ONLINE PRESENCE CONSULTATION
EXCLUSI VELY FOR: MARIA ROGERS
PREPARED BY:
Scott Nicholson 1139 Sunray Court – Jacksonville, FL 32218 Cell: 213.572.9906 Email: NicholsonScott86@gmail.com
PROFESSIONAL PROFILE
Scott Nicholson Online Presence Consultant Arbiter Online Solutions
Scott Nicholson
I’ve been working as an online presence consultant professionally for 5 years. I specialize in creating online platforms for small businesses focused on e-commerce. •
Background in Social Media Integration from working with Black Sheep SMG
•
Digital & Print Marketing Experience – 4 years
•
Developing Email Marketing Campaigns & Newsletters
•
Providing Creative Content for Blogs, Bios, Social Media Engagement
•
Analyzes Website Traffic Statistics
•
Improves Search Engine Optimization through Google Analytics, Meta Descriptions, Online Marketing Strategies & Social Media Optimization
MARKETING STRATEGY
INTERNET MARKETING
EXTENDED MARKET REACH THROUGH CIRCULAR VIRALOCITY I implement the same marketing techniques used by celebrities, savvy entrepreneurs & commercial businesses through the methods of Circular Viralocity. On a basic level, this platforms:
focuses
• Google Plus for Business • YouTube • Facebook
between
the
top 3
PRINT MARKETING UTILIZE PRINT TO INCREASE ONLINE TRAFFIC • Young adults, 24 years younger are among the direct mail responsive.
and most
• An International Communications Research Survey found that 73% of consumers actually prefer mail to other advertising methods • Get personal! By customizing your print ads, your customers will connect with you on a personal basis, creating a close business relationship. • Integrate! By using new tech such as (QR) codes you are able to connect your direct mail to the internet, allowing you to maximize the benefits of both direct and digital marketing in one sweep.
Source: Pitney Bowes 2013 Survey – Advertising, Direct Mail, Social Media & Email Most Commonly Used Channels
WEBSI TE DESI GN
WEBSI TE DESI GN WHY GO WITH SQUARESPACE? • Fully Integrated E-Commerce • Optimized for Mobile Devices • Beautiful & Customizable Designs • Integrated Statistics
with
Advanced
Traffic
• Connects to all Social Media Platforms to share content easily
• Blog, E-Commerce, About Video Library – ALL I N ONE!
Us,
• Easy to manage, domain setup, Google Analytics compatible
PRICING A-LA-CARTE PRICING
PLAN 1: WEBSITE – 1 TIME SET UP - $500
• Logo Creation - $75
• CNAME & Domain Forwarding • I ntegrate with Google Analytics • E-Commerce Set Up • About Us, Products FAQ, Privacy, Links pages
& &
Services, Contacts
• Print Marketing Materials - $225 - Business Cards - Jumbo Postcards Mailers - Product & Services Brochure • Website Design & Set Up - $500 • Powerpoint Presentations - $90 • 12 Direct Email Campaign - $100
PLAN 2: WEBSITE & MARKETING PLAN – $600 + $150 MONTHLY • Includes all of Plan #1 • Creation & the Implementation of Strategic Marketing Plan utilizing Google+, Facebook, YouTube
• Social Media Campaign - $150 • Email Signature Creation - $20 • Video Content Creation - $150 • Google Analytic I ntegration - $30