SCION PRESENTS
The Big Idea. AN ARTISTIC VISION ON HOW TO ACHIEVE IT OR ITS SINE QUA NON REPRESENTATION.
AN EXHIBITION CURATED BY MR. L’AGENT LOS ANGELES . 2011
“The Search for The Big Idea : To solve a specific communications problem with words and images that catch people’s eyes, penetrate their minds, warm their hearts , and cause them to act. The ethos of my life has been the passionate belief that creativity can solve almost any problem - The Big Idea, the defeat of habit by originality, overcomes everything.” George Lois
Introduction Paris based creative agency Monsieur L’Agent are pleased to present “The Big Idea”, their first group exhibition featuring 14 international artists. Agency founders Alexis Le-Tan and Romuald Stivine asked the participating artists to respond to George Lois’ concept of The Big Idea. Each artist was given a billboard from which to formulate their response. The result is an exhibition that bears testament to Lois’ enduring influence and artistic vision. Responding to this simple brief, however, the artists have gone beyond a re-interpretation of a single concept, revealing a diverse set of personal styles and approaches.
ANAMORPHEE
ANDY REMENTER
CHECK MORRIS
//DIY
DOUGLAS LEE
EMILY FORGOT
HONET
ILL-STUDIO
LA BOCA
LESLIE DAVID
MARIO HUGO
MATHIAS SCHWEIZER
SANGHON KIM
SO-ME
Scion presents THE BIG IDEA An exhibition curated by MONSIEUR L’AGENT For further information : contact @ monsieurlagent.com www.monsieurlagent.com Catalogue published in occasion of the exhibition THE BIG IDEA at the SCION Installation in Los Angeles, CA. June 25 - July 16, 2011 SCION Installation L.A. 3521 Helms Ave. (at National) . Culver City, CA Gallery Phone: 310.815.8840 www.scion.com/space
Featuring :
ANAMORPHEE ANDY REMENTER CHECK MORRIS //DIY DOUGLAS LEE EMILY FORGOT HONET ILL-STUDIO LA BOCA LESLIE DAVID MARIO HUGO MATHIAS SCHWEIZER SANGHON KIM SO-ME