Table of Contents
3........ 3........ 4........ 5........ 6........ 7........ 8........ 9........ 10...... 10...... 11...... 12......
Mission Statement Attributes Primary Logo Secondary Logos Primary Logo Color Secondary Logos Color Grid Diagram Clear Space/ Minimum Size Corporate Typefaces Color Guidelines Correct Usage Patterns
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Mission Statement “To increase the diffusion of knowledge through advanced delivery methods that simplify the viewing of rare collections with the addition of travel, and hence leave apositive contribution in the world. �
Attributes Innovative Knowledge Preservation Learning Discovery Creativity Excellence Diversity
Integrity Service Cultured Simple Fast Express Customized Respectful
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Primary Logo
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Secondary Logos
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Primary Logo Color
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Secondary Logos Color
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Grid Diagram
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Clear Space
Minimum Size
.75 inch
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Corporate Typefaces Gill Sans Light
Gill Sans Semibold
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
1234567890
Gill Sans Regular
Gill Sans Bold
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
1234567890
Color Guidelines
CMYK 86, 40, 22, 2 RGB 6, 126, 164 Pantone 117-7 C
CMYK 2, 25, 98, 0 RGB 248, 192, 26 Pantone 10-8 C
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Correct Usage 1
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EXPEDITION
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1. 2. 3. 4. 5. 6. 7. 8. 9. .
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Do not stretch the identity horizontally. Do not stretch the identity vertically Do not place any high contrast colors that are not the designated blue or yellow behind the identity. Do not put an opacity on the identity, unless it is a supplementary element and another full opacity logo is present. Do not place the logo at an angle. Do not change the typeface used for the name of the company. Do not change the angle of the identity. Do not take away the angle used in the identity Do not change the order of the elements in the identity.
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Patterns The planes are created through repetition of the roof shape from the primary logo. The planes should alternate fill, stroke, fill, stroke, etc. The rows should alternate directions The planes should be at an angle. White fill and blue stroke on yellow background White fill and yellow stroke on blue background Yellow fill and blue stroke on white background
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