Most Effective PPC Advertising Strategies For Ecommerce Pay-per-click advertising and management consists of many impressive and meaningful parts – from keyboard selection to bid management to the current development. An ad copy gives an everlasting and most valuable impression on its budding customers, as for example a weak ad copy will offer a poor quality rate as well as less attractive and moderate position.
On the other hand if the ad copy is well done, the click-through rate is high with a high quality score and low with a lower cost per click for the similar or comparatively better and normal positions. Such basics are the underlying factors responsible for the success of any pay-per-click advertising and management program.
The following points will notify the method to write pay-per-click advertising and management for obtaining better results.
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The Length Of Ads
The length is decided by the allowed character counts of the different PPC advertising and management platforms. Following are the most common platforms, formats and character counts:
(a) Google AdWords text ads - consisting of 25 characters for the title, 35 characters with description of two lines each and 35 characters for displaying URL. (b) Bing Ads text ads – consisting 25 characters for the title, description with 71 characters and 35 characters for displaying URL. (c)Facebook right - side ads - consisting of 25 characters for the title, description with 90 characters and link description with 30 characters as well as the image included therein should not exceed 20% of the text. (d) LinkedIn right-side ads – consisting of 25 characters for the title and description with 75 characters. (e) Twitter ads – consisting of 140 characters which have a length of a standard tweet.
Procedure for ad copy
The below mentioned are the strategies used independently for writing constructive ad copy. Establish relevance – By entitling the keywords it will outshine the other ads as it will be highlighted and appear to be distinct. Examining this search for “auto insurance quote” on Bing will help you to judge the method by which the keywords are being highlighted.
That is a fair consideration, but most importantly it is essential to control the searcher in a continuous thought process. Probably she has done the search as she has a problem or requires information. The keyword typed by her portrays her thinking about her needs. By having such
keywords in the ad, it authorizes your company as a suitable option, thereby making it simpler and easier for her to click the ad after which the landing page will take its course.
For audience-targeted ads such as Facebook or LinkedIn – building importance means classifying the audience which could also mean utilizing copy such as “Perfect for Small Businesses” to allow the searchers to acquire the knowledge about the ad being suitable as per their requirements.
Encourage your searchers – Once your customer senses that the ad is suitable to him just divert him on the path of modification. This is the process that begins in the ad copy. Try to inform him and give reason about your offerings that are superior and comparatively better than the competition that is most probably either below or above your ad on the same page. Thus, concentrate on the specific benefits provided by your service or products.
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Highest of the price could prove to be beneficial if you are a cost leader in your field of area. If at all benefits that are provided by you are not provided by others, then it should be addressed in the ad copy. But if your products are identical to that of your competitors, boost your customer service, shipping as well as satisfactory returns. In brief, supply your searchers with some ground for them to click your ad.
Call to Action
Most of the people click on ads as is advantageous and suitable. Furthermore, the best ad writers are a step ahead of others and advice the searchers for the following action thereafter. The usage of “click here” is often banned by most of the advertising guidelines, but all you require is to be wise and smart enough. Following are some of the illustrations –
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“Shop our Unbeatable Selection.”
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“Call Now.”
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“Get a Free Quote.”
Keep the consumers informed by giving them a clear call to action as they can hardly assume. After having come on to your landing page, promote them to the path of modification in addition with the calls to action.
Repeated Test
A regular test of atleast two reports is a must despite of your confidence and mastery in your ad writing as your guesses on your shoppers may be incorrect or may have various interests that may be beyond your expectations. It also signifies the two important qualities – consent and patience for being an effective marketer.
To sum up, it denotes understanding as you are more concentrated on the customer’s requirements with a touch of modesty because of your desire and readiness to follow the data.