Scott Nicot - Seller's Guide

A PREVIEW OF SCOTT NICOT

MEET SCOTT NICOT

Scott Nicot (Nico) is an elite 20-year real estate professional with specialized training as a Certified Residential Specialist (CRS), Seniors Real Estate Specialist (SRES), and a Certified Luxury Home Marketing Specialist (CLHMS). Scott takes pride in his continuing education, staying on the cutting edge of his profession to provide his clients with the best level of service possible.

As an accountant and former corporate controller, Scott has a knack for numbers. He treats every seller and their properties as a separate business entity where they are the CEO. Because of his accounting background, he can properly price properties and obtain the best price possible for his clients, whether buying or selling.

After serving hundreds of clients, Scott has seen every type of transaction imaginable, from the simplest to the most complicated. Scott will use his skill, care, and diligence to get the deal done. He was even able to negotiate with a city municipality to release a $1,200,000 code violation lien so the seller could sell for a profit. There is no deal too big, too small, or too complicated for Scott.

Scott takes pride in ensuring each of his clients feels as stress-free as possible, communicating with them in the way they want to be communicated. Scott has created a team to be available whenever his clients are available and provides an exceptional level of service and support throughout the entire home buying or selling process.

When Scott is not working, he loves serving others, whether on the mission field in another country or at his local church.

FULL-SERVICE REAL ESTATE

When you hire Scott Nicot, he will become your home’s:

MARKETING MANAGER

• Showcase your property with the finest marketing

• Develop and implement a customized marketing plan

• Determine the best price in line with market forces

• Communicate regularly, so you stay informed

LIAISON MANAGER

• Introduce new buyers to your property

• Pre-qualify the buyers to avoid time wasters

• Provide you with timely updates on viewings and feedback

NEGOTIATOR

• Present and negotiate with potential buyers on your behalf

• Advise you on the merits of each offer

• Keep your best interests as first priority

CLOSING MANAGER

• Provide information to the buyer in a timely manner

• Liaise with title and escrow

• Facilitate answers, resolve any issues during the closing process, and ensure the process is completed seamlessly

CONCIERGE

• Provide you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services

DEDICATION & COMMITMENT

“We are so happy and impressed with the work, heart, and professionalism that Mr. Scott Nicot has shown us in the execution of the sale of our condominium. He was, from the beginning to the end, very courteous, knowledgeable, and effective in helping us with the sale. His professionalism is exemplary, and he is a man who has shown us his integrity to his profession. I highly recommend him to anyone who is looking to buy or sell their property. You will not be disappointed. You will be astounded by this man’s integrity and performance. If there were 6 stars to top the best, he gets them from us.”

– DIEGO & MARIA BECERRA

“We are extremely happy with Scott’s performance as our Realtor. He does everything in his power to find effective and prompt solutions keeping both the seller and the buyer happy. He does that by going the extra mile. Thank you, Scott!”

– BARRETT MARONIAN

“I found Scott Nicot online because I couldn’t use my old Realtor. I showed Scott the property, and within a day he sold the property. I’m very satisfied with Scott’s skills in handling the sale. Very professional.”

– GARY SANKOVICH

“I am a Professional Guardian who has an extremely high moral and ethical duty to obtain the best results for my wards in handling the sale of their real estate properties. Scott has always jumped to the occasion of some really tough situations with hoarders, land occupied by livestock, and many other difficult situations. Scott has no qualms about getting dirty by helping to clean up and out a unit. His photographs of properties are superb, and his manner is kind, friendly, and professional. I love working with Scott and only wish him many blessings for many more years.”

– LORI SHUMAN-AUSPITZ

“Scott was just what my family needed in a Realtor. He listened to our needs, understood his market, and walked us through each step the whole way. He made the process simple and got the job done with excellence!”

– KEVIN & SHOSHANA BIELICH

“From the first call we made to Scott to the closing, he was amazing. His advice was great. He was always on time and kept us informed as appointments took place. We felt like he cared more about us than making money off the sale. When our friends and family ask for a Realtor reference, we’re sending them to Scott.”

– SCOTT ROCHFORD

THE BROKERAGE

Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products is key to maximizing the success of selling and buying a home.

Whether you are buying or selling a home or just curious about the local market, RE/MAX Direct is dedicated to making your real estate experience memorable and enjoyable. Our agents live, work, and serve in our local communities and have the experience to get the job done in today’s market. We provide exceptional marketing strategies to help you sell your home quickly, and offer the latest technology to make the process of finding a home easier than ever. Working with us means you will gain access to cutting-edge map search technology, our state-of-the-art mobile app, current market stats, and more.

LUXURY EXPERTISE

The Institute for Luxury Home Marketing is the premier independent authority in training and designation for real estate agents working in the luxury market. Their goal is to ensure that real estate professionals are able to provide high-quality service to discerning buyers and sellers of luxury homes.

Working with an agent who is certified in luxury marketing is critical as you look to maximize the exposure of your home. Members of The Institute, like Scott, actively seek out the latest information in marketing strategies, stay on top of changing market conditions, and know how to handle the special needs of an elite clientele and their exceptional properties.

HOME M ARKETING

INSTITUTE F OR LUXURY

RE/MAX:AN INDUSTRY LEADER

MARKET SHARE AND AGENT PRODUCTIVITY

RE/MAX associates average more sales than any other real estate agents in the world.

BRAND NAME AWARENESS

RE/MAX is the most recognized brand in real estate. Their national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top of mind when someone decides it is time to buy or sell their home.

ADVERTISING

In the United States, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable logos in the world.

WEBSITE TRAFFIC AND ONLINE SEARCHES

Remax.com is the most highly visited real estate franchise website in the world, attracting over 77 million visitors annually who can view your home in over 43 languages.

PROFESSIONAL EDUCATION

RE/MAX agents lead the industry in professional designations, awards, and recognition.

NUMBER OF COUNTRIES SERVED

RE/MAX has a presence in 110+ countries and territories with over 140,000 agents and numerous partner organizations around the world.

THE RE/MAX COLLECTION

Sophistication. Elegance. Class. Only the most exceptional homes qualify for status in The RE/MAX Collection — homes that reflect your desire for luxury, character, quality, and beauty.

The RE/MAX luxury home marketing program provides exclusive advertising incentives, specialized training, and distinctive marketing tools to RE/MAX agents so they can better serve discerning clients like you. When you work with a RE/MAX agent who specializes in The RE/MAX Collection, you’ll receive unparalleled service and an unforgettable experience.

OUTSELLING THE COMPETITION

Among the country’s largest real estate brokerages, RE/MAX agents continue to outperform the competition in both transaction sides and sales volume.*

DOUBLE THE OTHERS

HIGHER VOLUME BY FAR

RE/MAX agents averaged more than twice as many transaction sides as competitors. *Based on 2021 REAL Trends 500 data, citing 2020 transaction sides for the 1,753 largest participating U.S. brokerages (ranked by transaction sides). ©2022 RE/MAX, LLC. Each Office Independently Owned and Operated.

RE/MAX agents averaged 61% more sales volume than the average for competitors.

DETERMINE YOUR HOME’S VALUE

Our mutual objective is to sell your home:

› FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST

FAVORABLE TERMS

With any marketing strategy, it is important to research the market conditions that are currently influencing home values. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer.

What a property is truly worth (whether that is higher or lower than the selling price) and what prospective buyers are willing to pay for it is known as the “Fair Market Value” — as buyers are influenced by criteria such as:

• Location of the property

• Condition of the property

• Buyer demand

• Prices of similar properties on the market

• Recent sales of competitive properties

• Availability of financing

Typically, market conditions are not in your control, but choosing to work with an agent who has extensive experience in the local market, a respected reputation, and implements a proven, comprehensive marketing strategy could make all the difference in maximizing the true value of your home.

MAXIMUM EXPOSURE

Selling your home can be a very exciting experience, but it can also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive resources.

Together we will:

• Prepare for the “Window of Opportunity”

• Leverage the attributes of your location

• Prepare and present your home ready for sale

• Highlight your home’s features through professional photography

• Showcase your home to the market through professional and strategic marketing

• Maximize the exposure of your home through our extensive network

• Leverage the brokerage’s reputation and recognition

• Cooperate and communicate to maintain your home’s perception of value

• Promote your home locally, nationally, and internationally

• Maximize your home’s web exposure

• Prepare your home so that it is always ready to be shown to potential buyers

• Discuss and review the market’s analysis of your home — feedback is essential to know the perceived value and potential for negotiation

• Finalize your sale

• Find your next dream home

THE WINDOW OF OPPORTUNITY

The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure.

MARKETING YOUR LOCATION

According to real estate convention, the three most important criteria to consider when buying a property are:

LOCATION, LOCATION, LOCATION

In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home. Understanding your location’s positives and negatives is important when determining list price and in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how it is marketed, when it’s shown, and how it’s positioned — one person’s displeasure may be another’s delight!

PREPARING YOUR HOME

First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value. Together, we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity, and whether it needs simple changes or major repairs, these should be addressed before the home is listed.

PROFESSIONAL PHOTOGRAPHY

Photography must reflect your property. Whether in print or on the web, these photos are often the first impression that a potential buyer will receive. A photoshoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.

DIGITAL TOOLS

Using current technology helps showcase the true essence of the property and its environment. Lifestyle videos, 3D virtual tours, and aerial drone footage provide a realistic depiction of the intended space and livability.

HOME STAGING

According to The National Associate of REALTORS®, 83% of buyers’ agents say that staging makes it easier for buyers to ‘visualize’ the property as their future home, and 44% say it increases the dollar value offered. Additionally, 53% of sellers’ agents say that staging a home decreases the amount of time a home spends on the market.

PROFESSIONAL MARKETING

Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and multiple listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item — launched on the market with maximum impact to create the right exposure and reach the right buyers.

YARD SIGNS AND DIRECTIONAL SIGNAGE

The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.

PUBLIC AND PRIVATE SHOWINGS

Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.

EXCLUSIVE ADVERTISING

For some homes, local advertising is not sufficient — unique homes need exposure to an elite prospects. Your home can be showcased to these affluent buyers through online publications such as The Wall Street Journal, Unique Homes, DuPont Registry, The RE/MAX Collection Magazine and Luxury Home Magazine.

NETWORKING AND REFERRALS

Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.

SOCIAL MEDIA

Posting your home on various social media platforms is a powerful way to increase the exposure of your home to an extremely large pool of potential buyers.

PROFESSIONAL PRINTING

The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Mailing promotional materials that feature your home to your neighbors, potential buyers, and other Realtors is one of the most powerful ways to spread the message that your home is for sale.

Your neighbors will be the first to tell their friends and family about your home — they already love their community, so they are your biggest advocates. Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity to their present home.

24/7 WEB EXPOSURE

With 95% of home buyers beginning their search on the internet, I want to ensure that your home receives maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and Realtors across the globe through my extensive online partnerships.

SHOWING THE HOME

Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items are removed, space has been created, and a plan is implemented for the best times to show the home; the final prep and inviting touches are easy for me to add around your busy schedule.

Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.

MARKET ANALYSIS

My market analysis is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

FINALIZING THE SALE

A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.

If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home.

It takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.

DEFINING YOUR GOALS

In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.

• Where are you thinking of moving — local or out of state?

• Do you have a budget?

• What do you and your family need from your next home?

• Are you looking for a turnkey or renovation property?

• What are your essential requirements during our search?

• Are there any financial considerations?

• When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.

MY COMMITMENT TO YOU

When helping you look for a property, I will make recommendations based on my experience, local knowledge, and my access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.

And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.

I’d like to thank you for giving me the opportunity to present this preview of the marketing services

I can offer you and your property.

I would be honored to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.

Call me before you make any important real estate decisions — you’ll be glad you did.

Scott Nicot