New Horizons Digital Arts Programs by Scott Robert Photography

New Horizons Digital Arts Programs

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PASSION WE BRING THE

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THE TECHNIQUES

TOGETHER WE WILL

WORK TO ACHIEVE

YOUR SUCCESS Certified Wedding Photographer 4

Certified Videographer 8

Certified Portrait Photographer 14

Certified Fine Art Photographer 20

Adobe Applications and Workflow

Fundamentals Courses 28 2

oday we live in a world of visual content, and content providers are searching for

new voices that will innovate, inspire, and implement the images and video that will shape how we see today and into the future. The New Horizons Digital Arts program offers you a practical, organized opportunity to develop your passion for photography, video, and digital art to a level that will attract an audience and the firms that need your skills and image leadership.

or over 30 years, New Horizons has been the leader in computer training with more than 30 million students worldwide. The reason for our

success is simpleâ&#x20AC;&#x201D;we are the best source for career development, computer training and certification in the world. With the explosion of digital imaging, we are equipped with the tools and exceptional instructors needed to teach students a full range of image techniquesâ&#x20AC;&#x201D; from photographic capture, to computer enhancement, to output, and more.

t New Horizons, we provide in-depth, handson digital arts programs designed to reflect

real-world needs while encouraging students to explore their own creativity and artistic passion. As a distinguished Career Learning Center, our courses can take you from passion to productivity

in as little as 13 weeks. Every learning module emphasizes techniques and skills that you will need to develop a career in the visual arts, photography and post production. Certified instructors who have worked in the field teach every learning module; they are mentors who share their experience while providing creative direction.

f you are looking to launch or further your career in wedding, commercial, portrait, video, or post

production image creativity, then you have come to the right place. The New Horizons Digital Arts program for creative minds and passionate souls will teach you the fundamentals and advanced techniques that encourage the union of art and technology. So select an area of focus, or several, then bring your passion to New Horizons and together we will work to achieve your success.

CERTIFIED WEDDING PHOTOGRAPHER WITH ADOBE WORKFLOW: 15-Week Course

edding Photography is one of the most demanding and most rewarding genres in all of photography. It is an art form, it is theatre, it is photojournalism, and it requires a broad range of creative attributes that encompass the avant-garde as well as traditional approaches.

ndustry sources report that Americans spent 8.5 billion dollars on wedding photography in 2011 and that the average couple spent $3,783 on photography and videography. The demand for creative wedding image-makers has never been greater as digital wedding projects are no longer merely an album of romantic memories. In todayâ&#x20AC;&#x2122;s wedding genre, couples, wedding planners, and destination wedding firms seek photographers who can deliver moving images with a wide range of outputs; the web, digital and print albums, DVDs, slideshows, and online theater.

Our curriculum builds upon the foundational principles of creative capture with digital cameras.

he Certified Wedding Photographer curriculum at New Horizons builds upon the foundational principles of creative capture with digital cameras, digital photographic processes, and photo editing with Adobe software. Instructors provide an inspirational framework for your developing skills so that you may fully understand these life-changing events and thus create your own style and approaches to satisfy wedding couples in new ways.

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tudents gain the foundational skills of lighting and posing, and learn to pre-visualize and then incorporate classical, fashion and glamour techniques to individual assignments. Instructors provide in-depth training and ample practice hours so that students can light and pose subjects within minutes, utilizing award-winning styles.

he course consists of classroom lectures, studio lab assignments and in-depth Adobe software training to master post production techniques. Students will work hands-on with their instructors on several real wedding assignments as well completing solo projects. New Horizons awards a Certificate in Wedding Photography to students who complete the course and meet the following criteria: •• •• ••

passing grade on all written and practical A exams for each focus area. New Horizons will administer a final written exam, which students must pass as a principal component of the certification process. Students will develop a professional-grade portfolio during the course, and present a final finished portfolio with specified images to their Instructor and a professional peer review committee, to qualify for certification.

INSTRUCTOR: SCOTT ROBERT LIM

nternationally acclaimed, master photographer, Scott Robert Lim (Photog Cr, AOPA) was awarded the prestigious 2009 Kodak Award and was inducted into WPPI’s Society of Excellence and has earned an Accolade of Outstanding Photographic Achievement. He also has earned his Photographic Craftsman degree from PPA, the world’s largest professional photography organization and is considered a leader in education. To his credit he has more than 50 international awards of excellence. His work has been published in books and magazines distributed internationally and has taught and mentored many professional photographers around the world. Scott is a popular international speaker with an exciting and inspirational style.

WEDDING PHOTOGRAPHY COURSES Focus Area—Creating Memory images with Emotional impact When a bride has contracted a great wedding photographer, she will cry with happiness twice; once at the wedding and again when she sees her album of images. Wedding events are comprised of thousands of tiny moments that impact the memory of the participants for years to come. In this focus area, students learn to time and capture the right subject, carefully choose environments, backgrounds, posing techniques, composition, and visual storytelling. Students learn to

choose the right equipment for the right moment, mix ambient lighting, and to manage the wedding workflow professionally.

Every wedding has a unique script and visual story. Focus Area—Wedding Posing Posing is an essential art form for the wedding photographer, as it accents the inherent beauty of your subjects. In this focus area students develop essential posing skills and to create a myriad of image looks with a few techniques that unleash posing creativity. Students explore contemporary, fashion and glamour posing styles that elite photographers use to book upscale brides and international weddings.

Focus Area—Wedding/ Event Lighting Create amazing light anytime, anywhere with minimal equipment. New Horizon students learn and apply techniques that find the right lighting situations by mixing available light with off-camera strobes to create professional results. In this focus area, instructors teach New Horizons’ signature “sandwich lighting” techniques to simplify lighting pre-visualization, to modify light for their subjects, and to navigate the most difficult lighting situations with creative confidence.

WEDDING PHOTOGRAPHY COURSES Focus Area—Managing and Marketing the Wedding Photography Business

Focus Area—The Wedding Story Workflow Every wedding has a unique script and visual story that the photographer must capture without fail. Moreover, as the memory maker and storyteller the photographer must provide a deep emotional connection between the event and time forward. In this focus area students learn the wedding story workflow, the timeline, how to capture the details and ‘money shots’ that sophisticated brides fall in love with.

Whether you decide to shoot for a large commercial wedding capture firm, or develop your own wedding practice, you will need essential business skills. In this area of focus, students develop studio and site management skills, learn simple but effective marketing through social media and direct contact, and key life skills necessary to cultivate business and creative success.

Focus Area—Adobe Post production, Image Management, Image Enhancement Training All Wedding Photography students receive Adobe Workflow post production training utilizing Photoshop, Lightroom and specialized Adobe workflows.

CERTIFIED Videographer

WITH ADOBE WORKFLOW: 15-Week Course

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ights, camera, action,â&#x20AC;? a quintessential movie phrase that conjures up visions of the silver screen, dramatic feature films, and the Red Carpet walk of the Academy Awards. These visions are real, but the opportunities for trained videographers goes far beyond the feature film.

dvances in Digital SLR cameras have lowered the cost of Big Screen and TV production while increasing creative range. Internet outlets such as You Tube, Vimeo and others provide stages for video productions that did not exist a decade ago, and the demand by national and local advertisers for web videos has doubled every year since 2004. Videographers are busy capturing video stories for industrial training, weddings, family films, music videos, newscasts, event coverage and much more.

he Certified Videographer curriculum at New Horizons teaches the foundational principles of video and motion imaging techniques: storytelling, camera movement, lens selection, creation of emotion, as well as audio and post production editing with Adobe software. Instructors provide an inspirational framework for your developing skills so that you may fully understand video capture as story, and thus create your own style and technical expertise.

The demand...for web videos has doubled every year since 2004.

he course consists of classroom lectures, studio lab assignments, and in-depth Adobe software training to master post production editing. Students will work hands-on with their instructors on several production assignments as well as complete solo projects.

New Horizons awards a Certificate in Videography to students who complete the course and meet the following criteria: •• A passing grade on all written and practical exams for each focus area. •• New Horizons will administer a final written exam, which students must pass as a principal component of the certification process. •• Students will develop a professional-grade video during the course, and present a final video to their Instructor and a professional peer review committee to qualify for certification.

INSTRUCTOR: Nick Lovell A graduate of the USC School of Cinematic Arts, Nick has spent the past 8 years working for Sony Pictures Entertainment. During that time he had the opportunity to shoot interviews with Christina Aguilera, directors Ridley Scott and Roland Emmerich, special effects supervisor Ken Ralston, actors Brad Garrett, David Spade, John Lehr and other high-profile talent. An expert in creating highimpact images for both still photography and video, Nick has also shot and directed several music videos and promotional pieces for musical artists such as Eva, Erin Powers, The Reef Project and CJ Holland.

VIDEOGRAPHER COURSES Focus Area— Introduction to Digital Video “I felt as if I were in the movie” is the audience response that every videographer and production team wants to hear. Transference of feeling and stimulating emotional response is the role of the videographer, and in this Focus Area students receive in-depth training in order to make their camera (Canon 7D, 5DMkII, 550D, 1dmkiv, etc.) an extension of their visual thoughts. Students explore the value of choosing the right equipment, frame rates, formats and lenses, for the right moment, to create the story feel and point of view.

Focus Area—Camera Rigs, Grip and Support In this focus area, students learn camera rig combinations for handheld “tracking” shots, chosing the right tripod, plus exploring other “grip” equipment including sliders and dollies. Students learn to choose rig combinations in response to script or director requirements in order to capture clips that fit the production.

Focus Area—Encoding for Web, TV, and Devices Distributing your content electronically, whether on YouTube, a mobile phone, an iPad, or to a broadcast outlet is crucial to its success. Today’s videographer has to make the right choice to present the story in the best light. In this Focus Area, students learn input and output file formats and how they apply to their client and audience needs.

Focus Area—Fashion Video (Non-sync Sound Project) In this focus area, students create a fashion video with a live model. The project teaches fundamental video camera or DSLR camera techniques while capturing a live fashion shoot. Students experiment with frame rate and other manual video functions, observe their aesthetic implications, and learn to ‘think and speak’ in video. This focus area transitions the student from still images to video angles, points of view (POV), and video lighting.

VIDEOGRAPHER COURSES Focus Area— Video and Still Image “Fusion” Project Combining video with still images is a skill that is in great demand by content providers. Students learn to plan, execute, and post produce a project that requires still photos and video. This focus area builds the students understanding of the video process by exploring the difference in time from still to motion, contrasting story thoughts between the two, and creative applications to build story metaphors and allegories using both mediums.

Transference of feeling and stimulating emotional response is the role of the videographer. Focus Area—Music Video The music video encompasses video, sound, organization and post production requirements. It presents the student with elemental as well as advanced capture challenges and in this Focus Area, students learn the perspective and production techniques behind creating a music video. Lectures with examples teach the basic concepts, and then students shoot a “performance” video with an emerging musical artist. Instructors guide the students to approach this project with a visual response fitting the music presented.

Focus Area—Narrative Filmmaking Narrative Filmmaking is the essence of video storytelling. In this Focus Area, the student learns to bring together the disciplines of camera, lighting, sync sound, camera moves, and script. In-depth classroom lectures teach cinematic conventions for shooting coverage, and students learn how to work with actors. During the hands-on workshop periods, students will film narrative scenes and explore real world cinematic language and work as part of a full production crew. Students rotate through the sound, camera, lighting and director’s positions to create a final video.

VIDEOGRAPHER COURSES Focus Area— Video Background Replacement Green and blue screen technologies and techniques allow videographers, producers, and directors to create incredible composites that transform the reality before our eyes to the reality of the movie maker.

Focus Area— Production Planning It is said, “If you fail to plan you plan to fail,” and in the video business that phrase is more than a statement; it is a way of life. In this Focus Area, students learn to plan a video shoot from beginning to end. Instructors guide their students through shot list organization, crew call systems, location selection and planning, location permits, budgets, scheduling, client review and more.

In this focus area, students learn green and blue screen technology, construction, and screen applications. Through lecture and exercises, instructors teach students how software tools insure that you have a “clean” background for replacement videos or images.

Manipulating screens is an art form of its own, and students learn aesthetic considerations when lighting for background replacement and how to choose the correct camera for this type of work. Students create screen video segments in a hands-on green screen shoot environment by applying theory to real world video capture. After the shoot, students apply basic “chroma keying” (background removal) techniques in post production, then explore advanced post production techniques using plug-ins and special software.

VIDEOGRAPHER COURSES Focus Area—Video Interviews

Focus Area—Video Lighting

Whether shooting a documentary, an electronic press kit (“EPK”), TV news, or web interviews, it is the interviews that hold the project together. Conducting interviews for video requires skill, preparation, and in this Focus Area students develop interview scripts, learn shot angles, location and lighting to emphasize the interviewee as character. Students participate in live video interviews and review them in post direction to develop interview capture and direction skills.

Video lighting is a creative and challenging workflow. Our video lighting course is intensive and rigorous as this area as critical to great video. Students learn detailed lighting formulas for actors of different ages and how to develop character under different conditions using different lighting products, shapes, sizes, and utility. Students new to the industry will leave with a working knowledge of how to establish the right lighting for the video situation and pros with prior experience will leave with a new workflow.

Focus Area— Production Sound Mixing Crashing swords, destructive lasers, intimidating helicopters, whispered words of love, jubilant screams

of joy, and wheels that go round and round are all part of any good story in today’s visual medium. Thus Audio is critical—audio is 70% of what the audience senses, and what they sense drives the storyline. Dialog that is lost in noise, ambiance, or just plain poor recording, causes the audience to easily become disinterested and find distractions from what may be an otherwise excellent picture and story. In this Focus Area, Students learn sound craft through on-set and onlocation applications, and finally in post production.

Focus Area—Adobe Post production All Videography students receive certified Adobe post production training utilizing Adobe Premiere and Audition software.

CERTIFIED PORTRAIT PHOTOGRAPHER WITH ADOBE WORKFLOW: 15-Week Course

ortraiture is about creative character interpretation, individualism, diversity, selfexpression, and a private point of view opened to the public via photographic communication. Successful portraits exist on several planes at once, and in these images, one finds truth, fantasy, reflection, and understanding. Portrait Photographers in the digital age find themselves in demand by clients who seek images with insight, and for those who capture at this level of emotional tone and character range, the opportunities for success are many.

In these images, one finds truth, fantasy, reflection, and understanding.

hether you desire to develop a busy portrait studio that caters to business, individuals, seniors and other main street clients, or to pursue a career in fashion and beauty portraits, the Portrait Photographer Certification with New Horizons is a powerful step towards creative and personal success. Students in this area of study learn basic and advanced composition, digital cameras, digital photographic processes with Adobe post production editing, lighting, lens selection and more. Instructors provide in-depth training and ample practice hours so that students can light, capture, and post produce portrait capture with cutting edge styles across a wide range of platforms.

he course consists of classroom lectures, studio lab assignments and in-depth Adobe software training to master post production editing, and students work handson with their instructors on several portrait assignments, as well as completing real world solo projects with real customers.

New Horizons awards a Certificate in Portrait Photography to students who complete the course and meet the following criteria: •• A passing grade on all written and practical exams for each focus area. •• New Horizons will administer a final written exam, which students must pass as a principal component of the certification process. •• Students will develop a professional portfolio inclusive of all genres during the course, and present their portfolio to their Instructor and a professional peer review committee to qualify for certification.

INSTRUCTOR: DAVID LANEVE David LaNeve’s portraiture photography is, to put it simply, much more than portraiture. Yes, his images reveal character, timeliness, and certainly capture moments that bring a singular stillness to his subjects. But they are more than portraits; David’s unique lighting approaches, sometimes simple, sometimes complex, reveal the essence, the very soul of his subjects. “I want the viewer of my portraits to not only see the subject, but to know them,” David says. “It takes time to create the feelings and atmosphere to portray the emotional range that defines the lives of those who come before my lens.” David has completed 5,000 portraits during his twenty years as a photographer. People from all walks of life and of all ages—from newborns to folks celebrating their 100th birthday—have appeared before his camera. And his unique approach has captured and preserved their emotion and events for two hundred weddings in local, as well as international, locations. “I get to share some of the greatest moments in my customers’ lives, and for me that is an honor.”

PORTRAIT PHOTOGRAPHY COURSES Focus Area— Studio Lighting Systems and Practices Of all the visual genres, studio portraiture demands the most in lighting setups. Students learn the common lighting arrangements and ratios found in studios, and then build upon these arrangements to explore more complex and creative options in relationship to the visual statements they wish to create for the subject. Students work with strobes, cool lights, light modifiers, light measurement, light temperature and light ranges.

Of all the visual genres, studio portraiture demands the most in lighting setups. Focus Area— Ambient and Mixed Lighting Systems and Practices In today’s visual climate, location portraiture is a major element of the portraiture practice. It may be a corporate leader portrait that incorporates business backgrounds, High School seniors, or the family group portrait that is in their favorite location. Students learn to evaluate location situations and to mix ambient and portable location lighting, the use of reflectors, and how to choose time of day for extended emotional range.

Focus Area— Pregnancy & Newborn Portraits Today many families seize the opportunity to capture their family’s character and history with images of pregnancy, and then newborn, portraiture. Students in this Focus Area learn image conceptualization and the differing technical alternatives used to capture this sensitive and touching time. Instructors teach specialized posing for these unique images and lead students through the techniques and lighting used in major studios while encouraging them to develop their own creative approaches.

PORTRAIT PHOTOGRAPHY COURSES Focus Area— Fashion and Beauty

Seeing and composing for fashion and beauty photography employs unique drama and lighting that sets this genre apart from other portraiture. In this Focus Area, students work hands-on in an environment emphasizing celebrity, beauty and fashion, and create high-impact magazine and advertising images. Students work with professional models, hair stylists and makeup artists and learn the importance of working as a creative team. Instructors demystify the differences between beauty, commercial fashion, and high fashion photography, and teach the approaches necessary to

Focus Area— Boudoir

Focus Area— Seniors/ Grads High School Senior photography utilizes the techniques and creative applications of the other focus areas, but the field also requires specialized approaches due to the high volume of images. Instructors lead students through capture practices, creative poses with specialized lighting techniques, successful studio scenarios, and how to manage high volume production with efficiency.

This portrait genre has become a growth market, and students use all the skills, techniques and post production techniques from the other genres to capture images with an emotional range that explores seductiveness, sensuality, fantasy, as well as individual beauty. Students work with models from a variety of cultural ethnicities, complexions, and physical attributes in order to explore a broad range of personal beauty statements.

Focus Area—Adobe Post production with Adobe Lightroom and Photoshop. All Portrait Photography students receive certified Adobe post production training utilizing Adobe Photoshop and Lightroom with emphasis in retouching techniques and digital lighting applications.

acquire assignments in these areas.

FPO AD SPACE

CERTIFIED FINE ART PHOTOGRAPHER WITH ADOBE WORKFLOW: 15-Week Course

f you feel photography, see it as a tool for expression beyond documentation, then the New Horizons Fine Art Photography course will advance your skills, visual thinking, and develop your voice to produce art beyond image capture. Students in this course learn that Fine Art Photography is thematic and often explores social issues, graphic dislocation, subliminal thought, duality, reality, surrealism, and impressionism; it’s a genre that is “Vision beyond Record or Documentation.”

ine Art Photography is the fastest growing genre in the art world today, according to the Association of International Photography Art Dealers (AIPAD). Unshackled by the power of digital capture and digital post production methods, photographers are blazing new trails in the visual arts and revolutionizing the definition of photography. As a result, the prices for fine art photographs from contemporary artists have roughly tripled in the last ten years, and the number of active photography art dealers has quadrupled.

he New Horizons Fine Art Photography program teaches theory, capture, themes, visual voice, and the post production practices necessary in Adobe Photoshop for exceptional work. Over five learning modules, students develop a thematic portfolio, master fine art capture and post production tools, learn to print on art substrates, and acquire the knowledge necessary to develop an audience for sales. The course is interactive and in between the class modules, students work on a theme while instructors provide online reviews to mentor and critique image capture.

New Horizons awards a Certificate in Fine Art Photography to students who complete the course and meet the following criteria: • A passing grade on all written and practical exams for each focus area. • New Horizons will administer a final written exam, which students must pass as a principal component of the Certification process. • Students must complete a thematic project and deliver six prints for exhibition in accordance with New Horizon Gallery requirements. Instructors and a professional peer review committee will the thematic employing standard theme accomplishment criteria.. • Students must deliver a second theme with proof of concept images, thematic description, and thematic project management outline.

INSTRUCTOR: BOB KILLEN Bob Killen has a broad range of photographic experience with commercial advertising, editorial and fine art. He is an Adobe Certified Instructor and an Adobe Certified Expert in Photoshop, Lightroom, InDesign and other digital art software. Killen’s fine art is thematic driven and his desert themed projects hang with collectors in twenty countries. His work employs extended emotional range, vision beyond documentation, and complex composites. He is the Artist in Residence for the US National Park Services Mojave Artists in Residence program, and is an Art Guide for the Park Service. At New Horizons Bob teaches digital art applications and a fine art program that has successfully launched the careers of a number of Southern California students. He is active in commercial video and feature film productions, has authored numerous articles on fine art and is the author of the forth coming book, The Fine Art of Making Fine Art.

FINE ART PHOTOGRAPHY COURSES Focus Area— Fundamentals of Fine Art Photography In this Focus Area, students explore the application of photographic language, practices, and tools to create and fulfill the creative vision of the photographic artist. The class challenges students with a wide variety of artistic themes and emotional ranges, reviews fine art photography history, and then defines fine art photography in contemporary terms. Instructors review the student’s current work portfolio to help them see individual expression opportunities. Students prepare a written thematic statement draft, and then capture proof of concept images for their next class.

Students...develop an understanding of their current visual voice.

Instructors teach students to see the image in the camera while visualizing the final product as fine art prints. Students learn the fundamentals of art thought processes, art photography workflow and imaging tools, and develop a deeper understanding of how digital imaging techniques can advance their vision. Students begin to express images as metaphor and learn how to use Adobe Photoshop to extend their emotional range. The output course teaches the art of fine art printing suitable for investment grade collections, and in the last module, students learn to attract an audience for their work and the business of selling fine art images.

Focus Area— Vision beyond Documentation In this Focus Area, students explore themes created from previous class instruction and refine themes through instructorled group discussion. Students continue to express images as metaphor, outline workflow for thematic image creation, develop an understanding of their current visual voice, and perform slide show review to analyze saturation, hue, and contrast of current images. Students further their artistic voice with skills development and initialize Adobe Photoshop Fine Art Workflows to launch their own thematic images.

FINE ART PHOTOGRAPHY COURSES Focus Area— Fine Art Master Tools

Focus Area— Fine Art Output

Focus Area— Fine Art Audience Development

The Fine Art Master Tools workshop focus area is a hands-on post production workshop that teaches photographers to master the tools that affect image capture and emotional range. Students work with instructors at their side and learn critical art techniques such as: ground and plane techniques, precise masking, how to modify/ separate key components of color or gray scale definitions, add and subtract hues, adjust tonal ranges, explore color and tone luminosity, and devise image crops to produce images that afford a viewer new thematic experience.

The print is the “thing itself,” the finished product for Fine Art Photographers. In this Focus Area, students learn the tools and processes to produce gallerygrade digital prints using Epson printers and a variety of substrates. Additionally students learn online presentation methods for web gallery presentation. This is an interactive class, and students make extensive prints, explore various papers to produce additive and subtractive visual approaches and view their prints under controlled lighting conditions. Instructors provide rigorous critiques of the images, which ensures excellence in output. At completion: students will be able to print images on several substrates and understand the tonal and textural differences, and produce archival quality prints for gallery and on line display.

Students in this Focus Area learn the methods, techniques, and workflow necessary to develop an audience for their work. Instructors teach students the gallery business model—gallery methods, online presentations—and how to develop their own image-branding program for fine art success. Students learn how to develop and attract art commissions, produce joint venture shows, define their audience, and to create a following for new work through relationships and social media. Instructors present students with marketing problems, help them work through cost-effective solutions and teach students how to produce and adhere to a marketing calendar. At completion, students have a marketing calendar, contact skills, and indepth promotion packages to attract buyers, as well to generate commission assignments.

ADOBE APPLICATIONS AND WORKFLOW Workflow, not “Work Slow,” is the New Horizons Digital Arts approach to Adobe Photoshop, Lightroom, Premiere and other image enhancement and editing programs. Our instructors teach real world applications, creative approaches, a workflow system that covers all of the powerful tools and allows learners to think in terms of digital art. Students plan their visual message, learn to think of hue as an emotional modifier, saturation as a way to generate excitement or despair, luminosity as shifting or emphasizing an emotional key. Selective approaches to light, contrast, sharpening and digital art techniques are critical to creating work that is beyond the competition, and far ahead of a clients’ expectations. Instructors provide teaching exercises to further the Wedding, Portrait, Video and Fine Art curricula that quickly advance students’ understanding of the fundamentals and advanced techniques. Students next explore their own images and apply image-specific techniques to generate what the student felt at the time of capture. The Adobe Certification courses are hands-on lab courses, and the instructors provide individual attention to students to help them explore, define, and create desired outcomes. New Horizons awards a Certificate in Photoshop Complete for Digital Artists, Lightroom Complete for Digital Artists, and Adobe Premiere for Beginning Video Editors who meet the following criteria: •• Pass written exams with GPA of 3.0. •• Submission of and acceptance by the faculty of a exercise and personal images or video that demonstrates creative applications of the software, competency with the tools and workflow management as per the instructor’s requirements.

ADOBE COURSES Adobe Lightroom Complete for Photographic and Visual Arts Creators

Adobe Photoshop Complete for Photographic and Visual Arts Creators

Adobe Lightroom is the Photographer’s “go to” digital toolbox because of its powerful organizational library, exquisite image enhancement tools, and ease of output to print, slide show, or quick upload to the web. In this course, students learn non-linear editing workflow, how to create images to inspire, inform, and delight. Instructors encourage students to use the simple oneclick adjustments as well as a full range of cutting-edge advanced controls. Students learn through exercise files, hands-on training with their instructors and then focus on those workflows with their own images in order to produce professional images. Additionally, students craft elegant photo books, learn to post directly to social networks and upload to web sites, all with an intuitive training system.

Create imaging magic, develop creative options, advance your visual voice and extend you visual range with the tools, layers, and techniques that can improve your captures or composite them into a new visual statement. Photoshop is a creative—and yes, complex—toolbox, but New Horizons instructors teach students to think in Photoshop, which simplifies and accelerates the learning process as they create reality-driven documentary works or images with an extended emotional range. Students learn through exercise files and hands-on training with their instructors, then focus on those workflows with their own images in order to produce professional work. In the course, each student will master the processes and tools to construct single images, panoramas, HDR, composites, and determine how design elements fit image and client purpose.

The New Horizons Lightroom Complete Course is applicable for general photographers, art directors, graphic designers, fine art, wedding, and portrait photographers and prosumers who need to master Lightroom workflows to create professional-looking images for both print and the web.

The New Horizons Photoshop Complete Course is applicable for art directors, graphic designers, fine art photographers, wedding and portrait photographers and prosumers who need to master Photoshop workflows to create professional-looking images for both print and the web.

ADOBE COURSES Adobe Premiere Pro CS6.1 Video Editing Quentin Tarantino says, “For a writer, it’s a word. For a composer or a musician it’s a note. For an editor or a videographer, it’s a frame.” And Stephen Spielberg emphasizes the power of editing when he tells us that, “The shark could only look real on 36 frames, not 38 frames. And that two frame difference was the difference between something really scary, and something that looks like a great white floating...” Well, you get the idea. Editing a video is the ultimate storytelling exercise, because it reflects our sense of ourselves; in the end, who would not like to edit their own lives, to modify the rhythm and experiences to affect their own outcomes? In the New Horizons video editing class, instructors teach how the fundamentals of motion and motion capture come together in the editing process. Although a complex software, instructors simplify Adobe Premiere so that students can quickly learn workflows that cut to a point of view, create an emotional rhythm, master color tone, audio, effects, titles and much more. Editing is a creative decision-making process, and students learn through exercises and hands-on training with their instructors, then focus on those

workflows with their own material. The New Horizons Video Editing Course is applicable for new editors, directors, producers and videographers who wish to learn the necessary skills and creative decision-making processes applied to the television, cinema, and video industries.

ADOBE COURSES Adobe workflow:

Digital and Print Album Construction

Photographers, be they new to the industry or old hands, face many competitive, economic and creative challenges. One of the biggest is to master the digital software, tools and workflow that will allow the photographer to capture, quickly select, manage and output a creative product in the service of many media formats. Patterned after Adobeâ&#x20AC;&#x2122;s successful Creative Suite training courses, Digital Workflow is an Adobe Certified Course that teaches task specific principles for exceptional photography performance.

The photo book, musical slide show and wedding album are critical profit centers for wedding and event photographers. In the New Horizons Digital and Print Album Construction Course, students learn to design, layout and edit books in Blurb, create album pages for export to album publishers and explore Proshow to create powerful slide shows suitable for Blu-Ray or web video presentation. In this course, instructors teach template concepts, background creation, image organization and page design principles. Students master presets and templates for reusable style packages to increase profits by reducing time. Patterned after Adobeâ&#x20AC;&#x2122;s successful Creative Suite courses, Digital and Print Album Construction is an Adobe Certified Course that teaches task specific principles for exceptional album and book construction.

5-day Adobe Certified training course for professional photographers

Students learn to sort images in a matter of minutes, provide the client with quick, clean and exceptional proofs. Synchronizing image issues reduces postprocessing time, and students learn to present images with a defined theme. Image management is critical to support high volume projects such as weddings and large events, and students in the course learn the secrets of metadata management, copyrights, backup and archival systems, as well as reproduction methods using export routines for external printing.

Certified Training Course for Professional Photographers

FOUNDATIONS IN IMAGE CAPTURE

“G

et it right in the camera” is what students learn in the New Horizons Foundations in Image Capture Course. Digital cameras allow for a wide dynamic range, and post production software opens the doors to re-purpose their images beyond their original intent. But all of this wonderful technology falls by the wayside when the image suffers from poor exposure, focus issues, or the wrong choice of lenses, depth of field and shutter speed.

n this course, students go far beyond the auto button and learn the foundational principles of photography. Instructors lead them through the essentials of focus, f-stops, shutter speeds, sensor speed (ISO) and their relationships, placing artistic creativity in the hands of professionals and beginners alike. Students explore depth of field and its effect on the visual message, how shutter speed can aide in image interpretation, and learn how to choose the right camera menus, as well as the best file choice for any given situation.

nstructors provide training through lectures and visual presentations, then students practice and master these skills with studio and location exercises.

Prerequisites •• A High School diploma or equivalency. Certification requires to students to achieve the following: •• A passing grade on the principles written exam. •• Students must demonstrate proficiency with a series of images selected to insure that the student has solid grasp of image capture foundations. This class is not camera specific; the instructors will work with you and your camera of choice.

Instructor: Mike SWEENEY Mike Sweeney stays active in his profession by mentoring upcoming photographers and socializing on networks such as Facebook. He is a member of well-regarded organizations such as the PPA (Professional Photographers of America), ASMP (American Society of Media Photographers) and NAPP (National Association of Photoshop Professionals). Mike says, “My favorite styles of photography are artistic portraiture, wedding photography, and lifestyle photography. The common thread to each of these three styles is that all three tell a story.”

ADVANCED PRINCIPLES OF IMAGE CAPTURE

tudents in this course build upon the skills learned in the Foundations Course and focus their attention on using the camera to create images that grab a viewer’s attention at many levels. Instructors teach students to previsualize their images, feel serendipity approaching, and unify their talent with the camera and lens technology. Class exercises encourage students to move forward with their cameras and to explore and develop their visual range. At course completion, students will manage their camera as an instrument of their art, know its capabilities and limitations, and handle the instrument intuitively.

nstructors provide training through lectures and visual presentations, then students practice and master these skills with studio and location exercises.

Course Syllabus •• Basic camera operation refresh

•• The rule of thirds, The golden ratio, grids

•• The great war, JPEG vs RAW files

•• Shutter, Aperture, ISO

•• Shoot high/shoot low

•• What is all this about megapixels and what do I really need?

•• Don’t be a bulls eye

•• Does the lens really matter?

•• Why are over exposing highlights bad?

•• A bit of blur can be a good thing

•• Light principles •• Flash is your friend at any time of the day or night •• Small lights vs. large lights

•• Why the subject doesn’t have to always look at you

•• Shootout at high noon or how I learned to love the sun

•• Sunny Rule of 16

•• How to use flash as an accent

•• Design principles – How do I get the pictures to just grab you?

•• Capturing pixels

•• Using online labs •• Resolution and what it really means to you •• Color space •• Editing options for the non-pro but enthusiastic user

•• How to avoid that lovely white blasted vampire look

Prerequisites •• Foundations Image Capture or equivalent knowledge, High School diploma or equivalency. Certification requires to students to achieve the following: •• A passing grade on the principles written exam. •• Students must demonstrate proficiency with a series of images selected to insure that the student has solid grasp of the image capture foundations. This class is not camera specific; the instructors will work with you and your camera of choice.

Instructor: Mike SWEENEY (see left)

DIGITAL ARTS MARKETING Marketing Yourself, Your Work, Your Passion— It is not your client’s job to remember you; It is your job to make sure they don’t have the chance to forget you.

any of our New Horizon’s Digital Arts Students expect to own their own photography, videography or digital art business. Approximately 55% of working photographers are self-employed, and staff photographers operate internal business platforms for corporations or government agencies. In each case, success requires an essential understanding of marketing and sales principles to keep your work fresh and in front of prospective customers, content buyers/users, and agencies. Consistent financial success comes from developing and taking possession of a consistent sales and marketing program, one that is predictable and measurable.

ur Marketing Courses for digital arts, wedding, and portrait photography employs the “Business in a Box” approach. Students learn to create a business marketing plan with all of the elements needed to get their career and/or own photography business up and running—and fast. This is a no nonsense course, no extraneous theories, just proven operational and sales/marketing programs that will guide you step by step to finding clients or to increasing your net value to your photographic team.

tudents learn to build a client base from the ground up and then develop strategies to grow and manage their businesses. Instructors teach business focus, marketing types, business identities, relationships, internet and social media, and brand building for creators who are either self-employed or working within a production structure.

New Horizons awards a Certificate in Digital Arts Marketing for students who meet the following criteria:

•• Pass written exams with GPA of 3.0. •• Submission of and acceptance by the faculty of a written marketing plan for a given focus area.

INSTRUCTORS: Ann Monteith

M.Photog.Cr, Hon.M.Photog, CPP, ABI, A-ASP, Hon.A-ASP

Ann Monteith is the industry’s leading authority on studio marketing and management and author of the Ann Monteith Means Business blog and newsletter for professional photographers. She is a past president of Professional Photographers of America and holds the B.A. degree from Bucknell University.

Mark Weber

M.Photog.Cr, Cr., MEI, CPP

Marathon marketing consultant Mark Weber holds the PPA degrees of Master Photographer, Photographic Craftsman, Master of Electronic Imaging, Certified Professional Photographer, and he has earned seven Photographer of the Year titles. He is well known as an industry consultant and leads Marathon’s Marketing Advantage Program.

MARKETING COURSES Focus Area Oneâ&#x20AC;&#x201D; Fundamentals of Content Provider Marketing In this Focus area, instructors introduce students to marketing, creation, focused business concepts for operators in the wedding, portrait and commercial photography business as well as for those employed in an internal profit center. Students learn to target a market segment, to recognize their advantages, and then to clarify their place in that market. Instructors lead students to develop a strong business identity for their market focus.

Focus Area Twoâ&#x20AC;&#x201D; Building your Business Platform

Focus Area Threeâ&#x20AC;&#x201D; Individual marketing plan

In this Focus area, instructors teach students to craft their marketing designs, develop marketing materials, client acquisition and education strategies, relationship materials and strategies, internet presence, campaign programs, and brand building. Students initialize their own marketing plan within a target area begin to build a marketing campaign that creates presence and customer drivers.

In this focus area students recess from the classroom and return to their creative environs to create their marketing plan. Instructors provide individual guidance via the internet during the student plan development and then students return to the class to present their marketing program with the necessary design and branding elements.

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