VIEW Q4 2012

The Quarterly Newsletter for Commercial Real Estate Women | San Francisco

2012: Finishing Strong!

4TH Quarter 2012

Five Common Myths about Building Performance and Business Continuity after an Earthquake in the Bay Area © 2012 Lizzie Blaisdell, S.E., Degenkolb Engineers with Donald Ballantyne, Degenkolb Engineers Through working with clients – building owners, architects, and contractors – we have come to realize that there are common misunderstandings or “myths” regarding building performance and business continuity after an earthquake in the Bay Area. Presented below are the top five most common myths that I have come across here at Degenkolb and why these myths are just not true.

Myth 1: My building was designed to Code, so it is earthquake-proof Despite what many people believe, buildings are not designed to be earthquake-proof; they are designed for a minimum level of earthquake resistance deemed adequate to protect life-safety in our communities. Society, through its elected officials, has decided that we should all be safe in a major earthquake, but that we can’t afford to spend the amount of resources necessary to ensure that safety. The minimum forces that engineers use to design buildings in California are prescribed in the California Building Code. In other words, the Code is intended to provide a minimum standard for life-safety; there is no intent

or guarantee that a building designed to the Code will not suffer extensive damage, will be useable after a major earthquake, or even will be economically feasible to repair. The “major” earthquake upon which the Code is based is the largest earthquake that is expected to occur during a 475-year period. The Great San Francisco Earthquake of 1906 was such an earthquake. On a probability basis, there is a 10% chance that every 50 years a larger earthquake might occur, so it is evident that there are even larger earthquakes that the Code does not address.

Some new buildings, such as hospitals and other critical facilities, are required

by Code to be designed for slightly better performance, i.e., less damage, but even they aren’t earthquake “proof.”

Many building owners and occupants do not think much about the earthquake damage that will occur to non-structural components (partitions, utilities, cladding systems, shelving, contents, etc.) in a major earthquake or the risk to lifesafety that these falling objects pose to building occupants. Short of a building collapse, a person is much more likely to be injured in an earthquake by fall-

ing objects than by the structure itself.

Non-structural components, including larger contents, are also required by the building code to be anchored or secured to the building structure. But even with that, damage occurs, and this level of performance is far from earthquakeproof. Similar to building design, nonstructural seismic design is intended to protect life and will not necessarily ensure that the components will be useable after an earthquake.

The structural engineering industry has the tools to design buildings to higher performance levels with less damage; this approach is called PerformanceBased Design. With Performance-Based Design, the building owners specify a (continued on page 2)

ISSUE HIGHLIGHTS: Russian Connection Restores Historic Windmill {P3} Spotlight on Sponsorship {P5} Offices of Tomorrow and Office Trends {P6} CREW SF Boat Tour Feature {P7} Zynga Headquarters Building Tour {P8} OUR SPONSORS {P10}

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(continued from page 1) level of performance for their building in an earthquake and the engineer uses the latest and most sophisticated procedures available to meet that goal. In this case, building owners will have a better idea of what performance to expect from their buildings after a major earthquake and can plan ahead.

For example, with performance-based engineering, a building could be designed to be occupiable and repairable, or even fully functional, after an earthquake.

like a long time, but on a probability basis, it could happen any day. The graphic below was developed by the USGS and identifies the probability that each individual fault in the Bay Area will have a magnitude 6.7 earthquake or larger in that time period.

Myth #2: My old building survived the ’89 Loma Prieta Earthquake, so I don’t need to worry about future earthquakes.

The 1989 Loma Prieta Earthquake was really not “The Big One” for San Francisco and the Bay Area because the epicenter was located 60 miles away from the city and therefore the energy dissipated to a large degree before it reached San Francisco and most of the Bay Area. Before 1989, the last large earthquake was the 1906 Earthquake, and most buildings aren’t that old. So, most buildings have never been in a “major” earthquake.

San Francisco is flanked by two major faults: the San Andreas Fault and the Hayward Fault, both running parallel to the San Francisco Bay. The San Andreas Fault runs up the Peninsula in the hills and extends six miles out into the Pacific Ocean by the time it gets to San Francisco. The Hayward Fault runs up the East Bay, through the cities of Oakland and Berkeley, and is twelve miles east of San Francisco.

Most buildings are likely however to experience the “Big One” at some point in the near future (see Myth #3 below). The most likely areas for the earthquake to occur are along the central portion of the Hayward Fault (Oakland and Berkeley) and the mid-Peninsula segment of the San Andreas Fault (Redwood City and nearby communities). Major earthquakes in these locations will likely produce strong ground shaking throughout the Bay Area, with no areas spared.

Myth #3: Damage from an earthquake is a high cost, but low probability occurrence.

It is true that major earthquakes are a high-cost event. The Loma Prieta Earthquake was estimated to have caused approximately $6 billion in damage to buildings and infrastructure.

This estimate does not include the subsequent economic losses due to this damage. A study by the United States Geological Survey (USGS) determined that any of the ten most-likely earthquake scenarios for the Bay Area would cause damages equal to or greater than the ’89 earthquake.

It is not true, however, that the probability of a large earthquake is low. Earthquakes cannot be predicted, but scientists have been able to derive probabilities for them. Since it has been so long since the last large earthquake, the USGS expects there to be a 63% chance of a major earthquake (magnitude 6.7 or larger) in the Bay Area in the next 30 years. Thirty years seems

For more information on earthquake probabilities in California, go to: http://pubs.usgs.gov/fs/2008/3027/fs2008-3027.pdf Myth #4: This building has been retrofitted, so it is as good as new.

There are two types of retrofits – mandatory and voluntary. For mandatory retrofits, the California Building Code requires only that the building be designed to withstand an earthquake that is 75% as powerful as the design criteria for new construction.

For example, if a newly constructed building in a certain area were required to be designed to withstand a level 8 magnitude earthquake, the retrofit of an existing building in the same area would need to be designed to withstand a level 6 magnitude earthquake. Based on this design, the performance of a retrofitted building in an earthquake would theoretically be lower than that of a new building because it was designed that way.

For voluntary seismic retrofits, there are no explicit requirements for the retrofit, except that it cannot make the building worse than it already was before the retrofit. In this case, a retrofitted building should be better than it was before, but its (continued on page 3)

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(continued from page 2) performance in a major earthquake could be significantly different from that of a new building.

It is important to understand that the design criteria used for the retrofit of the building are critical. For example, at Degenkolb we typically use a performance-based design approach for retrofits and much consultation with our client so we can determine what they really want in terms of performance and how much money they are willing to spend for a given level of performance.

This approach allows the client and designer to select the performance criteria for the retrofit design and carry it through the entire design and construction process. A retrofit could be designed to protect life-safety, similar to the intent of the Code for a new, regular structure, or a retrofit could be designed for a higher level of performance, such as immediate occupancy after an earthquake, similar to that for essential facilities. It is important for the building owner and occupant to understand exactly what the goals of the retrofit are in order to understand how it would stack up against a newly constructed building.

Myth #5: Utilities will be down for months after an earthquake, so there is no point in upgrading my building to better than life-safety.

Actually, for a major earthquake on one of the Bay Area faults, water supply should be restored to most facilities within a matter of days or weeks, but not months. In recent earthquakes in Japan and New Zealand, water service was restored to 90% of the areas within two weeks following the events. In both cases it took just over 40 days to fully restore service (where houses still remained). Additionally, in the 1994 Northridge Earthquake in Southern California, it took the Los Angeles Department of Water and Power less than two weeks to completely restore service,

even though they suffered over 1,000 pipeline failures. So you just might find yourself in a damaged building, without income, when your neighbors are back up and running and prospering.

In recent years, the East Bay Municipal Utilities District has spent hundreds of millions of dollars, and in the case of San Francisco Public Utilities Commission, $4 billion, to seismically upgrade their supply systems. In addition, although the small pipe distribution systems could be disrupted during a Bay Area earthquake, utility companies outside of the immediately impacted area would be enlisted to help repair these systems, leading to a recovery time of weeks not months.

The performance of other utility systems in the Northridge Earthquake support the notion that recovery will be faster than most people think. Power systems after the Northridge earthquake were restored to 93% after just one day, and downtimes at waste water treatment facilities in the area were primarily related to power outages, not long-term failures. Telecommunication systems near the epicenter suffered less than one day of downtime due to the earthquake as well.

About the Authors Lizzie Blaisdell is a project engineer with Degenkolb Engineers. As a licensed Structural Engineer, Lizzie has experience in evaluating and retrofitting existing buildings for seismic resistance, as well as in designing new buildings for seismic loads. Her focus over the last six years has been in the high tech industry. Since July, she has been working for Degenkolb in Haiti on post-earthquake reconstruction projects in housing and schools. Don Ballantyne has spent most of his career studying the performance of water and wastewater systems in earthquakes. He has participated in over a dozen earthquake reconnaissance trips to evaluate the aftermath of major earthquakes in the US and abroad.

Russian Connection Restores Historic Windmill © 2012 Lada Kocherovsky, Page & Turnbull When I received an email last fall with a return address from Moscow, Russia, I wasn’t surprised. My family and I emigrated from Russia 20 years ago, but we keep in touch with friends and fellow architects – Facebook and Skype have made it so easy! It turned out, though, that the email wasn’t from someone I knew, but from a Russian nonprofit looking for an architect in California to assist with a most unusual project – the reconstruction of an historic windmill that once existed at Fort Ross. Of course I was interested!

Fort Ross was the first Russian settlement on the California coast, established in 1812 as a trading post and to support the Russian settlements in Alaska. The site, which now is a State Historic Park, has a fascinating history. I have been to the park many times to celebrate traditional Russian holidays and to enjoy its pristine landscapes and natural serenity. What I didn’t

know, however, was that the fortress in its heyday had not one, but two, windmills.

The restoration of the Fort Ross Windmill was conceived by the Link of Times, a Russianbased cultural and historical foundation chaired by Viktor Vekselberg. Research performed by the Link of Times and various Russian enthusiasts led to finding a prototype in the northern regions of Russia, which served as a model for creating windmill plans in 2011. The Russian Restoration Center prepared (continued on page 4)

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(continued from page 2) drawings of the mill, including details of timber joinery traditionally used in windmills of the same vintage. The drawings needed to be adapted to the American standards and revised to include basic life-safety provisions.

Page & Turnbull was selected to oversee the project, coordinate the approvals process, and ensure that the design met California environmental laws and safety regulations.

Many years of experience working with California State Parks helped. I was lucky, in fact, to work with the same park staff that I collaborated with ten years ago on the restoration of the Antelope Valley Indian Museum in the Mojave Desert, another unique building.

The collaboration between the State Park’s staff, the client, the architect, and the local and Russia-based craftsmen, who flew here to assist with the installation of the mill, was amazing. It brought everyone together and created an incredible synergy among a very large team. Here’s the unusual fact about this structure – it was fully constructed in Russia, then disassembled, crated and shipped in two containers to the US. The local team then worked with Page & Turnbull’s designers and architects to put the mill safely on the ground.

Several measures were taken to improve the mill’s stability. For example, the mill now rests on a concrete foundation hidden below grade that will prevent the structure from settling.

Additionally, the blades of the mill have been secured by a restraint system, which will prevent the mill from rotating. This system, however, is designed to be removable; the blades will be released and the mill will move and make flour for special events. The approach to the entire project was to create minimal impacts to the authentic design of the mill while ensuring it was safe.

While the original windmill was made mostly of redwood, the Russian reconstruction is made primarily from native pine, with the addition of birch and spruce gears, bracing and other components. The substantial pine logframe cribbing base was constructed around a central post sunk into the (continued on page 5)

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(continued from page 4) ground. Swiveling granary housing with gears and four blades facing the wind were constructed at the top of the base. When the mill blades turn, they rotate the top grinding stone against the bottom one. Wheat grain is fed through a cloth funnel from a hopper into a center hole in the top mill stone. The grain is pulverized by the stones and exits from the two stones into a chute that can terminate in a sack or vessel that can collect the flour. This method is how the flour was made in Russia for centuries. Now, the windmill at Fort Ross can demonstrate how this process worked for the early Russian settlers.

Page & Turnbull is extremely lucky to be involved in this reconstruction – this is not just an installation of a unique structure on the State Parks’ land; it is a symbol of collaboration between our two countries and a celebration of the historic heritage that is important to us both. It is particularly special to me since it literally ties my cultural heritage to the work that I love and have been focused on for 15 years — designing new and restoring existing historic buildings in culturally and architecturally rich environments.

About the Author An Associate Principal and architect with Page & Turnbull, Lada Kocherovsky leads projects focused on innovative integration of new architecture into existing historic structures. Lada’s work includes projects at the University of California Berkeley and Stanford University, restoration of Julia Morgan’s Hearst Social Hall at Asilomar Conference Grounds in Pacific Grove, and the $110 million adaptive reuse of several historic buildings at the Presidio of San Francisco for the Walt Disney Family Museum

Spotlight on Sponsorship Why should your company be one of the sponsors to CREW SF? This is one of the most frequently asked questions that the Sponsorship Committee receives. Here are a few reasons why you should be considering supporting CREW SF: 1. To empower women’s success in commercial real estate 2. To develop the leadership skills among CREW SF members 3. To educate CREW SF members via monthly programs that are relevant to the real estate industry 4. To build strong connections to our members at luncheons and meetings 5. To enhance one’s professional knowledge of the industry by providing scholarships to CREW SF members 6. To showcase and maximize your positive support of CREW SF via media exposure This year, we have improved the benefits of sponsorship by incorporating a “Menu” style packages for different levels of sponsorship so that you are not limited to only one type of benefit for each level. If your company is interested in attending monthly CREW luncheons rather than receiving more than one annual membership, we have that selection for you. If your company is interested in attending the annual golf tournament rather than going to the tours or programs, we also have that selection for you. There are a lot more options to choose from.

In addition, the opportunity of being the U-CREW Signature Sponsor or Golf Tournament Premier Sponsor is now presented in the brochure for your consideration so that you can grab the opportunity of being the main sponsor(s) of those particular events now instead of letting others get hold of those unique opportunities later. The space is limited!

The benefits package is available to be downloaded via www.crewsf.org. Please contact Samantha Low at either 415.912.3263 or lows@hdcco.com for any questions you have regarding the Sponsorship opportunities. You can sign up as a sponsor via our website at www.crewsf.org under the Sponsorship tab! We thank all 2012 Sponsors for their support, and we look forward to having you be part of CREW SF in 2013!

About the Author Samantha S. Low, LEED AP ID+C, is a project manager in the Special Projects Group at Hathaway Dinwiddie Construction Company. She is the Team Lead of the Sponsorship Committee of CREW SF.

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Offices of Tomorrow and Office Trends

By Angie Davenport, IIDA, Principal/Interiors, iS design, p.a.

The commercial real estate market has been dramatically impacted by current economic conditions. As developers, lenders, brokers, designers and contractors are adjusting to the new climate, the big question is: “What to expect moving forward?”

First and second quarter 2012 indicators continue to show a slow economic recovery, and companies remain conservative about space utilization. Add to that the fact that the actual working population is said to be shrinking due to the large demographic of the baby boomer population beginning to reach retirement age. As a result, there is concern for commercial real estate markets contracting rather than growing. However, metropolitan markets should see some growth as those in need of work continue to find their way to urban centers, particularly unemployed or underemployed college graduates. Companies that have weathered the economic conditions or are venturing forward with growth initiatives in the midst of the slowdown will be looking for real estate that accommodates their changing needs, as well as their bottom lines moving forward.

Successful companies know that their people are, and will continue to be, their future, which then takes us to the next question: “Who will be the end user and how will that end user affect the office landscape?” The future work population (particularly as a meaningful recovery actually begins to take place) will be the millennials, otherwise known as generation Y. This generation has been educated through technology and, as a result, they work differently. Technology is constantly improving and the millenials tend to stay on the forefront of these changes, enhancing their ability to work faster and have immediate access to vast amounts of information. Interestingly, they have adjusted to this faster pace by the tendency/ability to merge home, work and play. Therefore, their work environment needs to enable them to be as creative and diverse as possible.

In previous studies, Jones Lang LaSalle established a rule of thumb of 200 SF per employee in office environments, and CoreNet Global established 225 SF per employee in 2010.

Those numbers are 176 SF today and are predicted to be as low as 151 by 2017. However, the reality is that the modern “work space” has expanded beyond office walls through technology just as set work hours have moved past the old 8-to-5 work day.

Work is now conducted at any given time from home offices to corner coffee shops or with even more mobility resulting from the increased use of smart phones. With that said, national trends indicate that fortune 500 companies are moving towards what has been referred to as “hybrid” work spaces. This space planning paradigm has open landscapes to encourage more social interaction/collaboration and knowledge sharing as well as privacy available for conferencing or concentration. The goal

is to create a variety of work-style options in order to optimize employees’ abilities to perform in their preferred and most productive environment. There is less status placed on larger offices as executives are either in the midst of the open landscape or their offices are more centrally located with abundant glass to invite interaction. The collaboration spaces are designed to be flexible and adaptable to the use of technology. In some cases, workstations are even becoming more mobile in order to reconfigure/assemble teams for various projects. Social and gathering spaces are taking precedence and are encouraged to be comfortable and inviting. These areas are designed with maximization of natural light and brighter colors encouraging creativity. Materials are used with sensitivity to the environment. Break rooms are being designed more like a coffee shop setting to invite further collaboration.

Medium to smaller size companies are adapting to similar management styles and are, perhaps, for reasons discussed earlier in this article, now more space conscious. Similarly, they are trending towards the open office with a focus on teamwork and knowledge sharing. Much of this newfound willingness to move to a collaborative and open office environment probably finds its roots in the need over the last four years to adjust to being more ‘hands on’ during lean times. For space usage, the less need for file/paper storage has a greater impact proportionally compared to a larger company. Server equipment has also reduced in size and, in many cases, has become obsolete with the move toward cloud serving.

It is inspiring to see the renewed efforts made towards the creativity of the employee and the environments being designed to encourage and support a variety of work styles. These emerging changes are a product of technological evolution combined with an awareness of employee well-being. Yet, this brings to surface another question and that is: “How open and collaborative do people really want to be?” As an example, some extremes include co-sharing space while providing lockers for the employees’ personal effects. I believe a balance is needed between individual identification and identification with the whole, as it has been established that a sense of space is vital to employee happiness and productivity. The tip of that balance may affect space planning well into the future. Stay tuned (or, rather, connected).

About the Author Angie has experience working with corporate design since 1992 and founded iS design, p.a. in 2000. Angie received her degree from East Carolina University in Interior Design and received a minor in Construction Management. She holds professional membership in the International Interior Design Association (IIDA) and has been certified by the National Council for Interior Design Qualification (NCIDQ). Angie holds memberships in Triangle CREW as well as the National Association of Industrial and Office Properties (NAIOP).

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CREW SF Boat Tour

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On Wednesday, October 10, over 150 CREW SF members and guests queued up at Pier 3 to board Hornblower Cruises’ “San Francisco Spirit” for a sold out 2-hour tour of the San Francisco Bay. After an introduction by Michelle Jones in the main area of the boat, tour guides Monique Moyer of the San Francisco Port Authority and Kimball Livingston, Commentator for the America’s Cup and author of Sailing the Bay, provided information on the variety of activities at the Port (which celebrates its 150-year anniversary in April), including a variety of new facilities for the Exploratorium, the SF Warriors basketball team, and expanded dock facilities to host larger cruise ships. (One of the Disney cruise ships was docked at Pier 35 as we cruised by.) We received a lot of information on the upcoming America’s Cup race, which begins next year.

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Participants had lively conversations (so lively, in fact, that often they were asked to quiet down so that the tour guides could discuss what we were viewing!). Views from the boat were stunning, and we were fortunate to have a clear (but cold!) day, with a few clouds to add contrast to the gorgeous City skyline as seen from the water.

Hors d’oervres (the gazpacho shooters were awesome) and drinks were as free flowing as the conversations.

This event was a huge success and another example of the hard work and dedication of CREW SF’s program committee. Thanks to Helene Sautou and Sherril Jackson of that committee for their efforts, and congratulations on a fantastic event!

About the Author Winnifred C. Ward is Partner at Downey Brand LLP.

PHOTO LEGEND

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1 The view from our boat.

2 “CREW ONLY” 3 Trish Kuo Beckman (Field Paoli) and Jamie Beckman (Carducci Associates) 4 Sherrill Jackson (SeJ Design) and Gina Pieroni, (Mohawk Group) 5 Jennique Mason (CMD) and Samantha Low (Hathaway, Dinwiddle Construction Company)

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6 Lauren Huntley (Veritas Investments Ince) and Kristina Owyoung (Packow Construction) 7 Helene Sautou (Urban Solutions) and Michelle Jones (RIM Architects) 8 Shrimp Cocktails 9 Helen Duong (Boston Properties) and daughter, Natalie Duong

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Points of VIEW Zynga Headquarters Building Tour CREW SF hosted a Real Estate Series Tour on August 9 at the new Zynga facility on 8th and Townsend in the growing MidMarket area. This sold-out event gave attendees an insiders’ look at new approaches to office space layout and design.

Playing Games | IMAGINE... your employer shuttles you into the office around 9:00 to 9:30 am, you’re fed breakfast, lunch, and dinner (prepared by a professional chef), snacks anytime in between, and you play games all day. Can this be real? Yes, welcome to Zynga! The design inspiration for Zynga’s new home focuses on open, collaborative spaces with a central atrium where levels upon levels of escalators were blown out of the space. The project encountered multiple challenges with permitting flex spaces, open stairwells, and even a Winnebago inside the entry lobby. As the tour began, we transitioned through an illuminated tunnel, much like Star Wars, and visited the workspaces for FarmVille™, CityVille™, and other game development. Young 20- and 30-somethings in jeans and sneakers were madly at work while their dogs mingled at their sides. Around 5:30 pm we descended to the basement level where a happy hour was ongoing with music and loud chatter, just adjacent to the Fitness Center where a yoga class was starting. Zynga’s ratios are 80/20 male to female and they are currently hiring 30-50 people per week. Amazing statistics--all due to the millions who love their social media games.

Michelle Jones, RIM Architects Not Just Another Office Tour | As I walked through the fluorescent tube at the Zynga entrance into the office for the tour, I knew this was not just another “office” tour. Instantly, I could feel the creative energy, as these were not the confines one would typically find in a standard office building. The Zynga headquarters does not have the typical office setup with individual offices at the perimeter of a building with cubicles filling the core. This “standardized” office layout was supplanted by large open spaces, shared desks, tall ceilings and much, much more. Upon entering one of the large work areas our tour group was immediately met by dogs playing spiritedly in the corner, and a Zynga team chatting, eating, and having a few glasses of wine while vividly discussing a new idea. As our tour continued, we were brought into dozens of rooms that featured gadgets, gizmos, and spaces with markers, pens, couches, and just about anything that could get even the noncreative-type thinking! As the group made its rounds through the gym facilities featuring kickboxing, yoga and dance classes, and last but not least a fully stocked cafeteria and bar, one begins to think, perhaps there is a way to blend one’s 9-to-5 job, hobbies, and social activities into one place that doesn’t begin or end at the stroke of 5 o’clock.

Pamela Salas, Treadwell & Rollo, A Langan Company

Zynga Lobby

Zynga Entrance Tube

Zynga Central Court

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Meet the CREW SF Communications Team The CREW SF Communications Team meets monthly to coordinate publicity for our events. Many of the communication roles have recently transitioned to new faces. New Communications Team Members Wanted: The team is always on the lookout for new members! Help is needed in areas such as sharing CREW events on Twitter, Linked In, Facebook, and other arenas. If interested, feel free to contact Laura at laura@broadmoor-partners.com. Highlighted below are some of the committee roles and the members who fill them.

Communications Chair | Laura Scripture, Project Manager, Broadmoor Partners, LLC, recently took over this role from Julie Frankel. Laura is always on the lookout for the best way to share CREW with both members and the entire Bay Area. She wants to make sure that each branch of the team gets all the information they need to promote events in our marketplace. Laura sees her role as supporting her teammates to develop new ideas and marketing to best serve CREW SF. Communications Vice Chair | Kristina Owyoung, Marketing Manager, Charles Pankow Builders, has enjoyed working on the website re-design and serve as the liaison for the Greenbuild 2012 partnership agreement. She will continue to support the design and production of the bookmarks for events, interviews and article writing for The View, social media updates and assistance with ad placement.

She looks forward to finding new ways to keep individual members committed and engaged in CREW SF. Former Communications Chair | Julie Frankel, CPSM, Marketing Manager, Treadwell & Rollo, served as the team lead for two years, recently handing over the reins to Laura. During her term as Chair, Julie recruited new team members, organized agendas, solicited input, and developed new roles as needed to meet the ever-evolving needs of communication for the San Francisco chapter. In her new role, Julie will use her experience to support Laura and the communications team in a variety of capacities.

Miniqué Editor | Lisa Starratt, Business Development, DCI Construction, is taking over for Deborah McCarthy, Senior Property Manager, Harsch Investment Properties, LLC. She will edit the Miniqué e-mail which is sent to CREW SF members twice a month. This mini e-mail alerts members about upcoming CREW and industry events. The role involves a good deal of email exchange with the various committee chairs. Once the information is assembled, it is sent to CREW Network for layout and publication.

The View Editor | Donna Schumacher, Principal, Donna Schumacher Architecture, orchestrates the solicitation and completion of articles from CREW members on a variety of topics for each quarterly issue. She reviews them for content and overall balance before sending them on to the Copy Editor, and then again to the Contents Editor at CREW Network for layout. The newsletter is distributed by email and on the CREW website. A limited number of paper copies are also distributed at CREW luncheons.

The View Copy Editor | Winnie Ward, Partner, Real Estate Practice Management Group, Downey Brand LLP. Winnie joined CREW SF and the Communications Committee a few months ago.

She is now View Copy Editor and will also contribute articles to the newsletter.

The View Writer | Carol Horn, Certified Property Manager, California Real Estate Broker. Carol has contributed articles to the CREW newsletter in past years, and joined the Communications Committee earlier this year. Most recently she assembled an article profiling some of the new CREW members.

Media Partners & Advertising | Ashley Shawlee, Project Manager at Charles Pankow Builders, Ltd. As the Advertising Coordinator, Ashley acts as liaison between CREW’s media partners and committees.

She manages the negotiated contracts to ensure we are maximizing our ability to promote both CREW SF events and CREW SF as an organization. She works to maintain brand consistency among the mix of online and print ads CREW SF runs.

Website | Christine Moy Harmon, LEED AP ID+C, Sustainability and Marketing Manager, GCI General Contractors. Christine recently took over website duties for the communications team. She plans to make sure the site is updated regularly and is a useful resource for members. Christine welcomes any suggestions from members on what they would like to see, and looks forward to making that happen. The outgoing website contacts were Laura and Kristina.

Program Liaison | Lou Ann Bell, GLL Real Estate Partners. Lou Ann recently took over this role from Helene Sautou. Her role is to act as the liaison between the Program Committee and Communications, to be sure programs are promoted on a timely basis.

Helene will support her in this transition.

Board Liaison | Alicia Esterkamp Allbin, Principal and Partner, Pacific Waterfront Partners, LLC. Alicia’s role is to instill and further the mission of CREW within the various communications tasks as managed by the Committee. She notes that the Communications Committee plays a critical role in illustrating CREW SF’s presence within the real estate industry.

Community Liaison | Jennique Mason, Director of Property Management, Cardiff Mason Development Inc. Jennique recently joined CREW SF. As Liaison for Communications, she will represent the initiatives of the Communications Committee and act as a conduit between the various other CREW SF committees, relaying questions and information.

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Mark Your Calendar CREW SF Luncheon Annual Business Meeting and Holiday Luncheon December 12 | 11:30 AM - 1:30 PM San Francisco City Club

Leadership Luncheon Leadership: The Unwritten Rules of Navigating the Workplace January 16 | 11:30 AM - 1:30 PM San Francisco City Club

Evening Networking Champagne and Chocolate Tasting February 13 | 5:00 PM - 7:00 PM Transparent House, Art Gallery

CREW SF Volunteer Day March 1 | 8:00 AM - 4:00 PM Habitat For Humanity

CREW Real Estate Luncheon Panel Discussion on History of San Francisco Development March 13 | 11:30 AM - 1:30 PM San Francisco City Club

Word from our President Valerie Concello, Mohr Partners, Inc. It is with great pleasure and pride that I look back on what we were able to accomplish in 2012. I am always amazed at what a small group can do, but then given that we are mostly women and used to doing the impossible and improbable, I shouldn’t be.

Our Communications Team revamped our web site and the weekly Communiqué, making it fresh, timely, and easy to navigate. Our quarterly magazine, the View, has become an excellent resource for industry information and a source for well researched articles on a variety of topics. The Community Affairs Team had one of the most successful golf events on record and they continued our outreach to college students who want to enter commercial real estate. Our Programs Team outdid themselves in the quality, variety and depth of programs offered. Membership, through their Membership Madness, continues to attract the best and the brightest women and men in commercial real estate to join our ranks and become the next generation of industry leaders. Our Sponsorship Team changed the menu of benefits for sponsors and we have been on an active campaign to find sponsors EVENING NETWORKING that understand and support our mission.

Wednesday, February 13

5:00 pm 7:00 pmthe economy, working to financially rebuild after the economic This year we- mirrored Champagne and Chocolate recession that affected our industry, establishing the policies and procedures that will Tasting provide the framework for the next five years. In 2013 CREW San Francisco will be charting the strategic plan for CREW. We will be looking at our purpose, mission, and core values, and setting the direction for the next five years. It is a rapidly changing world, technologically driven, and one in which we will play an integral part.

I will be forever grateful for the opportunity that I was given to serve as the President for 2012. My goal at the beginning was to leave CREW SF a little bit better for my having been involved. Thanks to the effort of the Board members, Team Leaders, and the countless Team and Program members who gave tirelessly of their time and effort, we have succeeded.

Member successes Jean L. Bertrand has achieved the honor of San Francisco Litigation – Real Estate “Lawyer of the Year” by Best Lawyers in America 2013 edition. Ms. Bertrand is a partner in the Litigation and Product Liability Groups in Schiff Hardin’s San Francisco office. She practices primarily in the areas of commercial litigation, real estate and toxic torts. As well as trial and appellate experience, she also has experience administering complex litigation.

In June 2012, Ms. Bertrand was inducted as a fellow of the Litigation Council of America. She has been named to Northern California Super Lawyers in the cat-

egories of: Top 50 Women Lawyers; civil litigation; and class action – mass torts.

She is “AV” rated by Martindale-Hubbell and is a member of the American College of Mortgage Attorneys.

“Lawyers of the Year” are chosen annually based on high peer review ratings received during Best Lawyers peer-review assessments conducted with thousands of leading lawyers. Only one lawyer in each practice area and designated metropolitan area is honored as the “Lawyer of the Year.” This designation displays the high level of respect a lawyer has earned among other leading lawyers in the same communities and the same practice areas for their talents, their professionalism and their integrity.

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A WORD FROM OUR SPONSOR AND THAT WORD IS...

2012 SPONSORS gold

FORESIGHT

Over 100 years of building has taught us countless lessons, but most importantly, it’s taught us to have foresight. We make it a priority to exercise precision planning, maintain an adaptive process, and cultivate a proactive partnership. The combination of these elements gives us foresight, which is an invaluable tool for successfully completing projects.

Silver

Hathaway Dinwiddie has built some of the most iconic and utilized structures in California over the past century. Our experience, workmanship, collaboration and pride are evident in every element of the projects we’ve completed. From historic cathedrals to cutting-edge research facilities, Hathaway Dinwiddie projects have become mainstays of urban, educational, business, and industrial landscapes.

We firmly believe in looking ahead, not looking back. We plan, we adapt, and we’re proactive. This forward-thinking philosophy drives every client relationship…large, small and everything in between. With a hundred years of experience in play, we bring deep expertise and innovative technologies to each project. However, we refuse to stop there. From the moment we engage, we collaborate and think ahead. Our goal is to find the best, safest, and most efficient, effective and visually striking solutions for your needs and building environment.

MEDIA

Showcase Your Company Positively impact our industry’s growth and vitality while taking advantage of opportunities to increase your organization’s visibility in all areas of commercial real estate.

View Our Sponsorship Options at www.crewsf.org

You learn a lot over a hundred years; how to collaborate, adapt, plan, and execute.

You also learn how to innovate and constantly move forward. While we celebrate our century in business, there’s no laurel resting here. Instead, there’s an energy in our hallways and worksites that embodies our entire team. We’re always on the hunt for ways to blend our deep experience with the most current technologies and techniques.

All of this is to ensure that when you partner with Hathaway Dinwiddie, you receive the full benefit of the hundred years behind us… and the anticipation of all that lies ahead.

The CREW SF Communications Team is looking for: •

Points of VIEW writers: Attend January 16, luncheon and let us know what you think.

•

CREW Connection stories: job leads, collaborations, referrals

All submissions are subject to editing for clarity and brevity, unless otherwise noted. ©2012 CREW SF Please send all ideas and articles to The View editorial staff at news@crewsf.org.

THe view editorial staff: Editor Donna Schumacher Editorial Review Winnifred Ward Amy Teutemacher Contributers Don Ballantyne Lizzie Blaisdell Valerie Concello Angie Davenport Carol Horn Michelle Jones Lada Kocherovky Samantha Low Jennique Mason Pamela Salas Winnifred Ward

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Hundreds of professionals with a limitless supply of talent, motivation, and spirit ready to make it happen.

Are you ready?

JOIN

T O D AY

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