SCENIC GROUP POLICY GUIDE
SCENIC GROUP TRAVEL We have a dedicated Groups department with the expertise and experience to assist you in developing a successful group business for your agency. When making a group booking, your agency will work with our Groups team for the entire booking process, from guest reservations and flights, to documentation and follow up. We also have the advantage of our experienced Group Manager to oversee the process.
10
WHAT CONSTITUTES A GROUP?
Depending on the destination, as few as 10 people are needed for a group. However we can cater to sole use groups from 10 to 90 passengers.
WHY DO PEOPLE TRAVEL TOGETHER AS PART OF A GROUP? Explore Common Interests People enjoy travelling with others who share their interests and enjoy exploring and learning about new destinations, cultures, scenery or wildlife.
Just to Get Away Friends or family often like to get away together on a planned, all-inclusive itinerary, sometimes with a destination or special event as the focus, such as to celebrate a family milestone, anniversary or birthday.
Solo Travelers Single clients often prefer to travel with like-minded travelers, often making new travel companions & friendships that may eventuate into annual travel.
Fully Escorted Group Departures Promoting an escorted group departure from your local area not only adds an exclusive element to your group package, but is also a great way to attract clients who are seeking that extra peace of mind. Attracting New Members to your
Travel Agency
Group departures can raise awareness within your local community and the specialized group travel service you offer. A dedicated group tour is an innovative benefit to your agency, as it attracts new business, it increases your client base and has the potential for repeat group business.
CALL: 844.572.3642 | VISIT: SCENICUSA.COM | EMAIL: GROUPS@SCENICUSA.COM
SCENIC GROUP POLICY GUIDE GROUP POLICIES — 2023 Scenic does not require an upfront deposit to hold a group allocation. Groups are on a request basis and once qualified and approved, a group program agreement will be provided. Group Minimum Commission Group Size Earned
Region European Rivers and South East Asia River Cruises (except Douro and Russia) Douro and Russia Cruises Scenic Eclipse
starting from 15% starting from 15% starting from 15%
TC Policy
TC Based On
10 Guests
1 for 9
Average category sold in the group
12 Guests
1 for 11
Average category sold in the group
Starting at 10 Guests
Varies
Cabin Category D
2023 Scenic Group Policy – River Cruises BONUS SAILINGS
STANDARD SAILINGS
Free Air* or $1000 Savings
Free Air* or $1,000 Savings
Pay in Full Offers
Yes
Yes
Public Campaign
No
No
Flash Sales
No
No
Future Travel Credit
Yes
Yes
Travel Show Vouchers
Yes
Yes
Group Discount
$200 per person savings
$200 per person savings
Group Amenity Points
Yes
No
Standard Group Offer * COMBINABILITY:
2023 Scenic Group Policy – Ocean Cruises Group Discount
$250 per person savings
Group Amenity Points
No
COMBINABILITY: Pay in Full Offers
Yes
Public Campaign
No
Flash Sales
No
Future Travel Credit
Yes
Travel Show Vouchers
Yes
*Standard group offer may vary based on itinerary. $395 air or $750 savings on Delightful Douro sailings. $495 air or $750 savings on Tastes of Imperial Europe sailings.
CALL: 844.572.3642 | VISIT: SCENICUSA.COM | EMAIL: GROUPS@SCENICUSA.COM
SCENIC GROUP POLICY GUIDE Group Amenity Points are offered on a special collection of sailings throughout the season. In addition to the group offer, discounts and free Tour Conductor Credit opportunity, you’re able to select special amenities according to the value of the points for select sailings. Each amenity has a point value. Simply match these points to the amenities offered on the Amenity Points Menu. GROUP AMENITIES - 2023 BOOKINGS Amenity Points Rhine, Main, Danube
Standard Group Offer
J
F M A M J
AHVB
Tastes of Imperial Europe
$495 air or $750 savings
1
AMBA
Romantic Rhine and Moselle
Free air or $1000 savings
3
AMBC
Rhine Highlights
Free air or $1000 savings
BUBU
Black Sea Explorer
Free air or $1000 savings
J
A S O N D
1 3
3 3
2 2 2
2
CHAA
Christmas & New Year
Free air or $1000 savings
CHMA
Christmas Markets
Free air or $1000 savings
GSMB
Charming Castles & Vineyards of the Rhine & Moselle
Free air or $1000 savings
2
2 2
NBU
Gems of the Danube
Free air or $1000 savings
2
2 2
STC
Jewels of Europe
Free air or $1000 savings
3
3 3
TUAA
Windmills, Tulips and Belgian Delights
Free air or $1000 savings
2 3
2
VIBU
Danube Delta Discovery
Free air or $1000 savings
XAMB
Rhine Christmas Markets
Free air or $1000 savings
XNBU
Danube Christmas Markets
Free air or $1000 savings
BOD
Beautiful Bordeaux
Free air or $1000 savings
BORD
Bordeaux Affair
Free air or $1000 savings
FCCC
Idyllic Rhône
Free air or $1000 savings
FRAC
South of France
Free air or $1000 savings
2
2
SEI
Normandy & Gems of the Seine
Free air or $1000 savings
3
3 3
3
SENE
Highlights of Normandy & the Seine
Free air or $1000 savings
2
2
Rhone, Saone, Seine, Bordeaux
J
Douro DOUR
Unforgettable Douro
Free air or $1000 savings
DOUS
Delightful Douro
$395 air or $750 savings
VIST
Luxury Mekong
Free air or $1000 savings
VISL
Meandering along the Mekong
Free air or $1000 savings
Luxury Irrawaddy
Free air or $1000 savings
Mekong
Irrawaddy MYST
3
3
F M A M J 3
J
A S O N D
3 3 2 2
J
F M A M J
J
A S O N D
J
F M A M J
J
A S O N D
2 2 2 4 4
2 2 2 4 4 4 2
J
F M A M J
J
A S O N D
3 3 3
Amenity Points Menu
Choose one:
*
1
2
3
4
Bonus Commission*
0.5%
1.0%
1.5%
2.0%
Savings Per Person
$50
$75
$100
$125
Cocktail Party
Yes
Yes
Yes
Yes
TA Rate (1 lead in cabin)
N/A
N/A
Yes
Yes
Bonus commission based on cruise fare only - base and cabin upgrade excluding all discounts, port charges, air, land or other inclusions
CONDITIONS: • • • •
Group Size based on full paying guests. Minimum group size must be reached for Group Commission. Tour Conductor Credit is based on cruise only, less port taxes, fees, and any other discounts applied. Group Policies and benefits are subject to change at any time.
CALL: 844.572.3642 | VISIT: SCENICUSA.COM | EMAIL: GROUPS@SCENICUSA.COM
SCENIC GROUP POLICY GUIDE
GROUP PROCESS & MARKETING SUPPORT The working partnership between Scenic and the Travel Advisor enables the group allocation to be most successful. Scenic Support & Marketing Commitment Your Group Sales Manager will assist you with choosing the trip that best suits your group Your Dedicated Groups Team will assist you with questions and reservations to provide excellent service to you and your group Your Regional Sales Director can provide you with the following to attract guests to join your group − Specific product and sales training for your staff
Travel Advisor Commitment to the Group Departure A marketing plan for the group departure to share with your Regional Sales Director and Group Sales Manager Usage of Social Media channels to promote group Send out customizable flyer to your database Sample Customizable Agency Group Flyers
− A power point presentation or webinar for you and your guests − A travel night or Virtual Travel Show, with a special incentive to reserve within two weeks of the presentation − A customizable flyer you can use to promote your group trip − Photos and images from our photo library Additional Marketing and Sales Support Scenic Club – Wonder magazine, sent three times a year to guests Emails – once sailed, personalized Scenic Club emails Dedicated training and support from your Regional Sales Director and Group Team Business and marketing plan with your Regional Sales Director Charters – Inquire about our options for fulll and partial ship chartering Educational FAMs – a variety of touring and river cruising FAMs offered annually to upskill agency consultants to become product specialists
Sample Social Media Posts
CALL: 844.572.3642 | VISIT: SCENICUSA.COM | EMAIL: GROUPS@SCENICUSA.COM
SCENIC GROUP POLICY GUIDE
Additional Benefits & Resources
GROUP MARKETING Targeting & Creating Group Business within your local community – helpful tips:
1
2
Promote your group & agency wherever you go
Market within your local community clubs
Become involved in your local commerce/community
Opportunities to attract new business are around every corner.
e.g. Bowling Clubs, Religious Groups, Wine Groups, and other special interest groups
This can lead to corporate clients and other business for your agency, e.g. Rotary or Chamber of Commerce.
3
4 Conduct an event virtually Hold a virtual meeting via an online chat room or video conference service with prospective guests. You can make it a fun event by adding trivia questions and other travel-themed contests.
Programs
e-learning platform scenicusa.com/agentacademy
Short courses to learn about our portfolio of products and unique selling points to help you convert sales
Ability to return mid-course and continue learning at a time convenient for you
Unlimited 24 hours a day access on any digital device
CLIA accredited courses
User friendly 24/7 online booking system
EXPRESSBOOK Online booking system.
bookings.scenicglobal.com
Create quotes and secure bookings for your guests, while viewing live inventory and current offers Make credit card payments and notify booking payments without having to contact reservations
Earn Scenic Rewards points on every Scenic booking plus enjoy special bonuses throughout the year The gift of travel. Join Scenic Rewards for free and start earning points today.
scenicrewards.com
For every two net dollars you book with Scenic, you earn one (1) point Redeem points on a range of over 5,000 incredible products and experiences Add your Scenic Rewards number to your Expressbook profile to ensure you don’t miss any points 22_SC0201
CALL: 844.572.3642 | VISIT: SCENICUSA.COM | EMAIL: GROUPS@SCENICUSA.COM