March 2024 Chamber Newsletter

CALL FOR ARTISTS!

Scotts Valley Art Wine & Beer Festival

The 2024 Scotts Valley Art Wine & Beer Festival dates are Saturday August 17 from 10 a.m. to 6 p.m. and on Sunday, August 18 from 10 a.m. to 5 p.m.

The Kids Fun Zone will be back and the area’s most prestigious wineries and awardwinning micro-breweries pouring their best. The ever-popular Cops ‘N Rodders Car Show will be on Saturday and on Sunday,

the fun-filled “Dog Day” will feature many canine contests and prizes!

All artworks will be juried. Artist must have original, quality art and excellent craftsmanship in all areas of the various mediums. No kits, mass-produced items, commercial reproductions or imports will be allowed.

The Artist Application is Now Open. You can Apply at SVArtFestival.com. Artist Questions?

Email svartwinebeer@gmail.com.

Local SC County Residents

• Single Booth (12x12) $275 + $35 (nonrefundable) jury fee = $310

• Double Booth (12x24) $475 + $35 (nonrefundable) jury fee = $510

Non-Local SC County Residents

• Single Booth $420 (12x12) + $35 (nonrefundable) jury fee = $455

• Double Booth $720 (12x24) $35 (nonrefundable) jury fee = $755

First Round of Accepted Applicants

will be notified on June 7. Accepted Applicants must confirm participation by June 14.

Second Round of Accepted Applicants will be notified on June 21.

Accepted Applicants must confirm participation by June 26. Any remaining openings will be accepted on an individual basis.

Irish Eyes Beauty: 40th Anniversary and St. Patrick’s Celebration March 21

Join Irish Eyes Beauty in celebrating their 40th Anniversary on March 21, 2024 from 5:30 to 7:30 p.m. with a Saint Patrick’s Day themed party and Scotts Valley Chamber of Commerce mixer

There will be appetizers, wines from Wargin Wines, beer from Steele Bonnet Brewery and music from the Kerry Sheepdogs.

Danny Reber, Executive Director of the Scotts Valley Chamber of Commerce will be awarding prizes throughout the evening. The grand prize will be a basket of beauty products donated by Irish

Eyes Beauty valued at $200. The basket is being donated to raise money for the Scotts Valley Community Theater. Tickets for the grand prize basket are $2 each and 100% of the funds raised will be donated.

Irish Eyes Beauty is one of the longest operating businesses in Scotts Valley. Deborah Parcel opened Irish Eyes in the Camp Ever Center in 1984 and moved to the current location at 5215 Scotts Valley Drive in 1955.

“Irish Eyes” page 13

Deborah Parcel

Kerry Sheepdogs

Scotts Valley Chamber News

The Encore at 4104 Ribbon Cutting & Open House • Noon, March 9

The Encore at 4104 is hosting a ribbon cutting by the Scotts Valley Chamber of Commerce on March 9, at noon. Chamber officials will be on hand for this first look at 16 brand new, single level condominiums. Members of the general public are welcome to attend this sneak preview.

The Encore at 4104 is the latest housing community from Apple Homes Development, a local company that focuses on providing quality homes in Scotts Valley. Some of Apple Homes previous communities include, The Terrace at Scotts Valley, The Meadow at Falcon Ridge, Torrey Oaks, Timber Ridge, and Sherman Court.

This new community features 16 single level condominiums with an urban flair and sleek design. All the homes have solar power, boast clean modern lines and are Eco-friendly, reducing environmental impact while providing energy savings to homebuyers. These 2BR/2BA, 1,080-1,134 sf units feature primary suites with huge walk-in closets and double door walk-in showers.

Every unit will have quartz islands and countertops, high-end stainless-steel appliances, luxury vinyl plank flooring and heated tile bathroom floors.

Four of the units will have fenced outdoor patios while all others will all feature balconies with views of the surrounding hills.

Each unit is provided with an electric vehicle charging station, large walk-in storage unit, two dedicated parking spaces, plus additional parking for guests.

All the units are handicap convertible and are easily accessed with an elevator in addition to interior stairs.

TThe Encore at 4104 is a green, sustainable project that is perfect for first time buyers or those looking to simplify their lifestyle with these luxury single-level condominiums.

Anticipated completion of all units is expected in May 2024 with Early Bird pricing from $879,000.

Cheryl Rebottaro Joins the Chamber Board of Directors

he Scotts Valley Chamber of Commerce is very proud to announce that at the January Board of Directors meeting, Cheryl Robottaro, was unanimously vote in as its newest Board Member.

Cheryl has been a proud resident of Santa Cruz County for 36 years. She moved here from Huntington Beach in 1988 and not even an earthquake could send her back!

In 2006, she married her best friend, Steve, and they moved their blended family of six to Scotts Valley.

She has enjoyed being very active in the community as a Past President for Scotts Valley Rotary, the Interact Club at SVMS, donations to music in the schools

Cheryl Rebottaro

Celebrating 43 Years of Managing & Selling Homes throughout Santa Cruz County — 1981 – 2024

$4200/mo 3BR/2BA 2-story Forest Lakes Home on Redwood Rd in Felton. Loft. Deck. W/D. Wood flooring; no carpet. Pet friendly. Winter move-in incentive expires 4/15. Owner pays water/septic/rec fees. Tenant has use of seasonal community lake during summer. AVAIL NOW

$4200/mo 3BR/2BA Home on 11000 block of Hwy 9 in Brookdale. Loft. Office. Hardwood floors. Woodstove. HVAC. W/D. Fenced yard. Hot tub. AVAIL NOW

$3200/mo 2BR/2BA Home on 9000 block of Glen Arbor in Ben Lomond. Breakfast nook. Lg bedrms. Laundry rm. Fenced yard. Garage. Pet friendly. AVAIL NOW

$3150/mo 3BR/2BA Modern Condo at the Boulder Creek Country Club. Located at 238 E. Hilton Dr. in Boulder Creek tenancy includes 1-car garage. W/D. FP. No pets. AVAIL NOW

$2150/mo 1BR/1BA Updated Condo at the Boulder Creek Country Club. Located at 220 E. Hilton Dr. in Boulder Creek tenancy includes 1-car garage. Coin-op laundry onsite. 1 pet okay. AVAIL NOW

$2000/mo Large Updated Studio Cottage on at 787 Felton-Empire Rd in Felton. New flooring. New windows. Walk to town. No pets. No laundry. Do Not Disturb Occupants of other home. AVAIL NOW

and membership in the Scotts Valley Chamber of Commerce, where she has also served as the Master of Ceremonies for the annual Community Awards Gala. She has also been a PLAG Board Member and an ally to the Queer Youth Task Force.

In her spare time, she also performs as

the lead singer in the local band, The Shady Rest.

Cheryl joined Edward Jones as a Financial Advisor in 2010, opening the second branch office in Scotts Valley. She is passionate about helping local families and believes that it’s important to invest time to fully understand what they are working toward before investing their money.

FOLLOW THE PATH OF WATER

Kiwanis Trash Talk A Report on the Most Recent Hwy 17 Clean-Up

By Dr. John Stevens

This cool overcast morning was a great time for our Scotts Valley Kiwanis to perform our quarterly Highway 17 clean-up. The gang consisted of Linda, Frank, Jack, Mike 3, Jake, and me (John). We were a jovial, talkative bunch and had great conversation as we walked along.

The wooded one mile stretch of road has recently been thinned by Caltrans. So we had exceptional access to clean up the

shoulder. It was pleasing to see that the stretch had less trash than typical, and the result was that we filled seven bags of refuse, less than average.

In addition to the unfortunate findings of a dead raccoon and a young stag with a beautiful rack of horns, I noted the current content of our loot.

The trend of decreased tobacco use of all kinds continues, I only found ONE cigarette butt on the entire stretch. Alcohol use is also down with only a couple small liquor bottles (Hennessey and 1800 Tequila) along with a few bottles and cans of domestic and Mexican beers: Modello is king.

Very few Coffee cups of quick stop variety were retrieved. No fancy Starbuck stuff. Very little construction debris. Less fastfood litter than average. We were done in a little more than an hour.

What to make of it? Today’s litterbug is a more sober, health-

conscious type, steady headed with a practical bent, and thrifty to boot. Back to work, driving too fast for the health of our wildlife. Pretty heavy traffic this

“Irish Eyes” from page 11

With the help of her talented staff, including Toni Kranich and Kelly Jackson, Irish Eyes Beauty has won the Press Banner’s “Fave Salon” award 9 years in a row.

Deborah credit their long-term success to their loyal customers and her continuing education. The technical training in the beauty industry along with business management classes helped her reach this milestone anniversary.

Deborah gives back to her community by volunteering for programs such as “Your Future is Our Business” where she participated in job shadowing programs for those interested in a career in the beauty business.

Deborah is currently interviewing experienced, licensed Cosmetologists for a position in her newly remodeled salon. If you are interested in joining her in a clean and professional environment, please call Deborah at 831-438-8438 or email her at deborah@irisheyesbeauty.com.

Better yet, come to the party at Irish Eyes Beauty on March 21.

Saturday morning, as our economy continues its “Soft Landing” with the help of the US consumer.

— Yours in Kiwanis service, John

Deborah Parcel, 1984

GateWay Bible Church’s ‘Open Door’ Lobby

A Beacon of Hope to Our Community

In the heart of Scotts Valley, a transformative moment unfolded at GateWay Bible Church (GBC) on January 28 as the community gathered to celebrate the opening and dedication of the new lobby. Aptly named the Open Door project, this endeavor symbolizes the church’s steadfast commitment to creating a welcoming space for all.

Nestled on a sprawling six-acre campus that has been the church’s home since 1954, GBC has long been an integral part of the Scotts Valley community. With a mission statement that declares the church is “Devoted to Changing Lives,” this dedication goes beyond mere words, seeking to lead individuals into a growing relationship with Jesus (Mt 28:19-20, John 21:15-17).

The new A-frame lobby, standing tall above the 200-seat chapel it graciously welcomes, serves as a beacon of light at the bustling intersection of Granite Creek Road and Hwy 17. Facing the thoroughfare, its open glass design beckons all who pass by, inviting them to discover the warmth and love that God extends to the community. With Sunday services at 10 am and various weekly gatherings, GBC is a place of fellowship and spiritual growth for all. For more information, interested parties can explore the church’s website at gatewaybible.org.

GBC expresses heartfelt gratitude to all those who contributed to making this dream a reality along with a special thank you to Hazen Construction for their

craftsmanship, hard work, and attention to detail. Praise the Lord for His guidance and grace. Amidst the joy of the newly

constructed lobby, the church humbly recognizes that God’s ultimate interest lies not merely in brick and mortar (or

wood and sheetrock) but in the renovation of hearts, firmly built on the unshakable foundation that Jesus is Lord.