An Activity for Every Season of the Year Redding, CA – (September 23, 2014) Redding and Shasta Cascade are synonymous with adventure. All year long and everywhere you look, outdoor activities abound in this magnificent northern California region. Even NPR’s Journeys of Discovery has dubbed Redding as an “outdoor paradise.” The Redding Convention and Visitor’s Bureau completely agrees and has adopted “Any Adventure, Any Day” as their key brand message. “When we looked at the key reasons locals love to live here, and why visitors are drawn to our region, we couldn’t deny that our life blood is outdoor adventure,” said Krista Buckel, Marketing Director for the Bureau. “The variety of attractions is abundant, and outdoor adventure can literally be found here any day of the year.” Buckel is referring to attractions from incredible granite spires and breathtaking waterfalls, to lakes for kayaking and swimming, mountains for climbing and skiing, trails for hiking and biking, and rivers for rafting and fishing. All of these attractions and more entice visitors from around the world to this destination. Situated at the northern end of the Sacramento River Valley, Redding is the hub city in Shasta Cascade and is located just two hours north of Sacramento and three hours northeast of San Francisco. Hundreds of miles of hiking, biking, equestrian, and off-road vehicle trails within a 15 mile radius of downtown Redding make adventure easily accessible. The Sacramento River Trail, which crosses the world-famous Sundial Bridge in the heart of Redding, and the Sacramento River Rail Trail, a railroad transformed into a picturesque trail that extends north to the Shasta Dam, have inspired observers like the San Francisco Chronicle to deem Redding “the Gem of the U.S. Trail System.” Redding also offers numerous options for outdoor adventure all year long, along with great wine, food, sporting, and cultural events, dining, lodging, and entertainment. Public Lands and Scenic Byways Surrounded by millions of acres of public land, including Whiskeytown National Recreation Area, Lassen Volcanic National Park, McArthur Burney Falls Memorial State Park, spectacular Mt. Shasta, and the pristine Trinity Alps, Redding is the perfect place for adventurers to set up base camp to explore this hotbed of adventure travel. Redding is also home to the magnificent Sundial Bridge, the newly restored Cascade Theatre, Turtle Bay Exploration Park, and the Sacramento River National Recreation Trail. There are several backcountry roads and scenic highways and byways in this beautiful region, including the Volcanic Legacy Scenic Byway All American Road, which offers great alternatives when traveling to your favorite outdoor destination. Travelers bringing their GPS can 1
experience geocaching with the nearly 200 geocaches in the Redding area. The areas surrounding Shasta Lake as well as the Whiskeytown National Recreation Area offer abundant unpaved trails that are popular among single-track bicyclists, and the mountains surrounding this growing river city—home of the American Trails organization—also offer endless opportunities for great trail experiences. Castle Crags State Park offers unmatched views of Mt. Shasta, and Lassen Volcanic National Park has numerous scenic trails that take visitors to bubbling mudpots, boiling lakes, and majestic vistas. Must see attractions in Redding and Shasta Cascade: TRAILS CAPITAL OF CALIFORNIA www.VisitRedding.com/Trails The San Francisco Chronicle called Redding, CA the “Gem of the US Trail System" and it is most certainly the trail capital of California, offering 225 miles of exploration within a fifteen-mile radius of the city. Redding has an abundance of hiking and biking trails for all skill levels, including casual strolls and mountain biking through rough terrain. There are trails that offer bits of history behind the birth of Redding, up close wildlife encounters, and beautiful views of the Redding area geography. Brochures are located at the Visitor Information Center at Turtle Bay. SACRAMENTO RIVER NATIONAL RECREATION TRAIL www.VisitRedding.com/Trails Redding’s trail system features the 19-mile Sacramento River National Recreation Trail, which crosses the historic Diestelhorst Bridge, the “Ribbon” suspension bridge, and the world-famous Sundial Bridge at Turtle Bay. WHISKEYTOWN NATIONAL RECREATION AREA www.VisitRedding.com/Whiskeytown
With rugged canyons, forests, year round streams, sandy beaches, marinas, excellent sailing and fishing, numerous marked hiking and mountain biking trails and more, this park is a favorite for visitors and locals alike. A memorial to President John F. Kennedy is situated on the south shore of the lake, commemorating his dedication of the dam in 1963. Whiskeytown has four major waterfalls you can visit year-round; the 220-foot cascading Whiskeytown Falls was recently rediscovered, making it the region’s tallest waterfall. SHASTA STATE HISTORIC PARK www.parks.ca.gov Old Shasta’s historic brick buildings mark the location where the area’s “Queen City” once stood during California’s gold mining days. The park features an excellent museum that is still home to the original jail and gallows. The Litsch General Store and the Blumb Bakery have been restored to their original condition, and other historical sites include one of the oldest Masonic Lodges in California. Call for dates and hours of operation: 530-243-8194.
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CASTLE CRAGS STATE PARK www.parks.ca.gov Named for the 225 million-year-old, 6,000-foot tall glacier-polished crags, this beautiful state park offers swimming and fishing in the Sacramento River, hiking in the backcountry, and a great view of Mt. Shasta. There are 76 developed campsites and 6 environmental campsites, and RV camping up to 27’ is available. The 4,350-acre park features 28 miles of hiking trails, including a 2.7 mile access trail to Castle Crags wilderness, part of the Shasta-Trinity National Forest. The Pacific Crest Trail also passes through the park. Information: 530-235-2684 / Reservations: 800-444-7275. LASSEN VOLCANIC NATIONAL PARK www.nps.gov/lavo This extraordinary park boasts incredible mountain scenery and fascinating thermal wonders. Access through the park is limited during winter months, but excellent cross-country skiing is available, as well as interpretive snow-shoe tours led by park rangers. During the warm summer months, drive through the park and experience spring in July! Information: 530-595-4444. McARTHUR-BURNEY FALLS MEMORIAL STATE PARK www.parks.ca.gov Spectacular 129-foot Burney Falls can be enjoyed from the lookout point above, or from the pool at the base of the falls for a more refreshing experience! The water that creates Burney Falls issues from an underground spring and flows year-round with the same cold 47 degree, 100 million gallons of water per day. Park Headquarters: 530-335-2777; Reservations: 800-4447275. THE WILD HORSE SANCTUARY www.wildhorsesanctuary.org
The Wild Horse Sanctuary is a non-profit, tax exempt, public foundation and 5,000 acre preserve dedicated to the protection and preservation of America's wild horses. And there are many things to do there, from watching the wild horses run to experiencing a real cattle drive, this educational organization is dedicated to furthering the protection of all species of wildlife, including America's wild horses, and the preservation of our natural environment. THE SHASTA WINE VILLAGE www.shastawine.com
By the end of 2015, travelers who enjoy relaxing with a glass of wine while taking in majestic surroundings will have the perfect location to do just that: The Shasta Wine Village. Adding a whole new dimension to this popular vacation destination, the wine village is positioned to invite tourists and locals to learn about the north state vintners and more. Featuring more than 35,000 square feet of wine-tasting, food and retail space, the Shasta Wine Village will add to the amazing viticulture and world-renowned tourist attractions already popular in this area. SCENIC DRIVES www.shastacascade.com/thingstodo/scenicdrives
With 12 Scenic Byways in our region you are sure to find the perfect road adventure including: 3
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Shasta Dam/Shasta Lake Scenic Byway Distance: 3 miles Best Time: Year round See stunning views of the three Shastas: Mt. Shasta, Shasta Lake, and the Shasta Dam Trinity River Scenic Byway Distance: 140 miles Best Time: Spring to Fall This scenic byway offers some of the most diverse scenery, botanical gardens, wildlife, and climate zones in northern California. Trinity Heritage Scenic Byway Distance: 120 miles Best Time: Spring to Fall Drive through some of the most beautiful and rugged portions of Trinity and Siskiyou Counties. Volcanic Legacy Scenic Byway Distance: 500 miles Best Time: April-November The volcanic activity of the Cascade Range has created unique geological formations that can only be seen in this part of America. ###
About Shasta Cascade Covering an area roughly the size of Ireland, the Shasta Cascade region is the perfect place to get back to nature, relax and enjoy the great outdoors. Comprised of eight rural counties historically known for being part of the pioneer gold rush in the mid-1800s, this majestic region of northern California is abundantly scattered with lakes, rivers, mountains and historic mining towns, and includes Lassen Volcanic National Park, two National Monuments, six National Forests and seven California State Parks offering unforgettable fun and adventure. Boasting 300+ days of beautiful weather a year, this area offers boundless outdoor recreation with magnificent landscapes and breathtaking vistas. From towering volcanoes, alpine ranges, and glaciers, to waterfalls, lush forests, pristine lakes, and roaring rivers, this travel destination is one of a kind. Shasta Cascade is easy to get to by auto, air or Amtrak, and offers an off-thebeaten-path experience where people discover the abundance of nature in one of the few unspoiled areas remaining in California. For more information or to request a visitor’s guide visit www.shastacascade.com, like our Facebook page www.facebook.com/ShastaCascade, or find us on twitter www.twitter.com/ShastaCascade. About Redding, CA Situated at the northern end of the Sacramento River Valley, Redding is the hub city in Shasta Cascade and is located just two hours north of Sacramento and three hours northeast of San Francisco. An incredibly historic and vast rural region, Redding offers a plethora of outdoor adventure and attractions all year long, along with great wine, food, sporting and cultural events, dining, lodging and entertainment. Found nearby several scenic lakes, rivers, state and national parks, including Shasta Lake, Whiskeytown Recreation Area and Lassen Volcanic National Park, Redding is a fantastic base-camp for exploration in Shasta Cascade, offering Any 4
Adventure, Any Day. Voted in 2014 as the “Unofficial capital of Kayaking” by Time Magazine, Redding is located at the crossroads of I-5 and California state routes 299 and 44, with the great Sacramento River running through the center of town. For more information or to order a visitor’s guide visit www.visitredding.com, like our Facebook page www.facebook.com/VisitReddingCA or find us on twitter at www.twitter.com/visitreddingca. For up to date happenings follow our blog at www.visitredding.com/blog. Media Contacts Susan Hartzler Mental Marketing 818-585-8641 shartzler@mentalmarketing.com www.mentalmarketing.com Krista Buckel Visit Redding 530-225-4103 krista@visitredding.com
www.visitredding.com Lisa May Shasta Cascade Wonderland Association 530-365-7504 lisa@shastacascade.org www.shastacascade.com
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