Scotts Valley Art Wine & Beer Festival
August 17–18 at Skypark
The Scotts Valley Chamber of Commerce is pleased to announce the return of our signature summer event, The Scotts Valley Art, Wine & Beer Festival. It will take place in the beautiful park setting of Skypark in Scotts Valley. The premier summer festival in the Santa Cruz Mountains has something fun for everyone!
The festival is a two-day event and is always held on the third weekend in August. The 2024 dates are: Saturday, August 17 from 10 a.m. to 6 p.m. and Sunday, August 18 from 10 a.m. to 5 p.m.
Festival goers can purchase their tasting kits early to receive significant savings offered online only. The online tasting kit sales will end the day before the festival on Friday, August 16th at 5pm. Pre-sale tasting kits can be picked up at the festival at the will-call window. Online sales for tasting kits will be available soon, visit the festival website at SVArtFestival.com for updates.
There will be over 130 fabulous artists, and the area’s most prestigious wineries and breweries will be there pouring their best. Additionally, there will be culinary creations from 18 different food vendors.
The festival also includes the Cops ‘N Rodders Car Show on Saturday benefitting the Scotts Valley Police Department, as well as the popular Dog Day Sunday with contests in the following categories: Best Costume, Best Trick, Best Look-A-Like, Best Pooch Smooch, Smallest Dog, Largest Dog, Best Voice – SingTalk-Bark, and Fastest Fetcher. Well behaved dogs on leashes are welcome on both festival days.
This year’s live music entertainment schedule is as follows: Saturday, August 17
10:00 – Bobbie Ward Performance Vocal 11:45 – Fishhook
2:00 – The Shady Rest Band
4:15 – James Durbin and the Lost Boys Sunday, August 18
10:00 – Scotts Valley Talent Show
11:00 – International Academy of Dance
1:00 – Lyin Eyes (Eagles Tribute Band)
3:15 – The Joint Chiefs
Saison Cellar & Wine Bar Ribbon Cutting
Thursday, July 25th 5:30-7pm
The Scotts Valley Chamber of Commerce and Saison Cellar & Wine Bar invite you to join us on Thursday, July 25th, from 5:30 – 7:00pm for a very special Ribbon Cutting and Networking Event. Light refreshments and raffle prizes will be available. This free event is open to the Community. Local winemaker and Saison Hospitality
Co-Founder & Beverage Director, Mark Bright, invites the community to his Scotts Valley Saison Wine Bar & Cellar. Saison Cellar serves Mark’s deeply personal wine collection alongside Santa Cruz Mountain AVA labels and a heavy focus on the wines of France.
“My first travels as a sommelier took me to Burgundy and the Rhône Valley, where I found my life-long inspiration in the wine world,” says Bright, “but it was the diverse soil types and ocean-influenced climate of Santa Cruz that drove me to make wine myself.”
Our Wine Bar offers a comfortable
experience with couches, dining tables, bar seats, and outdoor seating. The back wall, awash in ‘Saison Blue,’ displays a collection of bottles, each a favorite that Bright has enjoyed and collected over the years. Mark’s wine-themed art portfolio, each piece with personal meaning to him, adorns the bar.
The Cellar space is lined with 30 custom-made, temperature-controlled wine lockers and provides unique storage opportunities and amenities to Saison Cellar members.
Join us for a glass of vino, break bread with friends, pop in for a tasting, or host your social or corporate event (caviar and champagne anyone?). We are ready to serve you and celebrate our love of wine and hospitality.
Sol Hot Yoga Expands to Larger Space in King’s Village Shopping Center
Ribbon Cutting July 18th, 5:30-7pm
The Scotts Valley Chamber and Sol Hot Yoga, invites the community to join us for a Ribbon Cutting Celebration on July 18th at their new location!
Sol Hot Yoga, a beloved yoga and fitness studio in the heart of Scotts Valley, just finished construction on an exciting expansion.
Known for its diverse yoga modalities including 26&2, Vinyasa, and yin, alongside its abundant fitness offerings like Pilates and Barre, Sol Hot Yoga has become a staple for fitness enthusiasts from all over Santa Cruz County.
The studio’s decision to move into a larger space within the King’s Village shopping center marks a significant milestone. The new facility, one of the largest of its kind in the county, is equipped for both hot and unheated classes--offering community members more flexibility in their fitness routines. This expansion underscores Sol’s commitment to providing a welcoming environment for yoga and fitness enthusiasts of all levels.
Instructors at Sol Hot Yoga are enthusiastic about the move, expressing their love for the community and their dedi-
Celebrating 43 Years of Managing & Selling Homes throughout Santa Cruz County — 1981 – 2024
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cation to sharing the transformative benefits of yoga and fitness. They look forward to welcoming more members into the extended Sol family, fostering a supportive and healthy lifestyle community.
“We are thrilled to be able to offer more classes and accommodate a broader range of interests and schedules,” said owner Gema Lopez-Smith. “This move was a labor of love, and we are so excited to welcome the community into our new studio.”
Whether you’re a seasoned yogi or a newcomer curious about starting your fitness journey, Sol Hot Yoga invites you to explore their new space. With a variety of classes and a warm community atmosphere, Sol promises a fulfilling experience for all who seek wellness and balance.
Come visit Sol Hot Yoga’s new location
and every class.
Register for WaterSmart and sign up to receive text alerts to stay up-to-date on your water usage! www.svwd.org/WaterSmart
in King’s Village shopping center and discover a place where fitness meets community, and where health is nurtured through every pose
Cops ‘N Rodders Classic Car Show
August 17th —
The premier classic car show of Santa Cruz County, Cops ‘N Rodders, brings its magic to Skypark, at the Scotts Valley Art, Wine & Beer Festival’s opening day, Saturday, August 17th. The event begins at the Santa Cruz Boardwalk and the SVPD will escort the parade of classic cars cruising from the Santa Cruz Beach Boardwalk, through the Capitola Esplanade, and up to beautiful Skypark in Scotts Valley.
Over 100 classic cars driven by their proud owners will be on display.
The acclaimed Police Chief’s Choice Award, is presented annually by the Scotts Valley Chief of Police to the owner of the most spectacular classic car. Each year, the winning car is displayed on the following year’s Cops ‘N Rodders T-shirt! The 2023 Best in Show Winner is Neal Austin’s 1969 Model SS396 Camaro.
Go To SVArtFestival.com for more information about the show and how to register.
Take the 2024 Business Survey
The Scotts Valley Economic Development Committee (formerly the Economic Recovery Task Force) is a collaboration between the Chamber of Commerce and the City of Scotts Valley. During the Pandemic and the CZU Fires, this Committee rose to meet those challenges, providing vital assistance and information, including signage, reopening kits, grant & loan assistance, as well as informational
webinars. These efforts helped several businesses survive these difficult times, and the committee was even recognized as Organization of the Year for its efforts.
Now, the committee is looking at the road ahead and wants to continue making a tangible difference in helping our local businesses. To that end, the committee wants to “take the temperature” of the current business
climate, and for this they need your help!
If you are business owner, please take a few minutes to fill out the survey which can be found at scottsvalleychamber.com. It is the Committee’s hope that the information gathered in this survey will serve as “roadmap” in the year to come as the Committee sets its future goals and continues to meet the needs of our local businesses.
Behind the Scenes of the Scotts Valley Art, Wine & Beer Festival Jury Process
Curating an event as vibrant and eclectic as the Scotts Valley Art, Wine & Beer Festival is no small feat. This year, our jury faced the challenging task of selecting from over 200 talented applicants, all vying for one of the 130 coveted booth spaces. Our goal was to create a festival that reflects a diverse array of artistic mediums and provides an exciting and enriching experience for all attendees.
Our jury panel was composed of seven local artisans, each bringing a unique perspective and expertise to the table: a Soap Maker, Fine Artist, Multimedia Artist, Jeweler, Potter, Clothing Designer, and a Gallery Owner.
This year, we implemented an inclusive approach where all artists had an equal opportunity to apply, and every application was juried together.
This ensured that the selection process was fair and transparent, giving every artist a chance to be part of the festival regardless of their medium or background.
One of the significant challenges was managing the high volume of submissions in certain mediums. While we received numerous exceptional submissions, we had to make difficult decisions to avoid redundancy and maintain a balanced representation of various art forms. Unfortunately, some talented artists were not invited this year due to the high volume of entries in their medium.
The jury is incredibly proud of the final lineup for this year’s festival. The selected artists represent a rich tapestry of creative expression, promising an engaging and
diverse experience for all attendees. We believe this carefully curated selection will not only celebrate the talent within our community but also inspire and delight festival goers.
Thank you to all the artists who applied. Your passion and creativity are the lifeblood of the Scotts Valley Art, Wine & Beer Festival. We look forward to continuing to evolve this wonderful event.
