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Project

Week 07

I started to focus on the logic and rules in the NFT world. I did research about the the development of NFT.

Mentally

The key to make it valuable is to use "Repetitive Subject" and "Random Variate".

Andy Warhol, "You know the president drinks Coca-Cola, Elizabeth Taylor drinks Coca-Cola, and you think about it, you can drink Coca-Cola too. Coke is coke, and no amount of money can buy you a better coke than that bum on the corner has. All cokes are the same. Elizabeth Taylor knows it, presidents know it, hobos know it, you know it."

"If everyone in this era, rich and poor, is drinking Coke, eating McDonald's, using iphones and tapping Tiktok, just like the cans standing side by side in the painting, then what makes you different and let you enjoy the spotlight, even for 15 minutes?"

Even though we're legally equal, there's a variable in me that's scarcer than yours, and I create an artificial inequality.

Although human artistic creation originally contains the factor of "repetition", most of them are "theme repetition". For example, medieval artists, many of whom painted Jesus and the Virgin. But Andy Warhol's repetition is a very straightforward "image repetition." This is the kind of repetition that only a machine can produce.

Week 08

Bored Apes

To put it simply, when a person buys the NFT of the Bored Ape, he or she is not only buying a piece of work, he or she is also getting a ticket to a vibrant club and the full commercial rights to his or her monkey's IP. "Yuga Labs LLC grants you an unlimited worldwide license to use, reproduce and display the artwork you purchase, as well as to create derivative works based on the artwork (' for commercial use ')."

This means that when a person buys a work, they can use the image on the NFT for use in any commercial scenario, and can do external licensing, secondary creation, etc. Although each monkey image is unique, everyone is in the same community, sharing a large underlying IP. The consumer is no longer the consumer, but the participant, the owner. For most cultural brands, Supreme, Marvel, pop music, the free flow of intellectual property is not allowed. The boring apes, by contrast, see their openness as an asset. Anything people create with apes will make the brand grow.

Till now, I make sure my aim is to create a series productions based on virtual avatars and digital spatial design.

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