Join the SV Chamber to Jump Start a Prosperous 2022 The Official Annual Printed Business Directory & Tourism Guide is Currently Underway
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The Chamber Member-Only Publication is a Great Way to Showcase Your Business!
hy does Google love your Chamber of Commerce Membership? Google uses a Chamber of Commerce as a trusted resource to verify businesses and values a Chamber ’s business directory whose links to your website assists Google when calculating search rankings. The more trusted links, the higher your ranking. And that means people will see you before your competition. Your business description and contact information, your logo and keywords, search tags, links to your website and all your social media channels, hours of operation, map and directions to your business, and links to videos on your YouTube channel are all key components to make your business successful on the internet. The strength of the Scotts Valley Chamber of Commerce website meets the criteria of a robust online business directory that is indexable by Google.
What that means is Google can crawl it. You might ask yourself how you would know this, but it’s pretty simple. Because they can index these pages, they will give each link they find credit, and credit each of those businesses that has a link from the chamber. In addition to listing members on a chamber ’s website, most all chambers like the Scotts Valley Chamber distributes a paper business directory of its members locally. The official Scotts Valley/SLV Business Directory & Tourism Guide is distributed in the mail to city residents and throughout both valleys on newsstands, hotels, Airbnb’s, coffee shops, tourist attractions and more. This is done in partnership with the San Lorenzo Valley Boulder Creek Business Association (BCBA) and the media company Times Publishing Group (TPG). TPG promotes the annual business directory on their own website to increase local search engine optimization (SEO) for your business even more! The cost for a small business to join the Scotts Valley Chamber is between $225 to $500 a year (depending on the number of employees) with a nonprofit rate of only $150/year. This is a small price to pay if you consider it pays for itself ten times over because of the marketing and advertising opportunities you’ll get for your business, the local name recognition, as well as connections to local prospects and customers. There are many benefits of being a chamber member, including: • Business resources to grow your business and serve your community • Advocacy and representation on your behalf at the City and County Level • Leadership opportunities in the Chamber Ambassador Program & Board of Directors • Advertising & marketing in print, radio, television, and digital • Red Ribbon Ceremonies for new businesses, anniversaries, remodels & new locations
Happy New Year!
• Networking Mixers & Community Connections • Visibility & exposure with sponsorships • Complimentary private conference room rental for meetings or workspace needs • Promotion of your events, press releases and community events ••• The Scotts Valley Chamber delivers unity. Business owners and the Chamber have a powerful synergetic relationship. Kick off the New Year and join the Scotts Valley Chamber. Visit www.scottsvalleychamber.com to sign up or call 831-402-3170 for more information.
Call the Chamber Today or Visit www.scottsvalleychamber.com
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Scotts Valley Chamber News
Letter of Reflection From Mayor Timm M y gratitude extends to the community for supporting our City through such challenging
times. As many are aware, our City has been in search of a new City Manager, and we are pleased to announce that Mali LaGoe will begin her tenure as our City Manager in January. She comes to us with extensive experience, having led Nevada County as the Assistant County Executive Officer. She will step-in leading us forward with so many projects already underway, and new projects on the horizon.
City Improvements ur City government also has a long list of items for which we are thankful. Not only has our City made dramatic progress on economic recovery, but it has been pushing forward so many long needed projects over the past 18 months.
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We have made strides towards achieving sustainable wastewater operations to meet safety and environmental standards and reliable recycle water operations. We partnered with the Boys and Girls to make sure we could provide safe after-school care. We completed the Skypark Field restoration project, needed after the weight of fire vehicles severely impacted the fields, and we are finalizing the Recreation Assessment of best practices and sustainable strategies to restore the City’s recreation services. Safety is a top priority in Scotts Valley, and the City is proud that after many setbacks in 2020, our Police Department is approaching full staffing. We have also been fortunate enough to add a school resource officer back at the high school (funded by Proposition 56 Youth Tobacco Prevention grant). Additional improvements we can all look forward to are upgrades to the
Skypark playground (funded by the Proposition 68 grant). We anticipate receiving federal funding on our application, supported by Representative Eshoo, to replace the City’s Childcare Facility located at Vine Hill Elementary. The City also finalized the Active Transportation Plan, which will allow us to be eligible for funding for safer cycling and pedestrian routes.
Home (by Zinnia’s) nearing completion. Library renovations from the County Wide Measure S Bond are also underway. In addition to safety improvement, both the interior and exterior of the Scotts Valley Library are receiving major upgrades. Furthermore, the theater guild is coming close to completing their dream of opening Derek Timm the community theater. They Exciting Changes Under Construction are looking for additional donations to ne project the everyone is excited make the dream a reality. (Visit svctheaterabout is that construction is guild.org to donate). underway transforming the old Kmart As we begin a new year 2022, into a modern Target store. Additionally, remember to share your gratitude with the shopping center owner has permits in others around town. We have all been process to do a major beautification to the through challenging times but can see entire center. great hope in the future ahead. Next door, in the new Hangar building, Share that feeling with others with a my kids and I are grateful for the Penny smile, wave or a thank you. That builds Ice Creamery opening their doors and that close community bond that is so much are excited to see Faultline Brewery and a part of the Scotts Valley we all love.
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City to Award $250,000 in Grants to Local Small Businesses
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he City of Scotts Valley received $250,000 in Community Development Block Grant (CDBG) Cares Act funding to provide economic relief to Scotts Valley businesses that have been negatively impacted by the COVID-19 pandemic. The grant funds will reimburse eligible businesses for qualified rent, mortgage,
Attend Virtual Town Hall FAQ Jan. 13 at 6 p.m.
and/or utility costs incurred between April 2020 and December 2021. The city partnered with the Scotts Valley Chamber of Commerce and the Santa Cruz Small Business Development Corporation (SBDC) to develop and launch the grant program. It is our goal for grants to be awarded to eligible businesses in February 2022. “These grants provide important support to Scotts Valley businesses that have shown resilience through adversity during the pandemic,” said Scotts Valley Councilmember Derek Timm. “The funding helps support business owners who sustained their operations, and retained employees despite a loss in revenues, throughout the pandemic.” Scotts Valley Councilmember Randy Johnson said: “The City Council made it clear that we understand the needs of our business community. These grants are one of the many ways the City of Scotts Valley
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and Scotts Valley Chamber of Commerce work together in responding to local business owners and employees who continue to provide important services to the Scotts Valley community and greater Santa Cruz region.” Scotts Valley Chamber of Commerce Executive Director Danny Reber also said: “The Chamber of Commerce will continue to support Scotts Valley businesses who want to apply for these grants. Unlike other relief programs that included loans, this grant program is incredible support to eligible small business who will not have to pay-back these monies.” A Town Hall Zoom Meeting will be held on Thursday, January 13th at 6:00pm for local businesses to learn more about the
grant program and discuss the application process. The Zoom link and information about eligibility requirements and the grant application process can all be found online at www.ScottsValley.org. For more information, contact the City of Scotts Valley at (831) 440-5610.
Scotts Valley Chamber News New Member Spotlight
Bella Vita Mobile Detailing B ella Vita Mobile Detailing started in November of 2020 and is owned and operated by Samantha Sweeden. Samantha started Bella Vita after retiring from the Fire Department. Samantha gave 23 years in public service and wanted to continue some type of customer service work. One of Samantha’s favorite statements is “I used to go to someone’s home on some of the worst days of their lives. Now people are happy when I leave, people smile when I am done.” Samantha started detailing at an early age. Samantha remembers washing her father’s truck on the front lawn of their home at eight years old.
She said, “my father worked for PG&E as a mechanic and on the weekends, he would fix cars, I got to make a dollar to wash them after he was done fixing them”. Samantha worked for an auto body shop as a prep/detailer while going to college. While in the fire service she kept her skills up with Fire Engines, Ladder Trucks, Ambulances, and administrative vehicles. Samantha would occasionally take the side job off duty to detail someone’s vehicle. Samantha has trained with Detailing Success led by Master Detailer Renny Doyle, she is a member of the International Detailing Association (IDA) and Skills Validated with the IDA.
Companies certify Samantha to utilize their coatings and products for your vehicle. Samantha believes that training is paramount in developing her knowledge, skills, and abilities. Her passion and professionalism create an experience when utilizing Bella Vita to reignite the love for your vehicle, bringing it to its maximum potential. Many of us make a few large investments in life that include our vehicles, let Bella Vita take care of that investment. You can find Bella Vita Mobile Detailing on Facebook, Instagram and Tik Tok. You can view the menu of services at bellavitadetailing.com or by calling Samantha directly at 831.346.2221 to learn more.
Deadline Extended to Tuesday, January 18
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Submit Your Nominations for the 2021 Scotts Valley Community Awards
he Scotts Valley Chamber of Commerce seeks your assistance in recognizing the people and businesses that make our community such a special place! Please submit your 2021 nominations in the following categories: • BUSINESS of the Year • MAN of the year ~ Alvin Scarborough Memorial • WOMAN of the year ~ Annette Marcum Memorial
3) It may be in the previous year or over a period of time which you will specify. 4) Business of the year nominee must be a current Scotts Valley Chamber member. 5) An individual may live or work outside the city limits, but their contribution must be within Scotts Valley. 6) The youth of the Year nominee must be of High School age.
• BEAUTIFICATION PROJECT of the year ~ Claire Hodgin Memorial • ORGANIZATION of the year • EDUCATOR of the year • YOUTH of the year Criteria for Nomination 1) Each nomination must include your nominees name, email address & phone 2) Each nominee must have made a valuable contribution to Scotts Valley.
Visit https://scottsvalleychamber.com for nomination forms.
Custom Design Restoration & Repair Cheryl D Rebottaro, AAMS®, CRPC® Financial Advisor
MKT-9811B-A
245 Mt. Hermon Rd. Suite Y Scotts Valley greenejewelrydesign.com (831)438-1844
MKT-9811B-A
221 Mount Hermon Rd Suite F Scotts Valley, CA 95066-4038 831-461-9311
edwardjones.com
Member SIPC
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Scotts Valley Chamber News
Draper’s Legacy Lives on at Scotts Valley Gym
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by Jewel Palanca, Marketing Coordinator Scotts Valley Gym
cotts Valley Gym is the last of Dave Draper’s gyms remaining. Gyms like ours are rare nowadays and we want to keep the old-school gym tradition alive. However, our gym is now more community-oriented and suits people from all walks of life and from all levels of fitness. Fitness is something that is meant to be shared and it is important to have something for everybody. We have even evolved into offering a sports nutrition pro shop, an in-gym skin studio, and an excellent personal training program to help new/returning gym-goers with accountability. Dave Draper, one of the biggest names in weightlifting to have lived in Santa Cruz,
Dave Draper
passed away in his Aptos home at the age of 79 due to congestive heart failure. Originally from New Jersey, Draper moved to Santa Monica, CA in his early 20s and trained at famous muscle beach. Some of his peers included other golden era lifters such as Frank Zane and Arnold Schwarzenegger. He competed in bodybuilding competitions and won several titles from Mr. New Jersey to Mr. Universe and came in 1st place in 3 IFBB pro competitions from 1965-1970, earning him the nickname, the “Blonde Bomber.” While in Santa Monica he worked at the original Gold’s Gym. He also caught the acting bug and was a TV show host and guest starred in “The Beverly Hillbillies.” His love for bodybuilding eventually led him to the Santa Cruz mountains where he founded 4 gyms, entitled World Gym. He had a vision of recreating the old school, no-frills gyms in Venice beach, where he dominated the weight-lifting world. As time went on, the Scotts Valley location has seen several new owners and has rebranded to Scotts Valley Gym. It is our mission to honor Draper’s legacy at our gym by creating a space for members who are passionate about health and fitness to achieve great things.
We welcome you to kick off your news years resolution with a free fitness assessment with one of our fitness trainers. The sports nutrition pro shop that is open to the public Monday-Saturday 10 a.m.-2 p.m. and Monday-Thursday
CHANGES AHEAD!
4 p.m.-8 p.m. or shop online for pre-workout protein, creatine, collagen/skin care, work out gear such as lifting belts, gloves, resistance bands and a complete line of SV Gym tanks, t-shirts, and sweatshirts. Visit scottsvalleygym.com to book your appointment or call 831-332-5555.
THE DISTRICT IS SHIFTING TO MONTHLY BILLING IN 2022. Starting in January, customers will receive their bills the third week of the month. Please take this into account when making payment.
Learn more at www.svwd.org
Advertise in the Scotts Valley Chamber Newsletter
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CALL FOR SPECIAL RATES 831.688.7549
Scotts Valley Chamber of Commerce 360 King’s Village Road Scotts Valley, CA 95066