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Research

OUTDOOR ADVERTISEMENTS

I wanted these outdoor advertisements to transform the reader into a peaceful state of mind. Since Stargazer Cruises is for adults only, I wanted these advertisements to express it in a fun way. This image is of the waves behind the ship as it sails across the sea. I wanted to play off of this motion with “leave your worries behind” to go with the forward movement of the ship.

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FINAL

After much feedback, I decided to change the image to make the text pop more because it was getting lost in the first iterations. I am very glad I changed the image because this image evokes more tranquility than the previous image.

SOCIAL MEDIA

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