MEDIA PACK
Inspire. Inform. Involve.
WITH MORE THAN 15 YEARS OF EXPERIENCE IN THE INDUSTRY, WE CAN CONFIDENTLY TELL YOU THAT TODAY’S YOUTH MARKET IS UNLIKE ANY OTHER. WITH A GLOBAL MINDSET AND A BELIEF THAT ANYTHING IS POSSIBLE, THEY’RE ABOUT TO CHOOSE THE IDEAS, OPINIONS, BRANDS AND CAREER PATHS THAT WILL SHAPE THEIR LIVES: MAKING IT THE PERFECT TIME FOR YOU TO REACH OUT. GUIDED BY OUR VISION TO INSPIRE, INFORM AND INVOLVE OUR AUDIENCE, WE USE OUR NETWORK, EXPERIENCE AND CREATIVITY TO CONNECT THE YOUTH MARKET TO RIGHT BRANDS AT THE RIGHT TIME, IN A CONTEXT THAT CONVEYS WHAT YOU CAN BE TO THEM, AND WHY THEY SHOULD ENGAGE WITH YOU. WE OFFER BESPOKE SERVICES TO MAKE THAT HAPPEN, RUNNING FROM THE VERY START OF YOUR MARKETING PROCESS, WHERE WE CAN ASSIST WITH AUDIENCE INTELLIGENCE, BEHAVIOUR DATA AND CONTENT CREATION, TO THE FINAL EVENTS PROMOTION/MANAGEMENT AND MEDIA BUYING. THIS BOOKLET IS DESIGNED FOR THOSE OF YOU WHO KNOW EXACTLY WHAT YOU NEED, BUT WE RECOGNISE THAT EVERY BUSINESS IS DIFFERENT. IF YOU FIND YOURSELF LOOKING FOR A MORE TAILORED APPROACH THAT CAPTURES THE UNIQUE SERVICES AND GOALS OF YOUR BUSINESS, GIVE US A CALL TO SEE WHAT WE CAN DO FOR YOU.
the careers annual 2016
glasgow SECC | September 2016 FOR 10 YEARS OUR FLAGSHIP EVENT HAS WELCOMED STUDENTS TO UNIVERSITY AND COLLEGE, INTRODUCING THEM TO AMAZING EVENTS, VENUES AND OPPORTUNITIES. WE OFFER EXHIBITORS SPACES AND PACKAGES TO RAISE BRAND AWARENESS, DISTRIBUTE PRODUCT SAMPLES, CAPTURE DATA, INCREASE REVENUES, NETWORK WITH OTHER EXHIBITORS AND ENGAGE A BROAD YOUTH AUDIENCE: ALL UNDER ONE ROOF.
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OVER 100,000 VISITORS SINCE 2007
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OVER 8,000 PRE-REGISTRATIONS IN 2015
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10,000+ EXPECTED IN 2016
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ICONIC VENUES, INCLUDING GLASGOW’S SECC AND GEORGE SQUARE, AND EDINBURGH’S MEADOWS
WHO WE WORK WITH:
PLATINUM PACKAGE
GOLD PACKAGE
SILVER PACKAGE
£2995
£1995 •
2 METRE X 2 METRE EXHIBITION STAND
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FRESHERS’ FESTIVAL SOCIAL MEDIA CAMPAIGN
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HALF PAGE ADVERT IN THE PRE FRESHERS’ FESTIVAL EDITION OF SCOTCAMPUS
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HALF PAGE ADVERT IN THE FRESHERS’ FESTIVAL EDITION OF SCOTCAMPUS
TOTAL SAVING £1190
£3995 •
3 METRE X 2 METRE EXHIBITION STAND
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3 METRE X 2 METRE EXHIBITION STAND
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FRESHERS’ FESTIVAL SOCIAL MEDIA CAMPAIGN
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FRESHERS’ FESTIVAL SOCIAL MEDIA CAMPAIGN
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SPONSORED ONLINE EDITORIAL ARTICLE
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SPONSORED ONLINE EDITORIAL ARTICLE
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SOLUS EMAIL TO 20,000+ REGISTERED EMAIL SUBSCRIBERS
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FULL PAGE ADVERT IN THE PRE FRESHERS’ FESTIVAL EDITION OF SCOTCAMPUS
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FULL PAGE ADVERT IN THE PRE FRESHERS’ FESTIVAL EDITION OF SCOTCAMPUS
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HALF PAGE ADVERT IN THE FRESHERS’ FESTIVAL EDITION OF SCOTCAMPUS
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HALF PAGE ADVERT IN THE FRESHERS’ FESTIVAL EDITION OF SCOTCAMPUS
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HALF PAGE ADVERT IN ANY OTHER EDITION OF SCOTCAMPUS
TOTAL SAVING £1835
TOTAL SAVING £2595
EXHIBITION STANDS 6M x 4M
£4995
4M x 3M
£2895
3M x 2M
£1485
ALL BOOKINGS INCLUDE: • •
FREE LISTING IN THE EVENT GUIDE FREE LISTING WITHIN THE FRESHERS’ FESTIVAL SUPPLEMENT WITHIN SCOTCAMPUS MAGAZINE FRESHERS’ ISSUE
EXHIBITION STAND INCLUDES:
2M x 2M
£995
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2M x 1M
£600
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SHELL SCHEME STAND COMPANY NAMEPLATE ON STAND FREE STANDARD WIFI CONNECTION (ON WRITTEN REQUEST) FREE TABLES AND CHAIRS
FRESHERSFESTIVAL.COM 0141 249 0903 | HELLO@YOUTHTHEORY.COM
SPONSORSHIP FRESHERS’ FESTIVAL SPONSORSHIPS ALLOW YOU TO GO FURTHER, DIRECTLY CONNECTING YOUR BRANDS TO THE BIGGEST, BOLDEST AND MOST UNIQUE ELEMENTS OF THE EVENT. WITH OPPORTUNITIES FOR EARLY MARKETING PARTNERSHIPS TO BUILD BUZZ AND EXPERIENTIAL EVENTS ON AND BEFORE THE BIG EVENT, SPONSORSHIPS ARE A POTENTIAL SHOW-STEALER.
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HEADLINE EXHIBITION SPACE AND FLEXIBLE, PREMIUM EXPERIENTIAL OPPORTUNITIES
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EXCLUSIVITY OPTIONS TO ENSURE YOUR BRAND DOMINATES YOUR MARKET
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BIG NAME MUSICIANS AND ENTERTAINERS ALIGNED WITH YOUR BRAND
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EARLY AND UNIQUE MARKETING OPPORTUNITIES, FLAGSHIP PRIZES AND COMPERE DRAWING CROWDS TO YOUR BRAND
TITLE SPONSORSHIP
£25,000
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“IN ASSOCIATION WITH” BRANDING ON ALL FRESHERS FESTIVAL MARKETING MATERIAL – ALL INTERNAL BANNERS EXTERNAL ADVERTISING (OUTDOOR, RADIO ETC)
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“IN ASSOCIATION WITH” PRE FRESHERS PROMOTION TOUR, SPONSORSHIP OF SCOTCAMPUS PRE FRESHERS EDITION, SPONSORSHIP OF SCOTCAMPUS FRESHERS EDITION
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KEY BRANDING ON SCOTCAMPUS.COM, FRESHERSFESTIVAL.COM, FRESHERS FESTIVAL E-NEWSLETTERS AND SOCIAL MEDIA UPDATES
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4X3 EXHIBITION STAND IN LOCATION OF YOUR CHOOSING
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EVENT GUIDE AND EXHIBITOR GUIDE SPONSORSHIP
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‘OPT IN’ DATA COLLECTION ON REGISTRATION FORM AT POINT OF ENTRY TO THE FESTIVAL
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BRANDING OF REGISTRATION AREA
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ANNUAL FULL PAGE CAMPAIGN IN SCOTCAMPUS MAGAZINE
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SOLUS MARKETING EMAIL
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EVENTS VIDEO WATERMARKING
MAIN STAGE SPONSORSHIP •
EXCLUSIVE STAGE BRANDING
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REGULAR PA ANNOUNCEMENTS ‘IN ASSOCIATION WITH’
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3M X 2M EXHIBITION STAND NEXT TO THE STAGE
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BRANDING ON FRESHERS FESTIVAL MATERIAL (PRINT AND DIGITAL)
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FULL PAGE ADVERT IN SCOTCAMPUS PRE FRESHERS EDITION
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FULL PAGE ADVERT IN SCOTCAMPUS FRESHERS EDITION
GAME & TECH ZONE SPONSORSHIP
£POA
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NEW FOR 2016
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A SEPARATE AREA CELEBRATING THE NEWEST AND BEST FROM THE WORLD OF GAME & TECH
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FROM CONSOLES TO APPS, MOBILES TO GAMES
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A VARIETY OF SPONSORSHIP AVAILABLE ON REQUEST
PREMIUM EXPERIENTIAL SPACE £3995 •
6M X 6M EXHIBITION SPACE ONLY
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PREMIUM CORNER SPACE FOR MAXIMUM FOOTFALL
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LIMITED TO 4 SPACES
£12,000
REGISTRATION SPONSORSHIP
£4995 •
BRANDING OF REGISTRATION AND ENTRY AREA TO FESTIVAL
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‘OPT IN’ ON ALL REGISTRATION TO GARNER DATA
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EVENT BRITE REGISTRATION SPONSORSHIP
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FRESHERS FESTIVAL SOCIAL MEDIA CAMPAIGN
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SPONSORSHIP OF FRESHERS FESTIVAL ENEWSLETTER
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FRESHERS FESTIVAL SOLUS EMAIL SPONSORSHIP
BAG SPONSORSHIP
EVENT GUIDE SPONSORSHIP
£1995
£1995
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‘EVENT GUIDE BROUGHT TO YOU BY..’
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BRANDING ON EVENT GUIDE
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10,000 COPIES DISTRIBUTED TO ALL ATTENDEES ON ENTRY TO FESTIVAL
CLIENT PROVIDES 10,000 BAGS
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DISTRIBUTED TO ALL ATTENDEES ON ENTRY TO FESTIVAL
FRESHERSFESTIVAL.COM 0141 249 0903 | HELLO@YOUTHTHEORY.COM
SCOTCAMPUS DIGITAL AND PRINT PLATFORMS TAKE PRIDE OF PLACE IN OUR MEDIA COLLECTION. WRITTEN BY A COMBINATION OF STUDENT CONTRIBUTORS/INTERNS AND PROFESSIONAL GRADUATES, OUR CONTENT BLENDS LIFESTYLE, OPINION AND ADVICE AS WE GO ABOUT OUR MISSION TO INSPIRE, EXCITE, INFORM AND EMPOWER SCOTTISH STUDENTS TO BE WHO THEY WANT TO BE AND DO WHAT THEY WANT TO DO.
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MONTHLY DIGITAL AUDIENCE OF 50,000+
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SOCIAL MEDIA AUDIENCE OF 10,000+
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25,000 PRINT COPIES DISTRIBUTED ACROSS SCOTLAND BI-MONTHLY
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400+ DISTRIBUTION OUTLETS ACROSS CAMPUSES, RESIDENCES AND HIGH STREET PARTNERS; PLUS BRAND-TOHAND DELIVERY ON CAMPUS
WHO WE WORK WITH:
SOLUTION 3 SOLUTION 2
SOLUTION 1 •
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HALF PAGE ADVERT IN SCOTCAMPUS MAGAZINE
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FULL PAGE ADVERT IN SCOTCAMPUS
SCOTCAMPUS MAGAZINE •
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SPONSORED ONLINE EDITORIAL HOSTED ON SCOTCAMPUS.COM
RUN OF 1 £1345
RUN OF 6 £875
SCOTCAMPUS.COM •
2 WEEK SPONSORSHIP OF ENEWSLETTER TO 20,000 + REGISTERED SUBSCRIBERS
RUN OF 1 £1995
RUN OF 3 £1000
SPONSORED ONLINE EDITORIAL HOSTED ON
MAGAZINE
SPONSORED ONLINE EDITORIAL HOSTED ON SCOTCAMPUS.COM
FULL PAGE ADVERT IN
RUN OF 3 £1595
RUN OF 1 £2495
RUN OF 6 £1295
RUN OF 3 £1995 RUN OF 6 £1595
D I G I TA L S PAC E
P R I N T S PAC E •
SOLUS - FRONT COVER
£1250
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OUTSIDE BACK COVER
£2000
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INSIDE FRONT COVER
£1895
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INSIDE BACK COVER
£1695
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DOUBLE PAGE SPREAD
£2350
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FULL PAGE
£1500
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HALF PAGE
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REGIONAL FULL PAGE
£850
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REGIONAL HALF PAGE
£450
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SPONSORED ONLINE EDITORIAL HOSTED ON SCOTCAMPUS.COM £495
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2 WEEK SPONSORSHIP OF ENEWSLETTER TO 20,000+ REGISTERED SUBSCRIBERS £495
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£850
SOLUS EMAIL
£1200 •
SOCIAL MEDIA CAMPAIGN – 3 MONTHS £1500
SCOTCAMPUS.COM 0141 249 0903 | HELLO@YOUTHTHEORY.COM
the careers annual 2016 THE DEFINITIVE GUIDE TO CAREER OPPORTUNITIES FOR YOUNG SCOTS, THE CAREERS ANNUAL IS DESIGNED TO INSPIRE, MOTIVATE AND EDUCATE
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10,000 COPIES PRINTED AND DISTRIBUTED ACROSS SCOTLAND
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DISTRIBUTED TO THOSE WHO NEED IT, VIA OUR PARTNERS AT JOB CENTRE PLUS, SKILLS DEVELOPMENT SCOTLAND AND DIRECT TO SCHOOLS AND COLLEGES
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DIGITAL HOSTING OF CONTENT TO EXTEND YOUR REACH
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ADDITIONAL CROSS-PLATFORM PROMOTION OPPORTUNITIES
IN AN ENGAGING AND APPROACHABLE CONTEXT, ALLOWING YOUR ORGANISATION TO SHOWCASE YOUR KEY VALUES, ETHICS AND PERSONALITY IN AN INCREASINGLY COMPETITIVE MARKET.
WHO WE WORK WITH:
PLATINUM PACKAGE
SILVER PACKAGE
£995 •
EMPLOYER SHOWCASE DOUBLE PAGE SPREAD (IN PRINT & DIGITAL
GOLD PACKAGE
£1895 •
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EMPLOYER SHOWCASE CONTENT ON SCOTCAMPUS.COM
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FULL PAGE ADVERT IN SCOTCAMPUS CAREER SECTION
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EMPLOYER SHOWCASE SOCIAL MEDIA CAMPAIGN
EDITIONS) •
EMPLOYER SHOWCASE CONTENT ON SCOTCAMPUS.COM
TOTAL SAVING £1190
EMPLOYER SHOWCASE DOUBLE PAGE SPREAD (IN PRINT & DIGITAL EDITIONS)
TOTAL SAVING £1835
£2895 •
EMPLOYER SHOWCASE DOUBLE PAGE SPREAD (IN PRINT & DIGITAL EDITIONS)
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EMPLOYER SHOWCASE CONTENT ON SCOTCAMPUS.COM
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FULL PAGE ADVERT IN SCOTCAMPUS CAREER SECTION
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EMPLOYER SHOWCASE SOCIAL MEDIA CAMPAIGN
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SOLUS EMAIL TO 20,000+ SUBSCRIBERS
TOTAL SAVING £2600
EXAMPLE OF A DOUBLE PAGE SPREAD
SCOTCAMPUS.COM 0141 249 0903 | HELLO@YOUTHTHEORY.COM
GETTING IN FRONT OF THE STUDENT COMMUNITY WAS A KEY OBJECTIVE OF OURS AND YOUTH THEORY PROVIDED US WITH THE PERFECT PLATFORMS.
- THE GYM GROUP S C O T C A M P U S I S A H U G E LY P O P U L A R P U B L I C AT I O N B O T H W I T H OUR STAFF AND OUR CUSTOMERS. THE COPIES WHICH ARE D I S T R I B U T E D B Y U S I N - S T O R E A R E U S U A L LY P I C K E D U P W I T H I N D AY S , A N D T H I S , M I X E D W I T H E X T R E M E LY P O S I T I V E C U S T O M E R FEEDBACK, HAS LEAD US TO MAKE THE DECISION TO R E G U L A R LY A D V E R T I S E W I T H I N T H E M A G A Z I N E . W E ’ R E D E L I G H T E D T O B E I N V O LV E D !
- URBAN OUTFITTERS FA N TA S T I C ATMO S P H E R E, FA N TA S T I C E V E N T, W E L L D O N E, W E W I L L B E B A C K N E X T Y E A R ! YO U H AV E R E A L LY S U C C E E D E D I N ES TA B L I S H I N G A T R E M E N D O U S A N N UA L E V E N T.
- Barclays Bank W E H AV E A R A N G E O F C L I E N T S W H O S E TA R G E T AU D I E N C ES MATCH THOSE WHO READ SCOTCAMPUS. WITH ITS BREADTH OF DISTRIBUTION AMONGST THE SCOTTISH STUDENT COMMUNITY A N D L I V E LY E D I T O R I A L , W E T H I N K I T ’ S A G R E AT M E D I U M T O G E T T H R O U G H TO T H AT H A R D -TO - R E A C H S T U D E N T AU D I E N C E . T H E STAFF ARE FLEXIBLE AND OPEN TO IDEAS, HELPING US TO FIND T H E M O S T E F F E C T I V E WAY S TO P R E S E N T O U R C L I E N T S .
- NHS RECRUITMENT & TEACHER RECRUITMENT SCOTLAND T H E F E E D B AC K W E H A D OV E R T H E T W O DAY S WA S T E R R I F I C !
- COCA COLA ENTERPRISES A HUGE SUCCESS IN TERMS OF THE NUMBER OF STUDENTS W E M A N AG E D TO R E AC H O U T TO. T H E F R ES H E R S’ F ES T I VA L C L E A R LY S H O W C A S E T H E B R A N D S , G A I N I N G F U R T H E R E X P O S U R E T H R O U G H T H E I R E XC E L L E N T S O C I A L M E D I A E N G AG E M E N T.
- MAXXIUM SCOTCAMPUS HELPED US ATTRACT THE BIGGEST TURNOUT TO OUR CAMP DIRECTOR’S FAIR FOR MANY YEARS. STUDENTS H A D T R AV E L L E D F R OM A L L OV E R S COT L A N D FO R T H E E V E N T, TESTIMONY TO THE EXTENSIVE REACH OF SCOTCAMPUS TO S T U D E N T S A C R O S S T H E C O U N T R Y.
- CCUSA YO U T H T H E O R Y W O R K E D C LO S E LY W I T H U S T O E N S U R E W E G OT T H E MO S T VA LU E F R OM T H E C A M PA I G N AC R O S S A L L THE DIGITAL, PRINT AND EXHIBITION PLATFORMS. A G R E AT WAY TO S H O W C A S E YO U R B R A N D TO T H E SCOTTISH STUDENT AUDIENCE.
- Paradise Island Adventure Golf