STEVEN CHAO
Portfolio
ADIDAS CLIMACHILL
INNOVATION LAB [Beijing and Shanghai]
UNDER ARMOUR RETAIL STORE
THE FIEST BARND STORE IN CHINA [Grand Gateway 66]
ADIDAS 2016 RUNNING EVEN RUNNING CHALLENGE
JOHNNIE WALKER GOLD LABEL CHRISTMAS TREE
RAYBAN NEVERHIDE
WINDOW DISPLAY IN CHINA (Nationwide)
REPUBLIC OF CHINA NATIONAL CEREMONY
STEVEN CHAO
ADIDAS NEO LABEL SS15 NATIONAL ROADSHOW Portfolio
INDEX / CONTENT
ADIDAS ORIGINALS
RITA ORA COLLECTION LAUNCH
Client ADIDAS
Date: 2016 / May - Aug.
Location: China, Beijing, Shanghai
ADIDAS CLIMACHILL INNOVATION LAB [Beijing and Shanghai] Beijing SLT Sanlitun store
Hero product
Main three features of the product
Innovation lab 3d floor plan
TVC display area
Polar fibers tower
SKU display
Main entrance gate
Main dispaly
Interactive area
Main dispaly and entrance
Inspired by climachill film, hanging aluminum spheres are in a spiral form and attached to the back of t-shirt.
Interactive area Cooling aluminums spheres bottom Thermal imaging
Feature projector display
Features Projecting -Half body mannequin spinning automatically and slow. -Mapping feature on T-shirt. -Projecting different features of climachill's video on half body mannequin. -Cooling aluminum spheres technology demonstrate when it turn to reverse side. -Polar fibers technology demonstrate when it turn to front side.
• Projector
•
Mapping key feature on T-shirt
•
Half body mannequin spinning automatically
Cooling aluminum spheres interaction STEP 1
Press the different lighting cooling aluminum spheres bottom immediately
STEP 2
Set two cooling aluminum spheres bottom as a power switch, after consumer press to bottom together the screen started playing
STEP 3
Consumer‘s reverse side thermal imaging be showed on the screen
STEP 4
Showing consumer‘s hands thermal imaging hands touching the aluminum spheres . Also show the consumer‘s reverse side thermal imaging and highlight the high temperature of the back
Consumer‘s reverse side thermal imaging be showed on the screen The screen shows a video after the thermal imaging The video explaining why are the cooling aluminum spheres setting on the reverse side by analyzing temperature of different parts of body and showing the cooling effect of the aluminum spheres bring
Reference Electric fan
Elastic fibers
Frozen CO2 & lighting
Polar fibers tower A display that highlights polar fiber's highly breathable of climachill technology -Elastic fibers were twisted routine -Using fan,CO2,light to make a tornado to demonstrate the highly breathable
Products dispaaly and TVC wall
Setting in Shanghai instore
Client UNDER ARMOUR
Date: 2011
Location: China, Shanghai
Main purpose
UNDER ARMOUR RETAIL STORE THE FIEST BARND STORE IN CHINA [Grand Gateway 66]
Let customers quickly understand the product 1. Division of the region 2. Display mode 3. Signal system
Traffic flow Mans
Man's Shoes
Man and Women (Mix)
Women
Women's Shoes
Logo Wall
Window Display Area
Store design in 3D
Interactive Wall
Screen interactive options
Optional Screen interactive and display
Optional fitting room interactive setting
Client ADIDAS
Date: 2016
Location: China, Shanghai
Aerial photography
ADIDAS 2016 RUNNING EVEN ZG MASH RUNNING CHALLENGE
Overall floor plan
Parkour running challenge pool
Inspirt from the TVC ,we use tunnel steeplechase to simulate that people Parkour though the cities as a challenge.
Client 2012 JOHNNIE WALKER GOLD LABEL
Date: 2012
Location: China Nationwide
JOHNNIE WALKER GOLD LABEL CHRISTMAS TREE
Idea of the material
Matte transparent acrylic and LED light combination can extend the effect of the light
Idea of the shape
LOGO pattern blank hollowed out through the end of acrylic Copper sheet LED lights behind
Acrylic matte surfaced
Design thinking Metal structure combined with the cable, making it a penetrating effect. And the cable is divided into positive and negative electricity supply LED lights up.
LED lights inside Steel structure connection point, and electricity supplied
Client RAT-BAN
Date: 2012
Location: China National
Main concept
RAYBAN NEVERHIDE WINDOW DISPLAY IN CHINA (Nationwide) To use the frame image as an element
A
Mirror Props Props
Mirror
Jewelry box and window design
MAECENAS LOBORTIS TINCIDUNT METUS EGET AUCTOR. SED EGET IPSUM ID LACUS COMMODO ULLAMCORPER. PRAESENT NULLA LIBERO, TEMPUS AT VENENATIS NEC, SOLLICITUDIN VEL METUS. PROIN VOLUTPAT QUAM EU IPSUM CONSECTETUR EUISMOD. IN MATTIS PORTA IMPERDIET.
Window design setting
Client REPUBLIC OF CHINA GOVERMENT
Date: 2012
Location: Taiwan
REPUBLIC OF CHINA NATIONAL CEREMONY The overall design was inspired by ancient Chinese “Ruyi�, traditional Chinese arts and crafts, originated in ancient China claw battle. Edged classic wishful by the the elongated handle and moire head of composition. As early as the anniversary of the East, they have been wishful prototype. Buddhism was introduced to China in the Han Dynasty, the claws battle" as one of the accoutrements of the Buddhists, open, popular in China, many statues holding Ruyi, is a symbol of good luck. After the Tang Dynasty, wishful use features gradually disappear, decorative enhancements and crafts. Decorative techniques are also colorful, especially with various so-called "Chinese macrame knot", such as disk long node, coins knot, bow, hi knot, life knot, not only harmonious visual effect, but also adds a wishful charm. Wishful wishful category is a very complicated process there enamel, the wood mosaic wishful natural wood wishful Jinruyi, Ruyi, incense, wishful, multi-carved dragon, and some are still jade Ruyi, embedded on tourmaline, turquoise, precious stones carved flowers, mostly peach fruit, fungus, bats and the like. The bat meaning more happiness peach apartment longevity, Ming and Qing common toast pattern. There is pray Fernando Cheung meaning.
Chinese Dragon
Wood
Water Giant inflatable mascot baby dragons, this year is the Year of the Dragon, dragons auspicious color inspiration from the "five elements", the five elements is a substance in the ancient Chinese concept. Widely used in philosophy, medicine and divination. Five elements means: gold, wood, water, fire and earth. That nature is composed of five elements, with the rise and fall of these five elements, and makes nature changed, not only affect the fate of the people, and also so that everything in the universe endless loop. Five Elements theory that everything in the universe, the five basic substances by Muhuo soil Goldwater run (movement) and changes posed. It stressed that the overall concept of depicting the structural relationship of things and forms of exercise. Its shape as scholars, farmers, workers, suppliers, and the most popular services, more representative of the whole people celebrate.
Fire
Metal
Earth
Five Elements Wood
Earth
Water
Fire
Metal
scholars
Wood
farmers
Earth
services
Water
artisans
Fire
merchants
Metal
Client ADIDAS NEO LABEL SS15 NATIONAL ROADSHOW
Date: 2015
ADIDAS NEO LABEL SS15 NATIONAL ROADSHOW
Location: China x 13 Cities + 4 Campus
Client ADIDAS ORIGINALS
Date: 2014
Location: China x 7 Cities
ADIDAS ORIGINALS RITA ORA COLLECTION LAUNCH
STEVEN CHAO
Portfolio