AMR Week Projcet

AMR Week Project

BY: IVSA KFS

It's a well -known fact that if you want to make a change, you should always start at by planting andirrigating the roots. For this year’s AMR week, our IVSA team in Kafr El

on both online and offline levels.

- ONline Campaign -

Our social media accounts covered the AMR week with awareness posts along our offline run with a reach of more than 7000.

- Offline Campaign -

Since the wrong usage of antibiotics is imbedded deep in our culture and life, we decided to reachout for all the ages and different sections of people. We wanted to provide all the information that theymight need to correct our wrong concepts.

❖ We started on the 14 of November with the young generation in a school campaign where we usedinteractive and fun ways to simplify the issue. We acted out a short play using puppets to illustratethe antimicrobial mechanism for the elementary students in Hoda Shaa'rawy schools in Kafr ElSheikh. The students' reaction was great and very promising. So we didn't only educate the familiesof now, but we also helped change the view for the future.

❖ On the 15 of November we launcheda s t r e et c a m p a ig n w h er e wedistributed 500 AMR awarenessflyers in the Khalifa St. of Kafr El-Sheikh.

❖ On the 16 of November we interviewed the owner of Khedr Labs in Kafr El-Sheikh, Dr.Mohammed Khedr where our SCoVE members discussed with him the bacterial cultures andsensitivity tests importance in the AMR move.