GROUP POLICY GUIDE EMERALD CRUISES GROUP TRAVEL We have a dedicated group department with the expertise and experience to assist you in developing a successful group business for your agency. When making a group booking, your agency will work with our group team for the entire booking process, from guest reservations and flights, to documentation and follow up. We also have the advantage of our experienced Group Manager to oversee the process.
10
WHAT CONSTITUTES A GROUP? Depending on the destination, as few as 10 people are needed to enjoy special group benefits. However we can cater to sole use groups from 10-90 passengers.
WHY DO PEOPLE TRAVEL TOGETHER AS A GROUP? Explore Common Interests People enjoy traveling with others who share their interests and enjoy exploring and learning about new destinations, cultures, art, food, history and more.
Just to Get Away Friends or family often like to get away together on a planned, all-inclusive itinerary, sometimes with a destination or special event as the focus, such as to celebrate a family milestone, anniversary or birthday.
Solo Travelers Solo clients often prefer to travel with like-minded travelers, often making new travel companions & friendships that may eventuate into annual travel.
Fully Escorted Group Departures Promoting an escorted group departure from your local area not only adds an exclusive element to your group package, but is also a great way to attract clients who are seeking that extra peace of mind.
A ttracting New Members to your Travel Agency Group departures can raise awareness within your local community and the specialized group travel service you offer. A dedicated group tour is an innovative benefit to your agency, as it attracts new business, it increases your client base and has the potential for repeat group business.
Call: 857-415-5752 | Visit: emeraldcruises.com | Email: usgroups@emeraldcruises.com
GROUP POLICY GUIDE GROUP POLICIES — 2023 Emerald Cruises does not require an upfront deposit to hold a group allocation. Groups are on a request basis and once qualified and approved, a group contract will be provided. Region
Group Commission Earned
Minimum Group Size
TC Threshold
TC Based On
European rivers and Southeast Asia river cruises (except Douro and Russia)
starting from 15%
10 Guests
1 for 9
Average category sold in the group
Douro and Russia river cruises
starting from 15%
12 Guests
1 for 11
Average category sold in the group
Yacht cruises
starting from 15%
Starting at 10 Guests
Varies
Minimum category sold in the group
2023 Emerald Cruises Group Policy – River Cruises BONUS SAILINGS
STANDARD SAILINGS
$195 Air or up to $1,000 Savings
$195 Air* or up to $1,000 Savings
Pay in Full Offers
Yes
Yes
Public Campaign
No
No
Flash Sales
No
No
Future Travel Credit
Yes
Yes
Travel Show Vouchers
Yes
Yes
Group Discount
$125 per person savings
$125 per person savings
Group Amenity Points
Yes
No
Standard Group Offer
*
*
Combinability:
2023 Emerald Cruises Group Policy – Ocean Cruises Group Discount
$150 per person savings
Group Amenity Points
No
COMBINABILITY: Pay in Full Offers
Yes
Public Campaign
No
Flash Sales
No
Future Travel Credit
Yes
Travel Show Vouchers
Yes
*Standard group offer varies based on itinerary. Free air or $1000 savings on Splendours of Europe sailings. $395 air or $750 savings on Secrets of the Douro sailings. $795 air or $500 savings on Christmas Time on the Rhine and Christmas Time on the Danube sailings.
Call: 857-415-5752 | Visit: emeraldcruises.com | Email: usgroups@emeraldcruises.com
GROUP POLICY GUIDE Group Amenity Points are offered on a special collection of sailings throughout the season. In addition to the group offer, discounts and free Tour Conductor Credit opportunity, you’re able to select special amenities according to the value of the points for select sailings. Each amenity has a point value. Simply match these points to the amenities offered on the Amenity Points Menu. GROUP AMENITIES - 2023 BOOKINGS Amenity Points Rhine, Main, Danube
Standard Group Offer
J F M A M J
ECPB
Grand Danube
$195 air or $1000 savings
2 2
EWAB
Jewels of the Rhine
$195 air or $1000 savings
2
EWBB
The Enchantment of Eastern Europe
$195 air or $1000 savings
2
2
EWCR
Splendours of Europe River Cruise
Free air or $1000 savings
3
3 3 3
EWFB
The Majestic Rhine
$195 air or $1000 savings
EWGM
Legendary Rhine & Moselle
$195 air or $1000 savings
EWNB
Danube Delights
$195 air or $1000 savings
2
2 2
EWPA
Danube Explorer
$195 air or $1000 savings
1
4 4
Tulips & The Rhine
$195 air or $1000 savings
1
Holland & Belgium in Bloom
$195 air or $1000 savings
1
EWXD
Christmas Markets on the Danube
$195 air or $1000 savings
Christmas Markets of Europe
$195 air or $1000 savings
Christmas Markets on the Rhine
$195 air or $1000 savings
EXKR
Christmas Time on the Rhine
$795 air or $500 savings
EXVB
Christmas Time on the Danube
$795 air or $500 savings
Rhone, Saone, Seine, Bordeaux EFRC
J F M A M J
Sensations of Lyon & Provence
$195 air or $1000 savings
Secrets of the Douro
$395 air or $750 savings
Douro EPDC Volga, Svir ERRC
Imperial Charms of Russia
$195 air or $1000 savings
Majestic Mekong River Cruise
$195 air or $1000 savings
Southeast Asia EWVC
3
4 4
1
2 2
EWTU EWXS
2 2 2 2
1
EWAB
EWXZ
J A S O N D
1
J A S O N D
2 2
2 2
J F M A M J
J A S O N D
J F M A M J
J A S O N D
J F M A M J
J A S O N D
2
2 2 2 4 4
4 4 2 2 2
Amenity Points Menu 1
2
3
4
Bonus Commission
0.5%
1.0%
1.5%
2.0%
Savings pp
$25
$50
$75
$100
Onboard Credit pp
€ 25
€ 50
€ 75
€ 100
*
Choose one:
Extended Drinks (7nt)
N/A
N/A
YES
YES
TA Rate (1 lead in cabin)
N/A
N/A
YES
YES
Cocktail Party
YES
YES
YES
YES
*Bonus commission based on cruise fare only - base and cabin upgrade excluding all discounts, port charges, air, land or other inclusions.
CONDITIONS: • Group Size based on full paying guests. • Minimum group size must be reached for group commission. • Tour Conductor Credit is based on cruise only, less port taxes, fees, and any other discounts applied. • Group policies and benefits are subject to change at any time.
Call: 857-415-5752 | Visit: emeraldcruises.com | Email: usgroups@emeraldcruises.com
GROUP POLICY GUIDE GROUP PROCESS & MARKETING SUPPORT The working partnership between Emerald Cruises and the Travel Advisor enables the group allocation to be most successful. Support & Marketing Commitment Your Group Sales Manager will assist you with choosing the trip that best suits your group Your dedicated groups team will assist you with questions and reservations to provide excellent service to you and your group Your Regional Sales Director can provide you with the following to attract guests to join your group − Specific product and sales training for your staff
Travel Advisor Commitment to the Group Departure A marketing plan for the group departure to share with your Regional Sales Director and Group Sales Manager Usage of Social Media channels to promote group Send out customizable flyer to your database Sample Customizable Agency Group Flyers
− A power point presentation or webinar for you and your guests − A travel night or virtual travel show, with a special incentive to reserve within two weeks of the presentation − A customizable flyer you can use to promote your group trip − Photos and images from our photo library
Additional Marketing and Sales Support Emails – once sailed, personalized EmeraldEXPLORER emails Dedicated training and support from your Regional Sales Director Creating an annual business and marketing plan with your Regional Sales Director Charters – Inquire about our options for full and partial ship chartering Educational FAMs – a variety of touring and river cruising FAMs offered annually to upskill agency consultants to become product specialists
Sample Social Media Posts
Call: 857-415-5752 | Visit: emeraldcruises.com | Email: usgroups@emeraldcruises.com
GROUP POLICY GUIDE Additional Benefits & Resources
GROUP MARKETING Targeting & creating group business within your local community – helpful tips:
1
2
3
4
Promote your group & agency wherever you go
Market within your local community clubs
Become involved in your local commerce/community
Conduct an event virtually
Opportunities to attract new business are around every corner.
e.g. Bowling Clubs, Religious Groups, Wine Groups, and other special interest groups
This can lead to corporate clients and other business for your agency, e.g. Rotary or Chamber of Commerce.
Hold a virtual meeting via an online chat or video conference service with prospective guests. You can make it a fun event by adding trivia questions and other travel-themed contests.
Programs
New e-learning platform. emeraldcruises.com/agentacademy
Short courses to learn about our portfolio of products and unique selling points to help you convert sales
Ability to return mid-course and continue learning at a time convenient for you
Unlimited 24 hour a day access on any digital device
CLIA accredited courses
User-friendly 24/7 online booking system
EXPRESSBOOK Online booking system.
bookings.scenicglobal.com
Create quotes and secure bookings for your guests, while viewing live inventory and current offers Make credit card payments and notify booking payments without having to contact reservations
Earn Emerald Rewards points on every Emerald Cruises booking plus enjoy special bonuses throughout the year The gift of travel. Join Emerald Rewards for free and start earning points today.
emeraldcruisesrewards.com
For every two net dollars you book with Emerald Cruises, you earn one (1) point Redeem points on a range of over 5,000 incredible products and experiences Add your Emerald Rewards number to your Expressbook profile to ensure you don’t miss any points
Call: 857-415-5752 | Visit: emeraldcruises.com | Email: usgroups@emeraldcruises.com