华

trade, shipping, plantation, mining, tobacco and

人社会的主导力量，晋身领袖。传统中国社会首重读书

alcohol gradually became the steering force of

人，四民位阶依序是“士、农、工、商”，但由海外华

the Singapore’s Chinese community. They then

人组成的移民社会则以商人为首，商人可同时担任各个

became local leaders. Traditional Chinese society

社团的重要职位。富商在本地社会地位影响力扩大，在

accorded the highest recognition to people devoted

区域内扮演举足轻重的角色，促成实力雄厚的新兴华商

to scholarly pursuit, with the populace categorised

社会。随着工商环境和社会需求的复杂化，本地华商深

into four ranks: “scholars, farmers, artisans, and

感有必要成立一商业团体来加强彼此的合作，以便提供

merchants”, in that order. But the immigrant

更好的商界服务。

society of overseas Chinese was different. It ranked “merchants” above the others. Businessmen could at the same time hold important positions

NEW COMMUNITY : FORMATION OF IMMIGRANT SOCIETY

in various social organisations. The influence of wealthy businessmen grew with their social status, and they became pivotal players in the

The background of SCCCI’s birth can be

region. This led to the rise of a powerful Chinese

understood from three aspects: the formation of

business community. As the industrial and

an immigrant society in Singapore since 1819,

commercial environment and social demands grew

the modernisation policy of the Qing dynasty in

complex, local Chinese businesses felt the need to

its last decades, and the attitude of the British

establish a chamber of commerce to strengthen

colonial government. To begin, after the British

their co-operation, with the aim of providing better

came to Singapore to make it a trading post in

business services.

华商 | C H I N E S E E N T R E P R E N E U R

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薪火相传 | P a s s i n g t h e To r c h

新契机：清政府的变法与总商会的诞生

“Hundred Days’ Reform”, China had nevertheless

其次，鸦片战争之后清政府被迫签订丧权辱国的

embarked on modernisation. It had begun to attach

不平等条约，促使清政府寻思富国强兵的道路。虽然清

importance to the development of commerce and

政府先后推动自强运动和戊戌变法都不成功，却也开启

industries and advocate the return of overseas

中国的现代化政策，开始重视工商业的发展，鼓吹华商

Chinese businessmen to invest. Most importantly,

返国投资。最重要的是，1903年清廷首创“商”部，

the Qing court created a Ministry of Commerce in

开始以“开通商情、团结团体、振兴实业”为宗旨在海

1903 and began to set up chambers of commerce

内外成立商会。1904年，清政府委任南洋巨商张弼士

abroad with the aims of “facilitating commerce,

（1841-1916）为考察商务大臣，督促南洋各地商会的

uniting groups, and revitalising industries”. In

筹设工作。这些作为可以说是清政府以政策创新的方式

1904, the Qing government appointed Southeast

来回应外来的挑战。

Asian tycoon Chang Pi Shih (1841 – 1916) as special

1905年底张弼士从槟城启程到新加坡，他在同济医

trade commissioner to oversee the establishment

院的宴会上倡议设立商会。他个人踊跃捐银3000元作为

of similar business bodies in various locations in

筹办经费，而出席晚宴的各帮侨领对此倡议均表认同。

Southeast Asia. These moves can be said to be a

本地华商经过多次的会议商讨，于1906年2月22日拟定

form of policy innovation by the Qing government

商会试办章程，正式定名为“新加坡中华商务总会”，

as it responded to foreign challenges.

签名入会的华商共计六百余人。3月16日，总商会投票公

At the end of 1905, Chang departed for Singapore

举第一届理事52人，最终由闽商吴寿珍及潮商陈云秋共

from Penang. He proposed the idea of a business

同出任正副总理。因此，总商会是在清政府的推动和鼓

chamber at a banquet held in Thong Chai Medical

励下成立的。

Institution. He himself enthusiastically donated 3,000 yuan as the seed fund, and the leaders of the various dialect clans that attended the feast

NEW OPPORTUNITY: REFORMS OF QING GOVERNMENT AND BIRTH OF SCCCI

agreed with the initiative. After several meetings and discussions, on Feb 22, 1906 the rules for the provisional chamber of commerce were drafted,

Next, in the wake of the Opium War, the Qing

and it was officially named “General Chinese Trade

government was forced to sign unequal treaties that

Affairs Association” (The name was changed to

compromised its sovereignty and were humiliating

Singapore Chinese Chamber of Commerce” (SCCC)

to the country. This prompted the Qing government

in 1917 and then Singapore Chinese Chamber of

to search for new ways to prosperity and military

Commerce and Industry in 1977). A total of 600

strength. Although the Qing government failed first

Chinese businessmen signed up as members. On

in its “Self-Strengthening Movement” and then the

March 16, the Chamber voted in an election to form

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P a s s i n g t h e To r c h | 薪火相传

its first council of 52 members. At the end, Goh Siew Tin, who was from the Hokkian clan, and Tan Hoon Chui from the Teochew clan, were both

NEW ALIGNMENT: ATTITUDE OF THE BRITISH COLONIAL GOVERNMENT

elected respectively to the positions of president

The British colonial government took a positive

and vice president. Therefore, the Chamber was

and supportive attitude towards the founding of

born with the promotion and encouragement of

the Chamber. We can infer this from its approval

the Qing government.

of the Chamber’s application for exemption from registration in just one month after it received the request in early April. The colonial government

新格局：英殖民政府的态度

was pleased to see a cross-dialect representative

英国殖民政府对总商会的创立采取正面支持的态

body among local Chinese businessmen to act as a

度，这点我们可以从英殖民政府在1906年4月6日接获

bridge between them and the Chinese community.

总商会豁免注册申请案一个月后即通过得知。英国殖民

It regarded the Chamber as spokesman of the

政府乐见本地华商出现一个全新的跨方言群代表机构，

Chinese community and believed it would

扮演华社与政府之间的桥梁。殖民政府视总商会为新加

transcend its proclaimed purpose to be also

坡华社的代言人，认为总商会的角色超越其宗旨，有助

useful for facilitating collaboration between the

于政府与民间之间的沟通，促进上情下达、下情上传。

government and the general populace, enabling

1906年豁免注册申请案的提出，正好说明本地华

messages from the top to flow to the ground and

商熟谙殖民政府的行政运作，利用合法立案来保障华商

vice versa. The 1906 application for registration

社群的权益。而殖民政府迅速同意这项要求，也显示它

exemption was a clear indicator that local Chinese

对商会的高度信任。从这个角度来看，总商会的成立对

businessmen were familiar with the administrative

清廷和英国殖民政府均有重要作用，双方都希望争取总

mechanism of the colonial government. By filing

商会的支持与效忠。英国殖民政府对总商会的全新态

the request, they used that legal step to protect

度，开启了本地政商互动新的格局。

the rights and interests of the Chinese business community. And the quick assent by the colonial government showed its high trust in the Chamber. Therefore, the advent of the Chamber had important

总商会的创立表示华商能顺应时代的潮流，创造新的组织来满足内外需求。

implications for the Qing government and the colonial government. Both sides hoped to win its support and allegiance. The unprecedented attitude of the colonial government towards the Chamber opened new avenues for the interaction between the local political establishment and businessmen.

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薪火相传 | P a s s i n g t h e To r c h

总商会成立是创新

力维护本地华人权利。

总的来说，总商会的成立反映了时代创新的意义。

与此同时，总商会在新加坡独立前也与英国殖民政

对清朝而言，总商会不仅仅是一个海外的民间商业团

府维持良好的关系。总商会接待英国皇室成员到访﹑举

体，它代表了清政府创新求变的政治作为。总商会具备

办英皇登基加冕庆祝活动﹑支持购买英国国债、为英联

半官方机构的性质，居中传达政策、反映侨况、接待官

邦国家筹款赈灾，也参与商讨跟本地华人权益有关的法

员﹑颁发回华护照、协助登记侨民、筹款赈灾、招商引

案，协助维持本地社会的秩序与稳定。

资、推销国货，倡办教育、推广文化活动等等，不一而

因此，本地华商拥抱新思维，在新社会﹑新契机中

足。无论是满清政府或民国政府要跟新加坡华人社会保

成立总商会，共同开创新的格局。在这么复杂、动态的

持联结，总商会的角色起了关键的作用。

双元认同之下，巧妙地周旋在本地华社、中国政府与殖

对本地华社而言，总商会的创立表示华商能顺应

民政府之间，长袖善舞，游刃有余。正是这些历史的

时代的潮流，创造新的组织来满足内外需求。它也说

精彩过程，使其时代的意义更充份彰显出来。当我们了

明本地首次出现跨方言群、跨业缘的商业团体，试图发

解了过去百年来华商先贤创业维艰﹑创新求变和努力奋

挥“团结帮群、开创商机、为民请命”的功能与角色。

斗的过程，我们才能在前人的基础上立足当下，省思过

更重要的是，总商会代表当时华社斡旋在中、英两方，极

去，展望未来。

SCCC: AN INNOVATION Summing up, the founding of the Chamber demonstrates the significance of making timely innovations. To the Qing dynasty, the SCCC was not just an overseas private business group; it also represented its own political endeavour to innovate and change. The Chamber had the nature of a semi-official institution, as it helped convey policies as an intermediary, reported on the conditions of overseas Chinese, received Chinese 1906年新加坡中华商务总会成立后第一届董事会合影。前排左七是吴寿珍总理。（新加坡中华总商会珍藏）

In 1906 the first SCCCI council meeting was held. First President Goh Siew Tin is seventh from left in the front row. (SCCCI Collection)

officials, issued passports for people returning to China, and assisted in the registration of overseas Chinese. The Chamber also raised funds for disaster reliefs, attracted businessmen and wooed investments, marketed China-made products,

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P a s s i n g t h e To r c h | 薪火相传

as it played mediator between China and the British side, doing its best to protect the rights and interests of the local Chinese. Meanwhile,

before

Singapore

attained

independence, the Chamber also maintained good ties with the colonial government. It hosted visiting British royalties, organised celebration when a British monarch was crowned, and supported the purchase of British government bonds. It raised funds for disaster reliefs in British Commonwealth countries. Participating in the deliberation of Bills concerning the interests of local Chinese and helping to maintain order and stability in the local society were also the activities of the Chamber. Therefore, local Chinese businessmen had championed education, and promoted cultural

embraced new thinking and new opportunities

activities, et cetera. Whether it was the Qing

in forming the Chamber, thereby opening new

government or the Republican administration that

vistas together. With its complex and dynamic

wanted to maintain connection with Singapore’s

dual identity, the Chamber astutely acted as a link

Chinese society, the Chamber played a vital and

between the Chinese community, the Chinese

effective role.

government, and the colonial office, manoeuvring

To the local Chinese, the launch of the Chamber

among them with skill and ease. It is exactly these

demonstrated that the Chinese businessmen could

amazing passages through history that make its

follow the trend of the time and create a novel

timely creation more significant and striking in

organisation to meet internal and external needs.

hindsight. Only when we have understood the

It also marked the unprecedented emergence

journeys of our pioneer businessmen in building

of a cross-dialect and cross-trade business body

up their enterprises, in making innovations and

which took on the roles of “uniting clans, creating

changes, and in striving assiduously for success

business opportunities, and speaking for the

in the past 100 years, could we then stand on the

people”. But more importantly, the Chamber

foundations of these trailblazers to reflect on the

represented the Chinese community of that time

past and look to the future.

华商 | C H I N E S E E N T R E P R E N E U R

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商会时讯 | M o m e n t s

2018 国庆晚宴

总商会于新加坡乌节大酒店举办国庆晚宴，欢庆建国53周年。共600人出席晚宴，主宾为国家发展部长黄循财。

NATIONAL DAY DINNER 2018

50-54 ��_V2.indd 50

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M o m e n t s | 商会时讯

2018.8.8 The Chamber celebrated Singapore’s 53rd year of independence with a National Day Dinner at Orchard Hotel, where 600 guests attended. Lawrence Wong, Minister for National Development was the Guest of Honour.

华商 | C H I N E S E E N T R E P R E N E U R

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18/10/18 11:26 AM

商会时讯 | M o m e n t s

2018.8.31

青年商务委员会会员交流之夜 YBAC MEMBERS NETWORKING NIGHT 青年商务委员会会员交流之夜在NCO俱乐部举行，为总商会和青年商务委员会招募新会员，引进年轻有为的青年企业家。交流会共有56人出席，包括黄山忠会长和青商会郭益智主席。

The Members Networking Night organised by Youth Business Affairs Committee (YBAC) was aimed at recruiting new members and outstanding young entrepreneurs for SCCCI and YBAC. 56 people attended the event, including President Roland Ng and YBAC Chairman Sherman Kwek.

50-54 ��_V2.indd 52

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18/10/18 11:27 AM

M o m e n t s | 商会时讯

华商 | C H I N E S E E N T R E P R E N E U R

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18/10/18 11:28 AM

商会时讯 | M o m e n t s

2018.9.6

家族企业自我超越 DIVERSIFYING LEGACY BEYOND THE FAMILY BUSINESS 总商会在瑞银集团大礼堂举办家族企业分享会，邀请永记物流的第二代接班人辜翼樅先生，分享他对传承规划、人才管理的心得，及如何克服交接班的挑战。

The Chamber held a family business sharing session at UBS Auditorium. Ken Koh, the second-generation successor of Yang Kee Logistics Pte Ltd was invited to share his views on succession planning, talent management and overcoming transitional challenges.

50-54 ��_V2.indd 54

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18/10/18 11:28 AM

新会员名录 N E W M E M B E R S ( J u ly - S e p te m b e r )

Business Representative

Designation

AILERON WELLNESS PTE LTD

KEITH TAN

Director

ALLIED TELESIS ASIA PACIFIC PTE LTD

PHOON SWEE KIT

Deputy Director

ARIM TECHNOLOGIES PTE LTD

IVAN GOH

Director

ASPIAL-LEE HWA JEWELLERY SINGAPORE PTE LTD

NG KEAN SEEN

Director

Wholesale & Retail Trade

BNHG PTE LTD

GUAN YEBEI

Director

Professional & Business Services

CAPSTONE PROPERTY ASIA MANAGEMENT PTE LTD

MDM CINDY LOW

General Manager

Real Estate

CAREER INTERNATIONAL - FOS PTE LTD

LI DAJIE

Director

Professional & Business Services

CTRIP SINGAPORE PTE LTD

RU YI

Director

Tourism, Hotels & F&B

DESIGN WEST MODE SINGAPORE PTE LTD

TERENCE CHOO

Managing Director

Wholesale & Retail Trade

DESIGNWORX INTERIOR CONSULTANT PTE LTD

TERRI TAN

Managing Director

Finance & Insurance

DOUGLAS BUSINESS SCHOOL PTE LTD

DANY NG

Business Development Director

Education, Health & Social Services

E HR STAR PTE LTD

LIN SOO CHUAN

Director

Professional & Business Services

EDGEWORKS SOLUTIONS PTE LTD

RYAN NG

Director

Professional & Business Services

EELOONG ENGINEERING PTE LTD

LEE SOON LOONG

Managing Director

Manufacturing

ELITE PARTNERS CAPITAL PTE LTD

CHIEW CHUANJIN

Director

Finance & Insurance

ENVIROPLUS SERVICES PTE LTD

PETER TEO

Manager

Others: (please specify)

ERNEST & KING MANAGEMENT (S) PTE LTD

TA KING HO

Managing Director

Tourism, Hotels & F&B

FASTCO PTE LTD

FOO SUAN HAI

Director

Professional & Business Services

FIRST PAGE DIGITAL PTE LTD

SHANE LIUW

General Manager

Professional & Business Services

FMC EDUCATION CENTRE PTE LTD

LOW CHOON SONG

General Manager

Education, Health & Social Services

G NRG ECO PTE LTD

CHEW TECK FATT

Director

Manufacturing

GLOAPP HUMAN CAPITAL PTE LTD

PAUL THAM

Chief Executive Officer & Director

Professional & Business Services

HAND ENTERPRISE SOLUTIONS SINGAPORE PTE LTD

CHEN JIAYOU

Director

Information & Communications

HANERGY GLOBAL THIN FLIM POWER PTE LTD

LIANG SHUANG

Representative

Manufacturing

HFG TECHNOLOGIES (S) PTE LTD

TIGER ZHANG

Director

Education, Health & Social Services

HIPPSUN PTE LTD

WANG SHAOFENG

General Manager

Wholesale & Retail Trade

HUB INTERNATIONAL PTE LTD

DESMOND FOO

Chairman

Wholesale & Retail Trade

I APPAREL INTERNATIONAL GROUP PTE LTD

KELVIN CHUA

Chief Financial Officer

Manufacturing

IC360 PTE LTD

CEDRIC TAY

Director

Manufacturing

IFOUNDRIES (ASIA PACIFIC) PTE LTD

VARY YONG

Managing Director

Information & Communications

INDCON TECHNOLOGY (S) PTE LTD

MDM ANGELA NG

Director

Others: (please specify)

JJ FOOD EXPRESS PTE LTD

LI XUEE

Director

Tourism, Hotels & F&B

JW MARRIOTT HOTEL SINGAPORE PTE LTD

JULIE ZHANG

Sales Director

Tourism, Hotels & F&B

KINOFY PTE LTD

CHONG KA WEE

Chief Executive Officer & Co-Founder

Wholesale & Retail Trade

KM HAPPY STATION PTE LTD

ZHANG LU

Director

Tourism, Hotels & F&B

LASER PACKAGING MACHINE MFG PTE LTD

SIMON CHUA

Managing Director

LIM SIGN

CHUA YEAN SI

Director

LS 2 SERVICES PTE LTD

ROGER TAN

Director

Member Company

华商 | C H I N E S E E N T R E P R E N E U R

55-56 New Members List_g.indd 55

Business Nature

18/10/18 11:28 AM

Business Representative

Designation

Business Nature

LUCKY GARDEN FLORICULTURE PTE LTD

GOH YAM SOONG

Manager

Construction

MAXI-CASH FINANCIAL SERVICES CORPORATION LTD

NG LEOK CHENG

Chief Executive Officer

Professional & Business Services

MAZARS LLP

ZHANG LIANG

Senior Manager

MEISHIN INTERNATIONAL PTE LTD

WONG FOOK SOON

Director

Wholesale & Retail Trade

MIRACLE CONCEPT PTE LTD

KENNETH ONG

Managing Director

Construction

NALA EMPLOYMENT PTE LTD

JIM WEE

Director

NUFIN DATA PTE LTD

DENISE ANG

Managing Director

Professional & Business Services

OPTO-PHARM PTE LTD

DAVID KOH

Human Resource Manager

Manufacturing

PARKWAY HOSPITALS SINGAPORE PTE LTD

APRIL CHIA

Senior Manager

Education, Health & Social Services

PERSONAL TRAINER SOLUTIONS PTE LTD

WANG FANG YIN

Manager

Professional & Business Services

PINC PTE LTD

GRACE TANG

Chief Financial Officer

RESEARCH PLUS PTE LTD

LIM SIN JIN

Managing Director

Professional & Business Services

RMZ OILFIELD ENGINEERING PTE LTD

ZHAO YUNUHA

Director

Manufacturing

ROLLIN & CO PRIVATE LIMITED

RICHARD LIM

Chief Executive Officer

Professional & Business Services

RUI STAR TECHNOLOGY

ZHOU ZHAO CHENG

Advisor

Information & Communications

S&G INTERNATIONAL HOLDINGS (S) PTE LTD

RAN GANG

Managing Director

SGPOMADES TRADING PTE LTD

ALVIN LIM

Managing Director

Wholesale & Retail Trade

SINO-SINGAPORE GUANGZHOU KNOWLEDGE CITY INVESTMENT AND DEVELOPMENT CO LTD (SINGAPORE BRANCH)

WANG NAN

Assistant Vice-President

Real Estate

SKAINOM PTE LTD

BARBARA ONG

Vice-Chairman

Education, Health & Social Services

SONG FISH DEALER PTE LTD

MDM DOROTHY LIM

Director

Wholesale & Retail Trade

SWISSWERKZ (S) PTE LTD

Managing Director

Wholesale & Retail Trade

THE COGNITIVE HUB EDUCATION CENTRE

MDM JOSEPHINE CHIN

Director

Education, Health & Social Services

THE PAN PACIFIC HOTEL SINGAPORE

PAULINE NG

Sales Director

Tourism, Hotels & F&B

TOR AND ASSOCIATES PTE LTD

TOR CHEE

Founder

Wholesale & Retail Trade

UEX PTE LTD

JOSHUA CHAN

Partner Manager

Finance & Insurance

UNIQULUS CREDIT LEASING PRIVATE LIMITED

ONG KOK POH

Director

Finance & Insurance

UNITED PARCEL SERVICE SINGAPORE PTE LTD

LIM TZE HSIEN

Managing Director

Transport, Storage & Logistics

WELL-LEAD IMPORT & EXPORT PTE LTD

DAWN TENG

Director

Wholesale & Retail Trade

WEMEDIA CONSULTING PTE LTD

FELIX REN

Director

Professional & Business Services

WISDOM 90 PERSONAL HEALTH CONSULTANCY PTE LTD

MDM WANG PEILI

Director

Education, Health & Social Services

WORLD CLASS GLOBAL LIMITED

DAVID NG

Chief Executive Officer

Professional & Business Services

WORLD CLASS LAND PTE LTD

KOH LEE HWEE

Executive Director & Chief Executive Officer

Construction

XIN YUN AUTO PTE LTD

FABIAN TEO

Operations Manager

Professional & Business Services

YAM’S KITCHEN PTE LTD

YAM MUN TECK

Managing Director

Tourism, Hotels & F&B

YANG KEE LOGISTICS PTE LTD

KEN KOH

Group Chief Executive Officer

Transport, Storage & Logistics

YOURS INSURANCE AGENCY

LEO YU SHENG

Academic Affairs Director

Finance & Insurance

Member Company

55-56 New Members List_g.indd 56

ANTHONY TOH

华商 | C H I N E S E E N T R E P R E N E U R

18/10/18 11:28 AM

New Futura-Chinese Entrepreneur_FA pathed.pdf

CMY

10/10/18

10:58 AM