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horror movie or to experiment with new typeface to make a layout that much more unnerving for the viewer.

One final fun comparison: Here, I wanted to show a bit of a genre shift in the iconic monster we all know and love: Godzilla. Originally, Godzilla was marketed as a horror movie, but in recent years we associate him more with action and epic battles, which are reflected in the posters from 1954 and 2014. The poster from 1954 reflects the dynamic and experimental type seen at the time, as well as taking on an almost action like layout, as seen in posters like Invasion of Body Snatchers and The Blob. 2014, however, leans on a gritty layout with a darker color scheme and simple type. The images are at a distance, making the viewer feel like they are watching a tragedy, or national disaster unfold before them. Both, however, embody the fear and destruction Godzilla is known to bring with him.

(Godzilla, 1954)