Logo Development

Creating this logo took a lot longer than I thought because I was having trouble creating a logo that would work. I wanted to incorporate the star shape with a simple way. The sharp lines of the star mixed with the fluid motion of the wave made it difficult to find an effective way to combine the two.

FINAL LOGO

After coming up with several concepts for the logo, I finally combined two of my initial ideas to create the final logo. I am very happy with how it turned out because of the simplicity and effectiveness it evokes.

TYPOGRAPHY

After coming up with several concepts for the logo, I finally combined two of my initial ideas to create the final logo. I am very happy with how it turned out because of the simplicity and effectiveness it evokes.

Stargazer Cruises Stargazer Cruises Stargazer Cruises

Stargazer Cruises

FINAL

These are the final choices for typography. In previous branding projects, I have always stuck with one typeface. I wanted to try two typefaces for this project to make it more challenging for myself. The two typefaces are Charter (left) and Aller (right).

Stargazer Cruises

Welcome Aboard!

COLOR

From the very beginning, I knew I wanted to have green color palette because most of the cruise lines I found during my research had blue as one of their primary colors. I wanted to make sure my cruise line used distinct colors to stand out among the rest.

During the initial development process, I was trying to develop a pattern that could be used across all of the items to help the coherency, however the pattern ended up not working.