Ask education brochure 2016 by Alina Radusin

2016 ASK Education always moving [you] forward

CONTENTS

ASK Academy

ASK Education

08 Ambassadors 16

ASK Education Categories

18 Consultation 38 Creativity 48

Essential Looks

Essential Skills

66 Business 76

Ask Education

Shaping Futures

How To Book A Seminar

Always moving [you] forward 3 Schwarzkopf Professional

ASK Education Programme 2016

Discover your local Schwarzkopf Professional Academy

With nearly 80 ASK International Academies and Studios around the world, we’re able to provide you with the most convenient, inspiring and motivational education in town!

Education is the key to success!

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We have all the tools, experience and experts on hand to help you and your team make a real difference to your salon’s success!

Hairdressing and fashion have been entwined for generations but social media has heightened the speed at which both are evolving! The question is, are you ready to adapt and deliver the latest colours, cuts and styles to you clients?

The term ‘Fast Fashion’ has been replaced with ‘Instantaneous Instagram.’ Within seconds of a celebrity revealing a new look, the entire world knows about it and wants us to recreate it. The same goes for catwalk fashions. Whilst most industries would be fazed by this high speed change in direction, our industry’s belief in continuous education, at all levels of our business, means we’re ready and waiting! The same applies to Schwarzkopf Professional’s new 2016 Education Programme. Tailored for specific skill sets, we ensure all your team members are educated in a fun and inspiring culture of creativity and style. And our business-based courses are ideally suited for salons wanting to enhance profit levels and expand their business horizons.

Together, we can unlock your potential and help shape your future!

Your team can also access our up-to-the-minute blogs, apps and social media accounts 24/7 to learn the hottest fashion trends and celebrity styles! Let’s move forward and develop your next career step together.

Academy Address

Academy Tel:

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Simon Ellis Corporate Vice President Professional Partner Services

Academy Email:

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Apps Gallery

Education at your fingertips!

Download our amazing Apps

ASK Academy App

Expand your knowledge and develop your skills 24/7 with Schwarzkopf Professional’s vast array of Apps, blogs and online videos!

• Find your Academy • Explore our seminars • Send a booking request • Receive the latest updates • Meet your team

Whether you’re at home, on the train or simply between clients, you can quickly download all our latest tips, advice and ideas via your smart phone, tablet or computer! Learning has never been so easy!

ASK Education Blog Have you visited our blog yet? We discuss everything from client retention and scalp analysis to advice on holding the perfect photo shoot! The blogs are really informative, quick and easy to read plus many contain videos with brilliant handson advice!

Hair Expert App

Essential Looks App

House of Colour App

• Online client consultation for hair/scalp • Personalised product prescription • Consumer-friendly product advice • Product videos • Create a ‘product history’ for each client

• Latest trends displayed on your iPad • 3 NEW Essential Looks trend directions • Includes NEW cut & colour techniques • 360˚ cut, colour and style consultation • Latest news from the catwalk

• Developed by colourists for colourists • Detailed client consultation • Suggests the perfect formula for each client • Create an online client history • Quick access to Essential Looks

What you are waiting for? Simply visit www.schwarzkopf-professional.com and select the Education tab.

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Learn from the very best

Ambassadors Schwarzkopf Professionalâ&#x20AC;&#x2122;s team of Global and National Ambassadors are guaranteed to inspire, motivate and energise you! Each one has a wealth of knowledge, experience and practical skills that will help you in all aspects of your hairdressing career.

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GLOBAL Ambassador

TylerJohnston

LesleyJennison

GlobalAmbassador

As one of the hair industryâ&#x20AC;&#x2122;s most soughtafter session stylists, Tyler is always in great demand and continues to create stunning seasonal hair collections as well as working on TV commercials, music videos and shoots with international fashion magazines.

Having started her colour career at Vidal Sassoon, Lesley has spent the past 18 years travelling the world working on fashion shows for the likes of John Richmond, Raf Simons and Alexander McQueen.

He has an impressive list of celebrity clients which include David and Victoria Beckham, Cate Blanchett and Lily Allen.

Lesley is a world renowned educator and is still based in London where she tends to the colour of a high profile clientele including Gwyneth Paltrow and Elle Macpherson.

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GLOBAL Ambassador

RichardAshforth

GLOBAL Ambassador

Antony Whitake

StylingAmbassador

BusinessAmbassador

Internationally renowned for his directional, forward thinking ideas, Richard has worked with the international fashion elite from David Bailey and Peter Lindbergh to American Vogue, Tatler and ID.

A multi award-winning hairdresser, businessman, educator, author and motivator, Antony Whitaker has been at the cutting-edge of hairdressing and business education for over three decades.

His glittering career also boasts an array of celebrities and nearly 20 years of creative direction and education at Vidal Sassoon and 10 years as the founder of Saco salons and academies.

His past accolades include ‘Australian Hairdresser of the Year’ and ‘Grand Trophy of the Professional Press Association’ as well as numerous industry awards in marketing, salon design, photography and education.

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NATIONAL Ambassador

MichaelSmith

LauraJones

PARTNER COLORIST WINNER 2015

PLACEHOLDER

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PARTNER COLORIST WINNER 2015

PLACEHOLDER

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Inspiring education always moving [you] forward

Focused on your key needs

Everyone’s skill level is different, so we’ve devised our courses to suit various skill levels. And don’t forget, your knowledge in one of our categories may be classed as Expert whilst in another you may be Essential. So, pick the skill level that best suits you, then work your way up the education ladder.

Discovering the right Schwarzkopf Professional education course for you or your colleagues has never been easier! Simply decide which skills you want to perfect. We’ve split them into five colour-coded categories ranging from Business to Essential Skills.

Business Maximise and exploit your full business potential

Courses designed to meet every professional need

Essential Skills Improve your everyday skill set and knowledge at every level

TOP Imagination is your only limit

Consultation Develop commercial in-salon services to maximise revenue

EXPERT Develop your creative potential

ADVANCED Product knowledge and skills to improve your in-salon service level

Essential Looks

Creativity

Break the rules and push the boundaries to create tomorrow’s trends

Enhance your technical skills, vision and unleash your creative potential

ESSENTIAL Will raise your day-to-day professional standards

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C O N S U L T A T I O N $

Consultation

S T Y L E

Excellent customer service can really enhance your salonâ&#x20AC;&#x2122;s reputation and grow your business! So take a fresh look at your salonâ&#x20AC;&#x2122;s consultation and diagnosis skills and ensure your team can offer bespoke treatments, services and home care regimes to make your clients feel extra special.

C A R E

C O L O U R

Happy clients are repeat clients!

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COLOUR DECODED: Fit For Colour

COLOUR DECODED: Blonde on Blonde - Level 1

COLOUR DECODED: SpeedDate Colour

A brilliant introduction to Schwarzkopf Professional’s IGORA portfolio. You’ll discover how to use our shade charts and we’ll explain how depth and tone can be used to create desired colour choices your clients will adore!

This is the perfect introduction to blondes! We cover every blonde avenue, from subtle highlights to full head bleaching. Find out how new Fibreplex allows you to deliver intense blonde results while minimising the effect on hair quality so you’ll be able to confidently recommend the best blonding products to all your blonde-loving clients!

This seminar will ensure you and your clients can successfully work with IGORA Color 10 - the first professional permanent colour in just 10 minutes! Grow your revenue through new services, quick techniques and amazing results without compromise.

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COLOUR DECODED: Colour Consultation

COLOUR DECODED: Ammonia-free colour decoded

COLOUR DECODED: Blonde on Blonde - Level 2

Upgrade your salon services and boost client satisfaction with the help of Schwarzkopf Professional’s leading colour experts. They’ll focus on the entire salon journey with special emphasis on providing a personalised colour consultation and raising the average client’s spend on in-salon services.

Take ammonia-free colour to a new level with Essensity’s specialised colour techniques and applications. Discover the brand’s sustainable Free-From philosphy inspired by natural textures. You’ll also be able to offer personalised maintenance advice to prolong Essensity’s superior colour results.

This seminar is packed full of demos and hands-on sessions to help you understand blonde theory in greater depth. Discover tips and tricks & do’s and don’ts to ensure you’re an expert in everything from blonde conversions to corrections.

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COLOUR DECODED: Colour Expert

COLOUR DECODED: Colour Correction

This intensive & challenging course covers everything from natural pigmentation and coarse, porous hair to full colour correction and lengthening the life of fragile colours. A fundamental knowledge of colour and Schwarzkopf Professional’s products is essential.

Wish you could take on any colour correction challenge without fear or trepidation? This confidence boosting seminar covers a range of technically challenging correction processes, such as rebalancing ash, red or gold tones, to ensure you make well-informed decisions using the correct Schwarzkopf Professional colour products.

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2 days

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Join us and experience the best gold standard in colour education. The Royal Master Academy is innovative in its holistic approach to acquiring colour knowledge. You’ll become absorbed in the IGORA Royal system, from the philosophy, interpretation and selection of the right shades, through to advanced application & the latest creative techniques.

C O L O U R

COLOUR DECODED: Royal Master Academy

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12 days

£XXX

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Our experts will take you on a colour journey to inspire and challenge you to further grow your colour business.

C A R E

You’ll receive practical coaching and hands-on experience with Schwarzkopf Professional’s leading colour experts to help you translate the hottest fashion trends into wearable styles that suit each client’s appearance, personality and lifestyle.

COLOUR DECODED SPECIAL: Nude & Naturals

COLOUR DECODED SPECIAL: ColorWorx

COLOUR DECODED SPECIAL: Red Revolution

Even the most conservative of clients will want to embrace the new trend for minimalistic nude tones with a dash of fashion. Become a trend leader for this commercial yet sophisticated colour service which also features new colouring techniques.

This course teaches you how to break the rules! Using IGORA new ColorWorx, you’ll be creating intensely bold, ultra-versatile colour combinations of bright blues and smoldering reds alongside burnt orange and fresh greens! Upgrade your creative palette and find out how easily ColorWorx can increase your client’s colour options.

There’ll be no stopping you on this course as we give you the green light to create intense, long-lasting reds that dazzle. A series of live demos will reveal exciting new colour techniques that combine an array of rich, vibrant and shiny shades of red.

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C O N S U L T A T I O N A full day dedicated to the needs of MATURE clients. As the authority in aging hair we’ll provide consultation advice; teach you specialist services; and introduce you to the latest colour and care products designed especially for mature hair. The day concludes with a practical session using models. It’s the perfect way to practice your new skills and knowledge before returning to your salon. Duration

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C A R E

TURNING SILVER INTO GOLD: Baby Boomer Buzz

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C O L O U R

Become a BC Hair Care Specialist and clients will soon be turning to you for tailored hair care advice. You’ll learn all about the products and be able to quickly and confidently prescribe the perfect salon solution and home hair care regime for each of your clients. Duration

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THE CARE ZONE: BC Hair Perfection At Home Learn how to create an attractive and inspiring retail arena that encourages clients to shop with confidence. It’s also a great way to attract new clients and boost your retail sales.

There’s an art to giving sensational head massages and you’ll have mastered it by the end of this seminar! As well as putting a smile on your clients’ faces, massage can also improve the health and wellbeing of hair and scalp as well as enhancing and intensifying the effect of a recommended product or regime.

We’ll cover everything from client consultation and product prescription to the importance of retail merchandising. Duration

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THE CARE ZONE: BC Massage

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THE CARE ZONE: BC Hair Therapist

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C O L O U R

C O N S U L T A T I O N

MADE TO CREATE: Discover OSiS Enter the OSiS world of creativity and the unlimited styling possibilities that lie ahead of you and your clients. You’ll leave feeling invigorated, inspired and fully trained in client consultations & product recommendation. This is the perfect introduction to find out which products might complement your client’s look when re-creating the style at home. Duration

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½ a day or in-salon introduction

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MADE TO CREATE: Finish’It

MADE TO CREATE: Session Secrets

CURLS UNRAVELLED: Form & Smooth

Take your styling knowhow to the next level with this hands-on course for jaw-dropping results! Focusing on hair design and architecture, our very own masters of styling will reveal looks and product combinations you’d never imagined possible! It’s the go-to course for those wanting to reinvent the style rule book!

Get behind the scenes access to our session stylists and learn how they create runway and editorial hair. These salon-transferable skills are the perfect way to give you a creative edge and impress your clients with inspiring and creative results. A team of session experts will open their photographic toolbox and share their personal secrets on how to create “red-carpet celebrity” hair.

This seminar celebrates everything there is to know about curls. From how to deliver the consultation to deciding which Re-form treatment to use. We’ll cover all curl types from the classic ‘bold and beautiful’ to the ‘quick and fashionable’ beach wave, including keratin treatments to tame natural curls.

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C R E A T I V I T Y

The best hairdressers

Creativity

C U T

Get today’s hottest ideas and tomorrow’s creative skills! With hints and tips on cut, colour, styling and finishing, our trainers guarantee you’ll have all the latest practical skills and new things at your fingertips!

C O L O U R

S T Y L E

never stop learning!

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C R E A T I V I T Y

MADE TO CREATE: OSiS Style Academy

• Style Me Right (Face and head shapes) • Blow Me Up (Volume) • Smooth Me Down (Smooth & glaze) • Twist Me Around (Curls) • Rough Me Up (Textures - Crimping & avant-garde)

This long-term creative programme will inspire and challenge you to break your individual boundaries and create the hottest fashion trends. We start by checking your basic core skills, such as blow-drying, before mastering avant-garde styling techniques, Up Do’s, braiding and even barbering to ensure you can offer the hottest trends to all customers.

By Male Ambassador XXXXXXX • Groom Me Barber (Men)

By Long Hair Ambassador XXXXXXX • Tuck Me In (Braiding skills) • Pin Me Up (Up do’s)

To top off the sequence, you’ll participate in a photoshoot to capture your editorial talent and showcase your expertise via social media.

10 days

£XXX

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By Global Ambassador Richard Ashforth • Make Me Create (Trend defining & mood-boards) • Capture Me Right (Photo shoot)

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C U T

Investment

C O L O U R

By OSiS Styling Ambassador XXXXXXX

To become the most wanted stylist in town you need to learn from the very best. That’s why the OSiS Style Academy is headed-up by our own Masters of Styling who will share all their hair design and professional skills with you.

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Add name locally

C R E A T I V I T Y

COLOUR BUZZ: Freehand Colouring Techniques

S T Y L E

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C U T

This one day course is dedicated to colour trends such as Ombre, Blondre and Ronze (Red & Bronze). We will teach you all there is to know about these salon-friendly freehand techniques from innovative “face framing” to classic “ballayage” placements. They are super salon-friendly and your clients will love them so much they’ll be coming back again and again!

C O L O U R

Create an instant buzz in your salon by offering the biggest freehand colouring techniques around!

C R E A T I V I T Y S T Y L E

TALL AND HANDSOME: Barber Buzz Placeholder for local ambassador

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C O L O U R

Attract more men to your salon with this inspirational Look & Learn seminar. You’ll be able to deliver the perfect male consultation, offer the latest cutting & styling techniques and benefit from the ever-growing retail market with Schwarzkopf Professional’s 3DMen.

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Sample Course Details

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L O O K S E S S E N T I A L

Tomorrowâ&#x20AC;&#x2122;s hair trends â&#x20AC;&#x201C;

Essential Looks

H A N D S - O N

The fashion world never stands still and nor should you! Learn how to capture the latest runway trends and transform them into fashionable salon-friendly wearable looks.

L O O K & L E A R N

E V E N T

available today!

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L O O K S E S S E N T I A L E V E N T

Essential Looks Trend Event

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H A N D S - O N

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L O O K & L E A R N

Be the first to know next season’s hot hair trends! We’ll reveal the latest fashion & style reports, working with a stylist and make-up artist, we’ll recreate all model looks from our new Essential Looks collection. Style doesn’t get hotter than this!

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Essential Looks Look & Learn

Essential Looks Hands-on

Essential Looks Salon Training Cut or Colour

Get up close and personal with leading session stylist as they discuss the latest catwalk shows from Paris, Milan, London and New York. Having watched the live demonstrations you’ll be able to recreate the key seasonal trends, cuts and colours in your own salon!

We reveal the latest catwalk-inspired Essential Looks collection before inviting you to recreate the looks yourself! We’ll be on-hand with lots of tips and guidance to ensure you return to the salon floor even more fashion-focused than before and able deliver trend-based looks that your clients will adore.

Bring Essential Looks into the heart of your salon. A Schwarzkopf Professional Ambassador will deliver inspirational cut or colour training guaranteed to create a real buzz amongst your salon team!

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£XXX

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E V E N T

L O O K & L E A R N

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L O O K S E S S E N T I A L E V E N T

LIGHTS-CAMERA-ACTION: My Collection

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H A N D S - O N

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2 days

L O O K & L E A R N

Create your own photo collection with the team behind Schwarzkopf Professional’s Essential Looks seasonal trend and style books. Whether you plan to print the images or hang them on your salon wall, they’ll advise you on choosing the right model, make-up artist and stylist to all the do’s and don’ts when it comes to working with a professional photographer!

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Essential Skills

C O L O U R S T Y L E

The key to being a great haidresser or colourist is understanding the building blocks to having a passion to learn! Let us teach you the basics and enhance your creative knowledge and technical skills.

E S S E N T I A L

S K I L L S $

C U T

Learn the rules like a pro, so you can break them like an artist!

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Essential Skills - Cut

Essential Skills - Colour

Essential Skills - Cut & Colour

By the end of this seminar you will be an expert in outline, layers and graduation. We’ll showcase essential cutting techniques that have been especially designed to help you fill the gap between basic and creative hair cutting.

This inspiring course covers five key colour modules - Uniform, Multitone, Effect, Placement and Graduation. Plus, you’ll learn essential colouring techniques designed to fill the gap between basic and creative hair colour.

An introductory course designed for those new to the industry or who simply want to touch-up their basic skills. Enjoy a series of demonstrations before getting hands-on guidance to create your own perfectly finished cut & colour.

Duration

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2 x 3 days

£XXX

2 x 3 days

£XXX

2 x 3 days

£XXX

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S T Y L E

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C O L O U R

C U T

58 Schwarzkopf Professional

59 ASK Education Programme 2016

Schwarzkopf Professional

ASK Education Programme 2016

S K I L L S E S S E N T I A L

Essential Skills - Styling

Essential Skills - Dressing

Want to know the latest styling secrets? Well this is the course for you! We’ll show you how to achieve the best blow-dry in town and share tips on how to master the hottest looks from the modern bun to the latest trend-setting chignons.

Want to create a beautiful updo that’s the talk of the salon? This course starts with essential dressing techniques and teaches you the necessary skills needed to create truly outstanding results. We even walk you down the aisle of wedding hair to ensure you can say ‘I do’ sumptuous bridal!

Duration

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3 x 2 days

£XXX Dates

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£XXX

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Sample address 1 Sample address 2 Sample address 3 Sample Town Sample City Sample Postcode

Duration

3 x 2 days

C O L O U R

C U T

60 Schwarzkopf Professional

61 ASK Education Programme 2016

Schwarzkopf Professional

ASK Education Programme 2016

Sample Course Details

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X day

£XXX

X day

£XXX

X day

£XXX

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62 Schwarzkopf Professional

63 ASK Education Programme 2016

Schwarzkopf Professional

ASK Education Programme 2016

S K I L L S E S S E N T I A L C O L O U R

Sample Course Details

Duration

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X day

ÂŁXXX

C U T

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64 Schwarzkopf Professional

65 ASK Education Programme 2016

Schwarzkopf Professional

ASK Education Programme 2016

Business A successful salon needs more than just great hairdressing skills. So enhance your business skills and learn everything there is to know about team building, staff retention, financial management, marketing strategies and client insights.

S P E C I A L I S T

B U S I N E S S $

S E R V I C E S

To get ahead in hair, you need a head for business

D I G I T A L

Salon success has never been easier!

66 Schwarzkopf Professional

67 ASK Education Programme 2016

Schwarzkopf Professional

ASK Education Programme 2016

B U S I N E S S S P E C I A L I S T

GROW YOUR COMMUNITY

S E R V I C E S

This is a unique opportunity to GROW (Goal, Reality, Options, Way forward) your business in specific key areas within a community of like-minded salon owners or managers. The course comprises 4 x 1 day specialist seminars held over several months. You will then oversee the introduction of each G.R.O.W arena into your salon and enroll other members of staff to grow with you.

1. G.R.O.W to Super Stylist 2. G.R.O.W to Super Team 3. G.R.O.W to Super Salon

D I G I T A L

4. G.R.O.W to Super Success At the end of the programme, youâ&#x20AC;&#x2122;ll be a part of a mini community of like-minded salons who can offer support, share successes and guarantee a long-term sustainable implementation of all course materials.

68 Schwarzkopf Professional

69 ASK Education Programme 2016

Schwarzkopf Professional

ASK Education Programme 2016

B U S I N E S S

Grow My Colour Business

Grow My Retail Business

Transform your colour business and increase your salon’s profit potential! We’ll give you all the industry tips & tricks to help build your revenue from ‘quick’ services to more detailed colour placements, as well ideas to ensure clients return on a regular basis. A brilliant seminar that can instantly build your existing colour business!

Get the most out of your retail products financially. We’ll focus on consultation, merchandising and methods to increase sales from reaching new customers to answering specific client needs. Everything you need to boost your retail potential.

Duration

Investment

1 or 2 day

£XXX Dates

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70 Schwarzkopf Professional

Investment

1 or 2 day

£XXX

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71 ASK Education Programme 2016

S P E C I A L I S T

S E R V I C E S

Schwarzkopf Professional

ASK Education Programme 2016

B U S I N E S S S P E C I A L I S T

GROW Your Business @High Speed #digital

S E R V I C E S

Social media, digital tools, consumer communities and online booking systems are entering our industry at high speed and influencing your salon’s potential growth. Embracing the digital revolution is the perfect way to boost your salon’s business and help shape client’s behavior and spend.

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1 day

£XXX

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D I G I T A L

Our digital experts will share all there is to know and help you focus on areas that can influence your salon’s future success. We’ll cover everything from gaining new clients via special offers, to relationship building with current clients or fashion-oriented push notifications. It’s the perfect way to ensure your salon stands out from the crowd for all the right reasons.

72 Schwarzkopf Professional

73 ASK Education Programme 2016

Schwarzkopf Professional

ASK Education Programme 2016

Sample Course Details

Investment

Duration

Investment

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£XXX

1 day

£XXX

1 day

£XXX

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Sample address 1 Sample address 2 Sample address 3 Sample Town Sample City Sample Postcode

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Sample address 1 Sample address 2 Sample address 3 Sample Town Sample City Sample Postcode

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Sample address 1 Sample address 2 Sample address 3 Sample Town Sample City Sample Postcode

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D I G I T A L

Duration

X day

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S E R V I C E S

74 Schwarzkopf Professional

75 ASK Education Programme 2016

Schwarzkopf Professional

ASK Education Programme 2016

ASK Education We strive to be the perfect partner for every Schwarzkopf Professional hairdresser. Which is why we offer key clients an in-salon training programme tailored to their own specific needs*. Courses vary from salon-to-salon but could include any of the following: • Refresher session on all Schwarzkopf Professional core products • In-salon colour training • Review of the coming season’s colour trends • In-depth look at the latest style innovations • Delivering successful in-salon client consultations • How to create & sell winning home haircare regimes *Contact you local Academy or Sales Representative for more details.

On your salon’s doorstep!

76 Schwarzkopf Professional

77 ASK Education Programme 2016

Schwarzkopf Professional

ASK Education Programme 2016

Education can make a real difference

Schwarzkopf Professional’s ASK Education has a unique ability of captivating, inspiring and motivating those with a passion for hairdressing. But for some, it can prove to be a real lifeline and the first step towards a professional career. That’s why Schwarzkopf Professional set-up its own social initiative called Shaping Futures. Working alongside SOS Children’s Villages and other non-profit organisations, more than 200 Schwarzkopf Professional volunteers have helped train more than 1200 disadvantaged young adults in 25 countries. They are equipped with all the necessary skills and support to improve their lives via the power of hairdressing. Join our many Schwarzkopf Professional volunteers or make a donation to help shape a future?

Help us shape a future Make a donation

Remittee:

Fritz Henkel Foundation

Bank:

Degussa Bank,

Frankfurt am Main Germany

always moving [our industry] forward

IBAN:

DE 87 5001 0700 0003 9051 64

BIC:

DEGUDEFFXXX

Reference:

Shaping Futures

Find out more: www.schwarzkopf-professional.com /shaping_futures

78 Schwarzkopf Professional

79 ASK Education Programme 2016

Schwarzkopf Professional

ASK Education Programme 2016

How to book a seminar Select the course/s and phone or email your local ASK Academy on: xxxx xxxx xxxx Or send a booking request via our ASK Academy App.

For all the latest news and course details please refer to the ASK Academy App

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