Michael Schmidt

What I like to do on the weekend: NASCAR, horse races, beer gardens, the Outer Banks, farmers markets, fishing, bull riding, UVA football, cigars, porches/balconies/rooftops Two aspects of planning that interest me most: 1. How a good strategy can be directed inwards to foster new ways of doing business that create stronger relationships between brand and consumer 2. How strategic and media planning can work together to create surprising and additive interactions for people