Other new twists

Strange Magic Cascara soda, available in four-packs from Stumptown Coffee Roasters in Portland ORE., will no doubt prompt anyone to wake up and smell the coffee. Its dramatic black and gold can design is fun and approachable, just as the innovative plant-based product inside will encourage repeat purchases.

Stumptown, owned by Peet’s Coffee & Tea, was an early innovator in coldbrew coffee in nitro cans and continues to develop cold-brewed innovations, such as the sweet, fizzy, and fruity Cascara soda. The tart, bright, refreshing taste comes from the cascara husk surrounding the coffee fruit.

Black Rifle Coffee Co.’s RTD Espresso with Cream in tall 11-ounce cans presents “rough and ready” camouflage graphics for some of its canned varieties. A rifle target scope design dominates its 15-ounce can of Triple Shot 300 arabica coffee. The Salt Lake City-based, veteranowned roaster by the same name specializes in an online, direct-to-consumer coffee subscription service.

Whatever you’re looking for in canned RTD coffee, you’ll find it thanks to attentiongetting packaging that will wake up your senses.

Costa Flat White follows 2022’s successful launch of Coca-Cola with Coffee, which contains 69 mg of caffeine in Caramel, Dark Blend, Vanilla, Mocha, and Vanilla Zero Sugar. The brand’s slim, vivid red cans capture attention on store shelves while the beverage is said to “sip like a Coke and finish like a coffee,” giving cola fans and java lovers a refreshing reset to their daily routines.

Atypical graphic illustrations somewhat resemble the colors and elements of a Ouija board, with messages of “yes” sprinkled on the top panel above the brand logo and “good” and “luck” on either side of the 12-ounce can bottom. Centered on the front panel is a soothsayer, sitting cross-legged as if meditating.

Watch the INX color book instructional video to see the industry’s first true color standard for beverage can design printed directly on metal.