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2017

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Marketing

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Marketing eBook Collection The Marketing eBook Collection includes titles from renowned scholars, drawn from leading organisations such as The Kellogg School of Management at Northwestern University (USA), MIT Sloan School of Management (USA) and Babson College (USA). Key topics covered include, product innovation, buyer behaviour, entrepreneurship, consumer culture theory and marketing research.

Key Titles Review of Marketing Research This leading series is one of the top textbooks in the field of marketing. It provides current, state-of-the-art articles by the marketing field’s leading researchers & academics.

Series editor Naresh K. Malhotra is a prolific publisher of cutting-edge research in the field’s top journals and a former president of the Academy of Marketing. The series also includes contributions from Philip Kotler, Distinguished Professor and one of the world’s leading marketing scholars.

Advances in International Marketing For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics.

The work of founding editor-in-chief, Professor S. Tamer Cavusgil, is among the most cited contributions in international business.

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Research in Consumer Behaviour The series covers a range of topics employing both quantitative and qualitative research methods. These topics range from advertising effects and brand meanings to materialism and consumer culture.

Influential series editor, Russell W Belk, is one of the most prolific contemporary consumer behavior and marketing scholars. He is currently a Distinguished Research Professor and the Kraft Foods Canada Chair in Marketing at Schulich School of Business, York University, Toronto.

1991 - 2015

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