North Coast Business Journal - June 2011

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POSTMASTER: TIMELY MATERIAL. PLEASE EXPEDITE.

Celebrating 17 Years of Service Published and Owned by Schaffner Publications, Inc.

JUNE 2011 Vol. 17 No. 7

INSIDE THIS MONTH The Price is Right................2 Disaster? How to Help.........7 Well-Booked Business............ 10 Chamber Calendars.......... 11 Is Business Valuation Important?........ 15 IT: Handling Updates & Upgrades........ 21 Ten Marketing Commandments ......................... 24 Road to Successful Investing........... 25

www.ncbj.net

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Standard Mail U.S. Postage Paid Tiffin, OH 44883 Permit #88

“The Business Voice of Erie, Huron, Ottawa, Sandusky and Seneca Counties”

on marblehead and the islands

State of the Village of Marblehead Mayor Jacqueline Bird’s Remarks from earlier this year As Mayor of the Village of Marblehead, I take this new year as a time for reflection, and equally important, looking to our future. As we celebrate our 120th birthday this very month, The Village of Marblehead continues to stand Strong as a prominent commonwealth in the State of Ohio. A unique gem on the shores of Lake Erie, our village remains an enduring location to reside, visit and enjoy all that our quaint location has to offer. The year 2010 proved to be a challenge in hard economics times. For most, creative planning and budgeting remains an essential daily tool. From national to local levels, all struggled to maintain a quality of life and minimize loss. Through the leadership and dedication of the Village of Marblehead Council, Board of Public

Affairs, Zoning Administration, Solicitor and all employees, our village was able to sustain standards and take positive steps in preserving our community for current and future generations. The elected Village Council had many issues cane before them. Under the strong and equally knowledgeable leadership of President Pro Tem John Starcher, all elected, serve with the best interest of the village in mind. The council membership consists of Angie Kukay, John McDonald, Mary Glovinsky, Vickie Kozak, and new member Dean Dorko. All play a vital role in this administration through completing tasks individually, on a committee or as a team. Each holds leadership skills that go above and beyond the scope expected. Additionally, each has chosen to serve this village See MARBLEHEAD, Page 5

A Diverse Island as a Perfect Get-away Submitted by Debbie Herwick Kelleys Island Chamber of Commerce and Visitors Bureau Whether this is the season that you need to rejuvenate and take an affordable 3 day vacation or just re-experience a treasure in your back yard, Kelleys Island has a lot to offer. Beginning in April when all the early birders’ come to help their favorite taverns open, the island life begins. Locals and visitors have a lot to do in the spring on this island that can be foreshadowed by its neighbor, Put-in-Bay. Where South Bass is known for

its bars and commercial appeal, Kelleys has many nature preserves, walks and significant geographical significance. (The Glacial Grooves) The State Park Department, Cleveland Museum of History and Ohio Department of Natural Resources all have land that is enjoyed by travellers each year. Three new preserves have been highlighted in a walking/driving tour that is available at the new and improved chamber of commerce, located at the Seaway Marina. Don’t be misled, the nightlife, See KELLEYS ISLAND Page 4

We’re a proud member of the following: Bellevue Area Chamber of Commerce

Elmore Chamber of Commerce

Chamber of Commerce Erie County Chamber of Sandusky County of Commerce

Fostoria Area Chamber of Commerce

Huron Chamber of Commerce

Marblehead Peninsula Chamber of Commerce

Genoa Chamber of Commerce

Huron County Chamber of Commerce

Milan Chamber of Commerce

Oak Harbor Area Put-in-Bay Chamber Chamber of Commerce of Commerce

Vermilion Chamber of Commerce

Port Clinton Area Tiffin Area Chamber Willard Area Chamber Chamber of Commerce of Commerce of Commerce


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North Coast Business Journal

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The Price is Right. Says Who? By Jeffrey H. Bryden Editor

unique in that it is the only one of them that generates revenue – the rest all cost your company money. In business, Hence, it is important that we study “Price” goes by this “P” in more detail. many names – we Price has another difference -- in call it rent, fees, that it’s extremely flexible! We can, retainer, salary, and do, make frequent changes in tax, premium or prices (both up and down) with little toll. It’s the sum or no effort. Yet a change in our total of what a Product, like color, features or customer will packaging, takes lots of time and exchange for costs lots of money. A change in the goods and services. While today we Place P (channels of distribution) will usually exchange cash, checks or require lots of effort and often dictate electronic funds, in the olden days a whole new way of doing business. people used goods and services Finally, a change in the Promotion P, (barter) as common media of while often a part of ongoing exchange. (And don’t you prefer business, will require a considerable carrying a credit card, instead of a investment. chicken or goat, when you go into Historically (and still today in some Walmart?) countries) merchants negotiated their When we consider Marketing’s prices with buyers. It was basic “Four P’s” (Price, Promotion, Product supply and demand – sellers charged and Place) we see that the Price “P” is based on what “the traffic would bear.” But in the early 1900s the advent of mass retailing here in the US brought on what was referred to as a “fixed price” – one price charged to all – known today as the “retail or sticker price.” “The Business Voice of Erie, Huron, Ottawa, (Please note that a Sandusky and Seneca Counties” “fixed price” is NOT 205 S.E. Catawba Road, Suite G, “price fixing.”) Port Clinton, Ohio 43452 While mass marketing 419-734-4838 • Fax 419-734-5382 for many products is here to stay, technology Publisher JOHN SCHAFFNER has allowed us to see a return to the olden Editor JEFFREY H. BRYDEN jbryden@ncbj.net days of flexible pricing. Internet purchasing Director of Sales DAVE KAHLER

dkahler@ncbj.net

Accounting Manager

CINDY CONSTIEN cindy@thebeacon.net

Layout & Graphic Design

LORI HICKS lori@thebeacon.net ANGIE ADAIR angie@thebeacon.net

BRUCE DINSE

Circulation Manager

North Coast Business Journal is owned and published monthly by Schaffner Publications, Inc., and is mailed free to chamber of commerce members in a five-county area: Erie, Huron, Ottawa, Sandusky, and Seneca counties.   The editorial deadline is the 25th of each month, with the advertising deadline the end of each month. No part of this publication may be reproduced or transmitted in any form without the expressed, written consent of the Publishers.   We welcome submissions from readers in the form of letters, articles or photographs, although we reserve the right to edit and condense any articles submitted. Submissions should be sent to the editor at the above address. Include a stamped, self-addressed envelope if you would like an item returned. We prefer material (copy & photos) to be submitted electronically.

sites and auctions are now offering what marketers refer to as “dynamic pricing,” changing prices instantly, based on supply and demand. Also, faster and more detailed customer feedback through Point-of-Sale terminals allows businesses to see and monitor purchase activity (or lack of it) in real time, and take immediate steps to change pricing store by store, item by item or even customer by customer. Dynamic pricing allows us the opportunity to take a marketing approach to pricing. Many companies have, historically, established their selling price based on either a costplus or a break-even approach. This was an easy and logical way to price, and it made the accountants happy. However, pricing a product based on what it costs YOU to make it, or on what profit YOU want to make, ignores a critical point: What is the product worth to the CUSTOMER? Today’s savvy marketers base their prices on what consumers perceive the value of the product to be. It’s no surprise it’s called “value-based” pricing. It involves pricing from the outside-in, rather than the insideout. The inside-out way of doing it meant designing a product, then pricing it to see if anyone wanted to buy it. Using an outside-in, “valuebased,” approach, a company surveys the marketplace, identifies a consumer need, determines what price the consumer will pay to satisfy it, then practices “reverseengineering” to see it they can build and market a product (profitably) at that price point.

Examples of value-based approaches abound. Marriott recognized traveler’s needs for a lower-cost, no-frills place to stay – then they built the successful Fairfield Inn concept around that value price. Fast food prices continued their slow spiral upward, till consumer resistance was felt. Now, who can count the number of fast food restaurants offering “value meals?” The successful e-Bay auction site is based on this value principle too: “Here’s the item for sale, what’s it worth to you?” The customer’s notion of value sets the price. While “Value” stems from a customer perception, it does NOT necessarily mean low price. It means a perceived “balance” in the consumer’s mind. People find “value” at Neiman Marcus: High prices but high quality brands. Value at Walmart: Good prices on good products. Value at Dollar General: Low prices but on lower quality, lesser-known brands. You don’t need to become an auction house to determine your prices. But you do need to have a fix on what your product or service is worth in the marketplace – to the consumer. From the outside-in. Price it too high, and you’ll miss sales. Price it too low, and you’ll miss profits. Constant monitoring and testing, examining competitive product offerings and satisfaction is necessary to keep your price in tune with customer/prospect expectations. You can be sure they’ll let you know when “the price is right!”

Small Business Basics Seminars Set for June The Ohio Small Business Development Center at Terra Community College is offering free, twohour seminars, “Small Business Basics,” that will answer questions about starting, buying or expanding a small business. This seminar will take the confusion out of your efforts and help you avoid costly mistakes and unnecessary steps. Learn the basics of: name registration, licensing, taxes, zoning, business entities, employees, insurance, financing and business planning. The June schedule is: • Wednesday, June 8 – 9:30 to 11:30 a.m. Tiffin Area Chamber of Commerce (conference room), 19

W. Market St., Tiffin • Wednesday, June 15 – 9:30 to 11:30 a.m. Erie County Chamber of Commerce (conference room), 225 W. Washington Row, Sandusky • Wednesday, June 22 – 4:30 to 6:30 p.m. Terra Community College (Building B, Room 101), 2830 Napoleon Road, Fremont These events are free and open to the public. To register or for more information, call Bill Auxter, Director of the Ohio Small Business Development Center at Terra Community College, toll-free 800-826-2431 or 419-559-2210. Or contact him by email at bauxter@terra.edu.


North Coast Business Journal

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June 2011

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Your Hometown Team.

Otterbein North Shore Retirement Living Community

Redefining Retirement Situated on Lake Erie’s Marblehead peninsula in Ottawa County, and near the Lakeside Chautauqua community, Otterbein North Shore Retirement Community (ONS) is surrounded by 46 wooded acres enriched by abundant wildlife. A Continuing Care Retirement Community, ONS offers independent lifestyles in a patio home or apartment, assisted living, nursing and shortterm rehabilitation in the Jane Baker House, a unique setting of ten private rooms in a home-like setting. People from all over northwest Ohio and beyond have made ONS their home. Retirement living is about creating a new lifestyle ~ finally being able to fulfill lingering passions ~ learn to paint, read a book, ride a bike, take a walk, fish, bird watch, go to a concert or take a nap. Opportunity and possibility are everywhere on the northwest coast of Ohio and Otterbein North Shore is central to it all. In mid-May Ottawa County is singularly one of the most important migration routes in the United States to view birds when they make their long journey north, some from as far away as South America. The historic Marblehead Lighthouse and museum attracts 25,000 visitors a year, many of whom climb the 77 stairs to the top where they discover a grand view of Ohio’s great lake. Cedar Point is just across the bay in Sandusky, and

the islands share a copious amount of history, while being a destination for fun and activity. After a day on the lake fishing for walleye and perch, stay home and cook your catch, or enjoy a meal at any one of many fine restaurants in the area. Being near Lake Erie and Lakeside, with its exceptional entertainment, educational and spiritual programs all summer long, only enhances the possibilities. Dining services are very capably managed by Chef Ryan Duffy. Solid management and wise investment strategy by staff and the board of Otterbein Homes have ensured that the company is strong throughout all of its Ohio locations. Otterbein Homes is A- rated by Standard and Poor’s, one of only 12 retirement communities nationwide to receive this endorsement. Otterbein North Shore Retirement Community is located at 9400 North Shore Boulevard, in Danbury Township. It is a Continuum Care Retirement Community offering independent lifestyle choices and assisted living, as well as nursing and short-term rehabilitation in the Jane Baker House. For more information contact Marketing Director Lisa Cutcher at 419-798-8203. Additional information regarding Otterbein Retirement Living Communities is available on its web site at www. otterbein.org.

From left to right: Jen Zelms-Mortgage Lending, Lee Jordan-Business Development, Chris Malfara-Commercial Lending, Terry Chapman-Commercial Lending.

At Citizens, our team understands the needs of families and businesses and has the financial products and services to help you meet them. Whether your goals include business or personal borrowing or saving for your future, contact Citizens Bank today and experience the community banking difference. Visit our office at 185 South East Catawba Road, Port Clinton or call (419)732-0565.

CitizensBankCo.com

Member FDIC


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North Coast Business Journal

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Welcome Back to Danbury Township! by Dianne Rozak, President, Danbury Township Board of Trustees Our peninsula is bursting with signs of spring which have finally put to bed a winter that lasted much too long. It is a welcome sight to see old friends returning as well as new v i s i t o r s arriving to explore this beautiful area for the first time. The D a n b u r y Township Trustees have made substantial progress over the winter months by completing a critical public service project. Our police department has moved into a newly remodeled building at 419 S. Bridge Road, also known as State Route 269 South. The department’s new quarters include spacious offices, a large squad room, interview room and ample storage for equipment and evidence. The rear of this building is used for storage of seasonal maintenance equipment. There is a substantial amount of space on this threeacre property for additional uses as the need arises. We recently added another patrolman to the department bringing our number of officers to eight. We have also contracted with the Village of Marblehead to provide patrols for sixteen hours per week as a supplement to their police force. An architect has been hired to develop plans and explore the potential of updating our existing township hall. The trustees are currently reviewing options for these improvements. Parks continue to play an active role in the township. A new fisherman’s parking area was added to Meadowbrook for ease of those wishing to fish near the bridge. Grant-funded ADA accessible parking was installed in the primary lot along with a connector to the main trailhead.

The 3,000-foot paved trail system is now fully ADA compliant. Last summer the trustees were awarded $170,000 in grant funding from the Clean Ohio Trails Fund and the Recreational Trails Fund. These grants will be used to add to the existing ADA paved trails in the park. A small rain garden was installed near the observation deck. This was accomplished with the assistance of grant funding from the Soil & Water Conservation District and volunteers from the Ottawa Sandusky Master Gardeners program. We are attempting to restore the Meadowbrook prairie through a controlled burn and subsequent planting of native Indian grass. The weather however, has greatly hindered progress on this project. The trustees recently acquired title to the personal home of the first lighthouse keeper, Benajah Wolcott. Formerly owned by the Ottawa County Historical Society, this structure is likely the oldest home still standing in Ottawa County. The township will address maintenance issues at the home and on the property while the Historical Society will continue to operate their summer docent programs. This new partnership will ensure preservation of a vital piece of township history. The newest addition to our park system will be an off-leash dog park located on State Route 269 South across the street and a bit north of the new police station. Once the ground dries out we will be able to move forward with fencing installation. Students from the Danbury High School PAWS Club are planning to be active participants at this new park. Our four-man road and maintenance department continues to do an excellent job with plowing, park upkeep and what oftentimes must seem like non-stop grass mowing. Township cleanup weeks are held three times each year and are extremely popular with our residents. For several months

each year we also offer brush and limb drop off and free mulch while supplies last! Our zoning resolution was converted to a new Clearzoning format just over 18 months ago. It is available on our website www.danburytownship.com. It has resulted in much positive feedback and continues to be well-received. It is available 24 hours a day and is easily searched with hyperlinks. In addition, forms and instructions are also available online as is contact information for the zoning office enabling the user to send an email any time of the day or night. A truly positive sign is that a number of zoning permits for new dwellings have been issued. Our ongoing ten-step safety program and participation in the advanced drug-free safety program as well as the Ottawa County Safety Council has resulted in very favorable reductions in our worker’s compensation premiums. We received a 100% award from the Bureau of Worker’s Compensation for no reportable injuries during 2010. New developments in our safety program include safe work procedures, a transitional work program, policy changes and the commencement of a disaster recovery plan. In addition to a substantial amount of regular business, the township has adopted new performance evaluation forms, is reviewing the Land Use Plan and is working with ODOT for culvert repair at Lake Point Park. In between raindrops and with the help of some hardy volunteers we even managed to plant orange cosmos flower seeds at Sackett Cemetery. We wish you a safe and enjoyable summer season in our little corner of Paradise! Please don’t hesitate to call or email any of the trustees. Our contact information is available on our website: www.danburytownship. com.

KELLEYS ISLAND, from Cover and afternoon bar crawling is a highlight of the return visitors that have a love affair with this place some call ‘the rock.’ The activities people enjoy on this island are as diverse as the people that call it home, even if it is a ‘seasonal’ home. Deer are plentiful and at dusk you can observe many herds enjoying their natural habitats while you enjoy a sunset over the western basin of Lake Erie from an old winery turned day/night club, The West Bay Inn. Their BBQ and live entertainment packs in the boats and the golf carts. This is a favorite form of transportation on the island. Many rental companies have four or six passenger carts for $14 to $18 per hour. Secure a map or a tour guide and cruise around to learn the history and the present story that defines this place that is on the National Historic Registry. You can see golf carts pulled off to the side of the road as the passengers enjoy wildlife preserved on this unique ecological wonder. According to Sandra Tkach and Tom Bartlett, the local birding experts, there are 49 species and 13,753 individual birds. Many of the types that birders come from all over to observe are the Mute Swans, common Redpolls, and Red-shouldered hawks. There are eagles there that fly over the serene quarry that was closed in the last few years. The Birder activities that occur on the island are impressive. Plenty of information is available on the website of the Audubon club or of the chamber, www. kelleysislandchamber.com More notable activities on the island surround their homespun yet memorable events. For such a small community, they have an enormous amount of things for all ages to enjoy together and experience a part of the island that makes you want to come back and learn more. Beginning with the ‘Welcome Back Fish Fry” the Chamber hosts events like Ohio Bike Week Dice Run where participants can win hundreds of dollars in prizes and enjoy a day of games and entertainment. In the same month over 700 runners come from all over to participate in the annual 5/10 K run/ walk. The roads are closed and the race line full of supporters of the people that have come here to run for their own personal reasons. There is local flavor at this event too, when families and companies show off to have some inter office competition. This event benefits the National Breast Cancer Foundation. The challenge for the event in July has always been, how can you squeeze as much fun into one weekend without it being just too much and what do you call it? Islandfest, that’s it. This year on July 22-24 there is an emergence of the New Islandfest, with the growth and opportunity of any organization came the chamber’s refueling of this event that is over 30 years old. The businesses used to be able to supply the needs in the downtown park and fill the parade route with the best floats one crew could make while working full time. Today’s Islandfest is a lot different, and of course bigger than days gone by.

See KELLEYS ISLAND, Page 6


North Coast Business Journal

www.ncbj.net MARBLEHEAD, from Cover for the love of their community and the goal to sustain it for future generations. All have faced issues that support the quote of writer Beran Wolfe when he stated, “No one has learned the meaning of life until he has surrendered his ego to the service of his fellow man.” I commend all for their dedication and support to the Village of Marblehead and this administration. Equally vital to the Village of Marblehead is the elected Board of Public Affairs. Directed by the legacy and leadership of the longest serving elected official in Ottawa County, Robert Boytim and board members George Danchisen and Tom Bird serve the community at 100%. With a separate budget and project goals, board members are always looking towards the long range plan for the Village of Marblehead. The water plant remains the sole utility for the village with a minimal staff of three full time employees. The water plant has a filter rating of four gallons per minute per square foot filter area with a 384 gallon per minute rating. In 2010 the statistics were as follows: Average daily production was 127,343 gallons. Average monthly production was 3,832,318 gallons. The maximum production day was July 3rd with 375,000 gallons. The maximum production month was July with 7,151,800 gallons. The water plant provides 627 with water service at this time with capacity to take on more growth in the future. This past year the clarifier and chemical feed room project was completed. Additionally, Phase I of the water replacement project running from Clemons Cemetery to Lighthouse Drive was almost completed with grading and seeding to be done in the spring. This year Phase II will begin in the fall by continuing on the water replacement projects beginning at Lighthouse Drive. The plant remains EPA compliant Our Fire Department continues to provide dedicated service to our village surrounding area. Currently, the department has twenty five active members. Of this membership, three are paramedics, one is an intermediate EMT, and seven are EMT s’. In 2011 the department will see the enrollment of an additional member in paramedic training and three in

the basic EMT course. This past year, member Blake Molnar obtained his Paramedic Certification and we congratulate his on this accomplishment. As of December 21, the department statistics stand as follows: • 79 fire responses • 336 EMS responses • 247.5 hours of training • 24 hours of EMS training This past year, through the efforts of the village and independent Fire Association, the 2005 purchase of the pumper fire truck was paid in full. This was a $315,000.00 purchase. Additionally, the fire department anticipates the purchase of a Stryker Power Cot to be paid in full by the close of this month. As always, the membership continues to serve our community with the health and welfare of all residents and visitors in mind. The Police Department continues to serve our community with excellent protection and limited staffing. As of mid December 2010, the Police Department responded to 646 calls for service. A total breakdown is as follows: • 225 traffic stops • 61 traffic citations issued • 164 traffic warnings issued • 131 drug charges issued • 35 mutual assistance to Danbury Township Police. As in the past, I wish to publicly thank the Danbury Township Police for their assistance and mutual aid at times when coverage has been limited. Being a small village with limited budgeting, we have found it very difficult to retain officers in this area. Based on this, the council is currently looking at options available, which includes contracting coverage hours. The goal is to ensure public safety on a 24/7 basis. Additionally, our Police Department continues its’ public efforts in Ottawa and surrounding counties through mutual aid and community presentations. This year, the Police Department hosted the Village Easter Egg Hunt, Memorial Day Parade, Village Christmas Tree Lighting, and their 5th Reverse Raffle. This department retains strong leadership in adverse situations and offers unselfish dedication for the safety and welfare of all in the village. Our Street and Maintenance Department continues to keep very busy in daily operations with one full time employee, one part time employee and one seasonal employee.

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This year the department saw the Commission. The Village Planning completion of two major projects. Commission consists of Chairman After many years of planning, Harold Clagg, elected officials and saving, and working with the group volunteer member Richard Zembala Lakeside Daisy LLC, the James Park who strive to insure the zoning is Restrooms received a much needed enforced. This past year, the Planning renovation. This project was Commission issued a Bread and completed at a cost of $20,575.00. Breakfast Permit, four Subdivision Additionally, the village completed Permits representing approximately the renovation of the Radar Park 30 new buildable lots and also hosted building this included a new roof, several informal meetings with local entry doors and new windows at a developers for upcoming projects. I cost of $30,358.00. This much thank the board for their sincere needed building is used for village dedication and countless hours given storage and park use. to the village for further generations. Unfortunately, this past year saw no This past year, the village under street repaving from our road repair went our audit for the fiscal years list due to our limited budget. 2008 and 2009 with the State of However, plans for 2011 have already Ohio. I am pleased to announce the begun with the possibility of results were outstanding with no beginning the resurfacing of the citations. In 2010 our appropriated much needed Alexander Pike area. total budget was $4,266,125.00. Of This plan is also to include the these funds, $2,814,322.00 was with possibility of a village bike path for our BPA and $1,451,793.00 with the pedestrians. The total project will Village. As always, the fiscal focus of take much planning as it will be very the village is for total compliance costly and probably will be completed with state law. in phases. The Street and Maintenance The year to date spent total Department are commended for their $2,838,619.00. Of those funds spent, daily efforts with limited staff and $2,002,843.00 were with our BPA and funding. $835,776.00 with the Village. It is In 2010, the village did see growth noted in 2010 the State Route 163 through Marblehead Zoning. Bob Water Line Replacement Project cost Hruska, remains the Marblehead tallied out at $419,188.00 with Zoning Administrator, Planning $275,000.00 in Ohio Public Works Commission Secretary, Marblehead Commission funding and Representative to the Regional $144,188.00 in local funding. Planning Commission, Flood Plain See MARBLEHEAD, Page 6 Administrator, Waterfront D e v e l o p m e n t Administrator, village contact person and Family Owned and Operated Since 1933 coordinator for the 2010 Census and Chairman of the Record Serving Commercial & Industrial Accounts Committee. It is noted In NW Ohio as Bob wears many hats and always gives 110% Specializing in: in his role. His efforts STANDARD ARCHITECTURAL & MULTIare noted and truly COLOR COATINGS appreciated. In 2010, Bob issued WOOD FINISHING the following permits: • 15 houses (50% VINYL WALLCOVERING increase over 2009) • 4 house additions WATER REPELLENT COATINGS • 29 accessory TWO COMPONENT EPOXY & URETHANE structures SYSTEMS • 4 swimming pools • 2 Waterfront WATER AND SAND BLASTING Development Permits About 75 % of the new homes built in the “Professional Painting Pays” village in 2010 were 419-332-1363 Toll Free 800-797-6252 split between Bay Point 446 N. Wood St., Fremont, OH 43420 and Johnson’s Island. Also, in this area falls www.maypainting.com our Village Planning

MAY PAINTING INC.


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North Coast Business Journal

MARBLEHEAD, from Page 5 For 2011, the Temporary Appropriated Budget total is $2,574,493.00. Of those funds $1,395,100.00 is with the BPA and $179,393.00 is for the Village. From a legal stand point in 2010, the village addressed a total eleven ordinances and eleven resolutions. Our solicitor, James Barney of the law firm Kocher and Gillum continues to provide the village with solid legal representation. Mr. Barney s’ devotion to the village and our administration goes above and beyond the expected scope of legal representation. There is no issue too small or too large. Mr. Barney is available 24/7 and provides excellent legal guidance in all issues. It is truly a pleasure to work with Mr. Barney and his law firm as they truly serve the Village of Marblehead in the

best interest of all residents. In closing, be aware the administration will continue to build on past efforts and move forward. We anticipate the economic challenges of 2010 to continue on in 2011. However, this dedicated administration and staff vows to evaluate each situation and act in the most viable means for best interest of thee Village of Marblehead. For 120 years our village has stood strong and will continue to remain strong as we carry on the common goal of sustaining our fine village for future generations. May 2011 bring health and prosperity to all and may God bless the Village of Marblehead now and always. Mayor Jacqueline A. Bird Village of Marblehead

Coming next month: Focus on Milan and Willard

WITH EVENING AND WEEKEND HOURS! The Auxiliary of Memorial Hospital Women’s Diagnostic Center, which opened in April 2010, features a relaxing spa-like atmosphere and extended hours for maximum convenience. Other services include Bone Density (DEXA) Scans and Ultrasounds.

Monday-Tuesday Wednesday Thursday-Friday Saturday

8:30am – 5:00pm 7:30am – 7:00pm 8:30am – 5:00pm 8:00am – Noon

memorialhcs.org/digital-mammography • 419.332.7321 ext. 6605

www.ncbj.net KELLEYS ISLAND, from Page 4 This year an Antique Car cruise will join the locals and the parade of VFW men that come to proudly walk the mile to the downtown area. Vendors and artists of all types like the Veterans Memorial park, live music and a feeling of home is enjoyed by thousands. This year a new area will be opened up at the Pavilion Park, where a full carnival will be enjoyed by the kids. Games of all kinds, food from a state fair, it will all be there. It is a small walk from the Kelleys Island Ferry boat Line, and well worth the ticket price to come over. The street dance will be moved to the Pavilion so that weather is no longer an issue and the beer tent and live entertainment will continue to be in the Veterans Park. Some things change and some things stay the same. No matter where you are that evening before the street dance, you have to watch the fireworks. Their display continually surprises local communities with its beauty and diverse display. Sunday is the last day of Islandfest where vendors are closing up for the weekend and looking to unload some good bargains. This is always a local day to unwind after the busiest day of the year. It begins with breakfast at the Brewery, which is a local and traveler favorite. If you don’t get there until later, don’t worry, beer sampling is all day and reasonable and the view is incredible. Not to be outdone the winery has foods that everyone enjoys. It pairs well with the standard wines they offer, Glacial White, Sunset Pink, and Coyote White. Horseshoes is a favorite here where families and groups spend time enjoying the outdoor gardens.

One could spend the entire day downtown with the shops and activities. Peppered along lakeshore and Division Street are unique shops that house local artisans, merchandise for all of your travelling needs and souvenirs and gifts that are hard to resist. But downtown isn’t the only place to shop. Travel north to Sweet Valley Trading Company and Uncle Dik’s, Uneek Cargo Gift Shop on the southwest shore is truly that; unique. The General Store is a must stop with items that you can’t find anywhere else. Around the corner is the Village Pump, famous for its Brandy Alexander and Perch Sandwich. Boaters at Portside Marina, The Casino Marina, and neighboring Seaway Marina enjoy all the local taverns cuisines. Appetizers, sandwiches and specialties are found at each of the downtown eateries. Bag the Moon, has the strawberry shots, while at the Captains Corner enjoy a micro beer in a bottle and a Greek sandwich. Across the street the Casino and Dockers have the marina feel that people come from all over to enjoy while dining “on the water”. The Island House Restaurant and Martini Bar offers fine dining in an alfresco setting. Whether you can come for a day, a weekend, or a week, we have accommodations for you. B&B’s, cottages, condos and rental houses run from quaint to modern as does our selection of motels and hotels. Our top-rated campground also offers a range of camping fun. Make a reservation now for your getaway and a taste of island life. The chamber would like to welcome the readers of the NCBJ to the website and feel free to contact us with any of your questions or group needs. kelleysislandchamber.com

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Legal Tuscaloosa, Joplin, How to Help? By Jeff Roth We have had bad weather but are blessed compared to Tuscaloosa and Joplin. As we watch on television, our hearts go out and the thought to help enters our mind. This tragedy will bring out the best and worst in our American citizens. There will be those who will create false charities and organizations to take the funds for their personal use. As every American will want to help, this disaster like many before will allow for the misappropriation of money and property. The rebuilding will take years to complete and with time comes the invention of many ways to steal money in the name of doing good. It is the American way to donate, but it is important to know the rules and verify that your donation gets to your intended beneficiary.

WHAT SHOULD I GIVE? Cash is always the safest way to provide immediate assistance. It is important to find out how exactly the funds will be used. Will it go to provide necessities such as food, clothing, housing, transportation and medical assistance? Does the organization have a long-term goal that meets with your personal desires for the monies use? Over time, clothing and tangible personal property will be greatly appreciated but it takes labor to sort and distribute those items. This disaster is different in that so many have lost all of their physical assets here in the United States. It is imperative you determine that the charity you select is equipped to transport and distribute. It is best to wait for a clear direction as to what is needed and where to contribute when it comes to clothing, furniture and like property.

WHO SHOULD

RECEIVE THE DONATION? The donation should be given to a charity based in the United States and having the charitable designation given by the Internal Revenue Service under section 501 (c) (3) of the code. Being exempt from federal income tax reduces the organization’s expenses, which allow for additional use of the funds for the intended purpose. Do not respond to an emotional appeal just because it sounds legitimate. Many organizations have names that sound alike. Beware of newly created organizations that will offer to take your donation. It costs money to create these organizations and their longevity should be questioned. This organization should have its own federal identification number that is used to identify and validate its charitable status. The website, www. charity.com offers a great list of national organizations that are in place and ready to see that your donation gets to the intended cause.

ARE ALL ORGANIZATIONS LEGITIMATE? No. If you desire a tax deduction, then it is important to determine that the charity qualifies under the internal revenue code. To determine this you may verify their legitimate status by calling the IRS customer Service at 877-829-5500. You may also access Publication 78, Cumulative List of Organizations described in Section 170(c) of the code. You can see a list of qualified charities at www.irs.gov/eo. Another source to review is www.guidestar.org.

IS THE WHOLE AMOUNT DEDUCTIBLE? First, remember what tax-deductible means. It is of no tax value to you unless you itemize your deductions. This is not done unless you have a large deduction for interest, state taxes or other charitable contributions. Second, it is not 100%. For example, if you give $1000.00 and are in a 28% tax bracket, then the actual savings

would only be $280.00. At the most, only about 1/3 of the amount will actually be the reduction of your tax. Third, tax deductions should be last on the list as to why you would give to disaster relief in these hard hit cities.

CAN I GIVE TO MY CHURCH? Yes. Qualified organizations include non-profit groups that are religious, charitable, educational, scientific, or literary in purpose. It is important you personally determine that your gift will get to the intended cause. Many small group donations fail to get to the exact location of need. In this emergency crisis, it may be better to donate to the national organization that has created a separate defined fund for the disaster relief. As stated above, first determine that the organization will do what it says and that the majority of the funds will give direct and immediate relief.

HOW CAN I MAXIMIZE MY GIFT?

June 2011

7

Many employers or companies have programs already in place to match donations made by their employees. If not, your suggestion could create that program and let your employer and your fellow employees work together to act as one in this time of need. The American Red Cross website www.redcross.org has an online directory of national companies that will match your contribution to the Red Cross.

WHAT IS DEDUCTIBLE? You cannot deduct as a charitable contribution: A contribution to a specific individual A contribution to a nonqualified organization. The part of a contribution from which you receive or expect to receive a benefit. Direct donations to the Red Cross or Salvation Army would probably be the safest and offer the fastest and Continued on Page 12

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8 June 2011

North Coast Business Journal

“Voice of the Customer” Survey Enhances Lakeside Business District By Tom Hilty, Lakeside Association Board of Directors Enterprise Committee Lakeside, one of the oldest Chautauqua communities in the United States, values the expectations of the 21st century guest by gathering feedback to enhance the Lakeside Business District. In 2009, the Lakeside Association and Lakeside Trade Association (LTA) conducted an eight-week “Voice of the Customer” retail survey of more than 1,100 adults and children. The purpose of the survey was to gage guests’ reactions to the Lakeside Business District. The results produced significant changes in the business district for 2010 and 2011, particularly in response to the top five necessities among survey respondents. The first necessity was the reopening of the Lakeside Laundromat. Operators Tom and Marcy Winkel opened their establishment in early June 2010. The facility, heavily used by homeowners and vacationers, received a complete renovation with new interior and exterior features and brand new equipment. The couple, now year-round Lakeside residents, appreciates the warm acceptance of the Lakeside Laundromat by the community. The facility is open year-round to all Lakeside and Marblehead Peninsula residents and guests. In mid-May 2010, Jason and April Platfoot, successful caterers from Wapakoneta, Ohio, acquired management of the Hotel Lakeside Café , which opened with rave reviews. The lakefront dining room and outdoor café, updated prior to the 2010 summer season, offers a sizeable menu of salads and sandwiches made with fresh foods from local vendors. In addition to operating the Hotel Lakeside Café, the Platfoots provide all catered meals for

more than 450 events scheduled throughout the year by groups visiting Lakeside. A third necessity expressed by survey respondents was the need for a significantly larger retail space for Artists-NCahoots. The move allowed the store to feature a broader selection of artwork contributed by artists, all of whom are volunteers at the C. Kirk Rhein, Jr., Center for the Living Arts in Lakeside. Thanks to the move and the artists exceptional work, co-operators Erin Rossen and Joyce Christman report that business has been up compared to previous years. Rossen and Christman look forward to further expanding the artwork collection this year, offering larger pieces and garden art, as well as regularly scheduled art demonstrations by Rhein Center instructors and visiting artists. In further response to the “Voice of the Customer” survey, two new businesses will open this summer – The Fine Print bookstore and 2nd Street Market. Owners of The Fine Print, Beverly Bartczak and Joan Price, will offer books for adults and children, as well as periodicals and newspapers in the newly remodeled and expanded store, located in the heart of the business district.

Both owners are full-time residents of Lakeside and have considerable retail experience. Bartczak and Price look forward to serving the year-round residents and guests of Lakeside and the Marblehead Peninsula. One of the top requests from survey respondents was the need for a seasonal market on the grounds of Lakeside. The 2nd Street Market is co-owned by mother and daughter, Susan Henderson and Stephanie Carter respectively. The market, located in a newly renovated space, will feature basic essentials, including bread, butter, milk, eggs, produce and a broad line of prepared meats, cheeses, salads and homemade goods. The LTA, comprised of more than 40 food service, hospitality and general merchandise retailers, has a long and storied history in Lakeside, especially with the tens of thousands annual guests. Many of these retailers are open nearly yearround, as the shoulder seasons of spring and fall become more important to groups that value the unique atmosphere of the 138-year old Chautauqua community. Lakeside offers a free 90-minute shopping/dining gate pass to accommodate guests.

www.ncbj.net

Marblehead Peninsula Chamber Awards Submitted by Curt Laubner President Bring on the sunshine and warm weather -- we’ve had enough rain and cold. The summer season for the Peninsula is just around the corner. The muffleheads are hatching, the garden centers are busy, the roads are crowded, and the boating access parking lots are full. At our 74th annual banquet, Bass Haven was recognized with the Business of the Year Award. The Deerhake family has operated the marina and park for the past 50 years. The D.S. Kirkpatrick Award was presented to the Lakeside and Marblehead Volunteer Fire Departments for their unselfish service to the Peninsula for the past century. Upcoming chamber events: • Annual Golf Outing, June 3rd, 11am at the Catawba Island Club Golf Course. Openings still available for teams and hole sponsors. • Business After Hours - June 16th, Camp Runinmuck, 5-7pm. July 21st, The Ex Libris Bookstore. August 18th, Cleats. September 15th, Keeper’s House.

Business of The Year

D.S. Kirkpatrick Award


June 2011

North Coast Business Journal

www.ncbj.net

9

A Busy Year for Danbury Schools By Dan Parent Superintendent Danbury Local Schools The 2010-11 school year was one of excitement and new beginnings for the Danbury Local School District. The completion of a three million dollar renovation project enabled our students to better prepare for the careers and professions of the 21st century, provide better customer service for our community, become more energy conscious and “green,, and improve the safety of the district. The district is also excited about our elementary school which received an “excellent with distinction rating” from the Ohio Department of Education. Students were introduced to two new computer labs which enabled them to perform online research for their academic classes, standards review using Study Island and Read

Naturally software, and accelerated programs with our gifted students. In foreign language, our district has incorporated Rosetta Stone technology to offer foreign language instruction to our students. Students can learn over 20 different foreign languages using our language lab under the instruction of our two foreign language instructors. This program was used by our high school students and introduced to our middle school students this year. The year also brought with it the introduction of the Olweus AntiBullying program to the district. In August, all school employees were provided professional development in identifying and preventing bullying. Each month during the school year, students and staff met to discuss various topics related to bullying and ways to prevent it in the schools. Bullying incidents are reported to school personnel and

addressed through the district discipline policy by building administrators and guidance counselors. As we look into the future, Danbury will be implementing the last phase of our wireless computer system through Data Serv. Students and staff will have controlled wireless access throughout the

district using strategically placed access points. These will enable our staff to incorporate technology throughout our curriculum. We are feeling sadness as we say goodbye to the Senior Class of 2011, but looking with excitement at the exciting future of the rest of our students.

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419-732-3972

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10 June 2011

North Coast Business Journal

www.ncbj.net

The Well-Booked Business By Cathy Allen The word “negotiation” strikes fear into many people, especially those of us who struggle to stand up for ourselves. But what if I can have what I want or need without making you lose? Or what if you can have what you want or need without me caving in? This is the definition of a win/ win solution. And my belief that win/win always exists is so strong that I named my business after it – Creative Option C is the option people create when the A people and the B people are committed to finding a solution that makes everyone happy. I am not talking about compromise, but a whole new way of thinking. Whenever and wherever people are committed to their relationships, or at least to developing a mutually-agreeable solution, they can get there. It is not based on a wing and a prayer; it is based on a process. In my career I have discovered several win/win processes I like, and one of my favorite comes from the Program on Negotiation at Harvard Law School. If only this book was required reading for Congress.... Getting Past No: Negotiating Your Way from Confrontation to Cooperation, by William Ury. Bantam Books, 1993. SUMMARY: Win/win solutions to problems of disagreement between parties are built on the willingness of all sides to find their way to “yes.” But what does one do when others are stuck on “no?” Get out of position-based bargaining and focus on interests – the needs, desires, fears,

and hopes that underlie those positions. Those practicing principled negotiation work to identify options and make proposals that satisfy their interests as well as the other side’s. They make it their business to make “yes” easy. In this sequel to the groundbreaking and best-selling Getting to Yes: Negotiating Agreement without Giving In, Professor Ury maps out the path past “no.” The key is recognizing the role we can play in making it possible for the other side to win, too. KEY LEARNINGS: • Negotiation is not just the act of give and take between opponents across a table. It is also joint problemsolving among people with common interests. Working together, people can overcome natural barriers to cooperation and achieve great win/ win results. Any of us can take specific steps to manage our own reactions, recognize the emotions on the other side, seek to understand the interests underlying their positions, accept their need to save face with their constituents, and help them manage whatever problems they encounter by agreeing with us. • Time spent preparing for discussions can prove to be a highyield investment. By clarifying our interests, and theirs, developing options, identifying standards for decision-making, creating alternatives, and crafting proposals, principled negotiators advance their causes much farther than those who don’t. • Flying off the handle won’t help anything. Nor will an ill-considered remark brought on by overdefensiveness. To be successful in negotiation, one must remain cool and reasonable, working to build trust. By stepping back, we can achieve a new perspective that will

help us to remain calm, focused on the issues, and less susceptible to hardball tactics from the other side. At any time the conversation becomes tense, or unproductive, a time out can be called so parties can regroup. It is rarely necessary to make important decisions right there and then. Take time to think... and give the others time to think, too. • When the other side becomes hostile and attacks, practiced negotiators don’t engage. They use what the Harvard Team calls “negotiation jujitsu” – they step out of the way of the energy coming at them. They listen for understanding, with patience for upset coming from the other side. They make sure to acknowledge the other side’s perspective and feelings and agree with them where they can, without conceding their main point. When they do express their views, they do so with confidence and avoid words they know will provoke a response. • Whenever the other side offers a proposal, we must resist all temptation to dismiss it. Asking “help me understand the problem you are trying to solve” makes them a partner, rather than an opponent. Other problem-solving questions include “Why?”, “Why not?”, “What if?”, and “What makes that fair?” Hardball tactics can be reframed in a positive manner. If they stonewall, we can ignore it. If they attack us personally, we can recast it as an attack on the problem. Turn past wrongs into future possibilities. Name a dirty trick out loud, or play along as though they are negotiating in good faith, while continuing to ask clarifying questions. Negotiate the negotiating process. • Once a position has been taken, it can be very difficult to change it, to risk being perceived as backing down. This is true even when the agreement

at hand is better than all alternatives. A principled negotiator will assist their counterpart, help make it easy for them to accept the proposal. Set up the opportunity for them to craft the win/win. Give them the credit. Whatever it takes. Sometimes involving a neutral third party can be a big help. Mistakes happen in a rush, making implementation of the final agreement more difficult, so take care at the end and make sure they understand the agreement the same way you do. • There are consequences to not reaching agreement. To be successful, help the other side see that it is easier to come to terms with you than to live with those consequences. Ask them about their alternatives, especially if they seem unrealistic to you. Make sure they know your back up plan, but threatening can backfire. If you have power, use it minimally with an eye toward educating them about the best path forward, rather than to force compliance. Sometimes what is obvious to us is not obvious to others. If the deal is tenuous, build in a procedure for handling disputes when they arise, or plan for phases: as they hold up part of their end, you hold up part of yours. • Principled negotiators respect their counterparts. The breakthrough method of getting to win/win preserves the relationship. It is hard work, but worth it! Cathy Allen is the owner of Creative Option C, LLC, a consulting firm in Marblehead dedicated to helping groups and organizations invent solutions together. To learn more about how Creative Option C can help you and your organization, call us at 419-732-1770 or check out our website at www.CreativeOptionC. com. Also posted there are additional book synopses and original articles.

205 S.E. Catawba Road • Suite G Port Clinton, Ohio 43452

419-732-6673 Fax 419-734-5382

minuteman@thebeacon.net


June 2011

North Coast Business Journal

www.ncbj.net

11

CHAMBER CALENDARS for June Erie County Chamber of Commerce 15

Social Media Workshop “Twitter;” 7:30 am 3rd floor conference room NOMS Healthcare; 2500 Strub Road Pre-registration required

23

Social Media Workshop “YouTube;” - 7:30 am, Same location/registration as above.

28

Annual Meeting & Awards Banquet; 5:30 p.m. Castaway Bay. Pre-registration and fee payment required

30

Social Media Workshop “Geolocation for Business” 7:30 a.m. Same location and registration required as previous workshops.

Fostoria Chamber of Commerce

16

Genoa Chamber of Commerce 3

Homecoming 6:00 - 11:00 p.m. Carnival Rides, Parade, Dusk - Fireworks

4

Homecoming Street Fair, 5K Run, Art in the Park, Children’s' Activities, Bingo & Big Six Carnival Rides, Car Show, Live Entertainment

9

Chamber Meeting 5:30 p.m. Genoa Retirement Center Chapel

Port Clinton Area Chamber of Commerce 6

Main Street Port Clinton Downtown Promotion Committee 8:30 am at MSPC Office

8

Membership Breakfast, Wildcat Connections Café, New London, 7:30 am, RSVP

7

9

Board of Directors, Chamber office, 4:00 p.m.

Business After Hours w/ Senator Gayle Manning, 4:30-6 p.m., Chamber office

Marblehead Peninsula Chamber of Commerce

Chamber Executive Committee Meeting

Chamber Administration Meeting Noon at Chamber Office

Small Business Basics Seminar Free, two-hour seminar Conference room, Chamber Contact Bill Auxter at 800-826-2431

8

Main Street Port Clinton Economic Restructuring Committee 8:30 am at MSPC Office

9

Chamber Golf Outing Registration 10:30 am Shot-gun start 11:30 are Mohawk Golf & Country Club

9

Main Street Port Clinton Executive Committee Meeting 8:30 am at MSPC Office River Front Live! Free Music 6:30-8:00 p.m. Jefferson Street Pier

10

Ambassador Meeting 11:30 am, Chamber offices New office at 19 W. Market St., Suite C Please RSVP.

11

Downtown Farmers Market 9 am to 1 p.m.

14

General Membership Meeting 11:30 am to 1:30 p.m., Speaker: Hank Elchert, Superintendent, Calvert Catholic Schools. New office at 19 W. Market St., Suite C. Lunch is $10. Please RSVP 419-447-4141 or e-mailing info@tiffinchamber.com.

28

Tiffin Area Safety Council 11:30 am at Camden Falls

3

Annual Golf Outing CIC; Shotgun start 11:00 am

16

Business After Hours 5 to 7 p.m. Hosted by: Camp Runinmuck

11

Farmer’s Market 9 am - Noon Downtown on Jefferson Street

21

Joint Chamber Meeting w/ Oak Harbor and Port Clinton @ Marblehead Peninsula Chamber 10:30 am

13

Chamber Board Meeting 8:30 am at Chamber Office

16

Main Street Port Clinton 8:30 am Board Meeting at MSPC Office

17

River Front Live!

18

Farmer’s Market

20

Walleye Festival Committee Meeting 5:00 p.m. Ida Rupp Library

24

River Front Live!

25

Farmer’s Market

Oak Harbor Area Chamber of Commerce 3-4

Village Wide Garage Sales Maps @ Chamber office

16

Business After Hours Commodore Perry Federal Credit Union 5:30-7:30 p.m.

17

Ribbon Cutting and Grand Opening Commodore Perry Federal Credit Union 8:30 am

Board Meeting 7:30 am. Chamber Building

23

FREE Small Business Seminar Employment Law Update Part II-Tom Dixon Noon -1 p.m.; OCBDD

Tiffin Area Chamber of Commerce 8

10

Safety Council, 11:30 am Fostoria Community Hospital Chamber Board Meeting Noon, Fostoria Community Hospital

Super Cruise-In Car Show 5-8 p.m. – Downtown

Huron County Chamber of Commerce

“Schmooze Cruise” Goodtime I, 7:00 p.m. Sponsor: Tandem Media Pre-registration required

16

15

28

Sandusky County Chamber of Commerce 21

Agricultural Committee Meeting, 8:00 a.m., Chamber office

22

Chamber Foundation Board Meeting, 1:30 p.m., Chamber office

28

Chamber Ambassador Meeting

Vermilion Chamber of Commerce 16

“Third Thursday” Music, Food, Fun 6:30 p.m. to Sunset, Downtown

17-19

Festival of Fish Parade, Food, Festivities Carnival Rides, Entertainment

Willard Area Chamber of Commerce 4

2nd Annual “Crusin' Willard Car Show and Flea Market” 9 am until 4 p.m. -- Downtown


12 June 2011

North Coast Business Journal

Ohio Tourism Industry Rebounds in 2010

Another Reason to Believe

in Mercy Willard Hospital.

Tourism contributes to economic recovery with 439,000 jobs, $38B in total sales

Mercy welcomes

Ophthalmologist

to the community. Dr. Young received his medical degree from Northwestern University Feinberg School of Medicine in Chicago, Illinois. He completed an internship and residency in Ophthalmology at Akron City Hospital in Akron, Ohio. Dr. Young is a skilled physician with 20 years of experience and is board certified in Ophthalmology.

Wade Young, MD Ophthalmologist

Dr. Young welcomes the opportunity to collaborate with the local optometrists to offer the highest level of surgical eye care to patients. His services include cataract, glaucoma, eyelid and pediatric procedures. Surgery will be performed at Mercy Willard Hospital on the 3rd Monday of the month. To schedule an appointment with Dr. Young, please contact the Tiffin Eye Center at 419.448.8811. Tiffin Eye Center 60 Ashwood Drive Tiffin, Ohio 44883 419.448.8811

St. Anne | St. Charles | St. Vincent | Children’s | Defiance | Tiffin | Willard

www.ncbj.net

The Ohio Department of Development’s Tourism Division today announced that Ohio’s tourism economy grew by 7 percent in 2010 and generated $38 billion in total sales, up from $36 billion in 2009 according to research conducted on behalf of the Ohio Tourism Division. This growth in sales helped increase tourism employment to 439,000 fulltime equivalent (FTE) jobs with an associated income of $10 billion, an increase of 2,000 jobs over 2009. “About 1 in every 11 jobs or 8.7 percent of Ohio’s jobs in 2010 were sustained by Ohio’s tourism industry,” said Amir Eylon, State Tourism Director. “Tourism is a resilient industry with the ability to quickly add new jobs to meet increased demand, which puts it at the forefront of economic recovery.” Tourism last year generated $2.6 billion in taxes for Ohio – $1.5 billion in state taxes and $1.1 billion in local taxes. “These results demonstrate the strength of Ohio’s tourism industry and reinforce this industry as an economic driver for our state,” said

About the Ohio Tourism Division (www.DiscoverOhio.com)

LEGAL from Page 7 most direct route to the individuals who are most affected and are in need. Tax deductions should not be the primary reason for giving but giving to the right organization can offer a win-win result for the needy and yourself.

FURTHER SOURCES

mercyweb.org

James A. Leftwich, Director of the Ohio Department of Development. “We are pleased that travelers continue to take advantage of our state’s resources and experience Ohio.” Total visitation to and within Ohio grew to nearly 179 million visits in 2010, up 4 percent from an estimated 171 million visits in 2009. About 35 million of those visits in 2010 included an overnight stay in Ohio, an increase of 4 percent from 2009. “While only about 20 percent of Ohio’s visitation includes an overnight stay, it accounts for 40 percent of our total visitor spending, and Ohio’s 2010 overnight visitor spending grew by 8.8 percent,” Eylon said. “This is a good indicator that Ohio tourism is rebounding and represents very good news for our industry since Ohio’s average overnight visitor (especially from out of state) outspends day travelers by two and a half to one.”

www.FirstGov.gov is a source for disaster relief information. Tax Topic 515: Gives overview of tax relief for presidentially delcared Disaster areas. Publication 2194 and 2194B (businesses): a Kit for determining Disaster Losses. You can download IRS publications at www.irs.gov or order at (800) 8293676.

Jeff Roth is a partner with Forrest Bacon and David Bacon of the firm ROTH and BACON with offices in Port Clinton, Upper Sandusky and Marion, Ohio. Mr. Roth is also licensed in Florida with an office in Fort Myers, Florida. His practice is limited to wealth strategy planning and elder law in both states. Nothing in this article is intended for, nor should be relied upon as individual legal advice. The purpose of this article is to help educate the public on concepts of law as they pertain to estate and business planning. If you have any questions you would like to have answered in this area of law, please direct your question to this journal and your question will be considered for use as the topic of subsequent articles. Jeff Roth can be reached at ohiofloridatrust@aol.com (telephone: 419-732-9994) copyright@ Jeffrey P. Roth 2011.


North Coast Business Journal

www.ncbj.net

June 2011

13

Marblehead’s “Big Boppers” Working on Second 25 Years Big Boppers has been serving the folks in Marblehead and surrounding areas for over 25 years now. In addition, owners Ken & Diane Kostal have sponsored and hosted (along with their staff) Chile Cook-offs for 16 years. Sanctioned by the International Chili Society this cookoff brings over 30 cooks from seven states and Canada to compete in the salsa, chili verde, and traditional red chili. The international chili society sanctions over 200 cook offs a year and has raised over 80 million dollars for different charities. This year’s cook-off was held in the Knollcrest Shopping Plaza and was hosted by Bassetts Market. The cookoff raised $5000.00 for the local CASA program and Joyful Connections as part of the Rally for the Kids. Locals and visitors in attendance had loads of fun -- besides eating chili there was a trunk show and 5 K-Run along with a Chinese auction. One of the prizes was a shopping spree at Bassetts Market.

Big Boppers also has been part of several other chili cook-offs for different charities. The Cleveland autism cook-off was held at the Q before the Cleveland Gladiators game which Big Boppers won!!!! Big Boppers competed in the Toledo Mobile Meals on Wheels cook-off held at the Stranahan Theatre which Big Boppers won for the third time. (Picture at right) Ken won the salsa competition at the Plymouth Michigan Cook-off held in October and he now gets to compete at the World Chili Cook-off in Manchester, New Hampshire this fall. Ken has been a member of International Chili Society for over 20 years and has been a judge at the world cook-off for over 15 years. He has cooked in 15 different states and Canada. And, he’s cooking every day, all day, for all of us here in the Danbury/ Marblehead area. Oh yes, did we mention he serves Chili at Big Boppers?

WEATHERING THE TEST OF TIME SINCE 1970 Programs include: • Camp Good Grief weeklong day camp • Support groups for children and adolescents • Individual and family grief counseling • Traumatic/complicated grief assessment and intervention • Grief education and crisis response for schools Stein Hospice offers assistance to children for all types of loss, free and available to anyone in the community.

Call 1-800-625-5269 or visit www.steinhospice.org for more information.

Northwestern Ohio’s Premier Full Service Commercial and Industrial Roofing and Sheet Metal Contractor ANY ROOF - ANY SERVICE - ANY TIME

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14 June 2011

North Coast Business Journal

www.ncbj.net

Richmond Gallery Celebrates 30 Years in Historic Downtown Marblehead From an article by Pat Lukac, Peninsula News It all started one day when Ben and Wendy Richmond happened to be in Marblehead, Ohio one weekend back in 1979. Ben was still working at Champion Spark Plug, in Toledo, Ohio. They saw this old building and Ben said, “Hey, I’ve got an idea, why don’t we live upstairs and open an art gallery downstairs?” Wendy thought it was a great notion. So the Richmond’s bought this 100- year old building and Ben commuted between Marblehead and Toledo for about seven years. Ben and Wendy lived upstairs; they worked many long hours to convert the downstairs into the art gallery. The Richmond Gallery opened in June 1981, located at 417 W. Main Street. Wendy handled the business side of the gallery, making the sales and supervising the framing. “Everybody laughed at us when we opened the art gallery,” said Ben, “but we figured that if we did not

give it a try, we would never realize our dreams.” The gallery featured only Ben’s handful of paintings in a 400-square-foot display area with a 40-square foot framing section in the back. By the mid eighties, the Richmond’s felt secure enough to expand. They added another 200 square feet of display space at the gallery and renovated an older building in back in increase the framing studio. Today their gallery encompasses nearly 25,000 square feet of retail space, with the framing and shipping division recently moving to a newly renovated 4000-square foot building not far down the street from the gallery, the old Porter Hardware Building. Richmond’s paintings sold very well. The business grew. And as it grew, Ben and Wendy pumped the profits back into new projects. Shortly after opening the art gallery, the property across the street became available, so they bought the space

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for parking. Later it occurred to them that there was room for one or two small shops. Ben drew up the plans and work began on the construction of the first of two new shops. Hence, Gulliver’s Landing (now Jodi Did It) opened in 1984 and The Yankee Trader (now Wise Buys.) In 1986 Ben felt comfortable enough to make the gallery his full time job. In October, 1986, on Halloween to be exact, he quit the corporate world for good to devote all his energy to the rapidly growing business. Ben said he has never regretted this decision. In the beginning, Ben concentrated solely on dry brush watercolors. Today after authoring 3 poetry books and 2 novels, numerous bronze sculptures, he’s ventured into plein air oils, tromp’ o oeil and most recently venturing abstract oils. Ben and Wendy purchased the old American Legion Hall just down the street from the gallery. It was nothing but a huge barn-like building. By sketching out his ideas, Ben’s designs converted the structure into Chandler’s Wharf (now Marblehead Galley Restaurant). The Richmond’s business approach is unconventional, but offers worthwhile lessons for all gallery owners. They designed the original gallery to be compatible with Marblehead’s coastal setting. They strongly believe in the need to create an appealing yet integrated shopping environment. Ben and Wendy today consider themselves somewhat retired, but can be seen working in the gallery on many occasions. Painting for Ben is a very frightening experience. “It’s not fun at all. Getting started is really scary. A blank piece of paper, got to put something down. How deep is the well, how can I draw a quantity of water, how many trips

can I make before it goes dry? It’s perplexing. But I don’t get blocked, I spend months thinking about a piece before I begin, so when I do start, I strike,” said Richmond. Richmond has been featured in many magazine and newspaper articles, including Art Review, US Art Decor, Collectors Mart, Collector Editions and many others. Through their success, Ben and Wendy have been committed to giving back to their community. Their philanthropic efforts include donating proceeds from the sale of Ben’s limited edition prints to the Marblehead Museum, Marblehead Volunteer Fire Department, Ottawa County Holiday Bureau, United Way, National Wildlife Fund, Ducks Unlimited, Pheasants Forever and the United States Lighthouse Society. The Lake Erie license plate, Ben designed by request from the Governor, has generated nearly 12 million dollars to help clean and maintain their beloved coastline. Although they invested several thousand dollars of their own money in this venture, Ben and Wendy accepted no remuneration from the state of Ohio. Truly a very dedicated and noble effort. In addition, a multitude of hospital’s, public schools, children’s charities and senior centers have been the recipients of their generosity through

See RICHMOND, Page 22


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Accounting Why a Business Valuation is Important for Your Business By Donald P. Hanck, CPA, ABV, CFF What is a business valuation? The International Glossary of Business Valuation Terms defines it as “the act or process of determining the value of a business enterprise or ownership interest therein.” The standard of value is defined as “the identification of the type of value that is being assessed in a specific engagement” such as fair market value, fair value or investment value. When is a business valuation appropriate or beneficial? If you own a business, want to protect your wealth or need to determine how much your assets are worth, you should consider professional valuation services. Here are ten circumstances where you or your company would benefit from a business valuation: • To assist with selling your business. A valuation provides an independent opinion or estimate of value of a business interest ensuring you an appropriate asking price. • To obtain financing from a lender for the purchase of a business. Most lenders will want a valuation of the business as part of the overall appraisal of the business assets. • To plan for a business merger or acquisition. A valuation can reflect scale economies and other synergies that can be obtained in a merger or acquisition. It is vital that the transaction price is commensurate with the value of the business. • To develop an estate or tax plan to protect your wealth and your heirs. For many business owners, your business is one of your most valuable assets. The objectives of estate planning for owners of closely held businesses are to provide liquidity, minimize gift and inheritance taxes, and provide business continuity. A business valuation will also ensure compliance with IRS rules and regulations. It establishes business values at the time of death or when a business ownership is placed in trust. The valuation will protect the determinations and transactions from the IRS or scrutiny or challenge.

• To create a succession plan for future ownership. A valuation determines the price of transferring an ownership interest including determining taxes and financing strategies. Many family or closely held businesses use buy sell agreements to plan business transfers, which often require independent business valuations. • To determine the value of business assets and liabilities in a divorce settlement. Divorce settlements become complicated when business assets and liabilities are involved. An independent valuation is an important part of the settlement process. • To assist attorneys in litigation. In litigation situations, a valuation provides an estimate or opinion of value that may expedite the conclusion of the litigated case. Judgments are often determined by the credibility of the valuation professional as an expert witness. To set-up and maintain an Employee Stock Ownership Plan (ESOP). ESOPS are retirement plans to which the company contributes its stock to the benefit of the company’s employees. For ESOPs, an annual valuation is required by the regulations of the Department of Labor. A valuation provides an independent third party opinion by a qualified professional which assists the ESOP trustee in determining the fair market value of the stock. In additions to the annual valuation requirements, ESOP valuations are performed for other reasons, including shareholder liquidity, management succession planning, and employee motivations. • To Determine Fair Value in Financial Reporting. The need for valuation services for financial reporting has increased dramatically in recent years. These valuations include allocation of purchase price related to a business combination to tangible and intangible assets and are performed under a fair value standard. Certain accounting principles require fair value determinations of intangible assets. They also require tests for impairments of fair value of the intangible assets at the end of each year. • To Assist in Business Planning Business planning starts with where the company is now. A valuation helps answer that question. The valuation

process will identify value components of the business and what drives those values. The process uncovers some opportunities to maximize business value. Increasing business value is accomplished by increasing operating cash flows, reducing business liabilities and risks, and increasing sales and revenue growth. Whatever the circumstances, business valuation is a widely-used discipline that can play a key role in helping you achieve your financial goals. Valuing a business requires a significant amount of experience and training. Choose an expert valuator who has a thorough understanding of the financial and operational aspects of your business. The Barnes Wendling Valuation Services team holds certifications from the American Institute of Certified Public Accountants and the American Society of Appraisers with over 100 years of valuation experience collectively. Our team possesses the business acumen and analytical skills that go hand in hand to determine the value of a business interest in many different circumstances. Donald P. Hanck, CPA, ABV, CFF is a principal with Barnes Wendling CPAs LLC. Don has over 30 years of

June 2011

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professional experience serving local businesses, nonprofit organizations, and individuals by providing a full range of accounting, tax, and management advisory services. Don is providing client relation services in the Sandusky office. The Firm, through its subsidiary, Barnes Wendling Valuation Services, specializes in Valuation and Litigation Services. Don holds the Accredited in Business Valuation designation from the American Institute of CPAs and specializes in consulting on business valuations for estate and gift tax planning, succession planning, business acquisitions and sales, and litigation support. He also holds the Certified in Financial Forensics (CFF) credential. Don is also a member of the American Institute of Certified Public Accountants and the Ohio Society of Certified Public Accountants. Don can be reached at 419.626.3627or via email at dph@barneswendling.com Barnes Wendling CPAs is located at 5002 Timber Commons Drive, Sandusky. To reach Director-inCharge of this location, Tim Mayles, call 419.626.3627.


16 June 2011

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18 June 2011

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One Year Later: Memorial Hospital’s Digital Mammography Providing More Accurate Results In April 2010, the Auxiliary of Memorial Hospital Women’s Diagnostic Center, which features digital mammography, opened for business at Memorial Hospital. Since then, more than 4,500 mammograms have been administered digitally. Recently, Memorial Health Care System (MHCS) professionals compared outcomes of these procedures to tests administered at Memorial Hospital in 2009, which were done using film; the comparison found that results from digital mammograms at the hospital were more accurate. According to MHCS Quality Director, Ann Smith, RN, MPH, CIC, “Memorial Hospital leadership invested in digital mammography equipment in order to provide our community’s women with better access to a more accurate screening service. Data is now showing that this goal has been successfully met.” Digital mammograms performed at Memorial in 2010, according to the comparison, decreased the need for short-term follow-ups; mammograms performed digitally also resulted in fewer suspicious abnormalities. One other benefit found in the comparison is that digital mammograms reduced the number of recommended biopsies. Memorial Hospital has a three-year accreditation from the American College of Radiology (ACR). For more information about digital mammography at Memorial Hospital, visit memorialhcs.org/digital-mammography.

Registered Mammography Technologist Pat Standish and Memorial Hospital Quality Director Ann Smith

Experience Counts

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Nickles Named Featured Speaker for Bank Audit Conference Bank Director Magazine has announced Allen R. Nickles, CPA, CFE, FCPA, as a featured speaker at its fifth annual Bank Audit Committee Conference June 14 – 15, 2011 in Chicago, Illinois. Nickles will present Division of Labor: Audit, Risk and Loan Committees. The workshop will provide insight on efficient and effective methods to divide committee responsibilities while ensuring a cohesive board. Nickels is a partner with Payne, Nickles & Company with offices in Sandusky and Norwalk, Ohio. He is a Director and Audit Committee Chairman for First Citizens Banc Corp headquartered in Sandusky, Ohio.


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Employees at Materion’s operation in Tokyo sent a photo to show their appreciation for the thoughts, prayers and gestures of support from the co-workers in the

Materion Corporation Employees Reach Out to Help Their Co-Workers in Japan With the first reports of the devastating earthquake and tsunami in Japan, the thoughts of many Materion Corporation employees in the United States turned to their 38 Japanese colleagues at the Materion Brush Performance Alloys and Materion Beryllium & Composites sales office in Tokyo and production facility in Fukaya, Japan. Within a few days, word arrived that all of the employees and their immediate families were safe. But clearly the crisis was far from over, and Materion s U. S. employees wanted to help particularly those in the Company s Elmore, Ohio; Reading, Pennsylvania; and Mayfield Heights, Ohio, locations, who work most closely with the facilities in Japan.

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The Company quickly offered to provide lodging to any Japanese employees and their families who wanted to temporarily relocate to the United States. (None have chosen to move.) When concerns arose about the safety of the drinking water in Japan, two pallets holding a total 370 gallons of bottled water were air-freighted from Reading for distribution to the Tokyo and Fukaya facilities. Three more such shipments have since been delivered. To further the assistance efforts, Materion has made a corporate donation to the AmeriCares - Japan Disaster Relief Fund, and set up a mechanism for employee contributions to the Fund. To date, the total corporate and employee gift has reached nearly $15,000.

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Community Bank is Committed to Downtown Revitalization Offers low-interest loans for Oak Harbor improvement

The past few years have been tough for many downtown districts. With a struggling U.S. economy, many Oak Harbor merchants work hard to survive while others shut their doors for good. Take a stroll through the village and one will quickly notice empty buildings and deteriorating facades. One such building, once the prominent Oak Harbor Hotel, is currently undergoing a renovation. Armed with the backing from NBOH, owners Peggy Dennis and Mark Kohn have taken on this endeavor to breathe new life into the historic Kuebeler building. It will be a few more months before renovations are complete and patrons can begin enjoying this new restaurant and bar named “The Beekeeper”. In another attempt to revitalize downtown Oak Harbor, NBOH is leading an effort to offer low-interest loans to assist Oak Harbor business owners in revitalizing the facades of their buildings. NBOH is committed to lending $25,000 to assist business owners in the cost of siding, window replacement, painting and other improvements. The funds are not meant for major infrastructure improvements, such as roofs or interior remodeling. The terms of the loan vary, so it is best to consult a commercial lender from NBOH for details on the program. “As a community bank, we understand that providing financing is a key element in a successful downtown revitalization effort.” stated Gary P. Macko, president and CEO. “NBOH is committed to assisting Oak Harbor businesses in renewing this downtown district and Peggy Dennis and Mark Kohn, owners of believes these investments The Beekeeper, stop for a photo with Len can improve the quality of life Gerber, an NBOH commercial lender, inin our community as well as side the remodeling project of the historic make good business sense.” Kuebeler building.

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20 June 2011

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Fostoria’s Machine Tool & Fab Corp. Lands Afghanistan Contract In today's highly competitive global marketplace, procurement matters know no boundaries. Businesses like Machine Tool & Fab’s Para-Port Door division are confronted with a huge number of international procurement issues – but with these challenges, US contracts offer a multitude of opportunities for public entities and private businesses. Machine Tool & Fab’s Para-Port Door division has landed a sizable contract to construct 14 aircraft hangar doors which will be installed at a US Military base in Afghanistan. The doors will be going on hangars that house both manned aircraft and the unmanned drones. These doors will be joining a previous shipment of eight Para-Port doors that were shipped there a little over a year ago. President Dick Kiser mentioned the spin-off opportunities, the purchase of supplies and services from other Ohio companies, promotes economic development and stability within the state by stimulating trade and industry growth while providing jobs to Ohioans. Mr. Kiser pointed out that a Toledo company provides the steel. The curtain fabric is produced in Findlay and the motors and gear boxes are all manufactured in the United States. Procurement Technical Assistance Centers (PTAC) helps Ohio businesses sell goods and services to local, state and federal governments. The program is part of a nationwide network of Procurement Technical Assistance Centers created and monitored by the Defense Logistics Agency (DLA).

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June 2011

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All-Digital Smart Hospital

Handling Updates & Upgrades By Don Knaur Microsoft routinely pesters users if they have the audacity to turn “automatic updates” off. Turning off the “automatic updates” is something I do for most of the PC’s I work on, and I am often questioned about this. There are many reasons why I believe Microsoft is wrong on this issue. In order to understand why Microsoft is wrong, you need to first understand what an update is. A software update is a patch for an existing version of the software. These patches are invisible to the user. An upgrade, on the other hand, not only includes patches, but also includes added features to the software. Since the advent of Windows XP, upgrades have been designated as “Service Packs.” Microsoft’s updates are usually security oriented. They are normally issued to prevent future security problems. Microsoft says an ounce of prevention is worth a pound of cure. Experience tells me an ounce of Microsoft’s protection, done their way, leads to a pound of troubles. If you let Microsoft control your updates, then the updates take priority over everything else that you do with your PC. The first thing a PC does is check for updates, even before it has finished loading all of your start-up programs, such as your antivirus. It will then start downloading the updates it finds. If the downloads are large, then it is possible that you could turn the PC off in the middle of a download, because you aren’t aware of the download. This partially downloaded “automatic update” could cause a major problem on your next start-up. Even more problems can be caused if the PC is shut down during the installing stage of the update process. This is very easy to do on most notebook PC’s. Users of Windows XP or Vista need not update again as these products, while supported are not going to change appreciably. My advice for Windows/users is to wait on a Service

Pack before updating, as I have heard of no significant deficiency in this product. I would likewise recommend the same strategy on all Microsoft Office products, only update with service packs, which are really upgrades. I also recommend waiting three to six months before upgrading. There are some other software developers that bother you on a regular basis to update their products. The most prominent of these are Java, Real Player, Active x and Adobe Reader. I do recommend accepting on all of these products, except Adobe Reader. As far as Adobe Reader is concerned, I recommend replacing it with FoxIT, which does everything Adobe Reader does and then some. It also requires fewer resources and does not cause as many problems as Adobe. When it comes to upgrades, I have a few suggestions. If there is a fee for the upgrade and your current version of the software is doing everything you need it to, I would advise that you read the new features listed by the developer before deciding whether or not to accept the upgrade. In any case, I recommend waiting three to six months after an upgrade is released before installing the upgrade. You run a risk of glitches in any newly released upgrade that can cause problems and require updates before they work properly. Hopefully, after reading this, you will easily be able to evaluate the actions that your PC requests you take. After all, it is now summer and you have more important decisions to make, such as which beer to buy for the barbecue or what number sun block to wear. Don is the CWO (Chief Working Officer) of Help-Desk, Ohio, a complete computer service center, located in Suite A of the Courtlee Interiors’ Building, 2499 W. Market in Tiffin. Don has a degree in Computer Programming from Tiffin University and has been an Information Technology Professional for over 23 years. He started HelpDesk, Ohio in the spring of 1996 and opened his shop in March 2001. Don welcomes calls for advice or information at 419-448-8020.

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22 June 2011

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Hoty Builders Announces Completion of Grand Rapids Project Hoty Builders, LLC announces the completion of a construction project in Grand Rapids, Michigan. The 24,800 square foot office building, located at 3045 Knapp Street NE was completed for Grand Rapids GSA, LLC. The new building is leased to the United States General Services Administration and will be home to the Social Security Administration. Hoty Builders has completed similar office buildings leased to the U.S. General Services Administration throughout Ohio, Michigan and in Illinois.

RICHMOND, from Page 14 grants and scholarships distributed by the Richmond Foundation established in 1991. Wendy and Ben have formed a consortium of business advisers to carry on what they have started even in their absence. They have provided detailed plans for future growth and are confident their investment, especially in Marblehead, has a real future. Ben has also been a guest on several regional and national radio and television shows including AM Saturday, QVC Tours of America, the Nancy Sprenger Show and PBS Documentary. Ben does most of his painting in a quaint studio nestled in the forest overlooking Taunton Bay, surrounded by evergreens and wildlife, in Franklin, Maine. A truly idyllic setting for creating. Ben and Wendy are the parent’s of a son Matthew and grandson Nathan. They reside in Virginia Beach, Virginia, where Matthew has been a Navy Seal for the past 16 years. Now that the Richmond’s are semi- retired, they enjoy spending time at the second home in Maine and visiting with family. Stop into Richmond Gallery this month and wish Ben and Wendy congratulations on 30 years! If you can’t stop in, check out their website at www.richmondgallery.com.


June 2011

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The Exchange: Four Tips for Having Conflict-Busting Conversations in the Workplace Putting out fires is an all-too-common job requirement for many managers. If you’re struggling with establishing positive conflict resolutions among your employees or just need a little help confronting these challenges, the National Conflict Resolution Center’s Steven Dinkin, Barbara Filner, and Lisa Maxwell offer their advice on how you can master these tough talks. A long-time consultant is offended by something a new salesperson said on a conference call and is threatening to leave. And an employee in marketing is furious about being passed over for a promotion in favor of her coworker and is trying to discredit her. These are just a couple of examples of the workplace conflicts that take up 42 percent of the typical manager’s time. The trick to moving past these conflicts and on to increased productivity for everyone at your organization, says Steven Dinkin, is knowing how to broach the topics in a way that leads to improved working relationships. “Disagreements, disputes, and honest differences are normal in any workplace,” says Dinkin, coauthor along with Barbara Filner and Lisa Maxwell of The Exchange: A Bold and Proven Approach to Resolving Workplace Conflict (CRC Press, 2011, ISBN: 9781-4398529-8-9, $39.95, www. ncrconline.com). “When these normal occurrences are treated as opportunities for exploring new ideas about projects, they can become catalysts for increased energy and productivity. Getting to that place starts with an honest discussion.” Dinkin knows what he is talking about. He, Filner, and Maxwell have spent years heading up the National Conflict Resolution Center. Their new book supplies readers with proven tools for resolving emotionally charged disputes. The Exchange itself is a four-stage, structured process specifically designed to encourage discussion of all the issues in dispute—even the intense, emotional issues—in ways that are more productive than a gripe session. It derives from the conflict resolution model used successfully by National Conflict Resolution Center mediators for more than 25 years and includes constructive techniques to use in face-to-face meetings with

disputing or disruptive employees. You can use this process to break down barriers—and to create changes that have a positive effect on your whole workforce. It’s important to note that The Exchange was designed by mediators for managers. Managers learn a structure and skills similar to those mediators know and use, but it also takes into account managers’ responsibilities, both to their companies and their employees. “A key difference between managers and mediators,” Dinkin explains, “is that managers are not expected to be neutral. They have the responsibility of reinforcing the interests of the department and the company for which they work. The Exchange teaches managers the right combination of skills and structure, as well as the finesse, to express the needs of the company. “The Exchange begins with you— the manager—and ends with employees meeting with the manager to develop effective solutions,” he adds. “Like most managers, you probably did not set out to be a conflict resolver. And you probably find it more than a little frustrating to be your company’s resident fire chief. The Exchange teaches you to resist the temptation to simply tell people what to do. Actively engaging your employees in problem solving helps them take responsibility for the problem and for the solution. When you know how to address workplace conflicts properly, these challenging situations can lead to creative resolutions that re-energize the workplace and bring new ideas to old problems.” The following tips—excerpted from The Exchange—will teach you how to turn your next meeting with conflicting employees into a productive conversation. Start with an icebreaker. Most people will be ready to complain, debate, or argue at the beginning of any conflict-based conversation. They have marshaled their most compelling arguments and are ready for battle. If you go straight to the topic of controversy, most people will quickly get stuck in defending their positions and attacking their opponents.

“That’s why you need to do something different,” says Dinkin. “The Exchange teaches that you should begin with an icebreaker. This is not just a light introductory activity. It is a way to nonconfrontationally initiate a conversation about difficult issues. An ideal icebreaker asks for a person’s own take on something that’s both work-related and positive. For example, if the conflict involves two employees involved in the same project, you might break the ice by asking each of them how they became involved in the project and what they hoped to achieve.” Listen. Conflict resolution is tricky because too many managers ignore the fact that sometimes what they aren’t saying is more important than what they are saying. Often the best resolutions come from listening

carefully to what the other person has to say. Being an active listener sends the message that you are genuinely concerned about him or her and the dispute. Put plain and simply, it’s the best way to get good information. “Ask an open-ended question,” advises Dinkin. “It can be as simple as, ‘So, tell me, what’s going on?’ Then listen carefully to that person’s side of the story. You’ll know it’s time to insert yourself into the conversation when the discussion turns negative. “You can acknowledge someone’s emotions without seeming like you are taking his or her side,” says Dinkin. “Especially at the beginning of talking about a conflict, you’re building rapport, even if it’s with an employee you’ve spoken with

See EXCHANGE, Page 25

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Proceeds help to fund our employment services for the disabled and disadvantaged. Thank you.


24 June 2011

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Sales Ten Marketing Commandments By Roger Bostdorff Below are the 10 Marketing Commandments. These are commandments that should be followed for all businesses. I did not create these but I suggest to my clients that they are, at a minimum reviewed, before any are violated. Many organizations confuse selling with marketing. Marketing is positioning your brand or reputation in the marketplace; while selling is actually the exchange of revenues between two businesses for products or services.

10 Marketing Commandments • I. Marketing is defined as getting someone who has a need to know, like and trust you…in that order. You can’t circumvent the process. • II. There is no “mystery” in marketing. The more people you communicate with in an appealing way, the more business you’ll generate. • III. Unless you operate a monopoly, it generally takes 6 to 9 contacts with a prospect before they’re ready to buy. • IV. Marketing never “ends” until you sell or close the business. Effective marketing is like continuously building a house. Planning is the foundation and marketing activities are the bricks. Marketing contacts are never wasted…they’re small investments in a foundation that will eventually lead to business. • V. The most important aspect of effective marketing by far is followthrough. If you’re doing something, then half of the battle is won. • VI. You should be investing at

least 5% of your ongoing revenues back into the business through marketing. It takes money to make money. • VII. If the business you’re generating is only as good as your last advertising dollar, then you’re not branding (differentiating) yourself. Effective branding is essential to taking your business to the next level. • VIII. Marketing today is an integral part of a small business. If you’re not devoting time and/or resources to it continually, then you’re at the mercy of the cycles and pitfalls of the marketplace. • IX. Due to its creative and reflective nature, marketing can and should be fun. • X. Marketing is not sales. Sales can have more immediate results. Marketing generally has a longer return on investment but because you’re communicating with the masses, has a much broader impact. Roger Bostdorff is the President of B2B Sales Boost. He spent over 30 years with IBM in sales and sales management. He then became President/COO of a small internet security company before founding B2B Sales Boost, LLC. B2B Sales Boost, LLC is a consulting company helping organizations improve their sales and overall business processes. Roger is also available for public speaking engagements. You can find more about B2B Sales Boost on the web at www.b2bsalesboost.com or calling 419-351-4347. If you would like to receive the B2B Sales Boost Newsletter please send an email to sales@b2bsalesboost.com

Coming in next month's North Coast Business Journal:

Focus on Milan & Willard


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Investing The Road to Successful Investing Douglas Gildenmeister Senior Vice President, Investments Retirement Plan Consultant The Gildenmeister Wealth Management Group of Raymond James The road to s u c c e s s f u l investing is paved differently for each investor. One investor’s road to success may be the high road while another’s may be the low road. But common to both investors is basic principles that are true to form no matter which road an investor finds themselves taking. Below is a listing of some of these basic principles that may lead an individual along the road to successful investing. • Formalize your goals. As with the achievement of any goal, commitment to the goal is half the battle. Formalize your commitment to attaining your goals by writing them down, both short-term and long-term. Follow your progress by updating them at least annually. How else will you know if you are actually going to attain your goals? • Invest early as possible. Procrastination is an investor’s worst enemy. Though there is no perfect or ideal time to start investing now may be the best time of all. • Invest in what you understand. If you do not understand how an investment works you will not fully understand the risks associated with that investment. Is it really worth it placing your hard-earned money in this type of investment? No. • Consider the impact of inflation and taxes. Inflation and taxes erode an investor’s purchasing power. The

consideration of investments that minimize the impact of these two forces may be key in meeting your goals. • Your portfolio is for you and you alone. The design and formulation of your portfolio is based on your goals, time horizon and risk tolerance. Understand that what may work for your friend, cousin, or co-worker may not work for you because one size does not fit all. • A basket of eggs is better than just one. Diversification of your investment assets may bring the positive benefits of potentially reduced volatility to your investment portfolio basket. Mutual funds are a cost efficient way to invest while at the same time reaping the potential benefits of diversification. • Use time, not timing when investing. Trying to correctly time the ups and downs of the market is a risky, if not impossible, task. Most investors will fare far better by keeping their investment assets in the market the entire time. It is time in the market, not timing the market. • The old team player may be better than a young hotshot. Try to avoid the temptation of investing in the new “hotshot” investment that may lose its luster quickly. Seek investments with solid track records that will benefit you more over the long run. • Know when to cut your losses. Many investors do not know when to get out of an investment. If your investment selection is heading south and most likely won’t return to previous form, face the music and consider getting out before your lumps get too big.

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EXCHANGE from Page 23 millions of times before. When there’s a conflict, you’re treading on new ground, and showing that person you are willing to see his or her side of the story is how you will set the foundation for working toward a solution.” Use and encourage positive language. This one might seem like a no-brainer, but any frustrated manager knows how easy it can be to slip into negativity after a conflict has affected a workgroup. Always think before you speak. Use positive, easyto-understand language. Don’t fall into repeating, verbatim, paragraphs from your company’s HR manual. “Remember, you’re having a conversation, not a trial,” says Dinkin. “If you keep the language positive, whoever you’re addressing will likely mirror what you’re doing. Even referring to the department’s needs can be stated in very positive terms, which will lead to a more collaborative (rather than punitive) tone in the discussion. For example, if the manager says, ‘This has

increasingly affected the entire team, and we need to address it so we can get everyone focused back on the project goals and having a comfortable working environment. I am looking forward to establishing a good working relationship between the two of you and improving morale for everyone on the team,’ it will set a constructive atmosphere. When you keep things positive, you can work toward great solutions efficiently and effectively.” Work toward SMART solutions. Sustainable solutions are SMART solutions. That means they’re: Specific: Be clear about who will do what, when, where, and how. Measurable: Be clear about how you will all be able to tell that something has been done, achieved, or completed. Achievable: Make sure that whatever solution you agree on fits the situation; that it complies with both the law and organizational policy;

See EXCHANGE, Page 29

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26 June 2011

North Coast Business Journal

A Taste of Wine & Roses Returns to Huron Picture this! On a balmy summer evening you take a stroll through gardens filled with lush flowers, unique fountains and a picturesque view of Lake Erie. After your stroll you can relax with a glass of award-winning Pinot Grigio and some delectable snacks. If this sounds appealing, you’d better hurry and get your tickets for “A Taste of Wine & Roses.” This 6th annual event, sponsored by the Huron Chamber of Commerce and hosted by Barnes Nursery, is planned from 5:30 p.m. to 8:30 p.m., Friday, June 24 on the nursery grounds, 3511 Cleveland Road W. Enjoy many of Ohio’s awardwinning wines that have made their mark in the U.S. wine industry. Bottled wines will also be available from Firelands Winery, Hermes Vineyards, Matus Winery, Mon Ami and Paper Moon Vineyards. Co-sponsors of this year’s event are Mesenburg Catering, providing a bountiful array of gourmet delicacies from 5:30

p.m. to 7:30 p.m. and Witt Tent Rental. Their huge domed white tent is the focal point for a backdrop of the spectacular roses that are a hallmark of the nursery’s history. Exciting mystery entertainment is planned at this year’s event. There will be a silent auction, raffle, scavenger hunt and door prizes. A commemorative etched wine glass is included in the $20 presale ticket. They are available at the Chamber office, 509 Huron St., 419-433-5700 and at Barnes Nursery, 3511 Cleveland Road W. Tickets are $25 at the door.

Upcoming Oak Harbor Chamber Seminar On Thursday June 23, 2011, the Oak Harbor Area Chamber of Commerce will be sponsoring a small business seminar over the lunch hour from 12:00pm-1:00pm. It will be held at the Ottawa County Board of DD and will be presented by Mr. Tom Dixon of Eastman and Smith, LTD. This is part two of a series on Employment Law Update. Lunch is included and chamber members are free. Topics will include: • Dealing with the new Health Care Reform

• Unusual and troublesome court decisions • Outlook for Congressional interference with business • Recent changes in laws • Examine the new discrimination, harassment, and retaliation claims • Address growing threats associated with electronic communications & privacy Please call the chamber office at 419-898-0479 to register. Nonmembers are $10 each. Deadline for registration is Monday June 20, 2011.

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Laws You Can Use

FTC Regulates Advertising Q: Who establishes and enforces advertising laws? A: The Federal Trade Commission (FTC) has broad authority to prohibit unfair or deceptive acts or practices. Under this mandate, the FTC has issued regulations barring false and misleading advertisements. Only the FTC has the authority to enforce its regulations. However, the Federal Trademark Act of 1946, commonly known as the Lanham Act, protects private parties, such as consumers or competitors, against unfair competition and false advertising. In addition, most states have laws against unfair trade practices and false advertising. Q: What does it mean for an advertisement to be unfair or deceptive? A: Generally, an advertisement is deceptive if it contains a misrepresentation or omission that is likely to mislead reasonable consumers. Even if it is true, an advertisement may be considered deceptive if it is likely to mislead or cause injury, assuming the likelihood it will mislead or cause injury outweighs benefits to consumers or competitors. Q: Must advertisers provide information to support their claims? A: Yes. The FTC requires advertisers to have a reasonable basis for making objective claims in an advertisement. For example, if an advertisement claims that “tests prove” a certain result, then the advertiser must have appropriate test results that prove the claim. The level of support required depends on what claims are made or implied in the advertisement. The FTC evaluates certain factors to determine the level of proof needed. These factors include the type of product, type of claim, the benefit of a truthful claim, ease of substantiating a claim, consequences of a false claim, and the amount of substantiation experts in the field believe is reasonable. Q: Does the FTC also make sure advertisers don’t use other people’s copyrighted material or trademarks? A: The FTC does not regulate the use of “intellectual property” (copyrighted works or trademarks such as pictures, images, characters, songs, logos or brands) in advertisements. However, an advertiser must get permission or a license from the owner of a copyright or trademark before including the work or trademark in an advertisement.

Advertisers who do not consult copyright or trademark owners open themselves to lawsuits. Q: Our company wants to run a promotional contest. What should we know before advertising it? A: Make sure you are not conducting an illegal lottery. All fifty states and federal laws prohibit illegal lotteries. An illegal lottery is a lottery that is not run by the state and has the following three elements: (1) a prize – anything of value awarded to winners; (2) chance – random selection of winners; (3) consideration – monetary or some kinds of non-monetary value given to participate. Advertisers may eliminate the “chance” element by making the sweepstakes a contest of skill. Advertisers often eliminate the “consideration” element by providing an alternative method of entry, such as the opportunity to enter by calling a toll free number, which does not require giving value to participate. Q: What can happen to those who violate advertising laws and regulations? A: The Federal Trade Commission (FTC) has a wide variety of ways to deal with violators. For example, the FTC may issue a “cease and desist” order to stop the illegal conduct. The FTC may further “fence-in” the advertiser by prohibiting misleading ads across all of the advertiser’s other unrelated product lines. The FTC also may order an advertiser to issue a “corrective” ad to counter the advertiser’s earlier misleading ads. In addition, a consumer or competitor may bring a claim (lawsuit) under federal or state law to recover “damages” (compensation, generally in the form of money) caused by unfair or deceptive practices or acts. This “Law You Can Use” column was provided by the Ohio State Bar Association (OSBA).It was originally prepared by Janice Baker Whitlow, currently an attorney with General Electric Company in Cincinnati, and updated by attorney Jill P. Meyer of the Cincinnati office of Frost Brown Todd LLC. Articles appearing in this column are intended to provide broad, general information about the law. Before applying this information to a specific legal problem, readers are urged to seek advice from an attorney.


June 2011

North Coast Business Journal

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On The Move Dr. Luis Perez Named Resident of the Year

Mr. Thornton, Lynn & Lenny Clouse Founders Award and Marsha Danhoff.

Mercy Tiffin Foundation Honors Donors The Mercy Tiffin Foundation honored donors last month at its annual Donor Appreciation Dinner for their generosity to the hospital and Foundation. The Mercy Tiffin Foundation Founder’s Award was established in the spirit of those who helped establish the Mercy Tiffin Foundation. This award is presented to an individual or organization whose support has significantly enabled the Mercy Tiffin Foundation to carry out the Mercy mission of caring for the poor and underserved. The recipients of the 2011 Mercy Tiffin Foundation Founder’s Award were Mr. Lenny & Mrs. Lynn Clouse from Clouse Construction. The Mother Mary Bernardine McMullen Leadership Award was established in the spirit of Mother Mary Bernardine McMullen who demonstrated admirable leadership skills with the establishment of Mercy Tiffin Hospital in 1913. The recipient of the 2011 Mother Mary Bernardine McMullen Leadership Award was Mrs. Gail Schreiner. The Mercy Tiffin Foundation recognized the need to honor individuals who have done so much for the hospital over a long period of time. Thus, the Lifetime Achievement Award was created. It was decided that this award will not be an annual award, but one that would be considered when an individual deserving such recognition is evident. The Mercy Tiffin Foundation Lifetime

Mr. Thornton, Gail Schreiner Mother Mary Bernardine Award, Marsha Danhoff Achievement Award was presented to Bernie Steinmetz. Bernie is the Manager of Development and Donor Relations at Mercy Tiffin Hospital. He started his career at Mercy Tiffin over 30 years ago. Bernie is a member of numerous service clubs, and has served as President of Kiwanis. In 2010, Bernie was the Chairperson of the Seneca County United Way Campaign. “Often times, Lifetime Achievement Awards are awarded to those who have outstanding past accomplishments; however, in Bernie’s case, he has given enough of himself for a couple of lifetimes,” said Marsha Danhoff. “Fortunately the Tiffin community and Mercy Tiffin Hospital are the benefactors of his work. Thank you, Bernie, for all that you have done and continue to do for Mercy Tiffin Hospital and the community.”

Firelands Regional Medical Center, Medical Education is pleased to announce that Luis L. Perez, D.O., was recently chosen to receive the 2011 Ohio ACOFP Family Practice Resident of the Year Award from the Ohio State Society of the American College of Osteopathic Family Physicians. The award recognizes a Family Practice resident in an AOAapproved Ohio program who exhibits exemplary characteristics of an osteopathic family physician. These include compassion, leadership and demonstrated commitment to osteopathic philosophy, patient care, community involvement and education. Dr. Perez will receive this award at the Ohio Osteopathic Symposium in Columbus later this month. Dr. Perez is originally from Lima, Peru and is in his third year as a

Family Practice Resident at Firelands Regional Medical Center. D r. Perez completed his undergraduate education at M a r q u e t t e University, Milwaukee, WI, and received his Doctor of Osteopathic Medicine from Ohio University College of Osteopathic Medicine, Athens, OH. Upon graduation from Firelands Regional Medical Center’s Medical Education Program in June, Dr. Perez will be joining Firelands Physician Group, a multispecialty group providing primary care and specialty care services to the surrounding region, and beginning his Family Practice in Vermilion.

Firelands Nurse Achieves Certified Case Manager Status Shenell Hinton, BSN, RN, CRRN, CCM, Director of Case Management, recently became a Certified Case Manager (CCM) through The Commission for Case Management Certification (CCMC). The Case Management Society of America recognizes CCMs as qualified experts in Case Management and vital participants in the care coordination team who empower people to understand and access quality, efficient healthcare. Hinton received a Bachelors of Science in Nursing (BSN) from Kent

Read

the

State University and is a Certified Rehabilitation Registered Nurse (CRRN). She has been employed at Firelands for more than 11 years and has more than 16 years of experience in nursing. Shenell Hinton currently resides in Sandusky with her husband Tim and their three children.

North Coast

Business Journal

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28 June 2011

North Coast Business Journal

PC Readies for 18th Annual Classic Car Show The Port Clinton Area Chamber of Commerce will host its 18th Annual Classic Car Show on Saturday, August 6th from 10 am to 3 pm in downtown historic Port Clinton. The event has been renamed the “Jerry Lippus Memorial Car Show” in honor of Jerry Lippus (Mr. Downtown) who organized the event in previous years before passing away in November 2007 from cancer. Cars, trucks and bikes from virtually every era and every make will be on display on Madison Street. Proud owners will be polishing their vehicles and waxing eloquently about the history and renovations of their unique vehicles. A DJ will be playing favorites from 10:00 am to 3:00 pm. There will be 50/50 drawing every hour beginning at 11:00 am and door prizes every hour beginning at 11:30 am. In recent years, the shows have hosted an average of over 150 cars and trucks. Vehicle registration is

$10 with a portion of the registration fees being donated to the Port Clinton 4th of July Fireworks and Main Street Port Clinton in honor of Jerry Lippus. Dash plaques will be given to the first 100 cars at check-in; and if you register and pay before June 30, entrants will receive a free beverage insulator. For more information, please contact the Chamber at 419-7345503 or go to www. portclintonchamber.com to download a vehicle registration form.

Chamber Participates in Ribbon Cutting Holly Stacy, CEO/President of the Chamber of Commerce of Sandusky County, along with the Chamber Ambassadors joined owners Eric and Sherrie Walters of Winesteins Wine & Beer Haus at their Ribbon Cutting on

Monday, May 23, 2011 Winesteins Wine & Beer Haus feature Ohio wines, German and domestic beers. They are located at The Lazy River Campgrounds, 1885 S. River Road, Fremont.

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On The Move Garn joins Memorial’s Center for Mental Health & Well Being The Memorial Hospital Center for Mental Health and Well-Being has added counselor Lynelle Garn, MA, LPCC to its team of experienced clinicians, psychologists and psychiatrists. Garn works with children, adolescents and adults – including couples and families. She specializes in mood disorders, marital counseling, Christian counseling, parenting and women’s issues. Garn also has experience with substance abuse cases, anxiety and bereavement related issues. She has served as a director at a faith-based counseling

agency. Garn earned a bachelor’s degree in Psychology from Evangel University in Springfield, Mo., and a Master of GARN Arts in Counseling from Heidelberg University in Tiffin. She is a member of the American Association of Christian Counselors; a licensed professional clinical counselor with a supervisor endorsement and a certified pastoral counselor.

Hallett Certified as a Health and Fitness Specialist Kim Hallett, RD LD, a licensed and registered dietitian has also become a certified Health and Fitness Specialist (HFS) through the American College of Sports Medicine (ACSM). Since 2009, the Wellness Program at North Coast Cancer Care has focused on assessing the dietary and

nutritional needs of cancer patients associated with some chemotherapy and radiation treatments. Hallett’s HFS certification expands the Wellness Program into conducting physical fitness assessments of area cancer patients. She will help motivate individuals to adopt and maintain healthy lifestyle behaviors.

GenoaBank Hires Despones as Mortgage Loan Originator GenoaBank, a locally owned, independent community bank, today announced Chad Despones’ appointment as a new Mortgage Loan Originator. While based in the bank’s Genoa branch, he will be available to provide mortgage loan assistance at any of the bank’s other

branches. Despones is a Woodmore High DESPONSES School graduate and is an active volunteer with the Patriots, a traveling Soccer team in Genoa for girls.


North Coast Business Journal

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Lori Opfer Named Leader of the Year Lori Opfer LNHA, received the Leadership Award presented at the Leadership Ottawa County (LOC) graduation ceremony at Catawba Island Club. The Leadership Award is given annually by the LOC board president to an LOC alum who exemplifies the spirit of leadership in their career and in community activities. The board president selects the winner from nominations from the board and alumni. This is the 4th year a leadership award has been given; previous recipients were Bill Lowe (OCTA), Brad Sander (Genoa Bank), and Kathy Booher (OSU Extension.) Outgoing LOC Board President Cathy Allen said, “It says a lot about Lori that her staff nominated her for a leadership award. Her efforts to turn Edgewood Manor into an award winning facility would not have succeeded if she hadn’t been able to build a team of people who share her vision and are willing to follow her lead. Her accomplishments at work are impressive enough, but she also goes above and beyond as a community volunteer. We are very proud to name Lori Opfer as the Leadership Ottawa County Leader of the Year.” Leadership Ottawa County will resume a new class in the fall. If you have interest in learning more about the program, please visit the website at http://www.leadershipottawacounty.com

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EXCHANGE from Page 25 that everyone involved has the ability and opportunity to do what is required of them. Don’t set up anyone to fail. Realistic: Check calendar dates for holidays and vacations; look at past performance to predict future actions; allow extra time for glitches and delays; don’t assume that the bestcase scenarios will come true. Timed: Create reasonable deadlines or target dates; include a few ideas about what to do if something unexpected occurs; be willing to set new dates if necessary. “Once you have your SMART solutions in place, immediately put them in writing,” says Dinkin. “Putting solutions in writing is very important, and not just for legal reasons (and for covering your back). It’s a way to honor the work that you and your employees have

accomplished. It’s also a way to keep people’s memories from diverging from the agreed-upon solutions. Verbal agreements have a way of being remembered very differently by different people—and then becoming the subject of another conflict. It’s safer and easier for everyone to have the solutions written down, in order to be able to easily verify them later.” “Disputes, full of emotional complexities and interpersonal histories, are the headaches of the workplace,” concludes Dinkin. “They’re always going to pop up, even in the most cordial of workplace environments. The good news is that when you’re armed with the tools you need to work toward productive resolutions, you and your employees can use them to strengthen your organization rather than harm it.”

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30 June 2011

North Coast Business Journal

Port Clinton Farmers Market Back in Business The Main Street Port Clinton Farmers Market kicks off this Saturday in downtown Port Clinton. The Market is open every Saturday through September from 9am to 12pm on North Jefferson Street along the Portage River. Just look for our red umbrellas. There is still room available if you are interested in selling produce, plants, arts, crafts, baked goods, meats, or canned products can apply by completing a registration application, which is available at the Main Street/ Chamber office or on the Chamber’s website www. portclintonchamber.com. All items sold at the Port Clinton Farmers Market must be locally grown, made or assembled items. For more information, please contact 419-734-5503.

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Leisa Crum Joins First National as Mortgage Loan Officer Leisa Crum has joined First National Bank as the Mortgage Loan Officer for Bellevue and surrounding counties. Her office will be located in Bellevue main office. Crum has more than 20 years experience in the banking industry with 10 of those years dedicated to mortgages. She is a Clyde High School graduate and has completed courses at Terra Community College as well as maintaining her coursework in the mortgage industry. Crum and her husband Barry reside in Fremont Ohio. They have two daughters and two grandchildren.


North Coast Business Journal

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June 2011

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Locals Honored by Ohio Association of Community Colleges Two local residents were honored by the Ohio Association of Community Colleges during ceremonies May 26 in Columbus. Glenn Maddy, who served on the Terra Community College Board of Trustees for 15 years, and Diane (Warnke) Hawk, who is a 1984 Terra alumna, were recognized for their outstanding service and accomplishments. Maddy, of Helena, was honored with the top trustee award given by the organization – the Maureen C. Grady Award for Special Achievement. “Glenn Maddy received the most prestigious award that can be conferred on a trustee of a

two-year college in Ohio,” said Terra president, Dr. Marsha S. Bordner. “His dedication to Terra and to the Ohio Association of Community Colleges is unparalleled. We recognize and celebrate his achievements.” Hawk, of Fremont, was honored with a Distinguished Alumnus Award by the Ohio Association of Community Colleges. “Diane Hawk is truly a dedicated citizen of Fremont and Sandusky County,” Bordner said. “She, and her husband Hal, have been some of the most generous individuals with which we have been associated. We are so happy and proud to call her one of our own.”

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32 June 2011

North Coast Business Journal

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