ASTA Ted Talk Presentation

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Understanding the Why

Everything Starts with a Conversation

Ideas are born – Clarity begins with discussion.

Relationships form – Trust and collaboration start with dialogue.

Opportunities become clearer– Conversations transform from transactional to consultative

Direction is defined – You earn a client for life

Myth

• River cruising is for older travelers.

Reality

• Active excursions, modern amenities.

Myth

It’s too expensive. Reality

• All-inclusive value vs a la carte bundling

Myth

• Will there be enough to do?

Reality

• Daily immersive shore experiences with a selection of options from leisurely to active

A River Cruising Evolution Does Exist

Intro to Cruising Mass Market

• MultiGen

• Service Ship Within a Ship

• Experienced Cruisers

• Destination

• Service

• Experience Bespoke Europe

• Living List

• Cultural Enrichmen t

• Ease of travel Ultra Luxury River Cruise

• Your Regional Sales Director is your BEST FRIEND!

• Leverage the marketing materials suppliers are providing to you including notable awards & unique selling points

• Build a marketing plan with your Regional Sales Director and leverage co-op dollars available

• Align with suppliers’ campaigns and get double the exposure/impact like, comment, share and reshare

• Repost from suppliers’ social media maximize exposure/reach

• Sign-up for the suppliers Trade Newsletter which provides ready made social posts, customized flyers and more

The Personal Touch Brings in the Clients

Identify 5-10 current clients who fit the river cruise profile.

Tactical storytelling and testimonials to spark interest.

Leverage travel advisor resources.

Thank You!

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