On Trend

On Trend with Touring

by Lisa Gunderson, Bristol Development

There was a great rush to virtual and contactless tours during the pandemic. While they are both here to stay, when it comes to committing to a new lease agreement we still see an overwhelming desire for in-person tours and finalizing the lease paperwork. While we see prospective residents engaging with online content, they seem most interested in selecting their unit with views and locations through a building map. We have not seen much adoption of contactless touring by prospective residents, yet we still think we need to offer it. We have not found an ideal solution, even after testing several options.

What can you do to make your model home tour unique and memorable? We often select a theme to connect to our overall marketing and incorporate small items in the home to nod to that imagery. We have added model home videos on the televisions and a personal voice-activated device that plays music, and we can ask questions about things nearby. Happy touring!