THE ROCK Energizes ZOA in Colorful Slim Cans

Backed by one of the biggest movie stars in the world, ZOA Energy, a fast-growing energy drink (ZOA means organisms or animals of a specified kind) is debuting a new look in 2023. It's part of a dramatic rebrand that includes brightly colored 12-ounce slim cans and two new flavors: Cherry Limeade and Strawberry Watermelon.

Expanding into the pre-workout supplement market with the launch of ZOA+ pre-workout supplement formula, ZOA Energy’s drink line is described as providing healthy solutions to meet varying consumer needs. The sleek, slim package design was developed for portable consumption.

“We’re getting ZOA out of the gym and making it approachable,” said founder Dwayne “The Rock” Johnson, ZOA’s Chief Energy Officer. “People can feel your energy when you show up. It raises the bar for everyone around you. And that’s what we’re harnessing with ZOA.” Featuring a blend of electrolytes, the zero-sugar flavors also include frosted grape, coconut lemonade, and tropical punch. The cans display bold, lively colors and the ZOA brand name in white, placed vertically across the front panel as well as an exotic tribal logo.

The new formula touts 120 mg. of natural caffeine from green tea extract, green coffee, turmeric, vitamin C, and vitamin B. The slim cans are available in retail stores, online, and in a variety pack at Costco.