Why Does Your Business Need Responsive Website Development Mobile phone era has arrived. More and more people are using smart phones to access the web and to perform many other tasks which they previously use to accomplish through their personal computers or laptops. This has urged businesses to present convenience to their website visitors no matter which device they are using. Designing principles have been redefined with the rampant use of mobile phone devices and tablets. These redefining processes have lead to the introduction of responsive web design, which is a more affordable option for businesses. It eliminates the need for a two separate websites for desktop and mobile. Responsive website development results in a universal design which provides optimum view to visitors no matter which device they are using.
Lets look at what responsive web design is all about... Responsive web design is simply a web design formula which leads to the creation of a web page which adapts itself by resizing according to the size of screen on the device on which it is being viewed. All in all, a desktop user, a mobile or tablet user, or a laptop user will be able to view the web page with utmost convenience. It helps in delivering optimal user experience while ensuring speed optimization and easy navigation. Owing to the increase in the use of smart devices, the importance and use of responsive web design techniques has increased tremendously.
Purpose and Need for Responsive Web Design Responsive web design is used with an aim to have one website having features which respond as per the device on which it is being viewed. It must be able to adapt itself to the changing screen sizes and shapes. With responsive design, the important navigation elements including screen layout, images, text audio, etc get adjusted as per each device. For instance, when a website is viewed on desktop computer it will display three columns. However, when the same website is viewed on a smart phone or tablet screen, user will have to scroll horizontally to view hidden features or to avoid a blurred screen. Sometimes users may have to zoom in to read the text or view the images more clearly. This dissatisfies the viewers and they never wish to come back to such websites. In the same way, on a smart phone screen, larger images can spoil the layout and graphic heavy websites can bring down the loading time to a great extent.
With a responsive web design and development, the design of the website adjusts automatically adjusts your webpage layout to fit the screen of the device. For example, a website viewed on tablet may by itself display web page in two columns to suit the display on the device. Images get resized and text layout gets repositioned when a responsive website is viewed on smart devices. Responsive web design in demand as it optimizes the view of the website content on each device while negating the need for an additional device.
Why Your Business Needs Responsive Web Design? 1. Expanding Reach to audience using smart devices As there is a steady increase in the number of people using smart devices, there is a need for businesses to go beyond the desktop computer. With a fully responsive website, you can ensure that users can reach your website through various devices. No matter what device the user is having, your site is always accessible. Increase in website traffic As the number of people accessing your website, through different devices, increases you will also experience an increase in your website traffic. With the use of 'audience' option in Google analytics, you can see which part of traffic is being derived from mobile devices. Time and Money saving Rather than having to create and maintain two unique websites, you can just do with one with the use of responsive web design principles. This can help you save time and money which you could have otherwise used on a second website. Having one responsive website ensures that you can users with different devices can use your website. Improved user experience Delivering improved user experience ensures that users stick to your website. With a user friendly website, users do not need to scroll down, zoom, or wait for the website to load. Responsive web design also supports your SEO goals by diverting all users to a single site. Flexibility Responsive site makes maintaining of content and images easy as you don't have to manage several websites. You only have to maintain one website. Clients will find it affordable and time saving to manage one website and content. Optimizing an administrative interface can help regulate content and templates being used on various devices. All in all, it can be concluded that a website design, framed as per responsive principles, can offer a truly optimized experience to each and every user. It can ensure your business wider reach, increased traffic, and customer delight. This approach can definitely help you get more flexibility in terms of site maintenance and also brings down cost and time involved.