Robb Cohen Team Marketing Presentation by Scott Paskerian

ENGEL&VOLKERS�

PRESENTED BY

Robb Cohen

Back Bay • Newton • Wellesley •

Concord • Falmouth • Gloucester • Duxbury • Stowe • Lake Placid

New York City • Washington D.C. • Atlanta • Chicago • Aspen • Vail • Denver • Salt Lake City • Dallas • San Francisco Napa Valley • Miami • Mont-Termblant • Montréal • Toronto • Calgary • Vancouver • Whistler WORLDWIDE

About Us

Robb Cohen Director & Private Advisor

With 20+ years working in the Greater Boston Real Estate market, Robb Cohen and his team, earned a reputation as an industry leader, being responsible for over $1 Billion in sales, representing 950 closed property sides. Due to his in-depth market knowledge and top sales volume in the Boston marketplace, he is considered to be one of the top listing brokers and a most dedicated Buyer's Representative. Robb brings a unique perspective to the industry by tailoring a dedicated client experience that requires the highestlevel of service, one that is worthy of the time, emotional and financial investment at hand. Being available 24 hours a day, 7 days a week, he is part of his clients journey, from conception to closing and for life. He works diligently to ensure his clients are fully educated in all existing properties, new properties coming to market, and off-market properties. You can rest assured when working with Robb he will assemble the best team of experts in construction, home inspection, attorneys, mortgage, and

private bankers. Robb works tirelessly until his clients are beyond satisfied with the purchase, or sale of their property. To provide the highest level of service to his clients, Robb has brought together a team of exceptional advisors to form The Robb Cohen Team with combined experience of over 75 years all under the industryâ&#x20AC;&#x2122;s premier International brand Engel & VĂślkers.

Robb Cohen Engel & Völkers Director/ Assc. Broker

“It’s an extreme honor to be selected by such a prestigious international real estate company. It takes international reach along with local expertise to be successful. There is no other firm like Engel & Völkers that can cause this success.” Robb Cohen, Engel & Völkers Boston

Only the best join our brand. Meet the industry's elite. For over 25 years, Robb Cohen has successfully built and supported a team of top real estate advisors. In the past ten years he has generated over 450 million dollars in sales volume, ranking him amongst the top four brokers in Boston. Robb’s in-depth market knowledge, having represented 580 closed property sides, is one of many reasons why he has been

chosen to be a principal in the Engel & Völkers Boston office.

In addition to joining the Boston office, Robb was also selected to become part of our

company’s ultra-exclusive Private Office network; he is among only 25 of the company’s 5000+ advisors worldwide with this designation.

The Engel & Völkers - Robb Cohen Team benefits from having the support of a globally recognized lifestyle brand, with over 550 brokerages in 38 countries spanning six continents, specializing in the provision of high quality residential real estate in the premium segment. Robb Cohen· ·CRS, R CRS,ASR, ASR, AB Robb Cohen ABR Director · Associate Broker r · Realtor® Director · Associate Broke

Engel & Völkers Boston 46 Gloucester Street Engel & Völkers Boston · 46 Gloucester Street robb.cohen@evusa.com · robbcohen.evusa.com Mobile +1-617-962-0142 +1-617-962-0142 · Office +1-617-936-4194 rMobile obb.cohen@evusa.com

©2014 Engel & Völkers. All rights reserved. Each brokerage independently owned and operated. Engel & Völkers and its independent License Partners are Equal Opportunity Employers and fully support the principles of the Fair Housing Act.

Professional Designations, Certifications & Recognitions

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Exclusive Local and service international expertise Providing world service for exclusive realclass estate clients Engel & Völkers began providing The Private Office establishes an exclusive referral platform in order to generate services more than 35 years ago new, additional customer contactsasina a very affluent group of customers for the boutique agencycore known for itsareas highly Group’s three business of Residential, Commercial and Yachting. A specialized real estate service to a small close network of contacts is established with private banks, family offices, tax but exclusive clientele. advisers, lawyers, etc. Today, as an international brand Office consists of so-called “high The target group of the Private net worththe individuals” who have a set amount of liquid assets. serving needs of many thousands of home sellers and buyers around The Private Office works closely with partners of the Group at the the world, we continue to value our respective locations. Here, the partner is the local expert in each case, true to the We know the unique features of boutique styleglobal, of business. motto “think act local”. your local towns and neighborhoods We will hold our relationship with because we understand that these offer you closely and give back to the priceless value that will affect how we communities we share. market your property. Though we belong to an international network, we are a local shop and all of our advisors are local experts. Many have grown up in the neighborhood and have a network of clients who are also their friends. What they all have in common is the ability to reach buyers and markets locally, nationally and around the world.

Global Recognition Engel &Völkers Global Top 10 Lists Residential: The Engel & Völkers “Top 10 Agents now confirmed Each year, Engel & Völkers names and honours the most successful real estate agents in its international network. Now the winners have been confirmed for the Residential division. Due to the strong growth of the Group and the different market conditions, Engel & Völkers has, for the first time, honoured the most successful real estate agents in the EMEA region (Europe, Middle East and Africa) in addition to the global “Top 10 Agents”. There are four categories for the ranking: the highest transaction volume, the highest commission, the highest number of rentals and the highest number of sales.

Engel & Völkers Global list of “Top 10 Agents“ Highest Number of Properties Sold

Highest Commission Revenues

1. Shirley Gary, Engel & Völkers Atlanta (USA) 2. Roxann Taylor, Engel & Völkers Dallas (USA) 3. Mark Evernden, Engel & Völkers Calgary (Canada) 4. Robb Cohen, Engel & Völkers Boston (USA) 5. Carol Sollak, Engel & Völkers Wellington (USA) 6. Paul Benson, Engel & Völkers Park City (USA) 7. Sandy Epstein, Engel & Völkers Atlanta (USA) 8. Todd Diebold, Engel & Völkers Atlanta (USA) 9. Falko Nisse, Engel & Völkers Berlin (Germany) 10.Giancarlo Cuffia, Engel & Völkers Ft. Lauderdale (USA)

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Highest Transaction Volume 1. Carol Sollak, Engel & Völkers Wellington (USA) 2. Antonia Crespi, Engel & Völkers Gstaad (Switzerland) 3. Paul Benson, Engel & Völkers Park City (USA) 4. Sandra Miller, Engel & Völkers Santa Monica (USA) 5. Nicole van Parys, Engel & Völkers Westlake Village (USA) 6. Howard Morrel, Engel & Völkers New York (USA) 7. Roxann Taylor, Engel & Völkers Dallas Southlake (USA) 8. Ken Meierling, Engel & Völkers Jupiter (USA) 9. Robb Cohen, Engel & Völkers Boston (USA) 10.Rosalie Klein, Engel & Völkers Beverly Hills (USA)

Carol Sollak, Engel & Völkers Wellington (USA) Antonia Crespi, Engel & Völkers Gstaad (Switzerland) Paul Benson, Engel & Völkers Park City (USA) Nicole van Parys, Engel & Völkers Westlake Village (USA) Roxann Taylor, Engel & Völkers Dallas Southlake (USA) Thomas Ajtony, Engel & Völkers Marbella Golden Mile (Spain) 7. Howard Morrel, Engel & Völkers New York (USA) 8. Michael Richter, Engel & Völkers Porto Cervo (Italy) 9. Sandra Miller, Engel & Völkers Santa Monica (USA) 10.Robb Cohen, Engel & Völkers Boston (USA)

The Engel & Völkers story Our success as a global leader Engel & Völkers’ was founded in 1977. We began as a specialty boutique agency providing high-end real estate services to wealthy European investors in search of assistance from experts who were highly professional and discreet. We proved our competence and passion early on and quickly earned a reputation for our unparalleled level of service, highly valued network and strong leadership in the market. Our successes lead to greater demand for what we offered. With a brand gaining in recognition and reputation, we established a system that allowed us to expand without sacrificing our higher standards of quality. In 1988, we launched our own lifestyle, design and architecture magazine, GG. Through this publication we define our brand and showcase the premier properties we represent. In the same year, we also established the Engel & Völkers Academy to maintain our standard of quality among the growing numbers of

expert real estate advisors choosing to represent our brand. In 1990, we opened our first international shop in Majorca, Spain. It marked the beginning of our worldwide expansion throughout Europe, Africa, Asia, Australia and America. Today, there are more than 4,200 real estate advisors in 38 countries spanning six continents. Though the Engel & Völkers firm has grown beyond a small boutique agency, you can still rely on us for the qualities that remain our keys to success -- local market expertise, a highly valued network, and an unparalleled level of service quality.

A higher standard, worldwide 37 countries spanning five continents Engel & Völkers is one of Europe’s most recognized real estate brands. We specialize in the sale and leasing of premium residential property, commercial real estate and yachts around the globe. We are also a trusted source of real estate market news and trends on a global scale. Engel & Völkers is part of a culture that appreciates fine living and discerning taste. Our reputation among the high-end segment of buyers and sellers have given us the ability to become the first real estate company in the world with a specialized division dedicated to the sale of historic properties. These include classical mansions, castles, palaces and cloisters throughout Europe. While we continue to reach new heights in the super-prime real estate markets we never lose sight of the roots of our success. We continue to value the knowledge, service and network we use to assist each and every client we serve and to achieve their highest real estate aspirations.

Wherever an Engel & Völkers office has opened, whether in Europe, Africa, Asia, or in the Americas, the worldwide recognition of our brand follows. For the homes we represent, including yours, this means greater worldwide exposure enhanced by the confidence of our brand. This has been the strategy that has enabled us to successfully reach qualified international buyers for the homes that we represent.

Competence, exclusivity and passion The core values that define us There is a single vision shared by the thousands of professionals who represent Engel & VĂślkers worldwide. It is to link together the aspirations of discerning individuals around the world, be it in a private or business contextâ&#x20AC;&#x201D;with total passion. To achieve this vision, we have established a set of core values. These values help to maintain our high level of service quality worldwide and reinforce

the meaning of our brand for each and every Engel & VĂślkers advisor. Our training, marketing capabilities and international network ensure that our advisors can competently meet your real estate needs. They will develop a customized strategy and provide the specialized services that will work exclusively for you. And they will do it all with total passion.

Local and international expertise Providing world class service Engel & Vรถlkers began providing services more than 30 years ago as a boutique agency known for its highly specialized real estate service to a small but exclusive clientele. Today, as an international brand serving the needs of many thousands of home sellers and buyers around the world, we continue to value our boutique style of business. We will hold our relationship with you closely and give back to the communities we share.

We know the unique features of your local towns and neighborhoods because we understand that these offer priceless value that will affect how we market your property. Though we belong to an international network, we are a a local shop and all of our advisors are local experts. Many have grown up in the neighborhood and have a network of clients who are also their friends. What they all have in common is the ability to reach buyers and markets locally, nationally and around the world.

Global marketing support Fully dedicated team of experts Engel & Völkers manages a worldwide marketing department in our corporate headquarters in Hamburg to support our shops and advisors worldwide. We also have a marketing team in our North America corporate headquarters in New York City to focus specifically on the properties we represent on this continent. In each of our shops, a dedicated marketing specialist works with our advisors with support from our national and global marketing teams to create customized, multi-channel campaigns for each property we market. We take a data-driven approach that starts

with research. We identify the unique qualities of a property and place it in the context of current and trending market conditions. We identify target market groups and create campaigns to provide maximum exposure of the property but with messaging and branding to attract the most qualified buyers. We also access Engel & Völkers’ propriety international network of clients who already consider our brand as a trusted source of valuable real estate properties. Properties listed with Engel & Völkers share the same recognition of representing a higher standard.

Every home is a mansion Premium service always While we do represent historic castles and mansions throughout Europe, we represent homes at all price points, providing the same standard of premium service and personal attention for all. No matter the price, size or style of a home, Engel & VĂślkersâ&#x20AC;&#x2122; core values ensure the very best service and commitment. Our experience and achievements in the many locations and countries we operate have given us a breadth of tools and strategies to be effective for a wide variety of properties, price points and market conditions. We take a consistent

approach that includes market research, strategic marketing and maximizing the exposure throughout our network, for every home. The international recognition of our brand continues to provide the advantage of gaining the attention of a wider audience of potential buyers for every home we represent. Through periods of strong economic growth and in less certain times, Engel & VĂślkers has maintained consistent success in its sales for the past 30 years.

Internet Marketing

Your Home In All The Right Places Portals, syndication & exposure Making sure your home is solidly in the market, not just simply on the market. Everything working for you 24 hours a day, 7 days a week. It does not cost any more to work with the best, but, it can cost you much more if you donâ&#x20AC;&#x2122;t. More in time, energy, and money. Today, real estate sales involve sophisticated advice and effective strategic marketing to ensure that you quickly get the highest possible price for your home. When you list with me, as part of an effective, productive marketing plan, your home will be featured in various proven internet and print advertisements. The National Association of REALTORSÂŽ reports that 90% of people looking for homes now use the internet in their search. Your home presented easily and beautifully with large photographs that truly showcase your home and all its unique features, in an easy to navigate, user friendly format on RobbCohen.com. Integration with various social media networks and email marketing programs allows me to take advantage of the most up-to-date technology when marketing your home.

Optimized search results Preferred online placements For the majority of homebuyers, the search for properties begins online. To ensure a place above this rapid flow of real estate information on the most highly trafficked sites, Engel & Vรถlkers partners with the leading online property search companies including Zillow, Trulia, Frontdoor.com, Realtor.com, and Yahoo.

With these strategic partnerships, our listings not only appear in the top results, they also receive preferred placement appearing higher in results and with designs customized to prominently display the Engel & Vรถlkers brand. We also maintain control of the content we post so that we can update information about your home in a timely manner and ensure that your listings remain fresh.

Zillow Group Stand out in search results Zillow is a leader among online real estate search engines, reaching 180 million visitors each month. Listing your home with Engel & Volkers means capitalizing on the country's largest mobile real estate platform with nearly two-thirds of visits arriving through mobile devices. As a valued partner, your home will be accessible to millions of online visitors, appear higher in search results and be designed with Engel & Volkers branding to truly stand out.

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Giving you the EDGE.™ Smart marketing. Extensive exposure. Global reach with boutique style is what you can expect when working with an Engel & Volkers advisor here and around the world . . . and we've sharpened our EDGE. Committed to delivering the highest level of customer service, Engel & Volkers provides Extensive Domestic & Global Exposure (EDGE) designed to maximize exposure of your listing to qualified, targeted buyers worldwide.

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Social media engagement Engaging fans, creating buyers

Engel & Völkers places special attention in social media where 25% of all online activity is spent. We engage our friends and fans through our Facebook® pages, Twitter® feeds, Pinterest® boards and YouTube® videos ensuring that our brand, services and premier properties remain a topic of conversation. Our strategy in social media is to be where our clients and potential clients are, providing content of true value and driving traffic to our properties. We also use social media to strengthen our

connections locally by reporting and sharing news and interests happening within our community.

Print Ad Marketing

Print Ads Boston Courant /Boston Guardian

Global reach that connects you to the world. Local expertise you've relied on.

Engel & Völkers is a globally recognized lifestyle brand with over 550 brokerages in 38 countries and 5,200+ associates spanning 6 continents, specializing in the provision of high quality residential real estate in the premium segment.

170 Tremont St #1804, Midtown, Boston: $1,074,000 Exceptional 1,171 SF 2BR/2BA PH in the full-service Parkside Residences. Living/Dining room with 10' windows and views from all rooms. Elevator, Gym, Concierge, Full-Service, Parking!

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The Power of Global Reach & Local Expertise 375 Marlborough Street #4, Back Bay, Boston Asking Price: $1,595,000 Sale Price: $1,754,500 From listing to living in 6.5 days for 10% over asking. Call us to find how we can cause this success for you.

39-41 Salutation St #2B, North End, Boston: $569,000 Spacious 2 BR/1.5 BA complete with master suite - steps to the waterfront. In-unit washer/ dryer, hardwood floors, heat and hot water included in condo fee. Call Brian Hurley 617·448·7377

Robb CRS, ASR, ABR Robb Cohen Cohen ·· ENGEL & VÖLKERS, Boston Director Principal· ·Associate Broker Broker Engel & Völkers Boston 9 Newbury Street, 2nd Floor 46 Gloucester Street Mobile +1-617-962-0142 +1-617-962-0142 Mobile robb.cohen@evusa.com robb.cohen@evusa.com

170 Tremont Street #1802/1803, Midtown, Boston: $2,225,000 Design Your Dream, corner home of 2 combined units — 3-4BR/4BA residence of 2,256 SF, balcony, 2 parking. 280-degree unobstructed endless views. Enjoy the most sought after location as well as a prestigious full-service building directly across from The Boston Common.

134 Beach St #3B, Leather District, Boston: $1,395,000 New to Market! Fabulous NY-style open 2,836SF 2++BR/2.5BA creative loft. Spacious living, oversized windows. Raised kitchen, honed black granite counters, island, breakfast bar, SS appliances. Fabulous master bedroom suite. 2 work spaces. C/AC, W/D, elevator, rental parking, LIVE LARGE.

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Global reach that connects you to the world. Local expertise you've relied on.

The Power of Global Reach & Local Expertise 170 Tremont St #1802/1803, Midtown, Boston Asking Price: $2,225,000 2,256 SF 3-4BR/4BA Listed and placed under agreement in just 8 days! Call us to find how we can cause this success for you.

128 Mill Road, North Andover: $1,025,000 Gracious 4,324+ SF 5BR, 3 Full BA, 2 Half BA French Country Colonial on executive estate. 10 Beautiful rooms combining luxury finishes, hardwood floors, high ceilings and graceful curves. Expansive terraces, grand reception foyer, C/AC, large rolling lawn, and commanding views from atop the hill. 28 min to Boston.

170 Tremont Street #1804, Midtown, Boston: $1,074,000 Exceptional 1,171 SF 2BR/2BA PH in the full-service Parkside Residences. Living/ Dining room with 10' windows and commanding views from all rooms. Updated fully-applianced kitchen. Large master bedroom with en suite bath and walk-in closet. Elevator, concierge, fitness room, valet parking!

Robb Cohen · ENGEL & VÖLKERS, Boston Principal · Broker 9 Newbury Street, 2nd Floor Mobile +1-617-962-0142 robb.cohen@evusa.com

Do you know your home's value in this market? If you are thinking of selling, please call me. I offer a fresh & global approach.

Robb Cohen · Director 46 Gloucester Street, Boston www.robbcohen.com Mobile +1-617-962-0142 “In a constantly evolving real estate market, and with Boston's ever growing international than ever to leverage global resources along with local expertise. ”

itthe isFair now more ©2016 Engel & Völkers. All rights reserved. Each brokerage independently owned and operated. Equal Opportunity Employers. We fully support presence, the principles of Housing Act.important

Robb Cohen, Principal, Engel & Völkers Boston

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Global reach that connects you to the world. Local expertise you've relied on.

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Local expertise you’ve relied on. Global reach that connects you to the world. International buyers invested more than $92.2 billion in U.S. homes for the period of April 2013 through March 2014 — a 35 percent increase from the previous period’s level of $68.2 billion.* Today’s real estate professionals need to demonstrate international expertise and have the proven ability to promote their properties to buyers worldwide. Engel & Völkers is a global brand with more than 550 brokerages and over 5,000 advisors in highly desirable markets throughout Europe, Asia, Africa and the Americas. Our culture of expertise and passion is shared through our proprietary technology, which leverage the full power of our network for the clients we serve. In this way, we are truly connected. Let us make the right connections for you. Call Robb to learn more about his team’s affiliation with a world brand leader in real estate.

Robb ASR, RobbCohen Cohen· ·CRS, ENGEL &ABR VÖLKERS, Boston Director · Associate Broker Principal · Broker Engel & Völkers Boston 9 Newbury Street, 46 Gloucester Street2nd Floor Mobile Mobile+1-617-962-0142 +1-617-962-0142 robb.cohen@evusa.com robb.cohen@evusa.com

*2014 Profile of International Home Buying Activity compiled by the National Association of Realtors® ©2014 Engel & Völkers. All rights reserved. Each brokerage independently owned and operated. Engel & Völkers and its independent License Partners are Equal Opportunity Employers and fully support the principles of the Fair Housing Act.

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OPEN HOUSES LISTED INSIDE

Picture perfect Eye-catching imagery We only work with professional photographers and videographers who have earned our trust when it comes to the quality of their work. They are the best in their fields and produce work that captures both the details and the essence of a propertyâ&#x20AC;&#x2122;s greatest features.

When a potential buyer notices the right home it is typically love at first sight. Online or in print, you only have one chance to make a great first impression. Within the few minutes it takes for an opportunity to be won or lost, when noticing your property, it is all the more critical that the presentation of your property digitally and in print is professionally styled.

On our websites, brochures, print advertising and videos exceptional presentation is not only an essential requirement of the Engel & VĂślkers brand, it greatly increases the chance of connecting your home to the right buyer.

Targeted print placements Advertising in premium publications While a greater number of property searches begin online, our relationships with the world’s leading publications, local magazines and newspapers and our ongoing public relations activities ensure all-around maximum exposure for our listings in print. Engel & Völkers has maintained special arrangements for years that allow our properties heightened exposure in local, national and international print publications such as The New York Times, Architectural Digest, The International New York Times and Condé Nast Traveler.

Our listings appear in foreign publications abroad through our international network of Engel & Völkers shops in 37 countries. Our own publication GG, is designed to promote our properties to our exclusive network of valued clients, and we also work closely with widely-read print publications in our area for the best placements of Engel & Völkers listing and to maximize targeted exposure locally.

GG magazine Showcasing the E&V lifestyle In 1988, we launched GG magazine, a high-end, glossy publication created to keep our clients informed of the latest news and trends in the luxury lifestyle world. It was also the place for us to share premier properties represented by Engel & VĂślkers. Printed seasonally and in six languages, GG explores culture, art, design and architecture and profiles innovators, artists and celebrities as well as the incredible homes in which they live. It is also the high end catalog in which we present the properties we represent, including yours. As part of GG, your property can be delivered directly to Engel & VĂślkersâ&#x20AC;&#x2122; top clients, distributed through our international network and made available on newsstands throughout Europe.

GG celebrates life and culture, and continues to be the centerpiece of our marketing efforts and the anchor for our growing brand influence.

Seller Representation

Initial assessment Getting to know your needs

The better we know you, the better we can serve you. That is why we start with an individual consultation with every client. Our goal is to get a better understanding of your expectations and to learn more about the property through your eyes. As a leading real estate company with an international profile, you will be provided with exceptional service that starts from day one. During this step in the process, our advisor will review every aspect of your property, ask questions and research the local market trends and activity. The steps are taken to determine key marketing

points, outline the ways in which we will collaborate with you on a pricing strategy, identify your home’s target audience and gain a full understanding of your specific and unique needs. This crucial first step sets a course for you, our advisor, our brokerage and our brand to work together to sell your home at the highest price within an acceptable time frame and in a stress-free manner. The scope of our research: ■■

Review your property

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Conduct a homeowner interview

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Research market activity and trends

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Identify target audience

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Outline pricing strategy

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Gain full understanding of unique homeowner needs

Presenting our strategy An in-depth look at research results Following our initial assessment we prepare a customized presentation in which we explain what our research and expertise has discovered regarding the value of your property and market conditions. This tailored presentation will include our analysis of the market and the groups we’ve identified as the most qualified buyers for your property. We will also share with you the specific steps we will take--including advertisements in select publications, placement in online real estate search engines, public relations opportunities and direct mail messaging-- to maximize exposure of your property to the target audiences we’ve identified. We will also

work together to determine a pricing strategy that meets your goals. In providing this highly detailed view of the sales strategy, we also learn more about your expectations so we can make sure to meet them at every stage in the process. Our measures for property valuation: ■■ ■■

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Expert evaluation of the property Detailed analysis of the target audience Current local market activity and historic trends

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Marketing and advertising support

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Pricing strategy

Market Oriented Valuation Research and results Listing your property with Engel & Völkers gives you the benefit of our highly valued contacts, our network of shops and advisors, and international recognition that attracts the widest group of qualified buyers. Your Engel & Völkers advisors are specially trained to conduct a comprehensive analysis of your property using proprietary tools and standards so that decisions on pricing and marketing have a greater chance of

finding the best buyer for your home in an acceptable time frame. A Market Oriented Valuation performed by an Engel & Völkers advisor is an essential part of the services we provide. It is the most accurate assessment of your home’s value based on data and information that includes current and historical real estate activity in your market.

About our property pricing: ■■

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Detailed knowledge of the local market provides insight in the buyer’s perception of the home’s value. Accurate pricing based on comparative market analysis is key to achieving the best possible value from the sale of your home. Homes priced slightly higher than its perceived value will reduce the number of interested potential buyers. Starting with an accurate price from the outset will yield the highest results.

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Interest in a home new to the market drops significantly the longer the home remains on the market. The longer a property remains on the market the less of a chance in finding an interested buyer. The portion of the price related to home improvements will typically be less than the actual cost of improvements. An offer will typically be lower than the listed price but can be negotiated higher since an offer also signifies that a connection to the home has already been made.

Concierge service throughout Our focus is on you As an Engel & Völkers client, you are our highest priority. Our collaborative approach to the sales process means involving you in as much or as little of the activities as you would like. However, through it all, we will provide proactive and ongoing communication, reporting on the status of your home as often as is most convenient and valuable for you. You will receive regular updates on the status of your property, written reports on each showing, details of our marketing campaigns and new measures before they are implemented. We consider open and frequent communications between

our advisors and clients to be essential. Our hope and our goal is to have the successful sale of your home be the first of many opportunities in which we can be of service in achieving your real estate goals. Detailed information to keep you up to date: ■■ ■■

Written reports after each showing Activity reports on the status of your sale

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Latest market information

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Evaluation for marketing measures

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Advice on aesthetic improvements

From offer to closing Achieving the best possible outcome Our service focuses on quickly relaying purchase offers and advising on the submission of counteroffers, the negotiating process itself, inspections, contractual issues and closing preparations. While we communicate often throughout this process as your representative, it is our role to stand firm and skillfully negotiate on your behalf and to achieve the best results for you. We will assist when escrow opens, be present at closing and handle the exchange of keys.

Ideal conditions for a successful closing: ■■

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Agreement between all parties concerning the purchase price and contingencies Proper preparation of all required documents Regular communications between all parties

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Escrow management

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Service at closing

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Assistance during the handover of the property

Testimonials & Referrals

Personal Testimonials Going the extra mile “Thank you for everything!! You are amazing! I really look forward to working with you again and expect in the next year it is highly likely!!” -Deb “Working with Rob Cohen, I was extremely impressed by his marketing plan and tenacity for showing my home (we had open houses every weekend). He advertised my apartment every week in the real estate news papers and online (on his website as well as in MLS, Realtor.com, Boston.com, etc).” -Alison “Rob and Norma, Thank you both again for your skill, expertise, guidance and advice throughout this very stressful process. As I’ve said before, I’ll be highly recommending you to anyone who’s even thinking about selling their units in the Boston area. They’d be crazy NOT to utilize your services. It was a pleasure working with you both.” -Mike “When I was relocating to the west coast earlier this spring, I knew from the start that Rob was the only agent in Boston capable of marketing and positioning our $1.2M+ condo to create the best possible outcome. Based on Rob’s advice, my wife and I worked quickly (with Rob’s help) to prepare and stage the unit, and the outcome far exceeded our expectations. Rob had 40 people at the first (and only) open house, multiple offers were submitted, a bidding war ensued, and Rob worked tirelessly to quickly negotiate a signed P&S agreement (with an all-cash offer and no contingencies) within only a couple of days after the unit was listed. The accepted offer was almost $100K above asking

price, almost $200K above what my wife and I had paid for the property less than a year before, and allowed us to delay the closing until a date that worked for us. Rob spent his own money to help market the unit, and was always available and highly responsive to our needs throughout the process. Even though Rob made much less than his usual commission on the sale (because there was a relocation company involved), he still gave us First Class service throughout the process. Rob’s record speaks for itself, but my experience working with him exceeded even my ingoing expectations, which were already very high. I would recommend him without reservations to anyone considering a sale in downtown Boston.” -Matt & Nicole J. “Robb, I want to take a minute to thank you, Norma, and your entire team. Having never worked with another broker I didn’t know how good I had it until working with someone else to buy my home in the far western suburbs. You make the process incredibly easy and for me, worry free. I am still amazed at the price we got for the condo. Having bought and sold multiple properties with you I wouldn’t hesitate to refer you.” -Geoff (2 time Seller & 2 time Buyer-2007-2014) “Dear Rob, We are extremely grateful for your outstanding work in selling our two properties. Your in-depth research, expert guidance at every step, and total commitment from beginning to end are qualities that put you at the top of your field. You are truly the best!” -Dr. & Mrs. K.

Personal Testimonials Going the extra mile “Dear Rob, I just wanted to send you a note of thanks for doing such an incredible job of selling my condo! My head is still spinning from how quickly you sold my home. I just got my computer hooked up this afternoon and you are one of the first people I wanted to send an email out to. You are obviously a very gifted realtor. Thanks again and it was great doing business with you.” -Amanda “Thank you for all your work in selling the house. We really appreciate everything you did for us over the past few months, and your help in alleviating the stress and craziness. It was great working with you. We wished we would have found you much, much earlier in our process. If we hear of anyone wanting to buy or sell a house in Boston, we’ll definitely recommend your services.” -John & Jennifer “Rob, Thank you for your superb service. You performed as advertised and I’m very happy with the sale. I wish you the best of luck with your new affiliation. I’ll definitely think of you when I need to buy or sell my next Boston property.” -Steve F. “In the course of my life I have probably purchased in excess of 50 properties or more. I have never had the pleasure of working with a more professional real estate broker than yourself; a judgment I passed along to the owner/president of your brokerage. I’ll be in touch upon our return on the 17th.” -Hud “Hi, I just wanted to take a moment to thank

you for the outstanding service provided. The pictures, advertising, marketing, negotiations, and everything else that went into making this such a painless experience, were top notch. Even in this tough housing market, you were able to secure top dollar for my unit. Thanks again for all the hard work, great attitudes, and accessibility. You really are a great group to work with.” -Lisa “Hi Rob, I wanted to thank you and your competent staff for making the process of selling my condo not only painless but efficient. As I sit here this afternoon, it is still hard to believe that the process went so smoothly. I’m so glad that I put my faith in you. You are a man true to your word. Thank you.” -Paula H. “It’s been a great pleasure working with you guys, I truly believe you guys are the best team in town! I’m happy to be a reference for you. 20 days at full price, you can’t argue with that!” -Alan L. “I want to sincerely thank you for all your help in selling my condo. The entire sales process and transaction could not have gone smoother and I credit you and your wonderful team for that. Even in this difficult market, you were able to attract a buyer and get me more than fair price that I think made everyone happy. And not to mention the trouble you had to go through with all the long distance paper work! Thank you again for all your hard work and I’ll definitely be referring you to my friends in Boston if they ever need realty services.” -Innelli U. & Family

Personal Testimonials Going the extra mile “I have to tell you that you truly are the man. I have bought and sold a lot of homes in my time but I have never met as professional a guy as you in all my real estate dealings over many years. As I told you before, a lot of brokers talk big and don’t perform. You, in a record time of only 3 weeks, sold our unit. I never thought it could be done that fast. You truly ‘put your money where your mouth is.’ Not only did you sell it in a record time but you go the highest price of any similar unit that has ever been sold in the building in a terrible economy. You can rest assured that whenever we come across anyone looking to buy or sell in the city, your name will be up front and center. We truly appreciate your hard work, professionalism from day one, and outstanding marketing abilities.” -Ron & Andrea “I can’t think of even one negative aspect of my experience working with Robb Cohen, which in my experience is not the norm even in a ‘good’ real estate transaction. He and his team exemplified professionalism at every step of the process of selling my condo. Everything that was promised was delivered in spades. Robb definitely offers a high quality of service, I would not hesitate to recommend him to anyone in need of a real estate agent in the Boston area.” -Chris H. “I purchased three downtown Boston condo’s from Rob in the past 5 years, one of which he is now currently listing for sale. Simply put, Rob is the best real estate agent I know. His knowledge and expertise in the Boston market is second to none. In the buying process he always steered me in the right direction. He didn’t want to just make the sale, he wanted to make the right sale. He knows

what’s important and what’s not and I felt extremely comfortable that I was in good hands. He’s always responsive and doesn’t sugar coat things to make them sound better or worse than what they really are. Most importantly, he knows how to close a deal. He’s just one of the rare service providers that’ll make you say ‘I’m glad this guy is on my side.’” -Anonymous (Zillow) “Mr. Cohen IS a real estate PROFESSIONAL. He knows the market, listens, and actually creates a marketing campaign that gets results. We sold our place within a week. Given his experience and knowledge of the market, he knows how to position your property realistically. He advocates for clients and I have to say is not a fly-by-night realtor as some that I have come across are. He understands the huge psychology involved in buying and selling a home which adds to his experience. I hope not to move anytime soon, but if we do, Rob Cohen is our realtor.” -Anonymous (Zillow) “Robert is a fantastic agent. So kind, so thoughtful. It was really important to us that Robert has grown up in Boston and Cambridge and knows all the neighborhoods like the back of his hand. He was able to give us tips and insights on what would work best for us given our needs. And he spent a lot of time getting to know us so that his recommendations were always “on the mark”. I will never use anyone but Robert again.” -Dana; Cambridge

Personal Testimonials Going the extra mile “My wife and I recently worked with Rob Cohen on real estate deals totaling well over a million dollars. Rob is an absolute complete agent. From identifying improvement areas, marketing, pricing, final negotiations and everything in between, Rob’s wealth of real estate knowledge and experience helped us at every conceivable step. Rob is available literally 24/7. Whether it’s a Sunday morning phone call or an 11:00 pm email I have never had a problem contacting Rob concerning any matter. Every missed phone call or email was promptly returned. He and his team were single handedly responsible for extensive marketing which included creating and placing newspaper ads, neighborhood mailings, listing sheets and the most extensive online advertising I have ever seen from any agent. Rob does this all at his own expense. He was able to create such a buzz that within 2 hours of listing our place we had viewing requests! Within the first week we had over a dozen walk throughs and that’s not even including the open house. Through every negotiation I was thankful that Rob was on our side. Trust me, you don’t was to sit across the table from this guy. He was able to clearly define each issue and point out what we should expect and why. There were at least three different issues where he was able to save us future headache on as well as tens of thousands of dollars. Probably most of all we appreciated Rob’s attitude. Not only does he live and breathe real estate but reminds us of what customer service and care really is. We have never had someone work so hard for us while simultaneously putting our requests and

concerns first even if it cost him money. Now that we have worked with Rob I can honestly say we will never use different agent in Boston as long as Rob Cohen is a broker. If you have any questions I would be happy to answer them or if you prefer we could arrange a phone call.” -Chris & Kirsten B. “It was 2.5 years ago when my husband Andy and I met Rob and his team of professionals. I met them under unique circumstances, as we were buying a condo (308 Commonwealth Ave) that he was selling. We think this important to know, as we found his skill sets that distinctive. Prior to using Rob, we used a long time family friend. However, this is business/ money, so friends are not going to trump results. In addition to being on “both sides” of the table in dealing with Rob, we have become to enjoy Rob and his wife as friends. Thus far, we have used Rob to buy three properties and sell two. Going forward, as our family continues to expand, we intend to use Rob as our partner of choice. I think that what separates Rob from others is: • Experience - Rob’s experience in the market is very impressive. Through his relationships and tenure in the City, Rob has come to intimately know most properties in Boston. Each building, its owners and characteristics, provide subtle traits that can be exploited if understood by the selling agent. Rob is able to educated potential buyers on issues of importance, such as a wellrun condominium association. Such subtleties are

Personal Testimonials Going the extra mile • ...know, but moreover are the di erences bet-ween an attractive property and one that sells quickly. Rob is also able to point out laws to others should a competitive property be mentioned (if he knows the good in a building, he knows the bad also). •Hard work/Passion - Rob’s success is attributable to his hard work. Rob works because he loves what he does - and that is very apparent at all times. We have negotiated deals with Rob from halfway around the world (Greece), when it was 2 or 3 in the morning for him (one of many examples). His accessibility and constant “reaching out” to proactively give updates is something we have come to greatly enjoy. • Premium Branding - Buyers either do know, or quickly come to know that Rob Cohen the broker has a high end brand. Rob takes the high road in how he shows and markets the properties, and deals with clients. This might sound strange, but a clean cut, well groomed individual makes a difference. I could continue, but would simply like to tell you myself or my husband would be delighted to take a call or meet in person should you want to discuss further. - Rob’s Fan Club.” -Rachel, Andy, Zach and Luke

“Rob is a great guy to work with. Understood our needs. Overall an easy/smooth transaction.” -A. Bhat

“Robb had come highly recommended by both personal friends who are extremely demanding and have high expectations as well as an attorneyfriend whose opinion we greatly respect and value. Robb is a strong personality with wellfounded opinions. However, he listened and considered all of our issues and concerns with respect. Robb and Norma were with us every step of the way. They sent us reminders, considered our personal schedules and did everything they could to make it as convenient and painless for my wife and I. Norma is an underestimated but highly appreciated team member. Couldn’t ask for anything more. -Steve & Marilin ; Jamaica Plain, MA “Rob is a fantastic realtor. Throughout the entire process he was always available to assist me, and answer any questions I had, regardless of the day of the week or the time of day. Robb did a particularly excellent job making me feel like he is always looking out for my best interests in all aspects of the sale. I would never want to use any other realtor, and would recommend Robb to anyone.” -Jeff Cohen; Somerville, MA

References

Wael & Maria Bayazid 250 Beacon Street #6 Boston, MA 02116 Phone # Avail Upon Request

James & Michell Hickman 65 Marlborough Street #3 Boston, MA 02116 Phone # Avail Upon Request

Lane & Jill Murphy 109 Chandler Street #1 Boston, MA Phone # Avail Upon Request

Dr. Edward Benz 20 Beacon Street #4 Boston, MA 02108 Phone # Avail Upon Request

Dr. Ben & Lisa Humphries 82A Pinckney Street Boston, MA 02114 Phone # Avail Upon Request

Erik Gregory PhD & Rictor Noren 325 Commonwealth Ave #5 Boston, MA 02115 Phone # Avail Upon Request

Chris & Kirsten Behling 38 Downing Road Lexington, MA 02421-6919 Phone # Avail Upon Request

Nicole & Matthew Jeffers 88 Kingston St PH #7A Boston, MA 02108 Phone # Avail Upon Request

Pat & Dave Oâ&#x20AC;&#x2122;Hearne 274 Beacon St. 9F, 126 Comm Boston, MA 02110 Phone # Avail Upon Request

Sylvia Blumenthal 39 Winchester Street Boston, MA 02116 Phone # Avail Upon Request

Dr. Peter & Donna Kenny 260 Beacon St #11 & #12 Boston, MA 02116 Phone # Avail Upon Request

Bruce Percelay 29 Commonwealth Ave Boston, MA 02116 Phone # Avail Upon Request

Mark & Sara Coles 65 Marlborough Street #4 Boston, MA 02116 Phone # Avail Upon Request

Ted Killory, Esq. 20 Beacon Street #5 Boston, MA 02108 Phone # Avail Upon Request

Michael Pierce 68 West Cedar Street #2 Boston MA, 02114 Phone # Avail Upon Request

Dr. Robert Crone 18 Cumberland Street, Suite G Boston, MA 02115 Phone # Avail Upon Request

Peter & Linda Lentini 3 Myrtle St #2 / 390 Comm #603 Boston, MA Phone # Avail Upon Request

Andrew & Rachel Spellman 308 Commonwealth Ave Boston, MA 02115 Phone # Avail Upon Request

Dr. William Docken & N. Nicossia 1200 Washington St #223 Boston, MA 02118 Phone # Avail Upon Request

Richard & Anna Leviton 407 Beacon Street Boston, MA 02115 Phone # Avail Upon Request

Cheryle Young 3 Walnut Street #4 Boston, MA 02108 Phone # Avail Upon Request

John DeSimone, Esquire 24 Commonwealth Ave #6 Boston, MA 02116 Phone # Avail Upon Request

Josef Linde 270 Beacon Street #4H Boston, MA 02116 Phone # Avail Upon Request

Drs. Adam & Westyn Zucker 117 St. Botolph Street #3 Boston, MA 02116 Phone # Avail Upon Request