The Winning Process

Rebate & Cashback

Promotions

- made easy

Customer Loyalty

Promotions

Your journey towards a

successful promotional

campaign STARTS HERE

Secure warehousing

and distribution – where to find the solution

The secret

How to run a

successful redemption campaign

to Sales Reward Programs Proudly brought to you by

Taking care of your business When you need a production partner to get the job done right

Part of the DMC Advertising Group Unit 5, 10 Anella Ave Castle Hill Tel: 02 9680 8666 Fax: 02 96808699 Email: sales@netresponse.com.au

www.thewinningprocess.com.au www.netresponse.com.au

Contents 4

What is The Winning Process?

6

Rebate and Cashback Promotions – made easy

7

How to run a Successful Redemption Campaign

8

The Secret to a Successful Sales Reward Program

9

Secure warehousing and distribution – where to find the solution

Produced by: Net Response Contact: Gerard Munro or Stephen Yuen Tel: +61 2 9680 8666

3

What is The Winning Process?

Your solution to a smooth running hassle free promotional campaign. From start to finish.

Here’s the scenario.........You have just been told that you have to develop, design, produce, set up and distribute a complicated multi-tiered promotional campaign and you only have a few weeks to get it all together. What do you do? There’s creative to develop, the production logistics to pull together, distribution channels to organise and point of sale material to prepare. And then there’s the database and web platforms to be built and don’t forget the permits that have to be arranged from each State.

There’s a lot to do.

Now, imagine one company that will handle it all for you from start to finish and not only that, you will also be able to click into a password protected online system from anywhere at any time to track your campaign down to the smallest detail.

You can access and view the entry data, view logs of call centre activities, check on the status of an entry, view despatch logs, stock levels and produce up to the minute reports on your promotion.

Milestones in the promotion initiate an email response to the entrant so that they are automatically kept up to date on their entry, every action required initiates an email to the person required to take the action and provides an automated audit trail.

You hav e everyth ing you need for a succes promotio sful n at you r fingertip and you s don’t ha ve to do thing – w a e do it a ll for you .

From co comple ncept to handledtion, all easy loc in one ation.

That’s The Winning Process.

With over 30 years invested in the industry the Net Response team have all the knowledge and experience to make your campaign a success.

We’ve handled everything from pharmaceutical promotions through electronics and the Rugby World Cup.

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The Winning Process services include: Consumer Promotions Sweepstakes and Instant Win Promotions Rebate and Cashback Promotions Redemption Campaigns Sampling Programs Customer Loyalty Programs Sales Reward Programs Call Centre Warehousing and Distribution Web based Solutions Database Design and Management Mailhouse Services Fulfilment and Handling

5

Rebate and Cashback Promotions – made easy Cashback promotions are great for new product launches and increased sales activity in general. They are one of the most successful campaign types and when properly managed can be enormously successful. They effectively answer the all important “What’s In It For Me” question that the savvy consumer will ask when comparing value.

Cashbacks and rebate promotions are, however, very tricky. Careful planning needs to be undertaken to ensure that all the legal requirements are met, cashback funds isolated and made available, cheques or vouchers are printed and able to be audited regularly to ensure no fraudulent activity takes place, point of sale material needs to be clear and enticing and delivered on time, every step needs to be well managed and monitored.

The Winning Process looks after all the steps for you Development of promotional concept and logistics Creation of Terms and Conditions License permits Design and produce Point of sale material Distribute Point of sale material Design and construction of web based entry facilities Entry mechanics Email marketing Validation and data entry Cheque or Rebate printing Rebate despatch

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How to run a successful Redemption Campaign A great way to reward loyal customers, this style of promotion needs the most careful handling. Net Response has been responsible for redemption campaigns from football tickets through to 50inch plasma televisions.

The two main challenges of loyalty and redemption campaigns are establishing the most suitable incentives (in terms of both budget and consumer interest); and building a cost-effective fulfillment system.

It’s a complicated business to make sure the promotion goes smoothly and we have the experience to get it right for you.

The Winning Process will enable you to view your promotion on line and track every entry, call centre conversation and prize delivery - instantly.

Your campaign entrant receives progressive emails advising them of their entry’s progress. All the traditional headaches are removed!

7

The Secret to a Successful Sales Reward Program Reward your staff or your loyal customers with a well designed loyalty program.

It might be as simple as a reward for repeat purchasers through an online points tally system or a full scale communication program with progressive tallies and rewards, update letters or emails to the recipients keeping them updates as to their status or a completely online web based solution.

Every reward program needs to be carefully planned; it’s an intricate process to determine exactly what will be an appropriate incentive and how best to manage the process. How to communicate and how to manage the reward rules and criteria.

The many steps involved include: Selection of the appropriate incentive Establishing terms and conditions Determining the structure of the project

How will points be earned

How will rewards be distributed

What reports are required

How will the program be audited Creation of communication material Determine how to promote your reward program

The Net Response team has a history of successfully managed progra ms. We understand the intricacies and make sure the system works seam lessly for you. The Winning Process me ans that you are able to view your progra m online at any time and determine the status of a member of the program, run real time reports and maintain complete control – all at the click of a mouse

What is the program’s duration How will you handle disputes

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Secure warehousing and distribution – where to find the solution The safety and security of your stock is vital as is the correct and efficient distribution of stock associated with your project. The Winning Process system monitors all stock movements and provides a predetermined low stock order alert so that you are never left with insufficient stock to complete your program’s fulfilment.

Over the years at Net Response we have stored and distributed everything from tinned cat food to home theatre systems and 50inch plasma TVs. We understand that everything needs to be stored carefully in a clean and secure environment and when it’s time for distribution the team ensures that the packaging is sufficient for a trouble free delivery, that the delivery address is correct and that the stock records are updated.

Net Response offers you: A clean and secure storage environment Online real time logistics system - you always know what goods have been received and despatched, quantity and date.

Automatic low stock reorder alert Competitive rates with Australia Post and Domestic and International Freight companies Transit insurance when required Monthly audit reports

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Net Response offers you complete marketing and promotional support at your fingertips ions Consumer Promot otions Instant Win Prom Sweepstakes and back Promotions Rebate and Cash paigns Redemption Cam ms Sampling Progra Programs Customer Loyalty rams Sales Reward Prog Call Centre Distribution Warehousing and ns Web based Solutio t and Managemen Database Design es Mailhouse Servic dling Fulfilment and Han

And our secret weapon...

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Planning a promotional campaign?

Help is only a click away www.thewinningprocess.com.au

A member of DMC Advertising Group Unit 5, 10 Anella Ave Castle Hill NSW 2154 Tel: 02 9680 8666 Fax: 02 9680 8699 Email: sales@netresponse.com.au

Proudly brought to you by

www.netresponse.com.au www.thewinningprocess.com.au A member of the DMC Advertising Group Unit 5, 10 Anella Ave Castle Hill NSW 2156 Telephone: 61 2 9680 8666 Fax: 61 2 9680 8699 Email: sales@netresponse.com.au

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