MARKETING LISTING CONSULTATION
This presentation is property of Michael Lewis. 310-801-6040
PREPARED EXCLUSIVELY FOR:
The clientele of Scott Nicholson
PREPARED BY:
YOUR NAME 124 Anywhere, Any City, CA 123456 Office: 310.555.1234 | Fax: 310.555.1234 Email: abcd@kw.com | Website: www.agentwebsite.com
John Doe 1234 Anywhere Place Anywhere, Any State 123456 Dear Jane Doe, This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. Sincerely, John Doe
PROFESSIONAL PROFILE
Your Name Managing Partner Keller Williams Realty
YOUR NAME HERE
This is where you put your professional profile. You can say all of Your accomplishments. This is where you put your professional profile. You can say all of Your accomplishments. This is where you put your professional profile. You can say all of your accomplishments. •
Listing Things here
•
Listing Things here
This is where you put your professional profile. You can say all of Your accomplishments. This is where you put your professional profile. You can say all of Your accomplishments. This is where you put your professional profile. You can say all of your accomplishments. This is where you put your professional profile. You can say all of Your accomplishments. This is where you put your professional profile. You can say all of Your accomplishments. This is where you put your professional profile. You can say all of your accomplishments.
MARKETING M A R K E T STRATEGY: ING STRATEGY
INTERNET MARKETING EXTENDED MARKET REACH When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.
PRINT MEDIA
• Put specifics about your print publications • Fully editable images and text
LA TIMES EXCLUSIVE SAT/SUN PAGE
PRINT MEDIA
MLS CARAVAN EXCLUSIVE 2 PAGE FEATURE
PROFESSIONAL PHOTOGRAPHY
PROPERTY FLYERS
EXTENDED MARKET REACH
TECHNOLOGY DRIVEN MARKETING
• Put on All Marketing Materials • Designed to Direct User to another Destination
Your Property Virtual Tour will be loaded on YouTube for Online Marketing Exposure
POSTCARD MAILINGS
WEBSI TE EXPOSURE
• www.yourwebsite.com
Insert Images of your website here
SOCIAL MEDIA
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STAGING
We want your home to be shown in the best possible light to prospective buyers to get you top dollar in the shortest amount of time. We will create a warm and inviting environment focusing on the best architectural features and selling points of your home.
WHY KELLER WI LLI AMS
WHY KELLER WI LLI AMS
Keller Williams is not your traditional Real Estate company. That is why it is not surprising that it is the fastest growing real estate company in North America and soon to be #1 globally. Our phenomenal growth is only part of the story: •
Largest independent real estate franchise
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A network of over 100,000 real estate consultants with a projected growth of 300,000
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700+ offices in the US and Canada (50 Major Markets)
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Excellence in cutting-edge real estate training, real estate coaching and real estate education
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Most Innovative Real Estate Company – Inman News
WHY KELLER WI LLI AMS Technology • Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites. •
Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on potential buyers for your property.
Teamwork • Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible. Knowledge • Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service. Reliability • Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve. Track Record • I’m proud to work for the fastest -growing real estate company in North America and the third-largest real estate company in the United States. It’s proof that when you offer a superior level of service, the word spreads fast.
WHY KELLER WI LLI AMS
•
•
Keller Williams Realty is Keller Williams Realty is has offices across the has offices across the country and worldwide. country.
WHY KELLER WI LLI AMS
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Keller Williams Realty is WORLDWIDE.
WHY KELLER WI LLI AMS
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Keller Williams Realty is the Largest Real Estate Company in the United States by agent count.
CONSUMER-CENTRIC KW.COM
KELLER WI LLI AMS AWARDS & HONORS
MARKET STATISTICS
SOURCES USED IN HOME SEARCH
2012
2013
INTERNET
90%
94%
REAL ESTATE AGENT
87%
90%
YARD SIGN
53%
52%
OPEN HOUSE
45%
47%
PRINT NEWSPAPER AD
27%
23%
HOME BOOK OR MAGAZINE
18%
16%
HOME BUILDER
17%
16%
RELOCATION COMPANY
4%
3%
TELEVISION
5%
4%
BILLBOARD
5%
4%
VALUE OF WEBSI TES
VERY USEFUL
SOMEWHAT USEFUL
NOT USEFUL
DID NOT USE / NOT AVAIL
PHOTOS
83%
15%
*
*
DETAILED INFO ABOUT PROPERTIES FOR SALE
79%
19%
*
*
VIRTUAL TOURS
43%
34%
11%
13%
REAL ESTATE AGENT CONTACT INFORMATION
39%
34%
14%
13%
INTERACTIVE MAPS
40%
36%
12%
13%
NEIGHBORHOOD INFO
34%
45%
12%
10%
PENDING SALES/CONTRACT STATUS
31%
36%
19%
15%
DETAILED INFO ABOUT RECENTLY SOLD PROPERTIES
33%
34%
14%
10%
INFORMATION ABOUT UPCOMING OPEN HOUSES
21%
33%
23%
24%
VIDEOS
19%
33%
20%
28%
REAL ESTATE ARTICLES
6%
25%
29%
40%
WHAT BUYERS WANT MOST FROM AGENTS 2% 1% 3% 3%
8%
7%
HOW BUY ERS FOUND T HEI R AGENT
2011
2012
2013
46%
45%
42%
9%
11%
12%
9%
10%
12%
7%
6%
6%
6%
6%
6%
4%
3%
3%
4%
4%
4%
3%
4%
3%
1%
*
1%
*
1%
1%
10
11%
1%
PRICING
PRI CE RI GHT –ATTRAC T BUYERS
•
Pricing your property competitively will generate the most activity from agents and buyers.
•
Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.
PRICING MISCONCEPTIONS
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The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.
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Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.
PRICED AHEAD OF THE MARKET
PRICED AHEAD OF THE MARKET
PRICE RIGHT –
TI ME ON THE MARKET WORKS AG AI NST YOU
WHAT SELLS – RI GHT PRI CE
•
To get your home sold for the most money in the least amount of time, we have to price it “in the market”.
PRICE COMPETITIVELY – THE FIRST 30 DAYS ARE CRITICAL